Shows
The Culinary Boss PodcastThe 3 C's of a Winning Brand Strategy For Your Food Biz with Chelsea RowelHello there, friends! Welcome to Season 3 of The Experiential Table. As some of you may know, I recently gave birth to my beautiful baby girl in July. After taking a few months off with her, I’m now back and thrilled to kick off this brand new season with today’s guest, Chelsea J. Rowel, Founder of Culinistics.I’ve been so excited to have Chelsea on the show, ever since I came across her brilliant content on Instagram. Her posts serve up a serious dose of “real talk” - that brutal honesty you know you need to hear to...2020-10-1438 min
The Food Truck ScholarChelsea Rowel: Branding Tips & Strategies During/Post COVIDFor those of you who participated in our Black Food Entrepreneurship webinar series this summer, you are in for a treat! Chelsea Rowel, founder of Culinistics stopped by to share with us branding strategies food entrepreneurs, or as she says foodpreneurs, can utilize to grow and sustain their business in the midst of the pandemic and beyond.With 10+ years of corporate + operational experience, Chelsea has had the opportunity to work with brands that are making waves in the foodservice and grocery retail industriesShe started Culinistics to bring corporate-level services to aspiring foodpreneurs and start-up...2020-10-1333 min
Pro Food Maker11: Top mistakes food entrepreneurs make with their food business w/Chelsea RaineyYou need more than passion to successfully run your food business. Today, we chat about the common mistakes that restaurant owners and food entrepreneurs make, with Chelsea Rainey. She is the founder & owner of Culinistics, a company that helps food entrepreneurs launch and scale their food brand. Chelsea breaks down: Market research and how it’s a vital component of your food business How your business needs to be rooted in strategy and not just passion Introducing focus into your business and how to stop “doing too much” ------------ Mentioned in this episode National Restau...2020-03-1934 min
Pro Food Maker11: Top mistakes food entrepreneurs make with their food business w/Chelsea RaineyYou need more than passion to successfully run your food business. Today, we chat about the common mistakes that restaurant owners and food entrepreneurs make, with Chelsea Rainey. She is the founder & owner of Culinistics, a company that helps food entrepreneurs launch and scale their food brand. Chelsea breaks down: Market research and how it’s a vital component of your food business How your business needs to be rooted in strategy and not just passion Introducing focus into your business and how to stop “doing too much” ------------ Mentioned in this episode National Restau...2020-03-1934 min
Food Business Marketing - Strategy Tips for Food Business Owners to Build a Brand That Stands OutUsing Content Strategy to Streamline Food Business Marketing with Chelsea RaineyHaving one integrated marketing plan, versus a more ad hoc and piecemeal approach, helps make sure that all of your efforts are consistent, coordinated and focused on creating a purchase cycle that eventually turns your customers into brand advocates. Between the visuals and the brand story that you’re telling, your content is your chance to draw people in, build trust, and have a genuine conversation with your customers. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Chelsea Rainey, the Founder of Culinistics, which helps aspiring food and beverage entrepreneurs cr...2020-01-0836 min
Food Biz Wiz7. Built with Logic: how to use market research to establish the foundation for your brandDownload the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Join today's guest, Chelsea Rainey, of Culinistics as she educates us on how to create a packaged food business that is based on data rather than a gut reaction or a shot-in-the-dark guess about your category. Today we talk about using market research to get clear on these important areas of b...2019-09-0527 min