Shows
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 69 Season 4: Special Edition: McCants SquaredEvery business has an origin story. Listen up as my daughter, Courtney McCants, interviews me about how I started Impact Consulting Enterprises and my commitment to lifelong learning over the 35-plus years since I founded my agency.
2024-10-2212 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 73 Season 2: Create Diversity in EnergyWith renewable energy accelerating faster than ever, the clean energy industry is expected to generate tens of thousands of jobs over the next decade. However, despite the broad range of businesses and suppliers connected to it, disadvantaged and minority owned businesses and workers have been left in the cold to date. How can the clean energy industry prioritize DEI?
2023-06-1306 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 72 Season 2: The Power of Thinking BigIn order to build a business and drive it to success, entrepreneurs must THINK BIG. In this episode, I’ll teach you how to into “The Power of Thinking Big” and help YOU prepare for success.
2023-06-0606 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 71 Season 2: Generate More Sales Leads for Your Business
Motivating your customers is one of the key elements in generating sales leads for your business. Motivated customers are more likely to take action and engage with your products or services. Here are some practical tips that can help you motivate your customers and increase sales leads.2023-05-3005 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 70 Season 2: Maximize Your PerformanceIn today’s fast-paced business world, it’s very crucial for you to be a top performer and deliver results, even if your time is limited. Here are some motivating strategies that can help you become a better performer and maximize your work performance.
2023-05-2306 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 69 Season 2: Prep to Pitch Your BusinessBehind every successful business is a successful salesperson, and the best salesperson in the world (as I once heard) makes it rain money…Now what business owner doesn’t want to dance in the rain? Let’s get motivated and talk about pitching.
2023-05-1605 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 68 Season 2: Measuring Your DEI ImpactDiversity, equity, and inclusion go beyond mere HR jargon; they serve as powerful motivators. Embracing DEI is crucial in fostering an engaged, dynamic, and inventive workforce, as most individuals today seek to associate with a company that values these principles.
2023-05-0906 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 67 Season 2: Mindful LeadershipHow do we motivate? As you build your business, keep in mind that motivation stems from the practice of mindful leadership. As a mindful leader, you should
consciously cultivate your ability to remain present, open-minded, and compassionate.
2023-05-0206 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 66 Season 2: The Importance of Money in MarketingMoney makes the world go round. We’ve all heard the saying. When it comes to marketing, it’s no different. Knowing how to wisely invest your money in a marketing strategy that will achieve your goals can make a huge impact on your business success. Here are some reasons you should consider money when crafting and investing in your marketing plans.
2023-04-2504 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 65 Season 2: Maximize Your ImpactYou’re working hard. I am too. With all that hard work, it’s important that your company reaches its full potential for positive impact on clients, employees, vendors, & partners. An effective external communication plan keeps folks aligned with your company’s values, goals and objectives. Here are my top
strategies for maximizing impact, the Cheryl McCants way.
2023-04-1804 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 64 Season 2: SMARTIE GoalsHas time passed since you created your most recent set of goals? Have you had a chance to assess whether you’re on track to reach your goals? We are now a quarter of the way through the year, and right now is the perfect time to review and assess your accomplishments compared to the goals you established in January. Your goals need to be Specific, Measurable, Achievable, Relevant, Timebound, Inclusive, and Equitable. Are they? If not, is that why you're missing milestones?
2023-04-1305 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 63 Season 2: Measure Your Marketing GoalsMarketing impacts business growth and development. It is the number one way to spread awareness of your company, your products and services. Great marketing campaigns lead to great results, culminating in an increase in two measurable items – sales and profits.
2023-04-0407 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaMeasure Your Marketing GoalsMarketing impacts business growth and development. It is the number one way to spread awareness of your company, your products and services. Great marketing campaigns lead to great results, culminating in an increase in two measurable items – sales and profits.
