Shows
Imperium Podcast w/ Charlie Morgan198. Someone Stole From Me (Charlie Morgan Exposed)Someone is selling my brain online. Never thought I’d be typing something like that in my lifetime but here we are. When I was sent this, I was first terrified but then incredibly impressed. It’s an accumulation of all of my content & thought processes, allowing others to see how exactly I think. In this podcast, I share the mastermind behind selling my brain online, who goes over how it works in more detail. I hope...
2023-05-3115 minImperium Podcast w/ Charlie Morgan140. How To Price Your SMMA Services in 2023How much should you charge for your services? This is a question which almost paralyses agency owners, as they are stuck in the mud trying to make up numbers out of thin air due not knowing what to charge.Unfortunately, in many cases (especially in SMMA), you can’t just charge the same price for all of your clients, as everyone is different; some may be big, some may be small, some may require more work than others, etc. As a result, you need to have a framework in place to understand what to c...
2023-01-0409 minImperium Podcast w/ Charlie Morgan141. Simple trick to become ridiculously productiveDo you struggle to be productive?This is one of the most important things that you can do in your life. If you can figure out how to make the most out of every waking second that you have, it is literally impossible for you to lose.So many people are aware of this, yet so many people struggle to be productive.Why is that?Well it’s quite simple; people just don’t know...
2023-01-0409 minImperium Podcast w/ Charlie Morgan139. New SMMA owners: Do THIS to winShould you take on clients in a new niche?A tricky question to navigate for many agency owners, especially those starting out. The answer is totally dependent on your circumstances as an agency owner & whether you can afford to say yes or no to tapping into a new market. On one hand, if you are a brand new agency owner who doesn’t have a consistent stream of income, then by all means, take whatever you can to build up cash flow & hone in on a niche overtime. However, on the other...
2023-01-0404 minImperium Podcast w/ Charlie Morgan138. My next big mindset shift heading into 2023If you want to win big, you need to make sacrifices in your life. However, in my 5+ years of business, I have come to learn that there are 2 things that you should NEVER EVER sacrifice in exchange for success; Your health & your relationships. Unfortunately, in the world of entrepreneurship, many people have been brainwashed by the hustle culture assuming that they need to sacrifice their health, friendships, relationships, social life, etc, to win.In actual reality however, making some of...
2022-12-2606 minImperium Podcast w/ Charlie Morgan137. My new way to get SMMA appointmentsLooking to stand out with your cold email / messaging strategies?Pop over to amazon & order yourself a whiteboard, as this single piece of equipment can result in 5x-10x more meetings from your outreach efforts. In this video, I share how exactly you can use the whiteboard, alongside your wonderful face to generate more appointments than you usually would. I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-12-2311 minImperium Podcast w/ Charlie Morgan132. Wanna make $10k per month? Watch this...$10k per month isn’t as hard as people make it out to be. The first mistake that people make is simply putting this elusive figure on an imaginary pedestal, making achieving that number harder than it actually is. The second mistake is simply channeling your energy into the wrong activities. If you are under $10k per month, all you should be focusing on is outreach - simple as that. Not funnels for clients that you don’t have, not some...
2022-12-2311 minImperium Podcast w/ Charlie Morgan136. How to set and achieve your 2023 goalGoal setting is a fun but dangerous process at the same time. Fun because it’s nice to sit down & put pen to paper as to what you want for the year, as that action alone fills you with an amazing amount of dopamine.But dangerous because many people go about setting their goals in the wrong way & as a result, set themselves up for failure before they even get started. Setting goals is nice but actually achieving them is all that matters....
2022-12-212h 59
Launched52: Christmas Special with Jordan MorganJordan Morgan joins the show for the 2nd annual Launched Christmas Special! 🎄 We catch up on our indie lives over the last year, thoughts on sponsorships, Jordan's secret project, subscriptions, and of course... Twitter.
Edited by Jonathan Ruiz
Links & Show Notes
Jordan's Twitter
Jordan's Mastodon
A Best-in-Class iOS App (Book Series)
Last year's Launched Christmas Special
Deep Dish Swift (iOS Conference)
Jordan next project announcement Tweet
Sign up for Jordan's next project
Mimestream
Flighty
The One Device: The Secret History of the iPhone (Book)
More Launched
Website - lau...
2022-12-201h 46Imperium Podcast w/ Charlie Morgan135. How to pick the BEST Niche (new method revealed)Struggling to pick a niche? Struggle no more, as Christmas has come early :)Today's video is a module directly from our unreleased program & will show you EVERYTHING you need to know when it comes to picking a niche. I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-12-191h 27Imperium Podcast w/ Charlie Morgan134. How I became financially free at 19 years oldA lot of people talk about what it takes to get to 10k per month but very few show you their own experience in doing so. In some cases, people want to remain private whilst in most cases, people are just teaching you things that they have failed to do themselves & therefore have no personal experience to back up what they are saying. In this video, I walk you through how I personally broke past that $10k per month mark & became financially free at 19 years old.I ho...
2022-12-1642 minImperium Podcast w/ Charlie Morgan133. This insight made me a gen-z millionaireHard work (alone) eventually stops being the answer for significant success. Sounds controversial but it’s the truth. Eventually, there comes a point in everyone's business where hard work alone will not get them to where they desire to be. Sure, it will help you reach incredible heights but there are even greater heights to be achieved that require more than just hard work.In my experience as a business owner, I have learnt that the ability to make the r...
2022-12-1413 minImperium Podcast w/ Charlie Morgan131. This idea will make you millions in 2023One of the most valuable forms of currency available to us right now is pain. Yes, you read that right; PAIN. Now you may be wondering, how on earth can an unpleasant feeling be regarded as an incredibly valuable currency?It’s quite simple; the more pain you go through in the pursuit of your goals, the more likely you are to achieve your desired outcome. Pain is the cost of success & we are incredibly fortunate enough to have access to an abundance of pain to then allow us to get to wh...
2022-12-0907 minImperium Podcast w/ Charlie Morgan130. I burned out with SMMA (the ugly truth)Burnouts are probably one of the most frustrating things as an entrepreneur. You can have an incredibly strong mindset & all the willpower in the world but eventually, your body will tap out long before your mind does. As a result, you're left in this delusional frame of mind thinking that you could have done more as you’re so locked in from a mental standpoint, when the reality is that you couldn’t because you have physically tapped out (which is fine!).Whilst burnouts are never a nice thing, it’s a great measurin...
