Shows
Rocketship.fmFrom Playdates to Pixels: Debunking the Phone for Kids DebateMike's in a bit of a predicament. His 10-year-old son is asking for a phone. But like many parents, Mike isn't sure when the right time is to get his kid his first phone. On this episode, we weigh the positives and negatives of getting a phone, and look at how parents can be proactive in handling their children's phone use.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.2023-12-2035 min
Inside Marketing DesignDesigning the 'gold standard' for landing pages - S04E06 with Linear's Julian LehrIn this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. Key Takeaways01:30 - Why Julian describes what he does as “packaging d...2023-11-1557 min
Rocketship.fmInk vs. Algorithm: The Writer Strike DilemmaJoin us as we explore the intricate relationship between human authors and AI content generation. We'll navigate the complexities of this debate at the heart of the writer's strike. Is AI an innovation to embrace or a challenge to confront? What does it mean for the future of literature, journalism, and storytelling?This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Science of Scaling wherever you get your podcasts.Gigantic: Learn more about Gigantic's...2023-11-0326 min
Rocketship.fmHow tech products are funding North Korea's nuclear missile programsWe delve into the shadowy world of cybercrime and international geopolitics as we unravel the Lazarus Project, a covert operation that has sent shockwaves through the tech industry. Join us in linking a series of high-profile hacks to North Korea's clandestine nuclear weapons program. Unveiling the unsettling symbiosis between the world of technology and global security, this episode explores how seemingly innocuous tech products, when compromised, inadvertently become the lifeblood of North Korea's nuclear ambitions, shedding light on the covert strategies and far-reaching implications of cyber warfare in the 21st century.This podcast is...2023-09-2917 min
Rocketship.fmZoom Zombies No More: Surviving the CommuteocalypseIn this episode, we explore the highly anticipated return to the office and the ongoing debate about productivity. Is the office the ultimate productivity booster, or have remote work's newfound freedoms improved our efficiency? Join us as we dissect the pros and cons of each work environment and hear from individuals who've made the choice. Whether you're team office or team remote, this episode will help you navigate the productivity landscape in our post-pandemic world.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards...2023-09-2132 min
Rocketship.fmWhy Most Product Launches FailNumerous factors can cause new products to fail. The biggest problem we’ve encountered is a lack of preparation: Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game. Today we'll discuss 3 of the key reasons products fail along with case studies so you don't make the same mistakes.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Sc...2023-09-1431 min
Rocketship.fmWill Robots Take Over The World?We delve into the world of humanoid robots, highlighting their journey from past disappointments to their current state of development. We'll discuss recent advancements in their mobility and capabilities, including their use in Disney's live shows. We also raise questions about the societal impact of these robots and tease an upcoming segment and even talk to the robots themselves.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Science of Scaling wherever you get your podcasts.2023-09-0726 min
Inside Marketing DesignSolving problems as cross-functional 'astropods' - S04E05 with Piotr ŚmietanaIn this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. Key Takeaways01:22 - Inside the marketing creative team at Superside03:07 - How Piotr describes his...2023-09-0650 min
Rocketship.fmProtocol Harmony: The Evolution of Instant Messaging from AIM to XMPP and BeyondDive into the fascinating world of instant messaging as we explore its evolution from the iconic AIM to the revolutionary XMPP protocol. Uncover the challenges faced by AOL in enforcing open standards and the rise of decentralized networks. Join us on this captivating journey through the history of instant messaging, where innovation, legal battles, and the power of open-source solutions converge. All in an attempt to shed light on the past, present, and future of our digital conversations.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first...2023-08-3123 min
