Shows
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe BEST Facebook Ads Tutorial For Beginners in 2024: the 3:2:2 MethodFacebook Ads stand as a cornerstone for success in 2024. The introduction of the 3:2:2 method marks a pivotal shift, offering businesses an innovative strategy to scale effectively and tap into new audience segments.This video unveils the powerful 3:2:2 method for Facebook ads, a revolutionary approach for 2024. You'll learn to create sustainable, engaging ads that effectively scale your business and reach new audiences. By integrating AI tools for imagery and copy, plus strategic campaign planning, you'll gain skills to enhance your marketing effectiveness. Embracing this method can lead to substantial growth, broader customer reach, and improved ad performance, profoundly...2024-03-1220 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASEfficient Video Creation: How to Make 1000+ Videos in 30 MinutesUnbelievable Video Magic: 1000 Videos in 30 Mins for Less Than $100! Discover the secret to massive video output without breaking the bank. In this guide, I'll unveil how you can revolutionize your content strategy, creating over a thousand videos in just 30 minutes, all for under $100. Dive into the world of efficient video production and never look back!► Opus.Pro & Repurpose.io- https://www.opus.pro/?via=Disrupter- https://repurpose.io/?aff=32994► Join my Newsletter FREE - Disrupter Dispatch from Charley T, Foun...2024-03-0722 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS2024 Guide: Mastering Cost Caps for Facebook Ads SuccessCost caps can make or break your Facebook ads – learn how to dominate in 2024!In this comprehensive guide, we delve into the intricacies of managing your ad spend effectively with cost caps. Discover how to leverage this powerful tool to maintain control over your Cost Per Action (CPA) while scaling your campaigns efficiently. With insights drawn from years of industry experience and millions in ad spend, this guide is your ticket to mastering Facebook ads and ensuring your campaigns deliver maximum impact. Dive in now and start transforming your approach to Facebook advertising in 2024!...2024-03-0522 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to Build a Million Dollar Ad Account From SCRATCH using AI & ChatGPTHey folks, it's your favorite professor Charley T here! In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating and scaling a Facebook Ad account, starting from ground zero. Interested in Facebook Ads 2023 and broad targeting on Facebook? Then you're in the right place. This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro at broad targeting. This video is part of...2024-03-0132 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDynamic Creative & Machine Learning: Adspend with Charley TichenorCHECK OUT MY RECENT PODCAST WITH TRIPLE WHALEIn this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.Connect with Charley2024-02-0154 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASExciting Static Ad from Doe Beauty!Get ready for the biggest ad of the week featuring Fraser! This time, it's a simple static ad from our mutual friend Jason at Doe Beauty. Even though it's simple, it's absolutely smashing it. We were blown away by last week's video, so you won't want to miss this one either. Get excited and hit that subscribe button!Doe Lasheshttps://doebeauty.com/Chapters:00:00 The Greatest Ad In the World, with the Best Facebook Ad Hook EVER!01:12 Spriggy: Australia's #1 Pocket Money App01:39 What is...2024-01-2418 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDestroying 99% of Facebook ads experts (by Markademics)Meet Charles Tichenor IV, a leading Facebook advertiser in the US, credited with generating over $1 billion in revenue. With a decade of experience, Charley has managed 7-figure daily budgets for brands like Schwarzkopf, Nissan, and CBS. His early work included handling Facebook ads for Apple and New Balance, with budgets ranging from $10,000 to $1M+ per day. As the founder of Disrupter School, Charley is committed to reshaping the digital marketing industry, having helped thousands through programs like Facebook Ads MBA. Join us as we explore his insights and disruptive strategies in this episode.CharleyBot.ai is Free 24...2024-01-191h 04The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASGreatest Ad In The World | Hopper's $37 Hotel Ad: Breakdown, Visual Appeal & Psychological HackingToday's video delves into dissecting an advertisement by Hopper, an app that offers cheap hotel deals. We'll explore the unconventional format of their static ad and discuss how it captivates audience attention, thereby serving as an effective top-of-the-funnel ad. Additionally, we'll uncover key insights on how this ad mirrors organic content, emphasizing the importance of aligning paid media with organic strategies. Join us as we analyze the visual appeal and strategic implications of this ad, shedding light on its potential scalability and impact on user experience. @FraserCottrell Find Fraser - https://twitter.com/sourfraser https://ww...2024-01-1719 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS🐉How To Train Your Facebook: Charley Tichenor the Algo Whisperer► Education Resources- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup► Work with me directly - Disrupter Agency: https://bit.ly/DisrupterAgency► Newsletter & Merchandise- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp► Connect With Me On Other Platforms- Twitter: https://twitter.com/CTtheDisrupter- Instagram: https://instagram.com/CTtheDisrupter- LinkedIn: https...2024-01-1051 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to Scale Facebook Ads for Exponential Growth | Proven StrategiesDiscover the Definitive Guide to Scaling on Facebook - Part 1!Hey there, amazing peeps!Today, we dive deep into the definitive guide to Scaling on Facebook in our latest episode, and it's jam-packed with valuable insights that can help take your business to the next level. So, without further ado, let's jump into all the juicy details.In this episode, Charley covers some key points that you'll definitely want to take note of:1. Omni Channel Targets: Learn how to effectively target your audience across multiple...2024-01-0512 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBold Predictions for 2024: The Future Of Digital Marketing, What You Need to Know to Scale and