Shows
The No Normal Show by BPDClosing the Gap in Men’s HealthStephanie Wierwille, Chris Bevolo, and BPD’s VP, Principal Eric Schafer tackle an often-overlooked issue: men’s health. While women’s health has rightfully received more attention in recent years, men continue to face unique barriers to care, engagement, and outcomes. The team explores why closing this gap matters for health systems and marketers alike and how thoughtful strategies can spark better connections. Along the way, the team share lessons from global brands like Starbucks and Apple, and discuss what it will take to ignite greatness in healthcare’s future.Check out our latest case stu...
2025-09-1640 minThe No Normal Show by BPDThe Hidden Risks of Capacity ComplacencyMany health systems are at capacity, but is that the same as growth? In this episode, Chris Bevolo and Stephanie Wierwille discuss why health systems being “full” might be hiding deeper risks, from missed opportunities to stalled innovation. Plus: we talk about Walgreens' latest restructuring, and the rise of fractional CMOs. Tune in now. Read our blog, "You're Full, But Are You Growing?" here. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
2025-09-0943 minThe No Normal Show by BPDCan CMOs Lead the Future of AI?In this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo break down the viral buzz around Cracker Barrel’s rebrand and highlight the push by Kaiser Permanente employees for AI-related job protections, exploring what these headlines reveal about shifting expectations for consumers and healthcare workers. Then, they explore BPD’s latest blog, The Einstein Divide, which challenges healthcare marketers and CMOs to think differently about leading with AI. Plus, don’t miss details on the return of the Joe Public Retreat—a unique, invite-only event that brings senior healthcare marketers together to shape the future of...
2025-08-2646 minThe No Normal Show by BPDHow Financial Pressures Are Reshaping the CMO RoleOn this episode of The No Normal Show, Desirée Duncan and Chris Bevolo explore how financial pressures are reshaping the CMO role in health systems — from proving ROI to surviving budget cuts — and what it means for the future of healthcare marketing leadership. Along the way, they swap takes on how young adults are engaging with healthcare and debate ChatGPT’s growing role in usability. Plus, get an inside look at the exclusive 2026 Joe Public Retreat in sunny South Beach, where AI will take center stage. Tune in now.Subscribe to The No Normal...
2025-08-1936 minThe No Normal Show by BPDThe Information Tornado: Trust and the Future of Medical AuthorityIn this episode of The No Normal Show, hosts Stephanie Wierwille and Chris Bevolo explore one of the most pressing challenges in healthcare: the decline of centralized medical authority and the growing complexity of health information. From “health-conscious” marketing claims to vaccine skepticism, they unpack the cultural and psychological factors contributing to shifting perceptions of trust. With insights from the Joe Public 2030 report, the discussion highlights how healthcare marketers must evolve—from relying on traditional messaging to designing experiences that meet consumers where they are. Tune in now. Subscribe to The No Normal Rewind, our ne...
2025-08-0542 minThe No Normal Show by BPDCan Healthcare Take on Hollywood Too? Healthcare might be serious business—but who says it has to be boring? In this episode of The No Normal Show, Desirée Duncan and Chris Bevolo ask the question: if banks can sponsor Happy Gilmore 2, why can’t hospitals show up in pop culture too? The duo also explores their Emmy hot takes, Mattel's diabetic Barbie and Mount Sinai's game-changing caregiver clinic. It's time to talk about the unexpected ways healthcare brands can and must integrate into culture. Tune in now. Join our upcoming webinar with Chris Bevolo, Christine Kotler, and Andrew Chang, where...
2025-07-2234 minThe No Normal Show by BPDKeeping Trust Alive in the Age of AIArtificial intelligence is shaking up healthcare marketing and sparking big questions about trust. On this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo dig into the clash between innovation and ethics, from the wild plot of Mountain Head to new insights from OpenAI and MIT. They look at how consumers really feel about AI in branding, the growing risks of deepfake content, and how health marketers can leverage new technology without losing credibility. If you’re navigating the AI revolution in healthcare, tune in.Subscribe to The No Normal Re...
