Shows
Pet Accountant PodcastPersonal Branding and Marketing in the Pet Industry – with Charlotte PerrottIn this episode of The Pet Accountant Podcast, Vicky is joined by Charlotte Perrott from Canine Marketing Support to talk about the importance of personal branding and smart marketing for pet professionals.They discuss why people don’t just buy services — they buy people. Charlotte explains how showing up authentically on social media helps build trust, strengthen relationships with clients, and create long-term business growth. From engaging properly with your audience to adapting your marketing as platforms evolve, this episode is packed with practical advice for pet business owners who want to stand out.The conv...
2025-12-2235 min
Short Stories from Jesus College, CambridgeLove Stories: Abide with me and MisjudgementTwo stories that contrast the hope and the pain of love relationships.
Credits:
‘Abide with Me’, written by Anika Goddard (2021), who studied Undergraduate English at Jesus College. It was narrated by Francesca Beard (1986), an internationally acclaimed spoken word artist who studied English at Jesus College. 'Abide with Me’ was awarded Best Hopeful Love Story in the 2022 competition.
‘Misjudgement’ written by Rachel Gardner (2021), who studied English at Jesus College. Narrated by April Perrott (2021) who studied English and is a musical theatre artist. Misjudgement’ was awarded Best Painful Love Story in the...
2025-06-1022 minShort Stories from Jesus College, CambridgeGhost Stories part 2: Lavender and The Last HumanTwo stories that use the supernatural in unusual ways, one exploring the senses, the other cautioning of danger ahead.
Credits:
Lavender written by Lisa Rowe, Domestic Bursar’s Assistant at Jesus College. Narrated by Hugh Stubbins (2011), writer and stage and television actor, who studied History at Jesus. Our singer is April Perrott (2021), who studied English at Jesus. Lavender was awarded Best Descriptive Ghost Story in the 2020 competition.
The Last Human was written by Hannah Charlotte Copley (2019), PhD student, medical doctor, and a Green Party City Councillor. Narrated by...
2025-06-0333 min
Found It, Fetched It - Your Weekly Dose of Gundog Wisdom from the LWDG170. LWDG Just Leveled Up—Here’s How It Helps YOU!🎙️ LWDG Just Leveled Up—Here’s How It Helps YOU!The LWDG has had a huge rebrand—but this is about more than just a new look. It’s about making our training, community, and support even stronger for YOU.In this episode, Charlotte interviews Jo about:✅ Why we rebranded & what it means for you✅ The exciting new features & opportunities coming to LWDG✅ How we’re making training support even more accessibleOne thing hasn’t changed—LWDG is still the same welcomi...
2025-03-2138 min
Life at the Sharp End13 • Women in leadership - policing, professionalism and sexual harassmentCharlotte Hails heads the Public Sector Vertical Strategy for Virgin Media O2 Business, working with customers in UK policing, the Home Office, Health and Local Government. She's an ambitious woman in leadership, who began her career in policing rising to become a Detective Chief Inspector leading people in counter-terrorism, safeguarding and public protection.
But Charlotte’s experiences in policing also reflect the darker side of a workplace culture that women in uniformed services still find themselves having to deal with today. The last few years have highlighted problems of sexual harassment, bullying and misogyny towards women in em...
2025-01-221h 00Found It, Fetched It - Your Weekly Dose of Gundog Wisdom from the LWDG165. The Hidden Risks of Posting Your Gundog Online (And How to Stay Secure)What are the risks of sharing your gundog’s journey online? Jo and Charlotte Perrott, a social media expert, discuss protecting your privacy while staying connected. Learn practical tips to handle trolls, share content safely, and create a positive online space for your training journey.Thanks for joining us for this episode of Found It, Fetched It. Whether you’re just starting out or you’ve got muddy boots and a seasoned dog by your side, we’re here to walk the journey with you. We’re all about real talk, practical tips, and celebrating every litt...
2025-01-1033 min
The Pet Business Owner PodcastSEO Made Simple for Pet Businesses with Pixie (Series 2 Episode 7)In this episode of The Pet Business Owner Podcast, I’m joined by the brilliant Pixie Greatorex, an SEO expert with a passion for helping businesses thrive online. We’re breaking down the mystery of SEO into simple, actionable steps that you can take to grow your website traffic and attract the right clients.
We discuss:
What SEO really is and why it matters for pet businesses.
The power of blogs and how to create valuable content that ranks.
The truth about keywords and how to choose the right ones.
The importance of backlinks and how they...
2024-12-2034 minThe Pet Business Owner PodcastCreating Standout Pet Brands: An Interview with Kate Hendry (Series 2 Episode 6)In this episode, Kate Hendry from Finbo Studio joins me to discuss the key elements of building a successful pet brand. Kate shares her personal journey into the pet industry and the importance of creating unique, relatable branding that connects with your audience.
