Shows
Made For CanadaMarketing Planning for Canadian Small Businesses in 2026Most Canadian small business owners don’t need a more complicated marketing system — you need a clearer way to plan it.In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll breaks down how to build an annual marketing plan that fits your business stage and creates real stability in 2026.You’ll learn:Why annual planning matters more than individual tacticsHow your stage of business development shapes your marketing prioritiesA simple 3-step process to build a clear, usable planWhy internal marketing c...
2025-11-2330 minMade For CanadaWhy Familiarity Sells: The Nostalgia Effect in Holiday MarketingCanadian small business owners can use nostalgia and familiarity to build trust, connection, and stronger holiday marketing results.In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll breaks down the psychology behind the nostalgia effect , why people respond to what feels familiar in December , and how to apply it authentically in your marketing.You’ll learn:• How the brain links familiar cues with comfort, safety, and trust• Why nostalgia drives spending and loyalty during the holidays• Three practical ways to use it honestly — through real stories, community traditions, and s...
2025-11-1614 minMade For CanadaSimple Holiday Marketing for Canadian Small BusinessesMost small business owners don’t need perfect marketing — you just need to start.In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll explains why marketing is a process, not a product, and how taking small, consistent action builds confidence and results.You’ll learn:•Why marketing skill only develops through motion — not planning• How even pros build testing and iteration into every strategy• Three simple actions to use this holiday season.Next steps:👉 J...
2025-11-1019 minMade For CanadaRethinking Marketing in 2026: Strategy, Plan, Execute, SystemizeMost Canadian small business owners don’t need more marketing ideas. You need a better way to manage them.In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll walks through the four-part sequence that brings clarity, rhythm, and measurable results to your marketing work in 2026.You’ll learn:• Why marketing belongs inside your business, not outside of it•The four stages that structure every effective project: Strategy, Plan, Execute, Systemize• Why most businesses systemize too soon — and how to know when you’re ready• How this...
2025-11-0324 minMade For Canada2026 Flywheel 3/3: Retain Demand with Retention MarketingWrap up the 2026 Marketing Flywheel series and learn how depth helps independent businesses retain demand, build loyalty, and create long-term stability.In this episode of Made for Canada, Cheyanne O’Driscoll — Canadian small business marketing consultant — closes the Build Your 2026 Marketing Flywheel series with the final piece: Depth.After exploring Differentiation (attract demand) and Diversification (capture demand), this conversation focuses on what comes next . How to retain the demand you’ve already earned.Cheyanne explains why client and customer acquisition is the most expensive kind of marketing, and how retention systems are what...
2025-10-2722 minMade For Canada2026 Flywheel 2/3: Diversify to Capture DemandContinue the 2026 Marketing Flywheel series and learn how diversification helps independent businesses capture demand and convert attention into revenue.In this episode of Made for Canada, Cheyanne O’Driscoll — Canadian small business marketing consultant — moves into the second part of the 2026 Marketing Flywheel: Diversification.Last episode focused on Differentiation . How to attract demand by showing up clearly and consistently in a value-conscious market. This episode builds on that foundation to explore what happens next: how to capture that demand once it’s been attracted.You’ll learn:– The dif...
2025-10-2720 minMade For Canada2026 Flywheel (1/3): Attract Demand with DifferentationKick off the 2026 Marketing Flywheel series and learn how differentiation attracts real demand in a flat, value-conscious market.In this episode of Made for Canada, Cheyanne O’Driscoll — Canadian small business marketing consultant— kicks off a new three-part series on how to build your 2026 Marketing Flywheel.Cheyanne breaks down what’s happening in today’s market. Why conditions feel different. What’s driving slower buyer decisions. And how independent businesses can adapt by focusing on differentiation.This first part of the series looks at how to attract demand by get...