2025-07-0835 minThe No Normal Show by BPDRead the Room: Branding in a Hypercritical AgeIn this episode of The No Normal Show, Desiree Duncan and Chris Bevolo highlight the cultural crossfire brands are navigating today. From Nike’s controversial “Never Again” billboard to NYU Langone’s controversial Super Bowl ad, they explore how even well-intentioned moves can result in backlash in a world of unapologetic commentary and hypersensitive audiences. Fresh from his recent Becker’s and HMPS panels to duo recap conference trends and topics — highlighting AI disruption and the marketing ROI challenge that just won’t go away. For healthcare marketers trying to lead bold while avoiding missteps, this episode is for you.
2025-05-1338 min
We Are, Marketing Happy - A Healthcare Marketing PodcastHMPS25 RecapWe’re back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, delivered with plenty of food, nonstop coffee breaks, and a crowd full of seasoned healthcare marketers from across the country. Plus, there were 70 sessions to choose from!We’re sharing our favorite takeaways, including what it mea...
2025-05-0930 min
touch point podcastTP434: The Evolving CMO: From Brand Steward to Strategic LeaderIn this episode, hosts Chris Boyer and Reed Smith unpack how the role of the Chief Marketing Officer has evolved—both across industries and within health systems.
The expanding CMO playbook – CMOs are now expected to drive growth, lead digital transformation, and influence business-wide decision-making.
The impact of AI and analytics – Today’s marketing leaders must be data-fluent and tech-savvy to keep pace.
Healthcare’s unique pressures – From navigating tight budgets to partnering with clinical and operational leaders, health system CMOs face distinct challenges.
Brand trust in the spotlight – The demand for transparen...
2025-05-0743 minThe No Normal Show by BPDAI: Not a Job Stealer, But a Game Changer – Lessons from the Joe Public RetreatWe had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the pressures CMOs face and the urgent need for a shift in their roles to address market dynamics and stakeholder engagement. From Paul Keckley’s insights on economic pressures to Dr. Marcus Collins’ bold vision for branding as community-building, and Paul Roet...
2025-01-1540 min
touch point podcastTP417 - The 2024 Listener Choice AwardsIn our annual “Best-of” 2024 show, hosts Reed Smith and Chris Boyer reflect back on the past year and the various episodes and topics we discussed, and share results from our annual listener choice awards, including favorite episode and favorite guest. Congratulations to all of our winners and thanks for making this show amazing!Mentions from the Show:
Best Episode:
#3: TP375 - What Does 'Digital First' Really Mean?
#2: TP368 - How Consumerism Is Challenging Healthcare Leadership
#1: TP367 - It's the End of Search as We Know It (and I Feel Fine)
Best Guest:
#3: Chris Bevolo
#2: Ben Dillon
#1: Carrie...
2025-01-0843 min
Shift Forward HealthNew Year, Same Mission (#382)Jared begins 2025 with the State of the State in consumer-centered care. It’s a new year, but the mission remains the same: make significant progress making consumer-centered products and services. All that, plus a special Flava of the Week featuring a list of industry voices that YOU compiled. Whom did you recommend that we follow, watch, read, and listen to, and why are we asking you to add YOUR voice to the list? Journalists: Blake Madden, Christina Farr, Jane Sarasohn-Kahn, Jane Brubaker Patient Experience Professionals: Adam Bunke, Jennifer Carron Passon, Rachel Biblow, Valerie Choni...
2024-12-3129 minHealthcare RapNew Year, Same Mission (#382)Jared begins 2025 with the State of the State in consumer-centered care. It’s a new year, but the mission remains the same: make significant progress making consumer-centered products and services. All that, plus a special Flava of the Week featuring a list of industry voices that YOU compiled. Whom did you recommend that we follow, watch, read, and listen to, and why are we asking you to add YOUR voice to the list? Journalists: Blake Madden, Christina Farr, Jane Sarasohn-Kahn, Jane Brubaker Patient Experience Professionals: Adam Bunke, Jennifer Carron Passon, Rachel Biblow, Valerie Choni...
2024-12-3129 minThe No Normal Show by BPDIgniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMOWe’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO of BPD, Jessica Schmidt, President of BPD, and Chris Bevolo, Chief Transformation Officer of BPD, discuss BPD's rebrand and insights from this year's Healthcare Marketing & Physician Summit in Las Vegas and we hear about how healthcare marketers can leverage precision market...