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Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support2023-04-0407 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 62 Season 2: Explore Opportunities in Renewable EnergyThis week, I’d like to talk about why you should explore opportunities in renewable energy as you look for ways to build your business.2023-03-2805 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 61 Season 2: Support a Culture of WellnessIt’s no secret that if you support a culture of wellness in the workplace, everyone benefits. But as you build your business, it can be hard to remain focused on wellness. Let’s dive into a few key strategies to support a culture of wellness within your business.2023-03-2104 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 60 Season 2: Network Outside Of Your Comfort ZoneThis podcast mentions ways to build new professional relationships that are vital for your career and your company growth. If you’re only networking with your peers or with your close business associates, you’re missing opportunities to build your business. Let’s learn to network outside of our comfort zones.2023-03-1406 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 59 Season 2: Think StrategicallyWe all think, at least most of us do. But do you think strategically, especially as it relates to business? If thinking strategically is new for you, come on a short journey with me where I will break it down.2023-03-0706 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 58 Season 2: Tell Your StoryShout it from the mountaintop! Every business has a story to tell. As you build your business, if you don’t brag about what you can do and your accomplishments, no one else will. It’s an absolute necessity in today’s competitive marketplace to tell your story loudly and proudly.2023-02-2803 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 57 Season 2: The Art of FeedbackReceiving feedback is an essential part of a manager’s role. Believe it or not, there is an art to it. Embracing feedback is one of the most useful tools for professional and personal development. Feedback – the new F word!2023-02-2105 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 56 Season 2: Spread the Love 2023On this Valentine’s Day, let’s spread the love! I’ll define what I mean when I say spread the love. For me, spreading the love means inspiring smiles, trust and confidence. It means to connect with clients, employees, and the community. It also means to give back.2023-02-1404 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 55 Season 2: Authentic Supply ChainCreating an authentic and effective diverse supply chain starts with understanding why diversity matters, and how diverse supply chains build ethical paths to lasting change. Here are a few thoughts on how your company can create and maintain authentic supply chain diversity.2023-02-0705 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 54 Season 2: Generating New Business With Digital MarketingIt’s time to generate new business in this digital economy, via digital marketing techniques. When implemented correctly, digital marketing proves to be a cost effective promotional tactic.2023-01-3105 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 53 Season 2: The Impact ProcessDo you ever feel stuck in a rut when it comes to marketing and communication? You’re not alone. There’s so much information out there, it can be difficult to know where to start. That’s why we’re developing a unique system that helps businesses achieve their marketing and communication goals, which we like to call the “Impact Process.”2023-01-2405 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 52 Season 2: Inclusive LeadershipFor too many years, men dominated corporate board rooms while decision makers lacked any substantial diversity in either race, ethnicity, gender, or thought. Thankfully, the past two decades ushered in sincere commitment to transform companies’ workforces, mindsets, and cultures from the bottom up and the top down. We call this inclusive leadership.2023-01-1705 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 51 Season 2: How to Expand and Grow Your Business in the New YearWe all know that owning and running a business requires infinite commitment, hard work, determination, and a great team alongside you. January remains a great time to evaluate the year gone by and assess not only your business brand, but your marketing strategies as well.2023-01-1005 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 50 Season 2: Visioning Your 2023 GoalsExcellent communication is essential for the development of an excellent society. As we move into the New Year, it’s time to start thinking about your communication goals for 2023.2023-01-0305 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 49 Season 2: The Process of InnovationIt pays to innovate when marketing your business as well your products and services. As an entrepreneur introducing new products and services to the world, you can capture the world’s attention by thinking outside of the norm and bring fresh and innovative products and services to the market. In today’s podcast, I want to share my thoughts on innovation.2022-12-2705 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 48 Season 2: How Serena Williams Inspired MeOver the past 25 years, tennis powerhouse Serena Williams built a personal brand synonymous with greatness, tenacity, success, and inspiration. Serena’s tenacity, success, and determination inspire me. In today’s episode, let’s take a deeper look into Serena’s success, and listen up for five brand pillars that every business needs to lean on for success.2022-12-2006 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 47 Season 2: A Lesson in FearlessnessIt's no secret that receiving a cancer diagnosis can be one of the most life-altering experiences any person can have. This was my unfortunate reality not too long ago. When I received my diagnosis, one emotion that surprised me most was: Fearlessness in the face of extreme adversity and all the unknowns. In today’s podcast, I will explore what fearlessness means for me and share some of the lessons I learned about it while battling cancer. 