podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
Cheryl McCants - Your Marketing Momma
Shows
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 69 Season 4: Special Edition: McCants Squared
Every business has an origin story. Listen up as my daughter, Courtney McCants, interviews me about how I started Impact Consulting Enterprises and my commitment to lifelong learning over the 35-plus years since I founded my agency.
2024-10-22
12 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 73 Season 2: Create Diversity in Energy
With renewable energy accelerating faster than ever, the clean energy industry is expected to generate tens of thousands of jobs over the next decade. However, despite the broad range of businesses and suppliers connected to it, disadvantaged and minority owned businesses and workers have been left in the cold to date. How can the clean energy industry prioritize DEI?
2023-06-13
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 72 Season 2: The Power of Thinking Big
In order to build a business and drive it to success, entrepreneurs must THINK BIG. In this episode, I’ll teach you how to into “The Power of Thinking Big” and help YOU prepare for success.
2023-06-06
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 71 Season 2: Generate More Sales Leads for Your Business
Motivating your customers is one of the key elements in generating sales leads for your business. Motivated customers are more likely to take action and engage with your products or services. Here are some practical tips that can help you motivate your customers and increase sales leads.
2023-05-30
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 70 Season 2: Maximize Your Performance
In today’s fast-paced business world, it’s very crucial for you to be a top performer and deliver results, even if your time is limited. Here are some motivating strategies that can help you become a better performer and maximize your work performance.
2023-05-23
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 69 Season 2: Prep to Pitch Your Business
Behind every successful business is a successful salesperson, and the best salesperson in the world (as I once heard) makes it rain money…Now what business owner doesn’t want to dance in the rain? Let’s get motivated and talk about pitching.
2023-05-16
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 68 Season 2: Measuring Your DEI Impact
Diversity, equity, and inclusion go beyond mere HR jargon; they serve as powerful motivators. Embracing DEI is crucial in fostering an engaged, dynamic, and inventive workforce, as most individuals today seek to associate with a company that values these principles.
2023-05-09
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 67 Season 2: Mindful Leadership
How do we motivate? As you build your business, keep in mind that motivation stems from the practice of mindful leadership. As a mindful leader, you should consciously cultivate your ability to remain present, open-minded, and compassionate.
2023-05-02
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 66 Season 2: The Importance of Money in Marketing
Money makes the world go round. We’ve all heard the saying. When it comes to marketing, it’s no different. Knowing how to wisely invest your money in a marketing strategy that will achieve your goals can make a huge impact on your business success. Here are some reasons you should consider money when crafting and investing in your marketing plans.
2023-04-25
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 65 Season 2: Maximize Your Impact
You’re working hard. I am too. With all that hard work, it’s important that your company reaches its full potential for positive impact on clients, employees, vendors, & partners. An effective external communication plan keeps folks aligned with your company’s values, goals and objectives. Here are my top strategies for maximizing impact, the Cheryl McCants way.
2023-04-18
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 64 Season 2: SMARTIE Goals
Has time passed since you created your most recent set of goals? Have you had a chance to assess whether you’re on track to reach your goals? We are now a quarter of the way through the year, and right now is the perfect time to review and assess your accomplishments compared to the goals you established in January. Your goals need to be Specific, Measurable, Achievable, Relevant, Timebound, Inclusive, and Equitable. Are they? If not, is that why you're missing milestones?
2023-04-13
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 63 Season 2: Measure Your Marketing Goals
Marketing impacts business growth and development. It is the number one way to spread awareness of your company, your products and services. Great marketing campaigns lead to great results, culminating in an increase in two measurable items – sales and profits.
2023-04-04
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Measure Your Marketing Goals
Marketing impacts business growth and development. It is the number one way to spread awareness of your company, your products and services. Great marketing campaigns lead to great results, culminating in an increase in two measurable items – sales and profits. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
2023-04-04
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 62 Season 2: Explore Opportunities in Renewable Energy
This week, I’d like to talk about why you should explore opportunities in renewable energy as you look for ways to build your business.
2023-03-28
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 61 Season 2: Support a Culture of Wellness
It’s no secret that if you support a culture of wellness in the workplace, everyone benefits. But as you build your business, it can be hard to remain focused on wellness. Let’s dive into a few key strategies to support a culture of wellness within your business.
