Shows
Foodpreneur with Chelsea Ford#149 How to Avoid Being Delisted (Explained by an Actual Retailer)Send us a textYou're on shelf. Now what?In this episode of Foodpreneur with Chelsea Ford, I chat with Sonia Martinez, a retail expert from AUR Foodworks who works with both retailers and brands to improve in-store ranging, product positioning, and merchandising.Sonia is clear: retailers provide real estate, they won't do the selling for you. And if your product isn't moving, you're at risk of getting delisted.Grab your pen and paper and take notes. If you're driving for velocity, tune in to hear:đ The one thing bra...
2025-12-191h 03Foodpreneur with Chelsea Ford#148 Marketing System for Food Brands: Clear, Consistent, Low MaintenanceSend us a textYour product is great. People love it. But you're still struggling to sell it.Sound familiar?In episode 148 of the Foodpreneur with Chelsea Ford podcast, I chat with Jayne Gallagher, CEO and co-founder of Honey & Fox, a marketing consultancy that helps good food brands turn provenance into sales.Jayne and her business partner Helen work specifically with food and drink businesses to cut through the marketing overwhelm and create systems that actually drive revenue - without needing a four-year marketing degree to do it.Tune...
2025-12-1757 minFoodpreneur with Chelsea Ford#147 Sales Is the Lifeblood: Bootstrapping a Beverage BrandSend us a textHow do you build a beverage brand when the margins are slim and you have no outside funding and growth depends on you?You make sales your North Star. Every single day.In this episode of Foodpreneur with Chelsea Ford, I chat with Ollie Puddick, founder of Innerbloom, a functional beverage brand that's gone from farmers' markets to over 300 retail doors across Australia and New Zealand in just a few years.Ollie quit his job as a professional firefighter at the end of last year to go...
2025-12-1056 minFoodpreneur with Chelsea Ford#146 How to Make Your Packaging Sell When You're Not ThereSend us a textYour product is great but is your packaging selling it when you're not there? Packaging is your silent salesperson so you need to make it work.In this episode of Foodpreneur with Chelsea Ford, I chat with Gwen Blake, founding director of Boxer & Co, a packaging design agency specialising in fast moving consumer goods.Here's the reality: we make 95% of our decisions by instinct. Colour, shape, and typography trigger autopilot purchases - green signals healthy and handwritten fonts signal crafted and your packaging has three seconds to trigger the...
2025-12-0343 minFoodpreneur with Chelsea Ford#145 Collabs, Community Building & Why It's a Crime to Be Boring. Six-Eyed Scorpion's Brand Playbook.Send us a textYou've got a great product. You're posting on social media. But are you actually building a community - or just racking up likes?In this episode of Foodpreneur with Chelsea Ford, I chat with Sandra and Jordana from Six-Eyed Scorpion, the award-winning crispy chili oil brand that's absolutely nailing brand building in a crowded condiment category.Sandra is a chef by trade and founder. Jordana is the head of marketing and brand (and a graphic designer). Together, they've built a premium brand that stands out in a sea of...
2025-11-2653 minFoodpreneur with Chelsea Ford#144 Test the Ingredients, Not the Cake: Marketing Decisions That Move ProductSend us a textHow do you really know if your packaging works? If your campaign will land? If your new flavour will sell?You ask the people who matter most - your customers. Fast.In this episode of Foodpreneur with Chelsea Ford, I chat with Anna Henwood, CEO of Stickybeak, a rapid consumer testing platform that delivers feedback from your target audience within 48 hours.Anna reveals her frameworks for marketing effectiveness that help you get more product into more consumer baskets. We dig into the everyday decisions that often leave...
2025-11-1956 minFoodpreneur with Chelsea Ford#143 How Cremorne Street Bakers Built Three Brands to Dominate Multiple ChannelsSend us a textBuilding one successful food brand is hard enough. But what if you could leverage your existing production to create multiple brands that serve different markets and price points?In this episode of Foodpreneur with Chelsea Ford, I chat with sisters and co-founders Michelle Blyth and Justine Curtis from Cremorne Street Bakers, Balmain Baking Co., and cookĂŻ. Over eight years, they've built a wholesale baking business that now operates across three distinct brands - each serving different customers, channels, and price points.Their retail journey escalated when Coles Local called t...
2025-11-1257 minFoodpreneur with Chelsea Ford#142 How to Market Your Way Onto (and Stay On) the ShelfSend us a textYou've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product isn't moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need.In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric.I share real examples from brands that are crushing it. You'll hear about brands like Bippy Chili moving 30-40 units p...
2025-11-0537 minFoodpreneur with Chelsea Ford#141 Manufacturing at Scale: What Every Brand Owner Can AchieveSend us a textScaling up from the bench top to commercial manufacturing is one of the biggest turning points for food, drink, and pet food brands. Itâs exciting but it comes with challenges too: ingredient integrity, process changes, minimum order quantities, and the founderâs mindset all play a role in whether scaling feels like a breakthrough or a breakdown.In Episode 141, Iâm joined by Naishad Dalal of Food Entrepreneurship Academy, who has worked with countless startups and established brands to take them from idea through to commercial launch. We unpack...
2025-09-0443 minFoodpreneur with Chelsea Ford#140 Supply Chaos Retailers Wonât Tolerate - And What To Do InsteadSend us a textOrders arriving by text at midnight. Quantities scribbled on receipts. Spreadsheets that donât match the coolroom. The result? Wasted product, missed shelves, and supply chaos retailers simply wonât tolerate.In Episode 140 of Foodpreneur with Chelsea Ford, I speak with Philip Fierlinger, co-founder of Upstock (and one of the brains behind Xero), about why running a modern food business on scraps of paper isnât just inefficient - itâs a systemic roadblock costing brand owners money, credibility, and growth.If scaling matters to...
2025-08-2858 minFoodpreneur with Chelsea Ford#139 Customer Intel Retail Buyers Actually Care AboutSend us a textYou think you know what your customer wants⊠but do you really?Turns out, most of us get it wrong.In Episode 139 of the Foodpreneur with Chelsea Ford podcast, Iâm joined by Angela Beswick from Stickybeak - the rapid consumer testing platform - and Bonnie Slade, founder of NaturKidz, whose last-minute product testing changed the trajectory of her pitch to a major retailer.This oneâs a must-listen if youâre launching a new product, updating your packaging, or prepping for a retailer meeting that needs to go ri...
2025-08-2154 minFoodpreneur with Chelsea Ford#138 Landing a Major Retailer: The Logistics and Finance Moves That MatterSend us a textItâs the milestone every brand owner chases - landing that major retail listing. But without solid systems in place, supply chain slip-ups, inventory miscalculations, and cash flow gaps can turn that win into a serious setback.If youâve just landed your first big retail order - or youâre gearing up to expand nationally without running out of stock (or cash) - this episode could save you time, money, and sleepless nights. Iâm joined by Cameron Aboud and Joel Alderden from sc3sixty, a fractional supply chain co...
2025-08-141h 10Foodpreneur with Chelsea Ford#137 The Tax Incentive Every Foodpreneur Should Know AboutSend us a textBrand owners could literally be leaving thousands of dollars on the table simply because they donât realise theyâre eligible for funding. If you're making, baking or creating - and not claiming the R&D tax incentive - then this is the episode that will help put money back in your pocket.In this episode of the Foodpreneur with Chelsea Ford podcast, Iâm joined by Anthony Chi from Bluerock Consulting. Anthony is a rare breed whoâs both a lawyer and an accountant. Heâs worked with countless food and drink...
