Shows
Cracking OutboundWhy Curiosity, Not Cold Calls, Drives Pipeline Today with Harry MonkhouseHarry Monkhouse runs global outbound at LastPass, where most people still know them as a password manager. But with 35M+ users and a brand-new B2B product, his team is building a pipeline from scratch, without a strong outbound history to lean on.In this episode, Harry breaks down how he’s using trigger-based plays, website signals, and old-school cold calls to drive meetings. We talk about why he left AE life to return to SDR leadership, what he learned from 6sense and Terminus, and why AI agents will change the game way sooner than most pe...
2025-11-2532 minCracking OutboundHow To Create Accountability Without Burning Out Your Sales Team with Jade CampbellFew people have reshaped an outbound culture quite like Jade Campbell.Now leading mid-market sales at Envoy, she’s spent the last six years building the company’s SDR function, shifting the org from inbound-heavy to outbound-driven, and managing one of the highest-output AE teams in SaaS.In this conversation with Todd Busler, Jade breaks down the frameworks she uses to create real accountability from pipeline-sourced goals to a live inbound router based on weekly performance. She explains how she motivates Gen Z reps without lowering the bar, how she changed behavior without over...
2025-11-1141 min
Vibescaling PodcastEpisode 1: Todd Busler, CEO @ Champify | The 0-1 Sales Playbook & GTM Career GuideEpisode Description:Todd Busler is the CEO of Champify, a sales intelligence platform helping teams build pipeline through champion and user tracking.Before Champify, Todd was a founding AE at Heap, scaling the company from $300K to $40M in ARR over six years. He started his career as one of the first 10 sellers at Square after working as a sales engineer at SAP, and spent time in venture capital at Unusual Ventures leading go-to-market operations. He joined us to talk all things 0 to 1 sales, how to choose your next GTM opp, the pros...
2025-10-3056 minCracking OutboundWhat Great Founders Get Wrong About Sales with Liam MulcahyFew people have observed as many go-to-market strategies as Liam Mulcahy.The Operating Partner at Kleiner Perkins has led sales at MongoDB, helped founders at Unusual Ventures find product-market fit, and has a front-row seat to what separates breakout companies from the rest.In this conversation with Todd Busler, he shares how top sellers should evaluate startups before joining, what founders often overlook when building their first sales team, and why making fast decisions beats perfect ones in early-stage growth. He also explains why technical fluency is quickly becoming the edge for modern sellers...
2025-10-2844 minCracking OutboundFinding Green Space in Complex Sales Orgs with Scott Peyser, VP-Ops at CBTSOutbound success doesn’t come from working harder; it comes from focusing smarter.In this conversation with Todd Busler, Scott Peyser discusses how they built systems that keep their operations running smoothly, from pipeline inspection frameworks to compensation levers to disciplined outbound cadences. After leading large teams at Dell, helping UiPath scale through its IPO, and shaping revenue operations at Clari, he’s now VP of Operations at CBTS. Scott shares what he’s learned building and refining outbound motions at every scale, from hypergrowth SaaS to billion-dollar service firms. He explains how clarity, consist...
2025-10-1431 minCracking OutboundWhat It Took to Get 400 New Customers a Month with Terry FalkMany sales leaders come from quota-carrying roles. Terry Falk started as a corporate lawyer.Now VP of Software Sales at 8am, he oversees a team closing 400 new customers every month. He shares with Todd Busler how legal training shaped his approach to sales and why his time managing complex contracts helped him think clearly under pressure. He also breaks down the mistakes that slowed his early sales leadership, how he learned to build a pipeline without relying on inbound, and what running a high-velocity SMB motion looks like today.Listen in for a...
2025-09-2346 minCracking OutboundMaking Your Sales Process the Product with Meredith ChandlerMost outbound messaging gets ignored, Reps miss their quota, and the pipeline suffers. Why is this happening?Meredith Chandler, Head of Sales at Aligned, joins Todd Busler to analyze and discuss what it takes to build outbound that actually performs. With experience at Samsara, Spiff, and pclub.io, she shares how her team uses PLG signals to drive pipeline, why reps should build their own 90-day plans, and how coaching shifts from scripts to scorecards.Join us in this episode as she shares all her tips to help sales reps’ outbound messaging reach their go...
