Shows
Approaching SchoolsScale Smarter - How To Grow Your School or Nursery Partnerships Without Burning OutIf you’re ready to make more money from your school or nursery partnerships, my one-off London mastermind day on 18th October is for you. We’ll be working on your packages so you can sell faster, upsell long-term contracts and know exactly how to increase your average school or nursery revenue with my Signature School Sales Ecosystem. You’ll even get to work on your money leaks and leave with your very own tailored action plan for scaling your business! Super Early Bird Tickets sold out within a week but there’s a new Ea...
2025-08-1813 minApproaching SchoolsBecoming More Visible To Schools (From Passion Project to Purpose-Driven Business)Read all about my story from shy child to TEDx speaker, empowering thousands of providers to approach schools or nurseries and have a bigger impact on children’s lives. Plus, get inspired by 13 other incredible stories of success beyond the stage, told by performers who pivoted into business. Get your copy of the no.1 Best Seller “Spotlight On Success” now at https://amzn.to/3Ihjcs5This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!Say goodbye to admin overload and hello to award-winning customer...
2025-07-2114 min
The Ultimate Dance Business PodcastCerys Keneally on School Outreach That actually WorksBook an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-planIn this episode of The Ultimate Dance Business Podcast, Deborah Laws welcomes back education marketing expert Cerys Keneally, who shares how dance school owners can build long-term, impactful relationships with schools and nurseries.If you’ve ever tried offering a free workshop and heard nothing back, this episode explains why—and what to do instead. Cerys outlines exactly how to get your foot in the door, connect your dance offering to school priorities, and retain both schools and students te...
2025-06-2744 minApproaching SchoolsFunding - It’s Not Your “Job” But it IS Your BusinessStill being ghosted by schools or nurseries? Take the Approaching Schools Scorecard now and discover which parts of your marketing can be improved in just 4 minutes! Take the free quiz at www.ceryskeneally.com/freebies This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.Save time and step up your admin software with a free demo ...
2025-06-2314 minApproaching SchoolsThe Tech You Need to Grow And Retain Your Clubs in SchoolsWant to have a bigger impact by growing your business in schools or nurseries this year but don’t know where to start? The Approaching Schools & Nurseries Bundle has all of the tools I use, including my campaign calculator, campaign calendar, email cheat sheet, follow up ideas and Campaign Mapping mini course - check out what you get here while it’s still available at just £197 inc VAT: https://ceryskeneally.kartra.com/page/approaching-schools-bundleThis episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!...
2025-05-2640 minApproaching SchoolsThe Truth About Free Tasters - If You Think They Don’t Work In Schools, You’re Missing The PointIf this episode resonated with you and you’re thinking, ‘I need a more valuable offer for schools,’ then I’d love to invite to my free Approaching Schools Challenge where we will be creating our offers, evidencing the need for our services and bringing in the bandwagon effect with our local schools and nurseries! Join the challenge at https://www.ceryskeneally.co.uk - we start on 28th April and there are already hundreds of different providers joining us!If you’re ready to make more money from your school or nursery pa...
2025-04-2215 minApproaching SchoolsPerfect Timing, Perfect Pitch - What Franchisors AND Franchisees Can Do Right NowIf this episode hit home and you’re thinking, ‘We need a better system for schools,’ then I’d love to invite franchisors to apply for my 7-week consultancy programme.You’ll walk away with 6 done-with-you school/nursery marketing campaigns built just for your brand and a plug & play system your franchisees will actually use. Only one franchise per industry niche will be accepted and applications close this week! Apply now at https://schoolmarketingsystem.scoreapp.com/This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution f...
2025-03-3120 minApproaching SchoolsThe Power of Assemblies – How to Engage Schools & Boost Club Sign-UpsTurn your school assemblies into sold out clubs!Learn how to confidently deliver high-impact school assemblies that inspire pupils, fill your clubs and position yourself as a trusted activity education partner for schools - all in just 4 weeks! See what you get in my brand new course: Assembly Impact at https://ceryskeneally.kartra.com/page/Assembly-Impact We start on 4th March!This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!Say goodbye to admin overload and hello to award-winning cu...
2025-02-1728 min
Approaching SchoolsApproaching Schools & Nurseries Q&AIf you’re ready to ditch the endless guesswork and finally land consistent bookings in schools or nurseries, I invite you to join the Approaching Schools Challenge. This is your chance to master a proven, feel-good approach that draws in headteachers and nursery managers—without the stress or awkwardness. Head over to www.ceryskeneally.co.uk now and secure your free spot. We start on 27th January!Proud to announce our brand new podcast sponsor for 2025!This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - th...
