Shows
Keep OptimisingCustomer Retention: Mistakes to Avoid with Thomas LalasThomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscriptions do more than just drive repeat sales A genius way to boost social proof using excited customers Dive in: [05:23] Key to retention: product frequency. [09:21] Subscription vs. non-subscription loyalty. [11:48...2025-02-1933 min
eCommerce MasterPlanTop Tip for eCommerce Growth in 2025 feat. 9 expertsEvery January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"Here's our expert line up: Jay O’Neill from Tap Digital, Jim Herbert from Patchworks, Lucia Locatelli from Doofinder, Emilie Benoit from Shopify, Miya Knights from Retail Technology Magazine, Yiqi Wu from Aimerce, James Cowie from SHOPLINE, Nora Zukauskaite from TikTok Shop, And Carolyn Shelby from Yoast. Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this exper...2025-01-2033 minKeep OptimisingMeta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous ForeverJanis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions. In this episode, we discuss: How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience ...2025-01-1538 minKeep OptimisingAI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, DescriptomizerThomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. In this episode, we discuss: The secret to writing AI-powered product descriptions that actually convert Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce How to use AI to uncover hidden customer desires and boost engagement The future of copywriting: Will AI replace human writers? Dive in: [05:23] Improving AI for better produc...2024-12-1835 mineCommerce MasterPlanEpisode 500: Top Tips for Making an eCommerce Store More ProfitableYou are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:“what’s your top tip to make an eCommerce store more profitable?” Here’s our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Playbook, Lucy Jeffrey from Bare Kind Socks, Christine Nicholson, The Exit Readiness Expert, Jaye Cowle from Launch, James Gurd, Digital Juggler Ltd., Gary Amstutz from RubberStampSA, Adam Bastock, Small99 Kathleen Sullivan Garman, SullyGarman & Associates Steven Sashen from Xero Shoes Anthea Morris, Better...2024-07-2245 mineCommerce MasterPlanWant more Speaking Gigs? with Look Fabulous Forever’s Janis ThomasJanis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. Hit PLAY to hear: The importance of public speaking in business Why you need to overcome your fear of public speaking ...2024-06-2447 mineCommerce MasterPlan7 Top Tips for Tech Stack Optimisation in 2024Yup, we're doing another multi-guest mashup!This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: "What is your top tip for Tech Stack Optimisation in 2024?" Tech Stack Optimisation – but what’s that??! I hear you cry. Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. Our guests are: Rachael Jones from Studio Rotate, James Gurd of Digital...2024-04-0833 mineCommerce MasterPlanTikTok & TikTok Shop eCommerce Success StrategiesTikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:Barney Waugh, TikTokBen Muir, Unsociable - ads expertManisha Taparia, Shipbob - ops expertThiago Nogueira, Insense - influencer expertHit PLAY to hear:How to work out what you should be doing on TikTokHow to set up TikTok...2024-02-0554 minKeep OptimisingAffiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBankThomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.In this episode, we discuss:The importance of a targeted and evergreen affiliate offerHow paying commissions promptly positively affects your program and why reserves are key for handling refundsWhat competitive commission rates can mean for your business and your affiliatesDive in:[02:54] Thomas’ affiliate marketing journey.[06:30] Getting your affiliate offer right....2024-01-3141 mineCommerce MasterPlan7 Experts Share Their Top Tip for eCommerce Growth in 2024Every January, we come up with an episode that serves as your comprehensive guide to achieving success.This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:Emily Long from Genie Goals,Rosie Bailey from Nibble,Kathleen Sullivan Garman from SullyGarman & Associates,Peter Beckman from Treyd,Anita Kulkarni from SHOPLINE,Dave Smallwood from Super Payments,And Janis Thomas from Look Fabulous Forever.Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to ensure profitable g...2024-01-2233 mineCommerce MasterPlanMastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë ThomasOur host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend UK events.[23:45] Must-attend events in the USA.[26:43] Making the most...2024-01-1547 mineCommerce MasterPlanThe 4 Best Marketing Strategies in 2023 with the brilliant Ian Leslie, Industry WestIan Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.Always insightful, in this episode we discuss:The main decision to move from Magento to ShopifyHow do you enhance interaction with B2B customers on Shopify?Why they're redesigning their Shopify store alreadyThe four be...2023-11-2732 minKeep OptimisingTikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J VosperThomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. Going from zero to 33,000 followers in that time, with a low-cost strategy.In this episode we discuss:Selling via methods OTHER than TikTok ShopOrganic TikTokCreator TikTokStrategies to engage with influencers and ensure better outreach and engagementThe balance between perfection in content creation and the need for consistent outputWhere do you start with TikTok?How do posts on TikTok drive engagement, followers, and website traffic?[01:12] Thomas J...2023-11-0145 min
