Shows
Memes & MachinesINSANE New AI Video Generator... Higgsfield: Full Breakdown & Live ReactionsWe’re back! This week’s topics include: 🔗Higgsfield: The new leader in AI content creation? 🔗Who wins? Competing in a content world that never stops evolving. 🔗The AI baby podcast trend: What's the long term value? 🔗Zuckerberg's advertising theory: New gen marketing or the death of human emotion in feedback loops? 🔗Leveraging your existing skills in to AI– How to apply what you already know to thrive in the AI spaces. 🔗Whop: The dangerous positioning of advertising that's undervaluing creators. Oliver Yonchev, Catty Berragan, Chris Bra...2025-05-221h 08Memes & MachinesVibe Marketing is Here: Agentic AI Tools (ChatGPT, Higgsfield, Claude, Slack, Notebook LM…)The return of Catty! This week’s topics include: 🔗Vibe marketing: The next step from vibe marketing. 🔗Agentic era: The best marketing use cases, for smarter tools and bigger wins. 🔗The power of distribution: Are the accumbens (Apple & Microsoft) best placed to win the AI war? 🔗Ethics and privacy: Do people actually care? 🔗How to win: The steps we’re taking to stay ahead and get the most out of these models. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and w...2025-04-131h 09Memes & MachinesChatGPT Update: The Good, The Bad And The Dark...We’ve took the pod live! This week’s topics include: 🔗The New Benchmark: Why ChatGPT’s latest update Is a actually a true game-changer this time. 🔗 Text is here: Prompting text to 100% accuracy is here and why it feels like the next step in AI generation. 🔗The AI Impact on Young People: How younger generations will navigate an AI-driven world. 🔗The Metrics of AI Harm: Exploring risks, scams and challenges of widespread AI adoption. 🔗 Winning Strategies vs. Lazy Marketing: Community-driven content wins—while generic, AI-generated marketing fails. 🔗Personal brands: The...2025-04-041h 17Memes & MachinesShort Form Content Is Broken: The Age Of Plagiarism And Deceit🚨This week’s topics include: 🔗Manus AI: The Deepseek 2.0? 🔗Truth seeking operators: How great products gain mass adoption without the need of marketing. 🔗The importance of being a practitioner, not just a reporter: Real platforms - Giving real opinions. 🔗Short form content is dying? Shorts plagiarism, clickbait, lack of integrity and even a Vine comeback on the cards🧐? Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry....2025-03-1952 minMemes & MachinesAI Influencers... They Need BANNINGThis week’s topics include: 🔗Creator marketing in 2025: Pricing structures and how to target your ads more effectively. 🔗 The world of faceless influencers: How it differs and do the same trust principles apply? 🔗 UGC ads are not user generated content: Here's why. 🔗AI ads should be banned: The overwhelming argument needed with advertising standards over UGC advertising. 🔗The dark side of AI content: How scalability could be the biggest threat. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want t...2025-03-1251 minMemes & MachinesWant To Start An AI Business??? 5 Things You Must Do…This week’s topics include: 🔗A playground for entrepreneurship: The Google VO2 release & why big tech is playing catch-up. 🔗Y Combinator: Why starting with AI ideas as a first principle may not be as effective. 🔗Measuring trust: An exposé on the scammers and creators stealing your business. 🔗The key benefits of partnering with industry insiders early in your entrepreneurial journey. 🔗Our new business idea: How lifted barriers to entry is changing tech as we know it. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest br...2025-02-2053 minMemes & MachinesHow To Grow On Linkedin in 2025🚨This week’s topics include: 🔗LinkedIn’s Big Shift: How to get ahead of the evolution. 🔗Which is more important: Follower based feeds or discoverability? 🔗Winning on LinkedIn and the steps you need to take. 🔗How to stand out and get noticed using these engagement behaviour hacks. 🔗Finding you're self-serving motivation. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn...2025-02-0656 minMemes & MachinesThe TikTok Ban Explained: Who Wins, Who Loses, and What's Next???This week’s topics include: 📱The TikTok Ban: What’s next, and how we think it’ll shake out. 📱Impact on Music: Why this could be a major blow to artists and the U.S. music scene. 📱The Domino Effect: Will other countries follow suit, and what could it mean globally? 📱Winners & Losers: How brands are reacting—and who stands to gain if TikTok disappears. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and wan...2025-01-1743 minMemes & MachinesTop 10 Major AI Predictions That Will Completely Revolutionise Life In 2025: Full AI Workforces?This week’s topics include: 📖The good, the bad and the ugly: The full rundown of our AI predictions for 2025. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/ 2025-01-161h 13Memes & MachinesThe Big Fat Festive Roast of 2024 🎄🍾Thank you for tuning in to Memes and Machines throughout 2024 🍾 This week’s topics include: 🎄 What we got wrong this year: Unpacking the turkey and trimmings of everything that missed the mark. 