Shows
Product Leader's JourneyLuke Freiler, CEO Centercode - Creating a market category, value-based pricing, ROI analysisIn this episode, Luke Freiler, CEO of Centercode, which provides user testing solutions to leading tech companies. Luke shares his journey from hardware engineering to founding a company that revolutionizes product testing. He discusses the importance of continuous user testing, the shift from waterfall to agile methodologies, and how Centercode has established itself in a new market category. Luke emphasizes the significance of community building, demonstrating value through metrics, and the evolution of pricing strategies. He also explores the impact of generative AI on product testing and shares valuable leadership lessons learned throughout his entrepreneurial journey.
Luke is a...2024-11-1838 min
Launch With ConfidenceTesters as the Backbone of Product Success With Chip DuvalIn this episode, Chris Rader welcomes Chip Duval, an experienced Senior Program Manager with expertise at companies like Sonos and Peloton. Chip dives into practical strategies for beta and alpha testing, sharing methods to identify and retain quality testers, collect actionable feedback, and integrate insights for product improvement. He emphasizes the importance of managing both quantitative and qualitative feedback and balancing tester enthusiasm with structured, goal-oriented program design.
Chip also discusses the role of tester engagement and the value of a diverse beta pool. With actionable advice on optimizing feedback loops and establishing clear success metrics, this episode offers...2024-11-1236 min
Launch With ConfidenceBuilding Beta Programs That Go Beyond Bugs with Keith McDonaldQuick note – The video files didn’t quite cooperate for this episode, so enjoy the audio-only experience. Keith’s wisdom still shines, so don't sleep on this one!
In this episode, Chris Rader sits down with Keith McDonald, Beta Testing Lead at Square, to discuss the art of building beta programs that go beyond just finding bugs. Keith’s career spans more than a decade, including significant roles at Sonos, where he led beta testing for flagship products like the Playbar. Now at Square, he continues to innovate in beta program management, focusing on improving customer experiences and prod...2024-10-1743 min
Launch With ConfidenceElevating Beta Testing By Integrating AI with Jacob ChristensenIn this insightful episode of Launch With Confidence, we sit down with Jacob Faarkrog Christensen, the Customer Validation Lead at Bang & Olufsen, to explore the evolving role of AI in beta testing and product development. Jacob shares his journey of implementing AI models into their beta programs, which has significantly improved how they collect and analyze feedback. He delves into the challenges of balancing automation with the need for human interaction, ensuring that testers feel engaged and valued throughout the process. Whether you're interested in the technical aspects of AI or the strategic decisions behind product testing, this episode...2024-08-3152 min
Launch With ConfidenceTransforming Support with Beta Feedback with Danielle PrinceOn this episode of Launch With Confidence, we dive into the world of smart home products with Danielle Prince, Beta Coordinator at Wyze Labs. Danielle shares her journey from a support agent to leading Wyze’s innovative beta program, detailing the unique strategies and methodologies that drive their success. She explains how Wyze transitioned from decentralized social media-based testing to a structured platform, ensuring comprehensive feedback and resource optimization.
Danielle also highlights the importance of user feedback and the integration of support teams in beta testing. Learn about Wyze's SMART approach to beta testing, which ensures their te...2024-07-3022 min
Launch With ConfidenceWhy Empathy Matters in Beta with Dylan LeMayEver wondered how the tech behind baby monitors gets perfected? On this episode of Launch With Confidence, we’re joined by Dylan LeMay, Beta Program Manager at Nanit, who turns real-world chaos into irrefutable insights. As a new dad himself, he blends personal experience with professional expertise to ensure Nanit’s smart baby monitors excel in diverse environments.