2025-01-2020 minApproaching SchoolsCharting Success - Marketing Children’s Activities to Schools and Nurseries in 2025If you’re brand new to approaching schools and nurseries, download my free workbook for lots of inspiration on growing a stable business for long-term impact in 2025 at www.ceryskeneally.comOr if you’ve tried and failed to connect with schools or nurseries in the past, take my 4 minute quiz at www.ceryskeneally.com/freebies to pin point which part of your funnel needs a fix for 2025 - I’ll even send you a free tip sheet to help you improve your score.Finally, come and share your action step from t...
2024-12-1616 minApproaching SchoolsWhen Your Offer To Schools Or Nurseries Misses The MarkIf you’re ready to escape the overwhelm and build a stable business with long term impact in schools or nurseries in 2025, now is the time to join the Approaching Schools Academy - my CPD accredited professional development programme. Don’t forget that fantastic Black Friday offer to work with me closely via additional 1-1 support alongside the programme for a full 12 months! Go to https://ceryskeneally.kartra.com/page/approachingschoolsacademy before the end of this week to claim this exclusive offer.If you would like to read the transcript for this episode click...
2024-11-2513 minApproaching SchoolsWhy Less Is More In Education MarketingRight now you’re probably thinking about your next campaign because it’s your last real chance to get some marketing out to schools or nurseries before the end of the year. If you just want to know exactly how to structure your next campaign for success, get some follow up templates to boost your response rate, access my campaign mapping masterclass to learn how to map out the rest of the academic year before we hit 2025 and get some other cool tools and templates, you need the Approaching Schools Bundle. Go to the link below and grab yours while...
2024-10-2219 min
Business Success PodcastBSN Podcast with Cerys Keneally (Live from Children's Activity Providers Conference)
2024-09-2715 minApproaching SchoolsEducation is Changing - How to Stay Relevant as a Business in SchoolsTo learn more about how you can implement my C.L.A.S.S Concept to build long term partnerships with schools and nurseries, join my “Back To School” 2 Part Masterclass series on 17th & 18th September. Sign up for Facebook messenger notifications to find out when and where I’ll be going live at https://m.me/ceryskeneally?ref=w29182548Join the discussion in Approaching Schools Community For Children’s Activity Providers to let me know what other content YOU would like covered in the masterclasses at www.facebook.com/groups/primaryac...
2024-09-0914 minApproaching SchoolsHow Former Teachers Can Get Back Into Schools or Nurseries on Your Own TermsJoin my 3 day online experience for former/part-time teachers to help you get back into schools or nurseries on your own terms so you can continue to do what you love without the bureaucracy or burnout! Register for free at https://ceryskeneally.kartra.com/page/on-your-termsRead the transcript for this episode here!
2024-08-1226 min
Step2Success: Growth & Marketing for Children's Activity Providers07 - How you can make the most of back to school with Cerys KeneallySend us a textGet ready to kick off the school year with a bang! In this episode of the Guided Growth Podcast, James is in conversation with Cerys Keneally.James and Cerys discuss the bustling back-to-school season, a crucial time for children’s activity providers looking to expand their reach into schools and nurseries. Discover strategic insights on how to make your mark in educational settings right when decision-makers are setting their budgets and planning for the year. Cerys, an expert in educational partnerships, shares invaluable tips on initiating contact with...
2024-08-0128 minApproaching SchoolsYour Summer Action PlanIf you have had good value from listening to any of the episodes from this podcast, I would be honoured if you could vote for me in the National Children’s Activities Awards. Please go to the following website, scroll all the way down to Special Award and Game Changing Supplier, then select “Cerys Keneally - Approaching Schools Academy” at https://whatson4kids.co.uk/awards/voteGet support with your entire Approaching Schools or Nurseries strategy for the next academic year with the Approaching Schools Bundle at https://ceryskeneally.kartra.com/pag...
2024-07-1625 minApproaching SchoolsGet Your Baby Classes Into NurseriesIn this episode of the Approaching Schools podcast, we dive into the exciting opportunities that come with partnering with nurseries and preschools. We explore how these collaborations can lead to a more reliable income and open up plenty of daytime work possibilities. It's essential to get a solid handle on the aims and principles of nursery management and to effectively show how our services match these to craft an enticing proposal.Join me LIVE for the “Get Your Baby Classes Into Nurseries” Masterclass on 27th June at 8pm (or grab the recording!).Sign up now at h...
2024-06-1724 min
Approaching SchoolsDynamic Deadlines - How To Boost Responses From Schools Or NurseriesIn this week's episode I want to talk to you about the importance of setting realistic deadlines in marketing to schools and nurseries. Protecting your deadline integrity when following up and tailoring your campaigns to different problems.Deadlines are important for schools and nurseries to respond to booking requests, as they create a sense of urgency and help the provider know capacity, so next time you market to schools and nurseries set a deadline to maximise your effectiveness.As a special thank you for listening to today’s episode, here is an amazing offer from ou...
