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Marketing ATMTikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP]A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & brands mentioned in this ep: Chargeflow Pomelli Adam Sullivan | Evidence Based Training Kitchen Warehouse Bake Friday Sare Store Rattle Style Proud Poppy Lullaby Club LSKD See omnystudio.com/listener for privacy information.
2025-12-0459 min
AI边角料2B AI产品的定价反直觉策略：客户选择，定价陷阱，谈判技巧AI 产品到底该怎么定价？为什么“低价抢市场”对 AI 创业者是致命陷阱？如何通过瞄准灯塔客户、设计价值导向的定价模型、重构 POC 流程，从第一天就建立健康的单位经济模型？我们结合 Marvin Manuch、Jan Able 等一线专家的实战框架，为你拆解一套可立即落地的 AI 定价方法论。你将听到 为什么 AI 的成本结构彻底改变了定价逻辑？持续的推理成本 ≠ 传统 SaaS 的边际成本趋零，必须从 Day 1 开始盈利，不能靠“先烧钱后变现”的老路。 劳动力预算 vs 软件预算：AI 的真实价值往往来自替代或增强人力，这意味着你的定价应锚定在“省下的两个 FTE 成本”，而非“一个工具订阅费”。 20/80 定价陷阱：产品中 20% 的核心功能可能驱动 80% 的付费意愿，但很多团队却把这部分免费送掉，反而在边缘功能上堆砌资源。 反直觉策略：优先攻坚 Tier 1 灯塔客户（Walmart、NVIDIA 级别）他们才是真正的早期采用者——为“阿尔法优势”付费意愿最强，且成功案例能带来无法估量的品牌背书和产品验证。 Vision Casting（愿景描绘）：别卖“让马里奥变大的蘑菇”，要卖“成为超级马里奥之后的统治力”——用战略级叙事撬动高价值对话。 警惕 $1 万陷阱：低于 $25k ACV 的合同，客户内部不重视、反馈浅薄、价值难验证；健康的企业级 AI 合同 ACV 应在 $75k–$150k 区间。 Marvin Manuch 的定价矩阵：基于 价值归因性（Attribution） 和 产品自主性（Autonomy） 的二维框架，决定四种定价模型：低归因 + 低自主 → 按席位订阅（Seat-based）高归因 + 低自主 → 混合定价（基础费 + 用量费，如 API 调用）低归因 + 高自主 → 按使用量付费（Usage-based，如计算资源）高归因 + 高自主 → 按结果付费（Outcome-based，黄金象限） Outcome-based 真实案例：Intercom 的 Fin：按 AI 独立解决的工单数收费Chargeflow：按成功追回的拒付金额抽成此类模式可捕获客户价值的 25%–50%，远超传统 SaaS 的 10%–20% 产品设计为定价服务：内置价值仪表盘、效果报告、ROI 追踪，让价值“看得见、摸得着”，为按结果付费打基础。 POC 不是技术演示，而是共建商业案例：从第一天就与客户共同定义基线、设定指标、构建 ROI 模型，让 CFO/CEO 看到真实业务影响。 对 POC 巧妙收费：筛选高意愿客户传递产品价值信号避免过早锚定低价 谈判核心技巧：Give-to-get：让步 ↔ 要求客户投入（如核心团队时间、价值审计授权）提供选项：好/更好/最好 三档方案，转移价格焦点Anchor high + taper concessions：高起价 + 递减让步（15% → 5% → 2%），清晰传递底线确认循环（Confirmation Loops）：不断让客户口头确认价值（“这个功能能省你们多少人时？”） 销售是共创，不是交易：与客户 co-author 解决方案，甚至用短信与决策者建立个人化连接；敢于问“今年能签吗？” 终极提醒：市场份额（Market Share）≠ 钱包份额（Wallet Share）。AI 创业者必须同时追求规模与利润，警惕低价陷阱、过度承诺、被定制需求带偏。
2025-11-1120 min
The Payments Experts PodcastTaming Chargebacks With Real AI Agentics | Special Industry Insider ChargeFlow & Ben Herut | PEP078Taming Chargebacks With Real AI AgenticsToo many merchants breathe easy under legacy chargeback ratios, only to be blindsided when their PSP tightens the screws. We sit down with Ben Herut, co-founder at ChargeFlow, (https://www.chargeflow.io/) to unpack the shift toward post-payment risk and why Visa’s VAMP is forcing acquirers and processors to act earlier—and harder—on portfolio-level exposure. If you rely on card rails for growth, this conversation shows how to protect revenue without clobbering conversions.We trace Ben Harut’s path from engineering to payments risk and dig into how Char...