In this insightful conversation, Dylan reveals the fascinating behind-the-scenes of beta testing in real homes, dealing with everything from varying crib setups to diverse environmental factors. He shares how his personal journey into parenthood has enriched his professional approach, brin...2024-07-0346 min
Launch With ConfidencePM Learnings From Previous Roles with Raiana ZamanDive into the intricate world of digital product management with Raiana Zaman, Senior Product Owner/Analyst at State Employees Credit Union in North Carolina. Transitioning from a developer to a product management role, Raiana brings a unique perspective to the table, bridging the gap between technical execution and strategic product vision.
This episode explores Raiana's journey, highlighting the skills and mindset shifts essential for navigating the dynamic landscape of product development in the finance sector. Discover the importance of customer feedback, the art of balancing stakeholder interests, and the crucial role of curiosity and problem-solving in crafting digital products...2024-06-2225 min
Launch With ConfidenceLearning Over Knowing in Product with Jalen McGeeIn this episode of Launch With Confidence, we sit down with Jalen McGee, a Product Manager for Microsoft Azure Arc. Jalen shares his journey from internships to product management, offering insights into the skills needed for success and the crucial role of customer feedback in product development. Together, they explore key aspects of product management:
Internship Experience:
Jalen discusses how his internships at Bandwidth and Microsoft shaped his approach to product management. He emphasizes the importance of understanding the product thoroughly and prioritizing learning over simply showcasing knowledge.
Skills for Product Management:
The conversation highlights essential skills for product...2024-06-0128 min
Launch With ConfidencePractical Tips for Success in Product with Maurice LeacockIn this episode, we’re exploring the world of product management with Maurice Leacock, a seasoned Product Director and current Product Management Consultant at Carrier HVAC. Maurice brings a wealth of experience from leading tech products to market, including robot vacuums, headphones, and fitness scales. We explore the importance of frameworks in product management, the role of passion, and the critical insights gained from beta testing.
In This Episode:
(0:00) - Intro
(1:46) - The role and impact of frameworks in product management.
(5:06) - Synergies between product management and design.
(7:37) - Th...2024-05-2540 min
Launch With ConfidenceBuilding Beta in a Robotics Company with Israel NunezDive into the world of beta program management in industrial robotics on this episode of Launch With Confidence. We're joined by Israel Nunez, Beta Program Manager at Universal Robots, who has transformed their beta testing into a crucial part of product development.
In This Episode:
(0:00) - Intro
(1:00) - The origin story of Universal Robots' beta program and its evolution.
(4:20) - The motivation behind Israel's role and the inception of the beta program.
(6:06) - Early challenges and growth pains of establishing the beta program.
(8:36...2024-04-2627 min
Launch With ConfidenceInnovating in Connected Fitness Tech with John Trainor
Unveil the groundbreaking developments in fitness technology and much more in this enlightening episode of Launch With Confidence. Join us as John Trainor, an expert in tech innovation and leadership, delves into the four pivotal themes that are reshaping the tech and fitness landscapes:
Innovating in Connected Fitness Tech: Explore the latest fitness device and platform advancements that keep us connected, motivated, and in peak health.
The Power of Beta Testing: Discover how beta testing revolutionizes product development, enabling teams to deliver superior value at unprecedented speeds.
Remote Teams & Productivity: Gain insights into effective strategies for managing remote teams...2024-03-2938 min
Launch With ConfidenceWomen's Health in Wearable Tech with Alexa MurrayWelcome to our latest episode, where we dive into the health and fitness industry with Alexa Murray from Whoop.
Join us as we explore what's going on in women's health, the power of continuous discovery, and the art of involving your market in development. Alexa shares her insights on using OKRs, beta testing, and the balance of beachheads and blinders in tech innovation.
Get ready to be inspired by a leader who's shaping the future of wearable technology!2024-03-1954 min
The INDUStry ShowThe INDUStry Show w Luke FreilerLuke Freiler is the CEO and co-founder of Centercode - a SaaS platform enabling world’s leading tech companies launch products with confidence. He is dedicated to using technology to reduce friction, and connecting product creators and their audiences to actualize this vision, one product at a time.2023-12-2327 minLaunch With ConfidenceMike Marrs - From Printers to Spas: New Product Intros with Mike
Managing programs for hardware companies is tough, so in this episode, we bring in a seasoned professional to help. We're joined by Mike Marrs a program manager at Watkins Wellness and formerly Hewlett-Packard, about his experience taking new products from concept to market.
