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Chantelle Bruinsma
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Your Studio Podcast | Strategies for Studio Owners
If I Started My Studio Again, Here's What I'd Do Differently
What would you change if you could start your studio all over again, knowing everything you know now?In this episode, Chantelle and Michelle break down the three most powerful decisions they’d make if they were building their studios from scratch today. After years of hands-on experience, missteps, and big growth moments, they share the strategic shifts that lead to a simpler, stronger, and more scalable studio.Why retention (not enrolments) is the real growth leverHow to simplify your business model without sacrificing qualityWhat it really takes to build a team-driven studio that la...
2025-07-30
37 min
Your Studio Podcast | Strategies for Studio Owners
Fix My Studio: Chloe Part 1 | From Burnout to Big Dreams, Chloe's Studio Evolution Begins
Could your studio thrive without sacrificing your health, your energy, or your purpose?In this debut episode of Fix My Studio, a new series following real studio owners through two years of transformation inside Studio Evolution, you’ll meet Chloe Sutton, founder of The Self Care Sisterhood.Chloe turned burnout and chronic illness into a purpose-led, inclusive studio. In this raw and hopeful episode, she shares her starting point before diving into two years of deep change with support.You’ll discover:How Chloe built a burnout-proof business grounded in empa...
2025-07-16
46 min
Your Studio Podcast | Strategies for Studio Owners
The Myth of Work-Life Balance (#MumLife Edition)
Is the pursuit of “balance” actually burning you out?In this raw and refreshingly honest episode, Chantelle and Michelle open up about the invisible load of motherhood, running a business, and the myth of having it all together. From hospital visits to snack box stress, they’re lifting the curtain on what life really looks like behind the scenes - and why redefining success might just save your sanity.In this episode, you’ll learn:Why chasing perfect balance is doing more harm than good - and what to do insteadH...
2025-06-18
30 min
Your Studio Podcast | Strategies for Studio Owners
Stop Firefighting, Start Leading: The Secret To Getting Your Time Back
Feeling like you’re always putting out fires in your studio?This episode will show you how to finally get your time - and your peace of mind - back.Join Chantelle and Michelle as they unpack the real reason delegation often fails and how to avoid the burnout loop so many studio owners fall into.You’ll learn:The mindset shift that stops “I’ll just do it myself”The 10-80-10 delegation method (and why it works)How to train your team without micromanagingWhether you’ve got a full t...
2025-06-04
27 min
Your Studio Podcast | Strategies for Studio Owners
5 Hidden Costs of Free Trials (and What to Do Instead)
Are free trials costing your studio more than they’re helping?In this episode, Chantelle and Michelle reveal the 5 biggest downsides to free trials—and what to do instead if you want better retention, smoother operations, and more confident enrolments.You’ll learn:Why free trials double your workload without guaranteeing enrolmentsHow they secretly impact your retention rates and teacher focusWhat to do instead that boosts your bottom line and studio positioning🎁 Download your FREE Magic Onboarding Email Series: https://we.studioevolution.com/the-magic-onboarding-email-series-optin💡 Join us in...
2025-05-21
34 min
Your Studio Podcast | Strategies for Studio Owners
The Dream of More Locations: What Every Studio Owner Should Know First
Dreaming of opening a second studio (or more)? You’re not alone ... and you’re not crazy.In this episode of Your Studio Podcast, Chantelle and Michelle pull back the curtain on what it really takes to expand your studio from one location to many - without everything falling apart in the process.You’ll hear Chantelle’s own journey from struggling solo to scaling to six locations with flow and ease (and an ambitious plan for 24!). Plus, the surprising truth about why the leap from one to two locations is the hardest of all, and how...
2025-05-07
29 min
Your Studio Podcast | Strategies for Studio Owners
Necessary Endings: Let Go To Grow
Inspired by the game-changing book Necessary Endings by Dr. Henry Cloud, this episode is your gentle permission slip (with a healthy side of giggles) to lovingly let go of what’s holding you back, so you can finally grow into what’s possible.Through personal stories - including one particularly iconic performance by Michelle as a Munchkin (yep, we’re still talking about it... and it’s best to watch this episode on YouTube or the blog to really see why) - Chantelle and Michelle explore the uncomfortable, courageous, and deeply freeing work of pruning.Whether...