GrowWelcome to a very special edition of Digital Marketing Five, where we delve into the future: our predictions for 2024 are here. As a new father, I bring a fresh perspective to this year's forecasts. With a track record of 80% accuracy over the past four years, these insights are not to be missed. Let’s explore what the next year holds, including my exclusive super hot take. Ready for a glimpse into the future? Let’s get started!CharleyBot.ai is Free 24hrs a day► Education Resources- The Fa...2024-01-0316 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBuilding a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023Hey folks, it's your favorite professor Charley T here! In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating 3:2:2 ads and scaling a Facebook Ad account, starting from ground zero.Tired of endless cycles of creative testing that drain time and resources? Our groundbreaking approach leverages machine learning to optimize your campaigns, debunking myths like ad fatigue. Say goodbye to outdated practices and embrace a smarter, more efficient advertising strategy. The future is 3:2:2—don't get left behind!...2023-12-2127 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASScaling Your Facebook Ads: A Proven StrategyWant more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.🔔 Subscribe for More Social Media Marketing Insights – / @socialmediaexaminer 👁️🗨️ About Charley Tichenor– Website https://mba.facebookdisrupter.com/– Facebook / ctthedisrupter – Instagram / ctthedisrupter – Twitter / ctthedisrupter – YouTube / thefacebookdisrupter 🔗 Other Notes From This Episode– Find other products, tools, and resources mentioned in this episode 2023-11-3050 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBuilding a $1 Million Brand in 12 Months with Facebook Ads | Interview with Charley TichenorHere are the timestamps for each topic:0:00: From $50k/week to $1M/week7:20: Metrics to look at if you want to scale your brand11:02: How to identify the Hero Product of your store13:24: Promoting multiple products? Watch this17:52: Making +$100k/mo with a sold-out product20:33: Turning off ads because of negative comments22:27: The tactics to get to consistent $1M weeks24:40: The winner...2023-11-281h 07The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDynamic Creative & Machine Learning | Adspend | Charley TichenorIn this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.► Connect With Me On Other Platforms:- Twitter: https://twitter.com/CTtheDisrupter...2023-11-2254 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow To Train Your Facebook: Charley Tichenor the Algo WhispererListen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.🔵 Charley T's interesting/impressive origin story🔵 What the Facebook Newsfeed REALLY is and what that means🔵 How to drive engagement without asking for it🔵 Why Facebook Lives and Organic Posting are a MUST DO🔵 Why you should always delete low engagement posts🔵 How to train the algo to make sure no learn...2023-11-1651 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe ONE Facebook Campaign You Need To Spend $1M This Year W/ Charley TichenorFrom being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”This was one of the most inspiring interviews I’ve ever had.Charley brings 100%, 100% of the time.He hates ROAS & MER.He believes in simplicity over complexity.He trusts the math, not his emotions.And has a heart of gold.It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situ...2023-11-1450 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASCharley Tichenor; Facebook Top 100 Advertising Expert in the USA.Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the most cost-efficient way to reach many people and monetize...2023-11-0349 minThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBuilding a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023Hey folks, it's your favorite professor Charley T here! In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating 3:2:2 ads and scaling a Facebook Ad account, starting from ground zero.Tired of endless cycles of creative testing that drain time and resources? Our groundbreaking approach leverages machine learning to optimize your campaigns, debunking myths like ad fatigue. Say goodbye to outdated practices and embrace a smarter, more efficient advertising strategy. The future is 3:2:2—don't get left behind!...2023-09-1227 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFrom Zero to Hero: Building the 3:2:2 Method with Charley's ExpertiseAre you ready to learn how to build the 3:2:2 Method in a live ad account?
Look no further because I'm Charley, I invented the 3:2:2 Method, and I'm here to guide you through the process, step-by-step. I'll share my screen and show you every single step of the way inside my ad account.
Before we start, we need three things: 3 creatives, 2 primary texts, and 2 headlines. And if you want to take it to the next level, I'll even show you how to use AI to create killer copy based on Google search volume, and competition in the space.
Don't miss...2023-06-1207 min
The Ecommerce AlleyTEA 68: The ONE Facebook Campaign You Need To Spend $1M This Year W/ Charley TichenorFrom being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.” This was one of the most inspiring interviews I’ve ever had. Charley brings 100%, 100% of the time.He hates ROAS & MER.He believes in simplicity over complexity.He trusts the math, not his emotions.And has a heart of gold.It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU have to be...2023-04-2451 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe Coach Yu Show - Facebook Ads Secrets with Charles Tichenor1) 1:36 What was it like to have a 7-figure daily budget on Facebook?
2) 2:32 What are the most common mistakes that prevent people from scaling up from a $1,000 - $2,000 daily ad budget?
3) 4:09 Tell us more about your systemic approach to testing that is less trial and error and more architecture based
4) 5:47 "How do we structure our campaigns now, given that Facebook's a smart machine learning system, given that it's not one-off offers and it has to be evergreen? Talk about how important it is to have 50 c...2023-03-0757 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFrom Punk Rock Star To Marketing MasterIn this episode, we sit with Charley and talk about his life from punk rockstar to marketing master and Facebook ads wizard.
