Shows
Agency Leadership PodcastWhat to do when agency employees continue to over-service clients
In this episode, Chip and Gini focus on the issue of employees over-servicing clients. They discuss the reasons behind over-servicing, including fear of client dissatisfaction and insufficient initial project scopes.
The hosts emphasize the importance of educating employees on the long-term negative impacts, both on agency profitability and client relationships. They advocate for involving employees in strategic planning and scoping processes to ensure accurate budgeting and foster accountability.
Chip and Gini also highlight the benefits of regular communication and collaboration with team members to prevent recurring problems and enhance overall agency efficiency.
Key...2025-07-3118 minAgency Leadership PodcastYou don’t need to be a visionary, but it helps to have a vision for your agency
In this episode, Chip and Gini discuss the importance of having a clear vision for where an agency is headed while also acknowledging the need for strong operational skills.
They explore different types of agency owners, from visionaries to those who excel in operational management, and emphasize the necessity of balancing these roles within a team. The duo highlights the importance of complementing one’s weaknesses by hiring the right people, whether it involves bringing in operational expertise or visionary ideas. They also share personal anecdotes and practical advice on maintaining this balance for the long-term success of...2025-07-1718 minAgency Leadership PodcastHow to handle unsolicited agency acquisition emails
In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications.
They share their own experiences of receiving such emails, including the prevalence of fraudulent or unserious offers. Gini describes her method of vetting these emails, such as examining URLs and LinkedIn profiles, and emphasizes the importance of legitimate connections within the industry.
Chip provides further insights into the credibility of business brokers and the typical behaviors to watch out for. Both caution against making emotional decisions and underscore the necessity of due diligence...2025-07-1022 minAgency Leadership PodcastHow to handle your team when they don’t love your clients
In this episode, Chip and Gini discuss the challenges of dealing with team members who may not be enthusiastic about the clients or the work your agency is doing.
They cover whether agency owners should be concerned if their employees dislike the job, the consequences of ignoring such issues, and the importance of alignment between client work and employee satisfaction. They also emphasize the need for transparency in the hiring process and preparing employees for potential pivots or shifts in the agency’s focus.
Gini shares her personal experience with pivoting towards the PESO model, an...2025-06-2617 minAgency Leadership PodcastTurning employee departures into opportunities
In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns.
They explore the emotional reactions owners might have, the importance of maintaining professionalism, and the need to gather more information from the departing employee. They emphasize the value of a cooling-off period to devise a rational plan and the potential for restructuring the team.
Chip and Gini also talk about seeking feedback from remaining team members to ensure a smooth transition and mitigate the risk of more employees leaving. They stress seeing an employee’s resignation as an op...2025-06-1919 minAgency Leadership PodcastEnsuring AI is an asset — not a liability — for your agency
In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing.
They discuss instances of AI-generated content gone wrong, such as the fake book list published by the Chicago Sun-Times and poorly crafted AI-generated pitches. The hosts emphasize the importance of human oversight, individuality, and storytelling in maintaining quality and building relationships with the audience. They also delve into Google’s EEAT guidelines and how PR professionals can leverage their expertise to stand out in search rankings.
Finally, they discuss practical ways to ef...2025-06-1219 minAgency Leadership PodcastWhy agencies get brought in too late by clients — and what to do about it
In this episode, Chip and Gini delve into the challenge of agencies being brought in late on client projects. They discuss the common scenario where clients give last-minute requests and share strategies for becoming part of the planning process earlier.
Key recommendations include integrating into internal communications, attending more meetings, and maintaining a mindset of curiosity to stay updated. They also cover how to handle situations when timely inclusion isn’t possible, such as negotiating new timelines or additional costs for urgent work.
The conversation emphasizes the importance of proactive client communication to prevent unrealistic ex...2025-06-0518 minAgency Leadership PodcastCan agency team members be more strategic?
In this episode, Chip and Gini discuss whether or not employees can be encouraged to be “more strategic”. They explore the definition of being strategic, frequently misunderstood expectations, and the challenges of fostering strategic thinking among team members. Gini shares her personal experiences and frustrations from her early career, emphasizing the importance of proper coaching and mentoring.