We delve into common branding misconceptions, the role of visuals vs. strategy, and tips for pet businesses on standing out in a crowded market. Kate also provides insights into her recent rebrand work and speaks about why you should steer clear of paw prints!
Whether you're a pet product or service business, t...
2024-09-1840 min
Your pet business, Your wayFive hidden Instagram features every pet business needs with Charlotte PerrottAre you looking to grow your pet business by using Instagram?Charlotte Perrott is a social media manager and coach for pet businesses, and she stays on top of the latest Instagram features and trends.It’s a platform that can sometimes feel overwhelming, and mastering how to use it can put you in front of pet parents who need what you have to offer.Charlotte, who runs Canine Marketing Support and Pet Business Support, loves Instagram, and in this podcast episode, she explains how you can too, with simple ways to grow yo...
2024-08-2045 minThe Pet Business Owner PodcastCollaboration Over Competition With Lucie From Wooflinks (Series 2 Episode 5)In this episode of the Pet Business Owner Podcast, I’m joined by the amazing Lucie from Wooflinks, The Home Of Dog Professionals, to discuss a topic that’s close to both our hearts—collaboration over competition. Lucie shares her insights on how working together with others in the dog industry can be more beneficial than trying to outdo each other. We go through the importance of building a community, supporting fellow professionals, and why it’s crucial to focus on collaboration, especially in an industry as passionate as ours. This episode will inspire you to embrace collaboration and see comp...
2024-08-1932 minThe Pet Business Owner PodcastThe Power Of Facebook Groups: Anastasia Waugh (Series 2 Episode 4)In this episode of the Pet Business Owner Podcast, I talk to Anastasia Waugh, also known as the "Dog Tooth Fairy". Anastasia is an independent Emmi-Pet distributor who runs multiple Facebook groups to support her business and connect with her clients. We discuss the benefits of using Facebook groups, including the ability to easily share important updates, build a community, and get questions answered by both the group admin and other members. We also touch on the challenges of running a Facebook group, such as the time and energy required, and the need to set clear rules to maintain...
2024-07-2631 minThe Pet Business Owner PodcastEssential Social Media Platforms for Pet Business Owners (Series 2 Episode 3)In this episode of The Pet Business Owner Podcast, I dive into the essential social media platforms every pet business owner needs. Join me as I explore the key features that make Facebook & Instagram must-haves for building a thriving pet business. From creating engaging communities and leveraging targeted advertising to organising successful events and utilising insightful analytics, I’ll share what I love about both platforms and how they can benefit your business.
2024-07-0715 minThe Pet Business Owner PodcastSuccessful Reels With Jemma From Whistle & Wag Dog Training (Series 2 Episode 2)In this episode, I interview Jemma Martin from Whistle & Wag Dog Training.
Jemma reveals her strategies for leveraging social media, especially Facebook and Instagram, to effectively market her dog training business. She shares valuable insights into the types of content that resonate best with her audience, such as engaging reel videos, and offers tips on driving engagement through Facebook groups.
Additionally, Jemma provides practical advice for new pet business owners on the significance of branding, the power of video content, and the essentials of starting with social media marketing. Tune in to learn from Jemma's...
2024-06-2724 minThe Pet Business Owner PodcastWelcome Back: Catch Up & Marketing Tip (Series 2 Episode 1)Welcome back to The Pet Business Owner Podcast! I am delighted to be back recording. This episode is a quick catch up and a quick marketing tip for you to implement straight away! Please be aware that I have very bad hayfever at this moment so I don't usually sound like this! I am now looking for guests so please feel free to get in contact if you would like to feature on the podcast!
2024-06-1911 minThe Pet Business Owner PodcastEpisode 5: Social Media Success Series With Rachel RodgersJoin me for this episode with Rachel Rodgers, an award-winning Clinical Animal Behaviourist whom I had the pleasure of meeting at an awards ceremony earlier this month. She runs an online training membership for small dog owners, her own training business and has had lots of success on social media with her controversial short-form videos, amazing reviews and great structure. Rachel has got tens of thousands of likes on TikTok, and a very healthy Instagram/Facebook audience.
2022-10-2043 minThe Pet Business Owner PodcastEpisode 4.Social Media Success Series With Rachel SpencerJoin me for this fantastic podcast episode with the lovely Rachel Spencer who is a publicity guru for pet businesses and a business coach too. We speak about Rachel's social media journey, throwing it back to her MySpace days and how she uses the Facebook Group facility to help a variety of pet businesses each month to get press coverage. Rachel gives The Pet Business Owner Community her exclusive top tips for getting press coverage within their local area.
