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Showing episodes and shows of
Ceyhun Yakup Ozkardes-Cheung
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Content Marketing Mastery
Bring value to people through content
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-10
03 min
Content Marketing Mastery
Content recommendations
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-09
02 min
Content Marketing Mastery
What is your content legacy?
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-08
02 min
Content Marketing Mastery
How to build trust online?
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-07
05 min
Content Marketing Mastery
Think content as an asset
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-06
03 min
Content Marketing Mastery
How to recycle your podcast interviews?
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-05
03 min
Content Marketing Mastery
How to crush it on LinkedIn?
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-04
03 min
Content Marketing Mastery
Why I work with coaches and consultants
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-03
01 min
Content Marketing Mastery
How to create content with a full-time job
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do th...
2021-03-02
02 min
Content Marketing Mastery
Chief Executive Connector Podcast Yakup Özkardes-Cheung
In this episode I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy: He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner If you just do this on a...
2021-03-01
1h 13
Content Marketing Mastery
How to make friends and business partners online?
👉 Be the stage and offer it to other people; 👉 Don’t be a king; be a kingmaker 👉 Focus on service when you produce content and get in touch with people! Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more about Pablo here: https://connectwithpablo.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.co...
2021-02-17
02 min
Content Marketing Mastery
How Covid-19 affected the business world
👉 Everybody is switching into the digital world 👉 Create connections online is more important than ever Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more about Pablo here: https://connectwithpablo.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Che...
2021-02-16
04 min
Content Marketing Mastery
How introverts can produce content
👉 You can use a different format: it doesn’t have to be a video! 👉 You can use a blog, a newsletter and produce content and interview other people Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more about Pablo here: https://connectwithpablo.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need...
2021-02-15
04 min
Content Marketing Mastery
First steps to start your own community
👉 Who is the audience that you serve? 👉 Find your own voice! 👉 Define the core values that you have 👉 What do they care about? Give it to them! 👉 The stage is the crucial thing! 👉 Promote and give them marketing material 👉 Ritual and stages are the basis for communities Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more about Pablo here: https://connectwithpablo.com...
2021-02-14
04 min
Content Marketing Mastery
How to build a community for your business
People ask themselves the following questions: 👉 Is this interesting? 👉 Can I trust this person? 👉 Do I get a solution? 👉 Take inventory and ask yourself what is interesting for your audience? Bring them interesting topics! 👉 Bring the audience into the content in Q&A sessions 👉 Make sure to bring more and more people into the content live stream so that you build a relationship Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Avera...
2021-02-13
07 min
Content Marketing Mastery
How to build authority?
👉 The brains consider you as an expert when you’re on a stage and speak about a topic 👉 Creating a stage for other people and connecting them with each other Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more about Pablo here: https://connectwithpablo.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentor...
2021-02-12
04 min
Content Marketing Mastery
Why community is a business model
👉 Community is the machine of your business 👉 Businesses want an own community in order to create buzz for their products and services Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more about Pablo here: https://connectwithpablo.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content mark...
2021-02-11
03 min
Content Marketing Mastery
The Content Lifestyle
👉 The idea that you can source content from every piece of information and dialogue that you have 👉 Content moments and bits of information and lesson 👉 Add to the world your knowledge 👉 People undervalue what they know and experience 👉 Unlearn the things that you know in order to explain them to people Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more about Pablo here: https://connectwithpablo.com...
2021-02-10
06 min
Content Marketing Mastery
How to build a community and scale your online business! Interview with Pablo Gonzalez
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 The Content Lifestyle 👉 Why community is a business model 👉 How to build authority with a stage? 👉 How to build a community for your business 👉 First steps to start your own community 👉 How introverts can produce content 👉 How Covid-19 affected the business world 👉 How to make friends and busin...
2021-02-09
57 min
Content Marketing Mastery
Your content is your portfolio that never sleeps
👉 Earned Media: you have to earn the respect of earned media: Journalists, Podcasts, Bloggers, Vloggers 👉 It is based on relationships with the gatekeeper 👉 Create your own content because people will check out your name; 👉 Good content introduces you before you even get a call; Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the intervi...
2021-02-03
03 min
Content Marketing Mastery
Why Gary Vee is so successful!