2025-09-1639 min
The Unexpected LeverWhat’s Wrong About So Much Go-to-Market Advice with Todd Busler, ChampifyAre bold LinkedIn takes helping or hurting your sales motion?In this episode of V5, Jarod Greene sits down with Todd Busler, CEO and co-founder of Champify, to question the certainty behind today’s loudest go-to-market opinions.Todd sees a problem with the way leaders chase what’s trending, speaking in absolutes about which industries and approaches are 'dead,' without accounting for the complexity of different categories, motions, and stages of scale. He argues that most teams are too focused on cold outbound and not nearly focused enough on the rich first-party data already sitt...
2025-09-1106 minCracking OutboundThe Outbound Experiment That Made LinkedIn Recorded Future’s Top ChannelOutdated prospecting playbooks are holding back pipeline growth.Bridget Conneely, Director of NA Business Development at Recorded Future, joins Todd Busler to walk through how her team transitioned from a broad commercial focus to a fully named account strategy. With experience hiring 400+ BDRs and building global programs at Riverbed and Mimecast, Bridget shares how she coaches young talent into high performers. She discusses redefining success metrics, leveraging LinkedIn as a primary channel, and partnering with marketing for an ABM-first model. You’ll also learn about the shift from static product training to story-driven role pla...
2025-09-0933 min
The Revenue FormulaConversation: What’s Overhyped and Underrated in Revenue today (w/ Todd Busler, CEO of Champify)AI SDRs, pipeline starvation, and overhyped tools dominate today’s revenue conversations. But how much of it actually works in practice?Toni sits down with Todd Busler, CEO of Champify, to cut through the noise. They dig into the reality of AI in sales, the pressure to chase shiny tools, and why short-term thinking is breaking go-to-market strategy. Todd also shares the underestimated challenges of founding a company and where he sees real opportunities for growth.(00:00) - Introduction
(01:11) - Todd's Journey to Founding Champify
(06:48) - Challenges in Go-to-Market Strategies
(10:44) - The Reality of AI...
2025-09-0356 minCracking OutboundInside the Inbound-to-Outbound Transformation at ChurnZeroChurnZero turned an inbound-heavy team into an outbound machine.Sarah Kiley, Chief Sales Officer at ChurnZero, joins Todd Busler to share how she transformed a historically inbound-heavy sales team into a consistent outbound pipeline engine. With years of experience in government, nonprofit, and EdTech sales, Sarah brings a unique perspective on operational excellence, team culture, and process-driven growth. Sarah shares how she restructured outbound from the ground up, using a process-first approach. She also explains why every rep at ChurnZero now builds their own "sales math" and how personal goals keep their team m...
2025-09-0236 minCracking OutboundHow Seismic builds high-performing teams through pipeline ownershipDiscipline and ownership are the fuel that drives winning sales teams.Toby Carrington, Chief Business Officer at Seismic, joins Todd Busler to share how leading operations, marketing, and SDRs under one roof has shaped his view of modern pipeline generation. With experience scaling global teams and advising early-stage startups, Toby brings a system-level lens to go-to-market execution. He talks about focusing on the structures, feedback loops, and alignment needed to make success repeatable and resilient, regardless of market shifts or company stage.He explains why the best sales orgs prioritize discipline, cadence, and cross-functional alignment...
2025-08-2644 minCracking OutboundWhy Stage Two Opportunities Creation is the Lifeblood of any Sales OrgWhen you’ve been coached by the best, you carry that torch forward.David Boyle, founding partner at RevCentric Partners, shares how a passion for enablement and a history of working alongside sales legends led him to build a consulting firm focused on revenue performance. He reflects on the foundational lessons from PTC and BMC, and why those experiences shaped his approach to pipeline creation and talent development.In this episode, David breaks down the three failure points most CROs face and how to fix them with process, messaging, and consistent live coaching. He...
2025-08-1930 minCracking OutboundEvery Team Needs Rigor Around Their Rebound FunnelBrian Hamor, CEO of BuyerExperience, shares how a missing answer in a board meeting sparked the idea for his company. He recounts his transition from pro basketball to startup operator and how he uncovered a major gap in how teams handle closed-lost opportunities.In this episode, Brian outlines why win-loss insights alone aren't enough and how revenue teams can turn lost deals into a repeatable growth motion. He explains the rebound funnel, what most teams get wrong after deals fall through, and how AI can be used to re-engage buyers with precision.In this episode...