Rocketship.fmThe Complicated Rise of Sports Betting AppsSports betting apps have proliferated in the last year or two ever since it started to become legal across the United States. Today, we'll look into how these sports betting apps have come to such dominance, what the rise in sports betting means to sports leagues themselves, and the ethics behind making gambling so accessible. This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Science of Scaling wherever you get your podcasts.Produx Labs...2023-08-2428 minRocketship.fmThe Blurred Lines between Jay-Z and your favorite LLMOpen AI is buying up the rights to AP’s full catalog. But this move has been over 100 years in the making. Today we explore the history of the music industry's attempts to regulate and legislate an artist's right to be paid for their work as an attempt to understand what may happen in the near future with your favorite LLM’s.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Science of Scaling wherever you get...2023-08-1723 minRocketship.fmLove The ProblemIn this week's episode we change things up and take a look back at a conversation with Ash Maurya. What does it truly mean to 'love the problem, not the solution' and are we all prone to innovator's bias? As we dig deep through early product and podcast stories - the answers may surprise you.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Science of Scaling wherever you get your podcasts.2023-08-1028 minRocketship.fmXXX - Musk's Magnum OpusIn light of Twitter's recent rebrand to X, we dive into the history of Elon Musk's fascination with X branding. We trace X through Musk's history at PayPal, with his goal to create a "financial superstore," all the way to his current ambitions.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Science of Scaling wherever you get your podcasts.Produx Labs: New students can use the code ROCKET at checkout...2023-08-0322 min
Inside Marketing DesignBranding an AI company - S04E04 with Lin Zagorski LatimerIn this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key Takeaways01:10 - Inside the brand team at Scale AI02:00 - Lin’s responsibilities as a Senior Brand Des...2023-08-0243 minRocketship.fmIs Threads the Twitter Killer? Or Is Threads Dying?Meta is trying to offer a competitor to Twitter called Threads and it's grown at record-setting pace. But how is Threads as a product? Can it really unseat Twitter or is it just another clone with no staying power? In this episode, we'll break down the ins and outs of the new app and predict the future of the social networking platform.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Science of...2023-07-2732 minRocketship.fmBuilding the future of fintech + Behinds the scenes at Figma with Adam NashIn this episode of Rocketship.fm, we delve into the extraordinary career of Adam Nash, the CEO and co-founder of Daffy, a groundbreaking fintech platform focused on charitable giving. As a renowned serial angel investor, advisor, and board member in over 100 companies, including Acorns, Gusto, Figma, and Opendoor, Adam has been at the forefront of driving innovation in the fintech industry. His investments have consistently aimed to make financial tools more accessible to the public through tech-enabled products. We also explore Adam's passion for democratizing access to technology and its communities, evident in his non-profit work and his role...2023-07-2030 minRocketship.fmMusk vs ZuckerbergBy now, you may have heard that Elon Musk and Mark Zuckerberg are planning to hit the ring for a fight for the ages. Today, we'll break down the history of the two, why they're fighting, where the fight may take place, and who wins in a fight like this.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five-minute application today.Produx Labs: New students can use the code ROCKET at...2023-07-1326 min
Rocketship.fmDoes AI Have a PR Problem? with Otto PohlJoin us on this thought-provoking podcast episode as we delve into the fascinating world of artificial intelligence (AI) and explore the burning question: Does AI have a PR problem? In today's fast-paced technological landscape, AI finds itself at the center of a colossal public relations conundrum. The allure and apprehension surrounding this transformative technology lead to a seemingly uncontrollable narrative, with people projecting their hopes and fears onto AI, triggering discussions on the future of jobs, the essence of humanity, and the extent of AI's capabilities.Our discussion unravels the complexity of AI's PR challenges, highlighting the...2023-07-0622 min
Inside Marketing DesignWhat it really means to "level up" a brand - S04E03 with Dan EdwardsIn this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.Key Takeaways01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk03:27 - Where does the brand design...2023-07-0555 minRocketship.fmApple's "One More Thing"Steve Jobs made Apple famous for having "one more thing," a big surprise at the end of product announcements, like the iPod Touch and FaceTime. And now, Apple is back with yet another buried lede: Apple Vision Pro. Today, we'll look at Apple Vision Pro and learn what it’s all about and whether it changes the game for the metaverse. Plus, we'll take a glimpse backwards at other AR devices that preceded the Vision Pro.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now....2023-06-2929 minRocketship.fmThe People vs OpenAIOpenAI is on their way to court, and while to some it may have seemed a matter of time until AI opened up new legal questions, the topics of the lawsuits OpenAI is involved in are pretty surprising. Today, we'll walk through three cases involving OpenAI, including a defamation suit, a suit regarding the redistribution of code, and the story of a lawyer who used ChatGPT in not quite the correct way.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go...2023-06-2222 min
