Shows
Lash CutiesAvoid Burnout in the Lash Industry ft. Cheryl Peng Untamed ArtistryOur Mental Health Matters. Cheryl, Founder of Untamed Artistry, has recently returned to the company after enduring a challenging three-year battle with burnout that led her into a deep depression. She shares the valuable lessons she's learned to help our industry avoid repeating her past mistakes. The key takeaway is to transform your business mindset to foster greater love for your work, which in turn leads to increased success. Her inspiring story and newfound perspective can guide us in preventing burnout, and her insights can also shed light on the alarmingly high turnover rate in the lash industry.2024-09-091h 08
UGLYGROWTHEP 22: From Burnout to Breakthrough: Building a Million-Dollar Brand in a Year—and Nearly Losing It All to Burnout w/ Cheryl Peng, Founder of Untamed ArtistryIn this episode, I sit down with Cheryl Peng, the visionary founder of Untamed Artistry, who skyrocketed her brand to a million dollars in just one year—only to find herself in the depths of burnout and a three-year depression. Cheryl shares her raw and powerful story, taking us back to her roots, her journey into entrepreneurship, and the hard-earned wisdom she gained along the way. We explore the deep connection between business and self-development, why true growth isn't just about strategy, and how entrepreneurship can become a profound spiritual journey. If you’ve ever felt like your next leve...2024-08-251h 22
The Luxe Lash LifeTroubleshooting Your Lash Adhesive and Retention Issues - Part 2/2 with Cheryl Peng of Untamed ArtistryIn this podcast, Neelam and Cheryl continue their talk about Untamed Artistry and how to communicate with your adhesives to troubleshoot it better. She also shared tips and important techniques to remember when optimizing lash adhesive and retention.We also covered: ● The ingredient Cyanoacrylate ● Getting the maximum point of lash contact ● To use a primer or not? ● Preparation ● Isotonic saline vs. Distilled water ● Gaps in attachment ● Think of the clients ● Classic vs. Volume Retention ● The additives in your adhesive ● Create feedback loops with your adhesive ● Role of humidity ● Res...2024-04-151h 20
The Luxe Lash LifeTroubleshooting Your Lash Adhesive and Retention Issues - Part 1/2 with Cheryl Peng of Untamed ArtistryIn this podcast, Neelam is with Cheryl, a pro poker player, business owner and a rockstar lash artist, and they talked about troubleshooting lash adhesive and retention issues. She also shared about how her life journey, so far, was all about finding fulfillment and passion in her work and in the relationships she build around it.We also covered:● Playing poker for the live of the game● Outplaying your opponent● Applying the values of poker in business● Learning how to take risks● Learning how to sell or brand yourself● Overcoming shyness● Gettin...2024-04-1531 min
UntamedLash Artist Turned Marketing Coordinator: Mackenzie Unsworth's JourneyIn this episode, AnneMarie is joined again by Untamed Artistry’s Marketing and Creative Coordinator and expert lash artist Mackenzie Unsworth. This episode is full of love as AnneMarie and Mack talk about Mack’s start in the lashing business, how she got hired as Marketing and Creative Coordinator at Untamed Artistry, her love of her job and the lashing industry, and some of her hopes, aspirations, and advice for artists and the future of the industry in general.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry prov...2022-12-1359 min
UntamedElevating the Lash Industry Through Diversity with Roxie Reese and Tianna SeoIn this episode, AnneMarie welcomes back two previous guests - Roxie Reese of DFW Lash University, and Tianna Seo of The Lash Exchange. As women of color in the lash industry, Roxie and Tianna share some raw and uncut truths regarding diversity, equity, and inclusion. While the beauty industry is a diverse global market, the lash industry in the U.S. does not always reflect that. You’ll hear advice on how to make your business more diverse, either with clients or employees, tips for diversifying your branding and social media feeds, and some intense discussion around who may be...2022-12-021h 08
UntamedDedication, Sacrifices, and Setbacks: The Hidden Side of Success with Lana WyerIn this episode, AnneMarie welcomes Lana Wyer, Owner and Founder of LuxUncut. Lana started in the beauty industry at the age of 16. As a creative and entrepreneur, college was not in the cards for Lana, so she secretly dropped out to focus on her lash business. A year later she was fully booked and fielding requests for training in her methods. After several setbacks, Lana moved to the UK to try her hand at the lash business there. Upon recently returning to the U.S, Lana’s current focus is on social media, content creation, and education. We hear a...2022-11-2541 min
UntamedBlack Female Entrepreneurship in the Lash Industry: The Journey of Roxie ReeseIn this episode, AnneMarie welcomes back Roxie Reese of DFW Lash University. Roxie is both a passionate educator and a successful entrepreneur - serving as a role model and working to create opportunities for her community. Roxie’s passion for the industry started when she enrolled in a lash licensing program that did not live up to her expectations. This experience drove her to curate a learning experience that would inspire and empower women to take control of their future.
The DFW Lash University program offers scholarships, mentorship, and workshops that go beyond the basics. Roxie Reese st...2022-11-1843 min
UntamedUntamed Artistry Turns 3! And Our Innovation Journey with our Founder, Cheryl PengIn this episode, new mom of baby Avery - Cheryl - returns, and she and AnneMarie take a trip down memory lane. From reflecting on the last 3 years to the future vision for UA, the learnings and challenges along the way, and valuable advice from Cheryl and AnneMarie, you’ll hear some stories about the founding journey that you may not have heard before.