2025-11-0315 min
Bankadelic: The colorful side of financeLIVE FROM MONEY 20/20 EPISODE 5: HOW CHARGEFLOW STRIKES A BLOW AGAINST CHARGEBACK FRAUDSTERSIn a series of podcasts taped live at 2025’s Money 20/20 in Las Vegas, host Lou Carlozo brings you the latest from one of the premier financial services conferences in the world. On this episode Lou chats with Frank Frantz, Founding Growth Executive at Chargeflow, to learn how the company is tackling an online theft merchants hate: chargebacks. Typically these fraudsters request refunds on a purchase but still keep the item they "bought." Here's how Chargeflow uses data analysis to stop the deception dead in its tracks.
2025-10-2922 min
AI BriefEP 292 : AI Breakthroughs Redefine TechDiscover the latest AI innovations, from Ant Group's trillion-parameter LLM to Perplexity's AI-native browser, and explore how these advancements are transforming industries. Learn about the democratization of high-performance scientific computing, intention-centric UI paradigms, and the strategic advantage of building AI-driven synthesis capabilities. Plus, get an update on trending AI tools like Caesr AI, C1, and Everyday. Tools mentioned: Ant Group's Ling-1T, Perplexity's AI-native browser, Caesr AI, C1, Everyday, Instruct, Chargeflow Prevent, Integrity, CrePal, and Merge Agent Handler.
2025-10-1311 min
Ecommerce Playbook: Numbers, Struggles & GrowthHow to Craft the Best BFCM Offer this YearAs Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Black Friday/Cyber Monday.They walk through insights from CTC’s Black Friday/Cyber Monday Offer Database—a collection of 679+ offers from top eComm brands—and explain how to tailor messaging across channels like paid social, email, and SMS.You’ll learn:Why BFCM is the biggest new customer...
2025-10-0226 min
DTC HotlineIs Anyone Making Enough Creative?In this week’s episode of The DTC Hotline, Richard “The Professor” Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to answer the toughest operator questions—live from the Hotline.They tackle:• How to actually scale creative production (and why most brands get it wrong)• What Loop Earplugs is doing right—and how to replicate their model• Why relying on one team for all your ad creative will cap your performance• What a balanced budget between creative and media spend r...
2025-09-1946 minDTC HotlineWhat is the Best Offer for BCFM This Year?In this week’s episode of The DTC Hotline, Richard “The Professor” Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of Ecommerce Strategy) to answer the toughest operator questions—live from the Hotline.They tackle:How to structure BFCM offers that boost perceived value without killing your marginWhy “returning customer media” might be more incremental than you’d expectWhat Spend-to-aMER modeling can reveal about overspending (or underspending) this Q4The evolving role of aMER in brands with high repeat revenue
2025-09-1243 minDTC HotlineHow is eCom actually using AI?In this week’s episode of The DTC Hotline, Richard “The Professor” Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to answer the toughest operator questions—live from the Hotline.They tackle:• How price increases in response to tariffs are affecting brands, supply chains, and consumer sentiment• Why “creative fatigue” is Meta’s most important hidden metric—and why finding ad #6 or #7 is so hard• How brands should weigh risk vs reward when responding to Texas’s new SMS law• The real way AI...
2025-09-0538 minEcommerce Playbook: Numbers, Struggles & GrowthGrowth Is a Muscle—Here’s How to Train ItMost brands think they have a growth problem—but what they really have is a DOING problem. In this episode, we break down why volume of action is the single greatest predictor of business growth—and how to build a system that trains this muscle every day.From 400+ ads to 52 product launches a year, we’ll show you what it takes to build momentum, create consistently, and generate real results.You’ll learn:Why most brands dramatically underestimate the effort requiredThe 3-stage framework: Quantity → Diversity → QualityHow consistent action build...
2025-05-0621 min
Grow with the FlowEp. 9 | Nick Shackelford - The Fastest Growing Beverage Brand in AmericaSummaryIn this episode of the Grow with the Flow podcast, Dov Carpe and Nick Shackelford discuss the evolution of e-commerce, focusing on chargeback solutions, the growth of Brez, and the challenges of navigating the beverage industry. Nick shares insights on revenue growth, the transition from agency work to brand building, and the impact of subscription models. The conversation also delves into retail expansion, advertising challenges, and the importance of cultural engagement in branding. Ultimately, Nick emphasizes the significance of purpose and the positive impact of their product on consumers' lives.https://www.chargeflow.iohttps://www.drinkbrez.com/X...