2024-05-0331 mintouch point podcastTP379 - The Evolving Role of the Chief Marketing OfficerAs Bob Dylan put it so eloquently: “the times, they are a changin’” - and for Chief Marketing Officers in health systems, this is true now more than ever. In this episode, hosts Reed Smith and Chris Boyer discuss the evolving role of the CMO, and the new skill sets required of the role. They are joined by Chris Bevolo who discusses his latest blog post “Rome is Burning” and his advice to marketing leaders weathering the challenges of our industry today. Mentions from the show:
The Evolving Role of the Chief Marketing Officer in 2...
2024-04-1758 minThe No Normal Show by BPDAnnouncing BPD + Revive: A new era in healthcare marketingBPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bevolo, President of Revive, as they explore the future of healthcare.
2023-12-0725 min
I's on Brand: Insights, Innovation, and ImplementationWhat would healthcare marketers do if they weren't in healthcare?Healthcare marketers face major transformation as disruptors like Amazon and Apple expand into the healthcare market. Paired with the slow-moving and often internally focused nature of campaigns, marketers must adapt in order to keep up with these consumer-oriented giants entering the care delivery space. Host Philip Guiliano and guest Chris Bevolo, CEO of Revive, explore how marketers could respond to and overcome healthcare’s historic and emerging challenges by adopting a consumer-centric mindset.
Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com or Nancy Adzentoivich, Head of Business Development, at n.adzentoivich@brandactive.com.
Check out our website fo...
2023-10-2623 min
IMDaily - Innovate Marketing DailyRevive announces new CMO SWAT TeamRevive announces new CMO SWAT Team. Marketing and communications experts from leading U.S. health systems, Marian Dezelan and Kristen H. Wevers, join forces with Revive to help advise healthcare leaders on the most pressing issues today."Having the most experienced, innovative health system CMOs helping our clients with their thorniest issues and biggest opportunities is a great example of how Revive embraces the chaos of healthcare to build groundbreaking brands," said Chris Bevolo, Revive CEO.LINKShttps://www.reviveagency.com/IMDaily is brought to you by https://MyPodcast.MediaHosted by...
2023-09-2206 minThe No Normal Show by BPDChris Bevolo, Revive CEO, on the future of healthcare, marketing, and agency lifeRevive Names Chris Bevolo Chief Executive OfficerBevolo brings 20-plus years of healthcare industry leadership, previously serving as Revive’s chief growth & brand officer
2023-02-0832 min
Unlock A Binge-Worthy Full Audiobook On Your Commute.Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare by Chris BevoloPlease visithttps://thebookvoice.com/podcasts/1/audiobook/610868to listen full audiobooks.
Title: Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare
Author: Chris Bevolo
Narrator: Mike Stanley
Format: Unabridged Audiobook
Length: 9 hours 30 minutes
Release date: July 26, 2022
Genres: Medicine & Naturopathy
Publisher's Summary:
On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering...
2022-07-269h 30Relish: This Transformative Full Audiobook For Busy Professionals.Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare by Chris BevoloPlease visithttps://thebookvoice.com/podcasts/1/audiobook/610868to listen full audiobooks.
Title: Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare
Author: Chris Bevolo
Narrator: Mike Stanley
Format: Unabridged Audiobook
Length: 9 hours 30 minutes
Release date: July 26, 2022
Genres: Marketing & Advertising
Publisher's Summary:
On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering...
2022-07-269h 30Power-Up With The Full Audiobook That Keeps Story Seekers Hooked.Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare by Chris BevoloPlease visithttps://thebookvoice.com/podcasts/1/audiobook/610868to listen full audiobooks.
Title: Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare
Author: Chris Bevolo
Narrator: Mike Stanley
Format: Unabridged Audiobook
Length: 9 hours 30 minutes
Release date: July 26, 2022
Genres: Economics
Publisher's Summary:
On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything...
2022-07-269h 30Get Top Full Audiobooks in Business & Economics, Marketing & AdvertisingJoe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare by Chris BevoloPlease visithttps://thebookvoice.com/podcasts/1/audiobook/610868to listen full audiobooks.
Title: Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare
Author: Chris Bevolo
Narrator: Mike Stanley
Format: Unabridged Audiobook
Length: 9 hours 30 minutes
Release date: July 26, 2022
Genres: Marketing & Advertising
Publisher's Summary:
On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering...