2025-08-1233 minCracking OutboundHow a former IT buyer rebuilt sales from the inside outRick Kickert, co-founder and CEO of revlogic, joins Todd Busler to share how his time managing million-dollar budgets shaped a radically different approach to sales. Now advising some of the fastest-growing SaaS companies, Rick brings a buyer-first lens to pipeline generation, sales enablement, and revenue process design.In the episode, Rick shares why chasing massive pipeline numbers often leads teams in the wrong direction, and what top reps do differently to cut through a noisy market. He reflects on a hard-earned lesson from a lost deal that changed how he thinks about differentiation, not as something you...
2025-08-0550 minCracking OutboundThe Outbound Overhaul That Cut Ramp Time in Half and grew pipeline 142% in 3 months with Kyle AsayKyle Asay, VP of Global Growth Sales at LaunchDarkly, shares how he revamped the company’s outbound motion during his first few quarters. He outlines the territory planning shifts, structural changes, and leadership plays that helped drive a 142% increase in pipeline and cut the time to first sale nearly in half.In this episode, Kyle describes how account segmentation set the foundation, what it took to get long-time reps to buy in, and why simple frameworks have helped his team outperform expectations. He also reflects on managing pressure, avoiding whiplash changes, and what it takes to build tr...
2025-07-2944 minCracking OutboundHow Highspot Scaled and Restructured Outbound - A Decade Long Journey for SDR Leader, Austin HitchcockMore pipeline doesn’t always mean more revenue.Austin Hitchcock, Senior Director of Account Development at Highspot, joins Todd Busler to reveal how he transformed a global ADR organization from product-market fit to a revenue-driving outbound engine. Austin shares the hard truth: more pipeline doesn’t always mean better pipeline. He discusses why conversion rates dropped as the team scaled, the impact of adjusting comp plans to reward qualified opportunities over meetings, and how aligning AE-SDR teams boosted performance on both sides.In this episode, you’ll learn:Why SDR comp pl...
2025-07-2242 minCracking OutboundMastering Outbound Strategy: Tactical tips from founding AE turned CRO in 2.5 yearsIsaiah Crossman, former CRO at Tropic, shares his unique journey from account executive to sales leader, discussing how he led his team through explosive growth. He reflects on the importance of finding the right product-market fit and how his approach to outbound sales evolved from his time at Wunderkind to Tropic.In this episode, Isaiah explains the key role outbound played in his success, the importance of refining sales messaging, and how consistent training and feedback shaped his team’s results. He also dives into the realities of balancing high-volume prospecting with personalized outreach.In th...
2025-07-1545 min
GTM News DeskOutbound Isn’t Dead, But It’s 10x Harder with Todd BuslerWhat’s behind the rise of acronyms like CBM?Is “Vibe Growth Marketing Manager” even a real job?What does it take to build a pipeline through genuine relationships instead of volume?Those are the three big topics we’re covering in this episode of GTM News Desk. Todd Busler, CEO and co-founder of Champify, joins us to share why contact-level data is changing how marketers operate, what it really means for outbound to be ten times harder, and why the best GTM teams emphasize specificity, relationships, and long-term trust.Jump int...
2025-07-1537 minCracking Outbound“Empathetic, but firm” – Sales Leadership principles from one of the best CROs in techRyan Heinig, Chief Revenue Officer at 2X, shares his journey from leading top B2B SaaS companies like Qlik and AppDynamics to shaping outbound strategies at a growing tech-enabled services firm. He reveals how he successfully scaled outbound efforts by focusing on repeatable systems, strong leadership, and a balance of empathy and accountability.In this episode, Ryan discusses how shifting from SaaS to services changed his approach to sales, why sales reps must master discovery and qualification, and how to create a culture of high expectations while fostering autonomy.In this episode, you’ll le...
2025-07-0843 minCracking OutboundReimagining Sales Leadership via a Non-Traditional background to multi billion dollar IPO with Em DaigleUnderstanding your buyer changes everything.In this episode, Todd Busler sits down with Em Daigle, Founder & Chief Automation Officer at OTTO-MATES, to talk about what it really takes to sell to accounting and finance professionals.Em shares how her background in public accounting shaped her approach to go-to-market strategy, and why trusted relationships are the key to closing deals in this space. She unpacks what most sales teams get wrong about this audience, how to build long-term credibility, and the value of staying close to your customer.You’ll also hear ho...
2025-07-0140 minCracking OutboundThe State of Outbound in 2025: Nurture is KingOutbound sales strategies are evolving faster than ever with AI. The best teams are starting to look inward at their existing data.In this episode, Todd Busler, Co-Founder and CEO of Champify, explores the shifts in outbound sales, particularly the move from traditional email tactics to more personalized approaches. He discusses how cold calling is making a comeback, but with smarter, data-driven strategies behind it. Todd also shares insights on the role of centralizing outbound efforts and why volume-driven plays just aren’t cutting it anymore.It’s a thought-provoking discussion on what’...