Beyond Net Zero JourneyCloud Audit - Switching from Zoom to WherebyOn this episode of Beyond Net Zero Journey, host Chloe Thomas explores her recent transition to a more sustainable video conferencing solution.Recognizing that using video conferencing platforms like Zoom can contribute to carbon emissions, Chloe references Mike Burners Lee's book, "How Bad Are Bananas," (episode 3) which estimates that using Zoom emits around 50 grams of carbon per hour on a desktop.Chloe suggests that using Whereby could be a more eco-conscious option for video conferencing that aims to be better for the planet and people while offering similar or better functionality compared to Zoom.2023-08-0102 minBeyond Net Zero JourneyCloud Audit (ish) Changing Mobile Phone contract to Honest MobileOn this episode of Beyond Net Zero Journey, host Chloe Thomas shares her recent discovery of a mobile phone service provider in the UK that aligns with her mission of reducing carbon usage. Chloe discusses her decision to switch to Honest Mobile, a BCorp and carbon-negative company that offers a better roaming deal and contributes to environmental causes. She highlights the social proof and eco-consciousness of Honest Mobile, including their carbon offsetting initiatives and awards. Chloe expresses her satisfaction with the service and customer support she received, emphasizing the company's prompt and helpful...2023-07-1805 minKeep OptimisingCommunity: How Look Fabulous Forever use their Facebook Group with Janis ThomasJanis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.In this episode we discuss:The key considerations and challenges in choosing the right platformTreating all participants equally in a customer communityOvercoming the negative perception of FacebookHow to enhance your products and services from community feedbackHow to not be overly-commercial in your community messagingDownload our ebook >> https://keepopt.c...2023-07-1235 minBeyond Net Zero JourneyFinal Sustainable Business Banking UpdateOn this episode of Beyond Net Zero Journey, host Chloe Thomas provides the final update on her mission to change her business banking set up so it's better for the planet. She believes that she has reached the law of diminishing returns with the banking project, so it's time to move on to the next caron reduction project... the cloud. Other Benefits:Chloe shares her experiences working with new banks, highlighting that they are much easier to work with compared to the old ones. She has found the process enjoyable, especially...2023-07-0414 minBeyond Net Zero JourneyBook Review - The Carbon AlmanacOn this episode of Beyond Net Zero Journey, host Chloe Thomas invites listeners to join her in a book review of "The Carbon Almanac," a beautifully designed book that offers inspiration and education on the climate crisis. Chloe discusses the collective behind the book, their meticulous research, and the vast resources available on their website. She recommends buying a physical copy of the book from sellers such as B Corps, xigxag, or World of Books and suggests reaching out with any questions or future episode topics. Chloe also updates listeners on her current...2023-06-2105 minBeyond Net Zero JourneyOur first interview! Meet Carbon PoditiveIt's our first ever interview![warning- Chloe edited this herself, so apologies for the audio not being better!!]Chloe's chatting to Andrew Bosomworth, founder of the brilliant Carbon Poditive tool.This tool has saved Chloe HOURS of trying to work out how to enable her listeners (you included) to listen carbon-guilt free. An awesome easy to use tool, from a team on a brilliant mission.Make your podcast Carbon Poditive here: https://carbonpoditive.com/Thanks for listening.If you've got comments, ideas, or suggestions...2023-06-0629 minBeyond Net Zero JourneyBook Review - The World is On Fire But We're still Buying Shoes by Alec LeachIt's time for another book review - and now Chloe's focusing on book directly relevant to eCommerce.This time it's "The World is on Fire but we're Still Buying Shoes" by Alec Leach.Get your copy here: https://alecleach.com/products/the-world-is-on-fire-but-we-re-still-buying-shoesComment on Chloe's LinkedIn Post about it here: https://www.linkedin.com/posts/activity-7022182197113577472-S0q4/Thanks for listening.If you've got comments, ideas, or suggestions on this or for a future topic please contact Chloe via LinkedIn https://www.linkedin.com/in/chloethomasecommerce/...2023-05-2303 min
eCommerce ExploredInventory Problem Solving Panel DiscussionWARNING - not our usual audio standards... BUT the discussion was great so we thought you deserved to hear it.In discussion are:Rosie Bailey, NibbleRonald Dod, RealiftMatt Williams, ReturnalyzeChloe Thomas, eCommerce MasterPlanKey topics covered:How is the overstocks situation right now? How's it evolving as the year progresses?We picked DATA as one of the key trends from the event - would you agree to access, making sense of, and using data is going to be ever more crucial for success?Another trend is cross-team collaboration - thoughts?Finally - your...2023-04-2741 minBeyond Net Zero JourneyTaking the Flight Free Pledge with Flight Free UKReducing the carbon footprint of our business travel has always been part of the journey, and talking about it can have a massive carbon shadow impact (inspiring others to do the same).To help do that Chloe's taken the Flight Free Pledge:What is it?Why take it?How to use it for increasing Carbon ShadowAND... the impact so far...Useful links:Take the pledge with Flight Free UK (no flights OR limit your flights) https://flightfree.co.uk/ Announcement post on LinkedIn https://www.linkedin.com/posts/chloethomasecommerce_im-going-flight-free-this-year-are-you-activity-7024339317149847552-Ae362023-04-2504 min