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation. 👉 It is not only about quantity; it is all about quantity AND quality! 👉 Gary is constantly liking sharing, and commenting on comments! That’s the reason why people love him so much 👉 He created a valuable PDF about how to create 64 pieces of content a day; you can find the link in the comment section; Do you need support with...
2021-01-21
04 min
Content Marketing Mastery
The BEST way to generate trust in a digital world
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation. 👉 Create video content that shows you and your interview partner adding value to your community 👉 Many people are forced to stay home and go online! So, they have to decide if they trust you or not based on videos, audios, and articles that you published. 👉 Make sure that you solve the problems of your target audience 👉 Go watch some of Brian...
2021-01-20
04 min
Content Marketing Mastery
Ever struggled to create content? Listen to this!
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation. 👉 Don’t overcomplicate the process. It’s very simple. 👉 Choose a topic. Start recording videos about your topic. Get some feedback. Start again! 👉 You don’t have to know all the details about content creation in order to start producing something valuable! 👉 It is better to start instead of being perfect! Do you need support with content? In February 2...
2021-01-19
03 min
Content Marketing Mastery
The truth about showing yourself vulnerable
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation. 👉 Think about the struggles that you and your target audience share 👉 Include the story of your struggle and how you overcome it into your content 👉 Showing yourself vulnerable is a strength Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just...
2021-01-18
02 min
Content Marketing Mastery
Do you know this way to start with content?
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation. 👉 In my opinion, a podcast is a great way to earn trust in your marketplace! 👉 Interview guests and learn more about their wishes and goals so that you create perfect offers for them! 👉 Record the interview with zoom so that you can use video and audio for your own social media channels; Do you need support with content? In February...
2021-01-17
06 min
Content Marketing Mastery
How to build trust in the digital world? Interview with Yakup Özkardes-Cheung
☝️☝️ Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. ☝️☝️ Really thank you Beck for this great opportunity!! Questions and topics that we spoke about: 👉 Do you know this new way to build trust online? 👉 The truth about showing yourself vulnerable 👉 Ever struggled to create content? Watch this! 👉 The BEST way to generate trust in a digital world 👉 Why Gary Vee is so successful! 👉 A powerful way to generate constant new clients 👉 Why action is more powerful than...
2021-01-16
26 min
Content Marketing Mastery
This is so powerful: How to teach life skills to your kids
👉 “I am “ statements (I am strong, capable, strong …) 👉 Growth mindsets 👉 Focus more on the process instead of the outcome 👉 Reward the work they give effort 👉 We get in life what we put into it 👉 Book recommendation: Mindset by Carol Dweck You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a...
2021-01-14
05 min
Content Marketing Mastery
This is how PR can accelerate your business ...
Your invited in TV shows, podcasts and interviewed in articles which increases your overall brand 🙋 What are the lessons that you learned as a business owner? Please tag two people who would benefit from reading this. 🙇♀️ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/ Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/ You can get in touch with Justin on LinkedIn: https://www.linkedin.com/in/justinbreen1/ Got value, plea...
2020-09-24
04 min
Content Marketing Mastery
What are the ingredients for a good story in your opinion?
Newspack: Why is it a newsworthy story? Identify the real reason: A book launch? Starting a new company? Something new, inspirational, your original story 🙋 What are the lessons that you learned as a business owner? Please tag two people who would benefit from reading this. 🙇♀️ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/ Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/ You can get in touch with Justin on LinkedI...
2020-09-23
03 min
Content Marketing Mastery
Why is it important to think as a business owner about PR?
Investing in your business means investing in contacts who help you accelerate! 🙋 What are the lessons that you learned as a business owner? Please tag two people who would benefit from reading this. 🙇♀️ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/ Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/ You can get in touch with Justin on LinkedIn: https://www.linkedin.com/in/justinbreen1/ Got value, please 👍 🧑...
2020-09-22
04 min
Content Marketing Mastery
This is so cool! How Justin Breen found an epic name for his own business!
Often times your first gut ideas are the best one! Follow your intuition! 🙋 What are the lessons that you learned as a business owner? Please tag two people who would benefit from reading this. 🙇♀️ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/ Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/ You can get in touch with Justin on LinkedIn: https://www.linkedin.com/in/justinbreen1/ Got value, please 👍
2020-09-21
04 min
Content Marketing Mastery
Do you want to be mentioned in the media? Justin Breen is your man!