2022-12-0912 minImperium Podcast w/ Charlie Morgan129. The dirty trick billionaires use to stay disciplinedSo many entrepreneurs are stuck in a never ending seesaw of going up & down, being who they need to be for success one minute & then surrendering to their old self destined for failure the next. One of the main reasons for this nightmare of an emotional rollercoaster is because people are unable to switch off. They feel the need to stay at the very top at all times, no matter what. The problem with this however is that when you are emerging into who you...
2022-12-0510 minImperium Podcast w/ Charlie Morgan128. Businesses that don't fix this in 2023 will FAILEven when equipped with incredible strategies, tactics & guidance, people still fail with pure ease.Why is that?They simply view anything that SEEMS detrimental as a crutch & thus give it power, which makes failure inevitable. In this video, I highlight the importance of not giving things power & changing your perspective on things that look like crutches, when in reality they can be an invaluable asset to your success. I hope you find it helpful. If you do, consider subscribing :)...
2022-12-0208 minImperium Podcast w/ Charlie Morgan127. How to build a multi six-figure SMMA (Ethan's Story)Ethan joined Imperium 10 months ago. He was making around $1000-$2000 per month & was stuck in the glorified freelancer stage in business, where he had no predictable client acquisition system & no financial stability. Fast forward to today, Ethan is now making multi 6 figures per year. I love him to bits and he agreed to hop on an interview to explain how he used our program to facilitate this transformation. I reckon you’re gonna love it :)I hope you find it he...
2022-11-3015 minImperium Podcast w/ Charlie Morgan126. Sign 100+ clients in 2023 with this strategyAs humans, we have natural narcissistic tendencies & have a habit of loving things that we created or believed to have created. This single trait in human nature has allowed me to sign over 400+ clients in my coaching business. By letting your prospects be in control & feel as though that they have all of the power in the world, closing becomes effortless. In this video, I share how you can leverage basic human nature to make closing sales 100x easier.I h...
2022-11-2809 minImperium Podcast w/ Charlie Morgan125. How to get clients with no case studies or results (SMMA)Getting clients without any case studies or results really isn’t that hard. Don’t get me wrong, it’s far more difficult in comparison to when you do have case studies but it isn’t the end of the world if you don’t. In this video, I share how exactly you can sign up clients with no case studies or previous results whatsoever. The video is linked in the comments if you want to check it out.I hope you fi...
2022-11-2606 minImperium Podcast w/ Charlie Morgan124. How My Agency Books 95+ Meetings Per Week (Secrets Revealed)Content is absolute king. As much as I hate having my face plastered all over the place, it has done wonders for my business by helping us build an absolute mammoth of an inbound appointment setting machine. Outbound is my first love & I will always cherish it but nothing can top an inbound monster that fills up your calendar on autopilot every single day with minimal effort. In this video, I reveal the secrets behind my inbound machine & share how you can build the exa...
2022-11-2420 minImperium Podcast w/ Charlie Morgan123. Best SMMA Cold Message Template 2023 (Full Script)Ladies and gents! In today’s video I sat down with the man, the myth & most certainly the legend, Joel Kaplan.In this 50 minute value packed training we discuss the best and most effective cold DM strategy currently in the market for appointment booking.It’s awesome and you’re gonna love it! Joel walks through his entire script, process and sales deck for the close.I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-11-2250 minImperium Podcast w/ Charlie Morgan122. Newest & fastest SMMA lead sourcing method (2023)I’m not a fan of Instagram, which is ironic considering I’ve just joined it in recent days against my best wishes (cheers team). What I am a fan of however, is high quality leads that can be delivered in a short space of time & that is something that Instagram can provide on a consistent basis. I’ve personally used Instagram in the past to generate 1000s of leads for both my coaching business & my old marketing agency & it has proved to be very, very fruitful. In this podcast, I share how you can g...
2022-11-2105 minImperium Podcast w/ Charlie Morgan121. How I book 20-30 meetings a day (new method)20-30 meetings a day has become the norm in recent weeks. Many of you have probably clicked on this video expecting to see a hidden outreach system or a magic pill that will automatically fill up your calendars (we’ve all been there). Unfortunately, there is no magic pill & there is no fancy secret system. The place where many people go wrong is that they assume that in order to get as many as 20-30 meetings a day, it’s all about the strategies which t...
2022-11-1826 minImperium Podcast w/ Charlie Morgan120. How to easily get clients in a saturated niche (this made me $3M+)Niche saturation is one of my favourite things in the world. Whilst many people tend to drown in terror & run far away from saturated niches, I run right towards them with a big fat smile on my face. Sounds crazy right?The reason I love niche saturation is because it lets me know that there is an existing market that is in need of a solution AND it provides me with an opportunity to be better than everyone else. In...
2022-11-1620 minImperium Podcast w/ Charlie Morgan119. How to hire a $3 per hour VA (full free guide)As an entrepreneur, time is everything. There are so many founders out there that have fallen into the trap of doing absolutely everything themselves. Lead sourcing, email sending, follow ups, etc. Sure, there are some things that you & only you can do yourself BUT I can almost guarantee that there are some tasks which does not require your attention at all. For that reason, the first hire that anyone should make in their business is a virtual assistant & in this...
2022-11-1453 minImperium Podcast w/ Charlie Morgan118. Exposing My SMMA Service Delivery System (350+ Happy Clients Serviced)Today’s podcast explains the system we used to get DFY agency marketing clients a 80% appointment booking rate from leads, and a 80-90% show rate on those appointments.I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-11-1121 minImperium Podcast w/ Charlie Morgan117. Best SMMA Offers To Use in 2023 (This Got Me 350+ Clients)Struggling to book appointments & close deals?Outside of your appointment setting process & sales ability, It usually comes down to your offer & what you are actually pitching to your market. You can have the best acquisition & sales strategies in the world; if you don’t have a bulletproof offer, you will struggle to stand out from the masses & fall short of achieving the revenue goals that you desire to achieve.In this podcast, I’m going to be going over the exact offer building framework that...