2025-08-0755 minFoodpreneur with Chelsea Ford#136 The Hidden Costs Eating Your ProfitSend us a textMany brand owners think the only way to grow is to do more. More products, more orders, more late nights. But being busy and trying to do it all yourself to save money doesnât mean youâre building a smarter business.In this episode of the Foodpreneur with Chelsea Ford podcast, Iâm joined by two brilliant minds who know how to scale without the chaos - Jason Stockton, founder of the ERP system Supplyâd, and Ross Galettis from Madhouse Bakehouse, whoâs supplying Qantas (and hundreds more) with mouth-wate...
2025-07-3159 minFoodpreneur with Chelsea Ford#135 Why Founders Donât Scale â And The Framework To Fix ItSend us a textScaling or just staying busy?Too many brand owners are growing, and keeping busy. But don't confuse that with scaling. More stockists, more sales⊠and a whole lot more stress. Margins stay razor-thin, costs creep up, and burnout isnât far behind. So this podcast season, Iâm calling time on the chaos - because it is possible to scale without losing sleep or profits - using systems, strategy and structure.In this solo episode, Iâm breaking down:đ The real difference between growth and scale.đ...
2025-07-2425 minFoodpreneur with Chelsea Ford#134 Industry Insights from Foodpreneurs Festival 2025Send us a textDidnât make it to Foodpreneurs Festival 2025? Or maybe you were there but want a refresher on all the high-impact opportunities presented at the event, and the practical steps to take now to leverage your learnings and industry connections?In this episode, I sat down with Naishad Dalal, food scientist, entrepreneur, and founder of the Food Entrepreneurship Academy, and Jason Stockton, operations expert and founder of Supplyâd, the ERP system built just for Foodpreneurs.Together, we unpack exactly what went down at Foodpreneurs Festival 2025 - from the brands to w...
2025-05-281h 14Foodpreneur with Chelsea Ford#133 How EatKindaâs Cauliflower Ice Cream is Disrupting Freezers & Scaling SmarterSend us a textScaling a frozen food brand? Itâs not for the faint-hearted. Cold chain logistics, merchandising nightmares, and razor-thin margins make it one of the most challenging categories in the game.But Mrinali Kumar, CEO and co-founder of EatKinda, is flipping the script - proving that bold innovation, sustainability, and smart operations can carve out a winning edge.In this episode, Mrinali reveals how EatKinda - the worldâs first cauliflower-based ice cream - went from a small-town pitch comp in New Zealand to over 120 retail listings, and garnering international buzz...
2025-03-2651 minFoodpreneur with Chelsea Ford#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling WasteSend us a textAlexandra Bekker, founder of Drink Nimbus, is on a mission to shake up plant-based milk and the sustainability issues that come with it. After a highly successful eCommerce career, she discovered the shocking truth: 138 billion long-life cartons end up in landfill each year. So, she set out to create a better alternative.In this episode, Alexandra shares how she:đ± Validated her oat milk powder concept through surveys and kitchen trialsđ Navigated supplier relationships and big MOQs to get production off the groundđ Built a scalable operational setup thatâs ta...
2025-03-191h 00Foodpreneur with Chelsea Ford#131 From Kitchen to Retail: How Six-Eyed Scorpion Crispy Chilli Oil is Winning Shelf SpaceSend us a textSandra Seah, founder of Six-Eyed Scorpion, has built a premium, seriously flavourful crispy chilli oil brand thatâs shaking up the condiment aisle. Voted #1 chilli oil by Gourmet Traveller, her range blends bold Singaporean flavours with top-tier Australian ingredients - and retailers are taking notice.For episode 131, fresh off landing in Harris Farm Markets, I spoke to Sandra about how sheâs scaling smartly, ensuring profitability while keeping quality at the forefront. In this episode, we dive into:đ„ The strategic shifts that helped Six-Eyed Scorpion secure retail shelf spaceđ„ H...
2025-03-1252 minFoodpreneur with Chelsea Ford#130 Burnout to Breakthrough: How Laura Allan Scaled Isaacâs SnacksSend us a textBurnout is a real challenge in the industry. Many Foodpreneurs start their businesses as a side hustle - juggling production, marketing, sales, packing, and every other task that comes with running a business solo.But it doesnât have to stand in the way of scaling.For episode 130, I sat down with Laura Allan, founder of Isaacâs Snacks, the wholefood bites brand keeping it real with fewer than 10 ingredients. With 900+ Woolworths stores stocking her products and a strong presence in independents, Laura has built what so many Foodpreneurs drea...
2025-02-261h 07Foodpreneur with Chelsea Ford#129 From Side Hustle to Shelf: How Solbevi is Taking on AperolSend us a textYouâve got the vision - but do you have the supply chain to scale it?For episode 129, I sat down with Stefan Di Benedetto, founder of Solbevi, the limoncello spritz brand shaking up the drinks industry across Australia and New Zealand. His goal? Nothing short of global domination.But hereâs the reality: scaling a challenger brand isnât just about a great product, itâs about making smart manufacturing and distribution moves, fast.Stefanâs story is one of relentless ambition, resilience, and strategy. He went from...
2025-02-1950 minFoodpreneur with Chelsea Ford#128 Burnt Out & Broke: How to Afford a Co-ManufacturerSend us a textYouâre burning out â but still not paying yourself a wage. So how do you afford a co-manufacturer without cutting corners?In episode 128 weâre getting real about the biggest challenge many Foodpreneurs face: youâre working non-stop, but your margins arenât big enough to pay yourself - let alone afford to outsource production.But hereâs the thing: sticking with in-house manufacturing might actually be costing you more.Thatâs why Iâm joined by Naishad Dalal, food scientist, entrepreneur, and Founder of the Food Entrepreneurship...
2025-02-1246 minFoodpreneur with Chelsea Ford#127 The Boring Secret to Business SuccessSend us a textBusiness isnât always exciting - and thatâs exactly the point.In episode 127 of Foodpreneur with Chelsea Ford, weâre kicking off Season 13 with a solo session that dives into a truth many overlook: success isnât about chasing shiny new strategies. Itâs about implementation.Yep, the boring stuff. The routines. The consistency. Thatâs where growth lives.This episode includes:đ Why the âboring basicsâ are your businessâs secret weapon - and how ignoring them is costing you more than you think.đ The 90-da...
2025-02-0520 minFoodpreneur with Chelsea Ford#126 Bae Juice: Building a Multi-Million Dollar Brand from Just One ProductSend us a textSpotting a gap in the market often sparks the creation of something truly innovative - and thatâs exactly what happened for Tim and Liam from Bae Juice. They saw the need for a reliable hangover solution and turned it into a thriving business. Bae Juice - a Korean pear juice infused with a unique enzyme to tackle hangovers, launched in 2019, has become a go-to remedy, stocked in over 3,500 stores across Australia and now Brooklyn, New York!Their approach is all about smart, intentional growth and in this podcast episode, they sh...
2024-11-271h 15Foodpreneur with Chelsea Ford#125 Inside the Buyerâs Mind: An Interview with Roz White from White's IGASend us a textWhen Roz White and her husband Michael started their first Whiteâs IGA store 31 years ago, they werenât just opening a business; they were planting roots. Fast forward to today, and theyâve grown into a Sunshine Coast icon with six stores, over 520 staff, and deep connections to their local community.Rozâs formula for success? A steadfast commitment to people, relationships, and purpose-led retail. From choosing not to implement self-checkoutsâvaluing connection over convenienceâto building partnerships with 200 local Sunshine Coast suppliers, Rozâs vision has always been about more than just...