Rocketship.fmThe humble beginnings of YCombinatorSince its founding in 2005, YCombinator has helped startups like Airbnb, Coinbase, DoorDash, and many others find success. Today, we'll trace the accelerator's history from its humble beginnings in Cambridge, Massachusetts all the way to where they are currently under new leader Garry Tan.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Produx Labs: New students can use the code ROCKET at checkout to enroll in Product Institute...2023-06-1538 minRocketship.fmChatGPT Goes To SchoolChatGPT has only been around for a short time, but it's already making waves in schools across the world. Today, we'll take a look at how students are using ChatGPT for their work, how teachers, professors, and schools are responding, and what AI means for the future of education.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Produx Labs: New students can use the code ROCKET at...2023-06-0829 min
Inside Marketing DesignBehind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess RosenbergIn this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.Key Takeaways01:32 - What is the brand studio team at Webflow responsible for?02:40 - Jess’s role as Director of Brand De...2023-06-0744 minRocketship.fmGoogle vs. CalendlyRecently, Michael noticed that Google placed harsh limitations on third party calendar services within its own Google Calendar product, nearly causing a major setback to his business. But Google has a history of actions just like this that can cause major ripples across business that use their services. And since Google is known to toe the line with antitrust laws, today, we dive further into Google's role in the internet community, and how its actions affect commerce for better and for worse.This podcast is brought to you by:Shopify: Start selling on Shopify today...2023-06-0127 minRocketship.fmHere Come the Food RobotsWendy's, Chipotle, and White Castle are all experimenting with food robots to help speed up their services. Today, we'll dive into how these robots fit into the businesses' ecosystems, what it means for the future of the service industry, and what it all means for human workers.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Produx Labs: New students can use the code ROCKET at checkout to...2023-05-2528 min
Deliverability DefinedSelling Digital Products Featuring Charli PrangleyMany people strive to become creators but often forget the discipline, hard work, and consistency required to build an audience. But while the task can seem daunting, it’s not impossible. The best way to learn how to grow a subscriber base is by learning from creators who have successfully done so.In this episode, Alyssa and Melissa talk with Charli Prangley, Creative Director at ConvertKit, about her experience as a YouTuber with more than 220K subscribers, and the author of the Marketing Design Dispatch newsletter with more than 15K subscribers. Charli discusses what le...2023-05-2349 minRocketship.fmHave the Humans Taken Back Control of AI? + Google’s Big AI DayIn this episode we delve into two significant developments in the world of Google. First, we explore the leaked "No Moat" memo that sent shockwaves through the tech industry. Join us as we dissect the contents of this controversial document that exposed the concerns about Google's competitive advantage and the challenges it faces in a rapidly evolving landscape.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Produx...2023-05-1824 minRocketship.fmWhen Should Kids Get a Phone?Mike's in a bit of a predicament. His 10-year-old son is asking for a phone. But like many parents, Mike isn't sure when the right time is to get his kid his first phone. On this episode, we weigh the positives and negatives of getting a phone, and look at how parents can be proactive in handling their children's phone use.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.2023-05-1133 minRocketship.fmAre we gambling with our future? Common-sense AI regulations to save us from ourselves.In the wake of rapid AI advancements, concerns over the regulation and ethical use of AI have become increasingly urgent. With the EU AI Act recently proposed, there is hope that common-sense regulation can address some of these concerns. The Act includes a list of prohibited AI practices and requirements for high-risk AI systems, but there is still debate over whether it goes far enough. As we grapple with the question of how to regulate AI in a way that promotes innovation while also ensuring ethical use, the urgency of the matter is clear: we may be gambling with...2023-05-0426 min
Inside Marketing DesignHow ConvertKit's Brand Studio team has evolved - S04E01 with David PrestonIn this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.2023-05-0358 minRocketship.fmHow Google Fell BehindIn this episode, we delve into the history of Google's involvement in the AI race and explore the reasons behind why the tech giant fell behind its competitors. We examine the challenges and missteps that Google faced, and discuss how the company is working to catch up and regain its position as a leader in the field of AI. Join us as we explore this fascinating topic and learn more about the future of AI and its impact on the tech industry.This podcast is brought to you by:Shopify: Start selling on Shopify today...2023-04-2727 minRocketship.fmElon Musk's TwitterIt’s been a few months since Elon Musk has taken over Twitter, and it hasn’t exactly been a quiet six months. Today, we'll break down all of the company's latest controversies and features, as well as the future of Twitter, and how it may fold into Musk's bigger plans with his "X" brand.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Gigantic: Learn more about Giga...2023-04-2035 min