Chip and Gini conclude that agency owners should define their expectations clearly, consider the individual capabilities of their employees, and re-evaluate their own workload to potentially take on more strategic responsibilities themselves.
Key takeaways
Chip Griffin: “Anytime you’re...2025-05-1518 minAgency Leadership PodcastLimiting scope creep from the start
In this episode, Chip and Gini delve into the topic of scope creep in agencies. They discuss the bell curve of profitability and the importance of setting clear expectations from the first client conversation.
They highlight strategies like dividing projects into 90-day scopes to regularly reassess goals and deliverables. The duo emphasizes the significance of internal communication, developing a culture of transparency, and ensuring team members understand project scope and costs.
They also stress the need to build flexibility and cushion into initial pricing to manage minor scope changes and avoid financial strain. Finally, they...2025-05-0800 minAgency Leadership PodcastPricing psychology for agency clients
In this episode, Chip and Gini discuss the psychology of pricing within agencies. They cover topics such as the importance of being confident in your pricing, avoiding negotiating against oneself, and the benefits of premium pricing.
Gini highlights her experiences with male and female negotiators, emphasizing how women often undervalue themselves. The duo debates the effectiveness of the ‘three pricing options’ strategy and its pitfalls. They also offer practical advice for owners to ensure their pricing sends the right message to clients and reflects the true value of their services.
Key takeaways
Chip Griffin: “If you...2025-05-0121 minAgency Leadership PodcastIdentifying and managing agency owner burnoutChip and Gini explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it.2025-04-2419 minAgency Leadership PodcastAgency owners review 2024 performance, assess outlookIn this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies.2025-04-1019 minAgency Leadership PodcastPreparing your agency for an uncertain futureIn this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession.2025-03-2720 minAgency Leadership PodcastChoosing the right exit strategy as an agency ownerIn this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan.2025-03-1321 minAgency Leadership PodcastManaging remote workers without micromanagingFive years after most agencies leaned in to remote or hybrid work models, many owners and managers continue to struggle with finding the right approach to managing employees that they don't see in person every day.2025-03-0622 minAgency Leadership PodcastUsing AI the right way for agency biz devChip and Gini criticize the common misuse of AI for impersonal, high-volume outreach, and tell you how you can leverage AI while maintaining a human touch.2025-02-2718 minAgency Leadership PodcastWhat freelancers should know before they become agency ownersIn this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner.2025-02-2016 minAgency Leadership PodcastHow to get your team the mentorship they needChip and Gini discuss the need for managers to support and mentor their employees, leveraging both internal and external resources, and the value of making time to mentor individuals outside one's own organization.2025-02-1319 minAgency Leadership PodcastAI no threat to agency employees learning fundamental skillsChip and Gini discuss the complaint they hear from owners that AI is preventing junior employees from learning how to do their jobs the right way.2025-02-0618 minAgency Leadership PodcastThe value of getting satisfaction from client workChip and Gini explore how satisfaction can drive motivation, the significance of setting boundaries with clients, and the need for purpose in work.2025-01-3019 minAgency Leadership PodcastShould your agency pivot to a new focus amid economic shifts?In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates.2025-01-2318 minAgency Leadership PodcastShould your small agency be subcontracting for larger agencies?In this episode, Chip and Gini discuss the pros and cons of agencies doing subcontracted work for other agencies.2025-01-1620 minAgency Leadership PodcastMastering client staffing for small agency successChip and Gini discuss a Reddit user's question about managing a $2 million account.2025-01-0920 minAgency Leadership PodcastWhat the Q4 SAGA Survey tells us about agency talentIn this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners.2024-12-1923 minAgency Leadership PodcastAgency owners need to put themselves in other people’s shoesChip and Gini emphasize the need for agency owners to put themselves in the shoes of clients, prospects, and employees to improve communication and relationships.2024-12-1225 minAgency Leadership PodcastShould your agency charge new clients a startup fee?Chip and Gini explore whether agencies should charge more upfront for initial work and creative approaches to managing client expectations and financials.2024-12-0518 minAgency Leadership PodcastStrengthening your PR agency’s role in business decisionsIn this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making.2024-11-2118 minAgency Leadership PodcastWhat to do when clients don’t get your agency what it needs to succeedIn this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients.2024-11-1422 minAgency Leadership PodcastAre you playing with fire as an agency owner?Chip and Gini talk about compliance, ethical practices, and risk management for agency owners.2024-10-2422 minAgency Leadership PodcastPlanning for agency growthIn this episode, Chip and Gini discuss strategic planning for growing an agency in 2025.2024-10-1722 minAgency Leadership PodcastOnboarding agency clients the right wayIn