2023-03-0252 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASTwo Facebook Ad Experts and a Rockstar radio host walk into a room...Charley Tichenor has spent nearly a decade of growing 7 & 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growing and changing platform. They cover everything from strategy, to ad set build, to audience selection, while having a laugh along the way!
It's an in-depth episode perfect for people who are starting out with Facebook Ads but also those experienced marketers who want to try something new!
2023-02-281h 32
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook Ads Are NOT DeadAre Facebook Ads really dead? We chatted with Charles Tichenor all about the future of Facebook Ads and how you make them profitable in 2022.
2023-02-2307 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASSpending $100 Million+ on Facebook Ads & More w/ Charley TichenorIn this episode of The Snowball Effect, Social Snowball founder Noah Tucker sits down with entrepreneur Charley Tichenor to discuss the latest buzz in the digital world
2023-02-2123 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASCharley Tichenor; Facebook Top 100 Advertising Expert in the USA.In today's podcast, we have Charley Tichenor with us. Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.
Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the...2023-02-1649 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow THIS MAN Grew Multiple ECOM Brands From 7-Figures To Over $100,000,000!Hey! If you’re new to the channel, my name is Nick Theriot I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We've worked with clients like Gritty Soul, Metal Address Signs, and many more! In today's podcast episode... I sit down with Charles Tichenor - the founder of Disrupter to talk about the role of facebook ads in marketing in 2022. We also talk about key factors you need in order to grow your eCommerce brand fast. Charles shares some of his strategies and tactics that have allowed him to grow multiple ecommerce brands from 7-figures to...2023-02-1456 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASWhat Media Buyers Don’t Know about FacebookWelcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative.
👉 Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be creative.
👉 Charlies says that his biggest venture at pres...2023-02-0950 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDetermining Who’s Really The Smartest Person in the Room with Charles Tichenor IVIn This Conversation We Discuss:
[00:00] Intro
[01:21] Charley’s very rough start
[03:52] The beginning of Charley’s FB expertise
[07:39] Charley focusing on educating people about FB
[10:20] Why people fail to learn about FB
[11:15] How Charley’s FB Ads MBA Program works
[12:16] Working with amazing bosses
[12:50] What makes businesses successful
[13:28] Charley’s biggest focus right now
[14:24] Charley’s philosophy of success in FB
[15:14] Receiving life changing stuff everyday
[15:59] The famous person is not the smartest person
[16:30] T...2023-02-0731 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASCharles Tichenor on Why Facebook Ads Still WorkTopics Discussed: - What Charles has learned from 10 successful years of advertising on Facebook - How to use Facebook’s machine learning to your advantage - What is end user experience and why is it so important when creating Facebook ads? - How to succeed in marketing on Facebook in 2022 - Why casting a wide net and doing one thing well are the two most important things in Facebook advertising - What is the right creative for Facebook ads? - Where should Facebook advertising fit into your business model?
2023-01-1920 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASAshton Shanks of HemonX & Charley TAshton and I sit down and talk about the differences in how we approach Facebook Ads. We both teach folks around the world, and we share a wide history on the platform. Ashton describes his approach as a Direct Response marketer who doesn’t trust Facebook And of course, I lean into how I leverage Facebook to scale confidence and brands.
2023-01-0509 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASAlex Greifeld (@heyitsAlexP) of No Best Practices & Charley T: How to Grow Your BusinessAlex Greifeld has been working in eCommerce for more than 10 years in roles ranging from operations to performance marketing. Her experience spans bootstrapped indie brands, private equity-owned brands and publicly traded global brands.
Alex writes a blog and newsletter named No Best Practices. She publishes content that helps DTC brands run marketing campaigns that actually improve the bottom line. There are a lot of gurus and growth hacks in the marketing world, but smart brands know that there are No Best Practices.
We talk about:
What ties all...2022-03-2354 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASMaking a Ton of Money with Facebook Ads: Interview with Sammy Blades-MooreHow Sammy did a $1M Year in 2021 using Facebook Ads
How he found success during Covid
The value of finding a source you can trust
His BEST ADVICE: Attribution & ROAS
Building a Real Business vs. making Facebook look good
What his MISSION is
How Facebook is such a small piece of the puzzle
The Value of the Ads Library
AND SO MUCH MORE!
2022-03-1859 min
Whale Informed by Triple WhaleEP 021 - Charley Tichenor - From Punk Rock Star To Marketing MasterToday we welcome DTC Twitter's most polarizing follow, Charley Tichenor to the show. Charley is a wealth a knowledge when it comes to Facebook ads and today we break down why he's bullish on Facebook in 2022 (despite the fear mongering), why CPMs may be overrated, and much more.
Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.