Justin Breen has two superpowers: he helps business owners and entrepreneurs to be mentioned in traditional media! He worked for more than 20 years as a journalist and started his own PR agency and is THE best when it comes to helping businesses with their PR. His second superpower is networking people on a global level with each other! During our first conversation, he connected me with several other entrepreneurs :) I talked with Justin and we spoke about these questions and topics: 👉 Why is it important to think as a business owner about PR? 👉 Why part...
2020-09-20
23 min
Content Marketing Mastery
How can entrepreneurs create more impact in their life?
👉 Write down your core values 👉 Collaboration is better than competition 👉 Build relationships that matter 👉 Build your ideal client avatar Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists. 🙋 What advice would you give entrepreneurs who are starting with their PR strategy? Please tag two people who would benefit from reading this. 🙇♀️ 🎯 Link to the interview in the comments, search Content Marketing Mastery on...
2020-09-19
08 min
Content Marketing Mastery
🚀🚀 How to position yourself for meaningful impact 🚀🚀
👉 Focus on how you’re showing up 👉 Read Divyas book “Expert to influencer” 👉 Everything begins with your beliefs! 👉 How are you going to impact other people and add value? Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists. 🙋 What advice would you give entrepreneurs who are starting with their PR strategy? Please tag two people who would benefit from reading this. 🙇♀️ 🎯 Link to th...
2020-09-18
05 min
Content Marketing Mastery
This is really important to me: 7 steps to earn the trust of journalists! 👍👍
👉 Give, give, give 👉 Comment articles 👉 Build relationships 👉 Do your research: Is this person promotion or not? 👉 Always combine your topic with relevant topics that are going on 👉 Are they promoting other people’s posts, products, launches and services? 👉 Ask yourself: How can you help the other person? Provide value first! Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists....
2020-09-17
07 min
Content Marketing Mastery
You have to avoid these 4 mistakes ⛔⛔ when you pitch journalists
⛔ Don’t offer money ⛔ Don’t know what topics are relevant for the medium ⛔ Don’t know the Contributor Guidelines ⛔ People reach out to the wrong contributor who doesn’t write about the topic 👉 The key is to build a relationship with journalists and contributors Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists. 🙋 What advice would you give entrepreneurs who are starting with their...
2020-09-16
05 min
Content Marketing Mastery
How journalists will love your story - Interview with Divya Parekh
Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists. ☝️☝️ Questions that I asked Divya ☝️☝️ 👉 What mistakes do you see when people pitch you? 👉 What advice would you give entrepreneurs and business owners when approaching journalists? 👉 How to position yourself for meaningful impact. 👉 What rituals or habits should I include in my day for creating more impact in my life? #publicrelations #publicrel...
2020-09-15
32 min
Content Marketing Mastery
How to double and triple the revenues of my business?
👉 Use a formula 👉 Add more value to the marketplace 🎧🎧 You can listen to the whole podcast here: https://bit.ly/331NGWF You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/ Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/ #businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #revenue #double
2020-09-14
05 min
Content Marketing Mastery
How do I measure the perfect price for my product or service?
👉 Get momentum and offer a beta version with a lower price 👉 Within weeks or months position yourself and add more value and also charge a premium price 🎧🎧 You can listen to the whole podcast here: https://bit.ly/331NGWF You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/ Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/ #businessacceleration #entrepreneurs #businessadvi...
2020-09-13
05 min
Content Marketing Mastery
What are the common mistakes that entrepreneurs make when it comes to the offer and Facebook ads?
👉 No clear call to action 👉 Target audience size too small 🎧🎧 You can listen to the whole podcast here: https://bit.ly/331NGWF You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/ Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/ #businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #Facebookads #misstakes
2020-09-12
08 min
Content Marketing Mastery
If I’m a business owner how can I test my offer if it is really working or not?
👉 Use Facebook Ads for testing your offer 👉 Use the AIDA method to create your ad: A: Attention I: Interest D: Desire A: Action 🎧🎧 You can listen to the whole podcast here: https://bit.ly/331NGWF You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/ Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/ #businessacceleration #entrepreneurs #businessadvi...
2020-09-11
05 min
Content Marketing Mastery
How can I create an irresistible offer?
Use the psychology of selling: Cialdini’s seven principles Reciprocity Commitment and consistency Liking Authority Social proof Scarcity Unity You can listen to the whole podcast here: https://bit.ly/331NGWF You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/ Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/ #businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #offer
2020-09-10
07 min
Content Marketing Mastery
How to be different and unique as an entrepreneur in the marketplace?