2023-03-21
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 60 Season 2: Network Outside Of Your Comfort Zone
This podcast mentions ways to build new professional relationships that are vital for your career and your company growth. If you’re only networking with your peers or with your close business associates, you’re missing opportunities to build your business. Let’s learn to network outside of our comfort zones.
2023-03-14
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 59 Season 2: Think Strategically
We all think, at least most of us do. But do you think strategically, especially as it relates to business? If thinking strategically is new for you, come on a short journey with me where I will break it down.
2023-03-07
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 58 Season 2: Tell Your Story
Shout it from the mountaintop! Every business has a story to tell. As you build your business, if you don’t brag about what you can do and your accomplishments, no one else will. It’s an absolute necessity in today’s competitive marketplace to tell your story loudly and proudly.
2023-02-28
03 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 57 Season 2: The Art of Feedback
Receiving feedback is an essential part of a manager’s role. Believe it or not, there is an art to it. Embracing feedback is one of the most useful tools for professional and personal development. Feedback – the new F word!
2023-02-21
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 56 Season 2: Spread the Love 2023
On this Valentine’s Day, let’s spread the love! I’ll define what I mean when I say spread the love. For me, spreading the love means inspiring smiles, trust and confidence. It means to connect with clients, employees, and the community. It also means to give back.
2023-02-14
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 55 Season 2: Authentic Supply Chain
Creating an authentic and effective diverse supply chain starts with understanding why diversity matters, and how diverse supply chains build ethical paths to lasting change. Here are a few thoughts on how your company can create and maintain authentic supply chain diversity.
2023-02-07
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 54 Season 2: Generating New Business With Digital Marketing
It’s time to generate new business in this digital economy, via digital marketing techniques. When implemented correctly, digital marketing proves to be a cost effective promotional tactic.
2023-01-31
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 53 Season 2: The Impact Process
Do you ever feel stuck in a rut when it comes to marketing and communication? You’re not alone. There’s so much information out there, it can be difficult to know where to start. That’s why we’re developing a unique system that helps businesses achieve their marketing and communication goals, which we like to call the “Impact Process.”
2023-01-24
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 52 Season 2: Inclusive Leadership
For too many years, men dominated corporate board rooms while decision makers lacked any substantial diversity in either race, ethnicity, gender, or thought. Thankfully, the past two decades ushered in sincere commitment to transform companies’ workforces, mindsets, and cultures from the bottom up and the top down. We call this inclusive leadership.
2023-01-17
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 51 Season 2: How to Expand and Grow Your Business in the New Year
We all know that owning and running a business requires infinite commitment, hard work, determination, and a great team alongside you. January remains a great time to evaluate the year gone by and assess not only your business brand, but your marketing strategies as well.
2023-01-10
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 50 Season 2: Visioning Your 2023 Goals
Excellent communication is essential for the development of an excellent society. As we move into the New Year, it’s time to start thinking about your communication goals for 2023.
2023-01-03
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 49 Season 2: The Process of Innovation
It pays to innovate when marketing your business as well your products and services. As an entrepreneur introducing new products and services to the world, you can capture the world’s attention by thinking outside of the norm and bring fresh and innovative products and services to the market. In today’s podcast, I want to share my thoughts on innovation.
2022-12-27
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 48 Season 2: How Serena Williams Inspired Me
Over the past 25 years, tennis powerhouse Serena Williams built a personal brand synonymous with greatness, tenacity, success, and inspiration. Serena’s tenacity, success, and determination inspire me. In today’s episode, let’s take a deeper look into Serena’s success, and listen up for five brand pillars that every business needs to lean on for success.
2022-12-20
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 47 Season 2: A Lesson in Fearlessness
It's no secret that receiving a cancer diagnosis can be one of the most life-altering experiences any person can have. This was my unfortunate reality not too long ago. When I received my diagnosis, one emotion that surprised me most was: Fearlessness in the face of extreme adversity and all the unknowns. In today’s podcast, I will explore what fearlessness means for me and share some of the lessons I learned about it while battling cancer.
2022-12-13
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 46 Season 2: Generational Wealth
As a business owner, when thinking about the future, you should consider more than current revenues. Let’s talk about generational wealth. How are you ensuring that your business’ financial investments, real estate holdings, and other assets pass down to the next generation? In this episode, I will share with you some tips on how to create and sustain generational wealth.