2023-12-131h 03Launch With ConfidenceColin Flanigan - Amplifying the Voice of the CustomerAbout This Episode
On the Delta Huddle Podcast, we've discussed two areas that really benefit from beta testing, that being support and customer success. And one other area that really really benefits from getting the voice of your customer in early is customer experience. Now, customer experience is much more than just how the customer interacts with your product. It also extends to how they interact with your entire organization, whether that's reaching out to support for help or working with sales to get more of your product.
And today's episode, we talked to Colin...2023-11-211h 00
IoT For All PodcastUser Testing IoT Products | Centercode's Luke Freiler | Internet of Things PodcastLuke Freiler, CEO of Centercode, joins Ryan Chacon on the IoT For All Podcast to discuss user testing IoT products. They talk about how connected products have changed, the benefits of product testing and how it's done, the different kinds of product testing, the challenges of user testing, testing software versus hardware, how to know when a product is ready, and how to do user testing well.
Luke Freiler, CEO and co-founder of Centercode, provides user testing solutions to leading tech companies. With a background in software development, he spearheads the design of the Centercode Platform, a SaaS platform...2023-11-1420 minLaunch With ConfidenceCasey Hamar - Supporting Caregivers Through Collaborative TestingAbout This Episode
One of the joys of the Delta Huddle Podcast is the fact that we talk with experts in a wide array of fields, from transportation and fitness to B2B platforms and entertainment. Today’s episode is a foray into another field, with its own set of challenges: Healthcare.
Factors like HIPAA compliance, potential test participants working 12-to-16 hour long shifts, and a wide-variety of use cases make Healthcare an incredibly unique environment for beta testing. Navigating that space can be difficult but also fantastically rewarding, especially in the light of making th...2023-11-071h 04Launch With ConfidenceElizabeth Hall - Leading Appian's Beta Program ForwardAbout This Episode
Often on the Delta Huddle Podcast, we feature guests who have spent five, ten, and sometimes 30 years in the beta testing space. But this episode is a refreshing new perspective - that of a brand new beta manager leading a beta program forward.Elizabeth Hall is Senior Beta Program Manager at Appian, a low-code B2B platform for automating business processes. Coming from the worlds of product management and user research, Elizabeth is new in her role compared to some of our previous guests, but she’s already spearheading an incredible transformation of Appian’s be...2023-10-1756 minLaunch With ConfidenceJake Francis - Leveling Up Beta Through Passionate CommunitiesAbout This Episode
Passionate, engaged communities are at the heart of every successful beta program. It's been a theme that we've had in a lot of our episodes, and today's episode is absolutely exemplary of that. Jake Francis has built beta programs with the help of these engaged communities. In his current role as GPU Software Dev Engineer and Game On Driver PM at Intel, he connects with passionate, engaged communities to help lead their beta program when it comes to graphics cards.
In this episode, Jake breaks down how he built...2023-10-031h 12
The GTM Pack ShowEpisode #36: Luke Freiler, CEO of CentercodeIn this episode of The GTM Pack podcast, we interview Luke Freiler, CEO of Centercode based in Laguna Hills, California.
In this conversation, we dig into:
💡 Centercode's journey from sales-led to product-led growth
💡 Why PLG is a new channel, doesn't have to be the sole source of revenue
💡 Why the fear of cannibalization is paralyzing
#productmarketing #productmanagement #startups #ceos
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.2023-09-2935 minLaunch With ConfidenceMike Fine - Advice from a Beta Testing PioneerAbout This Episode
When it comes to writing the book on beta testing, there are few people more qualified than Mike Fine. Literally. He actually has a book on beta testing. As Senior Test Manager and co-founder here at Centercode, Mike has been in the industry for over 30 years, testing thousands of products ranging from network equipment and wellness apps to audio equipment and financial services.