Tell your personal story and/ or the story of your brand People don’t buy from websites, they buy from other people You can listen to the whole podcast here: https://bit.ly/331NGWF You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/ Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/ #businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #marketplace
2020-09-09
02 min
Content Marketing Mastery
How to increase your margins as a business owner?
Check bestselling books on Amazon and use the phrases from the reviews 1+1=100 Try to bundle different products and services that you already have You can listen to the whole podcast here: https://bit.ly/331NGWF You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/ Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/ #businessacceleration #entrepreneurs #businessadvice #businesslessons #value #co...
2020-09-08
04 min
Content Marketing Mastery
How to create irresistible products and services - Interview with Justin Lofton
This was a great interview with Justin Lofton, who is founder of Business Accelerator and helps business owners to double their sales. Questions that I asked Justin are: How to increase your margins as a business owner? How to be different and unique as an entrepreneur in the marketplace? How can I create an irresistible offer? If I’m a business owner how can I test my offer if it is really working or not? What are the common mistakes that entrepreneurs make when it comes to the offer and Facebook ads?
2020-09-07
47 min
Content Marketing Mastery
Der wichtige Unterschied zwischen Strategie und Taktik für dein Online Business
Der wichtige Unterschied zwischen Strategie und Taktik für dein Online Business Strategie beantwortet die Frage: Was genau du brauchst, um erfolgreich zu werden Taktik beantwortet die Frage: Wie genau ich erfolgreich werde (also welche konkreten Schritte notwendig sind) Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fü...
2020-09-06
02 min
Content Marketing Mastery
Was ist der Unterschied zwischen bezahlter und kostenloser Werbung?
Was ist der Unterschied zwischen bezahlter und kostenloser Werbung? Bezahlte Werbung: Anzeigen auf Facebook oder anderen Social Media Kanälen Kostenlose Werbung: Organische Werbung auf Social Media, die ich in Gruppen poste Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Meh...
2020-09-05
03 min
Content Marketing Mastery
Verlass deine Komfortzone und du wirst wunderbare Dinge erleben
Verlass deine Komfortzone und du wirst wunderbare Dinge erleben Cold Calls sind nicht mehr notwendig Mein Angebot muss sichtbar sein in der digitalen Welt Es wird immer Hater geben, die dich und/oder dein Produkt kritisieren Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Sc...
2020-09-04
04 min
Content Marketing Mastery
5 Schritte um deinen Wunschkunden zu gewinnen
5 Schritte um deinen Wunschkunden zu gewinnen Finden Ansprechen Einladen Gespräch Lösung anbieten Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter: https://bit.ly/2QnptnK Mehr Informationen zum...
2020-09-03
18 min
Content Marketing Mastery
Was sind Schritte um Kunden zu gewinnen ohne dabei wie ein “Makler” rüberzukommen?
Was sind Schritte um Kunden zu gewinnen ohne dabei wie ein “Makler” rüberzukommen? Der Fokus sollte auch Mehrwert liegen und anderen Menschen zu helfen. Löse dich vom Gedanken etwas verkaufen zu “müssen” Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden...
2020-09-02
03 min
Content Marketing Mastery
Wie entdecke ich was meine Zielgruppe beschäftigt?
Wie entdecke ich was meine Zielgruppe beschäftigt? Facebook und LinkedIn Gruppen Google Recherche: Google Trends Keyword Analyse Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter: https://bit.ly/2QnptnK Mehr Informationen zum...
2020-09-01
02 min
Content Marketing Mastery
4 Fehler von Online Unternehmern
4 Fehler von Online Unternehmern Fokus auf Get-rich-quick Modellen Schwammige Positionierung Fehlender Fokus auf das Endergebnis Zu viel Konsum von Online Kursen Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter: https://bit.ly...
2020-08-31
07 min
Content Marketing Mastery
In 5 Schritten zum Wunschkunden - Interview mit Peter Martini
Peter Martini und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Es hat sehr viel Spaß gemacht mit Peter zu sprechen. Fragen, die ich im gestellt habe: Was sind Fehler von Online Unternehmern? Wie entdecke ich was meine Zielgruppe beschäftigt? Was sind Schritte um Kunden zu gewinnen ohne dabei wie ein “Makler” rüberzukommen? Was sind die konkreten Schritte um meinen Wunschkunden zu gewinnen? Was ist der Unterschied zwischen bezahlter und kostenloser Werbung? Was ist der wichtige Unterschied zwischen Strategi...