2022-12-06
07 min
GWBC Radio
WBENC 2022: Cheryl McCants with Impact Consulting Enterprises
Cheryl McCants, Impact Consulting Enterprises TRANSCRIPT Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host. Lee Kantor: [00:00:18] Lee Kantor here broadcasting live from the WBENC National Conference 2022, inside the Georgia World Congress Center, inside the GWBC booth, Booth […] The post WBENC 2022: Cheryl McCants with Impact Consulting Enterprises appeared first on Business RadioX ®.
2022-11-30
00 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 45 Season 2: Financial Planning
For this episode, I’d like to talk about the importance of hiring a financial coach or advisor.
2022-11-29
03 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 44 Season 2: Giving Back
This season of giving back is here! In today's episode, I will discuss several ways you can celebrate this holiday season.
2022-11-22
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 43 Season 2: Preparing for the New Year
Are you prepared for the new year? Tune into today's episode to learn ways you can grow and strengthen your business in the year ahead.
2022-11-15
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 42 Season 2: Reconnection
The end of the year serves as a great time to reconnect with the founding principles of your business –areas that include your mission statement and core values. Today we dive into several strategies for reconnecting to your business purpose.
2022-11-08
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 41 Season 2: Time for Business Reflection
In this podcast episode, I will discuss the importance of taking inventory of current business practices, which helps you improve your processes.
2022-11-01
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 40 Season 2: The Power of Referrals
The right marketing and advertising plans can provide two very important outcomes: 1) the introduction of your brand to new customers and 2) the reassurance of your services to existing customers. That said, nothing solidifies and elevates your brand like a testimony from one customer to their network of friends, family, and associates. Personal testimonials and referrals share experiences in detail and specificity that traditional marketing can’t. Ideally, you want both –but here is how you can increase your referral business.
2022-10-25
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 39 Season 2: Collecting Customer Feedback
Most business leaders spend a lot of money to speak with customers through sponsorship messaging, advertising, social media posts, and other marketing communication strategies. The smartest companies however, know that outreach is only half of a successful equation to expand and retain customers. As we all know, marketing is an extremely important part of listening. Getting feedback, solicited or not, is also an important aspect of improving customer service. Listen in for a few considerations:
2022-10-18
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Getting to Know Your Customers
Are you paying attention to what your customers are asking for beyond what you provide? Sometimes we are locked into what we believe are products and services delivered. There are many cues in their requests to serve them even better. I talk more about how to listen to your customer in my today's podcast. Tune in! --- Send in a voice message: https://anchor.fm/cheryl-mccants/message Support this podcast: https://anchor.fm/cheryl-mccants/support
2022-10-11
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 38 Season 2: Getting to Know Your Customers
You can best serve your customers by knowing who they are. In a future podcast, I will discuss specific tools to help elicit customer feedback, but in this episode, I want to discuss the importance of understanding your customers and their behavior and how that aids you in providing them with the best customer experience and service.
2022-10-11
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 37 Season 2: Customer Service
Growing your business doesn’t mean focusing just on size. It’s important to look at all aspects of your organization in terms of how you manage your brand, your customers, and your team members. As we celebrate Customer Service Week this week, check out today's podcast focusing on the importance of creating a spirit of customer service throughout your entire company.
2022-10-04
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
What is Customer Service?
Customer service is one of those business terms that everyone takes for granted: All customers expect good customer service, and all companies say they deliver it. The challenge, however, is that what customers expect and what companies deliver can often be at odds. So, what is customer service or more importantly, what is GOOD customer service? Listen in for details. --- Send in a voice message: https://anchor.fm/cheryl-mccants/message Support this podcast: https://anchor.fm/cheryl-mccants/support
2022-10-04
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 36 Season 2: Commit to a Social Media Strategy
One thing for certain in 2022 is that every business’ marketing strategy toolkit must include a strong social media presence. I know ... As a fellow business owner, that isn’t ground-breaking news. And we both know that remaining current and consistently posting on social channels may take up most of our time. From content creation to regular customer engagement, it’s no secret that social media success depends heavily on a well-implemented plan. Success doesn’t happen overnight and that’s why I’m here to tell you to stay committed.
2022-09-27
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 35 Season 2: Developing Strong Business Partnerships
Partnerships are a great strategy to advance your business. Before your sign an agreement, however, make sure you have an exit strategy -- like a business prenup. There are many successful partnership examples, but there are also many that don't work. It's important to have a strategy in place in case it doesn't work out.