2024-05-1318 min
Approaching SchoolsAccelerating Sales - Additional Marketing Strategies for Maximum Revenue GrowthIn this week's episode I want to talk to you about how you can accelerate your sales as a children's activity provider. We will consider:how to accelerate your sales in different waysthe number of touchpoint you need with potential clientswhere you can find your prospective clients on social mediadifferent ways to connect that you may not normally considerJoin thousands of like-minded activity, education and therapy providers to learn how to create your very own marketing email or letter template that you can get sent out to your local schools or...
2024-04-0817 min
Approaching Schools'Get Paid to Get Paid' - Create a Community Marketing Funnel for Your BusinessDid you know that the reality is that many parents do not even know that your service exists. There are so many people in your community who are not seeing your social media. So today I want to share with you ways to create a marketing funnel through your local community.We will consider:how we can bring more awareness to your business in your community ways to work out who you can collaborate withwhy events are an amazing way to increase awarenesswhat 'get paid to get paid' really meansAs a s...
2024-03-1127 min
Approaching SchoolsYour Impact Extends Further Than You Could Possibly ImagineI have been thinking a lot whilst preparing for my TED talk about the impact children's activities providers are making on the children they work with, their families and the wider community. So in today's episode I want to encourage you to do the same and start to understand the impact you are making.I also want to encourage you to think about why you are running your activity business. My 'why' is so powerful for me in keeping going with my business and I know yours can have the same impact too.Watch my T...
2024-02-0512 min
Approaching SchoolsBuilding Bridges: Collaborating With Schools At The Start Of TermIn this week's episode, as we begin another school term at the start of the year we are talking about how we collaborate with schools. I am pleased to welcome one of my Academy members, Jackie from Stageability, to share her own experience of this as a provider. We will discuss:what collaborating with schools at the start of the term actually meanshow we can be consistent in our contact with schools and nurseriesmindsetthe benefits of working a term aheadJoin the 5 day free “Approaching Schools Challenge” at www.ceryskeneally.co.ukA...
2024-01-0828 min
Approaching SchoolsMarketing Magic - Promoting Your Services to Schools and NurseriesIn this episode I want to consider how classic communication methods can work wonders for your marketing strategy even in the busy world of social media marketing.In this episode I discuss:how can you make email marketing work for youwhy hand written letters work in this digital ageensuring your communication is relevantstandout subject lines in your emailswhat content should you includeThere is so much involved with using these classic communication methods and I would encourage you to try them for yourself and keep records on your success rates.As a...
2023-12-0414 min
Approaching SchoolsSchools and Nurseries Unplugged: Unlocking Opportunities for Activity ProvidersHow do you create strong partnerships with schools and nurseries? This is what activity providers are wanting to understand so that they can develop their business further.To learn more about this hear me talk about:why enrichment activities are so importanthow do schools and nurseries choose providerswhat do successful providers dowhat does the decision making process look likehow to build trust and personal connectionsThe important thing to remember is that the goal is to create long term partnerships. I hope that by hearing some examples of other activity providers this will show you...
2023-11-0612 min
Approaching Schools030 Unlocking Young Minds - The Cognitive Super Powers of Extra Curricular Activities in SchoolsIn this episode I am talking all about the power extra curricular activities have in a school setting. Let me take you into the world of a child who so longed for these activities taking place outside of school to take place in school. Can you recognise who I'm talking about? Hear me share how to foster partnerships with schools, including conducting research, offering free trial sessions, and following up with personalized marketing efforts.As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class bo...
2023-09-2912 min
Approaching Schools028 Building a Foundation for Stable Business IncomeIn this episode I want to talk about something that I am incredibly passionate about for kids activity providers. How can you build a more stable income by working with schools and nurseries.I discuss:some examples of Childrens activity providers and how they have grown their income streams through schools and nurseriesthe funding routes availablehow to show the value of what you dohow to future proof your businessAs a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software fo...
2023-09-0417 min
Approaching Schools027 The Smooth Operator - Reviewing Your Systems and Process Ahead of the Next Academic YearToday's episode is all about how you can become a smooth operator before the next academic year. I am going to share with you some of the best ways you can review your systems and processes. By doing these things you are going to get a jumpstart on the academic year and make your business even more easy to work with.As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months!ClassForKids is proud to sponsor th...