Mike is a fountain of knowledge, and during our conversation we covered his time at Centercode, how the platform has evolved, his top tips for recruiting testers, and what...2023-09-1959 min
Talking AIFrom 79¢ Tacos to Technological Milestones: Luke Freiler’s JourneyBeta testing and usability testing are crucial elements of the product development process. We wanted to learn more about the beta testing space, so welcomed Luke Freiler, CEO of Centercode, to the Built Right podcast to talk about his journey and his insights as a CEO and Founder. Luke takes us back 22 years to how he first got interested in the space and eventually became the CTO and then CEO of Centercode. We hear his thoughts on agile working, AI, building a framework into the testing stage, and what his company looks for during tests. Key...2023-09-1942 minLaunch With ConfidenceLindsay Brown - Curiosity, Testing in Fintech, and Embracing Healthy TensionAbout This Episode
In the world of fintech, Square is a global leader. Their point of sale technology and services have enabled businesses across the world to succeed. And a global leader in fintech requires a global beta team, ready to test out new innovations and understand how to integrate with a multitude of financial systems and rules. And at the center of that team is Lindsay Brown. As global head of beta testing, she leads a team that tests from the US to Europe and Asia, working alongside their customers to ensure that Square powers their business effectively.
2023-08-151h 09Launch With ConfidenceJoe Ghali & Ryan Cantwell - The Intersection of Beta & Product ManagementAbout This Episode
On this episode of the Delta Huddle Podcast, Chris Rader and John S. Little from Centercode were joined by Joe Ghali and Ryan Cantwell, Principal Trainers and Consultants from the 280 Group.
Joe and Ryan have a combined 30 years of experience in the worlds of Product Management and Customer Success, helping teams in multiple sectors become more agile, vulnerable, and collaborative.
Both Joe and Ryan shared some valuable insights on how to properly integrate a well-run beta testing program into your workflow as a product manager. From listening to your customers...2023-07-1850 minLaunch With ConfidencePete D'Alessandro - Building a Community, AI, & Product Testing with CreativesAbout This Episode:
In this episode, we had the pleasure of hosting a remarkable guest, Pete D'Alessandro, Director of Digital Products at Cast and Crew. With his extensive experience in the entertainment industry and expertise in software development, Pete brought a wealth of knowledge to our discussion.
Pete shared invaluable insights on managing beta testing and customer validation in the entertainment industry, particularly in screenwriting and customer validation processes.
D'Alessandro discusses the challenges of testing with a creative audience, saying, "No two writers work the same way. Nobody works the same way." He...2023-06-1356 minLaunch With ConfidencePaul Chen - Testing With All Audiences, User Sentiment, and What Customers ValueAbout This Episode:
What does it mean to really value something? When it comes to products and product development, does that mean enjoying a certain set of features? Or does it go beyond the simple feature set to encompass how a product makes someone feel? Or how immersed they are while they use it?
Value is something that we’re always trying to provide - to whatever audience we serve, and in today’s episode, we had some amazing insight into what value means to every audience.
Here to discuss and explore these idea...2023-05-1659 minLaunch With ConfidenceJonathan Pardo - Music, The Beatles Rock Band, QA, and "Chaos Mode"About This Episode:
The world of music and audio is wildly creative, and within the art of creating the perfect song or crafting the right sound, feedback is essential. What’s even more creative, and possibly chaotic, is where music, audio, and technology cross paths with each other. It comes with its own set of unique challenges, but also its own realm of unique joys. Especially when it comes to handling a culturally significant musical legacy, or collecting insights from thousands of users across a global audience.
Joining Stefan Stenroos and Chris Rader to explore al...2023-04-2554 minLaunch With ConfidenceTrailer - The Delta Huddle PodcastWhether you call it a beta, a delta, a user acceptance test, or anything in between, the world of product testing can be daunting to navigate.
