Shows
Humans Behind the MetricsWhy 'Give First, Get Later' Actually Drives Better Conversions: Building Authentic Relationships in a Data-Obsessed Marketing World with Quinn Palmer,GrowclassWhat happens when a student becomes so engaged with an online course that the company accidentally hires their own best case study?Meet Quinn Palmer, who took a Growclass growth marketing course 4.5 years ago, became deeply involved as a community volunteer, and now leads the very marketing team that once targeted her as a customer. As Senior Manager of Growth Marketing at Growclass, she's living proof of her company's promise: 83% of graduates get promoted or land new jobs within six months.In this episode, Charlene Ormo explores Quinn Palmer's full-circle journey from freelancer s...2025-07-0242 min
Humans Behind the MetricsCarving Her Own Path: Dreams, Determination, and the Universe’s Support with Hurriyeh Iftikhar, Siena AIEver wonder what it looks like to turn vulnerability into your greatest business asset while building brands that feel like conversations with your best friend?Today, Charlene sits down with someone who's not just building marketing campaigns—she's building movements rooted in authentic storytelling and human connection. Hurriyeh Iftikhar is the founding marketing lead at Siena AI, former marketing leader at LiveLike, and a proud Pakistani-Canadian who landed every major job through shameless cold outreach. But what sets her apart isn't just the tech—it's how she calls herself "the most fortunate person in the room" and beli...2025-06-2544 min
Humans Behind the MetricsFrom Dad Duty to Data-Driven Decisions Unfiltered: Heavy Equipment, Home Life, and Hitting KPIs with Brent Brooks, TexadaEver wonder what happens when a seasoned Amazon executive trades corporate chaos for toddler tantrums—and discovers it makes him a better marketing leader?Today, Charlene sits down with someone who's mastered the art of authentic storytelling in an AI-saturated world. Brent Brooks is the Director of Marketing at Texada Software, former Amazon Principal Product Marketer for Alexa Smart Home, and a father of two who took an 8-month career break to focus on fatherhood. But what sets him apart isn't just his tech pedigree—it's how he applies parenting wisdom to marketing strategy and refuses to let...2025-06-1844 min
Humans Behind the MetricsWhy This Billion-Dollar Leader Learns Languages Daily with Charles Stucki,NeeveEver wonder what it looks like to lead with both data and deep humanity across decades of tech evolution?Today, Charlene sits down with someone who's not just led multi-million and billion-dollar businesses—he's guided thousands of humans through waves of technological change that reshaped entire industries. Charles Stucki is the Head of Marketing at Neeve, former VP at Cisco, and ex-McKinsey partner. But what sets him apart isn't the titles—it's how he calls himself "the Forrest Gump of tech" and speaks six languages just to connect deeper with people around the world.They chat...2025-06-1139 min
Humans Behind the MetricsHow to Scale Without Losing Your Best People (The Secret to People-First Growth) with Max Trudel, EvoliaEver wonder what happens when someone actually builds operations around people instead of the other way around?Today, Charlene sits down with someone who's not just building better companies—he's rethinking how people experience work itself. Max Trudel is the COO and co-founder of Evolia, a company reshaping how businesses approach scheduling, time management, and the human side of operations. Beyond the title, Max is a university lecturer and radio host, and what sets him apart isn't just what he does or what he builds, it's how he builds it. With heart, with intention, and wit...2025-06-0842 min
Humans Behind the MetricsThe Art of Balancing Data and Gut: How a Tunisian-British Marketer Scales Teams While Traveling the World with Aimen Chouchane, UptickWhat if the marketer who's visited 39 countries has discovered the secret to building teams that thrive across time zones and cultures?Aimen Chouchane went from government advisory to leading marketing at Uptick, serving the fire protection industry across four continents. While other marketers chase generic SaaS playbooks, Aimen discovered his niche audience doesn't live on LinkedIn all day—they're out in the field keeping buildings safe.Want to know the Wi-Fi research trick that saved his biggest deal? Or how a portable second screen revolutionized his work-travel balance? Aimen shares both.But wait un...2025-06-0438 min
Humans Behind the MetricsThe Marketing Leader Who Turned His Day-One Confusion Into a Career Philosophy with Christian Kunkel, FingercheckWhat if the CMO who calls himself "just a simple guy" has cracked the marketing code that's stumping industry leaders?Christian Kunkel went from asking "What's a GRP?" to leading Fingercheck through the saturated payroll software market. While other CMOs chase growth hacks, Christian discovered customers were finding them through ChatGPT — not Google or ads. This revelation completely shifted his team's approach to customer discovery.In this episode, Charlene Ormo interviews Christian Kunkel, a strategic mind who's not just building marketing systems, but reshaping how small businesses thrive. As CMO of Fingercheck, he's leading the ch...2025-06-0141 min
Humans Behind the MetricsThe Player-Coach Philosophy: Building SaaS Companies Through Sports Mindset and Human Connection with Scott Nazdan, PanoptoEver wonder if the key to SaaS success isn't about chasing every new growth hack, but about getting back to basics? Things like showing up, leading by example, and never forgetting that at the end of the day, people buy from people?That's exactly what Charlene Ormo explores in this episode of Humans Behind the Metrics with Scott Nazdan, Vice President of Product Marketing and Strategic Communications at Panopto. Scott is a seasoned marketing and sales leader who calls himself a "player-coach," and he lives by one core belief: genuine human connection is the foundation of everything.2025-05-2849 min
