Shows
Generation Social MediaThe Architecture of Authenticity with Special Guest Imani B.In this episode, your host Keyiera Wright sits down with the remarkable Imani Brisco, also known as Imani B., an experiential marketer and founder of Generations of Hope. Join us as we delve into the roots of community building, the future of community work, and how brands can create authentic connections that last.We’re laying out the blueprint on:- What makes communities actually feel connected (and what doesn’t)?- How to create events that feel like love letters—and leave a lasting impact- Real-world examples that prove even "...
2025-07-1437 minGeneration Social MediaThe Rise of Reddit & Generative Search: What It Means for MarketersSearch is changing, and marketers need to keep up. Generative AI is reshaping Google results, and Reddit is becoming a go-to source for trusted answers. Guests:Liv Myers (Chatterkick)Flynn Zaiger (Online Optimism)
2025-04-0457 minGeneration Social Media5 Unethical (and Illegal) Social Media Practices You Might Be Guilty OfJoin Chatterkick for a bold, eye-opening conversation about the unethical (and often illegal) mistakes that brands make every day on social media—many without even realizing it. From stealing content to influencer fraud, fake reviews, and sneaky brand accounts, we’re pulling back the curtain on common missteps that can put your brand at risk—and what to do instead.
2025-03-1042 min
The Podcast Interview Marketing ShowMultiply Your Results and Impact From Podcast Guest Appearances with Beth TrejoHost Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of high-value content that drives engagement, builds authentic connections, and delivers lasting results. Discover actionable tips for repurposing podcast content across platforms, enhancing onboarding and sales processes, and even scaling referrals with ease. Whether you're a marketer looking for a goldmine of content or an executive seeking to amplify your voice without the stress, this episode will inspire you to...
2025-01-0835 min
What The FatherEpisode 19 - Talking about Marketing with Liv Hajek from Brandout SocialWe were happy to welcome Liv Hajek from Brand Out Social on the podcast. We discussed a myriad of topics.Our first guest!Brandout Social backgroundHow has marketing changedBored easilyChatterkickTop 3 platformsStressRetention rateJosh is difficultFaithChasing a DreamNaysayersBig error for TonyDeerhammer!The BlindSoaps for MenWhy BCU?Why this?InternshipGood HumanGrowthPitfallsDon't take the Cheap way outGoing ViralQuality of contentTony's storyFun game with phrasesRom ComsBachelorCollege viewing
2024-11-271h 00
Bombshell Business Podcast with Amber HurdleHow to Humanize Your Brand with Beth TrejoThe intersection of technology and human connection is a HOT topic these days, so I sat down with Beth Trejo, CEO and founder of Chatterkick to explore what that even means and how to master the union. Beth is a trailblazing speaker and a top advocate for women in tech. In this episode, she shares her journey from public relations to launching a successful digital agency, and provides insights on leveraging social media and AI tools to foster genuine connections.
Key Takeaways
Building Brand Intimacy: By being authentic, responsive, and empathetic, businesses of all sizes can build lasting relationships with t...
2024-06-2032 min
Online OffscriptManaging Client Relationships and Expectations with Beth TrejoThis week, we are talking about managing client relationships and expectations. Our guest today is Beth Trejo, founder and CEO of Chatterkick, a digital marketing agency focused on helping mid-market businesses expand the impact of social media throughout their organizations. Chatterkick offers full-service campaign management in addition to training and strategy workshops. Their approach is anything but cookie-cutter or hands-off. Beth has been featured in USA Today, Yahoo, and Business Insider for being on Comparably’s list of the Top 50 CEOs for Women for two years in a row and received the Women Helping Women award from Aware for he...
2024-04-1840 min
Hard to MarketBusiness Growth & Social Strategy: A Chat with CEO Beth TrejoDive into a dynamic chat with Beth Trejo, CEO of Chatterkick, as she unveils the transformative journey from boardrooms to the digital world. Discover marketing insights, evolving business strategies, and the social spark igniting company growth.Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.Beth unveils Chatterkick's origin story.Powerful SEO tips hidden in plain sight.Social media's role in business hiring.Venturing from local to national circuitsStrategy shift: from high-volume to consultative sales.Resources:ChatterkickPodcast Chef...
2024-04-1722 minGeneration Social MediaCreating Content from EventsStep into the world of Generation Social Media by Chatterkick with Beth Trejo and Mariah Black-Overholt. In this episode, they dive into the nitty-gritty of making content magic happen at events, turning everyday moments into memorable stories.
