Shows
Brand You - The Ultimate Personal Branding PodcastS2E9: Turning Followers Into Customers: The Art of Subtle SellingAfter walking you through how to grow a loyal online audience in last week’s episode, Caz and Toby are back to tackle the next big question: how do you actually convert those followers into paying clients, without feeling cringe, salesy, or out of alignment? In this episode, they're diving into the art of subtle selling and why it’s become such a powerful tool for personal brands in 2025 and beyond.They break down what subtle selling actually looks like (hint: it’s more human connection, less “limited time offer”), and how to blend sales into your content in...2025-05-0735 minBrand You - The Ultimate Personal Branding PodcastS2E8: Building Your Tribe: How To Grow An Army Of Loyal FollowersYou don’t need everyone on the internet to follow you, you just need the right people to stick around. In this episode, Caz and Toby unpack what it really takes to grow a loyal, engaged audience that actually cares about what you do. Forget vanity metrics, this is about building trust, community, and long-term connection with people who genuinely want to be in your world.From showing up with authenticity to sparking real conversations in your comments and DMs, they share practical strategies for turning passive scrollers into active supporters. You’ll hear why loyalty beats reac...2025-04-1438 minBrand You - The Ultimate Personal Branding PodcastHow Personal Branding Makes You a Better Leader with Andy NisevicThis week on Brand You, we're joined by leadership coach Andy Nisevic to unpack the powerful relationship between personal branding and leadership. From the boardroom to the breakroom, we’re diving into why leadership today isn’t just about strategy, it’s about showing up with clarity, consistency and authenticity. And that starts with knowing who you are and what you stand for.Andy shares how his own personal brand has evolved through his leadership journey, and why getting clear on your mission, vision and values isn’t just good branding, it’s essential for setting the tone acros...2025-04-0746 minBrand You - The Ultimate Personal Branding PodcastS2E7: How to Unlock Income Streams from Your Personal Brand in 2025In this episode of the Brand You Podcast, we’re diving into how to monetise your personal brand in 2025. Whether you’re looking to create an extra income stream or turn your brand into a full-time business, there are more opportunities than ever - but where do you start?First, we’ll cover the foundations of monetising your personal brand - why it’s crucial to have a strong, consistent brand before focusing on income, and how to identify your niche, audience, and unique value proposition to attract the right opportunities.Next, we’ll explore multiple s...2025-03-3122 minBrand You - The Ultimate Personal Branding PodcastS2E6: Using Your Personal Brand to Make a Purposeful Impact in 2025In this episode of the Brand You Podcast, we’re diving into how to move beyond personal branding and create a purpose-driven impact in 2025. Personal branding isn’t just about showcasing expertise anymore - it’s about using your influence to drive real, meaningful change. But how do you align your brand with a larger mission? And how can you build a community-driven movement that resonates with your audience?First, we’ll discuss the shift from personal branding to purpose-driven leadership - how individuals evolve from simply building their brand to leading with impact. We’ll explore how having...2025-03-1726 minBrand You - The Ultimate Personal Branding PodcastS2E5: The Rise of Polyworking – Managing Multiple Careers Under One Personal BrandIn this episode of the Brand You Podcast, we’re diving into polyworking - the growing trend of managing multiple careers under one personal brand. With the rise of flexible work, digital opportunities, and the desire for professional variety, more people are embracing multiple roles instead of sticking to just one job or business. But how do you build a cohesive personal brand when juggling different ventures? How do you ensure clarity, avoid burnout, and communicate your multi-passionate identity in a way that makes sense to your audience?We’ll start by defining polyworking and why it’s beco...2025-03-1027 minBrand You - The Ultimate Personal Branding PodcastS2E4: How To Create A Personal Brand As A StudentIn this episode of the Brand You Podcast, we’re tackling a question many students and early-career professionals have: How do you build a personal brand when you don’t have a defined career path yet? Whether you’re still exploring your options, studying, or gaining experience, your personal brand is something you can start shaping right now. Building a brand early sets the foundation for future opportunities - helping you stand out to employers, connect with the right people, and gain confidence in your unique strengths.We’ll start by focusing on passions and values - because...2025-03-0328 minBrand You - The Ultimate Personal Branding PodcastS2E3: You Can Still Talk About Your Business Through Your Personal Brand!In this episode of the Brand You Podcast, we’re tackling a common concern for personal brand builders: How do you talk about your business without feeling too salesy? Many entrepreneurs and professionals hesitate to share their business openly through their personal brand, fearing they’ll come across as pushy. But here’s the truth—your audience wants to connect with the person behind the business, not just the services or products you offer. Today, we’ll show you how to weave your business naturally into your content while maintaining authenticity, trust, and engagement.We’ll start by breaking...2025-02-2428 minBrand