Shows
Unfiltered InfluenceScaling Your Influence: Gaining Capacity And Defining Your Brand.Ever wonder what it takes to transform your creative hustle into a true business? Join Charlie as she reveals the game-changing mindset shift from solo content creator to CEO of your brand. Discover how defining your values, diversifying your income, outsourcing with intention, and tracking your progress can help you beat burnout and scale your influence. Step into leadership and start running your brand like the thriving business it deserves to be.Key Timestamps:(0:00) - Becoming the CEO of Your Brand.(01:04) – Understanding the power of clarity.(01:55) – Defining What Your Brand Stands.
2025-12-0908 minUnfiltered InfluenceLevel Up Your Brand Deals: Turning One-Off Campaigns into Long-Term PartnershipsUnlock the secrets to securing repeat brand deals and building long-term partnerships as a creator! In this episode, Charlie breaks down why one off campaigns aren’t enough, reveals the most common mistakes after content goes live, and shares proven strategies for staying on a brand’s radar. Discover how to follow up, add extra value, communicate with impact, and transform your campaigns into a thriving, sustainable career. Perfect for creators looking to level up their collaborations and grow lasting relationships with their favorite brands!Key Timestamps:(00:44) - Why Follow-Up Is Your...
2025-12-0211 minUnfiltered InfluenceThe Strategy Behind Influencing: Systems, Strategy & Sustainable GrowthThink influencing is just snapping photos and posting stories? Think again! This week we reveal the untold story of what it really takes to succeed as an influencer. From pitching brands and managing creative approvals, this episode pulls back the curtain on the systems, challenges, and strategy required to build and monetise a personal brand. Whether you’re a seasoned creator, an industry newcomer, or just curious about the billion-dollar creator economy, you’ll leave with practical takeaways, inspiration, and a new respect for the hustle behind the scenes.Key Timestamps:(00:00) – Setting...
2025-11-2514 minUnfiltered InfluenceThe True Value of Influence: Demystifying Pricing, Metrics, and MonetisationIn this episode of Unfiltered Influence, host Charlie Hobbis unpacks the real numbers behind what creators can earn and should be earning in the booming influencer economy. We dive deep into how brands determine value, the metrics that matter (including CPM, reach, and conversion rates), and why most creators are undercharging for their impact. Charlie shares insider benchmarks, actionable strategies for auditing your pricing, and tips for communicating your worth to brands. Whether you’re a seasoned influencer or just getting started, this episode is packed with insights to help you monetise your content confidently and fairly....
2025-11-1809 minUnfiltered InfluenceBreaking Free from Gifted Collaborations: Knowing Your Worth in the Creator EconomyIn this eye-opening episode of Unfiltered Influence, dive deep into the controversial world of gifted collaborations. Learn why creators should stop accepting unpaid work, understand the true value of your content, and discover alternative strategies to build your portfolio and monetise your influence.Key Timestamps:(00:00) Introduction: UK Creator Economy Stats and Industry Overview(01:30) What Are Gifted Collaborations? Breaking Down the Unpaid Work Model(04:15) The Hidden Costs: Why Free Products Don't Build Your Business(06:45) Alternative Strategies: Affiliate Schemes and User-Generated Content (UGC)(09:20) Navigating Brand Negotiations: Setting Professional Boundaries
2025-11-1113 minUnfiltered InfluenceThe Algorithm Isn't Your Enemy: Strategic Content Creation RevealedFeeling frustrated with low social media reach? In this episode, Charlie Hobbis breaks down the mysterious algorithm, revealing practical strategies to help creators and influencers optimise their content. Learn how to understand platform algorithms, create engaging content, and dramatically improve your digital presence. Perfect for aspiring and established content creators looking to level up their social media game.Key Timestamps:(04:40) Understanding the Algorithm Basics(07:30) Three Key Metrics from Instagram's Head(08:45) Common Content Creation Mistakes(12:28) The REACH Framework Explained(15:30) Case Study: Creator's Reach Challenges(18:09) Episode Conclusion...