2022-11-0921 minImperium Podcast w/ Charlie Morgan116. Here's why you find client acquisition so hard'I can’t get clients’ Truth of the matter is that if you currently cannot get clients then you probably do not deserve clients. Sounds harsh right? It’s a bitter pill to swallow but in the world of business, we get what we deserve, whether it’s clients, incredible results, etc. A common misconception is that volume should equal success when unfortunately, that is far from the truth; sending thousands of emails with no direction day in & day out is just not going to cut it. In this podcast, I sh...
2022-11-0716 minImperium Podcast w/ Charlie Morgan115. Do THIS If Starting SMMA From ScratchI often receive DMs from people asking me how I’d start over or what advice I’d give to beginners who are starting their journey with SMMA.I’ve thought about this for a long time. There’s a lot of advice I would give if I was to go back in time to 18 year old Charlie, but there’s one idea I had that is so contradictory, idiosyncratic & weird that I couldn’t help but make a video on.This video explains one thing I’d do if I was start...
2022-11-0407 minImperium Podcast w/ Charlie Morgan114. Common Descent: A SMMA Appointment Booking SecretToday’s video explains a principle found in evolutionary biology that accounts for the majority of success I've had with appointment booking in my business.It’s called common descent. If you understand it, you have a massive advantage over your competitors, and acquiring clients will be a lot easier.If you don’t, you’ll forever be at the mercy of people that do.Warning: this video was very hard to make and articulate, due to the complicated and advanced nature of the ideas. B...
2022-11-0211 minImperium Podcast w/ Charlie Morgan113. Can't Get Clients? Watch this...A successful business is just a collection of solutions. An entrepreneurs main role is problem solving. Understanding how to solve problems is critical to the success of your company, and if you don’t know how, you’ll forever be spinning your wheels, struggling to grow.Today’s video is centred around the premise of problem solving, more specifically, problem definition. It teaches you how to get to the bottom of a problem, root it out and solve your business in a micro-fashion, not a macro-one.The video is linked...
2022-10-3114 minImperium Podcast w/ Charlie Morgan112. SMMA Appointment Booking Full Guide 2022I recently finished conducting a coaching call with our paying clients where we talk offers, appointments, sales, and more. It’s about an hour long and filled with gems to do with client acquisition for marketing agencies.I’ve uploaded it to YouTube as it might be helpful for some people!I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-10-281h 02Imperium Podcast w/ Charlie Morgan111. SMMA's That Don't Know This Will FAIL‘Latent conditions’ is a term I’ve created to explain a core facet of client acquisition. If you don’t understand latent conditions and how they work, you’ll never truly understand client acquisition.In today’s video I explain what latent conditions are and how they’ve made me millions of dollars with online marketing & e-learning companies.The video is linked in the comments if you want to check it out.I hope you find it helpful. If you do, consider subscribing :)...
2022-10-2609 minImperium Podcast w/ Charlie Morgan110. 5 Years of Intermittent Fasting: My ExperienceI’ve been practising intermittent fasting for 5 years. It’s changed my life.Ever since I’ve started, my energy, focus, concentration, emotional stability & happiness have been through the roof. I’ve never looked back.I’d like to share my experience with you in today’s podcast. Please note, I’m not a doctor or health professional. It’s worked for me, doesn’t mean it’ll work for you!I hope you find today’s podcast helpful. If you do, consider subscribing :)Thanks,Charlie
2022-10-2408 minImperium Podcast w/ Charlie Morgan109. Best SMMA Scaling Strategy 2022 (This Got Me 700+ Clients)If you want to scale a company, you need to observe nature.Nature is a near-perfect example of how businesses operate, scale and grow. We can extrapolate principles from the natural world into our business paradigms to build a more sound and objective understanding of how the world works and how the market influences our businesses.We can leverage this understanding to make better decisions, pile up more money and have more fun.I made a video...
2022-10-2108 minImperium Podcast w/ Charlie Morgan108. Game OVER For SMMA's Making This MistakeWhen it comes to appointment booking, most people make the fatal mistake of constant change. What this means is a serious lapse in judgement, whereby one does not consider the principles of systems thinking when trying to acquire clients.Latency is a rule in systems. If you don’t understand the term, you’re in for some real trouble in all your client acquisition efforts. So, as per usual, I made a video explaining how it works.I hope you find it helpful. If you do, consider subscribing :)...
2022-10-1907 minImperium Podcast w/ Charlie Morgan107. How To Build A $10k/mo SMMA (Ray's Experience)Aurelien joined Imperium 6 months ago. 6 months ago he was making $0/mo, had the odd client but no consistency. Struggle, doubt, pain and fear riddled his entire life and he was, in his own words, ‘lost’.Fast forward, he’s in a unique niche, making $10,000 per month.I love him to bits and he agreed to hop on an interview to explain how he used our program to facilitate this transformation. I reckon you’re gonna love it :)I hope you find this epis...
2022-10-1727 minImperium Podcast w/ Charlie Morgan106. SMMA Appointment Booking (Full Guide)Just finished uploading part 2 of my 3hr subscriber Q&A session!In part 2 I answer a ton of questions from subscribers to do with SMMA growth, sales, appointment booking, service delivery. The lot! Some questions were pretty controversial too, and a lot of the time my answers were not what people were expecting.This should be helpful to anyone looking to start or grow their own SMMA/coaching biz.I hope you find today’s video helpful. If you do, consider subscribing :)Thanks,Charlie
2022-10-141h 33Imperium Podcast w/ Charlie Morgan105. Easily Get SMMA Clients in 2022 MasterclassI recently hosted a Q&A for subscribers and answered every question under the sun to do with SMMA growth. I’ve split it up into a 2 part video series. This is part 1. Part 2 will be uploaded on Friday.Last time I did this we got a ton of views and positive feedback, let’s go for another round!The video is linked in the comments if you want to check it out.I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-10-121h 31Imperium Podcast w/ Charlie Morgan104. $25k/mo SMMA in 5 Months: Michal's StoryHey everyone. I just finished interviewing Michal. He’s one of our clients (and a bloody good one at that!).Michal joined us 5 months ago, making $13,000/mo. He couldn’t break the glass ceiling, constantly spinning his wheels unable to routinely acquire new clients for his agency.Fast forward to now, Michal rakes in $25,000/mo with his agency and isn’t slowing down. That’s a $140k/year increase in revenue in 5 months. Cool stuff right?I’ve uploaded the interview where Michal shares some of our best kept acquisition secrets and explain...