2022-12-1306 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 46 Season 2: Generational WealthAs a business owner, when thinking about the future, you should consider more than current revenues. Let’s talk about generational wealth. How are you ensuring that your business’ financial investments, real estate holdings, and other assets pass down to the next generation? In this episode, I will share with you some tips on how to create and sustain generational wealth.2022-12-0607 min
GWBC RadioWBENC 2022: Cheryl McCants with Impact Consulting EnterprisesCheryl McCants, Impact Consulting Enterprises TRANSCRIPT Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host. Lee Kantor: [00:00:18] Lee Kantor here broadcasting live from the WBENC National Conference 2022, inside the Georgia World Congress Center, inside the GWBC booth, Booth […]
The post WBENC 2022: Cheryl McCants with Impact Consulting Enterprises appeared first on Business RadioX ®.2022-11-3000 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 45 Season 2: Financial PlanningFor this episode, I’d like to talk about the importance of hiring a financial coach or advisor.2022-11-2903 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 44 Season 2: Giving BackThis season of giving back is here! In today's episode, I will discuss several ways you can celebrate this holiday season. 2022-11-2204 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 43 Season 2: Preparing for the New YearAre you prepared for the new year? Tune into today's episode to learn ways you can grow and strengthen your business in the year ahead. 2022-11-1504 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 42 Season 2: ReconnectionThe end of the year serves as a great time to reconnect with the founding principles of your business –areas that include your mission statement and core values. Today we dive into several strategies for reconnecting to your business purpose. 2022-11-0804 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 41 Season 2: Time for Business ReflectionIn this podcast episode, I will discuss the importance of taking inventory of current business practices, which helps you improve your processes. 2022-11-0104 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 40 Season 2: The Power of ReferralsThe right marketing and advertising plans can provide two very important outcomes: 1) the introduction of your brand to new customers and 2) the reassurance of your services to existing customers. That said, nothing solidifies and elevates your brand like a testimony from one customer to their network of friends, family, and associates. Personal testimonials and referrals share experiences in detail and specificity that traditional marketing can’t. Ideally, you want both –but here is how you can increase your referral business.2022-10-2505 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 39 Season 2: Collecting Customer FeedbackMost business leaders spend a lot of money to speak with customers through sponsorship messaging, advertising, social media posts, and other marketing communication strategies. The smartest companies however, know that outreach is only half of a successful equation to expand and retain customers. As we all know, marketing is an extremely important part of listening. Getting feedback, solicited or not, is also an important aspect of improving customer service. Listen in for a few considerations:2022-10-1806 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaGetting to Know Your CustomersAre you paying attention to what your customers are asking for beyond what you provide? Sometimes we are locked into what we believe are products and services delivered. There are many cues in their requests to serve them even better. I talk more about how to listen to your customer in my today's podcast. Tune in!
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Support this podcast: https://anchor.fm/cheryl-mccants/support2022-10-1104 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 38 Season 2: Getting to Know Your CustomersYou can best serve your customers by knowing who they are. In a future podcast, I will discuss specific tools to help elicit customer feedback, but in this episode, I want to discuss the importance of understanding your customers and their behavior and how that aids you in providing them with the best customer experience and service.2022-10-1104 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 37 Season 2: Customer ServiceGrowing your business doesn’t mean focusing just on size. It’s important to look at all aspects of your organization in terms of how you manage your brand, your customers, and your team members. As we celebrate Customer Service Week this week, check out today's podcast focusing on the importance of creating a spirit of customer service throughout your entire company.
2022-10-0405 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaWhat is Customer Service?Customer service is one of those business terms that everyone takes for granted: All customers expect good customer service, and all companies say they deliver it. The challenge, however, is that what customers expect and what companies deliver can often be at odds. So, what is customer service or more importantly, what is GOOD customer service? Listen in for details.