You - The Ultimate Personal Branding PodcastS2E2: Traditional Marketing vs. Personal Branding in 2025 – Which Path Will You Choose?In this episode of the Brand You Podcast, we break down the key differences between traditional marketing and personal branding - two powerful yet distinct approaches to growing your business and influence. Traditional marketing relies on paid ads, email campaigns, and mass outreach to drive quick conversions, while personal branding is all about positioning yourself as a trusted, relatable individual that people connect with over time. We explore how the goals of these strategies differ and why personal branding has become a must-have in today’s marketing landscape.We discuss the pros and cons of both approaches, fr...2025-02-1732 minBrand You - The Ultimate Personal Branding PodcastSpecial Guest Episode: Making an Impact in 2025 Through TikTok with Paul KemshellIn this special episode of the Brand You Podcast, we sit down with TikTok expert Paul Kemshell to dive deep into how personal brands can make an impact in 2025 using TikTok. With TikTok continuing to dominate the social media landscape, we explore how individuals can harness its power to build influence, engage with their audience, and establish a strong personal brand. Paul shares his expert insights on what works on TikTok, how to stay authentic while playing to the algorithm, and the best ways to communicate your brand message in short, engaging videos. Whether you're new to the platform...2025-02-1028 min
Brand You - The Ultimate Personal Branding PodcastS2E1: Mind the Gap – How to Use Your Personal Brand to Bridge Where You Are to Where You Want to BeIn this episode of the Brand You Podcast, we dive into the concept of thePerception Gap—the space between how you’re currently seen and how you want to be known. Building a strong personal brand is the key to bridging that gap and moving up the influence scale, from being relatively unknown to becoming a trusted authority in your field. We break down the different stages of influence, from gaining initial visibility to establishing credibility and, ultimately, stepping into thought leadership.We explore whyclarity is the foundation of influence - how defining your message, understanding your uniq...2025-02-0333 min
Brand You - The Ultimate Personal Branding PodcastS1E17 - Level Up Your Personal Brand: 5 Ways to Shine in 2025As the calendar turns to a new year, it's the perfect time to take your personal brand to the next level. In this special New Year episode of the Brand You Podcast, we’re sharing five actionable tips to help you make 2025 your best year yet. Whether you’re just starting to build your brand or looking to elevate it further, these strategies will set you up for success.We kick off by emphasising the importance of clarity - knowing your unique value and defining the audience you want to connect with. From there, we dive into the...2025-01-0618 min
Brand You - The Ultimate Personal Branding PodcastS1E16 - 2024 Wrapped: The Top 5 Personal Branding LessonsIn this special Christmas episode of the Brand You Podcast, we’re reflecting on the year and diving into the five biggest takeaways from our conversations about personal branding in 2024. These insights have shaped our episodes, inspired our audience, and provided a roadmap for building impactful personal brands. As we wrap up the year, we’re sharing these lessons to help you enter 2025 with clarity, focus, and purpose for your brand.We start with the reminder that authenticity is your greatest strength. Being true to yourself not only sets you apart but also builds trust and fosters mean...2024-12-2323 min
Brand You - The Ultimate Personal Branding PodcastS1E15: Being 'You' Is Your Superpower With Personal BrandingIn this episode, we explore why authenticity is the secret weapon of personal branding. We discuss how sharing your true self builds trust, credibility, and stronger connections with your audience. In a world where polished, impersonal brands are everywhere, being authentic is what helps you stand out. Plus, we delve into how staying real can safeguard your mental health and create a sustainable, long-lasting brand that genuinely resonates.We share practical tips for showcasing the "real" you online—like highlighting your personality, sharing relatable stories, and being transparent about both challenges and successes. We also discuss the fi...2024-12-1822 min
Brand You - The Ultimate Personal Branding PodcastS1E14: Is Your Personal Brand Really Working?In this episode, we help you uncover whether your personal brand is truly making an impact. We start by exploring the key indicators of success, including authentic audience engagement, opportunities coming to you, and alignment with your ideal goals. From meaningful connections with your followers to receiving invitations for speaking engagements or collaborations, we dive into the real-world signs that show your personal brand is working for you—not the other way around.But what if your brand isn’t hitting the mark? We highlight common warning signs, like low engagement, stagnant growth, or feedback that suggests conf...2024-12-1038 min
Brand You - The Ultimate Personal Branding PodcastS1E13: How To Blend Your Online and In-Person Personal BrandIn this week’s episode of the Brand You podcast, we explore the art of blending online and in-person interactions to build a more holistic and impactful personal brand. Your personal brand isn’t confined to just one space - it’s the blend between your digital presence and real-world connections. By aligning these two realms, you can create deeper trust, reinforce credibility, and ensure your message is both authentic and consistent.We discuss why blending online and in-person efforts is essential for creating a cohesive brand experience and how in-person interactions humanise your online persona while your d...2024-12-0427 min