2022-10-1019 minImperium Podcast w/ Charlie Morgan100. The BEST SMMA Strategy in 2022 (this makes me $200k/mo)“All I want to know in life is where I’m going to die so I don’t go there”.Probably one of my favourite quotes, from Charlie Munger (not my namesake, I’m afraid).I remember reading this quote for the first time, 6 or 7 years ago at the start of my entrepreneurial journey. Someone recommended I purchase Poor Charlie’s Almanack, a $100 book comprised of the ‘wit and wisdom’ of Charlie Munger.As far as ROI is concerned, that might just be be the best $100 I’ve ever spent.Today’s video is centralis...
2022-10-0916 minImperium Podcast w/ Charlie Morgan101. How He Scaled His SMMA To $85k/mo in 7 MonthsJimmy joined Imperium 7 months ago. In that time, he used our systems to take his agency form $40k/mo to $85k/mo.In his first week, Jimmy signed a client using our methods for an 18 month contract, worth $120,000.Not bad going. So I decided to interview him for your viewing pleasure!I hope you find today’s video helpful. If you do, consider subscribing :)Thanks,Charlie
2022-10-0938 minImperium Podcast w/ Charlie Morgan102. You've Been Lied To - The Truth About SMMAToday’s video is about mental health as an entrepreneur.I hope you find today’s video helpful. If you do, consider subscribing :)Thanks,Charlie
2022-10-0916 minImperium Podcast w/ Charlie Morgan103. This Diet Sucks But It Makes Me $200,000/moGarbage in, garbage out, as the saying goes.Show me someone’s diet and I’ll show you how successful their business will be.If you eat shit food, you’ll produce shit work.Your body is connected to your mind. If you don’t take care of it, it’ll fuck with your mind. Your focus, concentration, energy & emotions go haywire when you don’t eat properly - a pretty solid disadvantage to have if you’re trying to build a business.In today’s video I explain what I eat and what die...
2022-10-0911 minImperium Podcast w/ Charlie Morgan97. How I Built A $10,000 Per Day SMMA at 24I made $11,500 yesterday. I’m 24, dropped out of college about 6 years ago.Five figure days aren’t consistent every day for me, but they’re becoming more common. As we grow and develop our company towards that 8 figure mark I am documenting my thought process, ideas and (most likely) mistakes.Today I wanted to share with you a video where I discuss the most important thing I’ve learned and got right that has allowed me to grow to a multi-seven figure income at 24, with no degree, no website & no offices.I hope yo...
2022-09-2833 minImperium Podcast w/ Charlie Morgan98. 10X Your Productivity In 3 Days (New Method)I thought I was productive until I discovered a new method to improving my health. Having implemented this method, I’ve found myself to be 10x more productive, energetic, focused and concentrated.Doing this has removed any brain fog I previously had and levelled out any emotional instability that was lurking in the shadows. It’s not a gimmick or shiny object - just common sense that, turns out, isn’t so common.It’s honestly changed my life, and I’m so excited to be sharing it with you in today’s YouTube video.I h...
2022-09-2809 minImperium Podcast w/ Charlie Morgan99. The END Is Near For Any SMMA Doing THISIf there’s a mistake I wish I avoided when starting my first company, it would be the one I talk about in today’s YouTube video.It’s common for early (or even late) entrepreneurs to be psychologically biased towards certain actions, or approaching actions in a certain way.I was fortunate to be educated by a mentor in my journey to remedy my biases and develop a new way of approaching tasks that led to me going on to make multi-seven figures.Come to think of it, I can’t think of any 7...
2022-09-2805 minImperium Podcast w/ Charlie Morgan96. Try THIS If You Can't Close Clients...Recently I finished a training session with Imperium Agency’s newest sales rep (we’ve now got 3).I recorded this training session, whereby I walked the new rep through a 4 step framework I have for a key part of all sales calls. Most people struggle with this part of the call in question, so I decided to upload the recording of the 1-1 to YouTube to help others.If you learn this 4 step process, your calls will be easier and you will close WAY more clients!I hope you find today’s video helpfu...
2022-09-2211 minImperium Podcast w/ Charlie Morgan95. Can't Get SMMA Appointments? Watch this...What is the ‘best’ script for acquiring clients through cold channels? Today’s video answers this question. Nice and simple, no need for a fancy description.I hope you find today’s video helpful. If you do, consider subscribing :)Thanks,Charlie
2022-09-1711 minImperium Podcast w/ Charlie Morgan93. My First Year Of SMMA (Honest Review)The first 12 months of an entrepreneurs journey typically make or break them. The initial conditions set, the patterns formed and the beliefs laid out will craft their future.Starting a business is disgustingly tough. There’s no way to sugar coat it - it sucks.However, amidst the harsh weathers of early-day business, we can find glimmers of excitement, hope and confidence.Today’s video serves the purpose of giving you the latter 3 things. It’s designed to explain and explore my first 12 months in the SMMA space, giving my experience (honest experience only of course).I also proceed to exp...
2022-09-1711 minImperium Podcast w/ Charlie Morgan94. I Tried 365 Days Of SMMA Outreach To Learn THIS4 years ago, when I was knee-deep in outreach with my first agency, I came across a study that taught me something about dopamine and psychology. It taught me about addiction.At the time, I was really struggling with consistency in my outreach. How to get up day in, day out, and stay consistent with the work no matter what. Something that, as i’m sure you’re aware, a lot of people (especially beginners) struggle with.What I learned 4 years ago remedied this situation for me. It was a mindset hack that I used and served as an incredible fail...
2022-09-1708 minImperium Podcast w/ Charlie Morgan91. How To Get Clients Using YouTube (Full Guide)This month marks my 18th month of making YouTube vids. What I’ve learned about my personality during this 18 month period is that I can’t just do something for fun - I have to win.This desire to compete and win manifests whenever I play video games (or board games, don’t ask my family about our annual monopoly game), and it manifests on YouTube, too.Because of this, I’ve spent a long time thinking about my channel, how I’m going to grow it & what my strategy is moving forward.Ironically, I made a YouTube vi...