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Support this podcast: https://anchor.fm/cheryl-mccants/support2022-10-0405 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 36 Season 2: Commit to a Social Media StrategyOne thing for certain in 2022 is that every business’ marketing strategy toolkit must include a strong social media presence. I know ... As a fellow business owner, that isn’t ground-breaking news. And we both know that remaining current and consistently posting on social channels may take up most of our time. From content creation to regular customer engagement, it’s no secret that social media success depends heavily on a well-implemented plan. Success doesn’t happen overnight and that’s why I’m here to tell you to stay committed.2022-09-2706 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 35 Season 2: Developing Strong Business PartnershipsPartnerships are a great strategy to advance your business. Before your sign an agreement, however, make sure you have an exit strategy -- like a business prenup. There are many successful partnership examples, but there are also many that don't work. It's important to have a strategy in place in case it doesn't work out.2022-09-2005 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 34 Season 2: Making Time for Professional DevelopmentEven with Cheryl's outstanding credentials, she constantly prides herself on being a continuous learner. In this week's #MarketingMcCants podcast episode, she will go in-depth on the importance of making time for professional development.2022-09-1206 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 33 Season 2: Tools and Strategies for Business GrowthWe know how hard it is to get started with a growth strategy, so we've put together a list of our three favorite resources for business growth. Tune in!2022-09-0606 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 32 Season 2: Business Beyond BordersWhile countries like Colombia, Panama, Portugal, South Africa, and Ghana are welcoming Black entrepreneurs, you do not have to relocate to expand your business or operate globally. Tune into this week's podcast episode where I share tips on starting a business model from across the sea.2022-08-3004 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 31 Season 2: Resources for Black-Owned BusinessesIt's important to identify the right resources to sustain business growth and expansion. Tune into today's podcast episode of #MarketingMcCants to learn how to optimize networking and community programs for your business's advantage.
2022-08-2304 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 30 Season 2: Finding Black-Owned BusinessesLast week, I talked about the importance of supporting Black-owned businesses. Well, in order to do that, you have to know where they are. Tune into today's podcast episode where I share different resources to find Black-Businesses.2022-08-1603 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 29 Season 2: The Value of SupportIn 1969, the Minority Business Development Agency was established, under the Nixion administration. This decision impacted the loans given to minority-owned businesses, which increased by 24%. Additionally, a variety of programs were developed with the intent to alleviate the effects of systematic racism.
While many people view the support of Black-owned businesses as just an act of altruism, Black businesses also drive the economy. According to the DBA, Black businesses create more than a million jobs per year and generate 44% of the country's economic activity. Want to #MakeAnImpact in your community? Support Black- Owned Businesses. In today's discussion on the...2022-08-0904 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 28 Season 2: The Origin of Black-Owned BusinessesFor many of us, the start of Black entrepreneurship began with Madame CJ Walker, heavily acknowledged as the first Black millionaire. But did you know Black business ownership dates back to the 1600s? To celebrate National Black Business Month, I will dive into the history of Black-owned businesses in today's episode. 2022-08-0206 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 27 Season 2: Creating Incentives for EmployeesIn today's episode of Marketing McCants I will discuss the importance of creating effective incentives for employees beyond salary increases. I'll also address implementing strategies that may help you retain your team.2022-07-2604 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 26 Season 2: Optimizing LinkedInLinkedIn is a social platform focused on job and business opportunities as well as professional perspectives on career and business trends. Here are some strategies from #TeamImpact to enhance your presence and become more engaged. Tune in:2022-07-1305 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 25 Season 2: Preparing the Support You NeedDuring the summer, internship programs are an excellent way to get support for your company and help groom the next generation of young professionals. Tune into today's episode of #MarketingMcCants, where I help you develop a successful internship program.2022-07-0504 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 24 Season 2: Managing ConflictDifferent people choose different ways to handle difficult business situations. Some ignore what’s happening or pretend that a conflict doesn’t exist. Others become accusatory and place blame in order to settle a matter. But let me tell you, the best way to handle a challenge is to acknowledge it exists, find a solution to correct it, and then establish a system or a protocol that prevents its recurrence. For more details about how to properly manage conflict in the workplace, check out today's episode of #MarketingMcCants. 2022-06-2804 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 23 Season 2: Effective Communication & Strategic Social MediaDid you know that 90% of marketers say that social media marketing has increased the exposure of their business? In 2022 it is very clear that social media can enhance your brand and bring more customers to your business. The challenge for most business owners is deciding which platform to use and how to use it. Tune into today's episode of #MarketingMcCants where I help you plan or restructure your social media strategy.2022-06-2105 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 22 Season 2: Optimizing Internal CommunicationInternal communication shows up in the way that you relay messages to your team members and associates. We believe it's the most important type of communication for any business. Your employees reflect the biggest representation of your brand. In today's episode of #MarketingMcCants, I will share strategies that can enhance your company's internal communication. 2022-06-1404 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 21 Season 2: Level Up Your Customer ExperienceThe process of attracting new customers and clients, engaging with them, and gaining their loyalty is rooted in effective communication. If you are focused on building and retaining a strong customer and client base, you have to make sure that your operation is in line with what you tell customers about who you are. In today's episode of #MarketingMcCants, I will guide you in the process of leveling up your customer experience. 2022-06-0705 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 20 Season 2: Step Away From Your Comfort ZoneIt's no secret that I love learning! My love of learning and exploring new places is the foundation for all I have accomplished in my 33 years of starting and running Impact Consulting Enterprises. Learning – whether it’s in a classroom, a boardroom, or a new environment – requires that you to step out of your comfort zone, look at situations differently, be exposed to and accepting of different perspectives. In today's episode of Marketing McCants, I will share different strategies where you can step outside of your comfort zone to embrace new learning experiences.2022-05-3104 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 19 Season 2: Enhance Your SpaceAs spring brings more sunshine, consider enhancing your space. Don't worry, it doesn't have to be a major remodeling job. Something as little as allowing natural light into your office, can create strong energy and uplift your mood significantly. In today's episode of #MarketingMcCants, I will share effective ways to enhance your space and how it is beneficial to your productivity levels.
