Shows
The Marketing MillennialsHow to Make Content Marketing Feel Less Like Marketing, With Chantelle MarcelleWhen you treat your customer like the star of the show, it doesn’t feel like marketing.Meet Chantelle, one of the best in the business. This is one from the archives.Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Chantelle:...
2023-03-0954 min
The Marketing Millennials90 - How to Make Content Marketing Feel Less Like Marketing, With Chantelle MarcelleWhen you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business.Daniel and Chantelle, a referral and partner marketer at Uber, get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to p...
2022-06-1655 min
Demand by Omni LabEp 8: B2B Marketing Doesn’t Have to Be Boring with Marketing Expert Chantelle MarcelleJoin Jonathan Bland, the Co-Founder of Omni Lab, and Chantelle Marcelle, who has served a number of different marketing roles at various companies, as they discuss B2B marketing on this episode of the Demand Podcast. How should marketers allocate resources? Are buying lists a thing of the past? Do you think B2B marketing is always boring? If so, think again (and tune in to find out why it’s not)!
2022-04-0433 min
The Internal Marketing PodcastEpisode #18 - Why Your Brand's Community Needs Company Employees (with Chantelle Marcelle)Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room. But too many brands forget the fact that its company employees must form part of that all-important community...and a very crucial part at that. Employees are a brand's ambassadors who know the brand more intimately than customers do. And so the all-important question is, does the internal community experience mirror the ex...
2022-02-0133 min
COFFEE CULTURE with Holly ShannonChantelle Marcelle: Owning Your Audience with Digital Real Estate & NFTsChantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, SEO, and analytics. She's also a huge believer in developing a customer-centric mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.She is the Producer and Host of Companies & Communities.#nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy...
2022-01-0637 min
Marketing Talks: Companies & CommunitiesBuilding a Community-Centric Brand with Public.com Director of Community Willa Tellekson-FlashMore brands are realizing the benefits of leveraging community right from the start rather than trying to create or grow that mindset later on in the company's lifespan. Willa Tellekson-Flash is the Director of Community at Public.com, an investing platform helping people be better investors. It's also a brand that has incorporated community into its DNA in a masterful way. In this interview, Willa sheds light on how Public.com has become a leading example in growing through a community-centric model and marketing.
2021-11-1624 minMarketing Talks: Companies & CommunitiesThe Rise of Artificial Intelligence-Powered Marketing with Lately CEO Kate Bradley-ChernisArtificial intelligence is changing the way businesses operate, and it's also becoming increasingly important for marketing in particular. Lately co-founder and CEO Kate Bradley Chernis served as a pioneer in applying the benefits of AI for content and social media marketing. In this interview, she discusses how she got her start and valuable tips for any business leaders interested in harnessing the power of AI to create truly data-driven marketing strategy. Learn more about Kate by adding her on LinkedIn or visit https://www.lately.ai/ to check out what Lately can do.
2021-11-0948 minMarketing Talks: Companies & CommunitiesHow social media can supercharge startup growth and marketing, with Yac co-founder Jordan WalkerIn this interview, Yac co-founder Jordan Walker talks about how his startup benefitted tremendously from his activity on Twitter, which led to unexpected opportunities for funding and user growth. He also talks about the shift to remote work and why meetings often suck. Learn more about Yac at https://www.yac.com/.
2021-11-0123 minMarketing Talks: Companies & CommunitiesTalking Aspirational Brands, Rihanna, Victoria's Secret & Customer Data with Tech Founder Caroline SpiegelEvery brand ultimately wants to create desire and aspiration within buyers. But the way to do that changes depending on social, cultural and generational trends. It's the difference between Rihanna's Savage X Fenty and Victoria's Secret marketing. In this interview, tech founder Caroline Spiegel talks about these topics, but also how customer data can help provide key insights into building a more resilient, desirable brand.