2023-11-1715 minGeneration Social MediaEmployee Brand Advocates and Leveraging CreatorsIn this thrilling episode of Generation Social Media Podcast, Beth Trejo, the Captain of Creativity (CEO) and founder of Chatterkick, delves into the exhilarating world of crafting authentic content on a grand scale. Joining her on this adventure is Allison Gates, Creative Maestro (Manager). Buckle up for an epic chat about unlocking the power of creators, influencers and the unsung heroes of your company – your employees!
2023-10-0916 min
The Digital SliceMessage About Solving Problems Instead Of Promoting ServicesVisit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more. Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.
2023-09-1223 minGeneration Social MediaCapturing Genuine Content Your Consumers WantIn this exciting episode, your trusty guides, Visual Content Wizard (Strategist), Hannah Maymon and the Creative Dynamo (Manager), Allison Gates explore the concept of capturing genuine content that resonates with consumers.
They discuss the importance of content captures, which involve creating an authentic bank of photos and videos that showcase a brand’s unique identity, culture and people. By working with skilled photographers and videographers and carefully planning shot lists, brands can showcase their uniqueness and connect with their consumers on a deeper level.
2023-09-0119 min
Manage SmarterHow to Express Empathy in Digital with Beth TrejoToday’s guest is Beth Trejo, a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is a recognized advocate for women in tech.We have a fantastic new offer for CEOS! 1,000 ChatGTP prompts for the C-suite - https://chatterkick.com/free-stuff/ceo/In this podcast for managers, Audrey, Lee and Beth discuss: · The importance of empathy for managers and leaders· What digital methods you can use to create empathy with coworkers and reports· ...
2023-08-1321 minGeneration Social MediaCapturing Content VirtuallyA virtual content capture is a method used to gather content
remotely from clients or individuals in different locations. It allows for flexibility and creativity in content creation, resulting in a diverse range of assets that can be used effectively in social media marketing and other promotional efforts.
In this episode, creative nerd and Visual Content Strategist, Hannah Maymon, is joined by our Customer Experience Manager, Kristy Plucker, to discuss the concept of a virtual content capture and its significance in social media marketing.
2023-07-2814 min
Marketing Agency ShowHow to Price Your Marketing ServicesStruggling to put a price on your agency’s marketing services? Wondering whether to charge based on value or time spent? To discover how to price marketing services, Brooke Sellas interviews Beth Trejo of Chatterkick. Guest: Beth TrejoReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-07-2644 minGeneration Social MediaHow to Infuse Creativity in Your Organization by Developing Strategic Creative PartnershipsIn this episode, our very own CEO, Beth Trejo, is joined by
our Creative Manager, Allison Gates, to discuss the importance of building a
creative strategic partnership network for businesses. These partnerships can help
infuse creativity into organizations, make them more elastic and agile, and
provide additional creative resources when needed.
The goal is to align with partners who share core values and
establish relationships that allow for flexibility and expansion without incurring
unnecessary costs.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn mor...
2023-06-2317 minGeneration Social MediaExecutive SocialIn this episode, Allison Gates and Keyiera Wright discuss
the concept of “Executive Social”. Executive social is a branding solution for
personal brands, particularly for executives and business owners who want to
elevate their brand beyond what they typically post on platforms like LinkedIn.
Unlike typical social content for brands, executive social
focuses on showcasing the full human behind the brand, including their
backstory, career journey and advice for others.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://chatter...
2023-05-1519 min
The Business PlaygroundUpgrading Social Media with Founder of Chatterkick, Beth TrejoEveryone knows it but few understand it. Social Media has consumed our lives but there are ways to leverage it to benefit your business.
Beth dives into business, social media, and how to develop teams when growing a startup business.
Beth Tejo is simply a badass. She is the leader, mentor, torchbearer, innovator, founder, and CEO of Chatterkick which is a social media marketing agency that works with businesses all over the world. Chatterkick exploded to over $1,000,000 and she works alongside her awesome team.
Check out Chatterkick and maybe even work with them!
2022-12-0339 minGeneration Social MediaSocial Due DiligenceHow does social media play into the role of mergers and acquisitions within an organization? Beth is joined by Liv Myers, a Customer Success Specialist for Chatterkick, to give you all of the answers you may need.