2022-05-2404 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 18 Season 2: Re-Engaging Clients/CustomersOver the last two years, health precautions caused minimal in-person contact with our clients. As the world continues to get back on track, it is time to re-engage your customers. Reach out and check in on their well-being. Seek ways you may be able to support them. Provide them with words of encouragement. These methods are all important in maintaining a healthy brand-customer relationship. Tune into today's newly released episode of #MarketingMcCants, where I guide you in effective ways to re-engage your customers/clients.2022-05-1704 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 17 Season 2: Upgrade Your SkillsAs a business owner, I pride myself on being a continuous learner. It is important to constantly learn new ways to upgrade your talents & skills. Tune into today's podcast episode of #BuildYourBusiness with me, Cheryl McCants, as I share several ways you can improve your skills for the betterment of your business.
2022-05-1005 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 16 Season 2: Spring OrganizingSpring represents a season of rebirth and new beginnings. Just as we prepare our homes and gardens for revival, we must follow suit and assess our business operations to usher in new ideas and functions. In today's podcast episode of #MarketingMcCants, I will guide you in "spring cleaning" your business operations.2022-05-0405 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 14 Season 2: My Journey to Better Managing Stress at WorkIn this episode, I share the many challenges I had to faceover the years as a business owner. I am here to encourage you that it is important to be resilient, avoid any unnecessary negativity, and learn the lesson from each challenge.2022-04-2505 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 13 Season 2: Walk Away – For a MinuteThe grind and the hustle have become acceptable metaphors for productivity, but neither term engenders any benefit for the person grinding or hustling. I know for many entrepreneurs these have become branded terms, implying that they’re working hard and that they are dedicated and focused. And as that may be necessary for a successful business, there are also tremendous benefits to taking a break. In today’s episode of Marketing McCants, join me as I share different ways to relieve and recharge your mind.2022-04-1906 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 12 Season 2: Stressed About Your Business? You Might be the Problem.The worst thing you can do is ignore the constant changes happening in today’s marketplace and be resistant to new solutions for your business. In this episode of Marketing McCants, I will discuss strategies that may improve your operational plan and help you get out of your own way.2022-04-1205 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 11 Season 2: Work Smarter, Not HarderAs a business owner, do you often feel like you have too much to do in too little time? Are you working longer hours, spending lots of brainpower, and managing broad facets of your operation? Well, here's a tip for you: It's time to start working smarter, and not harder. In this episode of Marketing McCants, I share strategies that can help you maximize your day's productivity.2022-04-0506 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 10 Season 2: Cheryl's Heart to HeartHello, it’s me, Cheryl McCants.
As the Founder & CEO of an award-winning minority woman-owned business over the last 30 years, I decided to sit down and reflect on my exciting and insightful journey. Today’s podcast episode of #MarketingMama will feature a heart-to-heart from me to you. Tune in so I can give you pointers on how you can have your own hugely successful business.2022-03-2909 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 9 Season 2: Protection Against Phishing“Don’t open that, it’s a scam!”
Have you or a colleague ever been a victim of a phishing scam? With more employees working from home, it is important to recognize these scams before it's too late. In today’s podcast episode of #MarketingMama, I talk about the dangers of phishing and how to take precautions in your company.2022-03-2204 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 8 Season 2: Encourage Women to Pursue Leadership RolesWomen are Leaders, too.