2020-08-30
57 min
Content Marketing Mastery
How to create extra revenue with content?
Start a subscription model and start collecting monthly revenue Sell digital products and recycle your digital assets You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08 Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation #podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #t...
2020-08-29
01 min
Content Marketing Mastery
What are some mistakes that companies make related to content marketing?
They don’t create content They don’t have a content goal They don’t follow a business model You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08 Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation #podcast #contentmarketing #content...
2020-08-28
02 min
Content Marketing Mastery
How to get started with content marketing?
Hit the record button and start producing content! Block content creation time every day. One hour a day to create content on a daily basis! You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08 Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/c...
2020-08-27
02 min
Content Marketing Mastery
How can you monetize your content and your knowledge?
Think about business models and how to create digital revenue Create an offer and test it to your audience Use the Freemium model and create something for free that people can consume You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08 Do you want more sales and better copy? I help you to increase your sales. Just follow this...
2020-08-27
01 min
Content Marketing Mastery
What is the number one benefit that companies have when they create content?
Digital Revenue: If you really want to create additional revenue than you have to create content and start thinking about a digital business model! You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08 Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
2020-08-26
01 min
Content Marketing Mastery
How can you monetize your content and your knowledge?
Think in business models: There are different ways to earn money with content. The important thing is to learn business skills and think like an entrepreneur You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08 Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/c...
2020-08-25
01 min
Content Marketing Mastery
Why is it important for tech companies to create content?
Covid-19 showed us that you need a digital business model in order to survive Doesn’t matter in which business you’re in you can create content and sell digital products You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08 Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more...
2020-08-24
02 min
Content Marketing Mastery
Why tech companies should create more content
Adam Araujo interviewed me in his No Decaf Podcast and we talked about Content Marketing and why companies have to create more content than before Covid-19. I answered the following questions in this podcast episode: Why is it important for tech companies to create more content? What is the number one benefit that companies have when they create content? How can you monetize your content and your knowledge? How to get started with content marketing? What are some mistakes that companies make related to content marketing? How to create extra revenue with content? #podcast #contentmarketing #content #onlinemarketing #d...
2020-08-23
23 min
Content Marketing Mastery
How does an Angel Investor choose the right start-up?
Minhaz Arefin is Angel Investor and supports start-ups financially based on different criteria. In our conversation, he told me why he also looks at the marketing activities of start-ups and what is important for him. In our podcast show we talked about the following topics: What is an Angel Investor? How did you become an Angel Investor? How do you choose startups that are worth funded? What are your criteria when you choose a company? If somebody also wants to become an Angel Investor what advice would you give? ...
2020-08-22
22 min
Content Marketing Mastery
Geld als Rohstoff für dein Unternehmen
Was für einen Glaubenssatz besitzt du im Zusammenhang mit Geld? Sieh Geld als den Rohstoff für dein Unternehmen In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Dann schau dir meinen neuen Coaching Kurs an: https://oezkardescheung.clickfunnels.com/content Brauc...
2020-08-22
01 min
Content Marketing Mastery
Je mehr wir digitalisieren, desto mehr brauchen wir die Menschen!
Digitalisierung und Mensch-sein ist kein Widerspruch. Je mehr wir digitalisieren, desto mehr Freiheiten schaffen wir uns als Menschen und haben Zeit für die wirklich wichtigen Dinge im Leben! In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir u...
2020-08-21
02 min
Content Marketing Mastery
Warum du jetzt 17 Touchpoints bedienen musst um deine Kunden zu überzeugen (statt 6-7)
Durch Corona hat sich das Kaufverhalten verändert. User sind zurückhaltender und warten mehr ab. Deshalb müssen wir mehr Content produzieren und positive Erlebnisse schaffen. In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass un...
2020-08-20
03 min
Content Marketing Mastery
Warum Marken viel mit Organismen zu tun haben
Marken sind wie wir Menschen. Sie leben und wachsen, deshalb ist eine Marke auch niemals fertig, sondern entwickelt sich ständig In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfe...