🎄 What we got right this year: A festive sprinkle of cheer as we celebrate all our right predictions from this year. 🎄What we predict for next year: Peeking under the tree at what Santa may deliver in 2025. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you th...2024-12-301h 21Memes & MachinesTikTok Creator SCAMS ❌ Australia’s Ban On Social Media & The IMPORTANCE Of AD Placement👀This week’s topics include: ✔️TikTok Battles & Creator Scams: The growing trend of creators exploiting impressionable audiences for financial gain. ✔️Australia to implement ban on social media for U16’s: A positive step in tackling phone addiction and how it applies to the older generations. ✔️’Context is seldomly thought about’: Why ad placement is often overlooked. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's bigg...2024-12-161h 06Memes & MachinesCelebrities Turned Content Creators, Rise of AI Businesses & How To Get BETTER Outcomes 📈This week’s topics include: 🐐Redefining celebrities and influence: Why your favourite sports stars are opting for content creation. 🐐AI first businesses which are taking over: The importance of staying ahead and how to maximise your workflow. 🐐Time is money: How small teams can achieve more by simply valuing time. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest bra...2024-12-051h 00Memes & MachinesWhy Trump’s Election win is the DEATH of Mainstream Media, HYPE Houses and AI CREATION🤖This week’s topics include: 🦅Memes and Machines: Our new format! 🦅The rise in content influencer houses and the evolution of co creation. 🦅Runway’s new features: The next step for AI and the importance of staying ahead. 🦅Trumps election: Why the social landscape of the election was the final nail in the coffin for traditional media. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands f...2024-11-141h 04Memes & MachinesAI Agents Are Here! Elon’s Robot Scam & The Reality Of The 4-Day Work Week👀This week’s topics include: 🎃The Adobe Max event: An AI infused future and the benefits for creators. 🎃AI and copyright: Where’s the Line? Ethics, Ownership, and the Future. 🎃Elon’s AI robot scam and why this is the new precedent for product launches. 🎃Unlimited PTO and four day work weeks: Progressive step forward or productivity nightmare. 🎃AI agents: The next big phrase we will all be hearing about. Memes & Machines is a podcast for marketers, entrepreneurs o...2024-10-3157 minMemes & MachinesThe Best AI Video Creation Tools... Memes, Ad of the Year & Custom GPTs👾This week’s topics include: 👾James Blunt's ad of the year: Why leaning in to meme culture is so important. 👾The best internet trends: Novel ideas that just work! 👾Personalised GPTs: Are hyper personalised algorithms the future of social? 👾Staying ahead: Practical AI use cases and why prioritising consuming over creating is so important. 👾Video creation top tips: Tools and advice. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben...2024-10-091h 02Memes & MachinesWhy Hollywood's biggest CGI director, James Cameron: Is all in on AI🚨👀This week’s topics include: 🎬Marques Brownlee’s new app: Why the Internet is calling MKBHD a hypocrite. 🎬Zuckerberg the goat? Meta’s new ‘Orion’ glasses and why they’re the augmented baby step into a virtual world. 🎬Culture battles: Meta, Spotify, and YouTube’s AI translation roll out. 🎬James Cameron: The godfather of CGI joining the AI board of Stability and why you should be jumping on the hype train. 🎬Going mainstream: The productivity dilemma Nvidia face when silk sheets killi the hustle. 🎬LinkedIn's Yellow Badge Drama: Stories of scams. ...2024-10-021h 04Memes & MachinesHow to Create Better Content with AI in 2024... Concept to End Product:Things we Wish we Knew SoonerThis week’s topics include: 🗣️Content creation: Our definitive top tips. 🗣️Starting from a blank canvas? Here’s our step-by-step creation process. 🗣️10x’ing your creative output: The best tools you need to know. 🗣️The full production process and how to distribute your work effectively. 🗣️Culture over everything: The value of having creative sparring partners. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decad...2024-09-251h 16Memes & MachinesThe Next Generation AI Tool Review... MiniMax, Heygen, Perplexity, Hedra, Loopy & Open AI etc.This week’s topics include: 🤟 OpenAI’s latest innovation, 'Strawberry': Why this release is truly a gamechanger this time. 🤟 The newest tools (Adobe, Heygen, MiniMax, Hedra, Loopy): A full breakdown. 🤟How this six-person startup is taking on tech giants — and winning: What’s behind their success? 🤟The best AI search engine: How Perplexity are setting the gold standard and what you can apply to your own work. 🤟The boring creator pandemic: Treading the line of integrity and clickbait, while staying true to yourself. Memes & Machines is a podcast for marketers...2024-09-181h 07Memes & MachinesLINKEDIN: How to go VIRALThis week’s topics include: 📊LinkedIn’s play for vertical video: How you can garner millions of views by being an early adopter. 