2025-04-23
38 min
Your Studio Podcast | Strategies for Studio Owners
Solving Your Studio: Unlocking The Power of Word Of Mouth Marketing
Is your studio’s best marketing strategy quietly waiting to be unleashed?In this episode, Chantelle and Michelle dive into one of the most powerful (and often overlooked) forms of marketing: word of mouth. But not the old-school, cross-your-fingers-and-hope kind. This is intentional, joyful, community-led buzz that grows your studio with ease.You’ll explore how unforgettable onboarding experiences turn new families into raving fans, why belonging is the secret ingredient to referrals, and how a little idea called The Golden Tag could become your next studio superpower.If you’ve ever felt unsure...
2025-04-09
20 min
Your Studio Podcast | Strategies for Studio Owners
Seasons To Grow and Seasons To Slow
Business isn’t just about growth. It’s about knowing when to grow and when to slow.In this deeply honest and heartfelt episode, Michelle and Chantelle open up about the evolution of their business, and some of the most important lessons they've learned along the way.From early days of hustle-heavy marketing to building rock-solid systems for sustainable success that will support you through the most challenging times in life, they share the real (sometimes messy!) journey of business growth.They talk about the power of community, the importance of personal evolution, and...
2025-03-26
32 min
Your Studio Podcast | Strategies for Studio Owners
Why Teaching More Could Be Costing You More
Is teaching more hours the secret to saving money in your studio? Spoiler alert: it’s not.As we welcome you in for Season 3 of Your Studio Podcast, we're breaking down one of the most common (and limiting) beliefs that could be holding your studio back: that teaching more classes yourself will help you save money and grow your studio.The truth? Staying stuck on the floor could actually be costing you more than you realise ... in both profits and peace of mind.This conversation dives deep into:Why teaching more isn't th...
2025-03-12
24 min
Your Studio Podcast | Strategies for Studio Owners
The 3 Golden Rules of Studio Pricing
Pricing. It’s one of those topics—equal parts essential and slightly terrifying. But it is one of the most talked about and exciting things to play with in our industry, because here’s the truth: your pricing can either be the biggest stressor in your studio… or the key to effortless growth.In this final episode of Season 2, Chantelle and Michelle are unpacking the real rules of studio pricing—the ones that make business simpler, smoother, and way more profitable.Inside this conversation, you’ll discover:💰 Why pricing should be crystal clear (for you and you...
2025-02-12
29 min
Your Studio Podcast | Strategies for Studio Owners
Nourish Your No: Boundaries That Build a Thriving Business
Are you saying "yes" when you really need to say "no"?In this heartfelt episode, Chantelle and Michelle dive into a topic that strikes a chord with every studio owner: toleration.From navigating tricky team dynamics to confronting workplace toxicity, they unravel the hidden costs of tolerating what no longer serves you—personally, professionally, and culturally.Through warm, empowering stories and practical advice, this conversation shines a light on:The surprising impact of unchecked tolerations on your mental health and studio culture.Why setting boundaries and non-negotiables is a game-changer fo...
2025-01-29
27 min
Your Studio Podcast | Strategies for Studio Owners
How To Hire A Unicorn
Ever wish you could find that unicorn team member who’s a perfect fit for your studio? You know, the one who just gets your studio, shares your values, sticks around for the long haul and makes your life that much easier? It might sound like finding a mythical creature, but Chantelle and Michelle are here to prove it’s absolutely possible, it's easier than you think, and once you get the process right, those unicorns will come galloping to you!In this episode, Chantelle and Michelle dive into one of the most critical topics in studio owne...
2025-01-15
32 min
Your Studio Podcast | Strategies for Studio Owners
The One Strategy That Could Transform Your Studio Forever
What if there was ONE THING—okay, maybe a few things—that could completely transform your studio business?In this episode of Your Studio Podcast, Chantelle and Michelle kick off the year by diving into the single most powerful shift every studio owner needs to make (with some bonus wisdom sprinkled in).In answering the question from studio owner, April, who is looking for the "one thing all studio owners should know", you’ll uncover:✨ The game-changing Hedgehog Concept and how aligning your passion, expertise, and financial goals creates magic for your business.✨ W...
2025-01-01
27 min
Your Studio Podcast | Strategies for Studio Owners
Solving Your Studio: How Studio Owners Can Finally Take A Break
You pour so much of yourself into your studio all year long—but what about you? As the holidays approach, it’s time to talk about the one thing every studio owner needs (but rarely feels they can have): a real break.In this episode, Chantelle and Michelle share heartfelt insights and practical tips to help you step away from your studio without everything falling apart. From setting boundaries to streamlining your operations and preparing for enrolment season, this conversation is packed with strategies that give you the freedom to recharge while keeping your studio running like cloc...