2022-07-269h 30Get Top Full Audiobooks in Business & Economics, EconomicsJoe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare by Chris BevoloPlease visithttps://thebookvoice.com/podcasts/1/audiobook/610868to listen full audiobooks.
Title: Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare
Author: Chris Bevolo
Narrator: Mike Stanley
Format: Unabridged Audiobook
Length: 9 hours 30 minutes
Release date: July 26, 2022
Genres: Economics
Publisher's Summary:
On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything...
2022-07-269h 30Listen to New Full Audiobooks in Health & Wellness, Medicine & NaturopathyJoe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare by Chris BevoloPlease visithttps://thebookvoice.com/podcasts/1/audiobook/610868to listen full audiobooks.
Title: Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare
Author: Chris Bevolo
Narrator: Mike Stanley
Format: Unabridged Audiobook
Length: 9 hours 30 minutes
Release date: July 26, 2022
Genres: Medicine & Naturopathy
Publisher's Summary:
On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering...
2022-07-269h 30
Health2049Insightful View of Health Care ValuesHow can health care consumerism transform the patient experience? Chris Bevolo, Chief Brand Officer at Revive, reflects on his recent book, “Joe Public 2030: Five Potent Predictions, Reshaping How Consumers Engage Healthcare," and how his research continues to uncover new directions and ways to learn from the past and present with Health2049 podcast co-host Bisi Williams. He draws on his experience in healthcare marketing to share possible future scenarios, who’s driving the change, and opportunities we have to create a healthy future.Chris BevoloWebsite: https://www.reviveagency.comLink...
2022-06-0740 mintouch point podcastTP277 - An #HMPS22 Round-upIn this episode, hosts Chris Boyer and Reed Smith reflect back on the most recent Healthcare Marketing and Physician Strategy Summit, and share insights and topics that were discussed including improving ways teams work together, approaches to digital transformation and content, as well as how to better engage our employees through communication and content. Kirsten Lecky from WriterGirl joins to share her experience working with health systems on building effective and authentic internal communications strategies. Also featuring additional insights from Ben Dillon, Brittney Hanson, Chris Bevolo, Chris Hemphill, Colleen Massa, Dalal Haldeman, Jeremy Harrison, Jerry Grady, Josh Fieldman, Kriss...
2022-05-2556 min
Hello Healthcare5 Potent Predictions Shaping Healthcare Strategy ft. Chris Bevolo, Part 2 of 2Chris Bevolo continues his research-based predictions from his latest book, Joe Public 2030. In this second part of the two-part series, Bevolo focuses on three more predictions that may permanently alter the way that consumers make healthcare choices — the funnel wars, healthcare sectarianism, and disparity dystopia.This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. Hosted on Acast. See acast.com/privacy for more information.
2022-05-1146 minHello Healthcare5 Potent Predictions Shaping Healthcare Strategy ft. Chris Bevolo, Part 1 of 2Healthcare likely will look very different in the next decade. To help us navigate the marketing and strategy challenges that are coming, Chris Bevolo shares some of the research-based predictions from his latest book, Joe Public 2030. Join him and host Chris Hemphill as they discuss what future healthcare choices may look like for consumers and the implications for hospitals and health systems. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. Hosted on Acast. See acast.com/privacy for more information.
2022-04-0739 min
Patient No Longer (NRC Health)Awestruck then Energized: Dissecting the Next Decade of Healthcare - Chris Bevolo2030 feels like a long way off but listen as Chris Bevolo, Chief Brand Officer of Revive, shares intriguing trends and some downright scary predictions for where healthcare could go in the not-too-distant future. Drawing from his brand new book, Joe Public 2030, Chris shares with Ryan his thoughts on a hopeful healthcare world, and a not-so-hopeful alternative.
2022-03-2834 mintouch point podcastTP263 - The Purpose of ConsumerismHealthcare leaders now understand the transformative effect that consumerism is having on their industry. In this episode, Reed Smith and Chris Boyer share how consumerism has shifted in the last two years, how to use these shifts to drive experience, and then Chris Bevolo joins to share his perspective on the future of our industry and other insights from his new book, Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare.Mentions from the Show:
Conscious consumerism has bounced back after a pandemic low
It’s all about the consumer: Healthcare Marketing Exe...