2022-09-0927 minImperium Podcast w/ Charlie Morgan92. I Started SMMA and Made ___? in 90 Days...My first 90 days of SMMA proved very turbulent and not very fun at all. I experienced a horrific amount of ups and downs (both productivity wise and emotionally) and in today’s video I wanted to share my first 90 days with you to level with anyone frustrated trying to get a foothold for their agency.In this video I also talk about how much money I made in the first 90 days. I honestly think it’ll shock a lot of people.I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-09-0906 minImperium Podcast w/ Charlie Morgan89. #1 Productivity Tool For SMMA in 2022Today I want to talk to you about doing nothing. Literally, nothing. No work, no podcasts, no music, no stimulation of any kind.This isn’t a discussion about dopamine fasting, meditation or anything fancy. It’s just me talking to you about why, most days, I purposefully have periods of doing nothing. The practice of doing nothing has drastically changed my life, improved my ability to think and my ability to make the right decisions.This has worked for me - it might not work for you!I hope you find it helpful. If you d...
2022-09-0313 minImperium Podcast w/ Charlie Morgan90. BAD News For Any SMMA Not Doing ThisEveryone knows most people’s attention spans in this day and age are screwed. People can’t hold their focus for more than 30 seconds on most platforms, and algorithms are tightening the content stream to forever be shorter and more gratifying immediately.I’ve fought this algorithmic tide of distraction pretty well. I can focus for hours on end without getting distracted, and I want to share one of my best strategies for improving your attention span and holding your focus.I hope you find it helpful. If you do, consider subscribing :)Thanks,Cha...
2022-09-0311 minImperium Podcast w/ Charlie Morgan86. How I Built My $200k/mo SMMA Sales TeamTo build great companies you need to hire great people. It’s impossible to point to any great company without pointing at the people who built it. I’m far from building anything ‘great’, but I’ve learned a few things about managing and training people since starting my two businesses, Northflow Consulting (a 7 figure agency we’ve now sold) and Imperium Agency (a multi 7 figure coaching company). In today’s video I’m going to cover how I train people for a very key role - sales. I explain how I train new sales reps and help them better understan...
2022-08-2910 minImperium Podcast w/ Charlie Morgan87. Full Guide: Best SMMA Cold Loom Strategy 2022I’ve been using cold looms to grow b2b high ticket businesses for about 3 and a half years. In that time, I’ve also taught cold looms to 270 other b2b high ticket businesses.I love cold loom. Most of my waking hours are spent thinking about scripts, delivery and how to improve. Today I want to condense a significant amount of my knowledge in this area into a video, mostly to explore the rules of actually recording the loom & how to say what you want to say.I hope you find it helpful. If you do...
2022-08-2917 minImperium Podcast w/ Charlie Morgan88. Best SMMA Cold Loom Script (350+ Clients Signed)The most requested video I’ve ever had in my 18 months of youtube is about my cold loom script. What to say, in what order to say it, etc.I’ve put this video off for about 18 months to see if it’s something people really want, or just something a few people have asked for.But at least 10 times a month I get people dming me asking for my script.So, here goes. I just finished recording a video explaining my FULL script for loom videos.It’s booked me a heap of appointments, signing me roughly 250 b2b high t...
2022-08-2920 minImperium Podcast w/ Charlie Morgan84. Shocking Daily Routine Of Gen Z MillionaireA couple days ago I was cleaning out my google drive. Halfway through, I stumbled on something called ‘Daily SOP’. I didn’t know if was delete-able or not, so I opened it to find something that made me smile.It was an SOP I made when first starting my second business to keep me focused and organise my time and appointment setting efforts.This Google doc staring back at me (that I’d totally forgotten) was the thing that took this business to multi-seven figures.So I thought I’d share it with you on a video, in...
2022-08-2013 minImperium Podcast w/ Charlie Morgan85. It's OVER For SMMA Owners Who Don't Do This...As with every system, if you put garbage in, you’re going to get garbage out.This applies to appointment booking systems, now more than ever.There’s something most people do, that if they didn’t do, would get far better results. When I realised this (I made the mistake myself a while back), I made some drastic changes to my appointment booking process and found the results improved massively.If you’re doing outbound email, you NEED to watch this!Please note this is what has worked for ME. I’m sharing MY experience. It might not w...
2022-08-2006 minImperium Podcast w/ Charlie Morgan83. The ONLY Way To Succeed With SMMA in 2022 (Do This At All Costs)Recently it occurred to me that in business, I’ve hit pretty much every goal I set for myself.I’ve fallen short a few times elsewhere, but with my company, never.Then I realised that a lot of it is just due to my goal design and the way I actually perceive goals. As always, it’s a weird mindset thing that moves the needle, so I wanted to share it with you today.I recorded a quick video to explain this paradigm shift to you - it should be useful - it has been for me!
2022-08-2007 minImperium Podcast w/ Charlie Morgan81. $0 to $10k/mo SMMA in 6 Months (How I Did It)6 Years ago, 18 year old Charlie grew his agency from $0 to $10k/mo in about 6 months. That’s pretty rare - if you’ve been following me for any amount of time you’ll know I always bang on about how things take time and you should release attachment to outcome over time frames. But today’s video explores how I did this, including exactly what I did day-to-day to make this happen so fast.This one is actually a little aggressive on my end - it’s more of a rant than anything, but it’s a message I...
