podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
Charl Bassil
Shows
Digital Cheesecake
#32 The Marketing Strategy Leading The BBC To Success with Charl Bassil
How do you go from Absolut Vodka to Chief Brand Officer at the BBC?Charl Bassil reveals the strategy that helped him build trust, align messaging, and unify content inside one of the world’s most legacy-driven institutions.🔥 You’ll learn:• The consistency framework Charl brought from global brands• His strategy leading the BBC to success• Why message clarity beats content quantity• The mindset shift that positioned him for brand leadership⏱️ Timestamps:00:00 - 00:05 Intro to Brand Awareness
2025-05-28
35 min
The Leadership Enigma
216: Branding the Iconic - Charl Bassil
Charl Bassil is the BBC’s first-ever Chief Brand Officer, tasked with developing a unified brand strategy to engage global audiences, strengthen loyalty, and drive digital growth. With a background in marketing and leadership, Charl, originally from South Africa, brings a fresh, external perspective to one of the world’s most iconic institutions. The BBC, founded in 1922, has been at the heart of historic moments—from the first high-definition broadcast in 1936 to the moon landing in 1969. It has shaped global culture with programming like Match of the Day, Peaky Blinders, and MasterChef. However, the organisation faces constant scrutiny—license fee debates...
2025-03-09
52 min
Scratch: CMO Interviews
The BBC’s Blueprint for a Century of Brand Building With Its Chief Brand Officer
In this episode, we’re thrilled to sit down with Charl Bassil, the Chief Brand Officer of the BBC, a globally renowned public service broadcaster (yes, the BBC) committed to enriching people's lives through programs and services that inform, educate, and entertain. In our conversation, Charl dives deep into the art of nurturing brands for the long term, emphasizing the responsibility of brand custodians to preserve and grow what has been created. He shares insights on how marketers can think like farmers, cultivating assets that provide value over time rather than hunters seeking short-term gains. We also exp...
2024-11-13
49 min
The Lead Creative
Reviving a Brand by Embedding it in Culture and Reclaiming Relevance: Charl Bassil
Charl Bassil, the Chief Brand Officer at the BBC and former CMO of Absolut Vodka, shares insights in rebuilding a global brand by deeply embedding it in culture. Charl shares his experience in leading Absolut Vodka’s resurgence when the brand had lost its relevance. By tapping into the spirit of Africa and creating culturally resonant campaigns, Charl helped turn Absolut Vodka into a symbol of creativity, unity, and purpose. Key Insights:Discover how brands can reconnect with culture to reignite their relevance and foster long-term growth.Learn the role of brave leadership in tak...
2024-10-17
39 min
Morgan Latif Presents...
Spotlight Sessions: Worldly Wisdom - A CMO's Cross-Cultural Leadership Lessons: Episode 3
Welcome to Spotlight Sessions: Wordly Wisdom - A CMO's Cross-Cultural Leadership Episode 3. In this episode, Sam Latif, Director at Morgan Latif is joined by Charl Bassil. Charl Bassil is a seasoned marketing and business executive with over two decades of experience leading global brands in the FMCG, beverage, and management consulting sectors. Currently serving as the Group Chief Brand Officer for the BBC, his leadership is marked by a focus on brand innovation, cultural integration, and fostering dynamic, high-performing teams.This episode discusses, Charl's global leadership journey, unpacking the lessons he’s learned navigating different markets and cu...
2024-09-11
37 min