2022-09-20
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 34 Season 2: Making Time for Professional Development
Even with Cheryl's outstanding credentials, she constantly prides herself on being a continuous learner. In this week's #MarketingMcCants podcast episode, she will go in-depth on the importance of making time for professional development.
2022-09-12
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 33 Season 2: Tools and Strategies for Business Growth
We know how hard it is to get started with a growth strategy, so we've put together a list of our three favorite resources for business growth. Tune in!
2022-09-06
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 32 Season 2: Business Beyond Borders
While countries like Colombia, Panama, Portugal, South Africa, and Ghana are welcoming Black entrepreneurs, you do not have to relocate to expand your business or operate globally. Tune into this week's podcast episode where I share tips on starting a business model from across the sea.
2022-08-30
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 31 Season 2: Resources for Black-Owned Businesses
It's important to identify the right resources to sustain business growth and expansion. Tune into today's podcast episode of #MarketingMcCants to learn how to optimize networking and community programs for your business's advantage.
2022-08-23
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 30 Season 2: Finding Black-Owned Businesses
Last week, I talked about the importance of supporting Black-owned businesses. Well, in order to do that, you have to know where they are. Tune into today's podcast episode where I share different resources to find Black-Businesses.
2022-08-16
03 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 29 Season 2: The Value of Support
In 1969, the Minority Business Development Agency was established, under the Nixion administration. This decision impacted the loans given to minority-owned businesses, which increased by 24%. Additionally, a variety of programs were developed with the intent to alleviate the effects of systematic racism. While many people view the support of Black-owned businesses as just an act of altruism, Black businesses also drive the economy. According to the DBA, Black businesses create more than a million jobs per year and generate 44% of the country's economic activity. Want to #MakeAnImpact in your community? Support Black- Owned Businesses. In today's discussion on the...
2022-08-09
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 28 Season 2: The Origin of Black-Owned Businesses
For many of us, the start of Black entrepreneurship began with Madame CJ Walker, heavily acknowledged as the first Black millionaire. But did you know Black business ownership dates back to the 1600s? To celebrate National Black Business Month, I will dive into the history of Black-owned businesses in today's episode.
2022-08-02
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 27 Season 2: Creating Incentives for Employees
In today's episode of Marketing McCants I will discuss the importance of creating effective incentives for employees beyond salary increases. I'll also address implementing strategies that may help you retain your team.
2022-07-26
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 26 Season 2: Optimizing LinkedIn
LinkedIn is a social platform focused on job and business opportunities as well as professional perspectives on career and business trends. Here are some strategies from #TeamImpact to enhance your presence and become more engaged. Tune in:
2022-07-13
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 25 Season 2: Preparing the Support You Need
During the summer, internship programs are an excellent way to get support for your company and help groom the next generation of young professionals. Tune into today's episode of #MarketingMcCants, where I help you develop a successful internship program.
2022-07-05
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 24 Season 2: Managing Conflict
Different people choose different ways to handle difficult business situations. Some ignore what’s happening or pretend that a conflict doesn’t exist. Others become accusatory and place blame in order to settle a matter. But let me tell you, the best way to handle a challenge is to acknowledge it exists, find a solution to correct it, and then establish a system or a protocol that prevents its recurrence. For more details about how to properly manage conflict in the workplace, check out today's episode of #MarketingMcCants.
2022-06-28
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 23 Season 2: Effective Communication & Strategic Social Media
Did you know that 90% of marketers say that social media marketing has increased the exposure of their business? In 2022 it is very clear that social media can enhance your brand and bring more customers to your business. The challenge for most business owners is deciding which platform to use and how to use it. Tune into today's episode of #MarketingMcCants where I help you plan or restructure your social media strategy.
2022-06-21
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 22 Season 2: Optimizing Internal Communication
Internal communication shows up in the way that you relay messages to your team members and associates. We believe it's the most important type of communication for any business. Your employees reflect the biggest representation of your brand. In today's episode of #MarketingMcCants, I will share strategies that can enhance your company's internal communication.
2022-06-14
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 21 Season 2: Level Up Your Customer Experience
The process of attracting new customers and clients, engaging with them, and gaining their loyalty is rooted in effective communication. If you are focused on building and retaining a strong customer and client base, you have to make sure that your operation is in line with what you tell customers about who you are. In today's episode of #MarketingMcCants, I will guide you in the process of leveling up your customer experience.