2024-12-11
25 min
Your Studio Podcast | Strategies for Studio Owners
How To Create Unforgettable Team Retreats
What if your next team retreat could be the spark that transforms your studio?In this episode, Chantelle and Michelle open up about why team retreats aren’t just about the workshops and to-do lists—they’re about creating an environment where your team feels inspired, connected, and ready to go all in with you. Drawing from their own experiences (including a few hilarious personal team retreat stories!), they’ll walk you through how to design a retreat that mixes fun with purpose.You’ll discover why leading with engaging activities—hello, team scavenger hunts and coffee c...
2024-11-27
33 min
Your Studio Podcast | Strategies for Studio Owners
Stop the Revolving Door: Why Retention Should Be Your Studio’s #1 Goal
Studio owners, it’s time to talk retention—because let’s be real, growth isn’t just about getting students in the door, it’s about keeping them. In fact, in order of priority - retention comes first!In this episode, we're getting into the nitty-gritty of what makes students want to stay. Chantelle and Michelle are here to break down the power of a solid retention strategy (and yes, it’s way more than a “nice-to-have”).We're dishing on the Retention Triangle—a simple, genius approach that covers all the bases: Variety (think keeping clas...
2024-11-13
30 min
Your Studio Podcast | Strategies for Studio Owners
Is Your Studio Model Sabotaging Your Success?
Are your programs working for you—or holding your studio back? Have you ever looked at your program lineup and thought, “Why is this so complicated?!”If you’re juggling an endless list of offerings, complex pricing models, and classes that never quite fill up, Chantelle and Michelle are here to help you get off that hamster wheel.In this light-hearted but oh-so-real Season 2 opener, Chantelle and Michelle share personal stories and a hefty dose of honesty about the little choices that can make or break a studio’s success. You’ll learn how to trim back th...
2024-10-30
27 min
Your Studio Podcast | Strategies for Studio Owners
Courage at the Crossroads: Navigating Hard Decisions in Studio Ownership
Friends, get ready for the grand finale of our first season of Your Studio Podcast. Today, we're tackling one of the most hardcore aspects of running a studio—making hard decisions—with our signature blend of humour, heart, and a touch of reality check.Ever had to make a decision that felt like a high wire act without a safety net? Or found yourself torn between doing what's right for you and fearing disappointing others? We've been there. In fact, we faced this very challenge recently when we had to cancel a live event due to Michelle's heal...
2024-09-18
30 min
Your Studio Podcast | Strategies for Studio Owners
BONUS! How Kathryn Raats Made $50k in 5 Days - Studio Spotlight
In this special bonus episode, we shine a warm spotlight on Kathryn Raats from Western Australia, who has transformed her music studio into a thriving success. Kathryn reveals how she cracked the code on converting her leads during our recent Enrol-A-Thon, and why texting leads outperformed emails by a mile! Discover the power of capturing contact info, nurturing your leads with a well-crafted sequence, and how automation through CRM software can work wonders.Kathryn also opens up about the challenges that come with a sudden influx of leads, and how implementing systems, templates, and even a relief...
2024-09-05
27 min
Your Studio Podcast | Strategies for Studio Owners
Solving Your Studio: Letting Go With Love, Team Culture and Your Job As Studio Leader
In another instalment of 'Solving Your Studio', this episode tackles one of the trickiest parts of running a studio—managing your team—with the perfect blend of heart, humour, and a sprinkle of tough love. From those difficult "it's not you, it's us" conversations to curating a culture where your teachers practically skip into the studio, we’ve got you covered.Ever wondered how to gracefully let go of team members without leaving their self-esteem in a puddle on the floor?Or how to get everyone on the same page without feeling like you’re herding...
2024-09-04
32 min
Your Studio Podcast | Strategies for Studio Owners
Your Next Five Moves: What We Got Up To At Horizon House Bali
Studio Owners, Get Ready to Level Up: Your Next Five MovesAre you dreaming of a studio that's not just surviving, but thriving? Get ready to dive deep into the world of exponential studio growth in this episode of Your Studio Podcast.Michelle and Chantelle give you a special backstage pass as they take you through the ins and outs of their recent Bali retreat, Horizon House, where they unlocked the secrets to transforming your studio. Well, the studios of the 13 amazing studio owners in attendance. And there is so much...
2024-08-21
35 min
Your Studio Podcast | Strategies for Studio Owners
Solving Your Studio: Lead Generation, Multi-Locations and Marketing Your Studio To Stand Out
Studio owners, let's get personal - we're Solving Your Studio! This episode is your backstage pass to the world of studio growth. We're spilling the tea on everything from lead generation and marketing magic to conquering the challenge of opening a second location.Picture this: You've got a kick-arse studio, amazing teachers, and a passion for what you do. But let's face it, running a studio isn't always a walk/dance/Pilates session in the park. That's where we come in.In this episode, and our first Solving Your Studio segment of the podcast, we're...