eCommerce MasterPlanDo We Need a More Radical Solution to the Overstock Problem? - eCommerce ExploredIn this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Do we need a more radical solution to the overstock problem?Our experts for this session are:Camilla Olson from SavitudeMegan McCann from M1LE LONDONListen now as we discuss the strategic and behavioural changes that are necessary to really change the overstock situation. Prepare to be inspired!This episode is part of a series of sessions to help you take control of your cashflow, profits...2023-04-2040 mineCommerce ExploredDo We Need a More Radical Solution to the Overstock Problem?In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Do we need a more radical solution to the overstock problem?Our experts for this session are:Camilla Olson from SavitudeMegan McCann from M1LE LONDONListen now as we discuss the strategic and behavioural changes that are necessary to really change the overstock situation. Prepare to be inspired!This episode is part of a series of sessions to help you take control of your cashflow, profits...2023-04-2040 min
eCommerce MasterPlanIs the Solution to Overstocks in our Returns Data? - eCommerce ExploredIn this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Is the solution to overstocks in our Returns data?Our experts for this session are:Ronald Dod from RealiftMatt Williams from ReturnalyzeListen now to learn how much value you can get out of your returns data, and how that can help avoid future overstocks.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by...2023-04-1332 mineCommerce ExploredIs the Solution to Overstocks in our Returns Data?In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Is the solution to overstocks in our Returns data?Our experts for this session are:Ronald Dod from RealiftMatt Williams from ReturnalyzeListen now to learn how much value you can get out of your returns data, and how that can help avoid future overstocks.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by...2023-04-1332 min
eCommerce MasterPlanHow Do We Forecast Better to Avoid Future Overstocks and Ease Cash Flow Issues? - eCommerce ExploredIn this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: How do we forecast better to avoid future overstocks and ease cash flow issues?Our experts for this session are:Ciara StockelandMark Hook from Inventory PlannerListen now to find out how you can forecast better to avoid future problems.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.2023-04-0632 mineCommerce ExploredHow Do We Forecast Better to Avoid Future Overstocks and Ease Cash Flow Issues?In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: How do we forecast better to avoid future overstocks and ease cash flow issues?Our experts for this session are:Ciara StockelandMark Hook from Inventory PlannerListen now to find out how you can forecast better to avoid future problems.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.2023-04-0632 min
eCommerce MasterPlanWhere Else Can You Sell Your Excess Stock Without Sending it to Landfill? - eCommerce ExploredIn this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Where else can you Sell your Excess Stock without sending it to landfill?Our experts for this session are:Moe Hachem from Sneaker ImpactSimon Payne from Sole ResponsibilityListen now to learn ways to ensure your products don’t become rubbish, to maximise your margins, AND to turn that overstock back in to cash - fast.This episode is part of a series of sessions to help yo...2023-03-3037 mineCommerce ExploredWhere Else Can You Sell Your Excess Stock Without Sending it to Landfill?In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Where else can you Sell your Excess Stock without sending it to landfill?Our experts for this session are:Moe Hachem from Sneaker ImpactSimon Payne from Sole ResponsibilityListen now to learn ways to ensure your products don’t become rubbish, to maximise your margins, AND to turn that overstock back in to cash - fast.This episode is part of a series of sessions to help yo...2023-03-3037 min
eCommerce MasterPlanHow can you Sell your Excess Stock to your Existing Customers? - eCommerce ExploredIn this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: how can you sell your excess stock to your existing customers?Our experts for this session are:Rosie Bailey from NibbleAna Llorente from DooFinderListen now to learn how you can leverage your existing customers and marketing channels to clear that overstock and turn it back into cash.This episode is part of a series of sessions to help you take control of your cashflow, profits, and...2023-03-2339 mineCommerce ExploredHow can you Sell your Excess Stock to your Existing Customers?In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: how can you sell your excess stock to your existing customers?Our experts for this session are:Rosie Bailey from NibbleAna Llorente from DooFinderListen now to learn how you can leverage your existing customers and marketing channels to clear that overstock and turn it back into cash.This episode is part of a series of sessions to help you take control of your cashflow, profits, and...2023-03-2339 min
