Shows
The Adonis EffectStop Chasing Leads. Start Building Demand: The B2B Shift That Changes Everything | EP22Lead gen is broken. Buyers are tuning out gated content, ignoring cold emails, and ghosting sales calls. Why? Because they don’t want to be “captured” - they want to be convinced. In this episode, we break down the shift from lead generation to demand creation. We’ll show you how to attract the right buyers earlier, build trust before the funnel, and create a marketing engine that fuels pipeline without chasing MQLs. This isn’t just a tactic - it’s a strategic mindset shift that separates high-growth B2B brands from the rest.2025-08-0712 min
The Adonis EffectWhy B2B Targeting Fails (and How to Fix It) | EP21Most B2B teams think they know their ideal customer, but the numbers tell a different story.If your content isn’t landing, your pipeline is stalling, or your sales team keeps chasing the wrong people, your ICP might be working against you.In this episode, we expose why most Ideal Customer Profiles are flawed, bloated, or just plain wrong - and how to rebuild yours based on real data, customer feedback, and buying signals. Whether you’re launching a new campaign or scaling your sales team, this is the clarity check your strategy needs.2025-07-3119 min
The Adonis EffectGoogle’s New AI Overview: What It Means for SEO & Business Growth | EP20Google recently unveiled a powerful new AI overview that’s set to reshape how search works - and what it means for marketers and business growth.In this episode, we unpack what this AI advancement is, how it’s changing SEO forever, and what you can do now to adapt your strategy and stay competitive.If you’ve been wondering how AI fits into your marketing playbook or how it will impact your website traffic and lead generation, this episode breaks it down clearly and offers actionable insights for any business.Follow...2025-07-2421 min
The Adonis EffectUsing the RACE Framework for Smarter Marketing | EP19Marketing often feels chaotic - channels, tools, tactics, all pulling you in different directions. But what if there was a proven system to bring it all together?In this episode, we break down the RACE Framework - a practical, 4-stage model designed to help you structure your entire marketing strategy around the customer journey. From getting seen to driving conversions and long-term loyalty, RACE helps you align every tactic with real business goals.Whether you’re starting from scratch, scaling up, or just need a smarter way to prioritise your marketing efforts, this episode gives yo...2025-07-1718 min
The Adonis EffectFrom Vanity to Value - The B2B Metrics That Actually Matter | EP18Impressions, likes, followers - they might look good in a dashboard, but do they move the needle?In B2B marketing, it’s time to stop celebrating surface-level stats and start focusing on the numbers that actually build pipeline and revenue.In this episode, we’ll break down the difference between vanity metrics and value-driven KPIs, help you reframe how you measure marketing success, and give you a framework for aligning marketing data with sales impact.Whether you’re reporting to a CEO, managing a team, or trying to prove the ROI of your s...2025-07-1014 min
The Adonis EffectThe Silent Killer of B2B Growth: Underperforming Websites | Ep17Your B2B website isn’t just a digital brochure - It’s your hardest-working sales rep.But if it’s underperforming, it’s not just “not helping” - it’s silently killing your growth. In this episode, we unpack why so many B2B websites fail to convert and how to fix it.From unclear messaging and clunky UX to weak calls-to-action, we’ll show you how to spot conversion bottlenecks, optimise every touchpoint, and speak directly to your ideal buyers.Whether you’ve invested thousands or built it yourself, this episode will equip you wit...2025-07-0329 min
The Adonis EffectWhen (and How) B2B Brands Should Speak Up | EP16In a world where customers expect transparency and values alignment, staying silent is no longer safe. In this episode, we dive into the evolving expectations for B2B brands to speak up - not just on social issues, but on matters of industry ethics, innovation, sustainability, and internal culture.You’ll learn why silence sends a message (even if you don’t intend it to), how to choose what to speak up about, and how to craft messages that are authentic - not performative. We’ll unpack real-world examples, common missteps, and give you a framework for leadin...2025-06-2610 min
The Adonis EffectSmart Strategies That Scale B2B Brands Without a Big Budget | EP15Think you need a massive marketing budget to make waves in B2B? Think again. In this episode, we're debunking the myth that only big spenders win. We’ll explore how lean teams are driving serious results by being resourceful, data-led, and focused on what truly moves the needle.From building high-converting content strategies without paid ads, to tapping into partnerships, automations, and clever audience insights - this is your guide to doing more with less.Learn how to prioritise high-impact channels, repurpose like a pro, and turn scrappy ideas into scalable success st...2025-06-1920 min