In the second half of the episode, Cheryl and AnneMarie discuss sustainability, innovation, and taking big risks. They discuss the massive challenges they encountered when designing and developing new products, working with different ma...2022-11-111h 00
UntamedWhere Should a Lash Artist Work? with Wednesday WoodsIn this episode, AnneMarie talks with Wednesday Wood, Owner and Lash Artist at Wicked Esthetics Lash and Brow Studio near Houston. This is the second part to their conversation with part one on Wednesday’s podcast ‘The Wicked Lash’ so be sure to check that episode out (link below). In this episode, you’ll hear Wednesday’s wins and challenging experiences as a salon owner who also rents booths to other artists. From the benefits of a steady stream of revenue to the risk of those renters taking their clients and leaving, her marketing and advertising tactics, and other great advi...2022-11-0453 min
UntamedThe Story of Bewitching Lashes: A Solo Lash Studio and Lash Mercy Brand with Leola AbondanoIn this episode, AnneMarie talks with Leola Abondano, lash artist and founder of Bewitching Lashes in the Houston area. You’ll hear how Leola started out with a desire to do facials, but later discovered that lashing was her passion. The pandemic and other life events made it necessary for her to “start over” building her business multiple times, and last summer Leola launched her first piece of apparel. We’ll dig deep into LashCon 2022 - happening November 5-7th in Pasadena. We’ll talk about how Leola is participating this year, and the fantastic parties and events that you can be...2022-10-2846 min
UntamedCommon Client Misconceptions that Lash Salons Face with Samantha KleinIn this episode, AnneMarie talks with Samantha Klein, a lash artist that received her first set of lashes as a model for AnneMarie. Since that moment, Samantha fell in love with lashes and her life was changed as she became a lash artist herself - to help other women feel the empowerment she felt with her first set of extensions! Samantha shares some of the incorrect statements about lash extensions from her clients over the years, and how she responds to clients when they have been misinformed. AnneMarie and Samantha talk about retention, refills, different types of client lashes...2022-10-2143 min
UntamedBuilding a Lash Business in a Small Town with Breanna ToinesIn this episode, AnneMarie talks with Breanna Toines, Co-founder of Fabulash Faces in Neosho Missouri. A very young Breanna went into business with her mom doing lashes when there were no other aesthetic beauty service businesses in town. Years later, there is a booming community of beauty services in their area, and Breanna has become a niche specialist in “natural” lashes. You’ll hear what it was like to open a business with family in a small town, the bumps in the road along the way, the emergence of social media as a platform for business promotion, and Breanna’s advice...2022-10-1429 min
Untamed4 Things That Set My Lash Business Up for Success with AnneMarie LorenziniIn this episode, AnneMarie takes you step by step through some of her best business practices. From keeping a lid on spending, to making your bed and salon comfortable, creating a professional website with booking functions, and some ideas for creative promotions to attract or retain clients, you’ll definitely get something useful out of this episode. Whether you’re just starting out, or a long-time pro, tune in and see if there are some new tips and information you can use to improve your lashing business and set yourself up for success!
The Untamed podcast is hoste...2022-09-3020 min
UntamedA Decade of Running a Lash Salon with Mo HamilIn this episode, AnneMarie welcomes Monique “Mo” Hamil, owner and lash artist at Lash Out near Houston, Texas. Mo has a Bachelors degree in Business and has been in the beauty industry for over 20 years. It was only after managing a hair salon for many years that Mo took a lashing course and found her life’s passion. She has now been a lash artist and salon owner for over 10 years. Mo is focused on building the “community vs. competition” between lash artists across the U.S.,and AnneMarie and Mo speak candidly about the pros and cons of working in...2022-09-2343 min
UntamedAn Essential Tool for Your Lash Business Success: A Client Paperwork Mini CourseIn this episode, AnneMarie gives you an overview of all the policies and forms she uses for her salon, including digging down deep into terminology, phraseology, and examples. She reviews each section and explains what each means, to show you that the way your policies are written should protect you from issues 99% of the time. From payment terms to no show/cancellation charges, medical history and allergies, to specifics on that client’s lash design, documenting natural lash condition, to follow-up and aftercare - this is a tactical, practical guide to setting up your paperwork to protect yourself and yo...2022-09-1646 min
UntamedThe Importance of Client Retention in the Beauty Industry with Shelby TarletonIn this episode, AnneMarie is joined by lash powerhouse Shelby Tarleton, the Austin Texas lash mogul who has built a successful empire that includes her own salon with multiple lash artists, a podcast, a state-approved lashing school (Lash Boss University), a pro-shop, and even a lash conference. Shelby shares some insightful knowledge about client retention and how to achieve it, including looking at your client statistics and rebooking reports run from your salon software. Is your client retention rate at 85%? It should be. Are you aware of the full experience that your client has, from your welcome email to w...2022-09-0942 min
UntamedImproving Your Classic Lash Sets with Mackenzie UnsworthIn this episode, AnneMarie is joined by Untamed Marketing Coordinator and expert lash artist Mackenzie Unsworth. Mackenzie is here to help talk through some of the difficulties lash artists may encounter when applying classic sets. From technical tips to make these sets look fuller, last longer, and not damage natural lashes - to time-saving and pricing recommendations - Mack is happy to talk with us and encourage anyone who may be discouraged or “anti-classic lash sets”. They can and do take time, but it’s just important to practice, focus, and build your skills with some of the tips Mack s...2022-09-0229 min
UntamedEducate, Inspire, Mentor, and Connect: Kari Bristow's Story with Kari BristowKari Bristow lays out some hard truths and shares some difficult times she’s been through in this episode of Untamed. From life growing up to finding her lash passion after years of doing hai to advice on balancing “hustle culture” with family time, Kari’s primary focus is helping others. Her mission is to transform any lash tech into a thriving and successful lash artist. As a lash educator (focused on retention techniques), Kari strives daily to live up to her motto: Educate, inspire, mentor, and connect. Join us for a truly inspirational and brutally real conversation where all thre...2022-08-261h 02
UntamedDiversity is Beauty: A Raw and Real Conversation with Maria Michelle'leeHave you ever turned away a client because you “don’t know how” or “have not been trained” to work on their ‘type’ of hair or skin? Why haven’t you educated yourself and learned? Why haven’t you hired someone who knows how to perform their beauty service? You are not only leaving money on the table, but you do not have a Diversity, Equity, and Inclusion (DEI)-friendly environment in your business.