Brand You - The Ultimate Personal Branding PodcastBuilding a Thriving Business Through Personal Branding: Francesca McClory's JourneyPodcast Synopsis:In this special guest episode ofThe Brand You Podcast, we’re joined by Francesca McClory, co-founder of Future Cloud Accounting, co-host of theCouch to Calculator podcast, and a founder of Quirq. Francesca shares her inspiring personal branding journey, which has fueled the growth of her accounting business and opened new doors for her professionally and personally.We explore how Francesca embraced personal branding during the pandemic, using it to nurture client relationships and connect with a supportive network of like-minded individuals. She reveals how her bold approach to standing out in the accounting in...2024-11-2554 min
Brand You - The Ultimate Personal Branding PodcastS1E12: How Personal Branding Can Boost Your CareerIn Episode 12 of the Brand You podcast, we’re delving into how building a personal brand can significantly impact and accelerate your career progression. While personal branding is often associated with business owners and entrepreneurs, we explore why it's equally powerful for professionals in traditional careers.We begin by discussing how a strong personal brand can set you apart from your peers, creating visibility and opening doors to opportunities that may otherwise remain closed. We touch on the importance of positioning yourself as an expert through the consistent sharing of knowledge and insights, which helps build your re...2024-11-1824 min
Brand You - The Ultimate Personal Branding PodcastS1E11: How to Utilise AI When Creating Your Personal Brand.In this week’s episode of the Brand You podcast, we’re diving into an exciting topic: "How to Utilise AI When Creating Your Personal Brand." Following up on last week's exploration of the power of video content, we’re shifting gears to uncover how artificial intelligence can support and amplify your personal brand-building efforts.Join us as we discuss how AI can be a game changer for understanding your audience better through AI-generated analytics and audience insights. We’ll explore how AI-powered tools can provide competitive analysis, help build a consistent brand identity across platforms, and make your pe...2024-11-1132 min
Brand You - The Ultimate Personal Branding PodcastGetting Comfortable With Creating A Bold Voice For Your Personal Brand With Rebecca HealdIn this week’s episode of the Brand You podcast, we are joined by special guest Rebecca Heald, a bold voice in the online space. Rebecca is a Sustainability Consultant in Construction, Founder of the Heald Method, and host of The Heald Approach podcast. She’s also a mum to two boys she affectionately calls “the Krays.”Rebecca has spent the last few years cultivating a powerful personal brand that’s rooted in authenticity and courage. She’s known for speaking out on inequality and calling out problematic language and behaviour, all while educating her audience and sparking mea...2024-10-2143 min
Brand You - The Ultimate Personal Branding PodcastS1E10 - The Power Of Video For Your Personal BrandIn Episode 10 of the Brand You podcast, titled "The Power of Video for Your Personal Brand," we dive into why video content has become such a powerful tool for personal branding. We discuss the rise of video on platforms like YouTube, Instagram, TikTok, and LinkedIn, and why it's now the most engaging form of content, blending both visual and audio elements to build stronger connections with your audience.We explore different types of video content, from live streams and tutorials to storytelling and client testimonials, showing how each can strengthen your personal brand and enhance trust with...2024-10-1433 min
Brand You - The Ultimate Personal Branding PodcastS1E9 - Expanding Your Reach With Your Personal BrandIn Episode 9 of the Brand You podcast, we dive into the topic of Expanding Your Reach With Your Personal Brand. We start by discussing the importance of understanding your current reach - analysing where your audience is currently engaging with you, what's working well, and where there are opportunities for growth.Next, we explore how to leverage social media platforms like LinkedIn, Instagram, TikTok, and YouTube to expand your brand’s visibility. We’ll show how you can tap into new audiences by exploring new platforms, with TikTok as a prime example, and repurpose content across different plat...2024-10-0733 min
Brand You - The Ultimate Personal Branding PodcastS1E8: Creating Consistency With Your Personal BrandIn Episode 8 of the Brand You podcast, we dive into the importance of creating consistency with your personal brand.Building a personal brand is a marathon, not a sprint, and it’s crucial to make your efforts manageable for long-term success.We discuss strategies to stick to one or two key platforms where your ideal audience is most active and how to time-block for personal branding tasks.We also cover the power of creating a simple content plan with clear content pillars, and how to prepare your content in advance using scheduling tools....2024-09-3034 min
Brand You - The Ultimate Personal Branding PodcastDressing To Reflect Your Unique Personal Brand With Mrs StylewrightThis week on Brand You, we’re excited to have a special guest episode with Michelle Wright, also known as Mrs Stylewright, a Colour & Personal Style Expert.We dive into Michelle’s journey and how she helps people unlock their confidence through what they wear, ultimately impacting how they show up in their personal and professional lives.In this episode, we explore the concept of dressing authentically for your personal brand. Michelle shares insights on how modern-day fashion allows for flexibility—whether dressing up or down—depending on the occasion and audience.We also dis...2024-09-2332 min