2022-10-1214 minGeneration Social MediaOperationalizing With SproutMariah is one of our biggest data nerds here at Chatterkick and in this episode, she interviews Willie Mullen from Sprout about how important it is to have a robust yet nimble platform for managing social media campaigns. She’ll ask some tough questions and share her thoughts on how Sprout enables her to create high impact\social strategies for her clients. They'll discuss the top 3 metrics every marketer needs to stay focused on for success and how LinkedIn's online presence is very effective at driving offline engagement.
2022-08-0936 minGeneration Social MediaAll About Non-Fungible TokensYou’ve heard of NFTs, cryptocurrency and Web 3.0 – but do you truly understand what they are and how marketers can use them to engage their consumers?
In this episode, Beth is joined by Dale Alexander, a fellow agency leader who has evolved his creative direction from words to widgets to wallets. Listen as he takes you through his journey and shares some insight into the evolving world of digital currency.
2022-08-0934 min
Own It! from Women Lead ChangeOwning it with Beth Trejo: The CampaignerTiffany O'Donnell talks to Beth Trejo, the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks and starting Chatterkick in 2012 was her biggest one yet. Defying the odds of successful female-founded start-ups, Beth not only prevailed, she grew her company with a predominantly female staff. She incorporates her passion for the digital landscape and social media into nearly every role she has known, from her craft as an entrepreneur and local business advocate to her calling as a wife and mom of two tech-savvy kids.On today's episode...
2022-06-1730 min
Generation Social MediaBuilding A Company Culture That Works For EveryoneBeth Trejo is joined by Reesheda Graham Washington to chat about her mission alongside her team at RGW Consulting, LLC in creating environments in which businesses are able to build a framework for businesses to operate equitably in order to facilitate diversity, equity and inclusion for all.
2022-04-1320 minGeneration Social MediaFinding The Right Creator Partnerships For Your BusinessBeth Trejo is joined by Adam Lindheim from Curastory to get his insights on the do's and don'ts for businesses looking to form partnerships with content creators. Finding the right ROI when forming these partnerships has always been hard to quantify for both businesses and creators so Curastory was created to address this need. Their platform allows content creators to shoot and edit high-quality video, monetize shows, and distribute to all of their video channels, 100% free.
2022-03-2231 minGeneration Social MediaChatterkick Is Turning 10!Beth Trejo is joined by her daughter Lola to kick off season 3 of the podcast and takes us back through the early days of founding a social media agency when many people weren't sure that social media marketing was even a real industry, the changes that social media has seen over the last 10 years and what the future holds for Chatterkick.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://chatterkick.com
2022-02-0308 min
The Art of Seeing Clearly with Dr. Alison R TendlerI Don’t Fear Failure, I Fear Regret with Social CEO Beth TrejoWhen is the perfect time to start a business? Chatterkick CEO Beth Trejo shares how risk-taking and fear of regret led her on the path of entrepreneurship, even when the path wasn’t a clearly defined one. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-01-0735 min
Growing with GratitudeGrowing and scaling a business with Beth Trejo of ChatterkickHow do you grow and scale a business? Heck, how do you even jump in the first place? Meet my guest speaker Beth Trejo, owner/creator of Chatterkick, a social media agency, built from the ground up with hard work, a focus on personal strengths, and a heart for people and connections. Needing motivation to just go for it? This episode is for you! Wanting to take your social media to the next level? Chatterkick is just the company for you!! Find and connect with Beth Trejo by going to chatterkick.com or emailing her at...
2021-12-0634 min
The Marketing Agency Leadership PodcastBuilding Powerful Online RelationshipsBeth Trejo is CEO at Chatterkick, a digital marketing agency that focuses on using social media platforms to connect businesses in a "real way" with their customers and drive to their businesses forward. Beth warns social media is complex. Time is everything on social and companies do not have the luxury of crafting content and sending it through committee approval processes. She cites studies that show that "about 80% of all businesses are not responding to their social media messages" – they only look at Facebook Messenger, skip the other places messages come in, and potentially miss out on big opportunities....
2021-07-0129 min
Ecosystem Builder PodcastStumbling from Ecosystem Building to Entrepreneurship with Beth TrejoBeth Trejo is an ecosystem builder living in Sioux City, Iowa. While working for the local Chamber of Commerce, Beth leveraged social media to help develop their startup scene. Business leaders from the community soon began reaching out asking for social media help. She left her job at the chamber to start an award-winning advertising agency called Chatterkick.Beth gives insights into building a startup ecosystem from the ground up, the value a unicorn can have to community development and helpful tips for getting involved with your own ecosystem.Subscribe to Mug.News here.