Educating yourself on a wide variety of clientele and their specific needs is always the right thing to do. Our guest today is Maria Michelle’lee...2022-08-1939 min
UntamedThe Power of Knowing Your Audience with Linda Giang“Just because you don’t have a horse to get where you want to go, don’t be afraid to use a donkey.”
We absolutely love this quote from today’s guest - digital business coach and consultant Linda Giang (pronounced, “yohng”). Linda recently left the corporate world to become an entrepreneur, and she is passionate about coaching others, especially women, to put themselves out there as entrepreneurs, and build businesses online. In this episode, we’ll talk about getting your clients to “fall in love with you” so that they become regular, loyal customers, no matter what business you’re...2022-08-1249 min
UntamedRethinking Education: How to Find Your Niche as an EducatorHave you ever wanted to create an online course but don’t know how? In this episode, we chat with Claire Hooper, Beauty Business Educator, on how to create an online course. And the best part is that this episode will teach you how to do this for any online course you want to create! Claire shares how she found her passion and purpose in the industry – she still does lashes and makes clients feel beautiful - AND she helps beauty entrepreneurs create online courses and build email marketing systems to take it to the next level. She promises that...2022-08-0542 min
UntamedFinding Your Happiness with Maggie KeysorAre you happy with your career as a lash artist? Do you feel pressured to do more – open your own salon, start a product line, create an educational course? A lot of what we see on social media about our industry makes us believe that this is the path that every lash artist should take. But what’s the reality behind achieving all those goals? Many times the results are neglected relationships, constant anxiety, and eventually, complete burnout. Our guest today is Maggie Keysor of Maggs Lashes. She’ll share her journey that includes all of the above!
Expe...2022-07-2952 min
LashCast231. Cheryl from UA Breaks Down What Makes Good Company Culture and Ways You Can Destroy ItHow's your company culture? If you could rank it from 0-10 where would you put it? Do you even think about your company culture? Having a good company culture isn't something that happens by accident...you need to be mindful and purposeful in building it. In today's episode, we are excited to have Cheryl Peng from Untamed Artistry back on our show to talk about culture. What is it and what does good company culture look like? We also talk about things that can kill your company culture...and the list is quite long. We just scratch the surface when...2022-07-231h 06
UntamedSelf-Sabotage: The Toxicity of Hustle Culture in the Lash Industry with Lia JuhasToday’s guest is lash legend Lia Juhas, Founder and CEO of LiaLash. Lia gets real and shares her past struggles openly with Cheryl and AnneMarie. As a child of immigrants who grew up with a scarcity mindset, Lia finally transformed her life from a 24/7 hustle causing multiple periods of burnout to a life that truly aligns for her. We’ll hear how Lia shot into the spotlight very quickly early on and then realized that her business was eating her alive and taking her away from all the things she treasured in life – relationships, family, and creative energy.
...2022-07-2246 min
UntamedMoney Mindset: Cheryl's StoryOur last episode about business profitability with Tianna Seo was well-loved and started many side conversations with our listeners. In this episode, AnneMarie interviews Cheryl about her financial experiences which includes time as a professional poker player and financial advisor prior to starting Untamed Artistry. Tune in to hear much more about how lash artists should be thinking about money, the scarcity vs. abundance mindset, and some fascinating stories from Cheryl and AnneMarie about their own ups and downs around income, expenses, profit, and losses in the lash industry.