2022-06-07
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 20 Season 2: Step Away From Your Comfort Zone
It's no secret that I love learning! My love of learning and exploring new places is the foundation for all I have accomplished in my 33 years of starting and running Impact Consulting Enterprises. Learning – whether it’s in a classroom, a boardroom, or a new environment – requires that you to step out of your comfort zone, look at situations differently, be exposed to and accepting of different perspectives. In today's episode of Marketing McCants, I will share different strategies where you can step outside of your comfort zone to embrace new learning experiences.
2022-05-31
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 19 Season 2: Enhance Your Space
As spring brings more sunshine, consider enhancing your space. Don't worry, it doesn't have to be a major remodeling job. Something as little as allowing natural light into your office, can create strong energy and uplift your mood significantly. In today's episode of #MarketingMcCants, I will share effective ways to enhance your space and how it is beneficial to your productivity levels.
2022-05-24
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 18 Season 2: Re-Engaging Clients/Customers
Over the last two years, health precautions caused minimal in-person contact with our clients. As the world continues to get back on track, it is time to re-engage your customers. Reach out and check in on their well-being. Seek ways you may be able to support them. Provide them with words of encouragement. These methods are all important in maintaining a healthy brand-customer relationship. Tune into today's newly released episode of #MarketingMcCants, where I guide you in effective ways to re-engage your customers/clients.
2022-05-17
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 17 Season 2: Upgrade Your Skills
As a business owner, I pride myself on being a continuous learner. It is important to constantly learn new ways to upgrade your talents & skills. Tune into today's podcast episode of #BuildYourBusiness with me, Cheryl McCants, as I share several ways you can improve your skills for the betterment of your business.
2022-05-10
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 16 Season 2: Spring Organizing
Spring represents a season of rebirth and new beginnings. Just as we prepare our homes and gardens for revival, we must follow suit and assess our business operations to usher in new ideas and functions. In today's podcast episode of #MarketingMcCants, I will guide you in "spring cleaning" your business operations.
2022-05-04
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 14 Season 2: My Journey to Better Managing Stress at Work
In this episode, I share the many challenges I had to faceover the years as a business owner. I am here to encourage you that it is important to be resilient, avoid any unnecessary negativity, and learn the lesson from each challenge.
2022-04-25
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 13 Season 2: Walk Away – For a Minute
The grind and the hustle have become acceptable metaphors for productivity, but neither term engenders any benefit for the person grinding or hustling. I know for many entrepreneurs these have become branded terms, implying that they’re working hard and that they are dedicated and focused. And as that may be necessary for a successful business, there are also tremendous benefits to taking a break. In today’s episode of Marketing McCants, join me as I share different ways to relieve and recharge your mind.
2022-04-19
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 12 Season 2: Stressed About Your Business? You Might be the Problem.
The worst thing you can do is ignore the constant changes happening in today’s marketplace and be resistant to new solutions for your business. In this episode of Marketing McCants, I will discuss strategies that may improve your operational plan and help you get out of your own way.
2022-04-12
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 11 Season 2: Work Smarter, Not Harder
As a business owner, do you often feel like you have too much to do in too little time? Are you working longer hours, spending lots of brainpower, and managing broad facets of your operation? Well, here's a tip for you: It's time to start working smarter, and not harder. In this episode of Marketing McCants, I share strategies that can help you maximize your day's productivity.
2022-04-05
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 10 Season 2: Cheryl's Heart to Heart
Hello, it’s me, Cheryl McCants. As the Founder & CEO of an award-winning minority woman-owned business over the last 30 years, I decided to sit down and reflect on my exciting and insightful journey. Today’s podcast episode of #MarketingMama will feature a heart-to-heart from me to you. Tune in so I can give you pointers on how you can have your own hugely successful business.
2022-03-29
09 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 9 Season 2: Protection Against Phishing
“Don’t open that, it’s a scam!” Have you or a colleague ever been a victim of a phishing scam? With more employees working from home, it is important to recognize these scams before it's too late. In today’s podcast episode of #MarketingMama, I talk about the dangers of phishing and how to take precautions in your company.