2024-11-201h 13Foodpreneur with Chelsea Ford#124 How Welly Grew from an Idea to a Must-Have Snack, One Insight at a TimeSend us a textWhen Jarahad Valeri saw parents struggling to get kids to eat more fruits and veggies, he saw an opportunity. That spark led to Welly â a snack company that turns fruits and veg into kid-friendly, gut-healthy bites that parents can trust. Launching Welly Kids in 2022 and expanding to adults in early 2023, Jarahad set out to bring these health benefits to a wider audience. His formula for success? A powerful mix of internal data, direct consumer conversations, and retailer insights that shaped Wellyâs path forward to where they are now - stocked in Coles and...
2024-11-1359 minFoodpreneur with Chelsea Ford#123 How Brand Building and Pre-Launch Research Secured Kommunity Brew's SuccessSend us a textMason Bagios didnât set out to transform Australiaâs drinking culture - but thatâs exactly what happened when he chose to quit alcohol and embrace cleaner living. This personal journey inspired Kommunity Brew, a brand he co-founded to offer mindful, substance-free options that resonate with a new generation of health-conscious Aussies. From the start, Mason knew that authenticity was key, creating kombuchas, probiotic waters, and botanical shots that were as genuine as his mission.In Episode 123, Mason shares how he turned this vision into reality, touching on:đ„€ The impor...
2024-11-061h 08Foodpreneur with Chelsea Ford#122 From Family Recipe to Beloved Brand: The Story of Springhill FarmSend us a textWhat began as her mumâs cherished muesli slice recipe, evolved into Springhill Farm, a brand house helmed by Fiona Whatley, bringing better-for-you, but equally delicious treats like Slice and Boodles to shelves across Australia. Together with her husband, James, Fiona has transformed a family recipe into a business that thrives on bold choices, from securing Woolworthsâ support before products were even made, to shifting focus from product to powerful brand storytelling.In Episode 122, Fiona shares her journey on:đ« Gaining early buy-in from retailers through pre-selling strategies (youâve got to he...
2024-10-3056 minFoodpreneur with Chelsea Ford#121 Juicing Up the Market: The Story Behind Naked Rivals' Retail RevolutionSend us a textEver felt the frustration of squeezing lemons every day, only to watch the waste pile up? Thatâs exactly what sparked the creation of Naked Rivals frozen lemon and lime juice. The brandâs co-founders Andrew and Kate Gordon combined a passion for sustainability, with a sharp commercial lens, to build a brand thatâs catching waves in retailâand staying on top.In this episode, Andrew reveals the journey behind a product thatâs revolutionising kitchens across Australia. From the first squeeze to securing shelf space in Coles and Woolworths, Andrew sha...
2024-10-2354 minFoodpreneur with Chelsea Ford#120 Grassroots Marketing: What To Spend Your Money On When You're Starting OutSend us a textGrassroots marketing strategies can propel food, drink, and pet food brands from zero to hero, and this episode is all about actionable, boots-on-the-ground tactics to get you there!Whether you're just getting started or looking to refine your brand's approach, this episode will help you take the next step. I break down three real-life examples of how local, customer-centric efforts turned small unknown brands into household names, including:âš Fodbods: Their gut-friendly snack bars werenât just productsâthey were solutions for those with digestive sensitivities. Discover how connecting directly with h...
2024-10-1627 minFoodpreneur with Chelsea Ford#119 From Product to Icon: How to Build a Brand People Canât IgnoreSend us a textFrom brand identity to building customer loyalty, this weekâs episode of Foodpreneur with Chelsea Ford is packed with insights for emerging and challenger brand owners. I sit down with Hannah Murphy from Tracksuit and Matt Kowal from Naked Life Group, two experts who have successfully helped brands cut through the noise in todayâs crowded market.We dive deep into the power of brandingâwhat it truly means, how it can make or break your business, and why packaged food, drink or pet food owners must focus on more than just t...
2024-10-091h 04Foodpreneur with Chelsea Ford#118 Preparing for the Golden Quarter: Q4 Retail Reviews & Festive Season SalesSend us a textFor Foodpreneurs the countdown to Q4âthe "Golden Quarter"âis officially on with just 16 weeks to go! This is the season with epic sales including Black Friday, Cyber Monday, and the Thanksgiving, Christmas, New Year periods; unsurprisingly, the time of year when brand owners make the most money.In this episode I cover how to make every week, from now until then, count so that packaged food, drink and pet food founders make the most of it. Listen now to discover: â
Exactly what you need to focus on durin...
2024-09-0515 minFoodpreneur with Chelsea Ford#117 Scaling Efficiently From One Retailer to Over 7,500 StockistsSend us a textFrom an aspiring entrepreneur to the CEO of Australiaâs leading 'better for you' frozen dessert brand, Cass Spiesâ journey is a testament to grit and determination. In this weekâs episode of Foodpreneur with Chelsea Ford, I sit down with Cass, the powerhouse behind Twisted Healthy Treats.Cass launched her dream business in 2009 after returning from the UK, inspired by Janine Allisâ Boost Juice franchise model. What started as a retail frozen yoghurt shop quickly evolved into a thriving wholesale business, landing Twistedâs treats in 2,500 supermarkets across Australia, 5,000 school can...
2024-08-2947 minFoodpreneur with Chelsea Ford#116 Chef Shaun Quade: Manufacturing Real Food at ScaleSend us a textFrom award-winning Executive Chef to consumer packaged goods creator extraordinaire, Shaun Quadeâs journey is nothing short of inspiring. In this weekâs episode of Foodpreneur with Chelsea Ford, I chat with the talented Shaun. Shaun and his life and business partner Veronica Fil recently returned to Australia from the US where they scaled a plant-based CPG cheese product called Grounded. Together they landed Grounded in more than 2000 stockists across the US, raised $4M in investment and faced the challenges of an industry dominated by big food companies. In this episode Shaun...
2024-08-2250 minFoodpreneur with Chelsea Ford#115 Accessing Grants to Grow Your BusinessSend us a textFrom unlocking funds through grants, and winning awards can both be a game-changer for your business. In this weekâs episode of Foodpreneur with Chelsea Ford, I chat with Madonna Melrose, founder of Melrose International, about leveraging grants to fuel your growth.Madonna, a specialist in grant applications, shares how understanding the grant landscape and having a clear future growth plan are key to securing funds. With billions of funding dollars available, and with only 35% of businesses accessing these grants, now is the time to get grant-ready!Li...
2024-08-1534 minFoodpreneur with Chelsea Ford#114 From Market Stall to Major Retailers: Scaling Through a Focus on Experience ExcellenceSend us a textFrom tech exec to meal kit mogul, Ambika Malvia's journey is nothing short of inspiring. In this weekâs episode of Foodpreneur with Chelsea Ford, I chat with the amazing Ambika, co-founder of Spicecraft meal kits. Starting from a humble market stall in Sydney, Ambika and her partner, Vikram, have scaled their business to over 430 retailers across Australia.Ambikaâs unique approach to user experience, honed from her background as an electronics engineer, has been the secret sauce to Spicecraftâs success, and sheâs sharing her insights in Ep 114...