Expect to hear:
Cheryl’s short-lived but in...2022-07-1556 min
UntamedIs Your Lash Business as Profitable as You Think? with Tianna SeoAre you running yourself into the ground, working six or more days a week, and still not earning what you had hoped you would in your lash business? Tianna Seo is here to give us a reality check – trying to do it all is not sustainable for anyone. You, your loved ones, friends and family all suffer when you’re in overdrive 24/7 and you will inevitably end up burning out. Listen closely to Tianna’s story, because she truly wants the next generation of lash artists to learn from her mistakes. She advocates for shifting focus in the industry, to prev...2022-07-081h 09
UntamedHow to Lash Faster and Summer Application ChangesIn today’s two-part episode, AnneMarie and Cheryl first discuss their best suggestions for increasing your lashing speed, and in the last segment, tips and tricks for lashing during the summer months. From taking the right amount of time to learn and train, to keeping your eyesight in tip-top shape, to investing in the best tools and materials for your lashing business, Cheryl and AnneMarie review their own learning paths to success. In part II, rain, humidity, heat, and summer habits of your clients can all affect the lashing process. Find out how to adjust and keep your services to...2022-07-0145 min
UntamedHow to Harness Your Creativity to Help You Build a Better BusinessIn today’s episode, AnneMarie interviews Cheryl about creativity. As Cheryl puts it, everyone is creative in some way– it’s not limited to painting, drawing, or playing an instrument – if you think up ‘creative’ ways to work through problems or present your work, then you are creative. From tracking your creativity in a journal and watching for the ebb and flow, to tips and tricks for sparking creativity and preventing burnout, Cheryl and AnneMarie give you some excellent advice for maintaining your creativity in your life and your business.
Expect to hear:
Cheryl’s self-analysis of her creativ...2022-06-2445 min
Lash Boss Radio106 – Lash Industry Success, Spotting Signs of Burnout with Untamed Artistry founder Cheryl Peng and Managing Director AnneMarie Lorenzini
Cheryl Peng, founder of Untamed Artistry joins me and AnneMarie Lorenzini, managing director of UA for a chat on success and navigating burnout. Is there a way to spot the signs of burnout? What should you do if you are already burnt out? Find our their take on this and more in this hour episode. I found this to be one of my favorite episodes to record because I could relate so much to the success mindset and burnout stories. Hope you all enjoy!
Shop UA products here or join the Lash Nerd Community at @untamed.artistry...2022-06-241h 05
Lash Boss Radio106 – Lash Industry Success, Spotting Signs of Burnout with Untamed Artistry founder Cheryl Peng and Managing Director AnneMarie LorenziniCheryl Peng, founder of Untamed Artistry joins me and AnneMarie Lorenzini, managing director of UA for a chat on success and navigating burnout. Is there a way to spot the signs of burnout? What should you do if you are already burnt out? Find our their take on this and more in this hour episode. I found this to be one of my favorite episodes to record because I could relate so much to the success mindset and burnout stories. Hope you all enjoy!
Shop UA products here or join the Lash Nerd Community at @untamed.artistry...2022-06-241h 05
UntamedIs Your Mindset Holding You Back From Your Earning Potential? with MacKenzie Graham (aka @macklashmob)Are you happy with your work/life balance? Are you stressing yourself for clients day after day and only living paycheck to paycheck? It may be time for a mindset change. You can create the life that YOU want, but it may take some practice and methods to change your mindset. Our guest today is MacKenzie Graham, the Mack of MackLash. Mack transitioned from a full-time lash artist to a professional coach because she wanted to re-engineer her life and how she spent her time. Tune in to hear about Mack’s inspirational transformation and how she worked on he...2022-06-1750 min
UntamedConverting Instagram Followers into Paying Lash Clients with Sydney NantonAre you hesitant or struggling to capture new clients through Instagram? Not sure of exactly what content to post to get customers to book with you? Our very own Sydney Nanton, Untamed Artistry’s Marketing and Media Manager, is with us again to share more Instagram how-to’s. From content do’s and don’t’s, to education, to including a “call to action,” Sydney gives us the best methods, proven statistics, and some technical tips on Instagram posts that will “entice and excite” followers and turn them into clients.
Expect to Hear:
Check out the previous episode w...2022-06-1035 min
UntamedTurning a New Client into a Reoccurring Client with Tara Walsh of The LashpreneurMany lash artists get stuck when faced with how to get clients to return after their full set/initial appointment. It’s not always evident that fill appointments are the actual bread and butter of your business, and not all of us are confident about how to keep clients on the books and coming back every two weeks for fills. It’s part client education, part pro-active booking, and also tuning in to how your client responds to their first full set and making sure communication channels are wide open.
Tara Walsh, Owner of The Lashpreneur, is with...2022-06-0353 min
UntamedNecessary Equipment You Need as a Lash ArtistIn this episode, we’re providing you insider info on setting up your lash studio environment. We’ll tell you about some of the mistakes we made early on in our careers so that you don’t make the same ones. From blowing your budget furnishing your entire salon to skimping on your client's bed, forgetting about how well your adhesive works when you don’t monitor your environment, and making sure your client is completely comfortable (no matter how they prefer their environment) with heat, blankets, air-conditioning, etc. We’re going to discuss every tiny detail so you stay on tr...2022-05-271h 02
UntamedHow to Build an Authentic Business on Instagram with Lorena Ashmore of Dear Lash LoveOur guest today is Lorena (Lor-REE-nah) Ashmore, podcast host, author, lash artist and Founder of Dear Lash + Love, an online retail shop selling lash-inspired apparel and accessories to beauty professionals and salons.