2023-08-0711 minApproaching Schools026 What's Working Really Well Right Now for Providers Who Partner with Schools and NurseriesWhat can you be doing at this time of year to set yourself up for success when the new school year begins. How can you start to renew your contracts? What can you be doing to build your contacts list? Well this is what we are going to consider in today's episode. It's our final live launch of 2023! Join the Approaching Schools Academy for CPD accredited training with unrivalled live support...Learn everything I know building a stable income by working with schools and nurseries so you can have a bigger impact on children's lives. Check it ou...
2023-07-0315 minApproaching Schools025 The ABC's of Marketing to Schools - A Guide for Activity ProvidersIn this week's episode I am talking all about the 'ABC's' of marketing for activity providers looking to secure work in schools. I am going to give you three simple tips that will be helpful if you’re just starting out in business.We are going to think about how you can be strategic and intentional in your marketing and what methods you can use to communicate. We will also think about how you can develop your business when in reality it was not a business you were hoping to start, you were looking to help. An...
2023-06-2616 minApproaching Schools024 School Smarts - Expert Advice for Activity Providers That You Would Never Know You NeededIn this week's episode, 'School smarts - expert advice that you would never know you needed' I am talking about how you understand the needs and expectations of schools and nurseries. We discuss:The importance of showing differentiation within your activity being provided How can you get parents involvedWays that you can use testimonials effectivelyHow do you can highlight the long term benefits of your activityThe value of being cross curricularJoin Cerys for "The Profitable Provider" 3 Day Booster on 27th-29th June 2023 by registering here for free: www.ceryskeneally.co.uk/ma...
2023-06-1918 minApproaching Schools023 Making the grade - tips and tactics for selling to schools and speaking in their languageIn this week's episode I want to share with you my tips and tactics for selling to schools and speaking their language. We're going to explore where the selling stage begins, and I can tell you that many people get this wrong. We discuss:How you consider the value exchangeWhat are schools looking for for their moneyWhat are your next steps after the demoHow you can make the process clear for the school or nurseryHow you can speak their languageHow you can sell more for longerJoin Cerys for "The Profitable Provider" 3 Day Bo...
2023-06-1212 minApproaching Schools022 The Educators Edge - How to Be Unique in the Services You OfferIn this week's episode I am talking all about how you can have the educators edge in your business. How do you stand out as unique when there are others providing similar services? So let's discuss some of the you can stand out. We will think about:providing and awards and accreditationhow you can upsell your serviceswhat gives you the edgehow to use testimonials and reviewswhen is a good time to market your serviceI would love to hear how this lands with you and what you could be doing next to give you the e...
2023-06-0515 minApproaching Schools021 Creative Campaigns: How to Build a Full Marketing Campaign to Send to Schools and NurseriesIn today's episode I am talking about how you can build a full marketing campaign to send to schools and nurseries. This is the perfect time of year in the Summer term to be building your marketing campaign. We will think about:how you can prep for the campaignwhat are your goals, aims and objectivesthe number of touchpoints and follow ups you need for successhow many campaigns should you prep per yearwhat methods of communication should you useHave you started to prepare your marketing campaign? If you would like some support come over and j...
2023-05-2918 minApproaching Schools020 School's in Session - How to ensure the quality of your service is recognised by the schools you are working withIn this week's episode I want to talk about how we can ensure the quality of your service is recognised by the school or nursery you are working within.We will discuss:why the Summer term is a great time to be thinking about how your schools and nurseries rate the quality of your servicecontract renewalswhat is the value that you are currently offering within your programmewhy you should ask for feedback on a regular basisthe benefit of assessments and progress tracking sheetshow and where you can offer more valueI hope this episode has...
2023-05-2208 minApproaching Schools019 From PTA to Partnerships - How Activity Providers Can Connect with School PTA'sIn this week's episode I would love to talk to you about how working with PTA's can support your business growth. It's a well known fact that PTA's are always looking for ways to fund raise and opportunities for events. Have you ever considered that by working in partnership with a school PTA you could increase your visibility in both the school and community, secure more work and ultimately increase your revenue. I have so many ideas for how you can work with PTA's that benefit both you as an activity provider and also the school PTA.
2023-05-1513 minApproaching Schools018 Educational engagement - How to connect with schools as a activity provider and encourage repeat custom or multi level servicesIn this week's episode I want to explore with you the importance of packaging services together, offering annual contracts, and providing incentives to schools to encourage them to book for longer periods. I will also highlight the benefits of showcasing the value of services and outcomes to schools.