2025-06-2418 minCracking OutboundRob Anderson on Fixing the Grenade Toss: Systems That Push SDRs Beyond Just Booking MeetingsBuilding a successful sales team goes beyond just numbers.Rob Anderson has built outbound programs at some of the most respected names in SaaS, from scaling Docebo’s SDR engine pre-IPO to shaping enterprise pipeline strategy at Gong. In this episode, he breaks down the systems-level thinking behind it all.At the center of Rob’s approach is his Three E Model: Effort, Efficiency, and Effectiveness. It’s a framework every sales leader can use to pull the right levers, whether you're trying to get more from your reps, improve conversion across the funnel, or adopt...
2025-06-1741 minCracking OutboundHow John Ley Built Brex' Sales Enablement Playbook and Advice for Other Enablement LeadersHow to lead enablement by fixing what’s actually slowing your team down.In this episode, Todd Busler talks with John Ley, Sr. Director of GTM Strategy & Operations at Brex, about what it really means to make enablement a strategic lever from day one.John shares how his time at Square and Brex shaped his thinking, why you need more than playbooks and role plays, and what happens when you build tight feedback loops with sales reps. He gets into how real throughput wins often come from collaborating with teams like finance and ri...
2025-06-0923 minCracking OutboundLow Ego and High Adaptability – The Secret to Staying in Seat from $0 to $100MBecca Lindquist, Vice President for the Americas at dbt Labs, tells Todd Busler how she helped grow the company from under $1M to over $100M in ARR, and what it takes to scale outbound without gimmicks.In the episode, Becca digs into what separates good sales leaders from great ones: evolving your seat as the company grows, investing early in enablement, and building outbound muscle across the org, not just in the SDR team.In this episode, you’ll learn:Why top reps generate their own pipelineWhat to look for in your first 50 sales hi...
2025-05-2726 minCracking OutboundScale Outbound Sales with One Clear Metric, Andrew BergerHow to rethink outbound by focusing on quality, efficiency, and what actually moves the needle.In this episode, Todd Busler sits down with Andrew Berger, VP of Revenue at Capchase, to talk through how outbound has changed since the early days of cold calling with a phone book.Andrew reflects on lessons from building Square’s outbound engine, how internal tools and third-party data powered real personalization, and why setting ROI thresholds shaped every decision. He shares the difference between selling to buyers new to financing and those already in the market, and how that di...
2025-05-1336 minCracking OutboundThe 6 Ingredients to Cracking OutboundCreating a winning outbound sales culture starts with the right ingredients.In this episode, Todd Busler, Co-Founder and CEO of Champify, breaks down the six key ingredients for creating a successful outbound sales motion. He talks about the importance of commitment, setting clear expectations, and maintaining a rigorous process.Todd also highlights how focusing on talent, performance management, and continuous testing can accelerate growth.It’s a practical look at the essential elements that drive a thriving outbound sales culture.In this episode, you’ll learn:The six ingredients for esta...
2025-04-2919 minCracking OutboundWhy AEs Should Own Their Pipeline With Multiple Time with CRO Zack SikoraWhat actually makes an outbound sales engine run at the enterprise level?In this episode, Todd Busler sits down with Zack Sikora, GVP of Sales at Benchling, to talk through what consistent pipeline generation actually looks like at the enterprise level.Zack shares how his time at AppDynamics shaped his thinking around qualification, why AEs must own outbound, and how activity signals can tell you everything you need to know about performance. He also opens up about building a culture where creativity is celebrated, enablement is a priority, and leaders know when to step aside...
2025-04-2236 minCracking OutboundThe Caveman Strategy for Modern SalesHow to build a SaaS company from scratch with a sales-focused mentality from day 1.In this episode, Todd Bustler talks with Alex Olley, Co-Founder and CRO of Reachdesk, about what it really means to build a go-to-market motion from scratch.Alex gets into the bold outbound bets that paid off, why attribution debates are a distraction, and how one smart RevOps hire changed the game. He also breaks down how tightening their ICP—and giving frontline teams a seat at the strategy table—helped Reachdesk hit its stride.It’s a behind...