2024-08-0834 minFoodpreneur with Chelsea Ford#113 Specialty DistributionSend us a textFrom legal aspirations, to drama school, to brand owner and specialty distribution, itâs been an interesting (to say the least!) pathway to the F&B industry for my latest guest on Foodpreneur with Chelsea Ford podcast. This week I chat with the incredible Melinda Dimitriades-Catt. As a professional cook, small goods and cheese expert, and speciality food distributor based in Sydney, Melinda has navigated the trenches of the speciality food world.With her profound love for speciality produce and keen understanding of consumer preferences, Melinda shares insights from her journey, hi...
2024-08-0152 minFoodpreneur with Chelsea Ford#112 Preparing for a Buyer Meeting.Send us a textâCan you share advice for getting in contact with buyersâ is a question Iâm asked often. Brand owners can sometimes be afraid to make the approach. Itâs understandable, buyers can be pretty elusive and appear on the horizon like demigods with divine powers to consumer packaged goods (CPG) brand owners. But, the truth is, theyâre human too. Just like you and I. There are so many ways you can make the approach, but whichever one you choose, you should have the core knowledge that all buyers will want to know regardless...
2024-07-2519 min
Writer's BoneEpisode 664: TK Joke With Chelsea DevantezEmmy-nominated writer, comedian, and filmmaker Chelsea Devantez joins Daniel Ford to chat about her memoir I Shouldn't Be Telling You This: (But I'm Going to Anyway) and her podcast Glamorous Trash. To learn more about Chelsea Devantez, visit her official website. Also listen to her appearance on As Told To: The Ghostwriting Podcast with Daniel Paisner. Writer's Bone is proudly sponsored by Libro.fm, and Everyday Shakespeare.
2024-06-2545 minFoodpreneur with Chelsea Ford#111 Why CPG Businesses Fail.Send us a textScaling a consumer packaged goods (CPG) business is like a box of chocolates, you never know what youâre going to get. There are so many options on how you can go-to-market and they all look shiny, delicious and different. But, what are the real opportunities? And the real pitfalls? There are more than 20,000 new food and drink products launched every year and the go-to-market strategy for each can just be like choosing a goodie from a mixed box of chocolates, too much choice, unless you know what youâre doing. Of t...
2024-06-0614 minFoodpreneur with Chelsea Ford#110 Raising Funds For Your CPG Business.Send us a textWhat happens when youâre not from the consumer packaged goods (CPG) industry, youâve managed to bag $1M dollars in investment (I know right!) and you want to scale a big food business? You move to the other side of the world and participate in an accelerator program, lean heavily into everything you can learn and source as many contacts you can to grow your business fast and go on to land 200 retailers in just 12 months.Thatâs what happened to Veronica Fil, former CEO of Grounded Foods Co. and her pa...
2024-05-3048 minFoodpreneur with Chelsea Ford#109 Industry Insights from Foodpreneurs Festival 2024Send us a textBuyers inside the Pitch Hub at Foodpreneurs Festival told me what brands and products they really loved and wanted to see more of. Would you like to know what they told me? How handy would it be for you to understand why some brands were chosen, by the buyers, to pitch and others werenât?Now you can. In this episode of Foodpreneur with Chelsea Ford podcast, I invited Brent Vrdoljak and Mia Van Tubbergh to talk with me immediately following Foodpreneurs Festival 2024. Brent, a marketing strategist; Mia, a sale...
2024-05-231h 34Foodpreneur with Chelsea Ford#107 How to Develop a Commercially Viable Food or Drink Product.Send us a textWant to know all the steps to develop a food or drink packaged product for commercial scale? Want to bring a product from overseas and launch it in your local market? How about trying to get ahead of the food trends and launch a product before anyone else does?All these questions and more are answered in this episode of Foodpreneur with Chelsea Ford podcast where I chat to food scientist and entrepreneur, Naishad Dalal from Food Entrepreneurship Academy. Naishad has launched over 110 products for 35 startups, so he knows a thing...
2024-05-021h 04Foodpreneur with Chelsea Ford#103 Money Back In Your Pocket: Getting a Financial Return on Your R&DSend us a textDo you know you can get money back in your pocket for all your hard work crafting delicious new products, experimenting with exciting ingredients, or streamlining your production process? All those research and development (R&D) efforts could translate into government funding. It's like getting paid to create! In this episode of Foodpreneur with Chelsea Ford podcast, I chat with with head of manufacturing and R&D tax incentive expert Jessica Olivier from RSM business advisory. Jess and her team have helped countless emerging and challenger brands in the fo...
2024-04-0338 minFoodpreneur with Chelsea Ford#101 Why Supermarkets Are So Hard To Deal WithSend us a textMany food and drink founders dream of landing their product on the shelves of the major supermarkets.But why do they make it so hard for Foodpreneurs to do so?In this episode of Foodpreneur with Chelsea Ford podcast, I chat with Allen Roberts, a former FMCG senior executive with food giants like Vegetable Oils which became Goodman Fielder, Cerebos the makers of Fountain Tomato Sauce and Dairy Farmers. Allen and I talk about the big issues for small brands when working with the majors and the m...
2024-03-201h 10Foodpreneur with Chelsea Ford#100 How to Put More Money In Your Pocket, & Not Retailers or DistributorsSend us a textYou might be a small business but that doesnât mean you have to spend more than you earn. There might be a constant list of activities on your âto do listâ, all seemingly urgent to keep your business afloat, but what are the things that are the most important that will put more money in your pocket, and not more money in the pockets of retailers or distributors?In this 100th episode of Foodpreneur with Chelsea Ford podcast, I outline six ways for consumer packaged goods businesses to be more profit...
2024-03-1332 minFoodpreneur with Chelsea Ford#99: World Doughmination: How Kathryn Bricken Scaled Her Frozen Treats GloballySend us a textMany food and drink founders dream of taking their brand global. But where do you start, what does it take and what are the challenges that come with expanding into international markets?In this episode of Foodpreneur with Chelsea Ford podcast, I chat with Kathryn Bricken, founder of Doughlicious - the London Dough Company. Kathryn shares the secrets behind scaling her cookie dough empire in just a few short years. We explore her journey from a London factory to landing on shelves in some of the largest retailers across...
2024-03-061h 06Foodpreneur with Chelsea Ford#98 2nd Anniversary Edition Low/No Cost Ways to Generate PR For Your BrandSend us a textMany small packaged food and drink businesses see PR as complex, ill-defined, or expensive. But what if it could be simple, affordable, and highly effective?In this 2nd Anniversary episode of Foodpreneur with Chelsea Ford podcast, I explore the power of PR for Foodpreneurs. Join me as I chat with PR expert Celia Harding, who's worked with both major brands including Smirnoff, and boutique favourites like Mr Black Coffee Liqueur.Celia breaks down insider tips and tools to get your brand noticed, without breaking the bank (or spending anything...
2024-02-281h 07Foodpreneur with Chelsea Ford#97 2nd Anniversary Edition Behind the Scenes Look of what it Actually Takes to ScaleSend us a textThe world's top business leaders know the secret ingredient for scaling success: people. Not just employees, but a powerful network of mentors, allies, and even family.In these turbulent times, going it alone limits your growth potential. That's why in this 2nd Anniversary episode of Foodpreneur with Chelsea Ford podcast, Episode 97: Behind the Scenes Look of what it Actually Takes to Scale, Scott Mendelsohn, the people-first powerhouse behind Australia's Raw C and Lesser Evil brands, shares his story of success by finding his âtribeâ. He went from two shipping conta...