eCommerce ExploredIntroducing eCommerce Explored - Solving the Overstocks ProblemWelcome to the eCommerce Explored Podcast!Hosted by eCommerce veteran Chloe Thomas, we're on a mission to help businesses understand the less explored areas of eCommerce in order to improve their profits, cashflow, and environmental impact.eCommerce Explored is a seasonal show releasing groups of episodes to explore our topic of choice.Our first topic will be Overstocks!A huge problem in retail and eCommerce at the moment, both becauseLots of brands have too much stock sitting in their warehouseAND because as the cost of acquisition continues to rise...2023-03-0702 mineCommerce MasterPlanRunning 7 Figure WooCommerce Business Nohma from a Campervan with Charlie Low and Dale ComleyCharlie Low and Dale Comley are the co-founders of Nohma (formerly and at time of recording... Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and travelling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce site.We explore how working whilst travelling has given them the right kind of constraints to be working productively. We also talk about their long-term approach to SEO and Google rankings, writing content to attract journalists and media outl...2023-01-3032 mineCommerce MasterPlan8 Experts share their Top Tip for eCommerce Growth in 2023?Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO’s Chief Operating Officer Chaya Oosterbroek, BigCommerce’s Meghan Stabler, the founder of eCommerce Tech Derric Haynie, Chris Dawson from ChannelX (the rebranded Tamebay), Jessica Totillo Coster from the eCommerce Badassery Podcast, and Kelly...2023-01-0943 mineCommerce MasterPlanChloe's Top 3 Marketing Tools & Shopify Apps to Improve your eCommerce sales in 2023We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format.There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be improving to ride what’s going to be a rocky year.So I thought I’d do an episode where we shine a light on each of them so you can work out if you should be bringing them into your ma...2023-01-0232 mineCommerce MasterPlanThe Big Trends in eCommerceWant to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now.Our guest Raphael Thiolon is an Executive Director at Verlinvest a global private equity investment company with offices around the world. Raph leads the global...2022-12-1231 minKeep OptimisingTikTok Organic 101 DTC Marketing with Cal DevineCal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world.Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right now.Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe...2022-10-2630 mineCommerce MasterPlanGrow from 7 figures to 8 figures in beauty with Janis Thomas from Look Fabulous ForeverJanis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’re currently doing millions a year, and working towards double figure millions.We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value...2022-09-1938 minKeep OptimisingPerfecting your "Recession" DTC Marketing Plan with Ian HammersleyIan Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times.[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe woul...2022-08-2435 mineCommerce MasterPlanSupply Chain Crisis - Solved. Top eCommerce Operations TipsWell.. not quite!But for our 400th episode, we're squeezing the best advice on how to deal with this hugely frustrating issue.Thanks to our expert guests for their tips on how to minimise the impact of the supply chain crisis on your eCommerce store.Hear tips from:- Ian Hammersley, The Hammersley Brothers- Kelly Barner, Dial P for Procurement Podcast- Martin Heubel, Consulterce- Gavin Warwick, SmartFreight- Sara Arthrell, BrightPearl and Inventory PlannerPLUS host Chloe Thomas...2022-08-2240 mineCommerce MasterPlanShould "sustainability" be your Number 1 marketing message? With Hugo & Thomas from CanopeyThomas Panton & Hugo Douglas-Deane are the co-founders at Canopey (which at the time of recording was called Greenr).They’re building the UK’s most accessible and comprehensive sustainable shopping marketplace.We're discussing how they're vetting their products, and LOTS about the best way to win new customers for a sustainable brand (or marketplace!)Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love...2022-06-2038 minKeep OptimisingYou Asked, Chloe's answering - it's our epic 100th EpisodeFor our 100th episode our host, Chloe Thomas, will be answering YOUR questions.She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year. If there's a question you've been meaning to ask... we bet it's covered in this epic episode.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo2022-05-2553 minKeep OptimisingSEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon LeibowitzBrandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads.In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strategy for your eCommerce store - and it's something everyone can do!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviy2022-05-0429 mineCommerce MasterPlanSustainability and Community are super-powering Shopify fashion brand PanteeKatie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock. Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal start with a growing tribe of happy customers, amazing press coverage including being named one of the ‘9 best sustainable lingerie brands you need to know about’ AND being one of this year’s Drapers 30 under 30! (for non-UK listeners, Drapers Magazine is the beating heart of the UK fashion industry).Katie's chatting with eCommerce MasterPlan Host Chloe Thomas about how she's built a strong...2022-02-1434 mineCommerce MasterPlaneCommerce Experts Mashup inc Magento, Shopware, Sue Monhait & Arlen RobinsonOne of our famous expert mash-up episodes! Each of our guests has been asked for their top tip for eCommerce Success in 2022. We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal. This year our guests are... Chris Dawson from TamebaySue Monhait from Gift Biz UnwrappedJamie Huskisson from JH and Meet MagentoBen Marks from ShopwareLuke Hodgson from eCommerce ThinkingRytis Lauris from OmnisendTim Richardson from Your Basket is EmptyArlen Robinson from OSI Affiliate Software and the eCommerce Marketing Podcast. 