2020-11-2517 minGeneration Social MediaSteal These Ideas To Connect Your Remote Team And Build Culture2020 has been a wild year; we don't even need to say it anymore. It's time to lean into human connections and building culture within your teams. In this episode, Kelsey and Bri share a ton of EPIC ideas to create moments to boost your team culture through games, events, or memorable moments.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://chatterkick.com
2020-11-2533 minGeneration Social MediaWhy Did That Video Go Viral?How does a random cellphone video of a middle-aged man skateboarding, chugging juice, and jamming to a 40-year old banger from Fleetwood Mac go viral on a platform for Gen Z? A viral video might just be as lightning in a bottle as Fleetwood Mac's songs topping the charts, but there are replicable elements you need to draw inspiration from. Honeywave owner Taylor Grote, and Chatterkick COO, Kelsey Martin talk influencers, finding content creators, and creating relatable, engaging human stories.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick...
2020-11-1450 minGeneration Social MediaThe Free Tool That Let's You See All Of Your Competitors' Facebook AdsCreepy tool alert! You've always wanted to see what ads your competitors are running, and there's a FREE tool that lets you do it. Facebook created the Page Transparency section to increase accountability and transparency on the platform. In this episode, Kelsey and Bri dig into the Page Transparency tool, what you can see, and ideas on how you can use what you find for inspiration. If you haven't checked the Pages Ads Library before, prepare to have your mind blown.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about...
2020-10-2934 minGeneration Social MediaWhat's The Difference and When to Use Them: Geo-Targeting, Hyper-Local, and Geo-FencingGeo-targeting, Geo-fencing, and hyper-local, oh my! These are some of the hottest buzzwords in marketing, which means they often get misused and abused. In this episode, KeyMedia Solutions CEO, Korena Keys, chats with Beth and breaks down what each term means and why businesses need to be paying attention to them. If you're looking for a trade show strategy or a way to increase student enrollment, Korena shares a killer strategy for you.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://chatterkick.com
2020-10-1524 minGeneration Social MediaFacebook Settings Every User Should Know AboutOn Facebook activity, location sharing, transcripts, and data being tracked when you're off Facebook, the list goes on and on. It's time to review and update these Facebook settings to help you get the most out of the platform without giving up all of your data. Kelsey Martin shares some of Facebook's creepiest settings and how you can shut them off to save yourself from frustration down the road.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://chatterkick.com
2020-10-0145 minGeneration Social MediaSocial Account Mistakes You May Not Be Able To Recover FromWarning: this is the REAL WORLD, true stories, fear factor episode! We've talked about social account access in multiple episodes, but we're going to stop being polite and start getting real; this is episode 30! Beth and Kelsey tell three horror stories that could have been avoided if the accounts were set up more securely. Trust us; you do NOT want to become familiar with these situations. Follow the tips from this episode to avoid making these social account mistakes that you may not be able to recover from.
Listen, watch & read more on the podcast at https...
2020-09-1539 minGeneration Social MediaWhat is the difference between Custom Audiences and Lookalike AudiencesFacebook advertising really paved the way for a lot of the social targeting, bidding, and optimizing tools available now. Investing in social ads is all about finding the people who will love your business. Custom audiences and lookalike audiences are some of the advanced audience selection tools widely used across platforms. In this episode, Kelsey, Bri, and Molly talk about using Custom Audiences and Lookalike Audiences to find people who are most likely to find your ads relevant. Buckle in for this one; these ladies are digging into the trenches of the differences between these two targeting tools and...
2020-09-0158 minGeneration Social Media3 Free Tools You Can Use To Win On SocialBusinesses are reviewing their marketing budgets and efforts and trying to develop economical ways to approach their strategies. In this episode of the podcast, Beth and Kelsey share three FREE tools that you can use, and a few more because they got super inspired on number three. All of these tools are 100% free and just take a little time with a secret ninja approach.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://chatterkick.com
2020-08-1331 minGeneration Social MediaHow Can My B2B Business Leverage TikTok?We love the topic of TikTok because the emerging platform lends itself to exponentially more judgment on the typical "stereotypes of users." The whole point of this podcast is to bust those myths and talk about how any business, any industry, and users can leverage these platforms as tools to tell your business' story. In this episode, Beth and Kelsey walk through ways B2B, and really any organizations can use TikTok for inspiration, research, and content creation.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://c...