2025-05-0649 minEcommerce Playbook: Numbers, Struggles & GrowthHow D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry BrandIn this episode of the Ecommerce Playbook Podcast, we sit down with Jack Zamichides, CEO of D Louise, to explore the journey from a small, scrappy startup to a fast-growing jewelry brand on the path to eight figures.Key Topics Covered:Trusting the Process – How D Louise committed fully to CTC’s creative volume methodology — and saw results almost immediately.Building Stability – Why relying on big product drops or seasonal moments is risky, and how D Louise shifted toward a more predictable growth model.From Side Hustle to Full Com...
2025-03-2032 minEcommerce Playbook: Numbers, Struggles & GrowthUnbiased eCom Forecasting Starts with a Reality CheckIn this episode of the Ecommerce Playbook Podcast, we’re diving into the crucial role of accurate forecasting in driving e-commerce growth — especially during challenging times. Inspired by our upcoming Sharpen Your Skills episode, this discussion unpacks why many brands struggle with overly optimistic forecasts and how an unbiased, data-driven forecast can provide the reality check needed to reset and rebuild.Key Topics Covered:- The E-Commerce Intervention – Why many brands today need a forecasting “intervention” to identify the cold, hard reality of their current state.- Rooting Forecasts...
2025-03-1827 min
Grow with the FlowEp. 8 | Ben Jabbawy - From Exit to Entrance - A Founders JourneyIn this conversation, Ben Jabbawy shares his entrepreneurial journey, detailing the inception and growth of Privy, his experiences with product-led growth, and the challenges he faced in the early stages of his business. He discusses the importance of building a strong team, the value of support-led sales, and effective email marketing strategies. Ben also introduces his new venture, Grocers List, and offers insights on fundraising, the significance of smart money, and the lessons learned from his exit with Privy. He concludes with advice for aspiring founders, emphasizing the importance of milestones in the entrepreneurial journey.Chapters00:00 Introduction and Small...
2025-02-2654 min
OPERATORSE098: The LTV Trap: Escape Your Broken Business Model00:00 Introduction03:12 The Impact of Chargebacks on Businesses08:57 The Nature of Chargeback Fraud11:53 Strategies for Preventing Chargebacks18:03 Building a Robust Data Infrastructure35:07 Evaluating Technology Investments40:12 Personal Branding and Business Identity44:16 Cross-Company Networking for Leaders48:20 Understanding Lifetime Value (LTV) in Business54:50 The Uncertainty of Future Consumer Behavior58:04 The Impact of Disruption on Business Models01:06:55 Innovating Product Offerings for Families01:09:48 The Future of SaaS Pricing and Value01:16:24 Building Custom Software for Unique Business Needs01:22:32...
2025-02-261h 45Ecommerce Playbook: Numbers, Struggles & GrowthThe Death of Ecommerce Jobs? AI vs. Humans ExplainedAI is rapidly changing the ecommerce landscape, automating tasks once handled by humans and raising the question—are ecommerce jobs at risk? In this episode, we dive deep into the future of AI in ecommerce, breaking down how AI is transforming everything from inventory management to ad buying, and whether human expertise can still compete. Will AI completely replace ecommerce jobs? What skills will still be valuable in an AI-driven world? How can brands use AI to their advantage instead of fearing it?Join us as we explore the pros, cons, an...
2025-02-2537 minEcommerce Playbook: Numbers, Struggles & GrowthThe Purple Accountant: The Secret Weapon Your Business NeedsMost ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than ever, and the game has changed. But there’s one secret weapon that can turn the tide: accountants who understand marketing.In this video, we break down why financial professionals need to step across the bridge and integrate marketing insights into their strategy. If you’re an accountant, CFO, or financial consultant, this is your COVID moment—a once-in-a-lifetime opportunity to redefine your value and stand out in the industry.What You’ll Learn: Why ecommerce brands are struggling with unprofitable growth...
2025-02-2030 min
The Growth System14. Cómo definir el modelo de precios y monetización de tu Startup (+60 startups de IA analizadas)Tu modelo de precios en tu startup es una de las decisiones más importantes que vas a tomar. Y aunque muchas empresas no lo evolucionan más allá de subir un porcentaje anual, con la inteligencia artificial los modelos de pricing están cambiando.Para este episodio, analicé más de 66 startups de IA y sus modelos de pricing. Y no solo eso - te voy a compartir una base de datos con todos los ejemplos para que puedas profundizar en los casos que más te interesen.Descarga aquí la base...