Join us as we talk about Lorena’s “accidental career” as a social media influencer, her tips and tricks for content creation, and how to stay laser-focused on your business goals. We’ll hear how to build your personal brand on social media, balancing work and mom life, and marketing yourself with storytelling.
Expect to Hear:
In an open conversation we ask Lorena:
...2022-05-2059 min
On Point19. Cheryl Peng & AnneMarie Lorenzini | Dare To Be DifferentDid you know that, contrary to popular belief, eyelash extensions can actually benefit your natural lashes?! This week’s guests from Untamed Artistry, CEO and Founder Cheryl Peng and managing director AnneMarie Lorenzini, debunk this common beauty misconception and more.
Peng started the beauty supply brand in 2019 after leaving behind her professional poker-playing career. She now uses many of those strategic skills in educating and inspiring the next generation of lash artists. Tune in to hear her best entrepreneurial advice and learn about the unique offerings UA provides for striving lash techs.
Plus, hear why An...2022-05-1824 min
UntamedHow Late is too Late? Handling Late Beauty ClientsDo you feel stressed out, angry, and disrespected by clients who show up late? What is your “window of tolerance” for late customers? In this episode, Cheryl Peng and AnneMarie Lorenzini of Untamed Artistry share ways to ease your stress and develop richer relationships with clients. They’ll talk about the best ways to set boundaries, use direct and honest communication, and ensure that the quality of your artistry is not compromised.
Whether your acceptable window is 5, 10, or 15 minutes, the key is to inform your clients right up front that if they are late, there are certain paramet...2022-05-1337 min
UntamedThe Reality of Building a Beauty Biz Partnership with Paul and Tussanee LuebbersAre you in business (or planning to go into business) with your spouse or significant other? How do the two of you divide and conquer your business? In this episode of Untamed, Cheryl Peng and AnneMarie Lorenzini are speaking with married business partners Tussanee and Paul Luebbers, who together run Integrity Lash, host the long-running podcast, “LashCast” and also organize the largest lash convention in the world, LashConference.
Their path to success has not been easy. Paul and Tussanee reveal some very personal details about their troubled “seasons” (as they call them) in the past, in the hope tha...2022-05-0658 min
UntamedOur Unpopular Opinions of the Lash IndustryIn this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder & CEO of Untamed Artistry, and AnneMarie Lorenzini, Managing Director of Untamed Artistry, have a heart-to-heart about their unpopular lash artist industry opinions.
(You don’t have to agree with them and they would love your opinions, too!)
Ready? Let’s go then; here’s what you can expect on the show:
Unpopular Lashing Opinions
Fans don’t need to be perfect and symmetrical in an application. What’s more important than perfect fans? The base, for example, that provides greater retention.
Although t...2022-04-2246 min
Lash Biz Babes9. Products, Pricing, & Storytelling with Cheryl Peng of Untamed ArtistryOn this week's episode of Lash Biz Babes, I had the honor of interviewing the founder and CEO of Untamed Artistry, Cheryl Peng! She is a true gem, and shares so much knowledge with us today about products in relation to growing your lash business, insight into the manufacturing side of the lash industry, her expectation for the quality of lash products within the next 3-5 years, her take on pricing services, how to use storytelling in your marketing to attract dream clients, and speaks on truly being authentically yourself in all aspects of your business. Whether you are...2022-04-201h 11
UntamedLashing Celebrities in a Home Studio with Michelle RowlandIn this episode of Untamed by Untamed Artistry, Michelle Rowland, Chief Education Officer at La Lash Academy Sydney, shares her experience of starting out as a self-doubting lash artist to doing lashes for Hollywood celebrities—and doing it from home.
The Dancing with the Stars producer had her lashes done right next to Michelle’s bed (although she didn’t know it!)
Michelle has done lashes for some other big names in Hollywood, and the big question she answers is this: What made celebrities come to a home-based studio when they could go anywhere else?
...2022-04-151h 03
UntamedHigh-Paying Lash Clients Aren't For EveryoneIn this episode of Untamed by Untamed Artistry, the spotlight is on high-paying clientele and whether they are the right fit for you and your lash business.
There are different levels and tiers in the industry—and one isn't better than the other. Lash Artists can not remain authentic to themselves if they aren’t servicing the clientele that naturally fits.
Today’s conversation centers on everything that goes behind attracting and keeping a type of clientele who expect more.
AnneMarie Lorenzini, Managing Director at Untamed Artistry, is one Lash Artist whose clientele is aff...2022-04-111h 22
UntamedThe Unsupported and Bullied Lash Artist with Deanna CampeseIn this real and raw episode of Untamed by Untamed Artistry, Deanna Campese of International Lash Masters opens up about her past and how it unexpectedly led to the creation of a community in the lash industry.
International Lash Masters helps lash artists grow their businesses by offering lash education and a positive network, with the goal of mitigating the typical bullying and bitchiness that can be found in the industry.