2025-11-0418 minUnfiltered InfluenceYou Can't Fake Authenticity: Thriving Beyond AI-Generated ContentIn a world where AI can generate content at lightning speed, how do you make your personal brand truly stand out? Join Charlie as she unpacks insights from marketing expert Daniel Priestley about the critical importance of authentic personal branding in an era of AI-generated content. Learn why your unique story, experiences, and personality are your most powerful marketing tools.Podcast Timestamps:(02:41) - AI Content Generation and Trust Challenges(05:00) - Defining Personal Brand and Its Value(07:56) - Overcoming Personal Branding Objections(10:00) - Why Human Connection Trumps AI Content
2025-05-0620 minUnfiltered InfluenceTrends won't grow your account anymore, but here's what will.In this episode of Unfiltered Influence, Charlie breaks down the critical shifts happening in the creator economy. Learn why chasing trends is no longer enough, how to develop truly original content, and why brands don't care about how fast your account is growing. Key Timestamps:(01:40) - Changing Influencer Landscape Discussion(05:40) - Content Strategy and Original Content(10:20) - Value Audit Checklist(15:40) - Creator Case Studies(23:37) - Final Wrap-up and Creator Clinic Q&AKey Topics Covered:Content landscape changesThe death of trends on social mediaOriginal...
2025-04-2926 minUnfiltered Influence"Act As If" - Emotional Resilience, Big Goals & the Truth About Success with Celebrity Life Coach Dior BediakoThis is the third and final episode in our Island Retreat miniseries—and it’s a BIG one.In this episode, I’m joined by the incredible Dior Bediako - celebrity life coach, founder of Pepper Your Talk, and someone who has genuinely changed the way I think. I first heard her on Ladies Who Launch while driving to an event (and panicking about a cancelled speaker for the Island), and by the time I pulled up, I just knew I had to work with her. So I messaged her… and I got her. No gatekeeping here - you ge...
2025-04-2243 minUnfiltered InfluenceEverything You Need to Know About Pricing Influencer CollaborationsIn this episode of Unfiltered Influence, we’re cutting through the noise around influencer pricing strategies. Forget follower count - this is about knowing your real value. We’re talking engagement, creativity, brand alignment, and all the factors that matter when pricing your brand collaborations.From how to negotiate influencer rates to what you should be charging extra for (yes, including whitelisting and boosting!), we’re breaking it all down. Whether you’re new to the game or levelling up your strategy, you’ll get real talk, actionable advice, and personal stories to help you price your collaborat...
2025-04-1543 minUnfiltered InfluenceYou Are a Walking, Talking Miracle: Playing Bigger with Maggie ColletteThis week on Unfiltered Influence, we’re bringing you another powerful session from our live retreat series – and it’s one that truly hit home for everyone in the room.Join us on the island with the incredible Maggie Collette – founder of Think Like a Boss, global speaker, business mentor, and newly published author. In this inspiring live workshop, Maggie shares her signature blend of mindset magic, practical tools, and no-BS truths to help you stop playing small and finally step into the version of you that’s been waiting to come out.We’re talking:...
2025-04-0826 minUnfiltered InfluenceThe Basics of Personal Branding: The Most Powerful Business Asset You Already HaveWhat exactly is a personal brand? It's more than just a logo or a curated Instagram grid - it's the essence of who you are, what you stand for, and how you're perceived by others. In this episode, we explore the concept that a personal brand is essentially your reputation amplified, and how it can become your most powerful professional asset.Join us as we dive into Charlie's personal journey, who started with an anonymous home decor account (@overatcharlies) and transformed it into a thriving social media agency and consultancy. In this episode, you'll learn:
2025-04-0134 minUnfiltered InfluenceStop Playing Small: Confidence, Judgment, and the Stories We TellWhat if your self-image was quietly capping your success? In this episode, Charlie shares a powerful session from their recent retreat with growth coach Dawn McGruer, unpacking how confidence, mindset, and even the way we describe our work are shaping what’s possible in business and life. It’s part pep talk, part reality check, with plenty of relatable moments.We’re talking self-worth, judgement, and why you might still be saying “just” way too much. If you’ve ever downplayed your ambitions or hesitated to own what you do, this one will hit home, in the best way.