2025-02-2034 min
CHURN FME276 | Beyond Seats: The Shift Towards Success-Based Pricing with Kyle PoyarToday on the show, we have Kyle Poyar, Co-founder and Operating Partner at Tremont.In this episode, Kyle shares his journey from consulting at Simon-Kucher to becoming a leading voice in SaaS pricing. We dive deep into the challenges and opportunities of evolving pricing models, exploring the shift from traditional seat-based pricing to success-based frameworks.We also discuss how AI is reshaping the SaaS landscape, influencing not just products but also how companies think about customer value and retention. Kyle shares actionable insights on aligning pricing strategies with customer success to drive growth and minimize...
2025-01-0150 min
Grow with the FlowEp. 7 | Daniel Snow - Social Media Growth HacksSummary
In this episode of the Grow with the Flow podcast, hosts Dov Carpe and Dave Silverman welcome Daniel Snow, a seasoned entrepreneur and founder of the Snow Agency. The conversation explores Daniel's journey from aspiring dentist to social media marketing expert, detailing his success with Rap TV and the importance of content creation and audience engagement. Daniel shares insights on monetization strategies, the significance of understanding one's audience, and the lessons learned from both successes and failures. The episode concludes with a discussion on finding purpose and the importance of personal growth.
Chapters
00:00 The Importance of Attention in...
2024-12-1857 min
Grow with the FlowEp. 6 | Brian Wallace - It's All About The StorySummary
In this episode of the Grow with the Flow podcast, host Dov interviews Brian Wallace, founder and president of Now Sourcing, a leading content marketing agency. Brian shares his journey from technology to marketing, emphasizing the importance of storytelling in branding and the need for companies to evolve into media entities. He discusses the significance of networking, building meaningful connections, and creating unique conference experiences that foster genuine dialogue. Brian also highlights the power of personal branding and the necessity of overcoming personal barriers to connect with others. The conversation concludes with insights on finding inspiration and motivation...
2024-11-101h 04
Grow with the FlowEp. 5 | Matthew Holman - Subscription Hacks & Offers That ConvertSummary
In this episode of the Grow With The Flow podcast, hosts Dov Carpe and Dave Silverman welcome Matthew Holman, founder of Subscription Prescription. They discuss the evolution of e-commerce and subscription models, the importance of community building, and strategies for customer retention. Matthew shares his journey from shipping technology to becoming an authority in subscriptions, emphasizing the need for compelling offers and understanding customer journeys. The conversation also touches on balancing work and personal life, as well as providing valuable advice for entrepreneurs feeling stuck in their careers.
Chapters
00:00 Matthew's Journey to Subscriptions
05:58 The Creation of Commerce Catalyst...
2024-10-1357 min
Grow with the FlowEp. 4 | Dan Moshkovich - Best Marketing Strategies for DTC BrandsSummary
Dan Moskovich, VP of Marketing at Chargeflow, shares his journey in B2B SaaS marketing and discusses the evolution of digital marketing. He emphasizes the importance of specialization in marketing and the need for companies to have specialists in different areas. Dan also talks about career progression and highlights the significance of taking initiative and executing projects effectively. He explains the marketing strategy at Chargeflow, focusing on product-led growth and engaging with prospects through various channels. Dan discusses the customer journey and how Chargeflow communicates the value of their solution by addressing pain points. He concludes by mentioning...
2024-09-021h 06
Grow with the FlowEp. 3 | Jeremy Horowitz - The Art and Science of GTMSummary
Jeremy Horowitz, managing partner at Because Ventures, discusses his background in e-commerce and his approach to acquiring and scaling businesses. He shares insights into the psychology of e-commerce and how to optimize sales by leveraging human biases. He also explains the concept of tripwires and the importance of increasing average order value. Jeremy emphasizes the need for speed and hands-on involvement in early-stage businesses and highlights the benefits of treating e-commerce as a game. He also discusses his role at Because Ventures and the areas he focuses on, such as go-to-market strategies and partnerships. In this conversation, Jeremy...
2024-08-0856 min
Grow with the FlowEp. 2 | Eli Weiss - The Golden Rules of RetentionSummary
In this conversation, Eli Weiss, VP of Retention Advocacy at Yotpo, discusses his journey in the world of customer experience (CX) and building a personal brand. He shares his background, including his unconventional educational path, and how he got started in CX and retention. Eli emphasizes the importance of building a personal brand and engaging with others in the industry. He also highlights the value of genuine engagement and quality over quantity when it comes to building an online following. The conversation touches on the role of CX in retention and the interplay between the two. In this...
2024-07-251h 03
Subscription Prescription | Weekly Doses to Boost Ecommerce RevenueActive Customers | Why This Metric Can Transform Your BusinessRyan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should focus on active customers instead.In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them.Get an audit right away with Chargeflow: https://go.chargeflow.io/thesubscriptiondocFollow Ryan...