Check out Charley's FB ads webinar: Apply.FacebookDisrupter.com
Follow Charley on Twitter - https://twitter.com/CTtheDisrupter
Join 4200+ top marketers and operators, and sub to Whale...2022-03-1652 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to Make $1 Million Dollars with Facebook AdsThe MOST IMPORTANT EQUATION IN DTC Growth Marketing is simple
(CPA + COGS) / LTV
1: Find the offer that presents the best Ratio
2: Smash Until it Breaks
3: Expand the bottleneck for this journey
4: Smash Again
2022-03-1617 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBuilding to Scale: Facebook Ads Strategy for 2022 with Vini of BHTB MediaVinicius Leon Petrii, Founder of BHTB Media & Facebook Ads MBA Program Alumni
We have an awesome conversation covering fun with:
2022 Facebook Ads Strategy and Tips
The Old Way of doing things, and the NEW WAY TO WIN
The Facebook Ads MBA Program
Our Shared BEST PRACTICES for Creative Testing
Ad Tracking, Reporting and METRICS after iOS14
The Bright Future of Facebook Ads in 2022
2022-03-1137 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDTC Coffee Shop Episode 8: Facebook Ads "Build to Scale"Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil
Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-261h 00
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASProduct vs Brand with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil
Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-2426 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASGet to know Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil
Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-2305 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBuilding Your Facebook Ad Account to Scale Your Business with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-2206 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS2022 Facebook Ads Predictions with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!
Featuring Cody Plofker & Rabah Rahil Cody Plofker: Director of E-Commerce @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.
Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.
2022-01-2117 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDTC Coffee Shop Episode 5: Testing & Hot TakesTesting & Hot Takes Featuring Collin Slattery & welcoming back Barry Hott Collin Slattery: Digital ads pro & founder @taikundigital, part-time nomad, and Chicago sports fan. Tweets about digital marketing, bike politics & sports. Barry Hott: Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes
2021-12-231h 24
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDTC Coffee Shop Episode 4: BLACK FRIDAYBLACK FRIDAY IS HERE Featuring Daniel Graham Welcoming back Brent Sterling & Dylan Carpenter Daniel: @foodog85 founder/ceo mint performance marketing - a social chain agency | partner at Spudsy Foods | ex: strategy lead at myspace, aol, turn. Welcoming Back Brent Stirling @Brentertainer Growth & Sales at @Shoelace, we grow DTC brands. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Ex: Growth at The Big Green Bag & Dylan Carpenter @marketerdylan Head Koala @ Koality Media. Facebook Ads Addict. Beer League Goalie. Texas State Alum. I probably spend $30k/day in ads. Co-Host of The Rich Ad Poor Ad Podcast2021-12-231h 05
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDTC Coffee Shop Episode 3: Hiring a Good Team & BFCM/Q5 PrepToday we have: @Brentertainer of @Shoelace @DanielRamley, 7figure Entrepreneur & Facebook Ads MBA Program Alumni We talk about: BFCM What Makes a Good Marketing Hire Q5 Planning & OUR FAVORITE DTC BRANDS Dandy Del Mar: @DandyDelMar on IG @Indestructible Shoes : @indestructibleshoes on IG - https://indestructibleshoes.comIndosole: @indosole on IG - https://indosole.comTen Tree: @tentree on IG - https://www.tentree.comKotn: @Kotn on IG - https://kotn.comWuxly: @WuxlyMovement on IG - https://wuxly.com Brent Stirling: Tech-ish. Growth & Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Prev: Growth at The Bi...2021-12-221h 10
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDTC Coffee Shop Episode 2: AttributionToday we have: @RabahRahil of @TryTripleWhale @MarketerDylan of Koality Media @BingHott of @Jump450Media and @RanchWater We talk about Shiba, Fantasy Football, Black Friday / Cyber Monday… And Barry takes us deep into a BARRY HOTT take on attribution that inspired storytelling, hills to die on, email, seo, running FB at a loss and if Attribution really is 100% Bullshit! Plus a ton more Big Shout to Plant Goods, Ranch Water, Last Crumb, Bite Toothpaste, Dandy Del Mar, Muddy Bites, Nuts.com & Liquid Death… all of whose got a ton of love in this episode from November 11, 2021
2021-12-221h 07
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook Ads Mastery w/ Ivan Burev @imivanburev on IGFacebook Ads Mastery - chatting with @imivanburev on IG Facebook Ads always work. WAIT . Facebook ADS never work. WAIT . Facebook ADS are great. WAIT . Facebook ADS are a waste of money. WAIT . Facebook ADS are not for my business. WAIT. . Facebook ADS exploded my business. WAIT. . . . And many more with @ctthedisrupter . And it was such a blast🤘💪🔥
2021-12-2255 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASGetting Predictable Results With FB Ads is Finally Possible🔥 LIVE TRAINING - Getting Predictable Results With FB Ads is Finally Possible Even If You Got Slapped With The New iOS Update With Yash Sharma from the @Paul Ponna Official YouTube Channel
2021-12-2136 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASInterview w/ Alexander Ferenczi, Chief Problem Solver at Advocaczi & Facebook Ads MBA Program AlumniAlexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!
2021-12-2134 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook Ads Don't Work AnymoreYour Facebook ads aren’t working anymore, because you’ve been lied to. You see the problem with gurus & experts is they don't fundamentally understand how facebook’s machine learning actually works You don’t need interest groups for targeting because your ad does your targeting. You don’t need lookalike audiences because your ad creates its own lookalike audience. You don’t need 1000’s of campaigns because you can spend millions on just one campaign. You don't need to warm up your pixels because facebook knows who your customers are even if you are just starting out. You don’t need to ra...2021-12-2126 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBroad or Death: The Real History of Facebook Ad's FutureWe’re seeing the 3rd great PURGE via Facebook Ads - Click to Learn Why this is a GREAT THING Part 1: oCPM Part 2: The Disrupter Group, The Power 5, CBO and $10B in Annual Spend Part 3: iOS14 & the death of the Facebook Hack But 1st Real Data on Ad Spend Marketcap Plus a lesson from past failures On why fighting FB, resisting change is a fatal mistake If you’re finished taking the same recycled bad advice from the same circle of folks who have been failing you for years … I’m taking applications for my Facebook Ads MBA Program… Classes start...2021-12-2048 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASInterview w/ Kelvin Parker - CMO/Copywriter w/ 30+ yrs Experience & Facebook Ads MBA Program StudentKelvin has 35+ year in direct marketing ... Started out as the marketing director of publishing companies - which led to copywriting, deal-making, media buying - and A.I. & machine learning, Market Validated Offer Testing, "train-the-algorithm" and more.