2022-02-161h 00
Healthcare RapChris Bevolo’s Lessons From the Future (#201)Chris Bevolo shares some provocative thinking from the year 2030! Chris’ new book, Joe Public 2030, offers five potent predictions reshaping how consumers engage healthcare. In this landmark episode, Chris and Jared speak as if they’re in the year 2030 looking back at how many of those predictions were right, and where consumer health ended up. All that, plus the Flava of the Week about Amazon Care’s nationwide rollout. What does their expansion mean for health systems, other new entrants, and, ultimately, consumers? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized market...
2022-02-1533 minThe No Normal Show by BPDA review of Joe Public 2030 predictionsTakeawaysOur new book, Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare, is now available for pre-order.Joe Public 2030 is Chris Bevolo’s 7th book. His writing journey started when an industry publisher came to him to write a book on brand for health systems.To write the book, Chris assembled a team of Revivers – Team 2030 – to collect as much research as possible. The team identified trends across literature, which evolved into Joe Public 2030’s five predictions.These findings were supplemented by in-depth interviews with healthcare industry leaders across verticals, including health system CEOs, venture capitalists, entrepre...
2022-01-2137 minPatient No Longer (NRC Health)Engaging consumers in the midst of COVID chaos - Chris BevoloThe latest episode of NRC Health’s new Patient No Longer podcast is now live! Join our host, Ryan Donohue, as he chats with Chris Bevolo, Chief Brand Officer at Revive Health, about engaging consumers in the midst of the chaos of COVID-19. This is an episode not to miss, providing resources that will help you build your brand today.
2021-11-0928 minThe No Normal Show by BPDThree trends haunting marketersTakeawaysChris Bevolo initiated our Halloween episode of The No Normal with a tribute to SNL superstar, David S. Pumpkins.In the spirit of Halloween, this episode centers on three scary trends facing marketers today, including climate change, political polarization, and you guessed it – Facebook. Climate change as a public health crisisUntil only recently, climate change hasn't been recognized as a public health crisis. With the rise of severe weather and natural disasters, brands are increasingly focusing on their role in addressing climate change.Climate change will drive more significant public health issues that...
2021-10-2943 minPatient No Longer (NRC Health)The beguiling world of healthcare branding - Chris BevoloThe latest episode of NRC Health’s new Patient No Longer podcast is now live! Join our host, Ryan Donohue, as he chats with Chris Bevolo, Chief Brand Officer at Revive Health, about branding in healthcare. Some helpful documents mentioned in this episode are also attached here. Read case examples for building a post–health system brand, as well as the 2020 Consumer Trends Report. This is an episode not to miss, providing resources that will help you build your brand today.
2021-10-2628 minThe No Normal Show by BPDSame show, new format, No NormalResourcesMedia Platform Personality ArchetypesAmazon and Houston Methodist's partnershipTikTok AdvertisingTakeawaysWe introduced the new format for The No Normal Show this week. The show changes include: ReviveHealth is now Revive, and to that end, the show will no longer focus solely on hospital and health system marketers and communicators, but marketers, branders, and communicators who are engaging consumers around health.The show will no longer be grounded in COVID-19 discussion but will explore new avenues of conversation, focusing on trends shaping the future.We will start to talk about marketing beyond healthcare and h...
2021-09-2440 min
RadioRev3 - Transforming Virtual Care & the Path Ahead with Chris BevoloChris Bevolo, Chief Brand Officer at Revive Health and host of the No Normal Show podcast joins this episode of RadioRev to talk about the quick transformation virtual care underwent as COVID-19 forced the world to shut down.
Chris answers questions like:
What’s the difference between telehealth and virtual care? Once the pandemic started, how did legacy health systems handle the overnight need for virtual health and how are they innovating to keep up with demand? As we emerge from the pandemic, where do we go from here?
To connect with Chris: https://ww...
2021-07-1324 minThe No Normal Show by BPDEpisode 100: Ask Us AnythingThink of your favorite book. Is it your favorite because the synopsis on the back cover was really good, or is it your favorite because of the storyline and the interplay of characters? We'll admit — we kind of set you up for that one, but hear us out: sometimes (not all the time) to get the full value of content, you just have to experience the entire thing. This is one of those times. But, of course, we're not going to leave you hanging if you're not convinced. Here are a few of the questions posed by our...