2022-03-22
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 8 Season 2: Encourage Women to Pursue Leadership Roles
Women are Leaders, too. Unfortunately, women in leadership positions operate under many common biases. In my newly released episode of Build Your Business with me, Cheryl McCants I discuss how and why it’s important to encourage women to pursue leadership roles.
2022-03-15
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 7 Season 2: Supporting Women Entrepreneurs
Female Entrepreneurs Need Support. Did you know most women-owned businesses are sole proprietorships with no employees? This is often the case for these businesses because they don’t have the necessary resources they need to grow. Tune into today’s newly released episode of #MarketingMama where I talk about how to support women entrepreneurs.
2022-03-08
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 6 Season 2: Balancing Creativity and Business as a Creative Entrepreneur
As we kick off Women’s History Month, in this episode of Build Your Business with me, Cheryl McCants, I will share strategies that can assist creative female entrepreneurs in balancing their creative talents with and business management.
2022-03-01
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 5 Season 2: Storytelling & Marketing in 2022
In this episode of the Build Your Business with Cheryl McCants podcast, we will take a look at marketing in general and what it will mean in 2022. Marketing in 2022 requires business owners to take risks, invest in their brand, and listen more intently than ever before when engaging with customers and prospective customers. Listen in as Cheryl McCants shares some expert advice on how to market your business in 2022! #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness
2022-02-22
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 4 Season 2: Become A More Inclusive Leader
For Black History Month, we’ve been sharing insights on diversity, inclusion, and equity and what it can mean for your business. Today, I’d like to share seven strategies on ways to become a more inclusive leader. And remember, increased inclusivity means increased sales, revenue, and team retention. #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness
2022-02-15
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 3 Season 2: Diverse Workforces Increase Innovation and Revenue
With millennials and Gen-Zers becoming the dominant workforce generation, diversity remains an important factor in attracting and retaining talent as these two groups are currently the most different generations in American history. In this episode of the Build Your Business podcast, Cheryl discusses how diversity in your workforce will lead to increased innovation and ultimately, REVENUE. #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness
2022-02-08
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Diversity, Equity, and Inclusion: A 2022 Workforce Trend
Happy Black History Month! In this episode of the Build Your Business with Cheryl McCants podcast, we will kick off Black History Month with a discussion on diversity, equity, and inclusion (DEI) and more specifically, how and why it is becoming a workforce trend in 2022. #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness
2022-02-01
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
How to Leverage Social Media Influencers
Are you considering using social media influencers to market your business in 2022? If so, this one’s for you! In this episode of Marketing Momma, Cheryl offers a simple, comprehensive guide on how get the most out of your social media influencer. From choosing the right influencer to maximizing your return on investment, your Marketing Momma has your back!
2022-01-25
08 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Diversity, Inclusion, and Social Justice
In honor of Dr. Martin Luther King Jr. Day, Cheryl discusses the “social justice bandwagon” and the difficulties corporations have when trying to establish a stance on popular social justice issues. Commonly referred to as “woke-washing”, the trend became popular during the George Floyd protests last year and consumers became increasingly more critical of companies who cannot communicate their stance in an authentic way. In this episode, Cheryl discusses how to remain genuine in your social justice communications, as well as how to foster an environment of diversity and inclusion in your business.
2022-01-17
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Marketing Trends of 2022: Video Content is Queen
Marketing Momma discusses various trends to look out for in 2022 and focuses on one of the most important elements to your content: Video. With YouTube as the second most used search engine, promoting your product or services via video content becomes a necessity rather than an option. Listen in for some tips on how to make your videos as effective as possible.
2022-01-11
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
The Great Resignation and Termination
In this episode of Marketing Momma, Cheryl kicks off the new year with a heart-to-heart. She discusses the Great Resignation and Termination, and its effects on small business owners. How can a small business get the revenue and resources needed to offer competitive benefits to their employees while reducing costs to their clients? Fair contracts are a start!
2022-01-04
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 19 Season 1: Storytelling For Public Agencies
Storytelling has re-emerged as one of the most powerful tools for public agencies to connect with the masses. The public tends to favor a good, honest story from a trustworthy person who shares similar values to them. It is increasingly important to share your mission and vision in order to produce a platform that unites your business with the people you serve. This week, Cheryl shares tips from her team from Impact Consulting Enterprises has created to help you incorporate storytelling into your communication strategy. Stay tuned to hear about the story of Nas Daily, a vlogger who turned...