2024-02-2146 minFoodpreneur with Chelsea Ford#96 2nd Anniversary Edition How to get Noticed by Retail Buyers and Land More AccountsSend us a textForget the fantasy of buyers begging for your product. In the real world of packaged food and drink, thousands of brands are vying for limited shelf space. To stand out and get noticed, you need a strategic game plan.In this 2nd Anniversary episode of Foodpreneur with Chelsea Ford, I talk with RangeMe founder, Nicky Jackson, the queen of connecting suppliers with retailers. Nicki spills the beans on how to crush the buyer game and land more accounts. Get ready for insider tips and tricks on:đ Strategies for handling rad...
2024-02-1451 minFoodpreneur with Chelsea Ford#94 2nd Anniversary Edition: Branding & Packaging to get your Product Off the ShelfSend us a textIn the competitive world of packaged food and drink, your brand and packaging are your megaphone, your spotlight, your key to conquering the aisles, landing on more shelves and building loyal customers.In this 2nd Anniversary epsiode of Foodpreneur with Chelsea Ford podcast, I chat with with design experts Bex Deere and Nat Townsend from Griffin Grace. They've helped countless challenger brands in the food and beverage space cut through all the visual noise on shelves, and they're here to share their wisdom.These design wizards unveil...
2024-01-3154 minFoodpreneur with Chelsea Ford#93 The 3 Trends for 2024 You Need to KnowSend us a textKnowing what trends are happening in your industry is a smart way to find out how to not just stay on top of whatâs happening, but ahead of it; differentiating yourself from a lot of the competition while doing so.Brands that donât evolve, get left behind. Itâs not about jumping on every new trend that comes along or creating a new product to meet every consumerâs demand. Itâs about being in the know, staying attuned to consumer trends, and knowing which of these trends align with your...
2024-01-2519 minFoodpreneur with Chelsea Ford#92 2023: Emerging Brand Launches & ClosuresSend us a text2023 was for many, a shock to the system. A steep change in consumer behaviour relative to previous years. We heard âcost of living crisisâ mentioned continually on the news. But was it all bad for emerging food and drink consumer packaged good brands? Absolutely not. In this weekâs Foodpreneur with Chelsea Ford podcast episode, the final for 2023, I review what the landscape was like for startups and emerging brands and help you prepare to make more sales in 2024. Becoming aware of the marketplace patterns; the changing condition...
2023-12-2414 minFoodpreneur with Chelsea Ford#85 The Challenge to get 100 'No'sSend us a textWhat if I told you to focus on getting people to say 'no' to your product instead of 'yesâ?You might think Iâm a few fries short of a Happy Meal, but hear me out. We often stress over getting 'yes'sâ but what would happen if we aimed instead for 100 'no's' while passionately promoting our product? Iâll tell you â youâd get a few âyesâsâ, but without having the pressure and stress of focusing on getting them. The 100 ânoâ challenge comes from my recent podcast guest...
2023-10-1842 minFoodpreneur with Chelsea Ford#83 Scaling a Packaged Food Product Business ProfitablySend us a textTimes are tough for many right now. The cost-of-living crisis has people pulling back on spending, which affects many small businesses, Foodpreneurs included.But for those with packaged food and drink products who are wondering âHow can I boost sales and profits when households are tightening their belts?", I have a solution for you, and it is simpler than you might expect.And yes, Iâm going to share it with you. In episode 83 of the Foodpreneur with Chelsea Ford podcast, I unpack my Scale Up Money Map...
2023-10-0449 minFoodpreneur with Chelsea Ford#82 Success Is Just Beyond Your Comfort ZoneSend us a textOften in the journey to build a successful packaged food or drink business, Foodpreneurs get tunnel vision on creating a delicious product, securing shelf space, and making sales, but one key aspect that can be the difference between success and failure is often overlooked.Itâs the decisions you make. You can either get out of your comfort zone, decide to have a growth mindset, and be the driving force that elevates your business to soaring success, or let it remain a mere (expensive!) pastime.My guest on...
2023-09-2850 min
Ecomm Marketing with the PitbullsSmall Food Brands Can Compete with the Big Boys: A Masterclass with Chelsea Ford from Females in FoodIn this enlightening episode, Chelsea Ford, founder of Females in Food, unveils the intricacies of the e-commerce landscape. Drawing from her vast experience with both major brands and smaller businesses, Chelsea emphasizes the pivotal role of strategy, the art of compelling branding, and the future of technology in enhancing customer engagement. Dive in to discover how passion, innovation, and a deep understanding of the customer journey can transform any e-commerce venture into a success story.Note: This episode originally aired on our YouTube channel on December 29, 2022.What we discussed:
2023-09-2146 minFoodpreneur with Chelsea Ford#81 Impressing Buyers: Mastering the Art to Get your Product StockedSend us a textGetting a packaged food and drink product on a retail shelfâŠIf I had a dollar for every time I heard this topic come up with Foodpreneurs, well, Iâd be very wealthy đ°And predictably so, as securing placement for a product in retail stores is a top priority for Foodpreneurs seeking to expand their business through wholesale channels. Whether you're new to approaching buyers, have faced previous rejections, or are looking to expand your current retail presence, understanding how to captivate buyers and provide them with essential information about you...
2023-09-2150 minFoodpreneur with Chelsea Ford#80 The Centuries-Old Seed Vying for Aussie Snack SuccessSend us a textIntroducing a new product into the market is not easy. Thereâs a lot to consider, including market research, production, branding, packaging, marketing, distribution, sales, and much more. It's a venture fraught with uncertainty. What adds an extra layer of risk is managing an overseas supplier and launching a product featuring an age-old, traditional seed from overseas that's largely unfamiliar to most Australians.But this is exactly what my guests on the podcast this week did.In the latest episode of Foodpreneur with Chelsea Ford podcast, I chat with Me...
2023-09-1446 minFoodpreneur with Chelsea Ford#79 Key Actions to Boost Profits Based on your RevenueSend us a textMaking your food and drink brand stand out in a crowded market can be challenging. Retail shelves are more competitive than ever, with thousands of new food and drink products launched every year. But there is a way to cut through the noise and boost your profits (even in these tough economic times with consumers cutting back on spending). How? By implementing key actions and focusing on the right things based on your level of revenue. In the latest episode of Foodpreneur with Chelsea Ford podcast, Iâm sha...
2023-09-0719 minFoodpreneur with Chelsea Ford#78 Collaboration: Increasing Brand Awareness & Sales on a BudgetSend us a textGetting eyeballs on your products and making your brand seen, liked and purchased by consumers can be challenging, time consuming and expensive. However, there is a cost-effective way for time-poor business owners to boost brand awareness and drive product sales through a marketing strategy that is often overlooked. I'm referring to collaborations (or collabs!).In this week's episode of the Foodpreneur with Chelsea Ford podcast, I chat to Jess Ruhfus, the founder of Collabosaurus, an innovative marketing platform that facilitates smart collabs and partnerships between brands. As a brand owner herself, J...
2023-08-3135 minFoodpreneur with Chelsea Ford#77 A Big Vision Led a Foodpreneur to the Javanese Highlands in Search of CowsSend us a textFoodpreneur Lisa Steny took a bold leap from a thriving corporate life to carve a niche for herself in the dairy industry. Thatâs the simplified version of her story. The truth is, Lisa left a lucrative career in Finance and Banking, with zero experience in the food industry, to move to Bali and start producing luxury dairy products in a country that had no history of dairy production. And then Covid hit. Despite the challenging launch timing, her commitment to top-tier quality and keen customer insights have driven 8 Degr...