2020-08-19
02 min
Content Marketing Mastery
Warum wir unverschämte Ziele im Leben brauchen
Wie reagieren Menschen auf deine Ziele?: “Hm … interessant” VS “Bist du wahnsinnig?” Ziele zu den Sternen und du erreichst den Mond In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kan...
2020-08-18
03 min
Content Marketing Mastery
Warum Unternehmen, die nicht digitalisieren bald verschwinden werden
Corona zeigt uns eins sehr deutlich: Unternehmen die digital gut aufgestellt werden reagieren besser auf die Krise, die die Digitalisierung vernachlässigt haben Unternehmen, die jetzt immer noch kein digitales Geschäftsmodell besitzen ist es fast schon zu spät! In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hil...
2020-08-17
03 min
Content Marketing Mastery
Warum du Ideen auch über Bord werfen musst!
Welche Glaubenssätze stecken in dir und halten dich vom Erfolg ab? In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
2020-08-16
01 min
Content Marketing Mastery
Was ist Digital Leadership und wie kann ich das umsetzen ?
Wichtigste Ressource: Die eigenen Mitarbeiter Befähige ich meine Mitarbeiter? Du musst über digitale Geschäftsmodelle nachdenken In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https...
2020-08-15
03 min
Content Marketing Mastery
Was ist Genius Alliance?
100% digital agierende Unternehmensberatung Digitales Netzwerk aus Experten In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08 #mastermind #digitalisierung #geni...
2020-08-14
04 min
Content Marketing Mastery
Warum Podcast und auch Videoproduktion manchen so schwer fällt!
Wir fangen alle klein an, aber wichtig ist nur anzufangen! Produziere regelmäßig Inhalte In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?m...
2020-08-13
02 min
Content Marketing Mastery
Was sind erste Schritte für meine Personal Branding Strategie?
Mindset: Setz deinen Fokus auf Premium Produkte Wert für den Markt beginnt bei Selbstwert Content produzieren und Mehrwert liefern In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir h...
2020-08-12
03 min
Content Marketing Mastery
Why is it important for your business to create content?
In this episode, I answer some questions about Content Marketing in the Nodecaf Podcast. If you own your own business you should create more content than ever!
2020-08-11
02 min
Content Marketing Mastery
Was ist Personal Branding und warum brauche ich das?
Möchtest du von deinem zukünftigen Arbeitgeber gefunden werden? Dann brauchst du Personal Branding! Interesse daran die perfekte Facharbeiter in dein Unternehmen zu holen? Dann benötigst du ebenfalls Personal Branding! In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und...
2020-08-11
03 min
Content Marketing Mastery
Norman Müller - Personal Branding, Digital Leadership und Digitalisierung in Zeiten von Corona
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Themen über die wir gesprochen haben: Was ist Personal Branding und warum brauche ich das? Was sind erste Schritte für meine Personal Branding Strategie? Warum Podcast und auch Videoproduktion manchen so schwer fällt! Was ist Genius Alliance? Was ist Digital Leadership und wie kann ich das umsetzen ? Warum...
2020-08-10
1h 06
Content Marketing Mastery
Soll ich Anzeigen in der Lokalzeitung schalten?
Content Distribution, also die Verteilung der Inhalte, ist ein großes Thema. Wenn Sie ein lokales Unternehmen besitzen, dann machen Kooperationen mit Tageszeitungen Sinn. Aber denken Sie immer groß und skalieren Ihre Bemühungen um weiter zu wachsen. Haben Sie eine Frage zu PR oder Content Marketing? Schreiben Sie mir gerne eine E-Mail an: oezkardes.cheung@gmail.com Vielleicht mache ich aus Ihrer Frage ja eine neue Podcast Folge! Interesse an einer Zusammenarbeit? Buchen Sie ein kostenloses Gespräch mit mir: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
2020-08-05
03 min
Content Marketing Mastery
Soll ich PR und Content outsourcen?
Ein große Frage für viele Unternehmen. Meine Antwort darauf: Lernen Sie das Handwerkszeug und outsourcen Sie es erst danach! Eine gute Plattform um Freelancer zu engagieren ist fiverr.com Haben Sie eine Frage zu PR oder Content Marketing? Schreiben Sie mir gerne eine E-Mail an: oezkardes.cheung@gmail.com Vielleicht mache ich aus Ihrer Frage ja eine neue Podcast Folge! Buchen Sie ein kostenloses Gespräch mit mir: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
2020-08-04
03 min
Content Marketing Mastery
Wie komme ich in Kontakt mit Journalisten?