2025-04-1538 minCracking OutboundHow to Build the Scaffolding for a Winning Sales Team with Mark NiemiecBuilding a sales system that drives repeatable growth takes structure.In this episode, Todd Busler talks with Mark Niemiec, CRO at Salesloft, about the power of sales scaffolding. Mark shares how zeroing in on Salesloft’s mission—helping sellers win—sharpened their focus and fueled real results. He dives into how blending big-company infrastructure with small-company hustle created a high-performance culture. You’ll also hear him unpack how a bold new narrative and better tools empowered reps to land bigger, more strategic deals.It’s a behind-the-scenes look at the strategies driving Salesloft’s sales team...
2025-04-1538 minCracking OutboundOutbound Isn’t Dead, So Let’s Crack It OpenHow do the best companies build outbound machines that actually work?If you think outbound is dead, you’re either lying or you’re bad at it.I’m Todd Busler, former VP of Sales turned co-founder of Champify, and I’ve spent my career building repeatable systems that drive real pipeline.On this show, I’m talking to sales leaders who have cracked the outbound code and created an outbound culture within their companies.If you’re tired of guessing and ready to build an outbound motion that actually delivers, hit subscrib...
2025-03-1901 min
The Thoughts on Selling™ PodcastMastering the art of sales leadership and outbound efficiency with Todd BuslerIn this episode ofThoughts on Selling, host Lee Levitt is joined by Todd Busler, founder of Champify. Todd shares his journey from sales engineering to leading revenue organizations and launching a company designed to revolutionize outbound sales efficiency.Lee and Todd dive into the evolving nature of sales, the importance of coaching over managing, and why the best salespeople are often ex-athletes, musicians, or gamers. They also explore how reps can leverage relationships and first-party data to improve efficiency in an increasingly difficult outbound sales environment.Key TakeawaysThe Art of Selling Hasn’t...
2025-02-1136 min
The Dave Gerhardt Show (from Exit Five)#190: Strategy | Doing Marketing in a Sales-Led Organization with Taylor Udell, Head of Growth at ChampifyIn this episode, Dave is joined by Taylor Udell, Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies she’s used to drive growth in sales-led organizations.Dave and Taylor cover:How Champify drives awareness through events, LinkedIn organic, and thought leader adsWhy they stopped doing direct response ads and are seeing better results with high-value content assetsWhy cold calling is an effective channel in Champify's sales-led approachWhy they chose to...
2024-11-0440 min
Behind Good Content#6 - Todd BuslerTodd is the Co-founder and CEO of Champify, which helps GTM teams leverage their existing relationships into new business. He's also built a sizable and precisely targeted LinkedIn following (25k) that is one of his primary tools for driving new business.
On this episode, he talks to us about how a small follower count can be more powerful than a large one, his "give give give" content strategy, how outbound is changed but not dead, and more.
2024-09-1242 min
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.Scale & Digital at Early Stage Startups w/ Mary Caballero | Episode 068Mary Caballero, hire number 1 at Champify, shares her journey in scaling customer success at an early-stage startup. The conversation delves into the challenges and strategies of driving digital-first customer engagement, the importance of responding to customer feedback, and how to effectively manage key customer relationships in a rapidly growing company.Chapters:00:00:00 - Intro00:02:36 - Mary Caballero’s background and journey00:04:58 - Balancing technical and customer roles00:06:22 - Defining digital customer success00:08:08 - Tools for scaling customer communication00:10:41 - Key contacts and stakeholder departures00:13:47 - Challenges of traditional training methods00:15:02...
2024-09-0338 min
The Rising LeaderThe Journey from a Sales Rep to CEO with Todd BuslerTodd Busler, co-founder and CEO of Champify, shares his journey from a sales rep to a startup leader, discussing the lessons learned and challenges faced along the way. Todd is giving you a look into the realities of building and leading successful sales teams, the importance of rigorous training and accountability, and why genuine curiosity and business acumen are key to sales success. Tune in to hear about the role of personal growth and the need to align one's career path with individual aspirations and values!Chapters:00:00:00 - The Non-Negotiables of Self-Care00:00:51 - Welcome to The...
2024-07-2845 min
The Win Rate Podcast with Andy PaulWin Rate Weekends: Is It Time to Get Rid of Quotas?In this episode, Andy showcases an incredible discussion with sales leaders Mark Hunter, sales speaker, trainer and consultant, Todd Busler, CEO at Champify, and Tom Williams, Head of Revenue Strategies at Clari. The panel discusses whether sales quotas are still relevant or useful, and explore other ways to measure and reward overall productivity. They explore the psychological impact of quotas, the importance of having measurable targets, and other productivity-based assessments. They get into some insights from Charles Goodhart’s law, how focusing solely on targets can limit true potential, and also touch on ways to accurately calculate sales productivity an...