2023-08-241h 03Foodpreneur with Chelsea Ford#76 Turning Your Distributor into Your PartnerSend us a textIf youâve never worked with a food and beverage distributor, but are thinking about it, thereâs a lot to consider, such as who to work with. How to work with them? And what margins you have to play with?Regardless of who you decide to approach to distribute your product, and what margins youâve agreed on, there is one thing that can make a HUGE difference in whether your experience working with one is successful and financially rewarding.And this is, how you see the relationship.
2023-08-1744 minFoodpreneur with Chelsea Ford#75 Overcoming Imposter Syndrome to Land More AccountsSend us a textHave you ever successfully arranged to pitch to a potential buyer but as you were driving to the meeting, allowed your fears to overpower you, resulting in you not showing up and missing out on an opportunity to grow your business?Janessa Rutter has.It's likely many of you can empathise with the fear that Janessa has grappled with. As a Foodpreneur striving to secure shelf space through successful pitches, she has often been plagued by imposter syndrome and a tendency to âplay smallâ when it comes to her bran...
2023-08-1041 minFoodpreneur with Chelsea Ford#73 Reviewing Q2, and keeping your business alive in Q3.Send us a textItâs almost a wrap on Q2 - a time when Foodpreneurs should have been taking advantage of the numerous special occasions to sell products, and sell HARD.Did you?If not, there are still opportunities in quarter 3 to hit your sales targets for 2023, despite increased operating costs. Itâs how to increase your product profit margins, even with these rising running costs that I go through in episode 73 of Foodpreneur with Chelsea Ford podcast. It is 100% possible, and Iâm going to tell you how.Iâm also g...
2023-06-2818 minFoodpreneur with Chelsea Ford#72 Industry Insights from Foodpreneurs Festival 2023Send us a textIt is widely known that launching, growing, and scaling a packaged food and drink brand is hard which is why I made it a whole lot easier by creating the Foodpreneurs Festival - a years worth of sales, promotion, and networking opportunities for Australian Foodpreneurs. Itâs been a few weeks now since the Festival and Iâve been digging into the data to provide even more information that will help food and drink entrepreneurs grow their packaged food and drink brands. Iâve sat down to analyse feedback, spoken to retailers, industry expert...
2023-06-2224 minFoodpreneur with Chelsea Ford#71 Branding & Packaging to Get Your Product Off the ShelfSend us a textThereâs so much more to consider when designing your branding and packaging than just making it look âprettyâ. Your branding and packaging can be the difference between blending into a sea of similar products and not getting stocked, to standing out from the crowd, landing on more shelves, and getting into more consumer baskets. This week on Foodpreneur with Chelsea Ford podcast, I chat with Bex Deere and Nat Townsend from Design Agency Griffin Grace. Nat and Bex have worked with a lot of brands in the F&B space and kn...
2023-06-1553 minFoodpreneur with Chelsea Ford#64 Creating A Mission Based Plant Based Business At ScaleSend us a textThe plant-based food and drink category has grown and evolved tremendously in recent years. We now have plant-based chicken, beef, sausages, cheeses, milks, chocolates, eggs, you name it thereâs a plant-based alternative for it. But have you ever heard of plant-based tuna?In episode 64 of Foodpreneur with Chelsea Ford podcast, I (virtually) sat down with BettaF!sh co-founder and co-CEO, Deniz Ficicioglu to learn how her startup is making waves across Europe with their âtu-nahâ product that looks, tastes and feels exactly like canned tuna, but is made from se...
2023-04-2748 minFoodpreneur with Chelsea Ford#61 The 1,2,3 of Product BarcodesSend us a textThinking about barcodes might not be the most exciting part of creating a product as a Foodpreneur, but it usually is the first step in getting your product retail-ready (and a very important step!).Barcodes can actually do some pretty cool things, like help you sell internationally, make your product look preferable in the eyes of a buyer, help you manage your entire supply chain, as well as even help the industry be more sustainable!In episode 61 of the Foodpreneur with Chelsea Ford podcast, I chat with Marcel Sieira...
2023-04-0653 minFoodpreneur with Chelsea Ford#60 How to Review Your Q1 Activity to Smash Your Goals in Q2!Send us a textIf you think you don't have the time to sit and review your business activities each quarter, think about what it could be costing you in time and money if you don't properly review what you're doing. You won't know what activities, processes, and strategies are working, and which aren't. Without a proper debrief, you'll end up doing the same things, while still trying to get more sales. But as the saying goes, you can't keep doing the same thing, expecting different (better) results. In episode 60 of The Foodpreneur wi...
2023-03-2922 minFoodpreneur with Chelsea Ford#58 How Cookie Dough Saved Celeb Chef Anna PolyviouSend us a textAs a Foodpreneur, trying to create a successful brand, in an industry thatâs notorious for being tough to make it in, is financially, mentally and emotionally taxing (not to mention all the physical effort that comes into cooking and packing products). Youâll likely experience the rollercoaster of not only being in the F&B industry, but also being a business owner, and some days you can question yourself and your decision to become a food founder.BUT you are not alone. My guest this week on Foodpreneur with Chelsea Ford...
2023-03-1549 minFoodpreneur with Chelsea Ford#57 Overcoming Failure as a FoodpreneurSend us a textAs Foodpreneurs (and in life in general), you'll experience many moments you might think of failures. Whether it's getting a 'no' from a retail buyer you've been communicating with for months, to a major piece of equipment failing right before fulfilling a big order, to thinking your entire business is a failure. These moments will test you, but if you change your mindset around what a failure is, they need not break you (and often can be a catalyst for something greater).This month we celebrate International Women's Day a...
2023-03-0859 minFoodpreneur with Chelsea Ford#56 Get Your Product into More Consumersâ Hands (Even Without a Budget!)Send us a textI know that marketing can be a point of confusion and overwhelm for many foodpreneurs; where do you start? What channels should you use? Google? Meta? Tiktok? How much budget do you need? What to do if you don't have any budget? Ultimately, in a digital world filled with competitors and 'noise', how does your brand get noticed and stand out to consumers and retailers enough so that they put YOUR product on their shelves, or in their baskets?In this week's episode of Foodpreneur with Chelsea Ford podcast, my guest...
2023-03-0146 minFoodpreneur with Chelsea Ford#55 Anniversary Edition: Words of Advice from a Speciality Retail Buyer.Send us a textHaving worked with foodpreneurs for many years, I know that the chance to get into the mind of a retail buyer is priceless. Knowing how to land a meeting with them, how to get onto their shelves, and even how to get them to respond to your emails and/or phone calls would be an invaluable opportunity for many of you.That's why in episode 55 of Foodpreneur with Chelsea Ford podcast, I chat with specialty retail buyer Tim Sykes from the AMAZING Gertrude Grocer, and ask him all the things you've...
2023-02-221h 15Foodpreneur with Chelsea Ford#51 How 2 Foodpreneurs Created a Successful Business Selling a Largely Unknown IngredientSend us a textHaving a business partner can be great. Someone to share the workload with, someone who brings their own set of skills into the business and someone to support a crazy idea of starting a food business that involves selling a product using an ingredient hardly anyone knows aboutâŠ..Sounds, well brave, doesnât it. But thatâs exactly what my two guests this week on Foodpreneur with Chelsea Ford podcast did. And not only have they built a thriving business with their black garlic being adored by many high profile chefs, but a...