2025-03-2525 minUnfiltered InfluenceNo Competition, Just Growth: What Happens When Creators Come TogetherPicture this: a Private Island retreat filled with big ideas, bold conversations, and zero competition - just creators lifting each other higher. In this episode, Charlie and her team take you behind the scenes of the OAC retreat - 3 days focussing on personal growth, content and community.From game-changing insights on self-image and success to exclusive opportunities in the travel industry, it’s all here. Plus, a few unexpected moments, like a roaring exercise that might just change how you deal with stress.Whether you’re an influencer, a business owner, or someone ready to step...
2025-03-1832 minUnfiltered InfluenceThe Truth About Influencer Success: Loneliness, Confidence, and Building a Brand That LastsBeing an influencer looks glamorous from the outside, but behind the scenes, it can be isolating, overwhelming, and full of imposter syndrome moments. In this episode, Charlie shares key insights OAC's recent influencer mastermind, where creators opened up about the real challenges they face - loneliness, self-doubt, and the pressure to stay relevant. If you’ve ever felt like you’re figuring it out alone, this conversation will remind you that even the most successful influencers struggle too.We’re talking community, confidence, and content strategy. You’ll hear firsthand advice from creators who’ve built engaged audiences...
2025-03-1125 minUnfiltered InfluenceUnfiltered Values: How Understanding Yourself Drives Personal Brand Success with Katy LeesonAre your personal values shaping your brand - or holding it back?In this episode, we sit down again with Katy Leeson to unpack how defining your core values can be the game-changer for personal branding, business decisions, and even relationships. Katy shares her journey from running Social Chain to working with Gary Neville’s Relentless Media, and how a “lightbulb moment” about her values helped her set boundaries, make bold career moves, and create a brand that feels fully aligned.We also walk through a mini values workshop, giving you a step-by-step process...
2025-03-0625 minUnfiltered InfluenceStarting From Scratch: Building Influence, Community, and a PodcastWelcome to Unfiltered Influence, where we pull back the curtain on the influencer and personal brand industry—no fluff, no gatekeeping, just real insights and strategies to help you grow. In this first episode, I’m joined by Rosie and Meg to introduce the team, share why we launched this podcast, and give you a sneak peek at what’s coming.We’ll be breaking down major industry moments, the power of personal branding, and the myths that keep creators stuck. Plus, we’re launching the Creator Clinic, where we answer your biggest questions each week.
2025-03-0415 minUnfiltered InfluenceKaty Leeson on Scaling Social Chain with Steven Bartlett, Overcoming Imposter Syndrome, and the Power of Personal BrandImposter syndrome, personal brand building, and the realities of leadership - this episode has it all. Charlie sits down with Katy Leeson, former Managing Director of Steven Bartlett’s Social Chain, to talk about her journey from navigating a male-dominated industry to leading a company of 130 people. Katy shares how imposter syndrome almost held her back, the unexpected moment that pushed her to start building her personal brand, and why that decision changed everything.They also dig into leadership lessons, the impact of company culture, and how Katy’s experiences shaped her new path in coaching and cons...
2025-03-0446 minUnfiltered InfluenceTrailerWelcome to Unfiltered Influence—the no-BS podcast for influencers, creators, and thought leaders who are ready to turn their personal brand into a thriving business. Hosted by Charlie, founder of OAC and a seasoned expert in influencer marketing, this show lifts the lid on an industry that’s often felt like a closed book.Each episode brings honest conversations, myth-busting insights, and expert strategies to help you grow, monetize, and scale your influence. Whether you're just starting out or ready to take things to the next level, you'll walk away with actionable tips and a fresh perspective on w...
2025-03-0301 min
Dawn of a New Era The Billionaire Brain PodcastEp 148 - Charlie Hobbis - The Power of Authentic BrandingIn this episode, I sit down with the brilliant Charlie Hobbis to uncover what it really takes to grow a successful agency, manage influencer brands ethically, and stay resilient when business throws curveballs. Charlie shares the behind-the-scenes of scaling her business at lightning speed while staying rooted in her core values of honesty and authenticity. We chat about the pressure of showing up on social media, how to embrace trolls (yes, really), and why your personal brand could be your strongest asset. Whether you’re starting out or scaling up, this episode is packed with candid lessons, big...
2024-12-1644 min