Shows
Ecom ExperiencesCultivating Brand Awareness During Seasonal EventsCelia Mulderrig is the VP of Ecommerce at NakedCashmere, where she leads a team of five employees and agencies to drive double-digital revenue growth year-over-year. Under her leadership, NakedCashmere experienced a 50% growth in new customers. Celia has 15 years of leadership experience in ecommerce, digital and growth marketing, and scaling DTC brands in Asia, Europe, and North America. In this episode… In a highly seasonal and competitive market, balancing brand awareness with performance marketing is critical, especially for startups. How can brands leverage seasonal sales events like Black Friday to boost visibility and long-term growth? A...2024-12-1632 min
Wilding Fifty: Surf TalesBe Scared But Do It Anyway with Celia MulderrigThis is the first of a two part episode recorded on La Misión Surf Trip with the Surf Continuum. When I was in the very beginning stages of learning to surf, I was completely clueless about surf etiquette and all of the rudimentary steps that precede actually standing on a surfboard. Then, I found KookCast, hosted by the Surf Continuum and everything started to make sense. Coaches Chris and Ev do a fantastic job of breaking down the fundamentals of learning to surf and they teach you how to stay safe in the water. After following their podcast f...2023-09-1222 min