2025-10-2716 minMade For CanadaHoliday Marketing in Canada: How Small Businesses Can Capture Peak Season SpendingHoliday marketing for Canadian small businesses — strategies to capture Q4 spending, show up early, and compete during Black Friday and beyond.The holiday season is Canada’s biggest buying period — but it’s also the most competitive.In this episode, Cheyanne O’Driscoll explains how small business owners can show up early and confidently to capture their share of the billions being spent across the country.You’ll learn:🎯 How Q4 consumer spending patterns actually work🎯 Why early visibility beats last-minute promotions🎯 The differenc...
2025-10-1414 minMade For CanadaFinding Customers Who Still Buy: Market Fit in a Slower EconomyIn this episode of Made for Canada, Cheyanne O’Driscoll, Canadian small-business strategist and marketing consultant, explains why market fit is the foundation under every successful business — and why it matters more than ever in today’s value-conscious economy.With discretionary spending down and buyers becoming more selective, many small business owners are feeling the slowdown. Cheyanne breaks down what’s really happening, why “accidental” market fit is rare in this economy, and how to create it intentionally using her 3E Framework for independent businesses.You’ll learn:🔍 What “market fit” actua...
2025-10-0629 minMade For CanadaThe Problem With Plug-and-Play MarketingIndependent businesses don’t need borrowed funnels or one-size-fits-all frameworks. In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why plug-and-play systems keep owners stuck as consumers of marketing and how to invest in marketing that actually works.You’ll learn:– Why small business marketing has to be designed inside your business– The paradigm shift from buying marketing to investing in it– Three ways to invest in your own marketing: Strategy, Systems, and Skills➡️ Access my free Understanding Marketing Training ➡...
2025-09-2823 minMade For CanadaCanadian Independent Businesses: Your Marketing AdvantageMarketing a small business in Canada often feels overwhelming . Especially when traditional marketing advice seems built for big corporations with big budgets. In this episode, Cheyanne O’Driscoll, Canadian small business strategist, explains why classic marketing doesn’t fit today’s reality and how independent businesses can win by leaning into their natural advantages: local presence, personal relationships, and trust.You’ll learn:– Why traditional marketing feels out of reach for small businesses– What has changed in how customers actually make decisions– How Canadian independents can use relevance and...
2025-09-2230 minMade For CanadaOctober: The Last Window for High-Involvement DecisionsIn this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why October is the last clear window for buyers to make bigger, high-involvement decisions . And why that matters for your marketing.Working with anyone new, signing up for a package, or making a larger purchase all require focus and trust. October is the month when customers still have steady attention and budgets, before the holidays shift spending toward gifts and impulse buys.You’ll learn: – The difference between low-involvement and high-involvement purchases (and why it matters...
2025-09-1528 minMade For CanadaYour Holiday Sales Start NowIn this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains how campaigns fit into your core marketing system. And why holiday promotions are a critical part of building momentum.Your evergreen and monthly content keeps the lights on, but campaigns are what create energy, urgency, and direction. You’ll learn: – The difference between maintenance marketing and campaign marketing – Why campaigns are about intention, not just noise – Three steps you can take right now to design your holiday campaign☕️ Check out Cha Cha Tea Online➡️ Build Your Core Marketi...
2025-09-0920 minMade For CanadaThe 3 Marketing Habits You Need to Reach Your Goals this FallIn this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why your marketing goals aren’t reached by strategy alone, and how building marketing habits is the real key to growth this fall.Marketing is something you have, when in fact it’s something you do. It belongs in your calendar the same way bookkeeping or client work does.You’ll learn:– Why so many small business owners fall into the “random acts of marketing” trap– How to reframe entrepreneurship as a trade with skills and habits you can build ov...
2025-09-0226 minMade For CanadaPlaying in the Marketing SandboxIn this soapbox episode, Cheyanne digs into one of the most overlooked pieces of the Marketing Stack: Go-to-Market strategy.She explains why small business owners need to move beyond being consumers of marketing products and start thinking like empowered decision-makers. It's time to put on your CMO hat and learn how to play in the sandbox of marketing!You’ll learn:Why “one-size-fits-all” rules in marketing are a red flag.The 6 market engagement strategies (penetration, creation, shaping, segmentation, arbitrage, and presence).How small business owners already hold the bes...