Unfortunately, women in leadership positions operate under many common biases. In my newly released episode of Build Your Business with me, Cheryl McCants I discuss how and why it’s important to encourage women to pursue leadership roles.2022-03-1504 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 7 Season 2: Supporting Women EntrepreneursFemale Entrepreneurs Need Support.
Did you know most women-owned businesses are sole proprietorships with no employees? This is often the case for these businesses because they don’t have the necessary resources they need to grow. Tune into today’s newly released episode of #MarketingMama where I talk about how to support women entrepreneurs.2022-03-0806 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 6 Season 2: Balancing Creativity and Business as a Creative EntrepreneurAs we kick off Women’s History Month, in this episode of Build Your Business with me, Cheryl McCants, I will share strategies that can assist creative female entrepreneurs in balancing their creative talents with and business management.2022-03-0106 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 5 Season 2: Storytelling & Marketing in 2022In this episode of the Build Your Business with Cheryl McCants podcast, we will take a look at marketing in general and what it will mean in 2022. Marketing in 2022 requires business owners to take risks, invest in their brand, and listen more intently than ever before when engaging with customers and prospective customers. Listen in as Cheryl McCants shares some expert advice on how to market your business in 2022! #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness2022-02-2207 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 4 Season 2: Become A More Inclusive LeaderFor Black History Month, we’ve been sharing insights on diversity, inclusion, and equity and what it can mean for your business. Today, I’d like to share seven strategies on ways to become a more inclusive leader. And remember, increased inclusivity means increased sales, revenue, and team retention.
#ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness2022-02-1506 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 3 Season 2: Diverse Workforces Increase Innovation and RevenueWith millennials and Gen-Zers becoming the dominant workforce generation, diversity remains an important factor in attracting and retaining talent as these two groups are currently the most different generations in American history. In this episode of the Build Your Business podcast, Cheryl discusses how diversity in your workforce will lead to increased innovation and ultimately, REVENUE.
#ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness2022-02-0804 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaDiversity, Equity, and Inclusion: A 2022 Workforce TrendHappy Black History Month! In this episode of the Build Your Business with Cheryl McCants podcast, we will kick off Black History Month with a discussion on diversity, equity, and inclusion (DEI) and more specifically, how and why it is becoming a workforce trend in 2022. #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness2022-02-0107 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaHow to Leverage Social Media InfluencersAre you considering using social media influencers to market your business in 2022? If so, this one’s for you! In this episode of Marketing Momma, Cheryl offers a simple, comprehensive guide on how get the most out of your social media influencer. From choosing the right influencer to maximizing your return on investment, your Marketing Momma has your back!2022-01-2508 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaDiversity, Inclusion, and Social JusticeIn honor of Dr. Martin Luther King Jr. Day, Cheryl discusses the “social justice bandwagon” and the difficulties corporations have when trying to establish a stance on popular social justice issues. Commonly referred to as “woke-washing”, the trend became popular during the George Floyd protests last year and consumers became increasingly more critical of companies who cannot communicate their stance in an authentic way. In this episode, Cheryl discusses how to remain genuine in your social justice communications, as well as how to foster an environment of diversity and inclusion in your business.2022-01-1705 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaMarketing Trends of 2022: Video Content is QueenMarketing Momma discusses various trends to look out for in 2022 and focuses on one of the most important elements to your content: Video. With YouTube as the second most used search engine, promoting your product or services via video content becomes a necessity rather than an option. Listen in for some tips on how to make your videos as effective as possible.2022-01-1105 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaThe Great Resignation and TerminationIn this episode of Marketing Momma, Cheryl kicks off the new year with a heart-to-heart. She discusses the Great Resignation and Termination, and its effects on small business owners. How can a small business get the revenue and resources needed to offer competitive benefits to their employees while reducing costs to their clients? Fair contracts are a start!2022-01-0405 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 19 Season 1: Storytelling For Public AgenciesStorytelling has re-emerged as one of the most powerful tools for public agencies to connect with the masses. The public tends to favor a good, honest story from a trustworthy person who shares similar values to them. It is increasingly important to share your