2021-12-2055 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASPerformance Positioning & Branding: Facebook Ads MBA Program Guest Lecture w/ Glenn RudinGlenn is a WORLD CLASS EXPERT in Positioning and Branding. This is a guest lecture from the Facebook Ads MBA Program. My Facebook Ads MBA Program is the only training program that teaches you how Facebook works from the perspective of someone who actually helped design how it works! It’s the only training program that teaches you how to think about problem-solving as well as the process and systems to see sustainable high-confidence growth year after year! If you’re frustrated, sick, and tired of not getting the most out of your Facebook advertising efforts, and you want to be hap...2021-12-2055 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASWinning With Facebook Ads: The Truth About Broad (or Open) TargetingOne of the, if not the most controversial topics of conversation when it comes to Facebook ads these days is whether or not you should use broad or open Targeting. Now, on one side, you have a lot of gurus, experts, and individuals who spend a lot of their time hacking their way towards progress, relying on hard work, high levels of investment, and getting lucky in order to be successful. And in the other corner, you have the word of one of the top 100 most successful and elite Facebook advertisers with hundreds of millions of dollars in spend who...2021-12-1935 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASRed Flag & Trigger Alert: An Audit of an Agency LetterThe problem with several digital marketing agencies and so-called “experts” when it comes to Facebook ads is that they think the platform isn’t any different from other digital channels, and that they have an accurate and deep understanding of how it works. Their motivation? Pride and profit. And the sad part about these agencies is that they don’t have an ounce of genuine care for their clients, even when problems arise. Simply put, they’re more concerned about covering their tracks and pacifying their clients with bullsh*t audit reports. It’s time we learn how to see through the...2021-12-1941 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook Ads MBA Program: More Than a 9-Week CourseI’m gonna say it!... You are only ONE decision away from changing the rest of your life! Are you sick and tired of setting your business success back by months, or even years? Are you fed up with constantly doubting your brand’s capability to expand because you’re still scrambling for the best practices on how to better optimize your Facebook advertising efforts? ...And worst of all, are you done with wasting your time and money on so-called digital marketing “experts” that merely provide FALSE value and OUTDATED entry-level advice or “Facebook advertising hacks”? If your answer is ‘yes,’ then thi...2021-12-1926 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe Facebook Ads MBA Program: See Optimal Results in No Time🚨If you want your NEXT 3 months to look different from your LAST 3 months… [keep reading] Consider this YOUR INVITATION. For the last several years, I’ve been building my signature Facebook Ads MBA program behind the scenes.
2021-12-1829 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASInterview with Daniel RamleyFacebook Ads MBA Program Alumni - Elite Marketer & Really Smart Dude!!!
2021-12-1821 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDeeTeeCee: Shitcoin Battle Royal! Fantasty Football Fiasco8 Men Enter - 1 Man Leave @CTtheDisrupter vs. @CJSlattery vs. @marketerdylan vs. @rabahrahil vs. @rileyfara vs. @Giebz vs. @nckdoren vs. @ImSamThompson
2021-12-181h 09
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook Ads Masterclass: Interest Groups and ABOLets dive deep into old strategies, why they are coming back... and if they are a good idea for you
2021-12-171h 07
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDTC Coffee Shop Episode 1: ABO & Interest GroupsCrypto, Football, Shopify, Hot Takes, ABO, Interest Groups, BFCM, Stories & MORE! I met Dylan years ago at the Inaugural ManyChat Conference. We had been talking ever since he noticed me spamming “Guru” & “Expert” Facebook groups like AdLeaks, with value posts before I got banned from them. Brent, is brand new to DTC Twitter… but has a 5year pedigree at Shopify and is a true stud. We laughed, and learned… had a blast and give these fine folks a follow on Twitter or Insta! Brent Stirling: Tech-ish. Growth & Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part lo...2021-12-1749 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASInterview with Ethan Norville of Coronation ProjectWe talk about Success with Facebook Ads, why we don't use Segmentation, the Value of Market Fit, why Relationships & Partnerships are important, Facebook Ad Account Architecture and SO MUCH MORE!
2021-12-1759 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASInterview with Ian ParkFacebook Ads MBA Program Alumni - 7-Figure Entrepreneur and Super Cool Dude!!!