2023-05-0816 minApproaching Schools017 The School Yard Sales Person - How to Market Your Activities to Schools Without Feeling SalesyIn this week's episode I want to talk about how you can market to schools and nurseries without being salesy. I will talk about:why a marketing process is keythe problems people come up against when approaching schools and nurserieswhy it can feel icky to handle objectionswhy sales are the next logical step for you when you implement my processThe Approaching schools academy is now open. Take a look at the information here to join:Bit.ly/approachingschoolsacademy
2023-05-0112 minApproaching Schools016 Achieving Your Full Potential In Your Children's Activity Business This YearIn this week's episode I want to talk to you about how you can achieve your full potential in your children's activity business this year. As a children's activity provider are you clear about what your goals and targets are for your business? They will be different for each individual but if you are not clear on your own goals then they will be impossible to achieve. When you have your goals defined, let's consider who you need to surround yourself with to achieve them.So join me and listen to some of my top t...
2023-04-2422 minApproaching Schools015 Approaching Schools - The Story So FarIn this week's episode I would love to share with my story so far with Approaching Schools. I will discuss:why I have a business that solves a unique problem for a niche business sectorthe importance of extra curricular clubs to me personally as I was growing uphow I built creative confidencecreating a business I love whilst travelling the worldwhere the Approaching Schools Academy startedhow I started to broaden who I was supporting through the AcademyI hope from this week's episode you will understand how passionate I am about supporting providers to gain more...
2023-04-1717 minApproaching Schools014 How to Set Targets That Help You Bring in More Revenue by Working With Schools and NurseriesIn this week's episode I want us to consider the targets you might want to set to help you bring in more revenue by working with schools and nurseries. Do you worry about setting revenue goals? Or are you motivated more by the number of schools you work with or number of pupils? Whatever your aspirations, let's consider how to establish clearer targets and how you can achieve them. Also, how do we review these targets effectively?I would love to hear your thoughts on this week's episode. Find out more here:https://ceryskeneally...
2023-04-1021 minApproaching Schools013 How to get past the gatekeeper in schools and nurseriesIn today's episode we are thinking about the number one problem childrens activities providers have before they join the academy. We are talking about getting past the people who are incredibly good at their jobs, the gatekeepers, more often known as receptionists. We will discuss:we touch on the ingredients of a good email to schools and nurserieshow can we personalise emailswho do we choose to contactresearch about how people respond to a personalised communicationhow to avoid the spam filterwhat not to add into your emailthe importance of subject linesthe power of a letter Gi...
2023-04-0316 minApproaching Schools012 Pricing and Packaging Your Services for Schools or NurseriesPricing and packaging your services can feel like a big issue. When you look at what providers are charging and what schools and nurseries are paying there can seem to a huge range. So where do you start and what do you need to consider when pricing and packaging your services? In today's episode we will think about:how important it is to have a bespoke pricing strategy for your businessdoes the area you work in or levels of deprivation have an impact on price?how can you support schools to find the budgetways to create p...
2023-03-2710 minApproaching Schools011 Funding for your children's activities in schools and nurseriesIn this week's episode we are exploring funding for your children's activities in schools and nurseries. We are going to be considering a wide range of aspects of the funding so that you can make the most of contacting schools and nurseries. I talk about:how budgets are awarded in schools and nurserieshow you can consider making your activity cross curricularthe funding formula that is in placeringfenced budgetsthe importance of figuring out how to communicate the value of what you dooffering a free workshop to how how you are differentCome and join me f...
2023-03-2017 minApproaching Schools010 How to Create a High Converting Email or Letter Template to Approach Schools or Nurseries WithIn this week's episode I want to share with you my top tips for creating high converting emails and letters.I will discuss:what content I suggest for high converting letters and emailshow you can compel people to respond to youwhy personalisation is important and how you can do it effectivelywhat happens when your letter or email is generichow long we have to capture the readers attentionthe call to actionGetting replies to your emails or letters from schools and nurseries is often such a frustrating thing but if you follow my tips in...
2023-03-1315 minApproaching Schools009 How to use the STOP system to communicate more effectively with schools or nurseriesIn this week's episode you will learn how to use the STOP system to communicate more effectively with schools or nurseries. We will think about:what actions you can replace to create more successshould you pitch in a sales emailsome of the sure fire ways your emails will get deleted or put in the binhow you can find out what a nursery or school needswhat your offer isThe key is to be persistent without overwhelming the receiver of your message. I can't wait to find out your thoughts about this and what changes...
2023-03-0622 minApproaching Schools008 How to Grow Your Children's Activity Business by Getting More Daytime Work in Schools or NurseriesIn this week's episode I want to share with you another way to grow your business. Have you considered getting more daytime work in schools and nurseries? For some of you there might be a worry that you need a teaching qualification or that you're not sure how to fit your activity with the curriculum or Early Years Foundation Stage statutory framework. Worry not, there are so many opportunities for you.Join me to hear about the different types of daytime work available to you and what each of them mean. Let's consider how your activity fits...