Rocketship.fmThe Psychology of Failure with Jerry Colonna (Rebroadcast)Today we sit down with Jerry Colonna. Jerry is an American venture capitalist and professional coach who played a prominent part in the early development of Silicon Valley. He is known as the CEO whisperer and is famous for being Alex Blumbergs executive coach at Gimlet captured for the Startup podcast. Jerry get's personal with Mike Belsito about his own failures and helps to put our work accomplishments and our personal worth into perspective.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship...2023-04-1326 min
Rocketship.fmThe art of finding joy (The missing keynote from Industry Europe)Michael Sacca, Former Chief Product Officer at Dribbble, gives a talk about his loss of joy in building products in the last few years. Misaligned KPIs and over-processed processes have led to a burnout of creativity across the product landscape. The increasing trend of financial engineering in products has resulted in imbalanced priorities, causing pressure on product leaders to maintain balance.As processes become too rigid, it becomes harder to be a human day in and day out. Passion doesn't come from an agenda or a methodology; it comes from people. When care for our craft and...2023-04-0628 minRocketship.fmAI Is Having a Moment; Google’s Bard vs ChatGPT, Mozilla.aiIn this podcast episode, we delve into the exciting world of artificial intelligence and the recent developments in the field. We focus on three specific AI models that are currently making waves: Google's Bard, ChatGPT, and Mozilla.ai.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Gigantic: Learn more about Gigantic's Product Leadership course, AI for Marketing course, Product Management course, Executive Leadership course & Web3 for Marketing...2023-03-3020 minRocketship.fmSilicon Valley Bank TumblesIn early March, Silicon Valley Bank found itself in the middle of a rapid collapse. Today, we'll dive into the history of Silicon Valley Bank, how it found itself in the middle of its tumultuous meltdown, and how businesses can be better protected from similar banking failures in the future.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Gigantic: Learn more about Gigantic's Product Leadership course, AI...2023-03-2331 minRocketship.fmThe Future of MobilityToday, we take a trip to Rotterdam, a large metropolitan city in the Netherlands that has taken steps in recent years to put itself at the forefront of the future of mobility. In this episode, we'll cover what these advancements mean for reducing carbon emissions, and what it may look like as mobility tech spreads across the world.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Gigantic...2023-03-1626 minRocketship.fmThe Art of Bouncing Back with Coach DarNo matter who you are, what you do, or what precautions you take, life never goes as expected. Setbacks are guaranteed and, when they happen, getting back into the game isn't easy. In The Art of Bouncing Back, therapist and mental skills coach Darleen Santore teaches readers how to tackle the toughest challenges, bounce back with resiliency, and thrive through adversity.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.2023-03-0933 minRocketship.fmThe “Peanut Butter Manifesto” – The Leaked Yahoo MemoBrad Garlinghouse, Yahoo! senior vice president, wrote an internal memo urging Yahoo! company, famously known as The “Peanut Butter Manifesto,” pointed out Yahoo’s lack of focused, a cohesive vision, using peanut butter as a metaphor for spreading its resources too thinly.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Ampla: Go to getampla.com to fill out your five minute application today.Gigantic: Learn more about Gigantic's Product Leadership course, AI for Marketing course, Product Management course, Executive Leadership course...2023-03-0220 minRocketship.fmBing's Bizarre ChatbotThis week, we're back with yet another update on AI chat bots, as the New York Times' Kevin Roose had a pretty bizarre exchange with Bing's chat bot, powered by OpenAI. So to get to the bottom of things, we brought ChatGPT's Assistant back onto the show. Plus, we'll dive into how Bing ended up in partnership with OpenAI and what the future of chat bots may look like.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the...2023-02-2336 minRocketship.fmWhat happened to the NFT's?A lot has changed since our season on Web3. We've seen blue chip projects fade and valuations for NFT projects cascade. Today we'll look at why NFT values have dropped, look at specific projects we covered during the Web3 season, and think about the future of NFT's.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/RocketshipProdux Labs: New students can use the code...2023-02-1635 minRocketship.fmLeadership lessons from the locker room with ex-NFL player Matt MayberryToday, we’re going to hear from ex-NFL, now keynote speaker and culture leader Matt Mayberry as he delivers us some lessons from the locker room. Matt talks about the similarities between product leaders and football coaches, and how to get everybody on board with the team's mission.