2021-11-0133 minMarketing Talks: Companies & CommunitiesTaking virtual community beyond social media to become a competitive advantage with CMX co-founder David SpinksA strong community is a key element of every successful business. However, building one can be a complex and challenging process that requires a thoughtful plan from the start. That's where community expert David Spinks comes in. He literally wrote the book on community building - The Business of Belonging: How to Make Community Your Competitive Advantage. In this interview, he discusses the framework he developed for successful brand community building and operationalizing your community efforts. Learn more about David at his website: https://davidspinks.com/book/
2021-11-0123 minMarketing Talks: Companies & CommunitiesHow to monetize and sell to brand communities, featuring community building expert Rosie SherryMost companies form communities with the hope of being able to eventually gain revenue and prove ROI. But it can prove to be challenging to balance authentic engagement with revenue goals. Community building expert Rosie Sherry discusses the best strategy for monetization of brand communities and why community building doesn't always have to live under the umbrella of marketing.
2021-11-0128 minMarketing Talks: Companies & CommunitiesHouse of Wise Founder Amanda Goetz on How Successful Personal Branding Builds Brand CommunityMarketing leader Amanda Goetz built an incredible audience through personal branding on social media before she launched her company, House of Wise. And it was, in part, the strength of this personal brand that enabled her to gain tremendous traction with her business without any initial funding or huge investment in marketing. In this interview, Amanda talks about the benefits of personal branding, creating a network of brand ambassadors, and how executives can better use social media. Plus we dive into the challenges of being both a woman entrepreneur and single mother.
2021-11-0122 minMarketing Talks: Companies & CommunitiesWattpad Head of Marketing Emma Brooks on Building a Passionate Community for Gen-Z and MillennialsToday, we're talking about Wattpad, a global writing and reading platform with a catchy slogan that says it all. Wattpad - Where stories live. Over 90M+ people worldwide use the platform, which has played a role in the success of book-to-movie titles like 50 Shades of Grey, After, and The Kissing Booth. In this interview, Wattpad Head of Marketing Emma Brooks talks about what it takes to create a successful brand community for Gen-Z and Millennial customers, as well as the role of marketing in growing an engaged, safe community for all.
2021-11-0115 minMarketing Talks: Companies & CommunitiesBlackPlanet Founder Omar Wasow: How Social Media Has Evolved From MySpace & BlackPlanet To Facebook & TwitterBlackPlanet. MySpace. Livejournal. Neopets. Before the rise of Facebook, Twitter, and TikTok, social media was a much different landscape. Tech founder Omar Wasow was at the center of the social networking scene in the late '90s and early '00s. He created the BlackPlanet platform (along with MiGente and AsianAvenue) that boasted over 20M+ users at peak. In this interview, he discusses what it was like, how social media has evolved over the years to where we're at now, and advice for today's successful social media marketing.
2021-11-0134 min
The Revenue Growth Architects86 - Operationalizing Buyer Communities in B2B Marketing | Chantelle Marcelle, Marketing ConsultantIn this week's podcast, long-time marketer Chantelle Marcelle joins us to chat about content marketing and strategies. We also take a deep dive into why you should be building buyer communities in B2B marketing and how you can do it right.Chantelle's marketing background started in journalism so she walks us through the importance of storytelling in your content marketing and how you can use that as an advantage across your brand. We also discuss strategies to operationalize buyer communities and then how to take data from those cohorts and show its impact as a marketing...
2021-10-1841 min
Marketing Talks: Companies & CommunitiesGoogle's head of social lab Santi Pochat on creating better storytelling campaignsBefore serving as the head of Social Lab at Google, Santi Pochat worked at Starbucks, Adobe, and Facebook. Over the years, Santi has established expertise in marketing and building community.In this episode, Santi and host Chantelle Marcelle discuss the importance of storytelling and how connecting with people personally and emotionally leads to the success of a community. The two touch upon search trends and discuss how Google remains at the forefront of information available on the web. During the conversation, they also pinpoint the importance of trust and identify ways Google maintains its reputation a...
