Shows
Authority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Behind the Scenes with Charlotte: A Candid Podcast ChatSend us a text>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE 2025-07-2845 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.From Outsider to Authority: How to Attract Dream Clients Without Losing YourselfSend us a textDo you feel like you’re constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, but the clients you truly want just aren’t showing up?You’re not alone.In this episode, Charlotte speaks directly to the quiet visionaries: creative agency founders who feel stuck on the outside of their dream sector, whether that’s luxury, lifestyle, or premium brands. She dives deep into:•Why “outsider syndrome” might actually be your greatest advantage•How to leverage what you’ve already built—no more...2025-06-1910 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.What a High-Converting LinkedIn Profile Actually Looks LikeSend us a text👀 Get your LinkedIn Profile Power-Up:A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do.→ https://kaffeen.thrivecart.com/powerup/Your LinkedIn profile shouldn’t read like a CV — especially if you run your own business. In this episode, Charlotte breaks down exactly what makes a profile stand out and sell your services (without sounding salesy). From your headline to your About section to the visuals that back you up, you’ll learn what to fix...2025-06-0410 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Why This Works When Other Strategies Don’tSend us a textEver feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don’t work and why a simpler, more sustainable approach delivers results without draining your energy.In this episode, we cover:•Why visibility ≠ strategy•The 4 reasons our LinkedIn system actually works•How to get seen by new people every week•Why performance-based marketing is burning you out•What makes a lead gen system su...2025-05-0509 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Automation Isn’t Evil (It’s Just Misused)Send us a textAutomation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how people use it. If you’ve ever felt torn between “doing it all manually” or sounding like a bot, this is your wake-up call to stop choosing between authentic and efficient—because you can (and should) have both.In this episode, we cover:•The difference between lazy automation vs respectful automation•How to use automation without sounding like a robot•Wh...2025-04-2814 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.The Real Cost of Not Doing Lead GenSend us a textIt’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confidence, time, money, and mental bandwidth.In this episode, we cover:•Why “busy now” ≠ “booked later”•The mental weight of inconsistent marketing•What happens when referrals dry up•How a simple system can protect your pipeline•Why luck isn’t random—it’s gen...2025-04-2113 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.You’re Not Behind — You’re Just Ready NowSend us a textIf you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and explore the powerful shift that happens when you decide you’re ready. It’s not about perfection. It’s about momentum. Charlotte shares why feeling “stuck” is often just the final stage before a breakthrough—and how to act on it.In this episode, we cover:•Why the percolation phase (yep, like coffee) is crucial to your growth•The real reason smar...2025-04-1413 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Behind the Scenes with Charlotte: A Candid Podcast Chat 🎙️Send us a textI’ve got something a little different for you this week! 🎧I was recently a guest on The Startup Support Surgery podcast, hosted by the brilliant Dr. Jo Watkins. While her podcast primarily speaks to GPs and medics exploring entrepreneurship, this episode dives into so much more—and I think you’ll find it incredibly valuable, no matter your industry or business type.Here’s why you should tune in:A Rare Behind-the-Scenes Look: I rarely talk in-depth about my journey, but this interview gave me a chance to...2025-03-2442 min
The Start Up Support SurgeryEpisode #18 - Charlotte Ellis Maldari - Getting The Clients To Come To You (Expert)Charlotte Ellis Maldari has spent nearly 20 years helping leading creative businesses find their ideal clients and build lasting authority. Charlotte believes you should establish yourself as the authority in your field, and then automate your outreach—so clients come to you, ready to invest. Charlotte and I met nearly a year ago through a group programme with Gemma Gilbert and I was fascinated about what she was offering. Charlotte has sales and marketing in her bones and in this episode we have a rich and informative conversation that will help anyone who is ready to go...2025-01-1345 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.The 30-Minute Marketing Ritual: Effortless Content CreationSend us a textEpisode Summary:In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you’re looking to create emails, LinkedIn newsletters, or Instagram posts, this ritual will keep you front of mind with your ideal prospects and help you develop marketing materials that work for you. Plus, get access to a free worksheet to help you implement the strategy....2024-12-0215 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman IsmailSend us a textIn today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever.Top 5 Takeaways:1.Consistency is key: Send at least one email per week to keep your audience engaged.2.The sales cycle is longer: Clients need more time to make decisions in 2024—nurturing them over multiple touchpoints is essential.2024-11-041h 04Authority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.The LinkedIn Code for Creative AgenciesSend us a textIn this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead generation while maintaining genuine connections. We discuss the importance of understanding the LinkedIn landscape, finding the right people, and using LinkedIn Sales Navigator to streamline outreach. Tune in to gain valuable tips on optimizing profiles, crafting personalized messages, and leveraging automation to attract high-quality clients effortlessly.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven...2024-07-1028 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Avoid Niching Yourself Into A CornerSend us a textIn this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation process that prioritizes creativity over sales hustling. We'll dive into the importance of broader appeal and flexible, adaptable business models, especially in the face of economic challenges and the rise of new technologies like AI. Tune in and enjoy! >> Get Client Magn...2024-06-2420 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.What Actually Goes into A Bespoke New Business StrategySend us a textIn this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy.In This Episode, You Will Learn:How to determine the best strategies for gaining new clients.The importance of aligning your business capacity with your marketing efforts.Tips for evaluating your current client load and revenue.Strategies for leveraging existing resources for short-term revenue boosts.How to create sustainable systems for lead...2024-06-1828 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.The Four Parts Of Winning And Keeping Your Ideal Client’s AttentionSend us a textIn this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how to craft a cohesive and consistent brand message with examples from the Body Shop to Nike.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics to...2024-06-0325 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.How To Stay Memorable As A CreativeSend us a textIn this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE 2024-05-2715 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.The Secret Currency of Successful CreativesSend us a textIn this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE 2024-05-2112 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.The Most Important Assets to Position Your Agency’s Unique DifferentiatorSend us a textIn this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE 2024-05-1325 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Your Agency’s Most Brilliant WhySend us a textIn this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you.I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose into actionable steps. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Cre...2024-05-0610 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Make Your Agency The Best SolutionSend us a textIn this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions.I also discuss the importance of defining your agency's brand identity and aligning it with your ideal client's needs, as well as the power of storytelling. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and S...2024-04-2513 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Why Your Agency Needs A PersonalitySend us a textI want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understand who they are and why that precedes identifying their ideal clients.>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics t...2024-04-2216 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Embracing the Spiky and Spoky Model: The Future of Agencies with Emma SextonSend us a textToday, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients. Resources mentioned in this episode:Emma on LinkedIn: https://www...2024-04-1558 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Positioning Your Agency to Stand Out Based on Your ArchetypeSend us a textIn this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, and a clear, humanized communication style. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Yo...2024-04-0827 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Mastering Automation For Your Agency ArchetypeSend us a textIn this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interactions. I also cover tips for creating compelling lead magnets, utilizing email sequences to nurture leads, and the importance of monitoring and optimizing automated processes for better conversions. Did you miss my prior episodes on agency archetypes? Catch up here:Do you know your agency archetype?Marketing so...2024-04-0128 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Marketing Solutions Based On Your Agency ArchetypeSend us a textIn this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf. I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketing strategies for each type include sprint methods and automation for scrappy agencies, leveraging existing assets and long-term planning for traditional agencies, prioritizing partnerships and relationship-building for collaborator agencies, and focusing on niche specialization and the use of high-value resources for lon...2024-03-2424 minAuthority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Do You Know Your Agency Archetype?Send us a textIn this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen.P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Busines...2024-03-1815 min