2022-01-2040 mineCommerce MasterPlaneCommerce Experts Mashup inc Tim Richardson, Ben Marks, Arlen Robinson & Luke HodgsonOne of our famous expert mash-up episodes! Each of our guests have been asked "What is the most important thing we learnt in eCommerce in 2021?" We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal. This year our guests are... Chris Dawson from TamebaySue Monhait from Gift Biz Unwrapped,Jamie Huskisson from JH and Meet MagentoBen Marks from ShopwareLuke Hodgson from eCommerce ThinkingRytis Lauris from OmnisendTim Richardson from Your Basket is EmptyArlen Robinson from OSI Affiliate Software and...2022-01-0635 mineCommerce MasterPlanChloe's Marketing Launch FrameworkThere's not enough companies in eCommerce embracing 'launches' - so as an end-of-year special we're sharing our host Chloe Thomas being interviewed about the Marketing Launch Framework.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2021-12-2745 mineCommerce MasterPlanOur new Net Zero focusAs of today, we're all about helping you to both create a successful eCommerce business AND inspire and help you along the path to net zero. In this episode Chloe is explaining WHY we're doing this, and WHAT it means.==========Useful links:The climate conference Chloe mentions https://www.youtube.com/playlist?list=PLoSGXu2qwXzHAHIjz7XxTiO1IWDy87Ete Our Net Zero Status Page https://ecommercemasterplan.com/our-net-zero-journey-updates/New Podcast - Beyond Net Zero Journey https://www.beyondnetzerojourney.com/Apply to be a guest - https://ecommercemasterplan.com/guest/Our Offsetting progress so...2021-12-0915 minBeyond Net Zero JourneyIntroducing the Beyond Net Zero Journey PodcastA quick guide to why Chloe Thomas (eCommerce MasterPlan, Keep Optimising) has created this new audio diary of her businesses journey to net zero and beyond.Find out more at https://beyondnetzerojourney.comVerification code ZvVo9elkwOJFTaH7BYUU2021-12-0102 minKeep OptimisingBlack Friday 2021 - 7 eCommerce Experts Share their Top Tips for SuccessIn this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now. Our experts include: Jessica Totillo Coster from the eCommerce Badassery Podcast10,000 Customers' Lucy BloomfieldDigital Gearbox's Becky HopkinJon Tucker from HelpflowMatt Edmundson from the eCommerce PodcastHost of the Honest eCommerce Podcast Chase ClymerAND our host Chloe Thomas shares her...2021-09-2935 mineCommerce MasterPlanBONUS - Top Tips for Black Friday 2021 from the Keep Optimising PodcastIn this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business.
Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now.
Our experts include:
Jessica Totillo Coster from the eCommerce Badassery Podcast
10,000 Customers' Lucy Bloomfield
Digital Gearbox's Becky Hopkin
Jon Tucker from Helpflow
Matt Edmundson from the eCommerce Podcast
Host of the Honest eCommerce Podcast Chase Clymer
AND our host Chloe Thomas shares her advice...2021-09-2935 minKeep OptimisingNew Marketing: Improve all your marketing with a One Click CheckoutIn this episode host, Chloe Thomas is catching up with Ian Leslie to talk payment systems - and it's much more exciting than you might think....Up until recently, Ian’s been the Chief Marketing Officer at US furniture retailer Industry West (and been a regular guest discussing the cool new marketing and platform developments he’s been doing there, on our sister podcast eCommerce MasterPlan.). He’s now working at Bolt as the Senior Director of Retail Advocacy, helping Bolt to make their products ever more awesome, AND retailers to get the best out of Bolt. We're...2021-08-1132 minKeep OptimisingNew Marketing: TikTok for eCommerce with the Sugatan teamIn this episode host, Chloe Thomas is chatting with TikTok experts… Kris Sugatan and Holly Rae.Kris is the founder and CEO of Sugatan, where she and her team focus on growing eCommerce brands to 8 figure revenue using sophisticated and super creative social media ad strategies. She’s also the host of the Sugatan Effect Podcast.Holly is an eCommerce video ads strategist and Sugatan’s TikTok specialist.We're discussing what the opportunity is on Tik Tok, and how to take advantage of it.Get all the links and resources we mentio...2021-08-0441 minKeep OptimisingMarketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J VosperThomas has been in the marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, and now with his hugely successful startup aisle3 – where he and his team are creating “an online shopping time machine”. We're discussing the reasons you might want to NOT sell on marketplaces - and the questions you should be asking yourself to work out if it is or isn't the right way to go for your business.Get all the links and resources we menti...2021-07-1433 min
eCommerce MasterPlanChloe Thomas introduces the eCommerce MasterPlan PodcastToday has been a very long time coming, so if you’re listening to this – thank you, I am truly grateful. And I would love to know what you think, and what you’d like to hear more of. This is podcast zero, and in this one I’m going to explain what the eCommerce MasterPlan Podcast is all about.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy2021-07-0808 min
Brand & Brew Podcast013: Random Life Things with Chloe ThomasIn this episode, I'm talking all the random things from updates about my Nespresso purchase, to #WFH life, to my Instagram insights from posting Reels. If you're just talking a walk and want someone to chat with, tune into this episode!2021-06-1626 mineCommerce MasterPlanIntroducing... the eCommerce MasterPlan Virtual SummitHead to https://summit.ecommercemasterplan.com/?utm_source=podcast&utm_medium=ecommercemasterplan (ecmp.info/summit) now to register for free!