this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world.2024-10-0321 minAgency Leadership PodcastBalancing booze and your agency businessIn this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies.2024-09-2622 minAgency Leadership PodcastAgencies and ageismIn this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies.2024-09-1922 minAgency Leadership PodcastQ3 agency owner survey shows overall optimism, but dissatisfaction with state of business developmentIn this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey.2024-09-1226 minAgency Leadership PodcastWhy one-size-fits-all advice doesn’t work for agenciesIn this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies.2024-09-0519 minAgency Leadership PodcastTurning agency reporting into a profit centerMany agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits.2024-08-2919 minAgency Leadership PodcastUsing LinkedIn effectively to grow your agencyIn this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement.2024-08-1523 minAgency Leadership PodcastDo you trust your agency team members?Chip and Gini explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations.2024-08-0821 minAgency Leadership PodcastUnlocking agency potential by asking “So What?”In this episode, Chip and Gini discuss the importance of asking "So What?" and how it can lead to more effective decision-making for agency owners.2024-08-0121 minAgency Leadership PodcastDoes email marketing work for agencies?In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.2024-07-2521 minAgency Leadership PodcastWhat to do when your agency can’t avoid responding to an RFPIf you're a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can't be avoided.2024-07-1821 minAgency Leadership PodcastWho Should PR Agencies Report To?In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.2024-07-1121 minAgency Leadership PodcastHave agencies listened too well to the “be strategic” mantra?In this episode, Chip and Gini examine whether agencies have hit 'peak strategy' as suggested recently by Blair Enns.2024-06-2718 minAgency Leadership PodcastAI should be your agency’s friend, not foeIn this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it.2024-06-2018 minAgency Leadership PodcastAdapting your agency for risk-averse clientsIn this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election.2024-06-1300 minAgency Leadership PodcastBuilding an agency culture where everyone can take time offIn this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off.2024-06-0600 minAgency Leadership PodcastSetting honest expectations for your agency employees from the startDon't sugarcoat it when writing up a job description or interviewing potential new hires - painting a rosy picture that doesn't match reality will only cause you headaches down the road.2024-05-3000 minAgency Leadership PodcastAgencies need to adapt to effectively manage Gen Z employeesGen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do.2024-05-2317 minAgency Leadership PodcastShould you start your own agency because your boss is making too much off of your work?Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit.2024-05-1622 minAgency Leadership PodcastShould your small agency hire senior-level pros?Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it?2024-05-0920 minAgency Leadership PodcastWhat new rules on overtime and non-competes mean for agenciesChip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees.2024-05-0221 minAgency Leadership PodcastBuilding trust and letting your team shineChip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business.2024-04-2519 minAgency Leadership PodcastShould your agency sell itself as a fractional CxO to clients?Chip and Gini discuss the intricacies of fractional leadership roles within clients.2024-04-0421 minAgency Leadership PodcastAccepting equity as payment for agency servicesIn this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.2024-03-2117 minAgency Leadership PodcastGet over your fear of hiring employeesIn this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees.2024-03-1423 minAgency Leadership PodcastHandling frustration as an agency ownerIn this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one's own role in addressing issues.2024-03-0719 minAgency Leadership PodcastHow to handle extended payment term requests from agency clientsIn this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices.2024-02-2923 minAgency Leadership PodcastAvoiding time-wasting in your agencyIn this episode, Chip and Gini discuss how to get your agency's time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.2024-02-1521 minAgency Leadership PodcastWhat recent media layoffs mean for PR agenciesIn this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.2024-02-0822 minAgency Leadership PodcastDid your agency have a rough 2023?In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year.2024-02-0122 minAgency Leadership PodcastAgencies succeed through consistency and evolutionWhen Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.2024-01-2517 minAgency Leadership PodcastAre digital agencies dead?In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many others that have come and gone.2024-01-1121 minAgency Leadership PodcastBeware easy-to-sell but hard-to-serve clients for your agencyIt's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.2024-01-0422 minAgency Leadership PodcastSmall agencies should beware the big brandsIt seems so alluring to be able to put a Fortune 500 logo on your agency's website. Many of us dream of the creative things that we can do for these household names.2023-12-1419 minAgency Leadership PodcastHow to motivate your agency’s freelancersIn this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees.2023-12-0717 minAgency Leadership PodcastThe value of outside perspective to agency ownersIn