2025-08-2423 minMade For CanadaAlign Your Content with Buyer Psychology This SeptemberIf you’re a Canadian small business owner trying to figure out why some months your marketing feels like it lands and other months it falls flat, you’re not alone.In this episode, Cheyanne O’Driscoll, small business strategist and marketing consultant, explains the concept of Attention Windows — why your buyers only make decisions in certain cycles, and how September acts as a “mini-January” in consumer psychology.You’ll learn:– The most common mistake small businesses make when they market “out of season”– What the research says about consumer decision-making windows and the Fresh Start Effect
2025-08-1817 minMade For CanadaBuilding a Viable Business in a Flattened EconomyIf you’re a Canadian small business owner trying to keep your business viable in a sluggish economy, you’re not alone.In this episode, Cheyanne O'Driscoll, small business strategist and marketing consultant, explains what it really takes to build and maintain a viable business when the economy is flat, trust is low, and buyers are moving slower than ever.And what to do about it.You'll learn:– The five non-negotiable components of a viable business model– How economic contraction is changing buyer psychology and decision-making– What to focus o...
2025-07-2519 minMade For CanadaSelling in Slow Times: How Canadian Small Businesses Can Adapt Their Marketing TodayIf you’re a Canadian small business owner wondering why your marketing isn’t getting the traction it used to, you're in good company. In this episode, Cheyanne O'Driscoll, small business marketing consultant, explains the underlying reasons behind the marketing slowdown many independent businesses are experiencing. And what to do about it.You'll learn:Why the current economic, social, and cultural shifts in Canada are impacting consumer behaviorHow this disconnect affects even good marketing strategiesWhat you need to do to realign your business communication with toda...
2025-06-2224 minMade For CanadaThe Sales Fix Episode 3: Failure or FramingIs your offer really failing—or is it just framed wrong?In this episode of The Sales Fix series, we’re unpacking the power of positioning and how small tweaks in timing, context, or messaging can flip a flop into a best-seller.You’ll hear examples of campaigns that don't change the product—just the framing—and can see significant shifts in results. Stop second-guessing your offer and start using strategic framing to make it land.Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canad...
2025-06-0917 minMade For CanadaSales Fix Episode 2: Show the Value to Make the SaleAre you stuck in the “if I build it, they will come” trap? In this episode of the Sales Fix series, we’re digging into why believing in your offer isn’t enough—you have to make its value crystal clear.You’ll learn how to use the Benefits Ladder to translate product features into audience-relevant benefits, whether you’re running an everyday business, offering an experience, or providing expertise-based services.Stop flooding your community with empty posts and start creating campaigns that actually connect and convert.Sign Up for the...
2025-06-0119 minMade For CanadaSales Fix Episode 1: The 3Ps of Sales for Small BusinessesYou’ve been told to post more to drive sales—but is that really working? This episode of The Sales Fix breaks down the real reason visibility isn’t translating into revenue.Learn how to stop wasting time and start focusing on the 3 Ps of Sales—Prepare, Package, and Promote—to get more out of every marketing effort.Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canadian Independent Business Owner Free 3 Day TrainingApply for the Campaign Bootcamp
2025-05-2524 min
Power Your Platform119 - Creating an Annual Marketing Plan with Cheyanne O'DriscollIn today’s episode, I’m interviewing marketing specialist Cheyanne O’Driscoll about the importance of creating an annual marketing plan.
As you’ll hear in today’s episode, even though the new year is already underway, it’s NEVER to late to create an annual plan.
Stay tuned for plenty of marketing talk and advice on goal setting and creating a marketing plan that gets results.
Here are my Top 10 Takeaways from today’s interview with Cheyanne:
1. When it comes to marketing, find your niche and serve it well.
2. An annual...
2023-01-1728 min