Shows
ScaleFactorScaleFactor #7 - Scale Up the BusinessIn this final installment of the 7 Factors of Scale series, Chad and Josh talk about how the first 6 Factors lead up to this final one, Scale Up the Business.One of the critical factors to scaling up your business successfully is to be clear about the resources you're going to invest in your operations. This podcast will help you identify what resources you need, and how to allocate them effectively to achieve your growth goals. In this week's episode, you'll gain new insights and ideas that you can apply to your own business to scale e...2023-02-0223 minScaleFactorScaleFactor #6 - Repeatable Sales MotionThe "6th Factor" in our "7 Factors of Scale" framework might be the biggest hindrance to scaling your company's revenue. Josh and Chad dive into the importance of having a repeatable sales motion in your business to not depend on the business owner as the rainmaker, but to really develop a repeatable playbook by anyone to scale your business. This episode is for you if you feel like your sales and marketing strategy isn't predictable or mapped out. This is a common problem facing most small businesses. Don't worry, Josh and Chad provide you a gameplan to begin to...2023-01-2624 minScaleFactorScaleFactor #5 - Your Business Operating ModelIn this episode, Josh and Chad dive deep into the importance of having the right operating model for your business. As your business grows, it's essential to have a solid foundation in place to support that growth. An effective operating model can help you streamline processes, improve efficiency, and increase profitability. We'll share the operating model we’ve coached thousands of businesses on and give you practical tips on how to evaluate and optimize it for maximum success. This is a must-listen for any small business owner looking to take their business to the next level. Tune in...2023-01-1620 minScaleFactorScaleFactor #4 - The Importance of Telling Your Company's StoryYou are not a product, you're a business. Your business story isn't the products you're selling or the people you're serving, it's what sets you apart from all of your competitors and why your company is changing the world. In this episode, Josh and Chad share the importance of this factor and how companies that have scaled successfully are so good at telling their story to the world and how it changes over time. You've got to be clear on your story first as the business owner before your customers or employees can tell the story to t...2023-01-0925 minScaleFactorScaleFactor #3 - Create the ProductsIn today's fast-paced business world, it's vital for companies to constantly reevaluate their product roadmap to stay competitive and continue growing. One way to do this is by rethinking your product suite - the collection of products or services that your business offers.In this episode, Josh and Chad share the importance of this factor and how companies that have scaled successfully are willing to rethink their product roadmap and share ScaleFactor’s proprietary Scaling Revenue Model to help you think about what products you need and what price point.Overall, being willing to rethink yo...2023-01-0227 minScaleFactorScaleFactor #2 - Align Your BrandIn this episode of ScaleFactor, we delve into the importance of aligning your brand to your customer and the importance of doing this across all domains in your business. A strong brand is crucial for attracting and retaining customers, but it also has the power to improve employee morale and productivity, streamline decision-making, and enhance overall business performance.Whether you're just starting out or have been in business for a while, this episode is packed with actionable tips and advice that you can use to align your brand with your business and take your company to the...2022-12-2726 minScaleFactorScaleFactor #1 - Find Your BuyerIn this episode of the ScaleFactor, we delve into the world of finding your buyer. We understand that as a business owner, it's important to have a clear understanding of who your product or service is meant for, and how to effectively reach and engage with them.We'll share our top tips and strategies for identifying and targeting your ideal customer. We discuss the importance of understanding their pain points, needs, and preferences, and how to use this information to create targeted marketing campaigns and messaging. We also share some common pitfalls to avoid when tr...2022-12-1928 minScaleFactorIntroduction to ScaleFactor's Founders Chad Cannon and Josh HotsenpillerAre you a business owner looking to take your company to the next level? In this introductory episode of our podcast, we share our stories and backgrounds and discuss the future of where this podcast is going to help business owners.We will discuss the challenges and opportunities that come with scaling a business. We will share tips and strategies for overcoming common obstacles and achieving sustainable growth. From managing finances and hiring new employees to expand into new markets, we will cover it all. Tune in to learn how to position your business for success as...2022-12-1332 minScaleFactorTrailer: ScaleFactorGet a sneak peek of where ScaleFactor is headed and why we're passionate about helping small business owners grow and scale. Co-founders Josh and Chad share a brief history of how we met and what's in store for the future of this podcast and ScaleFactor as a whole.2022-11-2107 min