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content Das lernen Sie in diesem Kurs: - Produzieren Sie Content passend zu Ihrer Zielgruppe - Entwicklung eigener Formate und digitaler Geschäftsmodelle - Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie - 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet) Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro BONUS: Inter...
2020-07-28
05 min
Content Marketing Mastery
Wie komme ich in Kontakt mit Podcast Hosts?
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content Das lernen Sie in diesem Kurs: - Produzieren Sie Content passend zu Ihrer Zielgruppe - Entwicklung eigener Formate und digitaler Geschäftsmodelle - Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie - 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet) Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro BONUS...
2020-07-27
04 min
Content Marketing Mastery
Podcast Produktion easy gemacht
Das einzige Tool, dass Sie für Ihren Podcast brauchen: https://zencastr.com/ Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content Das lernen Sie in diesem Kurs: Produzieren Sie Content passend zu Ihrer Zielgruppe Entwicklung eigener Formate und digitaler Geschäftsmodelle Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet) Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt BONUS: Content Marke...
2020-07-26
04 min
Content Marketing Mastery
Wie nutze ich Kundenrezensionen für mein Marketing?
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content Das lernen Sie in diesem Kurs: Produzieren Sie Content passend zu Ihrer Zielgruppe Entwicklung eigener Formate und digitaler Geschäftsmodelle Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet) Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro BONUS: Interviewführung - So gelingen Ihnen Intervi...
2020-07-25
06 min
Content Marketing Mastery
Warum Menschen keinen Content produzieren
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content Das lernen Sie in diesem Kurs: Produzieren Sie Content passend zu Ihrer Zielgruppe Entwicklung eigener Formate und digitaler Geschäftsmodelle Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet) Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro BONUS: Interviewführung - So gelingen Ihnen Interviews...
2020-07-24
05 min
Content Marketing Mastery
So kannst du kostengünstig Content produzieren
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content Das lernen Sie in diesem Kurs: Produzieren Sie Content passend zu Ihrer Zielgruppe Entwicklung eigener Formate und digitaler Geschäftsmodelle Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet) Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro BONUS: Interviewführung - So gelingen Ihnen Interviews au...
2020-07-23
04 min
Content Marketing Mastery
Interesse daran Content zu produzieren und digitale Einnahmen zu generieren? Mein neuer Coaching Kurs ist online!
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content Das lernen Sie in diesem Kurs: Produzieren Sie Content passend zu Ihrer Zielgruppe Entwicklung eigener Formate und digitaler Geschäftsmodelle Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet) Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro BONUS: Interviewführung - So gelingen Ihnen Interviews au...
2020-07-22
09 min
Content Marketing Mastery
How to become more self-confident on camera?
Lesson number 1: Practice and create block times! Block your time on a weekly basis for creating videos! Lesson number 2: Train your voice! Speak up and use your voice as a weapon for your videos and podcast! I learned so much from Roger Love and if you're a speaker or coach you should definitely listen to this session with him: On-Camera Confidence Tips Your Competition Doesn't Want You To Know; Taught By Celebrity Voice Coach Roger Love Here is the link: https://bit.ly/30mU21q
2020-07-20
05 min
Content Marketing Mastery
How to create authentic videos?
There is no easy way to create authentic videos. You have to do it often - at least once a week. Block your time once a week where you produce videos The only thing that matters is the number of minutes that you record in front of a video - increase this number constantly! Do you want: - More sales of digital products? - More booked consulting spots? If yes then book now a private session with me on July 20th from 12 until 1:30 p.m. (Berlin time). You can...
2020-07-16
04 min
Content Marketing Mastery
How to create good interviews?
Interviews are a great way to create content for your website. How to make sure that the interview is going to be great? Make good research: Read everything you can find about your topic or about the person that you’re going to interview. Plan the interview: Write down all the questions that you have and cluster your questions. Simulate the interview and speak with somebody as if he/she is the interview partner. So can you lead the conversation and get the most out of the talk. Do you want: - More sa...
2020-07-15
04 min
Content Marketing Mastery
How to improve the copy of your headline?