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/RocketshipProdux Labs: New students can use the co...2023-02-0927 minRocketship.fmFAA FailureThis week, we're diving into the FAA glitch that caused all flights in the U.S. to be grounded. We'll breakdown exactly what happened, the importance of tech systems being kept up to date, and what we can learn from this fiasco as product people.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/RocketshipProdux Labs: New students can use the code ROCKET at...2023-02-0231 minRocketship.fmGPTZero - The Anti-ChatGPTChatGPT has the world buzzing, with everyone both excited and terrified for the future. But now there's a new entrant into the AI sphere, GPTZero, an app built in a couple of weeks that can already detect when an AI-Model writes a piece of content. With the field quickly evolving, one thing is certain: AI is not going away.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses...2023-01-2627 minRocketship.fmPredicting 2023: AI, Crypto, and LayoffsLast week, reviewed our predictions from 2022 and how they faired. This week, we're going to look forward to 2023 and make predictions about the next year in tech. Will layoffs in the tech industry continue? And how will Bitcoin do in 2023? All that on more on this week's Rocketship.fm.This podcast is brought to you by:Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/RocketshipProdux Labs: New students can use...2023-01-1933 min
Rocketship.fmHow accurate were our 2022 predictions? Web3, NFTs, quantum computing, SPAC's and moreHappy New Year! We look back at our 2022 predictions and measure how we did against the reality that 2022 brought. We'll dig into how 2022 faired for Web3, NFTs, quantum computing, SPACs, IPOs, and more in this special new years episode of Rocketship.fm.This podcast is brought to you by:Accelevents: Sign up for a free trial of Accelevents today.Zapier: Try Zapier for free today at zapier.com/RocketshipShopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the best blue light...2023-01-1227 min
Rocketship.fmWorking Backwards: Insights, Stories, and Secrets from Inside AmazonWorking Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives―with lessons and techniques you can apply to your own company, and career, right now. Today we chat with the authors' Bill Carr & Colin Bryar about their time working directly with Jeff Bezos on some of Amazon's biggest product innovations.This podcast is brought to you by:Accelevents: Sign up for a free trial of Accelevents today.Zapier: Try Zapier for free today at zapier.com/RocketshipShopify: Start selling on Sh...2023-01-0530 min
The Design Convo PodcastCharli Marie : Creative Director at ConvertKitHi there! Join me in conversating with Charli Prangley who is a designer, content creator, speaker, writer, and mentor. She is currently a creative director at Convertkit- which is a marketing hub for creators to build their community and monetize by selling digital products and subscriptions. Charlie is also a design YouTuber. She hosts the podcast show Inside marketing design and co-hosts the podcast show The Design Life. She is originally from New Zealand and she is currently based out of Valencia, Spain where she lives with her family. In this episode, we’ll be focusing on building one’s pe...2023-01-0345 min
Rocketship.fmJohn Madden: The legend of Madden Football's product leaderToday, we’re going to bring you an episode on the incredible product journey of Madden Football - in part, to honor the recent passing of American football legendary coach, broadcaster, and, in a way, product person - today, in this special bonus episode of Rocketship.FM.This podcast is brought to you by:Accelevents: Sign up for a free trial of Accelevents today.Zapier: Try Zapier for free today at zapier.com/RocketshipShopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Fe...2022-12-2927 minRocketship.fmWhy TikTok, Instagram & Snapchat can't stop copying each otherTikTok, Instagram, and Snapchat are some of the most popular social media platforms today, with millions of users around the world. Despite their different approaches to social media, these platforms have one thing in common: they are constantly copying each other's features. From Instagram's adoption of Tiktoks video format to Tiktoks inclusion of Instagram’s social features, these platforms are always looking to stay ahead of the game by copying their competitors. In this article, we explore the reasons why these platforms can't stop copying each other, and how it ultimately benefits their users.Th...2022-12-2234 min