2023-02-2715 minApproaching Schools007 How to get more extra-curricular clubs into schoolsIn this week's episode I want to explore with you extra curricular clubs and how you can get more of them into schools.I discuss:what extra curricular clubs are and how they are broader than just after school clubshow to find more hours in the week that you could offer your clubhow to handle any objections to running clubs in the settingways to create opportunities within the settings that they might not have considered themselveshow you can explore different spaces that can be used within schoolshow to create a compelling offergetting buy in f...
2023-02-2018 minApproaching Schools006 How to follow up with key decision makers in schools and nurseriesIn today's episode I want to talk to you about how to follow up with key decision makers in nurseries and schools. I know it can feel demoralising when you send an email or a letter and get no response but are you stopping there? Is there something more you could be doing?I am going to talk about:are your emails working for you?how you feel about following up and how many times is the right amount of timeswhat is expected from decision makerswhat are the ways that you can follow up?the 3 P's t...
2023-02-1316 minApproaching Schools005 How to communicate with educators effectivelyIn this week's episode I want to talk about how you communicate with educators more effectively. The key to this is to make sure that you're speaking their language. How do you do that?I will share:how you can swap language in your communications to match terminology that you would see in lesson plans or. government educational documentsexamples of language that will be understood by educatorssome of the acronyms that are used to help you do more researchhow you can begin to think about why a headteacher or nursery owner would want you in their...
2023-02-0612 minApproaching Schools004 How to get a school or nursery to buy into your servicesIn this week's episode we are talking about how you can get a school or nursery to buy into your services. One of the big things we're going to think about is how on earth you communicate value:We will think about:how we can remind potential clients of the value in our activitieshow do we align with the curriculum or early year frameworkhow to craft a valuable offer so that you can show what you deliver and the benefits it bringscreating different offers for different budgetspricing and money mindsethow you can add...
2023-01-3014 minApproaching Schools003 Who is the best person to contact in my local schools or nurseriesIn this week's episode I want to help you think about who the best person is to contact in your local school or nursery. Now it's not as easy as it might sound because there are a range of people who might be appropriate to contact.I talk about:who is the right person to speak to and does this vary dependent on the setting?if you're not sure who to contact is there someone that always fits the bill to contact?how do you personalise your email communications?what is the best way to ensure...
2023-01-2315 minApproaching Schools002 When is the best time to approach schools or nurseries?In today's episode I would love to talk to you about when is the best time to approach schools and nurseries. You might be surprised by the answer!I will discuss:when the right time is to approach schools and nurseriesdoes it make a difference if it is local authority school or a private establishmentmy methodology that ensures your approach is relevant, useful and valuablethe problem that you can solvehow you can compel key decision makers to reply to your communicationThe next Approaching Schools Challenge will be in January 2024. In the m...
2023-01-1615 minApproaching Schools001 What NOT to do when approaching schools and nurseries (if you want a response!)Welcome to the very first episode of the Approaching Schools podcast! My name's Cerys Keneally and in this episode I walk you through how my A.C.E background in Activities, Coaching & Education informs the methods I now teach to thousands of children's activity providers who want to get their business into schools and nurseries.You will discover:- The key mistakes I come across with children's activity providers who have tried and failed to get a response- What to do differently to get a response from YOUR communications with schools an...
2023-01-0911 minApproaching SchoolsWelcome to the Approaching Schools PodcastWelcome to the Approaching Schools Podcast with Cerys Keneally. Listen in for a short introduction to what this podcast is all about. I can't wait to share my knowledge, tips and expertise with you. View transcriptJoin the Approaching Schools Community For Children's Activity Providers
2023-01-0400 min
In the ClubEP 9: How to Partner with Schools and NurseriesGet in touch with us directly todayIn this episode, Steven and Rebecca catch up with Cerys Keneally, an expert in helping children's activity providers grow their businesses by partnering with schools and nurseries. Cerys' career experience is what makes her the specialist she is today. As a former primary teacher, dance school owner and business coach, Cerys now helps kids activity clubs gain confidence in their skills and provides step-by-step examples of how to build lasting relationships with schools and nurseries.Find out more about Cerys and her services: https://ceryskeneally.com/
2022-11-1435 min
Upgrade Your Education Business41 How To Start Selling To Schools with Cerys KeneallyThis is a corker of an episode! Cerys shares SO much value - you're going to want to have a pen and paper ready.In this discussion, we focus on key apprehensions or struggles people might have when trying to sell to schools.And although Cerys' advice was spot on, much of it applies to many other areas of business - not just when selling to schools.Here's what I asked: If someone is wondering why no-one is buying their offer, what can they do to audit what might be go...