2024-08-07
28 min
Your Studio Podcast | Strategies for Studio Owners
From Solo Studio Owner to CEO: The Power of Delegation
Feeling like a hamster on a wheel? You're spinning in your studio, managing emails, scheduling sessions, and barely have time to breathe, let alone create! This week, Michelle and Chantelle are diving deep into the game-changing power of hiring a studio admin.We know, we know. You might be thinking, "Can I really afford it?" or "My systems are a mess, how can I delegate?" But guess what? Even a few hours a week can make a world of difference.In this episode, we'll smash those roadblocks and show you how to:
2024-07-24
22 min
Your Studio Podcast | Strategies for Studio Owners
Baby-Proofing Your Business: How To Set Up Your Studio So It Can Run Without You
Cue the Baby Coos!This week, Chantelle & Michelle are here to whisper sweet nothings about that upcoming leave for your little one (or furry friend, we don't judge!).This episode's your guide to "baby-proofing" your studio for stress-free leave and a smooth return. But don't be fooled, it's not all baby talk - this is essentially about setting up systems within your studio to handle any emergency. To set you up on autopilot. To show you how to create a studio that practically runs itself, even when you're busy with diaper duty. Get r...
2024-07-10
24 min
Your Studio Podcast | Strategies for Studio Owners
Myth Busted: Do Studio Owners Really Earn Peanuts?
Hey there, Studio Superstars! Buckle up for episode 2 where we (Chantelle and Michelle, the Studio Evolution dream team!) dive headfirst into the not-so-glamorous (but incredibly important) topic of studio profitability. Let's face it, running a studio is your passion, but let's be honest, you wouldn't mind a little financial freedom too, right?This episode throws some serious shade on the myth that studio ownership equals financial struggle. We're here to bust that myth wide open! We'll be diving deep into the 3 Fundamentals of Studio Profitability, a powerful framework that'll empower you to transform your studio...
2024-06-26
23 min
Your Studio Podcast | Strategies for Studio Owners
Welcome Home
It is HERE!In our very first episode of Your Studio Podcast, Chantelle Bruinsma and Michelle Hunter, the powerhouse duo behind Studio Evolution, jump in with all the energy and charm you'd expect from two best friends who also happen to be business partners. These ladies, who lovingly refer to each other as "work wifeys," are here to share their journey and help studio owners reach their dreams.Chantelle and Michelle kick things off with a fun game of "How well do you know me?" It's packed with laughs as they quiz each other on...
2024-06-12
29 min
Your Studio Podcast | Strategies for Studio Owners
Your Studio Podcast Trailer
Welcome to Your Studio Podcast!If you are a studio owner, there is no better place for you to be. Take a listen to our trailer to hear all about how Your Studio Podcast will give you practical and powerful guidance on how to better run your studio, based on what's really working in studio businesses right now.So, grab a cuppa, hit subscribe and join Chantelle and Michelle as they help studio owners achieve the life of their dreams...with many a laugh along the way!🎙️ Got a studio challenge you’d love...
2024-06-06
01 min
Modern Piano Teaching
Defining the second tenet to evaluate the perfomace of your Studio
In this episode, I share the strategy I learned from Studio Expansion's CEO Chantelle Bruinsma to define my Studio's vision, mission, and values. These three elements form the second tenet you will use to define your Studio's evaluation indicators.
2022-01-13
10 min
APATA Podcast
Studio Expansion with Chantelle Bruinsma
Meet Chantelle Bruinsma - CEO & Founder of Studio Expansion. At 19 Chantelle opened her first performing arts studio - Born To Perform - while studying a Bachelor of Music/Music Education. With little business smarts the studio was tipped to fail, but a sabbatical digging deep into the intricacies of studio leadership saw Chantelle relaunch her studio business model and reach some incredible goals. · 6 studios · 1000 students · 34 educators · A systemised, scalable business Now Chantelle makes it her business to guide studios in reaching their own unique vision of success. It is the little tweaks to your business model, while maintaining your own stud...
2021-05-01
43 min
The Intuitive Entrepreneur Podcast
IEP025: Authentic Leadership with Chantelle Bruinsma
Chantelle Bruinsma is the intuitive creator of the world's largest community of performing arts studios, and dedicated to redefining studio leadership and business. Join Brigit and Chantelle as they dive deep into what it really means to be an authentic leader, and hear their wins and their lessons as they have navigated this path in the entrepreneurial world.
2019-11-19
00 min