2021-04-1646 min
Healthcare Rap124 – Step Up and Seize the MomentChris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catalyzing moment to accelerate transformation and use that space to lead the monumental shift from reactive to proactive. In this episode, you’ll learn how to reimagine business models, team structures, and marketing relationships as Chris discusses some of the concepts brought up by recent guests on The No Normal Show. All that, plus Chris and Jared’s new predictions, and the Flava of the Week about giving yourself permission to reimagine a new...
2020-08-2539 minHealthcare Rap93 – THE GOSPEL OF GROWTH: What's It All For?Chris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and What’s the 411 with Ed Bennett.Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/priv...
2020-01-2128 min
Healthcare RapIs Healthcare Marketing Dead?Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement. Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap...
2018-04-0222 min
Healthcare Marketing Underground#284 “Andy Griffith and the Opera”It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session.
2016-09-0800 min
Healthcare Marketing Underground#283 "SHSMD Heavy"Join Chris Bevolo, Chris Boyer, and special guest Lindsay Resnick ([who recently joined ReviveHealth][1]) for a special SHSMD edition of the podcast. You'll hear more about Lindsay's background before the gang dives deep into 2016's SHSMD Connections — tips and tricks for attendees on how to get the most out of the conference.
2016-09-0200 min
Healthcare Marketing Underground#282 Pharma Bro!Join Chris Bevolo, Chris Boyer, and Dana Weymouth for an end of the year special of the Healthcare Marketing Underground podcast. The gang takes a look at Google Zeitgeist, explores healthcare trends from 2015, and makes predictions for the biggest television show of 2016. Tune in for this special edition episode!
2015-12-3000 min
Healthcare Marketing Underground#281 "State of Denial"Join Chris Bevolo, Chris Boyer, and Dana Weymouth for a Christmas Special as they come to you from states of Denial, Delusion, and Confusion. In this episode, the trio covers the advance of facial-recognition technology in advertising, how worried we should be about artificial intelligence, and the age-old debate of whether American Christmas ads possess an emotional dissonance their U.K. counterparts lack. All this and more!
2015-12-2800 min
Healthcare Marketing Underground#280 A Charlie Brown ThanksgivingOn this week’s Healthcare Marketing Underground podcast, Chris Bevolo and Chris Boyer dive into the stuffin’ of how establishing the success of your marketing campaign based solely on media impressions isn’t always gravy. In Bevolo’s recent blog post, he discusses the shift from impression based marketing benchmarks to data-driven analytics and how this change affects marketers across the board. Touching on an outside blog post sent through our internal grapevine, the duo analyzes the 'Advertising Bubble’. Hit play to find out what could make it POP!
2015-12-0700 min
Healthcare Marketing Underground#278 "Take a Survey"In a moment of self-realization, Chris Bevolo kicks off the podcast this week revealing his different online and offline buying behaviors. Joined by Jackie Olson, and first-time guest Amy Negrete, vice president of content strategy at ReviveHealth, the topic of conversation centers on “What a Great Digital Customer Experience Actually Looks Like” from the Harvard Business Review. The trio dives into the disconnect between what retailers offer in the digital versus the physical space, and ultimately what the consumer is looking for when integrating the two. How can this hot topic be applied to consumerism in healthcare and how can the...
2015-11-2100 min
Healthcare Marketing Underground#277 "Silverback Gorilla"Say cheese! Coming to you this week from the Healthcare Marketing Underground, Chris Bevolo is joined by Valence Health co-founder and Chief Strategy Officer, Phil Kamp. The duo dives right into a captivating conversation touching on the new waves hitting the healthcare world. Getting into the nitty-gritty of everything from provider sponsored health plans to value-based care, the discussion covers everything need-to-know for some of healthcare's hottest topics. So what should your next move be as a key player in your hospitals move to the nuance of healthcare coming into 2016? Phil Kamp has your answers, you just need to hit...
2015-11-1100 min
Healthcare Marketing Underground#275 "Good Times"Spoiler alert! Stranger danger! This week Chris Boyer and Chris Bevolo discuss the potential dicey situation that is digital marketing. Piggybacking off of Chris Bevolo’s latest blog post, the pair talks everything from what it takes to play with the big digital dogs to “bad” impressions. They aren't talking about the lack of eye contact, weak handshake type of bad impression. Is your brand utilizing the most proactive strategy in the world of digital or dabbling in the danger zone? Listen to find out!