That’s why Centercode launched The Delta Huddle Podcast.
In the Delta Huddle Podcast, we bring thought leaders and innovative disruptors together to discuss the tools, techniques, and test processes behind making great tech products better.
So whether you’re an industry expert, or just starting your testing journey, you’ll find the wisdom, experience, and best practices for making your testing program shine
All here o...2023-04-0100 min
Launch With ConfidenceAlex Larsen - How to Scale Beta Programs, Virality, and Creating ValueAbout Today's Episode:
On previous episodes of the podcast, we’ve talked to industry experts on how to build a program, who to recruit, and how testing has evolved over time. Today’s episode is all about taking it to the next level. Once you’ve established a program and built momentum, how do you get other teams to see the value in user testing? And more importantly, how do you get it to go viral, so that user testing happens everywhere across your organization?
Today's guest is Alex Larsen, Manager of Product and Customer Insigh...2023-03-211h 22Launch With ConfidenceRichard Ball - Strategies for Establishing a Successful Beta ProgramAbout This Episode:
This episode is all about building a successful beta program, and more importantly, how to secure buy-in from your stakeholders and the teams around you. There are a lot of challenges to overcome when you’re first establishing a beta program; whether it's starting from scratch with very few resources, or trying to convince other teams that beta tests are worthwhile. It can seem incredibly daunting, but with the right tools and strategies, you can turn otherwise skeptical team members into beta believers.
About Our Guest: Richard Ball
Richard Ball is...2023-02-1355 min
Launch With ConfidenceSharon Rylander & Mario Sancho - Reflecting on Decades of User TestingThis episode of the Delta Huddle Podcast is really special, for a lot of reasons, mainly because it delves not only into the heart of user testing and what drives it forward, but also its history and where it came from. What we think of today as a “traditional beta test” or a “standard product test” didn’t start out that way. It took years of trial and error and learning about what makes testing great to get to where we are today with Delta Testing.
Joining Centercode’s VP of Marketing Chris Rader to discuss the past, presen...2023-01-2648 min
Launch With ConfidenceDževad Kudić - Discovering the Hidden Value of Brand EvangelistsToday’s episode is all about the greatest resource your testing program can offer you: your testers. Beyond the valuable feedback and insights you get from them during a project, testers offer an immense amount of hidden value and opportunity within a test program. While testers are obviously essential to a successful project, that’s really just the tip of the iceberg. Great testers stay with your program, form the backbone of your testing community, and even have the potential to become the vaulted “brand evangelists” in the process. With the right amount of nurturing and engagement, brand evangelists become a...2022-12-2250 min
PodSaaSS2E12: The One with Luke Freiler of CentercodeIn this week’s episode, Chris sits down with Luke Freiler, CEO & Co-Founder of Centercode - a platform for larger tech companies to engage with their customers to build a better product. We discuss his favorite entrepreneurs, and how they ended up becoming some of his closest friends. From a young age, he always loved music, but as he began working 14 to 16 hour days, he no longer had the time for it. Fast forward to today, and he has started rebuilding a music studio at his home. It helps him to decompress and explore his creative side. He is pa...2022-12-1455 min
Launch With ConfidenceLuke Freiler & David Perry - Doing More with Less, Tech Optimism, and Delta TestingWelcome to the first episode of the Delta Huddle Podcast by Centercode!
At Centercode, we believe in technology's ability to make everyone's life better, and over the last two decades, we’ve used the power of user testing to improve products, find solutions, and discover user delights. Now, we’re ready to bring those best practices and industry insights directly to you in The Delta Huddle Podcast
In the Delta Huddle Podcast, we aim to bring industry experts and visionaries together to share their insights about building products and bringing them to market. We’ll dive d...2022-11-231h 05
B2B Leadership PodcastHow Taking Ownership Refines Your Leadership Over Time with Tony FisherIn this episode, best-selling author and leadership coach Nils Vinje speaks with Tony Fisher, VP and Senior Director of Customer Success, and SaaS Director at Centercode.