this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role.2023-11-3021 minAgency Leadership PodcastHidden overservicing by agency employeesIf you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.2023-11-1624 minAgency Leadership PodcastWhat to do when your agency needs new revenue NOWMost small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue.2023-11-0924 minAgency Leadership PodcastReal talk about agency websitesIn this episode, Chip and Gini talk about what matters — and what doesn't — when it comes to your website design and content.2023-11-0226 minAgency Leadership PodcastThe rising salary demands of agency employeesIn this episode, Chip and Gini talk about why salary expectations are on the rise and what agencies can — and should — do about it.2023-10-1922 minAgency Leadership PodcastSetting expectations for agency clientsChip and Gini explain that for healthy, sustainable relationships with clients, agencies must get agreement on shared expectations every step of the way.2023-10-0521 minAgency Leadership PodcastShould AI upend your agency business model today?Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address.2023-09-2825 minAgency Leadership PodcastGetting agency-client contracts done rightIn this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way.2023-09-2123 minAgency Leadership PodcastThe aftermath of firing agency employees for causeIn this episode, Chip and Gini discuss when you should (and shouldn't) terminate an employee for cause.2023-09-1423 minAgency Leadership PodcastThe value of employee exit interviews for agenciesIn this episode, Chip and Gini discuss best practices for conducting effective exit interviews, including who should run them and what they should include.2023-09-0722 minAgency Leadership PodcastLet’s talk about bad agency pitchesChip and Gini are tired of all of the bad pitches from agencies that they find in their inboxes. They simply can't take any more.2023-08-3121 minAgency Leadership PodcastShould your agency hire specialists, generalists, or fractional team members?In this episode, Chip and Gini look at when you should be looking for specific kinds of hires and whether they should be specialists, generalists, or fractional support.2023-08-1020 minAgency Leadership PodcastAre you trying to hire unicorns for your agency?In this episode, Chip and Gini talk about the unicorn hunting problem and what you can do about it as an agency owner.2023-08-0318 minAgency Leadership PodcastStop asking what you can delegate as an agency ownerAgency owners ask Chip and Gini all the time how they can figure out what to delegate — and how to do it — to free up time in their days.2023-07-2721 minAgency Leadership PodcastBe smart about titles at your agencyIn this episode, Chip and Gini explore how — and why — you should be more thoughtful about how you hand out titles to employees.2023-07-2019 minAgency Leadership PodcastAre client satisfaction surveys worthwhile for agencies?Is it even worth doing client satisfaction surveys? That's the question that Chip and Gini explore in this week's episode.2023-06-2218 minAgency Leadership PodcastBe more collaborative and less transactional with your agency’s clientsIn this episode, Chip and Gini talk about the perils of transactional relationships with your agency's clients along with how to become more collaborative to produce better results.2023-06-1520 minAgency Leadership PodcastAre you getting lost in the wrong stuff as an agency owner?In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren't worth the time.2023-06-0820 minAgency Leadership PodcastIs business slowing down for agencies in 2023?Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners.2023-06-0119 minAgency Leadership PodcastThe challenges of project-focused agenciesChip and Gini offer tips for improving cash flow, minimizing delays, and increasing your flexibility to handle the ebbs and flows common with project-focused agencies.2023-05-2519 minAgency Leadership PodcastSetting AI policies for your agencyIn this episode, Chip and Gini review the recently released PR Council guidelines for the use of generative AI by agencies.2023-05-1825 minAgency Leadership PodcastMicromanage your way to agency failureChip and Gini offer tips on how to break the cycle of micromanagement and empower your team to produce the best results possible.2023-05-1124 minAgency Leadership PodcastAn honest conversation about agency owner compensationIn this episode, Chip and Gini offer up some tough love for many agency owners who aren't compensating themselves fairly.2023-05-0420 minAgency Leadership PodcastHelping agency employees to improve their PR skillsIn this episode, Chip and Gini explore how agency leaders can help their team members to develop the skills and knowledge needed to produce excellent results for clients.2023-04-2721 minAgency Leadership PodcastWeekly 1:1 meetings make a big difference for your agencyIt's no secret that Chip rants about the importance of weekly 1:1 meetings between agency managers and their direct reports.2023-04-2021 minAgency Leadership PodcastReferences and case studies for your agencyAnother day, another rant from Chip and Gini. This time they have references and case studies on their minds.2023-04-0620 minAgency Leadership PodcastExpanding the service offerings of your media relations agencyChip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren't sure how best to do it.2023-03-2324 minAgency Leadership PodcastManaging Gen Z agency employees (and anyone else with less experience than you)Agency owners frequently lament to Chip and Gini that their employees don't have a proper sense of urgency and don't seem to work hard enough.2023-02-1623 min
Inside PRInside PR: Surviving the economic downturnThe past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.