2015-10-2800 min
Healthcare Marketing Underground#274 Glistening HotdogsChicklet? Gobbler? Turklet? What do you call a baby turkey? Oddly enough, in this week’s Healthcare Marketing Underground podcast our team searches for the answer. Back on track… Chris Bevelo and Chris Boyer are joined by Jackie Olson where they recap SHSMD 2015. Chris2 dive into their takeaways from this year’s SHSMD. Where they heard from a plethora of industry leaders and influencers including thee Kevin O’Leary from the infamous Shark Tank. The discussion progresses as the team delves into Boyer’s most recent blog post on why your website is the real MVP on your team. Is your websi...
2015-10-2100 min
Healthcare Marketing Underground#273 "It just drives me crazy!"This week Chris Bevolo and Chris Boyer are joined by special guest Julie Yoo, Kyruus co-founder and chief product officer. This trio kicks off the conversation by diving into the details surrounding Kyruus’ second Annual Thought Leadership on Access Symposium (ATLAS). Focusing on hot topics such as clinical impact of patient access, along with operational and financial facets of how healthcare organizations can improve their patient experience. Boyer continues the conversation noting that he will be speaking at ATLAS on consumerism and how it continues to affect healthcare organizations. It’s no secret that access to the World Wide Web has...
2015-10-1500 min
Healthcare Marketing Underground#272 "The Phoenix"Chris Bevolo is joined this week by Dana Weymouth and our own Kate Caverno, senior account executive, and design intern Megan Shircel. After revealing the ingredients in ReviveHealth's custom cocktail, The Phoenix, the conversation turns to talking savvy shoppers and the myth of the ‘macho man’ in today’s healthcare world. The quad delves into how today’s society tends to be rather picky and choosey about the benefits and services they receive from healthcare providers while also debating who’s making these decisions at the end of the day. The discussion kicks off with a focus on how mainstream media is q...
2015-10-1200 min
Healthcare Marketing Underground#271 "Apples"Speculating why Apple is allowing ad blocking software with its iOS 9 release, Chris Bevolo, Chris Boyer, and Dana Weymouth are joined this week by ReviveHealth’s Jared Usrey. With greats insights on how businesses are going to have to fight back against apps like Peace, Purify, and Crystal, the team is left crying out for ad neutrality and justice for all!! With the the crowd roaring, Boyer transitions the conversation to the relationship between sports and healthcare. Tune in to listen as they discuss how hospitals are using sports sponsorships to move from "sick care" to "health care."
2015-10-0100 min
Healthcare Marketing Underground#270 #JoePublicRetreatWhere can you find adult coloring, yoga, champagne, and even impromptu opera? Escaping to The Ritz-Carlton Half Moon Bay, Chris Bevolo, Chris Boyer, and Jessica Blackburn recap this and more from the 2015 Joe Public retreat. This week they share insights on such trending topics as personalized marketing, marketing team structure, and digital strategy pulled straight from the retreat, where 17 hospital and health system marketing leaders began their journey to healthcare marketing transformation. The Joe Public retreat’s one-of-a-kind experience sparked conversation among marketing leaders as they collaborated on some of the biggest challenges they currently face. Listen in to learn ho...
2015-09-2400 min
Healthcare Marketing Underground#269 Goofus and Gallant Take on Healthcare AdvertisingThis week's podcast kicks off with a lot of background noise (was that the Jolly Green Giant?) and talk of all things fried at the Minnesota State Fair. As always, Chris Bevolo, Chris Boyer, and this week's third man, Dana Weymouth, segue into trending topics in healthcare marketing. Taking a Goofus and Gallant approach (anyone remember Highlights magazine?), they dissect two healthcare marketing blog posts, one of which makes a strong case for traditional advertising while the other focuses on the relevance of wearables. The trio argues that you can’t compare hospitals to consumer products like Apple, and no am...
2015-09-1100 min
Healthcare Marketing Underground#268 "Are you a Wino?"This week Chris Bevolo is joined by Chris Boyer and Jackie Olson. Their conversation begins with a myriad of topics including foodies, winos, and DJ’s. Then the conversation turns to content marketing in healthcare, as they feel like they board a time machine to review an article that claims brand journalism and wellness content are new publishing trends for hospitals (spoiler alert: they aren’t). They dive further into the importance of developing content for local health system news stories rather then just the “Meatless Monday” generic health information. Lastly, they touch on how the US Healthcare system ranks against...
