Shows
Ecommerce Marketing ChatsEMC #10: AI Tools Every Ecommerce Store Owner Should Be Testing in 2026Which AI tools are actually worth your time as an ecommerce store owner in 2026?Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.In this episode, Charles and Jimmy cut through the noise and focus on the AI tools making a real difference for ecommerce stores right now. Charles dives into Claude's new browser extension - still in beta but already capable of writing product descriptions, running competitor UX analysis and executing tasks directly inside Shopify. He also introduces SEO Gets, the visual Search Console tool that's quietly replacing...
2026-02-1429 minEcommerce Marketing ChatsEMC #9: Stop Chasing Generic Keywords (Search Intent Strategy Explained)Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.In this episode, Charles and Jimmy break down why most ecommerce brands waste money chasing generic keywords when they should be targeting high-intent, specific searches. Jimmy reveals a client doing $200K/month on Google Ads with $1-2 CPAs and 33 ROAS - their secret is selling established brands that have already done the marketing heavy lifting. Charles addresses the "SEO is dead" narrative with real data showing Google still drives 95%+ of organic traffic.You'll learn:Search intent...
2026-02-0545 minEcommerce Marketing ChatsEMC #8: ChatGPT Launches Paid Ads! First Mover Advantage for Ecom BrandsWelcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.In this episode, Charles and Jimmy break down OpenAI's major announcement: paid ads are coming to ChatGPT for free users in the US (launching in the coming weeks). Jimmy explains why ecommerce brands need to jump on this immediately for first mover advantage before large companies adapt.They share real client data showing the massive gap between optimized and non-optimized stores - one client gets 5% of traffic from ChatGPT whilst another with generic descriptions gets just 6 visits in 90 days. Charles...
2026-01-2130 minEcommerce Marketing ChatsEMC #7: Google's New AI Business Agent Changes Everything for EcommerceWelcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center. This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product descriptions are optimised correctly.Jimmy shares real data showing AI search now drives 5-10% of revenue for some clients (up from 0.5% at the start of 2025). He breaks...
2026-01-1532 minEcommerce Marketing ChatsEMC #6:
Black Friday Mistakes & Why "It's Not For My Brand" Is Costing You MoneyCan the busiest ecommerce shopping period of the year really not be right for your brand?Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.In this episode, Jimmy and Charles tackle head on the biggest excuse brands make during Black Friday: "It's not right for my brand." They break down why this lazy thinking is leaving serious money on the table and share creative strategies that work even for premium, no-discount brands.Jimmy also makes a big announcement about his plans to launch his own...
2025-11-081h 04Ecommerce Marketing ChatsEMC #5: Black Friday Preparation 2025: Ad Copy Secrets & SEO Collection PagesWhen was the last time you updated your brand search ad copy?Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).In this episode, Jimmy tests the Up Promote affiliate app while Charles reveals his year-round Black Friday SEO strategy that's currently ranking #1 for his client's important keywords.They break down the 57% CTR opportunity hiding in your metadata, why "high quality products" is killing your conversions, and the cross-agency communication mistake that's leaving money on the table during your biggest sales period.
2025-10-1556 minEcommerce Marketing ChatsEMC #4:
AI Search Acronyms Chaos, When to Scale & Black Friday PrepWhat's the right name for showing up in AI searches? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).In this episode, Charles shares his semi-viral LinkedIn post about hating the term "GEO" while Jimmy explains why the most common coaching question is "when should I scale?" They unpack the ChatGPT x Shopify partnership, attribution tracking nightmares, and why claiming "Black Friday doesn't work for my business" is costing you money.You'll learn:The ongoing...
2025-10-091h 02Ecommerce Marketing ChatsEMC #3: Google Disables Rank Tracking Data & Black Friday Marketing StrategiesWhat happens when Google breaks every SEO rank tracking tool overnight?Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).In this episode, Charles explains Google's removal of the &num=100 parameter that has crippled the entire rank tracking industry, while Jimmy explores affiliate marketing partnerships with existing influencers and shares why most ecommerce blog content never drives actual sales.You'll Learn:How Google's technical change affects every major rank tracking platformWhy SEO tools can no longer...
2025-09-2559 minEcommerce Marketing ChatsEMC #2: The 1st Supplement Brand Designed for Outdoor Adventurers ft Hursh Dodhia-Shah, OptiventureHow do you create the first premium supplement brand specifically designed for outdoor adventurers?Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.In this episode, we interview Hursh Dodhia-Shah, Co-Founder of Optiventure, who sold his digital marketing agency and created a premium supplement brand after a 35-day Himalayan expedition revealed a massive gap in adventure nutrition.You'll learn:How to leverage complementary partnerships (entrepreneur + content creator)Building a 25% email conversion rate from 500 subscribersPremium positioning strategy competing with Athletic GreensWhy agency skills...
2025-09-151h 00Ecommerce Marketing ChatsEMC #1: From 30K to Nine Figure Ecom Brand - Success Traits & Black Friday StrategiesWhat does it take to build a business from 30K to nine-figure revenue in just five years?Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In our debut podcast episode, Jimmy reveals the behind-the-scenes story of a client who achieved nine-figure revenue and the exact founder traits that drove this growth.You'll learn:Five traits of nine-figure ecommerce foundersWhy revenue plateaus for 6+ months signal dangerBlack Friday prep strategies that workEmail automation: 10x improvement case studyPush notifications: $112K additional...
2025-09-041h 01
The Charles Travers ShowThe Best Google Ads Strategies for Ecommerce in 2024 - Jimmy DalgleishIn the latest episode of The Charles Travers Show,
I bought on one of my good friends Jimmy Dalgliesh.
Jimmy's a real pro when it comes to Google ads, especially running ads for E-commerce stores!
In this interview, he shares...
👉 why Google shopping Ads are the best value for money right now.
👉 the importance of having e-com conversion tracking set correctly
👉 how you can show your products on Google Shopping tab for free!
And many more helpful tac...
2024-04-1846 min