2022-08-1318 minImperium Podcast w/ Charlie Morgan82. New SMMA Trend: The BEST Appointment Booking StrategySome time ago, I released a video to my paying clients. The video explains a strategy I’ve developed for a new SMMA business model. A lot of my clients took it and ran with it, and went on to build established agencies with lots of clients. Today, I want to share this model with you. Please note, this only works if you’re good at service delivery..I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-08-1345 minImperium Podcast w/ Charlie Morgan80. How To Get 'Ideal' SMMA ClientsToday’s video explains my thoughts and frameworks for getting those ‘perfect’ clients. You know - those magical clients who are amazing to work with, easy to get results for and seem to be effortlessly fun to work with.I’ve developed a model to find and acquire these people and I want to share it with you!I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-08-1313 minImperium Podcast w/ Charlie Morgan77. My BEST SMMA Client Acquisition Secret...After conducting 2300+ sales calls, I’ve developed and learned a little strategy that makes closing clients 10x easier.This strategy bolts on to the end of your questioning part of your sales calls and it’s served me well so I wanted to make a video incase it helps you too.I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-07-3010 minImperium Podcast w/ Charlie Morgan78. 4 Keys To High Ticket Client AcquisitonThere are 4 things you need in place to make client acquisition easy for your agency, coaching or consulting business. My company is on a mission to help people put these 4 things into place so they can rapidly scale, grow and expand their businesses.I’ve spent many hours deliberating and critically thinking about how to make client acquisition easy and I think I’ve successfully distilled it down into these 4 key points. I actually made a video to share with my team internally to explain how we plan on solving the problem of client acquisition and I thou...
2022-07-3014 minImperium Podcast w/ Charlie Morgan79. Best B2B Cold Email Template (This Got Me 1000 Calls)A close friend of mine sent me some email copy asking for my feedback. I sent her a Loom (12 min) going through it and how I’d change the copy. She said it was extremely helpful, applied the changes and started booking more calls. So I thought I’d upload it to YouTube, as it might be helpful for you too.I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie
2022-07-3015 minImperium Podcast w/ Charlie Morgan74. My Secret To Endless DisciplineDiscipline is the key to success. I don’t think there is anything more important than being able to do the work, consistently, in the face of adversity, emotion and distraction.Today’s video explains how I’ve built my discipline, providing you a new framework and idea to become more consistent. It’s pretty unconventional - I’m not going to tell you to have a ‘growth mindset’ or anything cliche, trite or shallow.This gets a bit deep and also I share some pretty vulnerable stuff.I hope you find today’s video helpful...
2022-07-2516 minImperium Podcast w/ Charlie Morgan75. How I Overcame Self Doubt as an SMMA OwnerAbout 5 years ago, I learned the secret to overcoming self doubt. This is something that has worked really well for me, and it might work for you too.Self doubt cripples a lot of entrepreneurs. We all know the cycle: feeling confident and on top of the world, ready to hit your goals, then one hour later feeling like everything is falling apart and that you’re doomed to failure.Today’s video addresses self doubt and how to overcome it!I hope you find today’s video helpful. If you do, consider subscr...
2022-07-2514 minImperium Podcast w/ Charlie Morgan76. Easiest Way To $10,000 Per MonthThe first milestone for most online entrepreneurs is $10,000 per month. It’s a pretty shiny goal and it’s the most common objective for beginners.When I started my first agency, it took me 6 months to get to $10k/mo. It’s supposed to take longer, however early on I realised something that massively sped the process up for me.It’s quite a controversial idea, but it’s worked for me and today I want to share it with you.The video is linked in the comments if you want to check it out.
2022-07-2512 minImperium Podcast w/ Charlie Morgan73. Want To Make $10,000 Per Month? Watch this...Your mindset is the best predictor of your success. You might know this, but you might not know how to act on it. I want to share with you a ‘hack’ that I used to improve my mindset and in doing so quickly scale my agency to $10k/mo (this was 5 years ago when I was starting out).I hope this technique finds you well and I hope you have as much success and fun using it as I did. I hope you find it helpful. If you do, consider subscribing :)Thanks,Charl...
2022-07-1811 minImperium Podcast w/ Charlie Morgan72. NEW Dopamine Fasting Method (Life Changing)If you don’t control your dopamine receptors, they will control you.Look at your life. It’s a product of your behaviour. Look at your behaviour; is it a product of the neurotransmitter dopamine? Dopamine runs people’s lives, and most people have no say or control in the way they unconsciously behave because their relationship with stimulus is ruined by dopamine. Today’s video tackles this issue and gives you my exact strategies and methods I used to ‘hack’ my dopamine receptors and system so I can be 10x more productive and get 10x more work d...
2022-07-1816 minImperium Podcast w/ Charlie Morgan71. Why E-Com Is The Hardest Niche12 months ago, I made a video on why e-com is the hardest niche. It was well received and I got messages from lots of e-commerce agency owners telling me it was accurate and timely. I made some predictions in that video that have recently been unfolding - but I didn’t make the video to be right, I made it to warn people away from the shiny object that is the e-com niche.Most people pick the e-com niche without any critical thinking or inspection. They do it because one of the big gurus does it, and to...
2022-07-1817 minImperium Podcast w/ Charlie Morgan68. How To Be Consistent With Cold OutreachHow do you achieve monk-like consistency and discipline when doing outreach, or an activity in business you don’t enjoy? How do we consistently do the things we resist doing and want to avoid?That’s the million dollar question.In today’s video, I attempt to answer it. I say attempt, since it’s a big question and my answer may not be 100% right - I can only share what’s worked for me and how I’ve built a business with consistent action in the face of the pain and the work. I hope you find...
2022-07-1112 minImperium Podcast w/ Charlie Morgan69. Best SMMA Lead Qualification StrategyLead qualification is a touchy subject in sales. No one wants to waste their time, and everyone wants ideal perfect prospects.I have a pretty controversial opinion on this topic and a very contrarian stance that a lot of people disagree with and don’t like.Lead qualification & finding the right prospects is the topic of today’s video.It will help you find the right prospects, close more deals, and not lose hair doing sales calls.I hope you find it helpful. If you do, consider subscribing :)Thanks,...
2022-07-1118 minImperium Podcast w/ Charlie Morgan70. This Advice Got Me 352 SMMA ClientsOne delusion is see in the current internet business climate is the idea one needs to make big moves to get ahead. Early on (sub $100k/mo), it’s seldom about the big decisions you make. Sure, it’s about who you hire and your niche etc, but it’s mostly about the micro decisions you make every day that really drive the needle forward in your company.When I started my first business, I was under the impression it would only succeed and work if I made big moves and game-theory style strategic decisions. (this wa...