2020-07-2921 minGeneration Social MediaHow To Easily Create Authentic, Thought-Leader Content On The FlyGetting content from clients worldwide that is authentic, creative, and unique has been a challenge that our organization has to innovate through daily. Beth and Kelsey talk through some of the easy ways the Chatterkick team has been able to capture, innovate, and create content without taking up a ton of extra time. Use these tips to help your organization put a new plan in place for developing unique, high-quality pieces of content.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Chatterkick at https://chatterkick.com
2020-07-1424 minGeneration Social MediaEasy Ways To Keep Your Social Media Content & Strategy OrganizedThe two things about social media that are always true are that it is always changing and never shuts off. As a member of a social media team or a lone ranger wrangling digital assets on your own, organizing and planning your social media strategy is a gamechanger when it comes to efficiency. This episode came out of the vault to share organization tips on access, content planning, and reputation management. Bri chats with Tiffany and Mackenzie about easy organization tips. Stay tuned to the end of the episode, where they regroup on how these tools have helped during...
2020-06-3021 minGeneration Social MediaTools, Tips, & Ideas to Improve Your Organization's CommunicationIf there's one thing that can make or break your team during a crisis, it is communication. Revela and Chatterkick come together for one last crossover episode on the topic of communication. Needs evolve during a crisis, so the frequency of your communication needs to increase. Not to mention, the verbiage and tone of your message need to change. Beth and Michelle share experiences, tools, tips, and some ideas for your organization to steal.
Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com
Learn more about Revela at https://revelagroup.com/
Le...
2020-06-1725 minGeneration Social MediaHow Can My Business Incorporate Flexibility?When we asked employees about the benefits of working remotely, 56% of respondents are fueled by the benefit of flexibility. Employees want support from their employers by maximizing their hours and physical working environment.
In this episode, Michelle of the Revela Group asks Beth Trejo, CEO at Chatterkick, about how the organization defined and integrated flexibility into the Chatterkick workplace. They share tactics on how your business can determine flexibility, roll it out to your team, and cheerlead its success. Other exciting topics are onboarding a team member remotely, the value of virtual co-working, and communication tips in...
2020-06-0340 minGeneration Social MediaCOVID-19 Workplace Survey Results: Flexibility, Communication, & CultureThe results are in! After our last crossover episode with Michelle and the Revela Group, we sent out a survey for employees' perspective on how they're handling work flexibility during COVID-19. We also asked their thoughts on how their employers are handling remote work, flexibility, and communication during COVID-19.
Beth Trejo, CEO of Chatterkick, and Michelle talk through the results, what they thought was interesting, and how businesses can use this information to better connect with their team during this crazy time.
Find the survey results on blog.chatterkick.com
2020-05-1933 minGeneration Social MediaCovid-19 Forced My Business To Change. What Do I Do Now?We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful, whether it's going remote, providing alternative services, being more flexible. People aren't just going to forget that. How we respond to that is going to have a huge impact as we move our businesses forward.
In this Chatterkick X Revela crossover episode, Chatterkick...
2020-05-0628 minGeneration Social MediaHow Can I Put Together A Crisis Communication Plan Fast?COVID-19 has completely disrupted consumer habits. Most businesses are wishing they would have had a crisis communication plan in place to keep their consumers in the loop with all changes. During a crisis is not be an ideal time to whip up a crisis communication plan, but it's necessary. As the situation evolves, it's time to prioritize putting a plan together of who needs to be involved in continuing your crisis communication, what assets you have, and what messages you're going to prioritize.
Beth and Kelsey share some quick tips in this short Generation Social Media Podcast...
2020-04-2110 minGeneration Social MediaHow Do I Show Social Media ROI Without Ads?ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math can help you do that. Instead, we're talking about the whole concept of "return on investment." We're diving into the value of the relationships, and how to qualify and quantify your return differently.
Listen, watch & read more on the podcast at generationsocialmediapodcast.com
Learn more...
2020-04-0725 minGeneration Social MediaWhen Is It Okay To Ban Someone From Your Page?Social media tends to get a bad wrap for being the hotbed of trolling and that anonymous courage from customers or former employees who are willing to say ANYTHING in reviews, comments, or posts to trash organizations. In this episode, Beth Trejo, CEO, and Kelsey Martin, COO, talk about when it is okay to ban someone from your page, delete comments, hide comments, and other monitoring actions. We know you care about your organization, but always take a step back and think about how you’d handle this at an event. Beth and Kelsey are sharing the steps they ta...