2024-07-0926 minSubscription Prescription | Weekly Doses to Boost Ecommerce RevenueThe Easiest Way to Increase Subscribers | Focus on Building out a Great OfferIn honor of my birthday today, I'm excited to share an episode highlighting the most important part of any subscription: the offer.This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer.Watch to get inspiration on simple ways you can improve your subscription offer and get more subscribers!https://thesubscriptiondoc.com
2024-06-1820 min
Grow with the FlowEp. 1 | Dr. Jonathan Snow - The Power of Influencer MarketingDr. Jonathan Snow, Chief Innovation Officer at Avenue Z and President and Founder of the Snow Agency, shares his journey from being an orthodontist to becoming a digital marketing expert. He started his digital marketing career as a hobby while serving in the US Air Force, and quickly scaled his affiliate network to generate nine figures in revenue. He explains the difference between influencers and affiliates, and how brands can leverage both to drive sales. He also discusses the importance of usage rights and how brands can manage them effectively. In this conversation, Jonathan Snow shares insights on influencer...
2024-06-091h 07Subscription Prescription | Weekly Doses to Boost Ecommerce RevenueWhich Subscription App is Best? | A Special Edition with Andriy RudnikOne of the most contentious topics is ecommerce is which subscription app is best. In this special edition of subscription prescription, Matt sits down with Andriy Rudnik to weigh all of the different platforms. You'll be surprised to hear some of our picks! This is a hot topic you won't want to miss. Plus, we talk about the danger in migrations.Go get a free chargeback audit from Chargeflow! https://go.chargeflow.io/thesubscriptiondochttps://www.linkedin.com/in/holman-matthewhttps://twitter.com/subscriptiondocSubscribe to my newsletter:
2024-06-0655 minSubscription Prescription | Weekly Doses to Boost Ecommerce RevenueThe Year of Retention | Chris George and SubSummitIn this special dose of Subscription Prescription, Matt talks with Chris George, the cofounder of SubSummit and Gentleman's Box. Chris is a seasoned subscription expert - Gentleman's Box was acquired before he founded SubSummit - and is in touch with people all over the industry.From his experience, what he's seeing work (or fail) he shares his insights on growing subscriptions.Plus, hear more about the Subscription Prescription conference and what is happening there.Special shout-out to our sponsor, Chargeflow. If you'd like to get a free audit on your chargebacks and see how...
2024-05-3033 min
The D2Z PodcastHow to Beat Chargebacks and Save Your E-Commerce Business with Dan Moshkovich - 108Join Brandon Amoroso for a great discussion with Dan Moshkovich from Chargeflow on the latest D2Z podcast episode. They unravel the complexities of e-commerce chargebacks and how businesses can effectively manage them using advanced AI-driven solutions. Learn why early implementation of chargeback management systems is crucial and discover the potential impacts on your business’s financial health and operational efficiency.Here's what you'll learn:🔍 The Evolution of Fraud Prevention: How artificial intelligence has transformed fraud detection in e-commerce from basic rules to advanced predictive systems.🛡️...
2024-05-2933 min
The Payments Show PodcastNavigating the Chargeback Storm: Winning the Battle with ChargeflowIn episode 87 of The Payments Show Podcast, I spoke to Dan Moshkovich, VP of Marketing at Chargeflow. Chargeflow helps eCommerce brands recover chargebacks automatically using AI and software.VIDEO and PDF Transcript:- click here https://thepaymentsshow.substack.com/p/87 Summary of topics discussed:(00:21) - Start(01:09) - Chargeback Stats(05:04) - 80/20: "Friendly" Fraud vs "Real" Fraud(08:50) - Easier Than Ever To File a Chargeback(11:26) - Differing Win Rates in Different Industries(16:37) - Solution Overview: 100% Success-based Fees Only(21:53) - ChargeResponse and ChargeScore
2024-03-0346 min
Fintech TakesS4 Ep11: Not Fintech Investment Advice: Generative AI & Compliance, Reinventing the ERP, The Case For CDsGet ready for another episode of Not Fintech Advice with Simon Taylor! In this episode, Alex and Simon dive into the world of generative AI and its potential as a disruptive innovation. How is AI revolutionizing middle and back-office processes?Alex and Simon also divulge their thoughts on the corporate spend management space and the broader world of ERPs (isn’t it time we finally reinvent the ERP?) Selling to banks as a fintech company can be challenging, but Alex has a solution. Plus, meet Chargeflow, a company using AI and machine learning to au...
2023-09-201h 00