2021-08-1838 minMarketing Talks: Companies & CommunitiesHow an authentic brand identity benefits company growth with Evva KarrDo you like playing video games? If your answer is yes, you'll enjoy today's episode of the Companies and Communities podcast. Our host, Chantelle Marcelle, welcomes Evva Karr, the founder and CEO at Glitch, an ecosystem builder tipping big ideas into action by backing creators who are thinking bigger and differently about play.Evva talks about the future of play and discusses how it all comes down to the player's experience and what they expect from the games they play. According to her, play is a human need, so it's Glitch’s job to provide the best pl...
2021-08-0439 minMarketing Talks: Companies & CommunitiesWhy SquadCast hired a community builder before a full-time marketer with Arielle NissenblattWhat’s really needed to grow a community of fans for your brand? In this episode of the Companies & Communities podcast, host Chantelle Marcelle and Arielle Nissenblatt, the Community Manager at SquadCast, discuss the essentials of growing a healthy community.Arielle is an experienced community manager, and she believes community must be nurtured, listened to, and respected if your goal is getting ahead of the competition.She explains how every community manager should ask the important questions, use adequate software, gather information about community members, and then forward that info to the marketing department in or...
2021-07-2122 minMarketing Talks: Companies & CommunitiesTaking virtual community beyond social media with David SpinksA strong community is a key element of every successful business. However, building it is a complex and emotionally challenging process that requires a well-thought-out strategy. In today's episode of the Companies & Communities podcast, David Spinks, the co-founder of CMX and VP of community at Bevy, joins our host Chantelle Marcelle to share some interesting insights from the field and discuss the difference between social media and community.According to David, each company should define a core value and determine its direction prior to building a community. He also talks about the importance of...
2021-06-0923 minMarketing Talks: Companies & CommunitiesMonetizing brand communities with community building featuring Rosie SherryBuilding a community is not only about building it. It is about nurturing it, giving it love, and growing it like a garden. The goal of a valuable community is to thrive - but how do we know it is surrounded by a healthy environment in which it can actually thrive and grow? In this episode of Companies & Communities, Rosie Sherry, a Community Leader at Orbit and owner of Rosieland, discusses her experience with building communities online.Rosie mentions how she doesn't like small talk but prefers valuable one-to-one conversations where people can actually...
2021-05-2728 minMarketing Talks: Companies & CommunitiesHouse of Wise Founder Amanda Goetz on Moving from Personal Branding to Community BuildingCan you imagine the typical day of a female entrepreneur and a single mother of three? It is hard to think about how a full-time mother with a full-time job manages to take control over her life, sleep, and everyday stress. But that’s Amanda Goetz - a fearless company founder who wakes up with a clear purpose each and every day. And that’s to help and empower other women.Amanda is the founder of the House of Wise, a company that produces CBD-based products that ease stress and improve sleep. After a series of unsettling even...
2021-05-0522 minMarketing Talks: Companies & CommunitiesWattpad Head of Marketing Emma Brooks on Building a Passionate Community for Gen-Z and MillennialsWant to hear a success story? Today, we're talking about Wattpad, a global writing and reading platform with a catchy slogan that says it all. Wattpad - Where stories live. Our guest Emma Brooks, the Head of Marketing, is behind it.Emma and Chantelle talk about the importance of community and how authors on Wattpad leverage relationship-building to ensure greater success of their stories. They also discuss how success has a different meaning for everyone, and it comes in different forms. Some writers just want the possibility to share their stories, while others want to...
2021-04-2215 minMarketing Talks: Companies & CommunitiesBlackPlanet Founder Omar Wasow on the Differences Between Offline and Virtual Community BuildingIt is hard to imagine life without social media. But did you ever think about the early days of social networking? If your answer is yes, we have the pleasure to present to you one of the pioneers in the field. Ladies and gentlemen, Mr. Omar Wasow. Omar is a professor of politics at Princeton University, but he was also a founder of BlackPlanet, one of the first social networking websites. Fun Fact: BlackPlanet was an inspiration for the development of MySpace. In this episode, Omar talks about the roots of BlackPlanet and how playing vi...