Inside Marketing DesignLessons from design leaders in Season 3The idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways. We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly. Key Takeaways00:00 - Reflecting is the best way to learn02:05 - The importance of a Brand Manager04:04 - Rebr...2022-12-1624 minRocketship.fmRocketship.fm interviews ChatGPTChat GPT is a new language processing technology that's set to revolutionize the way we interact with computers and machines. It's the latest development in the field of artificial intelligence, and it's got a lot of people talking. It’s a product of OpenAI and was opened up in a public beta on November 30th – and it’s already surpassed 1 million users. Today we interview ChatGPT itself in what is a first for us here on Rocketship.fm - our first interview with an AI. This podcast is brought to you by:Accelev...2022-12-1534 minRocketship.fmTicketing TerrorTicketing. Where just these past couple of weeks, we’ve heard about major stories like the Taylor Swift on-sale fiasco and major issues at the at the biggest sporting event in the world.This podcast is brought to you by:Accelevents: Sign up for a free trial of Accelevents today.Zapier: Try Zapier for free today at zapier.com/RocketshipShopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the best blue light glasses on the market, go to Fe...2022-12-0836 min
Inside Marketing DesignS03E12 - Zendesk (Kristina Alford and Meghan Kelley)In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaborationZendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems...2022-12-0753 minRocketship.fmThe real history behind Black Friday and the ever-expanding universe of Cyber days.We’re going to explore the history of black friday and try to figure out why Cyber Week is quickly turning into Cyber Month. This podcast is brought to you by:Accelevents: Sign up for a free trial of Accelevents today.Zapier: Try Zapier for free today at zapier.com/RocketshipShopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/RocketshipProdux Labs: New students can...2022-12-0126 min
Inside Marketing DesignS03E11 - RightMessage (with Co-Founder, Brennan Dunn)In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a...2022-11-3045 minRocketship.fmWho is Ramnik Arora? The fixer behind Sam Bankman-Fried’s & FTX’s $2 billion raisedSam Bankman-Fried met with 100-some investment firms successfully raising $2 billion in venture capital funding, but he didn’t do it alone. Today we explore the continuing saga of the FTX collapse and learn more about Ramnik Arora, the fixer behind the scenes. This podcast is brought to you by:Accelevents: Sign up for a free trial of Accelevents today.Zapier: Try Zapier for free today at zapier.com/RocketshipShopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now.Felix Gray: To get the bes...2022-11-2428 min
Inside Marketing DesignS03E10 - Chargebee (with Design Manager, Shakthi Hari)In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.Key Takeaways02:04 - How Chargebee’s marketing design team is structured, and wh...2022-11-2359 minRocketship.fmThe Wide World of Fantasy SportsFantasy sports has become a big business, and today, we're diving into the industry's origins, its implications on big tech, and the criticism it's faced as a potential form of gambling. To get the full scoop, we also hear from Eric Balkman, who runs the Fantasy Football Players Championship, and Matt Kalish, who co-founded DraftKings.This podcast is brought to you by:Accelevents: Sign up for a free trial of Accelevents today.Zapier: Try Zapier for free today at zapier.com/RocketshipShopify: Start selling on Shopify today. G...2022-11-1737 min
Inside Marketing DesignS03E09 - Planoly (with Design Manager, Carra Sykes)In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.Key Takeaways02:05 - How does the Marketing Design Team fit into PLANOLY’s o...2022-11-1656 min
Rocketship.fmNever ending tech layoffs, winners and losers of the week & CNBC's Senior Media & Tech Reporter Julia Boorstin on When Women LeadThe tech layoffs continue as Stripe slashed 1,000 jobs, or 14% of its workforce, and Lyft and Affirm joined the fray. Twitter recently made big cuts as Elon Musk cut the Twitter workforce in half, and now Meta is getting ready to announce significant cuts later this week. Leaders dramatically overestimated tech’s pandemic-fueled boom. Or, they thought they had more to do with the boom than they actually did. Even as Covid-19 shut down much of the economy, the digital realm continued to thrive as everyone was stuck at home using their devices. This meant more time absorbing ads...2022-11-1044 min
Inside Marketing DesignS03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. Key Takeaways02:14 - Monika’s role as Lead Marketing Designer04:35 - Where the design team sits in the larger org structure06:24 - How designers collaborate at Fu...2022-11-0941 min
Inside Marketing DesignS03E07 - Oyster (with Director of Brand, Justin Rands)In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.Key Takeaways02:14 - Justin’s role as Director of Bran...2022-11-0255 min
Inside Marketing DesignS03E06 - Paystack (with Design Lead, Tomi Odusanya)In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster th...2022-10-2646 min
Inside Marketing DesignS03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas)In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that mea...2022-10-191h 07
Inside Marketing DesignS03E04 - Zapier (with Creative Director, Michael Jeter)In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one! Zapier is an automation platform that helps you connect different apps to each other without code...2022-10-121h 09
Inside Marketing DesignS03E03 - Auth0 (with Senior Brand Designer, Austin Couillard)In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.Key Takeaways03:48 - Austin’s responsibilities as a Senior Brand Designer05:38 - What brand designers do at Auth007:50 - Auth0’s creative process09:01 - Ho...2022-10-0552 min