mission and vision in order to produce a platform that unites your business with the people you serve. This week, Cheryl shares tips from her team from Impact Consulting Enterprises has created to help you incorporate storytelling into your communication strategy. Stay tuned to hear about the story of Nas Daily, a vlogger who turned...2021-12-2807 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 18 Season 1: Carve The ExperienceUnderstanding the services your products and business provides is absolutely necessary in identifying your target audience. Knowing your audience does not mean that you exclude other types of customers, but it helps you to focus your efforts on a group of people who are more open to your messaging. Cheryl McCants goes over three quick tips on how to carve out your target audience and later highlights how the business Airbnb got their start by catering to their ideal customers. Sit back, relax, and allow your Marketing Momma to simplify the process of discovering your potential buyers.2021-12-2106 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 17 Season 1: Pitch PerfectDelivering the perfect pitch is essential to landing coverage in the New Year. In today's episode, Cheryl McCants, your Marketing Momma, discusses the basic of what goes into a pitch and offers advice on how to craft the perfect story that guarantees maximum exposure. It is important that the public not only knows your story but also resonates with it. Cheryl also talks about how to use social media channels and media outlets to your advantage. Marketing Momma shares with you the basics for crafting the perfect media pitch, as well as an inside look as to what reporters...2021-12-1406 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 16 Season 1: ResolutionsIn this episode, Cheryl McCants, your Marketing Momma, shares tips on how to implement and accomplish effective business resolutions. Ladies, it is never too late to make a resolution for your empire. Keeping New Year's goals for your business is just as important as the long-term plans you hold for your business. Developing flexible goals that combines what you've learned in the past year is one thing, but making this into your reality is another. Be sure to listen on how to stay motivated and please share your own experiences.2021-12-0707 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 15 Season 1: MompreneursMoms are extraordinary without even running their own businesses. Now add the weight of entrepreneurship to raising a healthy and well-adjusted child who needs to become a productive member of society and you've created a mompreneur. Being a mompreneur is a never-ending 24/7 job that takes strategy and skill to pull off successfully. Of course, strategy and skill must be built on a firm foundation of love, passion, dedication, commitment, strength, patience, and resilience. Cheryl McCants, our Marketing Momma shares from her own experience three must-do's for all the kickass mompreneurs out there. So ladies, show the world your strength...2021-11-3007 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 14 Season 1: Gratitude and Employee EngagementExpressing gratitude addresses one of the most common workplace issues: employee engagement. According to glassdoor.com, 81% of employees say their boss’ show of appreciation motivates them to work harder. And, letting an employee know their value to your business’ bottom line means more than you may realize. Gratitude increases job satisfaction and builds trust. It encourages employees to enjoy work while improving the quality of their work product. Also, workplace engagement directly impacts retention. Gratitude alone may not increase retention, but it’s a great place to start. A simple 'Thank You' can be a good start. Cheryl McCants, your M...2021-11-2305 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 13 Season 1: Presentation SkillsMastering presentation skills is a basic requirement for business success. It is important to know how to effectively interact with your audience. Whether speaking in front of a large group or in a more intimate setting, knowing how to captivate those around you matters. So what is the secret to an impactful presentation? Cheryl McCants gives you four helpful tips on how to deliver your best. Also, please share with us other ways you enhance your presentation skills to better your business. 2021-11-1905 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 12 Season 1: 5 Steps to Business SuccessIn this episode, Cheryl uses the "F word"... Feedback. Feedback from employees, clients and others is important to any entrepreneur. This week she shares key steps that will lead to business success. On your journey to building a prosperous business you must always prepare, regularly assess and routinely evaluate your employees. Customer satisfaction is key to growing your company. You should also determine if your customer relationship is gratifying. Feel free to leave your own feedback and listen to other episodes.
Episode 2021-11-1606 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 11 Season 1: Your Ideal CustomerIdentifying your ideal customers and matching your services to their needs may perhaps be the most essential steps for business growth. As an entrepreneur, it is vital to know who is buying what you are selling. You must connect with your intended audience, also known as your qualified prospects. In this episode, Cheryl McCants, your Marketing Momma, shares a few tips on ways to get to know your ideal customer and how to create a productive marketing experience for them and yourself.