Key Summit Details:
Live 8th and 9th June
Day 1 = Customer Acquisition
Day 2 = Customer Retention
12 brilliant speakers (some you'll know from this podcast)
Each session sharing a brilliant way to improve your sales this year & beyond
All totally free
All hosted by Chloe Thomas (the host of this very podcast!)
Head to https://summit.ecommercemasterplan.com/?utm_source=podcast&utm_medium=ecommercemasterplan (ecmp.info/summit) now to register for free!
This podcast uses the following third-party services for...2021-06-0603 minKeep OptimisingIntroducing... eCommerce MasterPlan Virtual Summit 2021Head to https://summit.ecommercemasterplan.com/?utm_source=podcast&utm_medium=keepoptimising (keepopt.com/summit) now to register for free!
Key Summit Details:
Live 8th and 9th June
Day 1 = Customer Acquisition
Day 2 = Customer Retention
12 brilliant speakers (some you'll know from this podcast)
Each session sharing a brilliant way to improve your sales this year & beyond
All totally free
All hosted by Chloe Thomas (the host of this very podcast!)
Head to https://summit.ecommercemasterplan.com/?utm_source=podcast&utm_medium=keepoptimising (keepopt.com/summit) now to register for free!
This podcast uses the following third-party services for...2021-06-0103 mineCommerce MasterPlanWhy team structure was crucial Magento brand Melvin & Hamilton's growth to €7mNicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012. The site now sells 80,000 shoes a year and annual sales are over €7m. He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step.Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and re...2021-02-2232 minKeep OptimisingMarketing Foundations: Storytelling the why, the how, the what with Chloe ThomasIn this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You'll learn about how to create your story, the types of stories that work, AND how to use your story in your marketing. This episode is PACKED with examples.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo2021-01-2739 minKeep OptimisingSocial Media: Instagram - what you should do with Chloe Alysse from TailwindChloe Bubert is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well helping lots of businesses make the most of their Instagram profiles, Chloe is also a fashion influencer and blogger in her own right.In the epsidoes we discuss what you should be posting on Instagran, how to use your Stories, using Hashtag optimisation to grow your followers, getting traffic to your site, and much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo2020-11-2542 mineCommerce MasterPlanBehind the Scenes: how we create and market our podcasts - your questions answeredTo celebrate reaching episode 300 host Chloe Thomas is going to answer our listeners questions about how we create our podcasts. How do we get guests? What is recording like? Editing, promotion and more. We've been collecting your questions and in this episode Chloe will answer them all.Get all the links and resources we mention at eCommerceMasterPlan.com/300This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2020-11-2350 min
eCommerce TechIntroducing the Keep Optimizing Podcast by Chloe ThomasThe Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. You ca...2020-07-3102 mineCommerce MasterPlanIntroducing.... Keep Optimising PodcastThe Keep Optimising Podcast is a the brand new podcast we've created.A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.You can hear a...2020-07-1501 minKeep OptimisingWelcome to the Keep Optimising Marketing PodcastEpisode 000: Welcome to the Keep Optimising Marketing Podcast - in this episode host Chloe Thomas explains what the show is all about and how you can get the most from it.Don't forget to subscribe so you don't miss a single episode.Full details of the show can be found on our website https://keepoptimising.com[updated November 2021]2020-07-1508 minKeep OptimisingAbout The Keep Optimising Marketing PodcastThe Keep Optimising Podcast is the marketing focused show from the makers of the mullti-award-winning eCommerce MasterPlan Podcast.A weekly audio-only podcast that focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing me...2020-07-0701 mineCommerce MasterPlanChloe's Marketing Maxims - 3 ways to increase the performance of ALL your marketingIn this episode just like last time we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!Well in March the Audiobook version FI...2020-04-2728 mineCommerce MasterPlanThe Customer MasterPlan Model - use it to improve your marketing performanceIn this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!Well in March the Audiobook version FINALLY went live.(Why...2020-04-2027 mineCommerce MasterPlaneCommerce Marketing Tips including Google Shopping, Email Marketing, and PersonalisationWe're celebrating the publication of host Chloe Thomas's new book 'eCommerce Marketing: How to get Traffic that BUYS to your Website' by bringing you marketing tips from 3 eCommerce marketing experts. Chloe's joined on the show by Veta Armonaite from Omnisend, Becky Hopkin from Digital Gearbox, and Komal Helyer from Pure360. Each sharing their top tip for eCommerce marketing success in 2019 and beyond. The new book is available now as Kindle and Paperback on Amazon worldwide, and you can find out more at https://eCommerceMarketingBook.comThis podcast uses the following third-party services for analysis: ...2019-11-0426 mineCommerce MasterPlanThe 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual SummitIn this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer retention.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2019-04-2824 mineCommerce MasterPlanMailchimp and Shopify no longer integrating - what you need to do about itOn May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketing up a level at the same time.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com...2019-04-2133 mineCommerce MasterPlanChloe Thomas on setting eCommerce Success GoalsTo celebrate 200 episodes, Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make any year super successful for you.