2022-11-1450 min
The Education Business PodcastApproaching Schools With Cerys KeneallyI am joined by a guest this week! The amazing Cerys Keneally, who has her own online training for those with franchises, joins me to talk about how to approach schools without cold calling them. What you will learn in this episode: What really needs to be in the emails you send to schools Why building relationships with potential clients is more important than going in for a hard sell How you can make emailing successful, even if it hasn’t worked in the past Resources: Managing Sea...
2022-04-1128 min
The Ultimate Dance Business PodcastHow to engage with Schools and nurseries as a Dance Business Owner with Cerys KeneallyWelcome to The Ultimate Dance Business Podcast the show that aims to give you that extra spark of inspiration to turn your passion into profit. In each episode I will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.
In this episode Deborah is joined by Cerys Keneally. Cerys helps children's activity providers to get into schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's lives. Cerys is passionate about helping Dance School owners to combine their se...
2022-04-0844 min
The Club Hub PodcastEpisode 17 - An Interview with Laura from The Little Play VillageMum of 3 (if you include the dog) and a primary school teacher with over a decade of teaching experience. Plans to open The Little Play Village started in early 2020 while on maternity leave, indoors during the lock down. She rapidly turned to role play as a means to engage and entertain her toddler, realising how much she had always loved creating play set ups for him. She began to dream of running her own role play village and spent hours researching how she could make it a reality. With the support of her family and close friends, The Little...
2021-08-3029 minThe Club Hub PodcastEpisode 16 - An Interview with Lucy Abraham from BilinguaSing Birmingham SouthLanguages have always been her passion and, after completing her Spanish Degree she went on to spend two years in Santander where she taught English to all ages. Lucy then came back to the Midlands to study for her PGCE and went on to teach Spanish, French (as well as a little Italian!) in schools for many years.
https://www.bilinguasing.com/find-a-class/birmingham-south/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and...
2021-08-2725 minThe Club Hub PodcastEpisode 15 - An Interview with Hannah from Music SquadMusic Squad does things differently and they’re on a mission to make music making accessible and joyful for every child. From their ground-breaking books, fresh approach and their obsession with music making, they are constantly trying to find more ways to make learning an instrument as fun and joyful as it should be.
https://www.musicsquad.co.uk/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on ch...
2021-08-2332 minThe Club Hub PodcastEpisode 14 - An Interview with Cerys KeneallyCerys Keneally has combined 20 years of varied experiences as a primary school teacher & subject co-ordinator, children's dance company owner and senior business coach in the activity & leisure sector to help 100s of children's activity providers grow their businesses with confidence through her free challenges, group programmes and 1-1 work.
https://ceryskeneally.com/
2021-08-2031 minThe Club Hub PodcastEpisode 13 - An Interview with Jane Gomez and Danielle Dyer, Co-Founders of Try Time Kids RugbyWe’re An Outdoor Kids Rugby Club For 2 - 7 Year Olds!! Our highly creative games ensure that every child is entertained and engaged the entire time - that’s also down to the fact we have the most amazing coaches EVER!! Kids rugby teaches multiple sports skills and also all the wonderful, wholesome principles like teamwork, respect, discipline and a bit of healthy competition!
https://www.trytimekidsrugby.com/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their busi...
2021-08-1635 minThe Club Hub PodcastEpisode 12 - An Interview with Steve Rawlings from Debutots West London, Mid Sussex and Brighton.Steve is a performer and educator with more than 25 years' experience in language and child development. He believes passionately in the combination of storytelling and dramatic play as one of the most effective ways of building little ones’ confidence, expanding their imagination, unleashing their creativity and having a whale of a time while doing so!
https://debutots.co.uk/midsussex/
https://debutots.co.uk/westlondon/
https://debutots.co.uk/brighton/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold ca...
2021-08-0935 minThe Club Hub PodcastEpisode 11 - An Interview with Frances Donkin from Rhythm Time CheshireFrances saw the benefits of Rhythm Time way back in 1994 when she attended the very first Rhythm Time class with her daughter, Hannah. Having sung in a choir and played piano, and experienced the classes as a mum, Frances was invited to teach Rhythm Time and in 2000 set up the first ever Rhythm Time franchise in Cheshire. https://rhythmtime.net/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's...
2021-08-0230 minThe Club Hub PodcastEpisode 10 - An Interview with Sue Laidlaw from Laidlaw EducationSue spent 10 years teaching in both the state and the independent sector, culminating in several significant senior management roles. She founded Laidlaw Education in 1992 and continues to head the team. She is director of education for the Junior Tennis Foundation and FC** Tennis Academy at Dukes Meadows. https://www.laidlaweducation.co.uk/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's lives. You can get in touch with Cerys...