2022-09-3036 minThe Pet Business Owner PodcastEpisode 3. Social Media Success Series With Gina GrandfieldA massive thank you to Gina (House Of GG Pet Spa) for joining me today to share her tips and tricks when it comes to social media, alongside the trials and tribulations of being a pet stylist! It was a fantastic chat, Gina is one of my clients and we have a great working relationship, allowing Gina to be creative with her social media without the stress of having to do it all herself. Have a listen to discover Gina's top social media tips and how she became a Queen of Reels!
2022-09-0829 minThe Pet Business Owner PodcastEpisode 2. Social Media Success Series with Vicky ClarkThe lovely Vicky Clarke (also known as The Pet Accountant) came on to speak to me about social media and how she uses it in her business. Vicky is one of my social media clients, so in this episode, we spoke about outsourcing, consistency and her secret weapon- her Facebook group with over 3,000 members!
2022-08-2733 min
The Pet Business Owner PodcastEpisode 1. Social Media Success Series with Anastasia WaughOur first podcast episode is with Anastasia Waugh (also known as The Dog Tooth Fairy) speaking with me, Charlotte Perrott, about social media and how it's helped her business.
Anastasia gave some fantastic tips and tricks and has a fantastic social media story. If you're a pet business owner, make sure to subscribe to our channel so you don't miss any! I'll be back next month with another podcast!
Do you want to be a guest on The Pet Business Podcast? Get in touch!
2022-08-1941 min
the devil, the witch, and my wardrobe.Episode Thirty-Six: Friday the 13thApologies in advance for the audio but here is our very first live show!! This is amazing!! We were so fortunate to have a show at Petty Thieves Brewery in Charlotte, NC with SpookyCLT! We are known for being out of the box and qUiRky so we're sharing our first live show before our first ad. At the show we went in depth about Friday the 13th, on Friday the 13th, and its surprisingly ancient origins. SpookyCLT also talked a lot about Charlotte's very own dark past and serial killers! And don't worry y'all, we understand it's quarantimes and...
2020-11-2332 minthe devil, the witch, and my wardrobe.Episode Thirty-Five: Interview with a Curanderagreetings loved ones, let's take a journey. This week we welcome special guest Gianna Spriggs (Aquarius!!) from CLT's very own Curio Craft & Conjure a female & POC owned specialty magick supply and healing shop. We go in depth on her beliefs and life as a Curandera (a healer who uses folk remedies.) She beautifully describes her work, her readings, sound healing and sensory work in order to help clients, something she's been doing since she was a young girl. Following a tragic string of events in her life in 2016 she made a change in her life. Gianna...
2020-11-0851 minthe devil, the witch, and my wardrobe.Episode Thirty-Three: spookycltHello theydies, ladies, and gentlemen! THIS IS SO EXCITING! IN OUR OWN BACKYARD! This week we introduce to you: SpookyCLT! A group dedicated to sharing the lore and legends of Charlotte, North Carolina’s local haunts. You can read all about Charlotte’s spooky world on their instagram page @spookyclt and on their website spookyclt.com! We love Jason and Melanie and we hope you enjoy hearing their bone-chilling stories of granny ghosts, large specters on the edge of cemeteries, the lake Norman monster, and even more! Give it a listen! Also, if you want to change up your ward...
2020-10-1155 minthe devil, the witch, and my wardrobe.Episode Twenty-Seven: Carolina Cryptids and Haunted TheatresHey kids, today's topic is in our own backyard: the Carolinas. We welcome back Cheralyn "Cher" Lambeth (see Episode Seventeen for her first interview!) local historian, author, and ghost hunter for the Charlotte Paranormal Society. We have a thick one this week, there's a lot to unpack: haunted theatres across the Carolinas, UFO's, the Brown Mountain Lights in the NC mountains, wompusus (wompi?) and other NC cryptids. Pick up her book Haunted Theatres of the Carolinas exclusively on Amazon (https://www.amazon.com/Haunted-Theaters-Carolinas-Cheralyn-Lambeth/dp/0764333275/ref=sr_1_5?dchild=1&keywords=cheralyn+lambeth&qid=1595091945&sr=8-5) and if you have some $$...
2020-07-1949 minthe devil, the witch, and my wardrobe.Episode Twenty-Four: Kabbalah, Sheidim, and Other Jewish Entities*Even though we are releasing a new episode this week we still stand in solidarity with the Black Lives Matter Movement and we urge our listeners to listen to other black creators and uplift black voices during this time. Donate to your local bail funds and organizations, ours is the Charlotte chapter of the Bail Project. We have donated our Patreon funds this month, and if you want to contribute as well please go to www.bailproject.com * We have a hefty episode this week, talking about Jewish and Hebrew entities (also known as Sheidim.) We also speak about...
2020-06-071h 07