The headline is the first thing that people read. Make sure it grabs the attention of your audience. Mention the target audience: 10 steps to help small enterprises in their marketing Offer a solution to a problem: How to find content ideas for your audience and make more sales Do you want: - More sales of digital products? - More booked consulting spots? If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p...
2020-07-14
03 min
Content Marketing Mastery
How to create content in a cost-efficient way?
First of all, produce it yourself and don’t outsource it to an extern agency. You’re the expert so therefor you have to become a content machine and tell people about your product and your service. This is very important! Recycle content. Produce a video, reuse this video for your podcast, and then use it also as a baseline for your blog post. Do you want: - More sales of digital products? - More booked consulting spots? If yes then book now a private session with me and I will impr...
2020-07-13
04 min
Content Marketing Mastery
How to increase the number of consultations?
The short answer is: you have to create content! That is maybe not that satisfying so, therefore, one more piece of advice. How to structure your video and your podcast: Introduce yourself Teach some lessons about your topic In the end, you’re offering your help and saying something like: “ Hope this serves if you need additional help you can book a free call with me where we can speak about your current situation and how to improve your sales.” Do you want: - More sales of digital products? - More b...
2020-07-12
03 min
Content Marketing Mastery
How to reach your target audience?
Basically there are three ways how to reach your target audience with content: Earned media: Reviews that customer write, press releases; Paid media: Online Advertisement; Owned media: Corporate Blog, Social Media Accounts; It is important that you have strategies for all three of them and work on them at the same time. My wish for you is to be everywhere so that you win new lifetime clients with the content that you produce. Do you want: - More sales of digital products? - More booked consulting spots?
2020-07-11
03 min
Content Marketing Mastery
How to come up with content ideas?
First of all, try to solve problems or answer specific questions. How do you find problems and questions about your audience? https://trends.google.com/trends/ Check your keywords and find out what people are searching https://Answerthepublic.com is a great tool to identify specific questions that people are asking https://www.quora.com/ is a great platform to find specific questions and also come in contact with a big community Do you want: - More sales of digital products? - More booked consulting spots? If yes t...
2020-07-10
04 min
Content Marketing Mastery
Was ist Content Distribution?
Content Distribution besteht aus drei Bereichen: Earned, paid und owned media. Die Distribution beschäftigt sich mit der Frage, wie erreichen meine Inhalte die Zielgruppe. Dabei gibt es unterschiedlichste Kanäle, die Unternehmen nutzen können. Earned Media: Kundenrezensionen, Pressearbeit; Paid Media: Werbebanner, Social Media Anzeigen; Owned Media: Unternehmenswebsite, Social Media Kanäle; Brauchen Sie Content der funktioniert und Ihre Verkaufszahlen erhöht? In meinem neuen Coaching Kurs behandeln wir genau dieses Thema. Am Ende dieser vier Wochen werden Sie in der Lage sein immer wieder Content zu produzieren und ein eigen...
2020-07-09
01 min
Content Marketing Mastery
What Should I Say In My Videos or Podcasts?
What should I say in my videos or podcasts? Introduce yourself Use this formula: I help X, to get Y results Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy
2020-07-03
03 min
Content Marketing Mastery
3 Things You Need to Sell Online
3 Things You Need to Sell Online: Order Page Accept payments Digital product Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy
2020-07-02
05 min
Content Marketing Mastery
How can you monetize your knowledge?
How can you monetize what you know? Create digital products Start your own personal brand Start with consulting Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy
2020-07-01
03 min
Content Marketing Mastery
Why people don't create content
Why people don’t create content: Don’t believe in themselves Afraid for criticism Perfectionism Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy
2020-06-30
05 min
Content Marketing Mastery
Why Everybody Should Create Digital Products
Why everybody should create digital products Monetize your knowledge and help other people Internet works 24/7 Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy
2020-06-29
03 min
Content Marketing Mastery
29 Lessons from the World's Best Marketers
In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world. In this two-part series, I will share 29 lessons from these marketers. I also published two articles with the lessons on my LinkedIn Account Part 1: https://www.linkedin.com/pulse/29-lessons-from-worlds-best-marketers-ceyhun-yakup-%C3%B6zkardes-cheung/ Part 2: https://www.linkedin.com/pulse/29-lessons-from-worlds-best-marketers-part-2-%C3%B6zkardes-cheung/
2020-06-25
04 min