The discussion centers around:
How the International Lash Masters community came to be and the touching story behind it
How Deanna was able...2022-04-011h 03
UntamedThe Untamed Awards: A Lash Industry CompetitionIn this episode of Untamed by Untamed Artistry, the discussion centers around the very first annual Untamed Awards and what makes them unique. Untamed Artistry will be giving away $5,000 CAD worth of cash prizes, plus sponsored branded prizes.
The 2022 competition launches on April 1 and runs until April 14. Entry is from April 1–4 and the winners are announced April 9–13, with April 14 reserved for an online closing ceremony.
There are five competition categories:
Educator: This category is to celebrate the educators in our industry. The winner takes home three Untamed Artistry student kits and a $1,000 cash prize.
New...2022-03-2532 min
UntamedThe Failure of Our Lash Ambassador ProgramIn this episode of Untamed by Untamed Artistry, with typical vulnerability and courage, Cheryl Peng, Founder and CEO at Untamed Artistry, shares the failure of a dream. She tells us how she knew it was time to quit and what she gained from the dismantling of the ‘Geek Squad,’ the Untamed Artistry brand’s Ambassador Program.
A vision that didn’t come true, the Geek Squad was supposed to provide real value for diehard fans as well as for the Untamed Artistry brand. The plan was for the program to run differently from the way other brands do it. H...2022-03-1841 min
UntamedHow to: Build a Lash BrandIn this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, answers your most pressing questions about building a lash artist brand, no matter how small you are or how big you plan to go.
When entering the industry, most artists are not familiar with marketing. Branding forms part of marketing. Branding is what separates your lash business from another. When you are in a fiercely competitive industry such as the beauty niche, branding may be what makes or breaks your success.
Teaser Tip: … “When you become a solo artist, you...2022-03-1042 min
UntamedPoor Lash Retention is a YOU ProblemIn this episode of Untamed by Untamed Artistry, the discussion focuses on adhesive and retention. Because Untamed is a brand known for high-quality adhesive products and education, the episode is jam-packed with valuable information to keep your clients coming back over and over again.
Lash retention = client retention.
It’s an important topic because more than 50% of clients who have a retention problem simply never return.
The hard truth is that retention is your problem, no matter the cause — even if your client is at fault. This episode explains why this is so.
2022-03-041h 09
UntamedInclusive Lash Education: An Interview with Roxie ReeseIn this episode of Untamed by Untamed Artistry, Roxie Reese, CEO at DFW Lash University, shares what made her start a beauty school. DFW Lash University is a state-approved lash license program, and it’s the result of Roxie’s desire to impact others in the industry she loves.
Roxie explains what drove her to build this unique beauty school, and how her observation about the industry seemed very “cookie cutter.” She adds that she wanted her programs to be a central place for diversity to cultivate inclusion.
One of the highlights of this episode is seein...2022-02-2521 min
UntamedMental Health: an Open ConversationIn this episode of Untamed by Untamed Artistry, the discussion centers around raising mental health awareness.
Cheryl Peng, Founder and CEO at Untamed Artistry, suffers from chronic depression. Here, she opens up to share her heart with Lash Artists about what depression looks like, and how it manifests itself.
Cheryl makes it clear that the information is based purely on her own personal experience, and that she’s not a medical professional, nor does she claim to be one. If you are struggling with a mental health issue, she encourages you to seek help.
...2022-02-1846 min
UntamedHow To Set Up Your Biz on Google with Sydney NantonIn this episode of Untamed by Untamed Artistry, Sydney Nanton, Marketing and Media Manager at Untamed Artistry, explains how lash artists can use Google to market their businesses.
Utilizing tools like Google helps you build your business and reputation because they make your business seem more professional and legit. Google My Business is one of the most powerful tools and it is easy to set up. It’s also the first step to building a presence online.
A jam-packed episode full of value; learn from Sydney how to start promoting your business on the internet:...2022-02-1132 min
UntamedAnneMarie's Biggest Career Mistakes and VictoriesIn this episode of Untamed by Untamed Artistry, the spotlight is on AnneMarie Lorenzini, Managing Director at Untamed Artistry, to discover her biggest mistakes and victories and to find out more about the personality behind the name.
Essentially, AnneMarie is driven by curiosity and courage, as you will hear from the experiences recounted on today’s show:
As a teenager, how doing makeup at a haunted house with a friend kickstarted her entire career.
What makes her so open to paid and unpaid opportunities, and how they have benefitted her.
How strong inner values drove her ca...2022-02-0437 min
6 Figure Beauty BossSCALING YOUR BEAUTY BIZ WITH A ROCK SOLID MINDSET: GUEST SPEAKER CHERYL PENGIf you are excited as I am for this episode, then you are in LUCK! Cheryl the owner and founder of Untamed Artistry has scaled her lash brand to amazing heights in the last 5 years, but that is not to say that she didn't go through the mindset struggles and imposter syndrome like we all do. We dive deeper into what it looks like to have a healthy workload and mindset inside of any stage of your beauty business! Now get ready to tune in because Cheryl has some juicy nuggets for all of you!
2022-02-0252 min
UntamedCheryl's Biggest Career Mistakes and VictoriesIn this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO of Untamed Artistry, shares her greatest career victories and mistakes in the hopes that her experiences may encourage others.
In this honest and vulnerable conversation, listen as Cheryl shares:
Her most celebrated moments professionally and personally.