Podcast highlights:
0:25 - Tony's background - Tony explains his role at Centercode.
2:24 - Platform and process combination - Tony explains a concept not seen often in the CS world.
6:00 - First leadership position - Tony's leadership position was an organic growth into his role.
8:04 - Organic growth principles - What has helped Tony through the tough days of...2022-09-2132 min
Uncharted PodcastUncharted Podcast #89, An Entrepreneur's Experience Taking Capital 15 Years After Company Formation And How to Rethink Leadership in Today's Changing World With Centercode's CEO, Luke FreilerLuke Freiler is the CEO and co-founder of Centercode, a delta testing solutions provider that helps hundreds of enterprises and high-growth tech companies bring dynamic and delightful products to market. A self-identified Tech Idealist, his mission is to create "less" technology by turning cutting-edge tech into products that fit seamlessly into the everyday lives of consumers. With a background in user experience and software development, Luke enthusiastically leads the design of the Centercode Platform, a comprehensive SaaS solution that enables companies to continuously engage with their audiences throughout product development and iteration. Prior to founding Centercode, Luke worked for...2021-06-2826 min
UpTech ReportTesting the Waters | Luke Freiler from CentercodeThe typical startup story begins with a vision for a product and a search for funding. Luke Freiler’s story, on the other hand, begins with being stranded in a prison town with his ex-girlfriend and screaming at the ocean. Things do get better, and eventually leads to Centercode, a company that helps some of the biggest brands in the world test their software and create deeper engagement opportunities for their customer base. In this edition of Founders Journey, Luke tells the distressing tale of his first venture and how he turned things around to crea...2021-03-0437 minUpTech ReportBetter Debugging | Luke Freiler from CentercodeTwenty years ago, the term “beta testing” might not have meant anything to your average person on the street, but today, with apps integrated so deeply with daily life, most everyone is familiar with the idea. But despite how ubiquitous the need to road test software before a full release, few companies have actually developed a formalized process. Instead, they just wing it.Luke Freiler discovered this as a Web Development Manager at Ericsson. He was tasked with beta testing a massive product and discovered, to his horror, that the company lacked any procedures whatsoever on how to c...2021-02-2225 min
Product Chats PodcastConquering Market Monsters and Complex ProductsWith both products and markets becoming more and more complex and connected, what can companies do to adapt, overcome, and thrive?
On this episode of Pragmatic Live longtime friend of the show Luke Freiler, CEO and founder of Centercode, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges companies are facing when launching products into markets which are becoming ever more increasingly complex, and what they can do to overcome these challenges.
Want to get ahead of your next product launch? Check out our Launch course.
...2020-11-0628 min
Global Tech Leaders' PodcastLuke Freiler, CEO at Centercode shares how technology should be friendly and how it helps to measure impact.In today's episode Ross and John speak to Luke Freiler, CEO of Centercode. Centrecode is a leading customer validation solution for gathering and prioritizing customer insights so that teams can deliver market dominating products.
We kick off this episode with Luke introducing us to his career and describes where he began and the journey his working life has taken him on. He also touches on how work life has changed due to software.
I really needed something I love.
Technology should be friendly and solve real problems.
Everything is getting more connected.
Products needing other products...2020-10-2348 min
TEI 296: Better product testingGlobal Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
Product testing is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation.
