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Showing episodes and shows of
Chelsea Petersen & Kayla Fox
Shows
Modern Agent Marketing Girls
30. Unlock Momentum in your Business with these 3 Questions
You're scrolling through Instagram at 10 PM, saving every real estate reel you see, thinking "I should post more content like this." Meanwhile, your camera roll is full of screenshots, your brain is full of everyone else's ideas, and your business feels like you're running on a hamster wheel that never stops.What if we told you the problem isn't that you need more content ideas, more leads, or cheaper marketing tools? What if the real issue is that you're asking the wrong questions entirely?In this episode, Chelsea and Kayla are discussing the three questions...
2025-07-22
56 min
Modern Agent Marketing Girls
29. Listen if you Know You Need a Personal Brand but want to be Professional
Your broker is wrong about what "professional" looks like in 2025.While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I add personality to my brand without looking unprofessional?" They're breaking down exactly what personality means in marketing terms, why your "boring" small town actually...
2025-07-15
1h 02
Modern Agent Marketing Girls
28. Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode
You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.The girls discuss:♡ How to use yo...
2025-07-08
1h 00
Modern Agent Marketing Girls
27. Why Isn't my Content Turning Followers into Clients?
You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.Why???Because one of you has built trust, and one of you is still chasing virality as a strategy.In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll...
2025-07-01
1h 01
Modern Agent Marketing Girls
26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold
Permission to bring your kids to work. Permission to use bright colors. Permission to never cold call again. Permission to build your business exactly how you want it.Chelsea Harold is here to give you all the permission slips you need.In this episode, we're sitting down with the agent everyone kept telling us we HAD to interview (seriously, like 35 of you said her name when we asked for your favorite agents to follow). Chelsea's been doing things her way for 10 years.From building an 11,000-member Facebook community to having her kids in...
2025-06-24
1h 01
The Fact Hunter
Episode 353: Kayla from Australia Returns!
In this episode, we welcome back Kayla from Australia, a long-time contributor and truth-seeker to the podcast. We discuss Tesla and the Cabbage Patch Kids, Port Arthur, nervous system manipulation, the CIA/Mossad, and much more. If you'd like to reach out to Kayla, her email is: theancientresistancearmy@gmail.comCheck out her Steemit articles: https://steemit.com/@ancientmystiqueRumble: https://rumble.com/c/TheFactHunter Website: truthernet.com Email: thefacthunter@mail.com Snail Mail: George Hobbs PO Box 109 G...
2025-06-19
2h 10
Modern Agent Marketing Girls
25. The Soundbite Strategy: Why Repetition Builds Your Brand
We’ve all done it. Posted something we thought was genius and got total silence in response. No likes, DMs, new leads…. What gives? Well, if your marketing makes you the main character, your audience might not know what’s in it for them.This week’s episode is inspired by the Modern Agent Social Club’s latest book club pick, Building a StoryBrand 2.0 by Donald Miller, and it’s a must-listen if you want to write content that truly connects. Chelsea and Kayla are breaking down the difference between being the hero vs. the guide in your content...
2025-06-17
53 min
Modern Agent Marketing Girls
24. Turn Instagram Into a Referral Magnet This Summer
Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.They're breaking down their "Summer I Turned Local" strategy that's helping their members grow their local following FAST, from the exact hooks that stop people mid-scroll to the simple documentation trick that turns your weekly coffee run into...
2025-06-10
54 min
this is business
205 owning the room (with Chelsea Pottenger part 3/3)
From team meetings to keynote stages, Chelsea breaks down what it really takes to become a captivating communicator in the final ep of our communication mini-series. This one’s packed with practical tips for managing nerves, finding your voice, and speaking with presence without being the loudest person in the room.🎓 Chelsea’s comms course: Unlock Your Voice💸 Save 10% off any program with code thisisbusiness10Learn more at EQ Minds and The Mindful CommunicatorWe hate email spam so we don’t create it! Sign up to our newsletter to get only...
2025-06-08
34 min
this is business
205 working the room (with Chelsea Pottenger part 2/3)
Networking doesn’t have to feel cringe. In part 2 of our communication mini-series, Chelsea and Kayla talk through how to connect meaningfully, show up with the right energy, and build trust online and in person even if you’re introverted.📘 The Empath’s Survival Guide by Dr Judith Orloff: https://amzn.to/4mQN7H9📘 Unreasonable Hospitality by Will Guidara: https://amzn.to/4lgry1l🎓 Learn how to pitch, present and connect with confidence: Unlock Your Voice💸 Use code thisisbusiness10 for 10% off any of Chelsea's programs✨ Learn more at https://themindfulco...
2025-06-08
27 min
this is business
205 nailing the pitch (with Chelsea Pottenger part 1/3)
In part one of this mini-series, Chelsea Pottenger shares how to create a pitch that connects and converts, whether you're presenting to investors, applying for a grant, or chatting to a client. She covers practical strategies for tailoring your message, building confidence, and using AI as your pitch coach. Chelsea is a keynote speaker, author, and the founder of EQ Minds and The Mindful Communicator. After a career in corporate leadership and her own experience with postnatal depression, she made it her mission to help others improve their mental wellbeing and communication skills both on stage and in everyday...