Brand You - The Ultimate Personal Branding PodcastS1E7: How To Nail Your Personal Branding Imagery?In Episode 7 of the Brand You podcast, titled "How to Nail Your Personal Branding Imagery," we dive into the world of visual branding. This episode is in the capable hands of Toby, the resident expert on imagery, to discuss how to create impactful visuals for your personal brand.This episode covers the importance of imagery in building trust and connection with your audience, including essential tips for creating eye-catching profile photos, cover images, and content that stops people from scrolling.Toby shares practical advice on using your phone's camera, working with lighting, angles, and backgrounds...2024-09-1645 min
Brand You - The Ultimate Personal Branding PodcastS1E6: Creating Compelling Content for Your Personal BrandIn Episode 6 of the Brand You podcast, we're diving deep into the world of personal brand content creation. If you've been wondering what type of content to post and how to do it effectively, this episode is for you! We discuss the importance of choosing the right platforms based on where your ideal audience spends their time and how to craft a balanced mix of personal and business content through storytelling.We break down the 3:1 posting rule: for every three engagement posts (those that offer value, educate, inspire, entertain, or relate), you can share one promotional piece...2024-09-1136 min
Brand You - The Ultimate Personal Branding PodcastS1E5: Building Your Confidence in Personal BrandingIn Episode 5 of the Brand You podcast, we dive into the essential topic of building confidence to share your personal brand with the world. Picking up from last week’s discussion on setting the foundational elements of your personal brand, this episode focuses on overcoming the common barrier of self-doubt. Without confidence, starting a personal brand can feel like an insurmountable task, so this episode tackles how to break through that initial fear.We share our personal experiences of overcoming self-doubt and building confidence. We emphasise that confidence isn’t something you’re born with; it’s built th...2024-09-0234 min
Brand You - The Ultimate Personal Branding PodcastS1E4: Setting the foundations to your personal brandIn Episode 4 of Brand You, we dive into the crucial steps for setting up the foundations of your personal brand online. We start by discussing the importance of choosing the right social platforms. Instead of spreading yourself too thin by trying to be everywhere, we advise selecting one or two channels where your ideal audience is most active. We share tips on how to identify these platforms.Once you've selected your platforms, we guide you through the process of building a strong online profile. From selecting the perfect profile and cover images to crafting a clear and c...2024-08-2635 min
Brand You - The Ultimate Personal Branding PodcastS1E3: What to do before you even start personal branding.Before diving into the world of personal branding, it's crucial to lay the right foundation. In this episode of Brand You, we explore the essential steps to take before you even start building your personal brand.We begin by helping you uncover who you are—what makes you unique, your journey so far, and the experiences that have shaped you. We discuss how to identify the challenges you've overcome, the passions that drive you, and the message you want to share with the world.We'll guide you through understanding your target audience—who they are, what...2024-08-1931 min
Brand You - The Ultimate Personal Branding PodcastS1E2: Why 2024 is the Year to Invest in Your Personal BrandIn this episode of Brand You, we dive into why 2024 is the pivotal year to invest in your personal brand. With the digital landscape continuously evolving, having a strong personal brand has never been more critical.We explore the increased reliance on digital platforms for networking, job searching, and business, and how your online presence plays a crucial role in how you're perceived and that you exist and are available for any opportunities that arise.We also discuss the competitive job market and crowded business environment, explaining how a well-crafted personal brand can set you...2024-08-1226 min
Brand You - The Ultimate Personal Branding PodcastS1E1: Meet Your Hosts, Caz & TobyEpisode 1 - Meet your hosts, Caz & Toby:In this episode Caz and Toby dive into why they are talking to you all about personal branding:What makes them qualified to speak on this subject?What backgrounds do they have?Defining what personal branding is?How to break the barrier to people speaking and connecting with you?What to expect from this podcast?Follow the podcast on LinkedIn, and join the ‘Brand You’ community group where you can share all your personal branding questions and queries.2024-08-0511 min
Brand You - The Ultimate Personal Branding PodcastBrand you - Introduction - TrailerWelcome to Brand You, the Ultimate Personal Branding Podcast.
Join Caz Grant, of Quirq, a personal branding agency dedicated to helping you stand out in today's crowded market. And Toby Lee, a professional photographer at Headshot Toby, helping people make the best first impression. As they join forces to bring you 'Brand You'.
The podcast is designed to demystify personal branding and show you how it can transform your business and your life.
Caz and Toby are here to make personal branding accessible and effe...2024-07-3001 min