2022-07-1110 minImperium Podcast w/ Charlie Morgan65. I Tried SMMA For 5 Years (My Experience)Over the last 5 years I’ve built my marketing agency to 7 figures.Today I recorded a video to explain my experience in the process, alongside what I learned during the journey.This video contains instructions on how and where to start, what you need to start and also how to get clients and start making sales.I hope you find it helpful - if you do, consider subscribing!Thanks,Charlie
2022-07-0229 minImperium Podcast w/ Charlie Morgan66. My Easiest & Fastest Client Acquisition StrategiesTo scale a business… Everyone wants to, but not many people know how.Today’s video gives you 2 foolproof ways to scale. I’ve used them to grow my income past $200k/mo in one business, and $100k/mo in another.These strategies literally cannot fail. Well, maybe they can, but I’ve never seen them fail.They’re covered in today’s YouTube video. Apply them and see the results!I hope you find it helpful - if you do, consider subscribing!Thanks,Charlie
2022-07-0220 minImperium Podcast w/ Charlie Morgan67. How To Sell Your SMMA ServicesHow far are you willing to go to close a client?The answer to this question determines how easy it is for you to sign people up for your program, services or product. If you really, really want the person to buy, they will (provided it’s a good fit).Too few people go the extra mile to get the deal across the line and in today’s video I want to share a strategy that’s helped me conduct 2300 sales calls with a 30-40% closing rate.The video is linked in the comment...
2022-07-0211 minImperium Podcast w/ Charlie Morgan63. How To Learn SMMA (Agency Millionaire's Guide)Most humans never bother learning how to learn. They’re inefficient and gain knowledge at a snail’s pace, and this is why the majority of people can’t progress at the speed they want to.I’ve been learning non-stop for about 6 years (since I was 18). It’s by leveraging the knowledge I’ve acquired that I’ve built two companies, a seven figure marketing agency, and mutli-seven figure coaching business.In today’s video I’m going to explain how I learn new things, skills and disciplines.It’s been frequently requested, so I hope...
2022-06-2516 minImperium Podcast w/ Charlie Morgan64. Struggling To Get New Clients?Businesses that meet the needs, demands and wants of the market grow. Businesses that don’t, fail. I’ve learned that there is a cardinal rule to business growth, and if you abide by it things will be a hell of a lot easier for you.Today’s video explains this rule and will help you work your way through a struggling business to turn it around.I hope you find it helpful - if you do, consider subscribing!Thanks,Charlie
2022-06-2513 minImperium Podcast w/ Charlie Morgan61. I Now Own Nothing (Minimalism Guide)Recently I got rid of pretty much everything I own. Doing so has massively improved my focus, productivity and ability to make more money and provide value to more clients.I’ve devised a 3 step heuristic to minimalism and in today’s video I want to share it with you - applying it will help you adopt a similar philosophy towards making your life less chaotic, stressful and difficult.ThanksCharlie
2022-06-2013 minImperium Podcast w/ Charlie Morgan59. Ignore This Cold Outreach Advice At Your PerilNapoleon once said “If you want it done, go. If you don’t, send”.This is a banger of a quote. It speaks logical sense in the current illogical market.Most people believe when starting their agency or coaching business they can outsource their success. They’re sold lies by gurus believing they can hire a setter, rep and media buyer (or coach) and have a business that runs without them before Christmas time. It’s bullshit, and if you believe this you are in for a nasty surprise.Here’s a harsh, ugly truth...
2022-06-0913 minImperium Podcast w/ Charlie Morgan51. Why 99% Of Online Businesses FailThey say 80% of businesses fail. I disagree, because businesses don’t fail - people do.What they should say is that 80% of PEOPLE starting businesses FAIL.Such is the fragility of ego. People can’t admit they failed, so they blame the business. It’s never ‘I failed’ - it’s always ‘my business failed’. Business success depends on the entrepreneur, not the niche, model or anything else.Regardless, in today’s YouTube video I want to discuss the primary cause of downfall and failure (and pain) for all high ticket entrepreneurs....
2022-05-1109 minImperium Podcast w/ Charlie Morgan37. How Amanda Added $15k/MRR To Her Agency In 3 MonthsAmanda is one of my closest friends. We started working together back in early 2021, before Imperium Agency even had a program. After she bought, I had to send her a google drive link because we hadn’t finished some of the modules, but she believed in us and our process because we’d been able to book a call with her!Here’s an interview with Amanda, where she tells her story of how she added an extra $15,000 in new monthly revenue to her agency, after just 3 months of working with us.Amanda did hold the re...
2022-02-1418 minImperium Podcast w/ Charlie Morgan33. How Martin Added $27k/MRR To His Agency In 6 Months6 months ago, Martin had no consistency in his agency. He’d grown to a certain level, but had hit a plateaux and his growth had levelled off. He was struggling to find new clients, generate appointments and build predictable cashflow.As I’m sure you can imagine, Martin wasn’t happy with this.So, he bought into some low-ticket courses and appointment setting done-for-you services, all of whom had promised him the world.Low and behold, after a few months of this, he was no further forward (and didn’t actually sign a si...
2022-02-0427 minImperium Podcast w/ Charlie Morgan32. College Dropout To 7-Figure Agency Owner (My Story)5 years ago I had a conversation with my lead university lecturer. I was 18, studying business and entrepreneurship at a university in south west England.“Raphael..” I asked, opening up a sentence to convey a serious doubt about my decision to go to university…“Yeah, what’s up Charlie?” Raphael asked.We were in the building of the faculty of business, surrounded by students typing away busily at keyboards, working on answers for tests they’d soon forget.“So, um, this course.. When do we.. um, learn… how to sell?”I’d read a book by a...
2022-02-031h 10Imperium Podcast w/ Charlie Morgan31. My Plan For Scaling My Agency To $2m/Year In 2022The agency appointment booking space is a mess. I don’t think there’s much doubt about it.It’s full of monkey-see, monkey-do ‘mentors’, appointment setters with false promises and coaching programs that leave you with more questions than they do answer.After my partner and I scaled our agency, NorthFlow Consulting, we looked at the agency space and saw gold…With mess comes the option to clean up. Cleaning up mess within a market is how we add value on a mass scale and wildly grow a business.The messier and m...