How nothing she did came to fruition. Although she always had great ideas in her head, the interest to take action and see them through never stayed, but launching a product line changed that.
Cheryl took a high financial risk to launch her product line. This gave...2022-01-2840 min
UntamedThe Magic of Perseverance: An Interview with Lash Chance ArtistryIn this episode of Untamed by Untamed Artistry, Carol Jaame, Founder of Lash Chance Artistry, provides insights around starting afresh and how to improve your lash business.
Carol shares her own story: One morning, after living just one-foot-in-front-of-the-other for years, she woke up deciding to change her life. Her’s is a story of courage, strategy, action, and perseverance that would eventually (but quite quickly) lead to her qualifying as an 8X Certified Master Lash Artist and coaching other lash artists to run profitable businesses.
The conversation includes:
The source of Carol’s courage, conf...2022-01-2149 min
UntamedThe Power of Community: Normalizing Competition in the Lash IndustryIn this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, and AnneMarie Lorenzini, Managing Director at Untamed Artistry, discuss some interesting new perspectives around competitors and the unique benefits they bring to your business.
The conversation covers the pros and cons of competition in this industry:
How competitors can help grow your business. For example, using competition as material for a thinking and learning exercise. In other words, it’s not necessary to reinvent the wheel; instead, look at how the wheels are made by others and then make small ad...2022-01-1432 min
UntamedWorking In Your Lash Biz vs On Your Lash BizIn this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, and AnneMarie Lorenzini, Managing Director at Untamed Artistry, discuss the difference between working in your business versus working on your business.
It’s important to know the difference because while we like to think it’s our lash artistry that brings our clients back, that is only part of it. The truth is that it’s the whole experience that makes our clients return.
Discover:
The difference between working in your business vs working on your business. For exampl...2022-01-0737 min
UntamedCreating With Intention: An Interview With Maven ArtistryIn this episode of Untamed by Untamed Artistry, Trina Dial, Chief Executive Officer at Maven Artistry, talks about creation and solving problems with a product line.
Maven Artistry develops and sells innovative beauty products and is known as an expert in lash artistry education.
What’s particularly fascinating about this business is that Trina has not followed the typical “success blueprint” to achieve success. Instead, she’s deliberately chosen the path of doing most of the business activities on her own, with the help of her husband. Interestingly enough, she hasn’t needed to push the busine...2021-12-3148 min
UntamedHow To Show Yourself a Little Self LoveIn this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO at Untamed Artistry and AnneMarie Lorenzini, Managing Director at Untamed Artistry, make themselves vulnerable by sharing their own experiences about mental health and self-care.
Since there is a direct correlation between self-care and good mental health—and that direct correlation is demonstrated in productivity and building healthy relationships—it’s an important topic to ensure your success as a lash artist.
Lash artists often feel fulfillment from making others happy and, while this is such a quality, the danger is that it can le...2021-12-2445 min
UntamedGain More Revenue Through Client RetentionIn this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO, and AnneMarie Lorenzini, Managing Director, both at Untamed Artistry, share their combined knowledge of how to gain more revenue in your lash artist business by deepening relationships with the clients that you already have. It’s less expensive than acquiring new ones, and it’s also more effective.
Most lash artists put in a lot of energy trying to convince people who are not customers to come and become customers. But that's actually counterproductive because you're exerting so much energy to do the hard thin...2021-12-1739 min
UntamedCheryl's Controversial Opinion on Content CreationIn this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO at Untamed Artistry, discusses her industry peeve: content that does not portray either the lash industry or lash businesses in a good light. She realizes this is mostly unintentional and is simply about not understanding the negative ramifications of it.
Cheryl recounts her favorite statement: “I don't remember what you said. But I remember how you made me feel.” All content has a tone that conveys an emotion to the reader; it’s part of the brand experience.
It is critical to consid...2021-12-1037 min
UntamedHoliday Season Time Management Hacks for Lash ArtistsAt this time of the year, lash artists are busier than ever. In this episode of Untamed by Untamed Artistry, Cheryl Peng, founder and CEO of Untamed Artistry, interviews AnneMarie Lorenzini, Managing Director at Untamed Artistry, who over the years has invested a lot of time learning time management skills.
Learn about the tips and tricks that will help you put your best foot forward, and get the best out of your lash artistry life:
The percentage of revenue that increases during holiday time, and the potential problem when the busy season has ended (and what...2021-12-0343 min
UntamedFrom Surviving to Thriving This Busy Holiday SeasonIn this episode of Untamed, the team: AnneMarie Lorenzini, Managing Director; Sydney Nanton, Marketing and Media Manager; and Mackenzie Unsworth, Lash Artist and Quality Control Specialist, share their best tips to survive and thrive in the fast-approaching busy holiday season.
You’ll love these tips because they provide solutions to the biggest pain points of busy lash artists during the holiday season. Tips include:
Marketing strategies such as automation tools that not only save you time but also improve the customer experience during the busiest season.
How to prevent burnout including how to handle a waitlist an...2021-11-2618 min
Skimm ThisTable Topics: Oil Prices, Rittenhouse, and Ethical Debates
First up: We’ve got a breakdown of the week’s biggest stories – including anti-lockdown protests in Europe, what President Biden is doing to lower gas prices, and why more Americans are saying they don’t want to have children.