📊Content is king: Why perfecting video content will always keep you ahead of the curve. 📊 Perplexity now implementing ad products? The new era of advertising. 📊 Hardware developments and why they’re lacking in an AI age. 📊The dangers of big tech superpowers. 📊Is photographing a dying art in a AI world. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how...2024-09-111h 04Memes & MachinesThe ''Asch Paradigm'' - Why People Copy Online?This week’s topics include: ✅ A16Z's Top 100 Gen AI tools: Some unexpected picks. ✅ Proactive or reactive: Why is no-one talking about Predictive AI? ✅ The asch paradigm: The psychological principles that influence our online habits ✅ How to maintain authenticity and our guide to steering clear of those pesky 'binfluencers'. ✅ The Trust Dilemma: Why you should aim for the magic 4.6-star review. ✅ Conspiracy Theories: Is there a perfect time for posting your content? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how...2024-09-041h 06Memes & MachinesWill AI END the 9-5 workday?This week’s topics include: 🔥Why within the next ten years, we will see the death of the 9-5. 🔥The gig economy: Why people are opting to go independent. 🔥Is remote working detrimental to your mental health, friendships and work ethic? 🔥The importance of prioritising friendships and the struggles of nurturing real connection post covid. 🔥Are 'workplace families' a scam? 🔥The top three 'boring' marketing tactics are why they continue to be so effective. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to u...2024-08-281h 01Memes & MachinesWhy being ''BAD'' is a good thing when marketing YOURSELF!This week’s topics include: 🙋♂️Flux AI: Why no censorship may be detrimental for brands. 🙋♂️How far is too far?: How creators, small and big businesses should be acting. 🙋♂️The bad guy redemption arc: The importance of your online reputation. 🙋♂️Knowing your mission: Which pockets should you as an individual, and as a brand play? 🙋♂️Steven Bartlett's ad disclosure controversy: Injustice or part of a broader crackdown? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Bran...2024-08-211h 03Memes & MachinesThe Fundamentals of SCALING a Business in 1 Hour 18 Minutes and 7 Seconds⏰This week’s topics include: 👟Business models of the future: How you can adapt. 👟How open source is revolutionising the game for tech companies. 👟Navigating business as a small agency: Why the incumbents are at risk. 👟 Influencer & creator marketing: Why are companies so damn lazy? 👟 Do you really care about your data? 👟 Abusing brand influence: The benefit of bringing the creators onboard. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonc...2024-08-141h 18Memes & MachinesAI and Music: Is This the START of a New Era of Music, or the END?👀This week’s topics include: 🚀The breakthrough of AI music: How AI will change music production forever. 🚀AI use cases: Who benefits, and who suffers? 🚀Creator tools: How next gen will look and which brands need to adapt. 🚀Lessons and insights in to growing and scaling million pound AI businesses. 🚀VTubers: Samurais, chihuahuas & wily foxes. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty...2024-08-0755 minMemes & MachinesWhy Content THEFT is BIG Business🤫This week’s topics include: 🔈The theft economy: Why curating relevant and genuine ethics and beliefs is so important. 🔈Why we share: Corporate brand or personal brand? 🔈Toxic personal brand. 🔈Finding your brand voice: How industry giant Liquid Death just seem to get it right. 🔈There's no shortcuts to virality: How AI can help nurture creativity. 🔈GPTs: Should you be training your likeness? 🔈The six principles of curation. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to...2024-07-251h 02Memes & MachinesPeople Are Stealing Your Work To Build Personal Brand🤫This week’s topics include: 🔈The theft economy: Why curating relevant and genuine ethics and beliefs is so important. 🔈Why we share: Corporate brand or personal brand? 🔈Toxic personal brand. 🔈Finding your brand voice: How industry giant Liquid Death just seem to get it right. 🔈There's no shortcuts to virality: How AI can help nurture creativity. 🔈GPTs: Should you be training your likeness? 🔈The six principles of curation. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture...2024-07-251h 02Memes & MachinesThe Top AI Tools For Content Creation 👀We’re back with new co-hosts! And this week’s topics include: 🫵 An introduction to Chris & Ben. 🫵 Gen AI: What a future landscape will look like in a generative AI era. 🫵What are the moral implications of generative AI? 🫵We each discuss our three top tools which 10x our workflow. 🫵’Just because you can, doesn’t mean you should’: Exactly where you should be implementing AI tools in to your workflow. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. 2024-07-191h 03