2021-04-0234 min
Leap Frog Collective PodcastLeap Frog Collective Podcast - Episode No. 10 - Chantelle MarcelleEpisode No. 10 of the Leap Frog Collective podcast is live!
It was awesome to have Chantelle Marcelle as my guest!
Chantelle is a master growth marketer and community builder who is currently working as the Head of Growth for Promo Prep and as an advisor for the rapidly growing content curation app, Swpely.
She has a fun and engaging mix of content on social media - especially LinkedIn and Twitter - that's a great example for people to follow as they're building a brand.
We discussed a wide variety...
2021-03-1228 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthResiliency and Flexibility as a Marketer with Chantelle MarcelleHer role at the company, which takes pride in being an expert at transforming organizational performance and teamwork through its platforms that maximize cognitive diversity, is directly linked to the Brand and Customer Acquisition aspect.Her storied career and her capability to wear multiple hats across different industries and verticals have made her a well-rounded and diverse marketer herself. Marcelle discusses her journey to her current role in a deep manner for any aspiring marketers or even for any veteran in the industry for that matter.For anyone looking to take a peek at the...
2021-02-1728 min
The Newsletter Nerd Show#5 Chantelle's Marketing Newsletter ft.Chantelle MarcelleWhen I’m 80 years old and sitting in my rocking chair, my grandkids will ask me how I once managed to remain sane amidst all the noise on Twitter and found its warm, happy corner. And I’ll tell them all about the incredible List Lady™ aka Chantelle Marcelle.Loved for her marketing chops, Twitter list-making skills, and ability to hype up fellow marketers and creators, Chantelle writes a fortnightly marketing newsletter that caters to novices and veterans alike.Here’s her elevator pitch:I think I do a really good job at collecting insights...
2021-01-3125 min
The Business Storytelling Podcast238: How executives should build a brand on social mediaChantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Let’s find out how you can use social media to build your brand.
Connect with Chantelle Marcelle on Twitter: Twitter.com/ccmarce_writes
Chantelle’s website: http://chantellemarcelle.com/
Christoph on Twitter: http://Twitter.com/ctrappe
More podcast episodes: https://lnkd.in/eYsZuzr
2020-11-1034 min
B2B NationBuilding Your Brand on Social MediaIt takes a lot of time and energy to build a valuable brand. Your brand is more than a logo or a tagline. A good brand creates emotions and feelings, and it helps you define the moments and create the connections that lead to satisfied customers.
Think about everything that goes into your brand: Your products and services, your company culture, your voice and your messages. And then look at how quickly all of that was disrupted in a few weeks in 2020. Suddenly your brand was dealing with a global pandemic and issues of racial injustice. You...
2020-10-1325 min
B2B Growth1334: 3 Key Relationships You Need for Better Case Studies w/ Chantelle MarcelleIn this episode we talk to Chantelle Marcelle, Senior Marketing & Customer Acquisition Manager at HerrMann. If you like this episode, you'll probably also love... ...these past episodes: Start Treating Case Studies Like Human Stories .... you can check out Chantelle's website here Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
2020-09-1700 min
The Hard Corps Marketing ShowThe Social Media Sage - Chantelle Marcelle - Hard Corps Marketing Show #197Social media is constantly evolving and changing. How do we create an authentic brand while not sounding like just a follower of what is trending?
A Thought Leader, B2B Brand Strategist, Content Writer, Social Media Consultant, Senior Marketing and Customer Acquisition Manager at Herrmann, Chantelle Marcelle, chats about how to formulate your social media and getting to the core of authenticity.
Takeaways:
Currently marketing is very cautious because they fear of looking like they don’t care. Take action rather than just sharing a generic social justice mes...
2020-09-031h 57