2024-07-1409 min
The Win Rate Podcast with Andy PaulWin Rate Weekends: There's a SaaSacre Going OnIn this episode, Andy showcases this important conversation with his all-star panel featuring Mark Hunter, sales speaker, trainer and consultant, Todd Busler, CEO at Champify, and Tom Williams, Head of Revenue Strategies at Clari. They discuss the current challenges in the B2B SaaS market, focusing on the impact of economic downturns, pipeline management, and conversion optimization. Th group emphasizes the importance of leadership in steering strategy, understanding target markets, and addressing product fit to improve sales outcomes.Listen to the full episode on Apple and SpotifyHost Andy Paul is the expert on modern...
2024-07-1306 min
The Win Rate Podcast with Andy PaulTop of Funnel and Quota Problems - Where is Leadership?In this episode of the Win Rate Podcast, Andy is joined by a panel of seasoned sales experts, including Mark Hunter, sales speaker, trainer and consultant, Todd Busler, CEO at Champify, and Tom Williams, Head of Revenue Strategies at Clari. They discuss the most recent trends in sales productivity, realistic quota setting, and the evolving dynamics in SaaS sales. The panel delves into key topics such as the importance of measuring true productivity, top of funnel delusions, the dangers of unrealistic quotas, and the benefits of focusing on win rates for long-term sales success. They also get into on...
2024-07-1053 min
The Executive Brand PodcastHow to Get your CEO Posting on Linkedin with Champify's Head of GrowthTaylor Udell is the Head of Growth at Champify, former Twilio. Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue.In this episode we talk about: - How to Get your CEO Posting on LinkedIn- How to Stay Top of Mind with ICPs- How to Run LinkedIn Thought Leader Ads- and many more topics
2024-05-2447 min
Growth Science for B2B SaaS Companies from Mosaic Growth Solutions5/16/24: 𝗗𝗼𝘂𝗯𝗹𝗲 𝗬𝗼𝘂𝗿 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀, 𝗦𝗘𝗢 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝗻 2024, AI Growth?Taylor Udell, Head of Growth at Champify shows how they doubled their homepage conversion rateshttps://lnkd.in/eMMy3TSvEmilia Korczynska, Head of Marketing at Userpilot, does a great job summarizing what she learned from Kevin Indig about SEO in 2024https://lnkd.in/eqvN93njDharmesh Shah from HubSpot looks into the future and sees AI enabling millions of small businesseshttps://lnkd.in/eMXV2sDj
2024-05-1614 min
The Sour GTM SaaS Takes PodcastTodd BuslerFeaturing Todd Busler, CEO & Co-Founder of Champify.
Todd's Sour Takes:
1. People are overly obsessed with automation. (01:37)
2. Consolidation isn't a threat if you have true product-market fit. (05:41)
3. Sales leaders that scream "more activity" without strategy or data. (09:01)
4. Product and engineering-focused founders who don't appreciate/respect GTM teams. (17:47)
5. Competitors bashing each other. (27:26)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Pla...
2024-05-0934 min
The Executive Brand PodcastTodd Busler: How Champify’s CEO Nails LinkedIn Founder ContentTodd Busler is the CEO at Champify. In this episode, we talk about:- How Todd is Crushing LinkedIn Founder Content- The Future of SDRs- and many more topicsTodd's Linkedin: https://www.linkedin.com/in/todd-busler/Champify: https://www.champify.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/
2024-04-2350 min
Sales Therapy by FlowlaChampioning Sales Enablement with Todd Busler from ChampifyJoin Alper Yurder and Todd Busler in this episode of Sales Therapy, as they share insights on understanding customer challenges, building effective teams, and the future of sales enablement, including digital sales rooms,
Key Takeaways
-Growing up in a small community can provide valuable experiences and skills that translate well into sales and leadership roles.
-Deep product knowledge is important, but understanding the persona, competitive landscape, and customer problems is even more crucial in sales. Focus on understanding the customer’s problem and challenges, rather than just promoting the product.
-Digital sales rooms benefit both sales reps an...
2024-02-2934 min
Cieden PodcastThe unfaded product strategy for sales tools | Todd BuslerThe sales tech platform category is blowing up. Apollo raised $100 million and hit unicorn status in 2023. Lots of other sales intelligence tools release more and more go-to-market workflows.