2025-06-08
25 min
Modern Agent Marketing Girls
23. No Aesthetic? No Problem. How to Build a Strong Brand Without Cute Graphics or Pinterest-Worthy Houses with Kaitlin Hannig
Ever wonder what would happen if someone just said "screw it" to all the real estate marketing rules and did something completely different? Well, Kaitlin Hannig did exactly that, and gained 100,000 followers by squatting in bathroom corners, roasting potential buyers, and proving that authenticity beats aesthetics every single time.In this episode, Chelsea and Kayla sit down with Salt Lake City's most delightfully unhinged realtor who's become a viral sensation by doing everything the "experts" say not to do. What makes Kaitlin special isn't just her humor — it's her ability to turn her personality into a marketing su...
2025-06-03
1h 03
Modern Agent Marketing Girls
22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth
Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two.In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the window and your camera roll is 90% popsicles and pool floats.You’ll learn how to strike a balance between savoring every moment and setting up systems t...
2025-05-27
53 min
Chill Like a Mother Podcast
NICU, Anger & Diapers That Felt Like Milestones: Chelsea’s Story of Hope
Send us a textWhat happens when a mental health professional finds herself on the other side of the desk - struggling, spiralling, and split wide open by a birth plan that was never part of the plan?In this raw and resonant conversation, Chelsea - co-owner of Couples to Cradles and co-founder of Mama Psychologists - invites us into the story of her early motherhood: one that begins with unexpected labor at just 27 weeks and unravels into a 15-week NICU stay, a cardiac diagnosis, and the kind of emotional unraveling that even a degree...
2025-05-20
24 min
Modern Agent Marketing Girls
21. Raise your Standards and Grow your Business
We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that.In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, this one’s a love letter to modern agents who want more from their work and their everyday.The girls discuss:♡ Why romanticizing your everyday life ma...
2025-05-20
58 min
Modern Agent Marketing Girls
20. The Personal Brand Refresh You've Been Looking For
Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos.In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone.From picking the perfect location and curating fun, story-driven props (hello, pink straws and pizza boxes!) to avoiding outfits you’ll instantly regret, they’re sharing all the inspo you need to capture content that actually works.If you want...
2025-05-13
1h 02
Modern Agent Marketing Girls
19. Is It Unprofessional to Post About Your Kids? Let’s Talk About It.
To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.They’re sharing their own journeys into motherhood...
2025-05-06
1h 04
Modern Agent Marketing Girls
18. Freebies that Work, Theming Your Days, and Content that Feels Like You
If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts...
2025-04-29
1h 12
Modern Agent Marketing Girls
17. Basic Listing Posts? We Don't Know Her
Listings aren’t just about square footage and granite countertops anymore.In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat.Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to ge...
2025-04-22
1h 06
Modern Agent Marketing Girls
16. The Content Formula That Changes Everything
What if every post you create brought you closer to your next client? In this episode, Chelsea and Kayla are sharing their go-to recipe for creating content that’s strategic and scroll-stopping. They’re walking you through the Modern Agent Content Cocktail, the exact formula for mixing real estate, personality, and local topics into content people actually want to see.You’ll learn how to stay top of mind without being salesy, what kinds of posts actually convert, and why a single behind-the-scenes moment might be more powerful than a full-blown market update.The girls discus...
2025-04-15
1h 00
Modern Agent Marketing Girls
15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients
Feel like you’re seeing the same real estate content on repeat? You’re not imagining it, and this week, we’re calling it out! Grab your coffee (or wine!) and join Chelsea and Kayla as they talk all things content this week— from what they’re saving, what trends they’re over (we’re looking at you, lip sync reels), and what actually makes marketing work.Plus, they’re sharing their current reads, podcast obsessions, and why your personal brand might need a little Elle Woods energy. You’ll walk away feeling inspired to post with more personality...
2025-04-08
55 min
Modern Agent Marketing Girls
14. Engagement Down? Create Content Like This
Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business.The girls di...
2025-04-01
55 min
Modern Agent Marketing Girls
13. 4x Your Results with this Strategy
In today's episode of the Modern Agent Marketing Girls podcast, Chelsea and Kayla talk about their first official Modern Agent Book Club. The girls discuss The 12 Week Year and how agents can use this goal planning strategy to 4x their business results. As the book says, "if you want to predict your career path and future income, look at the actions you take each business day. Your actions tell the story." And today's episode helps you define your vision and your story so you can take actions that change your life.The girls discuss...the importance...
2025-03-25
58 min
Modern Agent Marketing Girls
12. Why Day in the Life Content Works (and how to start)
It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy...