Inside Marketing DesignS03E02 - monday.com (with Noga Grinberg and Danielle Hassan)In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.Key Takeaways02:37 - Noga’s and Danielle’s roles at monday05:53 - What it means to “own a channel”08:48 - How feedback works at monday11:25 - How Noga and Danielle ensure bran...2022-09-2856 min
Inside Marketing DesignS03E01 - Pitch (with Co-Founder & Brand Designer, Jan Martin)Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more. Key Takeaways00:15 - Jan’s responsibilities and day-to...2022-09-2151 min
Best SpeechSeason 3 Story Compilation Part 1This episode is compiled of all the stories told by guests in the first half of Season 3 of the Best Speech Podcast.Geomyra Pollard is a life and business coach (geomyra.com). Follow her at @iamlivingwellrounded.Joshua Becker is a speaker, author and blogger at Becoming Minimalist. He is also the co-founder of The Hope Effect, which supports orphans by moving them into families. His most recent book Things that Matter: Overcoming Distraction to Pursue a More Meaningful Life just came out in April 2022.Koula Callahan can be found on Instagram at @koulacal, a...2022-09-1549 min
Best SpeechDesigning a Great Talk with Charli Marie PrangleyCharli talks to Mike about her initial fear of public speaking and how becoming a YouTube star helped her overcome that fear. She shares tips about how to script a speech, how to design better slides for a speech and a story about how attending a conference changed her life.Charli Marie Prangley is a YouTuber with over 200,000 subscribers, the design lead for ConvertKit, and a public speaker. You can find her great content at CharliMarie.com.Mike Pacchione is a public speaking coach found at BestSpeech.co, where he can be hired for corporate...2022-06-0351 min
Inside Marketing DesignS02E12 Learnings from design leaders in season 2Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.LINKSCatch up on any episodes you missed:SendibleHelpScoutStripeNotionBufferInstacartLoomDropboxHelloSign2021-12-2021 min
Inside Marketing DesignS02E11 Inside Marketing Design at FigmaIn this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)LINKSRemilla's Figma Community profile Remilla on TwitterDamien on InstagramCheck out FigmaTIMESTAMPS0:00 - Introduction to Figma1:25 - Brand Studio team structure3:45 - Collaboration with product design on feature launches6:00 - Where a...2021-12-0949 min
Inside Marketing DesignS02E10 Inside Marketing Design at ShopifyShopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.LINKSFollow Lucy on TwitterCheck out Hydrogen...2021-11-3050 min
Inside Marketing DesignS02E09 Inside Marketing Design at HelloSignFollowing on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow2021-11-2351 min
Inside Marketing DesignS02E08 Inside Marketing Design at DropboxIn this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Liz on InstagramCheck out Dropbox TIMESTAMPS0:00 - A little about Dropbox2021-11-1754 min
Inside Marketing DesignS02E07 Inside Marketing Design at LoomWhen Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Stewart on TwitterCheck out Loom TIMESTAMPS 0:00 - About Lo...2021-11-1049 min
Inside Marketing DesignS02E06 Inside Marketing Design at InstacartInstacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow...2021-11-0248 min
Inside Marketing DesignS02E05 Inside Marketing Design at Buffer (with Julia Jaskólska)Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSF...2021-10-2649 min
Inside Marketing DesignS02E04 Inside Marketing Design at Notion (with Cory Etzkorn)Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.This season is proudly sponsored by Webflow! Try...2021-10-1945 min
Inside Marketing DesignS02E03 Inside Marketing Design at Stripe (with Tatiana Van Campenhout)Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Tatiana on Twitter2021-10-1250 min
The Future Belongs to CreatorsMaking the Most of Twitter as a Creator with Jay ClouseIs there an app you always click on? A channel you gravitate to? A community that never fails to inspire you or make you laugh? For creators like Charli and Jay Clouse, that app is Twitter. After watching a friend create ceramics for 100 days straight with incredible success, Jay was inspired to explore fostering that consistency on Twitter. Jay developed a hashtag that auto-populated an online dashboard to help participants share their results publicly. This feature allowed participants and followers to show engagement in real-time.In this episode, Charli and Miguel talk with Jay about w...2021-10-0636 min
Inside Marketing DesignS02E02 - Inside Marketing Design at Help Scout (with Matt Plays)Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSVisit Matt's site: https://www.mattplays.co/Follow matt on Twitter: https...2021-10-0547 min
Inside Marketing DesignS02E01 - Inside Marketing Design at Sendible (with David Preston)Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKS F...2021-09-2847 min
The UX Hustle#34: Standing Out to Find Your Career Home with Charli Marie PrangleyIn this episode, Amanda and Charli talk about Charli's experience as a Creative Director and hiring manager at ConvertKit. Charli shares tips on how to stand out when job hunting, how she manages her design team, and how she's used her content creation to future-proof her career.