2021-12-1751 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe Secret to Creating Great Facebook Ads That Deliver Ideal ResultsGood Facebook creatives versus bad creatives––what makes an ad good or bad has a lot more to do with the business than you might think. There are plenty of trendy ways of making ads, and there are always fun new approaches that people are trying. However, you also have to consider that static images have been working since before the Facebook pixel. Testimonial videos have worked since day one. User-generated content and Influencer content have worked since day one. The bottom line is the actual quality of the content has far less to do with the success of the ad...2021-09-2808 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to Win with Instagram Reels Ads!Instagram has just made Instagram Reels ads available… This is super exciting for folks who want to take advantage of this inventory. Let me walk you through what you need to know, how to plan for it, how do use this to succeed and one of the biggest mistakes that you should avoid. First off what you need to know is simple, this will be widely under priced attention. And will be amazing for people looking to get more attention and awareness For their business. When planning to use this new ad unit, We need to focus on what is at...2021-09-2808 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASInterest Group Targeting for Facebook Ads, is still a very bad ideaIn the scramble to accommodate for aggregate events manager, and iOS14 updates in Facebook… I’ve seen a lot of people return to the use of interest groups. Interest groups, were developed by Facebook to compete with Googles affinity audiences. This was done back when Facebook was a PPC platform, before the Facebook pixel existed, before there were Conversion Campaigns, before we had the algorithm, before we had real machine learning, and reliable LALs, and even the EdgeRank system even existed. So, why are people coming back to interest groups after they’ve been obsolete for years now? 1st off, I ha...2021-09-2710 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASImproving Lead Gen Quality with Facebook AdsUsing Facebook for lead generation can be extremely fruitful, but how do we control for the quality? Facebook has its own lead gen ad unit, or you can also use Facebook ads to drive somebody to an onboarding experience on your website. The real trick is how do we get a lot of these people while also at the same time not sacrificing the value of any one of them. First rule of thumb, lower cost leads are almost always worse. Second rule of thumb, at some point even 100% conversion rate leads don’t come at enough volume to make...2021-09-2709 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS3 Tips for Bootstrapped Start-UpsA lot of folks are starting their business happen to be also bootstrapped. The path to success for them and the issues that they face are very often similar. Here are three big tips in the one I recommend to anyone trying to start a business from bootstrapped place. The number one most important thing did I recommend any business understand, is there numbers. You need to know: What is your allowable cost per acquisition What does Success look like for now, not just long-term And also how much can you afford to invest in solving business problems The Se...2021-09-2611 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASOptimization of Facebook Ads: a How To GuideWe have a brand new e-book in town folks In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder. Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt. Sadly, at least 80% of people who run Faceb...2021-09-2610 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASElite Facebook Tools: Advanced MatchingFacebook is built around making sure that people see content they want to see... with Advanced Matching, we can use the data of users journeys across all of the internet, logged into Facebook or Not, and find the right people at the right time to help get better results. The Official word from Facebook, which I've listed below, is that Advanced Matching helps improve conversion data... but it also does something far more impactful... it lets you retarget your competitors potential customers. ***The Official Word from Facebook:*** Advanced Matching can help you optimize your Facebook ads to drive better res...2021-09-2510 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to Scale Facebook Ads past $5k a dayScaling Facebook ads is one of the fundamental skills every brand must understand how to do. It takes a great set of skills to go from $500-$2k a day. However to go from $2k to $5k and to $10k is a fundamentally different skill set. Some of the biggest misconceptions around being able to scale to $5k or five figures a day is that it comes on the back of More Work and solving the problem inside of Facebook. Once you get to a point where you are consistently able to deliver a consistent result at scale, you a...2021-09-2411 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe Only Facebook Ads Dashboard You'll Ever Need!The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard. The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer. The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition. The Scrum Doc allows business decisions to be made at a higher level than day to day performance. The Scrum Doc can be programmed to show calculated metr...2021-09-2414 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to get to $5k a day on Facebook!The 3 Things you absolute must know… to make $5k days the new normal. - I'm talking profitable, and consistent spend - this is about business model architecture and ad account strategy Take this from me, as I’ve scaled dozens of brands for years and generated 100s of Millions in revenue!