How to compete with that? How to think ahead and build the right product strategy? How to nail a product launch, go-to-market plan, and messaging?
When it comes to mastering these challenges, there's no one better suited than Todd Busler.
Todd has truly lived through the problems of selling B2B software tools. He was the first sales hire at Heap when the company only s...
2024-01-3047 min
The Early TeamEpisode 043 - Taylor Udell, Early Heap & ChampifyTaylor is Head of Growth at Champify, which monitors job changes to help go-to-market teams turn existing relationships into new business opportunities that actually close. She began her career as a classroom teacher through Teach for America, before transitioning into tech as an early employee at Heap.In this conversation, we talk about:The overlaps between teaching and working as an early stage startup employeeHow working at Twilio helped her sharpen her product marketing craft, within a large organization And why staying hyper-focus on a particular persona is even more critical during the current ma...
2023-12-171h 06
Across the FunnelEp#98: Insider Tips for Building a Successful B2B SaaS Company from Todd Busler (Co-Founder & CEO, Champify.io)In this episode of the Hyperengage podcast, Adil Saleh interviews Todd Busler, the CEO and co-founder of Champify.io. Champify.io is a data analytics platform designed to assist B2B growth teams in improving their post-sale operations and go-to-market motions. Busler shares his journey into the B2B SaaS industry and his experiences at companies like Square and Heap. He explains how Champify addresses the challenges of outbound sales by leveraging a company's existing advocates to generate leads. Busler offers advice to early-stage companies on finding the right sales strategies and emphasizes the importance of customer success and...
2023-12-0726 min
Grow & TellFrom AE to CEO: Todd Busler's sales journey from Heap to ChampifyTodd Busler shares how his path from first go-to-market hire to VP of Sales at Heap led him to found his own tech company, Champify.Being an early sales hire is a great test run for being a founder.As the first sales hire at Heap, Todd helped the company grow from $300k to $40 million ARR and 10x their average contract value.Six years later, he co-founded Champify, helping GTM teams sell more effectively with one innovative tool.In today’s episode, Alex and Todd di...
2023-11-2749 min
The Sales Syndicate Podcast50: Making the transition into sales management, with Todd Busler @ ChampifyWelcome to our 50th episode of The Sales Syndicate Podcast.
Thinking about stepping into sales management? Join us as we chat with Todd Busler, Co-Founder and CEO at Champify, to guide you through the exciting yet challenging transition into sales management. In this episode, we'll cover:
Assessing the Fit: Is sales management right for you? Learn how to evaluate if this move aligns with your career goals.
Finding Your Rhythm: Discover the importance of an effective operating cadence and rhythm in your new role.
Effective Communication: Unlock the secrets of impactful...
2023-10-0939 min
Sales PlayersRe-Thinking Pipeline Generation with Todd Busler of ChampifyTodd Busler is the Co-Founder & CEO of Champify. He shares his career journey to sales and sales leadership and how he came up with the idea for Champify.
SPONSORS:
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EPISODE LINKS:
• Connect with Todd on LinkedIn: https://www.li...
2023-08-2424 min
Surf and SalesS4E30 - These Are Not the Sales KPIs You're Looking For with Todd BuslerTodd Busler of Champify joins us on the Surf and Sales podcast and discusses the following: The Challenge of Traditional Sales Models The Right KPIs for Sales in 2023 Getting and Monetizing Beta Customers Big props to Hubspot for making us a part of the Hubspot Podcasting Network! They even offer free tools to help your sales and marketing team. Click Here Connect with us on LinkedIn Richard Harris Scott Leese Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!
2023-07-2448 min
Why Did It Fail?The Secrets behind Successful GTM Strategies with Todd Busler, Co-Founder at ChampifyWhat does it mean to go-to-market in this new era of outbound? Where should management be spending their time? How can efficiency and productivity be at the centre of everything sales teams do, when they do go to market? Frida Ottosson, VP of US Sales at Cognism, sat down with Todd Busler, Co-Founder at Champify, to discuss this, plus more.