2020-03-2426 minGeneration Social MediaDigital Law Part 2: Is My Business Violating Copyright On Social Media Or My Website?This episode is the second part of our two-part series on digital law. Copyright and licensing, attribution, sponsored content, and fraud, these topics aren’t new to media, but how they apply in the digital space can still be extremely confusing. Sometimes it’s still unclear if your businesses are being unethical or downright breaking the law when it comes to content. In today’s episode, Chatterkick CEO, Beth Trejo, and Goosmann Law Firm CEO, Jeana Goosmann, share some of the most frequent violators of social and digital law.
More on Goosmann Law Firm
Goosmann Law Firm’s...
2020-03-1016 minGeneration Social MediaDigital Law Part I: Is My Website Breaking The Law?Do I really need to be thinking about web accessibility, privacy policies, and the CCPA?
Website Accessibility isn’t a new topic, but it’s definitely a trending one. From the limelight of the Domino’s case moving all the way up to the Supreme Court, businesses are just starting to understand the severity. Don’t shrug this topic off just because you’re a small business. There’s been a 200% increase in small business cases over the last three years. To get in the know, we’ve collaborated with Jeana Goosmann of Goosmann Law Firm to talk about web...
2020-02-2523 minGeneration Social MediaWhere Do You Go For Content Inspiration?We’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri Gorman and Molly Ernst, talk through some of the ways the agency team scours the depths of digital for content ideas.
Find their list of content and strategy accounts to follow for inspiration: https://generationsocialmediapodcast.com/all-podcast-episodes/015-where-do-you-go-for-content-inspiration
2020-02-1234 minGeneration Social MediaWhich Website Platform Is Right For My Business?A lot of businesses know they need a new website or want a new look or functionality. If you’re a small to mid-sized business, you may be overlooking platforms that will make managing your website so much easier. In this episode of the podcast, Beth Trejo, Kelsey Martin, and Chris Severn talk through Squarespace, Wordpress, and Shopify and how to pick the one that’s right for you. We know there are a million different CMS (Content Management Systems) to choose from, but we’ll walk you through why these three are our go-to picks for businesses that want t...
2020-02-0146 minGeneration Social MediaWhat Contests Are Allowed On Facebook And Instagram?Contests can be an awesome way to engage your audience, but they also can ultimately backfire on your brand with vague rules and a terrible experience for your audience. In this episode, Beth Trejo, CEO, Kelsey Martin, COO, and Bri Gorman, Ad Strategist, talk about how to run a successful social media contest that does not break the rules.
2020-01-1430 minGeneration Social MediaWhat Are Some Easy Social Media Strategies That Convert?How effective is your strategy on social media? Reaching the right people with the right message is half the battle. In this episode, Beth Trejo, CEO of Chatterkick presents to a group of marketers in Council Bluffs, Iowa. She provides details for effective strategies to help reach your business goals on your social media platforms.
2019-12-3154 minGeneration Social MediaWhat Your Business Can And Can Not Target On Facebook.There are a ton of crazy targeting combinations that you can unleash in your Facebook advertising marketing, but it gets complicated quickly! With Facebook changing the rules, introducing Special Ad Categories, and limiting interest/behavior targeting, the whole platform strategy can be overwhelming. There are some simple methods and tactics in reaching the right audience, and it all starts with who you know. Or... who you know that you CAN target and getting crafty with the ones you can't. Ad strategist, Bri Gorman shares her nerdy tricks-of-the-trade.
2019-12-1829 minGeneration Social MediaHow To Use Social Media Data To Showcase Your Product's Competitive Edge.Potential buyers want to know what makes your brand different, what you stand for, and what value you can add. Social media is where that narrative is built. It’s where people can get the most immediate sense of your company’s mission and truly understand what sets you apart from the rest.
This episode features a presentation by Beth Trejo in Omaha. The Chatterkick CEO covers:
How to build a distributor/retailer relationship for your brand through data-driven customer service.
How to mine social media data to maximize ROI and outperform your competitors.
What content can...