2021-07-2632 minThe Club Hub PodcastEpisode 8 - An Interview with Jayne Lindsay from Calm Little MindsCalm Little Minds offers an emotional wellbeing support service to children, young people and their families in the Buckinghamshire area. The service is friendly, private, confidential and affordable. Having worked for 16 years in the public sector with children she noticed the changes to the system and the ever growing waiting lists. She felt that she needed to do something to help change this and help families who were in need of support. https://calmlittleminds.co.uk/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold...
2021-07-1926 minThe Club Hub PodcastEpisode 9 - An Interview with Leonie Briggs from AmazelabAmazelab is a STEAM (science, technology, engineering, arts, maths) company with the aim of providing engaging opportunities to people via workshops, video link, activity packs, follow along factsheets, and guidance open to all from educational settings to non -school groups and everyone in between. https://www.facebook.com/amazelabLtd/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's lives. You can get in touch with Cerys via her website...
2021-07-1931 minThe Club Hub PodcastEpisode 6 - An Interview with Joy from BilinguaSing Coventry and Kenilworth, Spanish & ItalianHer work background is in HR, which she’s done for the past 18 years, most recently in retail. Moving to working on BilinguaSing means her focus is changing from training adults to now dealing with little people. https://www.bilinguasing.com/find-a-class/baby-toddler-music-classes-coventry-kenilworth/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's lives. You can get in touch with Cerys via her website - https://ceryskeneally.com/
2021-07-1231 minThe Club Hub PodcastEpisode 7 - An Interview with Georgie Rees from Little Hands DesignLittle Hands Design are a charity teaching the next generation of designers, consumers and decision makers. After completing her degree in Fashion and Textile Design at Winchester School of Art Georgie has worked in the Fashion Industry for 5 years. Seeing the effects of the industry first hand made her realise that she wanted to use her skills to bring about change and make fashion more sustainable. https://littlehandsdesign.com/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business...
2021-07-1223 minThe Club Hub PodcastEpisode 2 - An Interview with Radha Shah Parmar from Science WhizFrom leading a number of drug discovery projects, searching for treatments to cancers and neurodegenerative diseases, Radha is now focusing on educating children. Science Whizz is an extracurricular science club based in London for kids at Key Stages 2 and 3 that supports and expands on the science taught in school. https://www.sciencewhiz.co.uk/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's lives. You can get in touch...
2021-07-0927 minThe Club Hub PodcastEpisode 3 - An Interview with Zishaan from My Gym Wallington and My Gym RichmondAfter 13 years as a Commodities Trader, Zishaan decided to pursue his other passion, entertaining children! As a father of two daughters, he has always been surprised at the lack of stimulating activities available, especially compared to the USA where he lived for two years. So in 2017 he decided to open a My Gym Franchise in Wallington and he hasn't looked back since!
https://www.mygym.com/WALLINGTON and https://www.mygym.com/richmonduk/?force=1
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without...
2021-07-0930 minThe Club Hub PodcastEpisode 4 - An Interview with Jackie Stuart from StageAbilityStageAbility was established in 2008 by Jackie who now oversees weekly drama classes across four centres in Berkshire, musical theatre classes, after-school drama clubs, drama teaching in primary schools, youth theatre shows and holiday drama camps for children aged 5-18. https://berkshire.stageability.co.uk/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's lives. You can get in touch with Cerys via her website - https://ceryskeneally.com/
2021-07-0929 minThe Club Hub PodcastEpisode 5 - An Interview with Savanna Madden from Madden Theatre ArtsSavanna founded Madden Theatre Arts in 2019 and took on Kathleen in 2020 where they teach LAMDA on a 1:1 & 1:2 basis entering students for exams. Sessions are taught all over Cambridgeshire, Hertfordshire & Online. Madden Theatre Arts holds a 100% pass rate with Merit & Distinction for all Exams Grades. https://www.maddentheatrearts.co.uk/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's lives. You can get in touch with Cerys...
2021-07-0932 min
The Club Hub PodcastEpisode 1 - An Interview with Diane Greenhough from ZukieStyleZukieStyle offers sewing and textile workshops in Lincoln, Nettleham and Dunholme, Welton, Lincolnshire for both children and adults. They include home education, after school, online courses, school holidays and private tuition. https://www.zukiestyle.co.uk/
This episode is Sponsored by Cerys Keneally who helps children's activity & service providers to approach schools & nurseries without cold calling, so they can grow their business with confidence and have a bigger impact on children's lives. You can get in touch with Cerys via her website - https://ceryskeneally.com/
2021-07-0837 min