Charli will be returning to the UX Hustle Summit stage on our Career Path panel so if you loved this episode make sure you grab your ticket at uxhustle.org.
Charli was a keynote speaker at the 2020 UX Hustle Summit and will be on our Career Path panel...2021-08-2650 min
Creator ScienceCharli Marie Prangley - Building a YouTube Channel with 200K subscribers (on the side!)Charli Marie Prangley is the creator of the YouTube Channel CharlieMarieTV. Every week, she shares insights into life as a professional designer alongside tutorials and advice on design tools and concepts.The channel has nearly 200,000 subscribers. But by day, Charli works as the Creative Director at ConvertKit while building her channel and podcast, Design Life, on the side.New Zealand-born and half-British, Charli currently lives in Valencia, Spain. She's passionate about side projects and helping creatives improve their craft and process.In this episode, we talk about how Charli balances her creative projects...2021-07-1358 min
Rocketship.fmWorkplace Confessions with Charli Marie Prangley of ConvertKit: "In-laws over Co-workers" & "My passion is not at my current company"What happens when a product manager has trouble building rapport amongst the greater product team and how can they turn this situation around? Or when happens when a Creative finds their passion outside of their day job. We discuss this and more with Charli Marie Prangley, the Creative Director at ConvertKit.This episode is brought to you by:Bespoke Post: With a new line up of essential Box of Awesome collections for guys, Bespoke Post is guaranteed to upgrade your life. Use code 'Rocketship' to get 20% off your first box.The Product Institute...2021-05-2023 min
CommutelessWork Environment, Side Projects, and Staying Disciplined with Charli MarieGoing from working in a huge building with hundreds of co-workers to a work-from-home environment can be scary. How do you stay disciplined? How do you take advantage of the fact that you actually now have no commute? How do you stay creative in your home space? On today's show we welcome designer and YouTuber Charli Marie Prangley to talk about her thoughtful approach to work space, how she manages side projects and full time work, and how she manages to stay disciplined through her workdays.2020-11-0446 min
Inside Marketing DesignS01E11 - Insights & learnings from Season 1What did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts.Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company.For more episodes of Inside Marketing Design, head to insidemarketingdesign.co2020-09-1716 min
Inside Marketing DesignS01E10 - Inside Marketing Design at Moneybox (with Mayumi Hashimoto)For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumiWatch the video for this episode at insidemarketingdesign.co/at/moneyboxTIMESTAMPS0:00 - Intro1:55 - Marketing and design team structure4:15 - Ma...2020-09-1032 min
Inside Marketing DesignS01E09 - Inside Marketing Design at Basecamp (with Adam Stoddard)Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.Follow Adam on Twitter @AdamStddrd. See his work on basecamp.com and try Hey at hey.com2020-08-2642 min
Inside Marketing DesignS01E08 - Inside Marketing Design at WEconnect (with Marina Snyder)Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.comWatc...2020-08-1933 min
Inside Marketing DesignS01E07 - Inside Marketing Design at Doist (with Anaïs Mares
& Stephen Barkan)Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers.Try Twist at twistapp.com and Todoist at todoist.comFollow Anaïs on ins...2020-08-1242 min
Inside Marketing DesignS01E06 - Inside Marketing Design at Panasonic Lumix (with Steph Moccia)You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph...2020-08-0533 min
Inside Marketing DesignS01E05 - Inside Marketing Design at Surrey satellite Technology (with Emily Kelly)At Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be.Check out Emily's work at emilyinspace.design and read more from Emily about what it's like to work in the space industry hereWatch the vide...2020-07-3033 min
Inside Marketing DesignS01E04 - Inside Marketing Design at Proof (with Brent Palmer)In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).Follow Brent on Twitter @brentpalmer and visit his...2020-07-2237 min
Inside Marketing DesignS01E03 - Inside Marketing Design at Contentful (with Grace Tai)Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.comWatch the video at insidemarketingdesign.co/at...2020-07-1532 min
Inside Marketing DesignS01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy.Follow Johnnie on Twitter @callmejohnnie and find his Webflow projects at webflow.com/itsjohnnieIf...2020-07-0842 min
Inside Marketing DesignS01E01 – Inside Marketing Design at ConvertKitKicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing.See the video and transcript at insidemarketingdesign.co/at/convertkit0:45 - Why I created this series & what to expect02:05 - About ConvertKit & the team05:00 - My marketing design responsibilities10:50 - Design and project management tools13:10 - The process for working on...2020-07-0138 min