2021-12-28
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 18 Season 1: Carve The Experience
Understanding the services your products and business provides is absolutely necessary in identifying your target audience. Knowing your audience does not mean that you exclude other types of customers, but it helps you to focus your efforts on a group of people who are more open to your messaging. Cheryl McCants goes over three quick tips on how to carve out your target audience and later highlights how the business Airbnb got their start by catering to their ideal customers. Sit back, relax, and allow your Marketing Momma to simplify the process of discovering your potential buyers.
2021-12-21
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 17 Season 1: Pitch Perfect
Delivering the perfect pitch is essential to landing coverage in the New Year. In today's episode, Cheryl McCants, your Marketing Momma, discusses the basic of what goes into a pitch and offers advice on how to craft the perfect story that guarantees maximum exposure. It is important that the public not only knows your story but also resonates with it. Cheryl also talks about how to use social media channels and media outlets to your advantage. Marketing Momma shares with you the basics for crafting the perfect media pitch, as well as an inside look as to what reporters...
2021-12-14
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 16 Season 1: Resolutions
In this episode, Cheryl McCants, your Marketing Momma, shares tips on how to implement and accomplish effective business resolutions. Ladies, it is never too late to make a resolution for your empire. Keeping New Year's goals for your business is just as important as the long-term plans you hold for your business. Developing flexible goals that combines what you've learned in the past year is one thing, but making this into your reality is another. Be sure to listen on how to stay motivated and please share your own experiences.
2021-12-07
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 15 Season 1: Mompreneurs
Moms are extraordinary without even running their own businesses. Now add the weight of entrepreneurship to raising a healthy and well-adjusted child who needs to become a productive member of society and you've created a mompreneur. Being a mompreneur is a never-ending 24/7 job that takes strategy and skill to pull off successfully. Of course, strategy and skill must be built on a firm foundation of love, passion, dedication, commitment, strength, patience, and resilience. Cheryl McCants, our Marketing Momma shares from her own experience three must-do's for all the kickass mompreneurs out there. So ladies, show the world your strength...
2021-11-30
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 14 Season 1: Gratitude and Employee Engagement
Expressing gratitude addresses one of the most common workplace issues: employee engagement. According to glassdoor.com, 81% of employees say their boss’ show of appreciation motivates them to work harder. And, letting an employee know their value to your business’ bottom line means more than you may realize. Gratitude increases job satisfaction and builds trust. It encourages employees to enjoy work while improving the quality of their work product. Also, workplace engagement directly impacts retention. Gratitude alone may not increase retention, but it’s a great place to start. A simple 'Thank You' can be a good start. Cheryl McCants, your M...
2021-11-23
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 13 Season 1: Presentation Skills
Mastering presentation skills is a basic requirement for business success. It is important to know how to effectively interact with your audience. Whether speaking in front of a large group or in a more intimate setting, knowing how to captivate those around you matters. So what is the secret to an impactful presentation? Cheryl McCants gives you four helpful tips on how to deliver your best. Also, please share with us other ways you enhance your presentation skills to better your business.
2021-11-19
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 12 Season 1: 5 Steps to Business Success
In this episode, Cheryl uses the "F word"... Feedback. Feedback from employees, clients and others is important to any entrepreneur. This week she shares key steps that will lead to business success. On your journey to building a prosperous business you must always prepare, regularly assess and routinely evaluate your employees. Customer satisfaction is key to growing your company. You should also determine if your customer relationship is gratifying. Feel free to leave your own feedback and listen to other episodes. Episode
2021-11-16
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 11 Season 1: Your Ideal Customer
Identifying your ideal customers and matching your services to their needs may perhaps be the most essential steps for business growth. As an entrepreneur, it is vital to know who is buying what you are selling. You must connect with your intended audience, also known as your qualified prospects. In this episode, Cheryl McCants, your Marketing Momma, shares a few tips on ways to get to know your ideal customer and how to create a productive marketing experience for them and yourself. Be sure to leave a review and listen in on other episodes f...
2021-11-02
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 10 Season 1: Start, Run, and Grow Your Business.
Many people have great business ideas and can visualize the action needed to get started. That said, few actualize their visions. In today’s podcast, I hope to motivate you to start, run and grow your business. I’ll also provide a bit of guidance to get you through the journey. If you are thinking of starting your own business and dreaming of expanding it eventually, keep listening to the podcast for some cool firsthand tips.