2019-12-0442 minGeneration Social MediaHow Can I Target CEOs And CFOs On Social Media?If your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and different creepy categories that we can use to target these humans, but we need to remember that they’re just that. Humans! Beth Trejo and Kelsey Martin give opinions on where C-Suite members are spending their time on social media. How they would target CEOs and CFOs using ad...
2019-11-1928 min
On Brand with Nick WestergaardHow to Humanize Your Brand with Beth Trejo“It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a human spark. We discussed all of this and more on this week’s episode of the On Brand podcast.About Beth TrejoBeth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks and starting Chatterkick in 2012 was her biggest one...
2019-11-1832 minGeneration Social MediaWhat Is UGC? Do I Need It And How Can My Business Use It?Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content. Our clients are leveraging UGC to create a pool of posts to pull from in their monthly content calendars.
2019-11-0523 minGeneration Social MediaHow Can I Make An Impact On Social Media With Only A Couple Of Hours A Day?If your business has a marketing team of 1-3 people, you need to use your time wisely. CEOs, business owners, and entrepreneurs often have a limited amount of time to spend telling their stories on social. When you’re starting a business is arguably one of the most critical times to get involved on the platforms. Beth Trejo and Taylor Grote, both CEOs and Founders of their agencies, share where you should spend your time on social if you only have a couple of hours a day.
2019-10-2317 minGeneration Social MediaShould Our B2B Business Be Posting On Our Personal Accounts Or Business LinkedIn Accounts?Everyone wants to connect with a person over a business. Beth Trejo, CEO of Chatterkick, shares the philosophy behind doubling down on your personal brand on LinkedIn. Don’t get it twisted, there’s still a major opportunity on leveraging your brand page on LinkedIn. We’re sharing a strategy that makes sense for B2B businesses.
2019-10-0818 min
Agency Life FlashbackS2 E21 The Reality of Running an Agency and Being a Female Entrepreneur with Beth Trejo from ChatterkickIn this episode we sit down with Beth Trejo - CEO & Founder of Chatterkick, a social media agency in Sioux City, US. We chat about:How she started her Agency Being a female entrepreneurStarting a business and growing a familyGrowing pains of running an agencyReality of running an agencyBringing on a bad fit clientSocial Media software And so much more
2019-10-0238 minGeneration Social MediaHow Do I Get My Employees To Engage With Us On Social Media?Employee Advocacy is what most businesses should be thinking about when they talk about influencer marketing and how amazing it is. If you don’t have a quality social community built out or you’re still trying to figure out your brand’s purpose, start with your employees! We’re sharing how to launch an advocacy program, gamification, tracking, getting buy-in and ROI.
2019-09-1820 minGeneration Social MediaHow To Handle Customer Service And Response On Social Media?Social media provides the perfect catalyst to elevate customer service opportunities, resolve customers’ issues, and develop brand champions to make an impact on customer sentiment. Taking the time to listen and interact with your audience can set you apart. We’re sharing our top tips for handling customer service response on social media.
2019-08-3021 minGeneration Social MediaEasy Wins To Set Your Social Media Up For SuccessThe social obstacles that businesses have to face when they are just starting their efforts on social media or launching a new brand or business can be tricky to navigate. We're sharing tips on the foundations and best practices you need to know to make sure your business is set up for success.
2019-08-3029 minGeneration Social MediaHi, We’re Chatterkick!CEO and Founder, Beth Trejo, tells Chatterkick’s origin story. From her very first Facebook post to growing an award-winning agency, Beth tells what she loves, obstacles she overcame, and her compassion and support for women-led businesses.
2019-08-3026 minGeneration Social MediaSocial Media Agency vs Building Internal Social Media TeamThe world of social media as changed. Well, is changing. For a small to mid-sized businesses ready to step on the gas to their social strategy, the consideration of building a social team internally is enticing. But what makes an agency vs an internal social team better? On this episode, we’re sharing the pros and cons of having your social media live within your organization, as well as pros and cons of an external partner.
2019-08-3028 min
The Sioux City Show#009- Beth Trejo | CEO of ChatterkickBeth Trejo, the CEO of Chatterkick, joined Taylor Grote in The Honeywave Media studio to chat about her experience building a social media marketing agency in Sioux City.Beth was my former boss at Chatterkick and I find her to be incredibly innovative so I think there will be so much for you to pick up in this episode.Visit https://www.honeywavemedia.com/ to keep up to date on the new content coming from Honeywave!**********************************The Sioux City Show is a completely DIY podcast and talk show filmed in the...
2018-05-2341 min