2025-03-18
52 min
Modern Agent Marketing Girls
11. Why a Slow Season is Your Biggest Opportunity
If your real estate business has been slower than usual, this episode is for you. Today Chelsea and Kayla break down exactly what to do in your marketing during a slow season to build momentum and get clients...without ever paying for a lead or calling your sphere asking for business. They emphasize the importance of an abundance mindset, taking consistent action, and of course, leveraging social media to build a magnetic, personal brand. This episode is full of ideas, so you'll want to listen to it with your Notes App open!The girls discuss:abundance...
2025-03-11
59 min
Modern Agent Marketing Girls
10. Stop Sleeping on this Marketing Strategy (we'll tell you everything)
Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template!) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social...
2025-03-04
52 min
Modern Agent Marketing Girls
9. 1 Account Or 2, Getting Non-Agent Followers, Achieving An Aesthetic Grid, & Not Being Cringe
Marketing Therapy Thursday Tuesday! Today Chelsea and Kayla are talking about their Instagram Stories Series, Marketing Therapy Thursday, where agents write in every Thursday to ask their pressing marketing questions. Your co-hosts address some of the most common questions they get about things like how many accounts agents should have, how to make their feed cohesive, how to get more local followers vs agent followers, etc. This episode is the first of many future Marketing Therapy episodes where Chelsea and Kayla talk about the things that are truly holding you back and how to step into your modern marketing...
2025-02-25
47 min
Modern Agent Marketing Girls
8. Are your Instagram Stories Connecting you with Future Clients?
In this episode of Modern Agent Marketing Girls, Kayla is talking all about Instagram Stories. If you've ever wondered what to share on stories or if you've shared random parts of your day but it's all felt pointless because nobody interacts or even watches (other than your mom, of course), this episode is for you. Kayla breaks down the kind of content you should be sharing on your stories that will lead to your inbox being full of DM's from future clients who love connecting with you. It's a shorter episode (perfect for that morning drive to the office...
2025-02-18
24 min
Modern Agent Marketing Girls
7. Your Fav Agents To Follow On Instagram Aren't Using Content Like This
On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar , and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that...
2025-02-11
49 min
Modern Agent Marketing Girls
6. Your Life is Not Aesthetic but You Want Your Brand to Be
On this episode of the Modern Agent Marketing Girls podcast, Chelsea is sitting down with brand and web designer Tori Sprankel. Chelsea and Tori talk about how there are so many on brand moments in your day (that you might just not notice yet) that could help you connect with your future clients. Tori shares how to create and capture these moments even if your home and your life feel anything but aesthetic (insert collective sigh of relief here). Walk away from today's episode feeling excited about making your brand a vibe that people want to be part of...
2025-02-04
1h 01
Modern Agent Marketing Girls
5. Leveraging Local Content And The Truth About Stars Hollow
In this episode of the Modern Agent Marketing Girls, we’re talking (& giggling about) one of our favorite topics ever: LOCAL CONTENT!The one thing we want more agents to do with local content is have way more fun with it! We talk about what to lean into to make the local content make more sense for you, what you *don't* have to do when it comes to sharing local and how you can blend local and real estate together (and generate real estate leads)!We talk about Stars Hollow (everyone's favorite fictional town) and wh...
2025-01-28
52 min
Modern Agent Marketing Girls
4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content
In this episode of the Modern Agent Marketing Girls Podcast, we’re talking about how having a brand menu is vital to your business and how real estate agents can use it to create a personal, memorable brand that builds connections and trust. We explore how to identify the key elements of your brand menu, why it’s essential for building relationships in your community, and how to showcase it effectively on social media without overcomplicating the process. Whether you’re a seasoned agent or just starting, this episode is packed with actionable tips to help you connect with your i...
2025-01-21
58 min
Modern Agent Marketing Girls
3. Your 2025 Modern Agent Marketing Report
Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If...
2025-01-14
54 min
Modern Agent Marketing Girls
2. The Modern Agent Mindset
In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business!What you'll...
2025-01-07
43 min
Modern Agent Marketing Girls
1. Welcome to the Modern Agent Marketing Girls Podcast!
Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here.What you can expect from this podcast:...
2025-01-07
25 min
Modern Agent Marketing Girls
Trailer: The Modern Agent Marketing Girls Podcast
Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love.Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories.Each week, we’ll dive into topics like personal branding, buildi...
2024-12-26
02 min
Chill Like a Mother Podcast
Parenting Highly Sensitive Kids in a Noisy World
Send us a textIn this episode of the Chill like a Mother Podcast, host Kayla Huszar and guest Caitlin discuss the intricacies of parenting highly sensitive children. They explore the characteristics of highly sensitive individuals, the challenges parents face, and effective strategies for fostering emotional regulation and understanding. The conversation emphasizes the importance of creating a supportive environment and using storytelling as a tool for connection and communication.TakeawaysHighly sensitive children feel emotions more intensely than others.Understanding sensitivity as a temperament can alleviate parental concerns.Creating a...
2024-12-10
25 min