2021-10-26
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 9 Season 1: Crisis Communication Plan: What It Is & Why You Need One
Crises occur anytime and all the time. If not in your business, they can easily occur with a close business partner, a brand you have endorsed, or a client that you support. Your connections may have a highly visible crisis that is so shocking, their associates will have to take action to save their own reputations. Regardless of the origin, with today’s real-time news and all-time online communication, every business owner, entrepreneur, and marketing manager must create and maintain a crisis communication plan before the worst happens. Stay awake and stay ready at all times. Listen to this po...
2021-10-19
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 8 Season 1: Women's Small Business Month
It's National Women's Small Business Month! In this episode, we explore how to support women-owned businesses by changing what you do in your everyday life. Although the number of WBE's has increased over the last five years, we continue to make less than a third of what privately owned male businesses make. Cheryl McCants, your Marketing Momma, explains the importance of WBE's and how women can create new jobs and bring in billions of dollars in revenue to our nation's economy. Highlighted in this episode is Kathy Cano-Murillo of Crafty Chica Collection based in Phoenix, Arizona with insight into...
2021-10-12
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 7 Season 1: Global Diversity
During Global Diversity Month we will focus on diversity, equity inclusion, and culturally competent communication. The journey to be culturally competent in the workplace has been slow. Cheryl McCants, your marketing Momma, explains the importance of considering the diverse nuances of others and shares three helpful tips on how you can avoid stereotyping diverse groups while increasing efficiency in your work environment.
2021-10-05
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 6 Season 1: Business Certifications
What’s in a certification? There are so many ways small businesses can distinguish themselves from their competitors. Whether the differentiation is in actual services provided, marketing materials, or business practices, there are several ways to uniquely brand your business. Listen for three simple ways that business certifications can help brand your business and help get you that contract.
2021-09-28
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 5 Season 1: World Suicide Prevention Month
Remind employees about mental health benefits and resources available to them. Take a stress break when necessary and breathe at all times. Encourage team members to support one another with meeting deadlines and ask clients for additional support when needed. Business owners, talk with your employees about receivables and payables. You might be surprised about how understanding they will be if you share a bit about the business with them. Reduce your stressors and those of your colleagues. Remain vigilant in your observations of others’ behaviors. Your team depends on you.
2021-09-21
06 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 4 Season 1: Back to School and Back to Business
This year back to school takes on a whole new meaning. With youngsters, teens, and college students heading back indoors after months and in some cases years of online learning, what’s old is not new again. I just dropped my daughter off to college after a high school senior year and a college freshman year courtesy of our porch, our living room, and our bedrooms. The transition for me to get back to business is complicated by the unknown of my daughter's ability to get back to school. While entrepreneurship requires that I get back into th...
2021-09-14
05 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 3 Season 1: 20th Anniversary of 9/11 Attacks on America
This Saturday marks the 20th anniversary of our modern "Day of Infamy": the deadly attacks on the World Trade Center in New York City, the Pentagon in Washington, DC, and the crash of Flight 93 in western Pennsylvania. 20 years on, the day remains a vivid memory for me and I’m sure for you too. The history is dark. But there is always hope and a silver lining if you look for one. * CORRECTION: U.S. soldiers did eventually capture Saddam Hussein in 2003. He was executed three years later in 2006.
2021-09-07
04 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 2 Season 1: Create a Marketing Strategy in Four Easy Steps
Join Cheryl McCants, your Marketing Momma, as she outlines steps to developing a successful marketing strategy. Do you have a solid business strategy? Did you set resolutions for your business earlier in the year? Did you devise a marketing plan to support the achievement of your business goals? Please understand that no matter how good you are or how great your product or service is, your business goals will rarely come to fruition without a detailed marketing strategy specifically designed to support your business’ success
2021-07-31
07 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Ep. 1 Season 1: 4 Secrets of a Successful Businesswoman
Cheryl, your Marketing Momma, shares insight into ways to attain and retain success as a businesswoman in America.
2021-07-24
08 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma
Marketing Momma Inaugural Trailer
Get ready to meet Cheryl McCants, your Marketing Momma. after 19 years of hosting and co-producing the Woman of the Week Talk show, Cheryl is back on the air with insights, timely conversations, and her straight-no-chaser- advice. Tune in and tell somebody.
2021-07-22
00 min