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2019-01-3029 mineCommerce MasterPlaneCommerce Marketing Expert Tips inc Email Marketing and BrandOne of our regular mashups of expert eCommerce opinions. Each has been asked: "What is your top marketing tip for success in 2019?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of eCommerce marketing topics in this show includingmarketplaces, internal marketing, email marketing, brand, customer journey, and much more.Find all the details...2019-01-0218 mineCommerce MasterPlanB2B eCommerce and Amazon tips in this eCommerce Expert Mashup episodeWe're finishing the year with our regular round-up of expert opinions. Each has been asked "What is the most important thing we learnt in eCommerce in 2018?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show includingmarketplaces, B2B on Amazon, email marketing, advertising and PPC, and much more....2018-12-3021 mineCommerce MasterPlan25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual SummitThe eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at eCommerceMasterPlan.com/summit176 In this episode podcast host Chloe Thomas will give us a run down of the top tip from each of the 25 sessions within the summit.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2018-09-1632 mineCommerce MasterPlanWhite Paper: 14 Tips to Beat Newsletter Block - email marketingIn this episode our host Chloe Thomas shares the white paper: "14 Tips to Beat Newsletter Block" that she wrote for email marketing platform dotmailer. Lots of great tips for easily improving your email marketing, and getting more creative with your messages.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2018-08-1218 mineCommerce MasterPlanWhite Paper: Emotional Commerce: Can create double digit eCommerce growthIn this episode our host Chloe Thomas shares the white paper: "Emotional Commerce: How and why considering the emotional impact of your eCommerce website can create double digit growth" that she wrote for the Magento agency Diligent Commerce. Including 3 case studies, and lots of neuromarketing tips. Including insights from Daniel Kahneman. Case studies of Eastpak, lalaBerlin, and Varley.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2018-07-1519 mineCommerce MasterPlanIntroducing the eCommerce MasterPlan PodcastHello, I'm Chloe Thomas, host of the eCommerce MasterPlan Podcast. I've been in eCommerce for over 15 years, starting off client side, working for multichannel retailer Past Times. Yes. Back in 2003 we were juggling the challenges of running high street stores, a mail order catalogue and a website all at the same time. Then I spent 10 years running a marketing agency and consultancy helping eCommerce businesses of all shapes and sizes make the internet work for them, helping high street retailers launch their first ever online operations through to helping new online only startups work out...2018-06-0602 mineCommerce MasterPlanTakeaways from Internet Retailing Expo 2018 Brand Alley, Vodafone, SEO, B2B eCommerceThis week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here's her takeaways of the key learnings for the smaller retailer.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2018-03-2328 mineCommerce MasterPlanTakeaways from Retail Without Borders Marketplaces, China, Japan, Porter Erisman & AlibabaYesterday our host Chloe Thomas attended Europe's largest dedicated marketplaces event - Retail Without Borders. Listen for her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2018-03-1627 mineCommerce MasterPlanTakeaways from DCA - Email Marketing, Video, Direct Mail, and Customer PsychologyLast week our host Chloe Thomas attended the DCA's Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email marketing advice; 2 great video marketing tips AND some very cool Direct Mail statsThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2017-11-0926 mineCommerce MasterPlanTakeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace newsOur host Chloe Thomas attended Channel Advisor's Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company - enjoy!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2017-05-2233 mineCommerce MasterPlanTakeaways from Direct Commerce Association Digital Marketing Day-CRO & Email AutomationOur host Chloe Thomas attended the DCA Digital Marketing Day last week, and now brings you her quick picks of the top takeaways from the event. Including great advice on how to get started with Optimisation and Personalisation. AND how Funky Pigeon has reworked their automated emails to create huge results.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2017-05-0416 mineCommerce MasterPlanAsk Chloe! Answers to your questions, inc Email marketing, About us pages, Startups and moreThis is our second "Ask Chloe" episode. Chloe Thomas (our host) answers 6 questions posed members of the eCommerce MasterPlan World Facebook group. Including lots of email marketing advice, product photo tips, mistakes for eCommerce startups to avoid, how to improve your marketing when there's just you! And the best ways to increase site visitors and sales. Have a listen! And join the group to ask your question.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2017-05-0141 mineCommerce MasterPlanTakeaways from Internet Retailing Expo inc John Lewis, Sainsburys, and Maplin.Our host Chloe Thomas attended Internet Retailing Expo last week, and now brings you her pick of the top takeaways from the event. Very much focused on devices, development, and keeping yourself and your business on track.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2017-04-1323 mineCommerce MasterPlanFE International's Thomas Smale - Buy or Build? How should you get started in eCommerce?Thomas Smale co-founded FE International in 2010. It is now the world’s largest website brokerage focused on eCommerce, SaaS, and content websites! Thomas is joining me today to discuss “Buy or Build” – if you’re not yet in eCommerce should you start you own business, or buy an existing one? We discuss this in depth, plus how to get started on the buying path.