2023-05-2429 min
Elite Selling Podcast - Mastering Tech SalesKey to winning in the enterprise is executing (Todd Busler - CoFounder @ Champify)-Creativity in your deals
-Building Champions
-The importance of capturing your buyer's attention span
-What Makes an Elite Seller
-How to think outside the box
2023-05-1634 min
SaaS(ramp) Podcast59: Nail It Before You Scale It with Todd Busler of ChampifyKey topics in today’s conversation include:Building the initial team (2:10)Combating the challenge of adoption for scaling companies (7:04)The early-stage founder journey (9:44)Learning from multiple sources (15:25)Champify’s context for hypergrowth (16:10)Todd’s journey to the CEO position (22:37)Leadership and learning (23:18)Early-stage challenges (24:46)What does SaaS(ramp) mean to Todd? (26:43)The SaaS(ramp) Podcast explores how tech leaders scale from product adoption to enterprise success. Learn more at www.saasrampmedia.com.
2023-03-2829 min
The Founder's Formula PodcastThe Founder's Formula Podcast: Season 1 HighlightsIn this episode of The Founder's Formula Podcast, we recap the best moments from our 12 incredible guests during season 1.Be on the lookout as Season 2 will release on 1/3/2023HIGHLIGHTSDalton Van Hatcher, Co-Founder & CEO @ Hatchet VenturesFran Bryzski, Founder & CEO @ HarkKendrick Trotter, Founder & CEO @ Us In TechnologyMichelle Bacharach, Founder & CEO @ FindMineKris Rudeegraap, Co-Founder & CEO @ SendosoStephen Ruff & Todd Busler, Co-Founders @ ChampifyJonathan Conelias, Co-Founder & CEO @ EleventMia Davis, Founder & CEO @ NicheNate Nasralla, Founder...
2022-12-1302 min
Creating Distance325: A High-Growth Sales Career w/ Todd Busler, Co-founder ChampifyIn this episode, I talk to Todd Busler about his high-growth sales career.
He started as a Sales Engineer at SAP, was one of the first reps at Square and then bet on himself as the first GTM hire at Heap. He stayed for 6 years, eventually becoming their VP Sales.
He recently cofounder Champify to help create a new pipeline channel for salespeople.
This episode of the Millennial Sales Podcasst is sponsored by Dooly.
As you probably know, my mission is to help sellers become the best versions of themselves at work and in their lives.
Well that’s exactly wha...
2022-11-2845 min
Millennial Sales325: A High-Growth Sales Career w/ Todd Busler, Co-founder ChampifyIn this episode, I talk to Todd Busler about his high-growth sales career.
He started as a Sales Engineer at SAP, was one of the first reps at Square and then bet on himself as the first GTM hire at Heap. He stayed for 6 years, eventually becoming their VP Sales.
He recently cofounder Champify to help create a new pipeline channel for salespeople.
This episode of the Millennial Sales Podcasst is sponsored by Dooly.
As you probably know, my mission is to help sellers become the best versions of themselves at work and in their lives.
Well that’s exactly wha...
2022-11-2845 min
The Founder's Formula PodcastEpisode 6: Disrupting How Companies Sell with Stephen Ruff & Todd Busler (Co-founders at Champify)Stephen Ruff was a top rep at Samsara and then Heap, where he leveraged data to work smarter and 4x his number. One of his top strategies then became productized as Champify. Todd Busler was an early sales rep at Square, built the sales team from scratch to 50 reps at Heap.io, and most recently advised early state B2B revenue teams in the Unusual Ventures portfolio. Interested in more insights, industry best practices, and actionable content → connect with The Founders Formula Podcast!Hatchet Ventures website: https://www.hatchetventures.com
2022-10-1830 min
30 Minutes to President's Club | No-Nonsense Sales#123 - Prospecting into your customer's new company (Todd Busler, Co-founder & CEO @ Champify)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0FOUR ACTIONABLE TAKEAWAYS
Stay top of mind with your closed/lost opps with introductions, referrals, and nuggets (don't be another email marketer).
Re-engage former customers at new companies by proposing how your product fits them in their new role/company.
Leverage team selling to stay multithreaded in an account instead of restarting a sales cycle when you lose a champion.
Get a new champion by finding the next biggest fan and ramping them with condensed steps that you've...
2022-08-0330 min
Sales RX PodcastEpisode 25 - Leveraging Champions w/ Stephen RuffStephen spent the past 5 years in tech Sales. He started as a BDR at Samsara then BDR manager, spent 3 years as an AE at Heap, and recently launched a new startup called Champify. Stephen’s secret sauce to source 60+ deals in one year was using data to be smarter about getting into high-probability conversations. Champify productizes one of these channels (alumni customers) which enables revenue teams to leverage their thousands of former customers that now work at prospect accounts.
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Interested in more insights, industry best practices, and actionable content →
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2022-08-0329 min