2015-08-2800 min
Healthcare Marketing Underground#266 Mobilegeddon!This week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist controversy…but still, this is an enjoyable (and short) techie podcast!
2015-08-1300 min
Healthcare Marketing Underground#265 "Rivalry Week"This week Chris Bevolo and Chris Boyer are joined by Bethany Doty, Senior Account Executive at ReviveHealth and a long-awaited appearance on the Podcast. Bethany has been a working in the Minnesota office for a few months and has been an active listener. The crew starts the show discussing college and pro rivalries but then launch into a deeper conversations on the recent Payor mergers of Aetna, Cigna and the impact this might have on hospital systems. Based on a series of three blog posts featured on the ReviveHealth blog http://blog.thinkrevivehealth.com/newsroom the team discusses important takeaways...
2015-08-0300 min
Healthcare Marketing Underground#263 "Hashtags, Gay Marriage and Obamacare"This week, it’s just the three of them: Chris Bevolo, Chris Boyer and Adam Meyer and they almost immediately dive into a heavy and opinionated discussion of the two current Supreme court decisions related to Obamacare and Gay Marriage. In between those controversial and heated discussions, they dissect Google’s experimental wrist band for medical information. Guaranteed to be go down in the annals as a must-listen episode, this show is full of heated rants about overused hashtags and the complexity of Apple products.
2015-07-1000 min
Healthcare Marketing Underground#261-“And my toilet is better"This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a very special guest: Jessica Blackburn, part of the marketing team at ReviveHealth. They launch into an in-depth conversation about personalized marketing, and how organizations are starting to embrace the use of marketing automation and CRM in developing a personal way to engage their audiences. Then, they discuss a variety of methods and practices involved with keeping up-to-date and current – with marketing, as well as other life hacks. In between this all, Chris Bevolo adeptly manages to take care of a crisis at home and teach us about ho...
2015-06-2500 min
Healthcare Marketing Underground#260- “Knowing is half the battle"This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a special West Coast guest...Elizabeth Musson! The group talks about how Big Data personalizes pricing and what the future might look like for consumers. Elizabeth also brings up the new clever/sneaky way Instagram is advertising on their application.
2015-06-1200 min
Healthcare Marketing Underground#259 Pestle HeavyThis week Chris Bevolo is back in the hosting seat and joined by Adam Meyer, Chris Boyer and Dana Weymouth. The group dives deep into a Time magazine article that introduces a new rating website that is compared to Yelp. This leads to a discussion about why hospital ratings and reviews are old news and the rationale behind these ratings sites.
2015-06-0800 min
Healthcare Marketing Underground#257-"Sans Kitty"This week, Chris Bevolo is joined by ReviveHealth’s Chris Boyer and Dana Weymouth to discuss profit sharing for hospitals, Jargonpalooza and video games instead of Ritalin.
2015-05-1900 min
Healthcare Marketing Underground#256-BLOMbergThis week, Chris Bevolo and Adam Meyer are joined by ReviveHealth’s newest member Chris Boyer and Dana Weymouth to discuss Impression-Based Advertising, the State of News Media and just because Game of Thrones. This Episode is full of funny moments and fun loving banter.
2015-05-1100 min
Healthcare Marketing Underground#246 - ReviveHealthThis week, Chris Bevolo sits down with ReviveHealth CEO, Brandon Edwards, and CMO Kriste Goad to discuss ReviveHealth’s acquisition of Interval.
2014-11-1400 min
Healthcare Marketing Underground#243 - Choppy bathwaterThe AHMB discuss the launch of Chris Bevolo’s new book Joe Public II, a strategic guide to digital and content marketing for healthcare marketers.
2014-09-2400 min
Healthcare Marketing Underground#196 Looking backWith special guest Chris Boyer, Chris [Bevolo], Katie and Adam announce a fun countdown to podcast 200 that could win you prizes, discuss Chris’ latest blog post about how to stand out in content marketing, reflect on a powerful video made by Cleveland Clinic, and more.
2013-06-1000 min
Healthcare Marketing Underground#190 The new blackChris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.
2013-04-2200 min
Healthcare Marketing Underground#148 Totes the situHighlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
2012-05-0700 min