2022-01-2836 minImperium Podcast w/ Charlie Morgan30. The Hardest Marketing Agency Niches To Scale In 2022Some agency niches are awful for scaling, others are great.If you’re struggling to scale your agency, it’s worth looking into whether or not your niche is the limiting factor to your growth.Today’s video explores the critical thinking & questioning process I use to determine whether or not a niche is ‘good’. I’m going to teach it to you and help you understand what makes a good niche, and what niches you should AVOID like the PLAGUE.Thanks,Charlie
2022-01-2619 minImperium Podcast w/ Charlie Morgan29. How To Build $100k/mo+ Discipline (For Agency Owners)How do you do what you know you need to do, but don’t want to?In today’s video, we cover a simple technique I’ve used to build insane levels of discipline (monk-like, even).This is an important lesson to understand as an agency owner because motivation is fickle and discipline is the only thing that drives you forward in life.The technique in question I call ‘Dissociative Discipline’. It’s served me well and I’ve used it to easily build hard habits and make the tough stuff easy.I hope you...
2022-01-2409 minImperium Podcast w/ Charlie Morgan28. How Daniel Scaled To $1M/Yr Without Cold Outreach OR AdsWe recently signed a client for Imperium Agency. His name is Daniel Miz.I didn’t take Daniel’s sales call, so the first time I actually spoke with him was on messenger after he signed up. So I messaged him, and I was soon impressed to learn that Daniel had scaled his agency (in the e-commerce space) to 7 figures, after just 3 short years.However what I learned next shocked the living hell out of me. I learned that Daniel has done what I thought to be impossible.I learned that Danie...
2022-01-2257 minImperium Podcast w/ Charlie Morgan27. My 7-Figure Objection Handling Technique & How I've Used It To Close 500+ Agency Clients In 4 YearsHey everyone, today I want to share you with a short but sweet video that explains a technique I’ve used to overcome thousands of sales objections successfully. This is way more than just a rebuttal.Here I cover:✅ My process for avoiding conversation ‘stoppage’✅ Raising the tone of the conversation✅ Frames, good and bad✅ How to have an ‘ungodly’ amount of conviction to get someone over the lineI also give a few live examples of rebuttals I’ve personally used to handle pretty much any objection, check out the video!...
2022-01-2009 minImperium Podcast w/ Charlie Morgan16. How To Literally Fall In Love With Cold OutreachHow do you get more meetings?Consistent outreach.No shit, Charlie. But how do you stay consistent?It’s hard, because it’s a really painful activity, but consistency is not impossible.The answer? To being consistent with outreach? Fall in love with it.Love? Outreach? You’re probably thinking I’m off my rocker here, but bear with me.The same applies to sales calls, and cold calls. Activities most people hate. When you hate something you are less likely to do it, let alone do it well...
2022-01-1318 minImperium Podcast w/ Charlie Morgan6. How To Actually "Work Smart" (For Agency Owners)“WoRk SmARt NoT hARd” This has become a bit of a cliche in the productivity space, to the point where the core message of it has become diluted.We all know we should be working ‘smarter’, but how do we actually do this? What does this consist of, and what can you actually do to make sure your work is in fact smart?Well, if you want to be more productive and get more out of your working hours and your grind, I’ve just got done recording a video that explains how to do this...
2022-01-1319 minImperium Podcast w/ Charlie Morgan11. How To Overcome Your Fear Of Sales CallsWhenever I ask agency owners to describe how they feel about sales calls in one word, I usually get these responses…“Intimidated”“Nervous”“Anxious”“Uncertain”“Scared shitless” (two words but this is my personal favourite) To grow an agency you have to take sales calls. There isn’t really any way around it. Outsourcing this in the early days is asking for a disaster. You gotta slog them out yourself.If you’re scared of doing these calls, you’re going to subconsciously transfer your emotions to the prospect, in turn making them scared to...
2022-01-1313 minImperium Podcast w/ Charlie Morgan4. The Best Platform In 2021 For SMMA Appointment Booking & Getting ClientsOne of the most common questions we get asked at Imperium Agency is “which platform should I be using to do outreach?”This is a good question.What is best? Facebook? Instagram DM? Linkedin? Email? Cold Calling?!In today’s video we explore this question and clearly define the best way to actually conduct outreach and what platform you should really be using. If you follow this suggestion I can basically guarantee you will see an increase in meetings.I’ve thrown a bit of a curveball in this one too, so make...
2022-01-1310 min
Launched36: Christmas Special with Jordan MorganFor the the 1st (annual?) Launched Christmas Special 🎄 Jordan Morgan joins the show to talk about the launch of his "Best-in-Class iOS App Book Series" his experiments with marketing.
Links & Show Notes
Jordan's Twitter
Joe Birch
Compose Academy
Josh Comeau
Adam Wathan
The Best-in-Class Book Beta Launch (blog post)
The Early Access Retrospective (blog post)
Sarun
More Launched
Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM
2021-12-251h 22
Launched18: Dark Noise 2 & Spend Stack 1.2 with Jordan MorganAfter releasing his big Dark Noise 2 update, Charlie takes a little break and hangs out with Jordan Morgan, who recently released Spend Stack 1.2, to talk about launching and marketing a major update to an existing app on the store.
Links & Show Notes
Spend Stack 1.2
Dark Noise 2
Jordan on Twitter
A Best in Class iOS App (post)
Christopher McQuarrie advice on 'Breaking In'
Daniel Gauthier post on marketing the Oh Bother app
Daniel Gauthier
More Launched
Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM
2020-07-281h 16
Launched8: Spend Stack - Jordan MorganJordan Morgan joins the show to talk about the launch of his smart list app Spend Stack.
Links & Show Notes
Jordan on Twitter
Spend Stack
A Best in Class iOS App (post)
Independence Podcast
Brent Simmons
app: The Human Story (documentary)
Swiftjective-C
More Launched
Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM
2020-02-251h 21
Wrestling FriendsWrestling Friends 91 - Charlie MorganThis week Morgan Webster sits down with the fearless Charlie Morgan. Its a full career and life retrospective. Here we talk about her falling in love with Wrestling and her chance meeting with Southside Promoter Ben Auld led her to discover her first British Wrestling show. She chats about training with WAW under the name Lady Penelope and how she broke out very easily on the European scene but struggled to break out on the British Scene. Then we talk about her stepping away from wrestling for a year and how during this time she embraced her sexuality and found...
2018-11-291h 44