2023-01-2549 minFoodpreneur with Chelsea Ford#50 How Foodpreneurs Can Increase DTC Sales through Digital MarketingSend us a textDid you know that 320 people in Australia search for âhandmade chocolateâ every month on Google? How about that 2,900 people in the US search âbest kombuchaâ online EVERY MONTH. And thatâs just a fraction of searches people all over the world make looking for packaged food and drink products to buy online.Now, if youâre a Foodpreneur who sells directly to consumers from a website, youâre going to want to be in front of those eyeballs đ đ đ.Thatâs why if youâve got an ecommerce website, Iâve got a treat for you. On Fo...
2023-01-1845 minFoodpreneur with Chelsea Ford#49 How to get Noticed by Retail Buyers and Land More AccountsSend us a textIn a perfect Foodpreneur world, your product would have buyers knocking at your door. The reality, however, is a little different. With thousands of packaged F&B products out there, and only so much shelf space, itâs essential that products and brands stand out from the crowd to get onto (and off of) more shelves.In this weekâs episode of Foodpreneur with Chelsea Ford podcast I chat to RangeMe founder, Nicky Jackson. As the founder of a platform that connects retailers with suppliers, Nicky knows what it takes to stan...
2023-01-1148 minFoodpreneur with Chelsea Ford#47 The Golden Quarter: Q4 Retail Review So Youâre Ready to Win in Q1Send us a textThe fourth quarter has become known as the âGolden Quarterâ â a time when large uplifts in retail site visitors and revenue can occur due to known sales periods such as Thanksgiving, Black Friday, Cyber Monday, and the Christmas period. Some days are more dependent upon your location than others, although I see them becoming ubiquitous.In this weekâs Foodpreneur with Chelsea Ford podcast episode, the final for 2022, I analyse Q4 to help you review your sales records and help you to prepare to make more sales in Q1. Youâve got to be...
2022-12-2823 minFoodpreneur with Chelsea Ford#45 Your 12 Month Marketing Plan to Boost Sales in 2023Send us a textGetting your packaged food and drink product ON the shelf is a huge win for a foodpreneur, but it's only the beginning. The key to longevity, business growth and profitability (apart from correctly pricing your product) is getting your product into more consumersâ hands (or baskets/trolleys/sustainable grocery bagsâŠ) And the key to this?Marketing đŁđŁđŁIt might seem simple but it's something foodpreneurs often overlook, or struggle with. That's why in this week's episode of Foodpreneur with Chelsea Ford podcast I give you a 12-month marketing plan for 2023, that once imp...
2022-12-1424 minFoodpreneur with Chelsea Ford#44 Words of Advice from a Speciality Retail BuyerSend us a textGetting into the mind of a retail buyer is priceless for foodpreneurs. Knowing how to land a meeting with them, what to (and what NOT to) do, and the information they want to know about your product to improve your chances of getting stocked is what every Foodpreneur wants to know right??Retail buyers, like most of us, are busy people; get them at the right time and you could see your product on their shelves within a week or two, get them at the wrong time and you could be...
2022-12-071h 10
Mothergroup The PodcastBut are you really OK? How to turn your darkest experience into your greatest purpose with Chelsea PottengerAfter the birth of her much wanted baby girl Clara, Chelsea began to slowly spiral into Postnatal Depression. Sleep deprivation and difficulty breastfeeding took hold, and the normally high-achieving goals oriented Chelsea began to develop a reliance on prescription drugs in order to sleep. After experiencing a major panic attack, Chelsea was admitted to a psychiatric inpatient with her newborn daughter. This experience however, turned Chelsea's life in a completely new direction. Inspiring the creation of her business EQ minds, her study in psychology, her work as a key-note speaker and her book The Mindful High Performer.
2022-11-1335 minFoodpreneur with Chelsea Ford#19 Money: avoiding financial failure and becoming profitable.Send us a textItâs hard making profitable packaged products. Thereâs a lot to consider and many actions to take. Most (80%) of food and drink businesses fail within five years - how do you avoid going out of business backwards?How do you scale a business with food and drink packaged products that put more money in your pocket?In this episode youâll hear communications expert, Luisa Ford (aka my little sister), interview me on what it takes for foodpreneurs to be profitable.Youâ...
2022-06-1520 min
Careers Talk PodcastHospitality - Chelsea Ford (Part A)FEMALES IN FOOD - BUSINESS CONSULTANT
Unlike most, Chelsea Ford - a food entrepreneur - knew what she wanted from her career at a very early age.
In fact, Chelsea describes her schooling as bordering on being irrelevant because even as a young student she was directed, motivated and knew what she wanted to achieve.
In this episode, Chelsea explains where her drive comes from and how she used education to work towards her purpose.
2022-06-0707 minCareers Talk PodcastHospitality - Chelsea Ford (Part A)FEMALES IN FOOD - BUSINESS CONSULTANT
Unlike most, Chelsea Ford - a food entrepreneur - knew what she wanted from her career at a very early age.
In fact, Chelsea describes her schooling as bordering on being irrelevant because even as a young student she was directed, motivated and knew what she wanted to achieve.
In this episode, Chelsea explains where her drive comes from and how she used education to work towards her purpose.
2022-06-0707 minCareers Talk PodcastHospitality - Chelsea Ford (Part B)FEMALES IN FOOD - BUSINESS CONSULTANT
Having the drive to achieve something is one thing, but what happens when things donât go to plan?
While sheâs kicked some major goals in her career, it hasnât always been easy for Food Entrepreneur, Chelsea Ford.
Sheâs changed industries, got burnt out because of long hours and even packed it all in to live in Peru with a Shaman.
But these experiences were the catalyst for Chelsea to identify a need within the food industry - to support and encourage female food business owners to achieve their go...
2022-06-0715 minCareers Talk PodcastHospitality - Chelsea Ford (Part B)FEMALES IN FOOD - BUSINESS CONSULTANT
Having the drive to achieve something is one thing, but what happens when things donât go to plan?
While sheâs kicked some major goals in her career, it hasnât always been easy for Food Entrepreneur, Chelsea Ford.
Sheâs changed industries, got burnt out because of long hours and even packed it all in to live in Peru with a Shaman.
But these experiences were the catalyst for Chelsea to identify a need within the food industry - to support and encourage female food business owners to achieve their go...
2022-06-0715 min
At The Bridge Pod: A Chelsea FC PodcastBoehly's Consortium The NEW Owners Of Chelsea FC, Sir Jim Ratcliffe's ÂŁ4 Billion Offer! & Romelu Lukaku's Season Analysed w/ Will Ford #CFCIn this episode the team are joined by Football 365's Will Ford to discuss Juan Mata's Testimonial birthday game which ended Manchester United 1-1 Chelsea which leaves the blues needing 6 points to secure a top four finish, we breakdown a top class performance from Reece James and analyse Romelu Lukaku's season as a whole through the eyes of Will Ford.
They also discuss the HUGE takeover news as Sir Jim Ratcliffe drops a ÂŁ4 billion bid and then Raine announce that the Boehly Consortium are the preferred bidder, then finally they discuss the targets Chelsea are after this s...