The Adonis EffectHow to Turn B2B Customers into Your Most Powerful Sales Team | EP14Referral programs aren’t just for B2C or small businesses. In B2B, they can be a game-changer, driving high-quality leads, shortening sales cycles, and building trust faster than any cold outreach.In this episode, we’ll break down how to create a referral program that motivates your happiest customers to advocate for you authentically, without breaking your budget.You’ll learn strategies to structure rewards, identify your referral champions, and measure success, all while strengthening your client relationships.Follow Adonis Media's Socials:LinkedIn | Instagram | Facebook | X | Youtube | Tiktok2025-06-1220 min
The Adonis EffectSales and Marketing Alignment to Drive More B2B Revenue | EP13In many B2B companies, sales and marketing operate like two separate worlds - often pointing fingers at each other when targets aren’t met.But the truth? When these teams align, magic happens. In this episode, we’ll explore practical strategies to break down silos, unify goals, and create a seamless buyer journey that accelerates deals and boosts revenue.Whether you’re a marketer frustrated with lead quality or a sales rep tired of irrelevant leads, this episode offers actionable insights to get both teams rowing in the same direction.Follow...2025-06-0516 min
The Adonis EffectB2B Personalisation at Scale - How to Make Big Feel Small | EP12Personalisation isn’t just a trend, it’s a B2B necessity. Modern buyers expect more than cookie-cutter campaigns and generic sales funnels. From the moment a prospect opens your email to the day they sign a contract (and beyond), they want to feel seen, understood, and valued.In this episode we unpack what it really means to deliver B2B personalisation at scale. You'll learn how to move past surface-level tactics like “Hi {First Name}” and create experiences that feel tailor-made - without burning out your team.We’ll dive into how leading companies are levera...2025-05-2922 min
The Adonis EffectHow Staff Are Powering Social Media Success | EP11In this episode, we dive into the rising trend of staff becoming the face of brands on social media - and why it’s working.From creating authentic, relatable content to building community trust and loyalty, staff-led content is reshaping the way brands show up online. We’ll explore both the benefits and the risks of making your team the star of your brand’s feed, with real-world examples like Fayt the Label, Remmie by Riley, All For Mimi, and Jas Handmade.Follow Adonis Media's Socials:LinkedIn | Instagram | Facebook | X | Yo...2025-05-2720 min
The Adonis EffectAI Isn’t Taking Your Job - It’s Helping You Work Smarter | EP10AI isn’t coming for your job - but it is changing how you do it. In this episode, we unpack how AI tools, like Canva’s new AI code generator, are transforming productivity, creative workflows, and even the way we build software. From marketing to development, AI has become a co-pilot, not a replacement. But here’s the catch: you still need to understand the basics. Whether it’s writing code or evaluating AI-generated copy, relying blindly on tech without foundational skills can lead to insecure, ineffective, or downright broken outputs. This is a conversa...2025-05-1526 min
The Adonis EffectWhy Data Protection Is a Business Priority | EP9Chloe and Derek dive into the often-overlooked side of digital marketing and online business: data protection. With privacy laws tightening and consumers becoming more aware of how their information is used, protecting customer data is no longer optional - it’s a business necessity.In this episode, we break down what data protection really means, why it matters more than ever, and how to implement best practices to build trust and stay compliant.Whether you're collecting emails or running full-blown digital campaigns, you need to know how to manage data responsibly. If you want to ke...2025-05-0834 min
The Adonis EffectThe Real Growth Strategy – Customer Retention & Loyalty | EP8Acquiring new customers is exciting - but keeping them is where real growth happens. In this episode, we dive deep into the world of customer retention: what it is, why it matters, and how you can turn one-time buyers into lifelong brand advocates.We’ll explore proven strategies to boost retention, increase customer lifetime value, and create brand loyalty that compounds over time. If you’re ready to build a business that people come back to again and again, this one’s for you.Follow Adonis Media's Socials:LinkedIn | Instagram | Facebook | X | Yo...2025-05-0229 min