We discuss how to use the various types of product tests, including alpha, beta, and delta tests, to judge product performance, customer satisfaction, and areas for i...2020-08-1841 min
Campaign BriefBuilding an In-House Agency, Inbound Marketing, and More with Luke Freiler, CEO of CentercodeIn this episode, we sit down with Luke Freiler, the CEO of Centercode. Centercode is a customer validation company helping brands all over the world manage alpha, beta, and delta testing for their product development. Luke has always been a marketing-focused CEO. So I knew that this would be a great conversation in learning from his experience in growing Centercode and building a marketing team. In our conversation, we discuss:How Luke's engineering and technical background influences his marketing approachHow Luke initially discovered inbound marketing which is their best performing source of marketingWhy Luke de...2020-03-0348 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 269: Gorgias CEO Romain Lapeyre on How to Close your First 1000 Customers Based Solely on DataGorgias helps brands automatically respond to basic questions, and track the impact of customer service on sales so support becomes a profit center. Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data. Missed the session? Here’s what Romain talks about: How to build a growth machine How you can tailor onboarding to customers Using data to your advantage You can find the full video and transcript on our blog. If you would like to find out more about the show and...2019-09-2622 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 267: Menlo Ventures Partner Naomi Ionita on 3 Lessons in Monetization - Matching Price to ValueSaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC, Menlo Ventures Partner Naomi Ionita. Missed the session? Here’s what Naomi talks about: How to avoid underpricing your product Fitting your businesses’ product to the market This podcast is an excerpt of Naomi’s session at SaaStr Annual 2019. You can watch the full video on our website. If you would like to find out more about the show and the guests presented, you can...2019-09-1923 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 265: WP Engine SVP of Global Sales Matt Schatz on Building a $100M ARR Sales Team - The Second Time AroundMatt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace. Missed the session? Here’s what Matt talks about: Getting your “first story” What is a lucky lead and how does that turn into predictable growth Building trust across time zones This podcast is an excerpt of Matt’s session at SaaStr Annual 2019. You can watch the full session on...2019-09-1224 minProduct Chats PodcastMore Revenue, Happier CustomersHow do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line?
Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the years, so Luke and his team focus on finding new ways to test products for the modern world. As products become more interconnected with software and hardware components, with more iterations released all the time, looking beyond th...2019-08-0227 min
Product Chats PodcastEfficient Customer ValidationDo you wish you could do more customer-validation and testing, but don’t have the time or the resources?
Luke Freiler, CEO of Centercode, and Rebecca Kalogeris, VP of Marketing at Pragmatic Marketing, are diving into ways you can leverage turnkey assets to run quick and efficient customer validation and testing in this week’s episode of Pragmatic Live.
Learn more about testing and customer validation and register for Pragmatic Marketing training today!
2018-11-0234 minProduct Chats PodcastCustomer Validation for Product Managers* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).
Join Luke Freiler, CEO of Centercode, as he discusses effective customer-validation programs that allow product teams to make market-driven product development and roadmap decisions.
You will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.
2018-10-261h 00Product Chats PodcastWebinar Follow-Up Questions: How Betas Give Your Product a Competitive EdgeWe welcome back Emily Hossellman, director of marketing at Centercode, to answer questions posed by participants in September’s popular webinar How Beta Testing Can Give Your Product a Competitive Edge.
If you’d like to learn how to dramatically increase participation in your company’s beta tests, read Emily’s eBook Reaching 90% Beta Test Participation. And be sure to check out when our courses are coming to your area.
2016-11-1027 minProduct Chats PodcastBeta Testing 101 - Part II
Centercode’s director of marketing , Emily Hossellman, is welcomed back to share even more effective strategies for beta test management. You’ll learn how data collected during beta testing can help with different elements of your product, from dev to QA to support to marketing. Emily also discusses how you can use beta testing to make data-driven decisions and integrate the voice of the customer throughout the product development lifecycle.
Find detailed resources on beta testing on Centercode’s website.
Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.
2016-07-1425 minProduct Chats PodcastBeta Testing 101
Find out what’s involved in running a solid beta test from Emily Hossellman, director of marketing at Centercode. You’ll learn how to recruit the right testers to ensure that they reflect your target market. You’ll also learn about the importance of thanking testers for the significant role they play in improving your product. And finally, you’ll learn about the most common mistakes people make when they set up their first beta test, and how to avoid them. Discover what your market really wants and start improving your products today.
Find detailed resources on beta testing on Center...2016-06-2428 min