2022-04-2946 minFoodpreneur with Chelsea Ford#2 Food trade shows, whatâs the real ROI?Send us a textPackaged food and drink brand owners are often afraid to spend the money to exhibit at a trade show in case they donât make their money back.Trade shows are a big investment in time and money, so thatâs understandable.In this episode I talk to Liz Shaw, Exhibition Manager of Specialised Events to help you understand what you must do to make your money back.In my conversation with Liz, we get to the granular level of setting objectives and how to win turn in o...
2022-02-1552 minFoodpreneur with Chelsea FordIntroduction to Foodpreneur with Chelsea FordSend us a textI invite you to hang out with me every week on the Foodpreneur with Chelsea Ford podcast and I, along with other experienced industry experts, will help you with selling your packaged food and drink product; negotiating with buyers; getting stocked; generating consistent demand for your products; and getting your products into more consumer hands, with or without a distributor! And the clincher⊠Iâll make sure you are putting more money in your pocket for every product you make.Season 15 Season 15, out now, is 'Marketing Season' and...
2022-01-2709 min
The OMG I'm Launching PodcastEp.115 - Launch Pivots, Evolutions, and Itâs Lessons with Chelsea FordâI find that when people get taught by me and they get to experience what Iâm really like, itâs much more impactful.âChelsea Ford is a highly regarded and award winning collaboration and business growth expert, coach, and mentor. Through her powerful and purposeful networkâ Females in Foodâ and the group coaching programâ Foodpreneurs FormulaÂź, she helps entrepreneurs in the food business realize their dreams.Chelsea has had numerous launches under her belt, ranging from live launches to online launches. In todayâs episode, we talk to Chelsea to know everything she knows about l...
2022-01-2445 min
Feels Like HomeEp. 16: A chat with Chelsea Bruning, Wheatberry BooksBooks have long been a part of the story for Chelsea Bruning -Â owner/operator of Wheatberry Books in downtown Chillicothe along with her husband, Matt. An avid reader at an early age, Chelsea already had a family and a great career when the opportunity to fulfill a long-time dream came around. Chelsea's passion to create a community hub that starts conversations and brings people together combines with one-of-a-kind customer service that keeps patrons coming back again and again. She joins us to talk about the genesis of Wheatberry Books, why she'll NEVER stop working there, and w...
2021-07-1244 min
The Servant Leader Coaches Bible StudyRevival Day 2: "Prayer is the Most Important Thing"- The Servant Leader's Arsenal with Brandy M. FordIn a three-night revival, Coach Chelsea brings on men and women of the cloth to share a word from God on what should be in the Servant Leader's Arsenal!" Night two is preached and taught by Brandy M. Ford, Sports Chaplain and Founder of Gamechanger 180. --- Support this podcast: https://podcasters.spotify.com/pod/show/chefranjohn/supportSupport this podcast at â https://redcircle.com/the-servant-leader-coaches-bible-study9737/exclusive-content
2021-04-291h 08
Brunch & Learn Podcast39: Foodpreneur Roadmap - Mistakes to Avoid when Building a Food or Drink Business with Females in Food Founder, Chelsea FordMeet Chelsea Food: Chelsea Ford is a highly regarded and award winning collaboration and business growth expert, coach and mentor. Chelsea helps foodpreneurs realise their dreams. Chelsea is the founder of the powerful and purposeful network, Females in FoodÂź and creator of the Foodpreneurs FormulaÂź group coaching program for women building food or drink products or services, catering businesses, culinary education services or packaged meal businesses.Chelsea is admired for her dedication to helping food and drink businesses of all sizes work 'on' their business so they experience exceptional business and financial growth. Sh...
2021-04-1458 min
The Servant Leader Coaches Bible StudyCoach Chelsea talks Servant Leadership with Brandy M. Ford, Sports Chaplain and Founder of Game Changer 180As a former athlete and student athletic trainer, Brandy has been in and around the sports athletics world for over 20 years and doing ministry with athletes for over 16 years. Brandy is a former Student Athletic Trainer of both Alcorn State University and Mississippi State University. She was first enrolled at ASU and went on to graduate from Mississippi State University. It was at MSU that Brandy Michelle received her Business Administration degree with an emphasis in marketing, management, and international business. After completing her undergraduate studies she went on to attend the Atlanta School of Massage and obtained a...
2021-03-271h 17
Food Business SuccessŸ with Sari KimbellEp #24 Getting Your Business to the Breakthrough Stage with Chelsea FordSend us a textAre you in the grind of your business and wondering if there is a light at the end of the tunnel? My guest today, Chelsea Ford, is a fellow CPG food industry expert helping women with operations and scaling up their business to get to the breakthrough cycle (where they can hire people and not work so many hours and wear all the hats). This is probably why you started your business in the first place! Join us as we discuss three phases in the foodpreneur's roadmap to reach the much a...
2021-02-0946 min
Writer's BoneEpisode 424: Chelsea Bieker, Author of GodshotAuthor Chelsea Bieker chats with Daniel Ford about her debut Godshot. To learn more about Chelsea Bieker, visit her official website, like her Facebook page, and follow her on Twitter and Instagram. Also check out Godshot's appearance on April's "Books That Should Be On Your Radar" and pick up the book at Bookshop.org. Todayâs episode is sponsored by Libro.fm and OneRoom.
2020-05-1920 min
At The Bridge Pod: A Chelsea FC Podcast#47 - Ranking every Chelsea FC manager of the Roman Abramovich era ft. (Football 365's Will Ford)We sit down with Football 365's Will Ford to rank every manager of Chelsea FC during the Roman Abramovich era, will it be Avram Grant, Antonio Conte, Jose Mourinho or someone else at number one?
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2020-04-2551 min
Food Biz Wiz21. Secrets to Mastering Time, Money, and Overwhelm in Your Food Biz with "Females in Food" founder, Chelsea FordDownload the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
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Lack of time, feelings of overwhelm, and a constant worry about money seems like a given in the food industry - but in todayâs episode I speak with the founder of Females in Food, Chelsea Ford, to talk through her best tips of moving past each of these stuck feelings.Â
2019-12-1251 min
Open Mic SpotlightEpisode 76: Chelsea Ford and the TroubleChelsea and Jonathan Ford joined us all the way from Cincinnati, Ohio. Chelsea's voice is so unique and easy on the ears. They have a classic bluegrass-country sound that will make you feel right at home. You'll enjoy this episode.Â
"Chelsea Ford and The Trouble features Ford on banjo, with Jonathan on acoustic guitar and Matt Crone on upright bass. The collection of tunes breathes in kicked-up red dust from rural paths and exhales stark, confident Americana, drifting from melancholy reflections to up-tempo, string-band Folk with Bluegrass inflections, complemented with violin, dobro and steel guitar. There are so...
2019-03-3142 min
Episodes â Hear Me OutHear Me Out, Episode 21- That Freaky Deaky Thunderdome (feat. Chelsea Clarke)Welcome back after the Fourth! We hope you re-discovered your patriotism and love of Lee Greenwoodâs âProud to Be An Americanâ.
Pull on your jnco jeans or elastic band black chinos, your spiffy polo shirt or your pot leaf necklace and prepare for a wild ride. Weâre joined by the amazing Chelsea Clarke (UCBâs The Curfew) and we journey from Canada to tin pan alley, go beyond Thunderdome, and end up 20,000 miles away. That will all make sense when you hear the episode.
Aldenâs pick-Fly By Night-Rush
Winstonâs pick-We Donât Need Ano...
2013-07-1000 min