So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas wi...2018-12-2729 min
Chats with ChipCWC #9: Gini Dietrich and the business side of PRIn this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucksblog to talk about the business of public relations.
We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale:
You Don’t Have a Business Plan
You Can’t Break Free from Client Work
Operating In Chaos
Freakin’ Technology! Who Can Keep Up?
Not Understanding the Whole “Measurement” Thing
Continue Reading →
The post CWC #9: Gini Dietrich and the business side of PR appeared first on FIR Podcast Ne2016-05-2030 min
The Chats with Chip PodcastCWC 9: Gini Dietrich and the business side of PRIn this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucks blog to talk about the business of public relations.
We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale:
You Don’t Have a Business Plan
You Can’t Break Free from Client Work
Operating In Chaos
‘Freakin’ Technology! Who Can Keep Up?
Not Understanding the Whole “Measurement” Thing
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
You’re listen...2016-05-2030 min
Chats with ChipCWC #9: Gini Dietrich and the business side of PRIn this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucks blog to talk about the business of public relations.
We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale:
You Don’t Have a Business Plan
You Can’t Break Free from Client Work
Operating In Chaos
Freakin’ Technology! Who Can Keep Up?
Not Understanding the Whole “Measurement” Thing
Read the transcript
The post CWC #9: Gini Dietrich and the business side of PR appeared first on FIR Podc...2016-05-2030 minThe Chats with Chip PodcastCWC 6: Gini Dietrich of Arment Dietrich (and Spin Sucks)Gini Dietrich is the founder and CEO of Arment Dietrich, a successful and growing PR agency based in Chicago. She has two books to her credit, and runs the very popular Spin Sucks blog, which also serves as the unofficial water cooler for the PR community. In this conversation, we explore everything from the business of PR to writing books, building an online community and more.
View Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin: I’m your host, Chip Griffin.
Gini Dietrich is the...2014-12-2228 minChats with ChipChats with Chip #6: Gini Dietrich of Arment Dietrich (and Spin Sucks)Gini Dietrich is the founder and CEO of Arment Dietrich, a successful and growing PR agency based in Chicago. She has two books to her credit, and runs the very popular Spin Sucks blog, which also serves as the unofficial water cooler for the PR community.
In this conversation, we explore everything from the business of PR to writing books, building an online community and more.
The post #6: Gini Dietrich of Arment Dietrich (and Spin Sucks) appeared first on FIR Podcast Network.
2014-12-2228 minChats with ChipChats with Chip #6: Gini Dietrich of Arment Dietrich (and Spin Sucks)Gini Dietrich is the founder and CEO of Arment Dietrich, a successful and growing PR agency based in Chicago. She has two books to her credit, and runs the very popular Spin Sucks blog. In this conversation, we explore everything from the business of PR to writing books, building an online community and more.Continue Reading →
The post #6: Gini Dietrich of Arment Dietrich (and Spin Sucks) appeared first on FIR Podcast Network.2014-12-2228 min