Shows
Beacon FlashBeacon Flash: Five Marketing Non-Negotiables of Winning Firms - A Conversation with Kelly Waltrich, Intention.lyFintech and financial services marketing has always been Kelly Waltrich’s playground. From her days as a CMO at major players eMoney and Orion to her new role as co-founder and CEO of the marketing and growth engine design firm, Intention.ly, Kelly has not only seen the evolution of marketing in the financial services space, she’s helped to drive it. And what she’s seeing now, working with over 35 financial services and financial technology firms to transform the role of marketing in their organizations, is that the miseducation about marketing in our industry is slowl...2023-02-2319 min