The Adonis EffectWhy Funnels Are Outdated - And Why the Flywheel Model Drives Real Growth | EP7Funnels have been the go-to framework in marketing for years - but let’s be honest, they’re a little outdated.They treat customers like a one-time transaction, not an ongoing relationship. In this episode, we’re flipping the script and introducing a better way to grow: the flywheel model.Unlike a funnel, the flywheel never stops. It creates momentum, encourages loyalty, and turns your customers into your biggest growth engine. If you want sustainable business growth and deeper customer relationships, this one’s for you.Follow Adonis Media's Socials:Linked...2025-04-1726 min
The Adonis EffectContent Marketing Strategies That Drive Engagement | EP6Content is everywhere - but good content? That’s rare. In this episode, we’re diving into what it really takes to create content that gets noticed, gets shared, and gets results. Whether you're building a brand, growing an audience, or driving conversions, you need a smart content marketing strategy - not just more content.We’ll break down the different types of content, how to plan and distribute it effectively, and what metrics actually matter. If you’re tired of posting into the void, this episode is your roadmap to consistent content that delivers real ROI...2025-04-1030 min
The Adonis EffectThe Power of Storytelling in Marketing – How to Captivate & Convert | EP5Facts and features alone won’t make your brand stand out - but a powerful story will. Storytelling is at the heart of human connection, and in marketing, it’s the secret sauce that transforms brands from forgettable to iconic.In this episode, we break down the power of storytelling in marketing, why it works, and how you can use it to captivate your audience and drive real business results. We discuss the psychology behind storytelling, the key elements of an effective brand story, and real-world examples of brands that have mastered the art of narrative marketing.2025-04-0328 min
The Adonis EffectThe Power of Brand Positioning – How to Stand Out in a Crowded Market | EP4In today’s saturated market, having a great product or service isn’t enough - you need a clear, strategic brand position that sets you apart from the competition. In this episode, we’ll break down what brand positioning really means, why it’s crucial for business success, and how companies can carve out a distinct place in their industry.We’ll discuss the key elements of strong brand positioning, real-world examples of businesses that have nailed it, and actionable steps to refine your own positioning. If you want your brand to be memorable and the go-to choice in...2025-03-2038 min
The Adonis EffectThe Psychology of Marketing – Why People Buy | EP3Marketing isn’t just about flashy ads - it’s about understanding human behaviour.In this episode, we dive into the psychology behind why people buy, exploring the emotional triggers, decision-making processes, and subconscious factors that influence purchasing behaviour.Whether you're crafting ads, writing website copy, or launching a new product, understanding buyer psychology is the key to more effective marketing."Nothing Gets Sold Until the Story Gets Told" by Steve MulterOther Book Recommendations:"Building a Story Brand" by Donald Miller"Atomic Habi...2025-03-1344 min
The Adonis EffectVision, Mission & Core Values: The Blueprint for a Winning Strategy | EP2A business without a clear vision, mission, and core values is like a ship without a compass - it may move, but it won’t have a clear direction.In this episode, we’ll break down why these foundational elements are critical for business success, how they shape your strategy, and why companies that skip this step often struggle to grow sustainably.We’ll also dive into real-world examples of businesses that have leveraged their vision, mission, and values to create powerful brands and strong company cultures. Whether you’re a startup or an established business...2025-03-0638 min
The Adonis EffectWelcome to The Adonis Effect: Shaping the Future of Marketing | EP1In our inaugural episode, we’re excited to introduce ourselves - Chloe and Derek, the minds behind Adonis Media. This is more than just a podcast; it’s a platform where passion for marketing meets the drive to help businesses thrive. We’ll share our personal journeys: the pivotal moments that shaped our careers, the challenges we faced, and the lessons we learned along the way. You’ll hear the origin story of Adonis Media - why it was created, what it stands for, and the meaning behind The Adonis Effect. Our goal...2025-02-2737 min
The Adonis EffectThe Adonis Effect TrailerThe Adonis Effect explores the art and science of transformation in the world of marketing and business growth. Just as the Adonis butterfly symbolises evolution and beauty, this podcast delves into how brands can break through their limits, scale strategically, and create extraordinary impact.Join us as we uncover the strategies, stories, and data-driven insights that empower businesses to transform and thrive.Whether you're a business leader, marketer, or entrepreneur, discover how to harness The Adonis Effect to take your vision to new heights.2025-02-2001 min