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2017-01-1234 mineCommerce MasterPlanTakeaways from Internet Retailing and eDelivery for smaller retailer. Customer experienceOur host Chloe Thomas attended both the Internet Retailing Conference, and eDelivery Conference last week, and now brings you her pick of the top takeaways from the event. Including product, single customer view, customer experience, and lots on delivery. Including insights from Airbnb, Holland and barratt, Feelunique, Boots and moreThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2016-10-1722 mineCommerce MasterPlanTakeaways from eCommerce Expo for the smaller retailer. Email, CRO, personalisation, ApplepayOur host Chloe Thomas attended eCommerce Expo last week, and now brings you her pick of the top takeaways from the event. Including how to get more email sign ups, improving conversions with personalisation, Apple pay for email, and Chloe's own tips on how reviews can improve your marketing and return on investment.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2016-10-0331 mineCommerce MasterPlanTakeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and moreOur host Chloe Thomas attended the Direct Commerce Association Annual Summit last week, and now brings you her pick of the top takeaways from the day. Including great mobile commerce tips from Amy Africa, how to use Web Chat to increase your sales with Dixons Carphone, some great new research, and Chloe's own How to Grow your Sales with Social Media.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2016-06-0628 mineCommerce MasterPlanAsk Chloe! Answers to your questions, in honour of the launch of "Customer Manipulation"This episode is our 50th! So we're celebrating by answering your questions. The episode also goes live on the day Chloe's new book "Customer Manipulation How to Influence your Customers to Buy More and why an Ethical Approach will Always Win" launches. Questions cover everything from 'Why Customer Manipulation?', to 'How do I get more repeat customers?' and 'Should I invest in web design?' - with (of course) great advice and answers!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2016-05-1635 mineCommerce MasterPlanTakeaways from Internet Retailing Expo - inc Feelunique, Laterooms, Eurostar, BonmarcheOur host Chloe Thomas attended the Internet Retailing Expo last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the tips on the future of eCommerce, UX, CX, new opportunities to grow, and some great ideas from retailers themselves.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2016-05-0235 mineCommerce MasterPlanTakeaways from Catalyst Europe - including FBA, eBay, Amazon, Wholesale, Google and moreOur host Chloe Thomas attended the Catalyst Conference powered by Channel Advisor last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest insight into what's happening in the world of marketplaces, plus some great information on mobile, Google and more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2016-04-2543 mineCommerce MasterPlanTakeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and M&SOur host Chloe Thomas attended The Delivery Conference powered by MetaPack last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest advice from the top eCommerce businesses and the big couriers - and it's not just about delivery, there's a LOT in here about customers too.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2016-02-0854 mineCommerce MasterPlaneCommerce Books for Christmas 2015 - Chloe selects and reviews the ones you wantMy top 5 eCommerce Books to read over Christmas 2015. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2016. And no I don’t think you should read all 5, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities for 2016.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2015-11-3026 mineCommerce MasterPlanChristmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer JourneyThe third in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses the Customer Journey, how to work out which stage you should be focused on improving, and the marketing methods that will increase performance for each stage. LOTS of marketing ideas and tips in this one!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2015-11-1138 mineCommerce MasterPlanChristmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this ChristmasThe second in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what a Delivery Strategy is, why it's important this year, how to use it to increase repeat purchases.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2015-11-0425 mineCommerce MasterPlanChristmas 2015 Tips with eSeller: 1: Should you partake in Black Friday?The first in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what Black Friday is, should you join in, and the different options for joining in.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2015-10-2826 mineCommerce MasterPlanTakeaways from eDelivery Conference, TeCOMM, and DCA for the Smaller RetailerOur host Chloe Thomas attended 3 more eCommerce conferences in the last 2 weeks, and now brings you her pick of the tips and lessons shared. Including updates from London's Direct Commerce Association event, eDelivery Conference, and Romania's TeCOMM Power to the CustomersThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2015-10-2636 mineCommerce MasterPlanTakeaways from the Internet Retailing Conference 2015 for the Smaller RetailerOur host Chloe Thomas attended Internet Retailing last week, and now brings you her pick of the tips and lessons shared there. Get the latest advice from eCommerce businesses such as Marks and Spencer, Very, Littlewoods, Fortnum and Mason, Petspyjamas, Jigsaw and moreThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2015-10-1938 min