2021-09-2319 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook Ad Fatigue is 100% BSacebook Ads Ad Fatigue There are plenty of reasons that your ad might be struggling, and it almost always has to do far more with an imbalance between your budget and your estimated action rate, then anything close to what we call add the tea. Ad fatigue is a legitimate concept for inventory and demand-based platforms that show the same add to the same people dozens and dozens of times over a short window. Unless Your Facebook ads have a frequency of over 10, and your budget is over $1 million, it is extremely unlikely that you were going to experience an...2021-09-2310 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASWhat is a Customer Avatar?It’s easy to get overly excited about seeing movement within your Facebook ads’ performance metrics, particularly your ad clicks and engagements because they insinuate that your marketing efforts are making significant progress. Although that logic posits some kind of truth, there are only two metrics that will matter at the end of the day––your ad spends and revenue. Just because there are a plethora of digital channels and tools available to help you increase your business’s online footprint doesn’t mean that attracting attention has become cheaper. No matter how valuable your product is or how appealing your...2021-09-2213 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook ROAS Down in Summer?Is your Facebook ROAS going down in the month of June, or even July? Fact is, performance for direct to consumer and e-commerce always suffers at this time of year, it also suffers for retailers in the real world as well.This time of year is always tough to get people to make buying decisions, and that’s true for several reasons. First, maybe most important, the end of the spring has several very big sales pushes, promotional efforts, back to back to back… From Easter to Mother’s Day, from Father’s Day to memorial day, and up to Fourth...2021-09-2209 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASStorytime: Forcing Trends on Twitter with BotNets, plus scandalLet me tell you about the time I was building Bot Networks and Forcing Trends on Twitter with a couple of friends in a small room in Culver City California. This fun story talks about how we were able to manipulate the Twitter platform on demand. The strategy and psychology behind thousands of bot accounts on Twitter, used to manipulate local markets in major metropolitan areas, to organically promote a new movie for a nonprofit client. Not only that, but across the hall our friend was getting all of the ad creative to promote the album for the winner of...2021-09-2211 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to Make Money with Facebook Ads Running at Below a 1x ROASNow I know what you’re thinking: "Making money while losing money, how is that possible?" Well let me dive deep into how the best of the best companies utilize Facebook to generate massive gross profit and revenue while running Facebook at a loss. So the first thing to understand here is that Facebook is not the end all be all Omnichannel solution to revenue and sales for most big successful businesses. Facebook functions as an intent creation device, for customers in their purchase decisions journey. One of the biggest misconceptions in marketing, is that platform ROAS means anything. Instead...2021-09-2112 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe Truth about Retargeting with Facebook AdsRetargeting is a Luxury problem! So many brands focus on retargeting as a path to success, not realizing that Facebook is doing retargeting for you already. Often we need to decide if success is Facebook looking good, or the business succeeding. Retargeting is widely used to prop up platform level performance at the cost of overall growth and skill. Making the platform level performance look more efficient is a great path to showing out of context success. However, this often comes at a lack of understanding of overall blended costs. To put somebody into a retargeting audience and then to con...2021-09-2110 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to Build a Brand on Facebook: The 3 Most Important Things You Need to Know!Let me tell you the THREE most important things you need to understand from the perspective of Facebook ads when it comes to building a brand! There’s no time better than now to get started with a direct-to-consumer brand. However one of the biggest issues the people face is difficulty is brand building. One of the things that we need to keep in mind is that a product or a service is not a brand. A brand has an identity. What is your identity? Why should somebody pay you money more than once? There are a lot of peopl...2021-09-2014 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASStorytime: $1M Profit by reducing Facebook Ad SpendThe underlying conflict that many digital advertisers face in their marketing campaigns is whether or not they should prioritize scaling their business or obsessing over their performance metrics. This conflict is most common to Facebook advertising mainly because of the broad set of tools you can utilize to bypass any speedbumps on your road to success. Believe it or not, getting over this conundrum isn’t as complicated as it seems. You just have to realize that Facebook is a machine-learning platform with an algorithm that’s aligned to efficient and data-driven advertising blueprints. At the end of the day, F...2021-09-1919 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDuplicating Ad Sets in Facebook: The Good & The Bad... and the UglyMany many folks swear by the old tactic of duplicating ad sets.
Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com
This is often done to “reach new pockets of the audience” or to “scale the account rapidly”. While this is technically true, these efforts are being accomplished, the net impact on your ad account is rarely positive. What often is exciting, and very lucrative short term, tends to also be exhausting, and very limited i...2021-09-1910 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASEverything You Need To Know for Black Friday Facebook AdsBlack Friday is coming up, and sales have been all throughout the year… Sadly most marketers make three very important mistakes. So I’m here to help you overcome these three biggest issues most marketers face Number one. CRM lists, Very few marketers take advantage of not only their email list but also Chatbot and SMS as an asset to help them grow their business, not just acquire customers, or mature leads. Folks that you can reach for little to no cost are extremely valuable when the cost of advertising increases. During sales. By Black Friday, the cost of adver...2021-09-1915 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASOptimizing by Placement... is just a TERRIBLE ideaSo many people take a look at reporting and think about they should do is optimized by placement… This is terribly wrong.
Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com
When looking at Reporting, you can see how things did buy where are the ad was placed. A lot of folks well then take a look at this data and say well did great here and it did poorly there so what I’m gonna do...2021-09-1810 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBottom Up Attribution The Biggest Lie of Digital AdvertisingAre you 100% certain that you’re getting the most out of your cross-channel marketing efforts? Arguably, one of the biggest downsides of digital marketing is its tendency to reinforce one’s obsession with performance metrics, such as ad clicks. Although it’s perfectly fine to be mindful of your performance, you should know that in the case of cross-channel marketing, some metrics are just complete and utter bullsh*t! Why is that? EVERYONE IS OBSESSED WITH GETTING SALES CREDITS! Regardless if you’re using email, SEO, or SMS marketing, the people running these channels all want a piece of the pie! Th...2021-09-1814 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe Truth about Facebook Optimization or what most "Experts" get dead wrongThe truth about optimization on Facebook is that almost everybody gets it wrong. It’s quite easy to lose yourself due to sheer excitement when you’re running your advertising efforts on Facebook. After all, not only is it one of the most popular business platforms in the world today, it also provides a wide selection of ad optimization tools that make it convenient to scale your brand. However, convenience, in the context of practicality, is about having the opportunity to be responsible with your strategies instead of carelessly firing on all cylinders. Don’t assume that Facebook ad optimizati...2021-09-1715 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASSolutions to Your Facebook Ads Pains and ProblemsFacebook is easily one of the best advertising platforms today. With its wide range of marketing tools, it helps brands quickly accelerate their growth and get results. However, despite all its useful features, many businesses are still struggling to make a breakthrough. Why? Because instead of investing in efficient and consistent advertising strategies, they choose to obsess over their Facebook Return on Ad Spend (ROAS)! By reducing their brand’s Facebook advertising performance to a single statistic, business owners end up making rash decisions like exhausting all their money on ad spend, which messes up their progress! Remember––Facebook is a MACH...2021-09-1028 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow do you efficiently OPTIMIZE your FACEBOOK ADS after the iOS14 update?There is a lot of MISINFORMATION surrounding Facebook ads.