Next: We’ll break down the verdict in the Kyle Rittenhouse trial, and speaking to an expert about the bigger implications of this trial for gun rights in the United States.
Then: We’ve got updates on the status of Chinese tennis star Peng Shuai, and we’ll follow up on those labor strikes from October.
Plus: If your family keeps complaining...2021-11-2329 min
UntamedBuilding a Digital Audience with Sydney NantonIn this episode of Untamed—a show dedicated to empowering lash artists—Sydney Nanton, marketing and media manager of Untamed Artistry, shares tips around content creation and website engagement.
A jam-packed session, find out more about:
The definition of content (a media asset that you produce: podcasts, social media posts, blog posts, and so on).
Why content creation is critical for your lash business, and a few tips to reduce content overwhelm:
Use a schedule to plan your content because it saves time. To do this, try Preview (which is free), or Iconosquare, or even Google Cale...2021-11-1929 min
UntamedUntamed Artistry Turns Two!In this episode of Untamed, it’s the two-year anniversary of Untamed Artistry. This celebratory interview with Cheryl Peng, CEO and founder of Untamed Artistry, provides a backdrop to the beginning of a unique brand that’s already engraved its mark on the lash industry.
Cheryl—raw, open, and unfiltered—shares her aspirations, and how being a “misfit” influenced the mission of the brand.
The show takes a fascinating look at how a business came to life and at the same time, the interview is packed with empowering nuggets for others who are trying to grow their o...2021-11-1546 min
UntamedSolo Lash Artist EssentialsHosts Cheryl Peng and AnneMarie Lorenzini invite you to join them for the Untamed podcast! A show dedicated to empowering lash artists. In this very first episode, Cheryl and AnneMarie share with you the top categories of education that are important to prioritize besides your lash technique and which are not promoted very well in the lash industry.
Cheryl is the Founder and CEO of Untamed Artistry. She built her themed artistry business into a seven-figure brand in less than a year, and did it in a pandemic no less. AnneMarie, an experienced lash stylist, boasts a...2021-11-0249 min
UntamedAll Lash Nerds Are Welcome!It’s happening! Hosts Cheryl Peng and AnneMarie Lorenzini invite you to join them for the Untamed podcast! A show dedicated to empowering lash artists. In this introductory episode, Cheryl and AnneMarie share their best resources and information so that you can become a more successful lash artist and business owner.
A bit about your hosts:
Cheryl Peng is the CEO and founder of Untamed Artistry and a self-proclaimed #lashnerd, obsessed with anything and everything lashes. Coming from a career in professional poker, Cheryl never really fit into the high fashion, vogue beauty world. And wh...2021-10-1403 min
Mostly FolkMostly Folk Podcast (Explicit #1)Send us a textAll songs in this episode are explicit and have "bad" words (as i f a word can be bad). The antiquated laws in the USA are still controlled by Neanderthals and hopefully, they will eventually die off.. Patrick Sky/Fight for Liberation/Songs That Made America FamousZoe FitzGerald Carter/I Wanna Be A Teenage Boy/WaterlinesMike Ward: Psychosongs/The Line Between Us/The Darkness and the LightLula Wiles/Mary Anne /Shame and SeditionStrung Like A Horse/Fuck What Th...2021-07-1700 min
Tuesday BreakfastIndia Travel Ban & Constitutional Law, Vietnamese Outworkers, #SaveSheikhJarrahNews HeadlinesFederal budget announced tonightLegal challenge to India travel banAsylum seeker caseload blitzLive coverage of Israeli air raids Kannagi interviews Cheryl Saunders (Melbourne Uni) about the India travel ban and constitutional law.Cheryl Saunders is a laureate professor at Melbourne Uni and is the founding Director of the Centre for Comparative Constitutional Studies. She has specialist interests in constitutional law and comparative public law, including federalism and intergovernmental relations and constitutional design and change, which she has written widely. Phuong interviews Kim Lam and Emma Do about their latest project, 'May ở nhà', a book that explores the lives and experi...2021-05-1000 min
LashCast43. Interview With Cheryl Peng - Finding Your Why And Pursuing HappinessCheryl Peng of Untamed Artistry joins us today in our LashCast Studios, and we are so excited to share this interview for you. Cheryl is launching her own lash brand, and she isn't starting it because she thinks there aren't any good lash brands currently on the market. Cheryl chose to start a lash brand because of her "why". You see, Cheryl is a lash nerd (We say that lovingly and it's what she calls herself) and she started her brand because she didn't feel she connected with any of the current brands on the market. She felt there was...2019-09-241h 27
CiTR DocumentariesAftermathIn 2016, Ji-Youn made headlines after dropping out of UBC to start a non-profit advocating for better mental health services in post-secondary institutions. Many have heard her story, but few know where it’s at now. This audio documentary brings listeners up-to-date by exploring the public’s perception of Ji-Youn’s infallible courage and tenacity. Aftermath is a story about the harsh truth of mental health and Ji-Youn’s own, ongoing journey for inner well-being.By Sam Peng & Cheryl Liu2018-05-0120 min