Be sure to leave a review and listen in on other episodes f...2021-11-0206 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 10 Season 1: Start, Run, and Grow Your Business.Many people have great business ideas and can visualize the action needed to get started. That said, few actualize their visions. In today’s podcast, I hope to motivate you to start, run and grow your business. I’ll also provide a bit of guidance to get you through the journey. If you are thinking of starting your own business and dreaming of expanding it eventually, keep listening to the podcast for some cool firsthand tips.2021-10-2605 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 9 Season 1: Crisis Communication Plan: What It Is & Why You Need OneCrises occur anytime and all the time. If not in your business, they can easily occur with a close business partner, a brand you have endorsed, or a client that you support. Your connections may have a highly visible crisis that is so shocking, their associates will have to take action to save their own reputations. Regardless of the origin, with today’s real-time news and all-time online communication, every business owner, entrepreneur, and marketing manager must create and maintain a crisis communication plan before the worst happens. Stay awake and stay ready at all times. Listen to this po...2021-10-1905 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 8 Season 1: Women's Small Business MonthIt's National Women's Small Business Month! In this episode, we explore how to support women-owned businesses by changing what you do in your everyday life. Although the number of WBE's has increased over the last five years, we continue to make less than a third of what privately owned male businesses make. Cheryl McCants, your Marketing Momma, explains the importance of WBE's and how women can create new jobs and bring in billions of dollars in revenue to our nation's economy. Highlighted in this episode is Kathy Cano-Murillo of Crafty Chica Collection based in Phoenix, Arizona with insight into...2021-10-1205 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 7 Season 1: Global DiversityDuring Global Diversity Month we will focus on diversity, equity inclusion, and culturally competent communication. The journey to be culturally competent in the workplace has been slow. Cheryl McCants, your marketing Momma, explains the importance of considering the diverse nuances of others and shares three helpful tips on how you can avoid stereotyping diverse groups while increasing efficiency in your work environment.2021-10-0506 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 6 Season 1: Business CertificationsWhat’s in a certification? There are so many ways small businesses can distinguish themselves from their competitors. Whether the differentiation is in actual services provided, marketing materials, or business practices, there are several ways to uniquely brand your business. Listen for three simple ways that business certifications can help brand your business and help get you that contract.2021-09-2807 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 5 Season 1: World Suicide Prevention MonthRemind employees about mental health benefits and resources available to them. Take a stress break when necessary and breathe at all times. Encourage team members to support one another with meeting deadlines and ask clients for additional support when needed. Business owners, talk with your employees about receivables and payables. You might be surprised about how understanding they will be if you share a bit about the business with them. Reduce your stressors and those of your colleagues. Remain vigilant in your observations of others’ behaviors. Your team depends on you.2021-09-2106 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 4 Season 1: Back to School and Back to BusinessThis year back to school takes on a whole new meaning. With youngsters, teens, and college students heading back indoors after months and in some cases years of online learning, what’s old is not new again.
I just dropped my daughter off to college after a high school senior year and a college freshman year courtesy of our porch, our living room, and our bedrooms. The transition for me to get back to business is complicated by the unknown of my daughter's ability to get back to school. While entrepreneurship requires that I get back into th...2021-09-1405 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 3 Season 1: 20th Anniversary of 9/11 Attacks on AmericaThis Saturday marks the 20th anniversary of our modern "Day of Infamy": the deadly attacks on the World Trade Center in New York City, the Pentagon in Washington, DC, and the crash of Flight 93 in western Pennsylvania. 20 years on, the day remains a vivid memory for me and I’m sure for you too. The history is dark. But there is always hope and a silver lining if you look for one.
* CORRECTION: U.S. soldiers did eventually capture Saddam Hussein in 2003. He was executed three years later in 2006.2021-09-0704 min
Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 2 Season 1: Create a Marketing Strategy in Four Easy StepsJoin Cheryl McCants, your Marketing Momma, as she outlines steps to developing a successful marketing strategy. Do you have a solid business strategy? Did you set resolutions for your business earlier in the year? Did you devise a marketing plan to support the achievement of your business goals? Please understand that no matter how good you are or how great your product or service is, your business goals will rarely come to fruition without a detailed marketing strategy specifically designed to support your business’ success2021-07-3107 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaEp. 1 Season 1: 4 Secrets of a Successful BusinesswomanCheryl, your Marketing Momma, shares insight into ways to attain and retain success as a businesswoman in America.2021-07-2408 minMarketing McCants: Build Your Business with Cheryl McCants , Your Marketing MommaMarketing Momma Inaugural TrailerGet ready to meet Cheryl McCants, your Marketing Momma. after 19 years of hosting and co-producing the Woman of the Week Talk show, Cheryl is back on the air with insights, timely conversations, and her straight-no-chaser- advice. Tune in and tell somebody.2021-07-2200 min