Humans Behind the MetricsThe AI Automation Trap That's Killing SaaS Growth, The Unreplicable Human Element in SaaS Growth with Saren Sakurai, Wethos AIWhat if the secret to AI success isn't about being more machine-like — but about being more authentically human?In this episode of Humans Behind the Metrics, Charlene Ormo sits down with Saren Sakurai, a creative strategist with a rare blend of left-brain clarity and right-brain magic. He's helped early-stage startups find their voice and guided SaaS companies through pivots that actually work.But here's what most people don't know: Saren spent over a decade architecting award-winning campaigns for Fortune 100 brands like Coca-Cola, Sony Pictures, and Cisco — launching Sprite's digital presence and reimagining how massive brands conn...2025-05-2550 min
Humans Behind the MetricsBeyond the Hero Sale: Building Million-Dollar Relationships in a Metric-Obsessed SaaS World with Gus Byleveld, Journey AppsWhat if hitting your first million isn’t just about the numbers — but about the people behind them?In this episode of Humans Behind the Metrics, Charlene Ormo chats with Gus Byleveld, Chief Revenue Officer at JourneyApps, to explore the often-overlooked human side of reaching $1M in sales.Instead of focusing on sales tactics and funnels, they talk about what really drives growth — understanding your buyers, building real relationships, and meeting people where they are. Gus shares how empathy, self-awareness, and honest reflection create a strong foundation for a business that lasts.This isn’t...2025-05-2150 min
Humans Behind the MetricsHuman Side of Business Value with Karen Chalmers, InterValWhat if the numbers you rely on are telling only half the story?In this powerful episode of Humans Behind the Metrics, Charlene Ormo sits down with Karen Chalmers of interVal to uncover the overlooked human side of business valuation.Going beyond the numbers, they uncover the vital human elements – your story, your people, and your mission – demonstrating how these create a more holistic picture of true business worth that traditional metrics alone cannot provide.This isn't just another conversation about business. It's a profound reframing of how founders and businesses—at every stage—...2025-05-1836 min
Humans Behind the MetricsWelcome to Humans Behind the Metrics: Why This Podcast ExistsAre you tired of the same old metrics-driven conversations in the SaaS world? What if I told you that behind every number, there's a story waiting to be told? Hosted by Charlene Ormo, SaaS Growth Architect and founder of LEADX Media, this podcast goes beyond the surface of dashboards, acquisition targets, and CAC reductions. It’s a space created to bring heart back into business conversations and highlight the people behind the metrics.The very first episode of Humans Behind the Metrics sets the tone for what’s to come — a raw, unfiltered exploration of the hum...2025-05-1810 min
Humans Behind the MetricsTrailer: Humans Behind the MetricsBehind every scalable metric…is a human story no dashboard can tell.This is Humans Behind The Metrics.I’m Charlene Ormo — SaaS Growth Architect, founder of LEADX Media (the company behind this podcast), and your host.This podcast is where we pull back the curtain on SaaS growth — not through polished case studies or fancy funnel breakdowns (although we will have those too)… but through the real, raw stories of the people behind it all.The missed targets. The late-night pivots. The identity shifts. The moments that nearly broke them — and the ones...2025-04-3001 min
Freelancer of the WeekCharlene Ormo - Depressed Emo Kid recovers to become Marketing and Mindset Coach | FoTWCharlene Ormo is a Marketing and Mindset Coach who worked for multi-million-dollar companies as a Chatbot Expert. To mention some are School of Bots. Mind valley, Manychat, Lazy lifter etc……Continue reading Charlene Ormo – Depressed Introvert recovers to become a Marketing and Mindset Coach | FoTW2022-12-0459 minFreelancer of the weekCharlene Ormo - Depressed Emo Kid recovers to become Marketing and Mindset Coach | FoTWCharlene Ormo is a Marketing and Mindset Coach who worked for multi-million-dollar companies as a Chatbot Expert. To mention some are School of Bots. Mind valley, Manychat, Lazy lifter etc... As a child, she was really depressed and introverted. Came to the point she was already suicidal. But in spite of this, she has recovered from this trap and got involved in business and marketing at a very young age. Because of this, she has served premium international clients and earned a lot with her agency, AfterClick Media. Right now, she is pursuing a goal to be a marketing...2022-12-0459 min
Million Dollar Filipino46. The Ever-CHAnging Why Of The ProfiCHAble Chatbot Business Mastery Mentor, Charlene OrmoStart With Why.If you know the classic childhood game na “Simon says”, at sige ka naman sa pagsunod after reading this book… it actually makes perfect sense… Unless poorita ka!Aba eh, tara na at makinig and listen to the story of this episode’s heroine na panay tago sa lungga, until a tragic event hit close to home, and made her dig deeper on her own why.Pero wag muna magconclude, okay? If you already know our guest and are amazed by her achievements, ay naku. Siya na mismo ang nagsabi...2022-10-0755 min
Freelancing With FaithEp 43: Marketing to High-End Clients as a Freelancer with Charlene Ormo (Filipino-English)Marketing to high-end clients as a freelancer is not that complicated as most of us think. Listen to this interview and learn from Charlene Ormo not just from her experience but on what to do so that we can get premium rates and attract high-paying clients. ------------------------- Connect with Charlene here: Website: https://afterclickmedia.com/LinkedIn: https://www.linkedin.com/in/charleneormoFacebook: https://www.facebook.com/icharlene.ormo***************Connect with us:Subscribe to our channel: https://bit.ly/FWFsubscribeFacebook page...2021-06-1048 min