A lot of this stems from a core MISUNDERSTANDING of how Facebook actually works. It’s easy to treat Facebook as just another high-market business platform like Google, but in reality, there’s a HUGE difference between their algorithms in terms of their objectives! And with the new iOS14 update, it’s HIGH TIME that you started paying attention to which aspects of a business Facebook actually focuses on. Otherwise, you might as well prepare to stay in the cycle of OVERWORKING yourself while using FLAWED Facebook ad optimizat...2021-09-0920 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASThe Best Audience on Facebook"The Best Audience on Facebook"
In this class, we cover what is the best audience on Facebook to target with ads.
There are many reasons why many people want to target many different audiences, but the architecture of the algorithm and the way that machine learning and big data works cruise out that one audience is better than all of the rats. In this video, we dive through not only what that audience is but also deep dive into the details of why it’s the best audience.
Our homework for this week was to tell...2021-03-2318 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook's 1Day Post Click Attribution: a Secret of the Facebook EliteThe Highest Quality Source of Truth of all Digital Advertising
- It's Shared Among all Platforms
- It's the Most ACTIONABLE Data Point
- Yes, it's Incomplete and That's 100% Okay
Within 24 hours after clicking on an ad, what does someone do?
This is the MOST IMPORTANT data point, and the BEST WAY to measure the impact of testing, which should be our #1 priority.
2021-03-1804 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook's OCPM: a Secret of the Facebook EliteStarting with the WHY, we explore Optimised CPM
- We also cover HOW this works, and why this means that the VALUE classic metrics like CPC, CTR and yes, even CPM... have been completely undermined.
Optimized CPM (Cost per 1,000 impressions) is a bid type that shows your ad to people who are more likely to take the action you want. For example, if your advertising objective is to drive customers to your website, an optimized CPM bid will be shown to people who are more likely to navigate to your external link. With this bid type, you...2021-03-1804 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow To Build a Winning Facebook Ad Account in 2021Centralize Ad Spend Dynamic Creative Retargeting Ads Attribution (Source of Truth in Facebook Ads) Post IDs (Use Existing Post) Testing & Control Elements Avoid Short Wins, Focus on Big Wins Investment Management Solve With Simplicity, and WIN! 📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success 👨🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy 🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day...2021-03-1822 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASDTC & eCom Masterclass Q&A: 3.17.21📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success 👨🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy 🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever changing world of Facebook? 🥳That’s my specialty! 👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to...2021-03-1856 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASFacebook Testing Best Practices: Creative Testing, Strategic & Tactical too + the #1 Mistake made by Most AdvertsWe go over the Best Practices in Testing on Facebook:
- Control Elements
- Testing Variables
- Hypothesis
- Documentation
How to do Creative Testing, with high confidence
How to Test strategic elements like offers, pricing and customer journey
How to Test Tactical elements, like bidding and architecture
+ The #1 Mistake most people make, why the impact that can have on Scaling Success
2021-03-1120 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASHow to Build a Successful Facebook Ad Account: 3 Simple Steps + the #1 Secret of the Facebook EliteLet's make Facebook Easy, and let's Address why People Preach against these Best Practices (hint: there is profit in teaching failure and fear)
1. Audiences: The Best Practice of Truly Successful Advertisers, how to Solve with Simplicity, and what my best Audiences have been FOR YEARS 2. Account Simplicity, and the Right Number ads:
How many ads do you need to hit $1k, $10k or $50k spend per day
3. Machine Learning: How to construct accounts to let Facebook do all the hard work
AND THE #1 SECRET OF THE FACEBOOK ELITE: 1day Post Click Reporting
2021-03-1122 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASTargeting with Creative and How the Auction Works"Targeting" is dead... the Creative is KING, Long Live the King Here we breakdown how you can turn your "burdens for profit" into sources of long-term business success. Also, we cover, in a simple way, how the Facebook Auction works, and why nearly every "HACK" is basically just a short con scam that will hurt you in the long run.
2021-02-2833 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASWhy Interest Group Targeting on Facebook, is TRASH (A Deep Dive)We break down the differences between Interest Groups and LALs, and why interest Group are obsolete and a "Worst Practice"... in extreme detail.
2021-02-2829 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASEcoSystem ROAS, the elite version of MER (a solution to iOS14 scares)Data Is King... The FB Dashboard is Basically Useless When Managing a Brand... Here’s What You Need to Know
2021-02-2815 min
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASCAPI: Facebook Ads Server to Server SolutionSome people oppose CAPI, or haven’t made use of it yet - other folks think that data is important, and succeeding in business is of value.
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The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASWhy CPC and CPMs don't matterPretty self-explanatory, CPC & CPM's don't matter and I'm here to show you why.
2021-02-2558 min