Shows
Digital Marketing Happy HourEpisode 51: Using Data Integrations to Streamline Your Marketing CampaignsWhy is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making.2021-05-2041 min
The FIT4Privacy Podcast - AI and Privacy insights to help you grow your skills032 GDPR at 3 - How Do You Put GDPR in One Word?In this special episode of the FIT4Privacy Podcast, we celebrate the EU GDPR at its 3rd anniversary by asking different privacy influencers to put GDPR in one word. You will be fascinated to learn how one legislation can be described in so many different words.
ABOUT THE GUESTS
Punit Bhatia, CEO FIT4PRIVACY
Nicolas Castellon - Senior Manager at Capgemini Cyber Security Unit (NL)
Nicola Fabiano, President of San Marino Data Protection Authority
Eline Chivot - Senior Policy Analyst, Center for Data Innovation
Saurabh Gupta...2021-05-1923 min
Digital Marketing Happy HourLast Call: Digital Marketing News for May 17, 2021TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses;
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 17, 2021.2021-05-1816 minThe FIT4Privacy Podcast - AI and Privacy insights to help you grow your skills031 Marketers' Chris and Ryan share their perspective on data privacy (Trailer)Punit is joined by expert marketers Chris Casale and Ryan Smith who share their perspectives on privacy. So, we learn how marketers see privacy and why they see it like that.
This is an extract from the full episode of The FIT4PRIVACY Podcast. If you like this, you would enjoy the full episode. If this is your first time, the FIT4PRIVACY Podcast is a privacy podcast for those who care about privacy. In this podcast, you listen to and learn from industry influencers who share their ideas. The episodes are episodes released as audio every...2021-05-1211 min
Digital Marketing Happy HourEpisode 50: How Marketing Operations Makes Your SMB More EfficientWhat is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a startup or SMB? In this episode, Chris and Ryan explain why marketing operations is important to maintaining business efficiencies and breaking down silos, and offer five steps on how to create a marketing operations strategy.2021-05-0629 min
The FIT4Privacy Podcast - AI and Privacy insights to help you grow your skills031 FIT4PRIVACY Podcast with Chris Casale and Ryan Smith (Full Episode) - Privacy from Marketers PerspectiveIn this episode of the FIT4PRIVACY Podcast, Punit is joined by marketing experts Chris Casale and Ryan Smith. In this conversation, Chris and Ryan share their perspectives on privacy from being a marketer. It is a fascinating conversation wherein topics like the role of privacy in marketing, GDPR perception as being anti-marketing and marketers expectations from DPO are discussed.
KEY CONVERSATION POINTS
What is GDPR for you in one word?
How do they see the role of privacy in marketing?
What do they think when they say GDPR is anti-marketing?
What advice...2021-05-0544 minDigital Marketing Happy HourLast Call: Digital Marketing News for May 3, 2021Branded content, influencer marketing make up the biggest slice of digital ad budgets; HubSpot Expands Its CRM Platform With the Launch of Operations Hub; Google Earnings Smash Sales Records as Digital Ad Market Booms
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 3, 2021.2021-05-0414 min
Digital Marketing Happy HourEpisode 49: How to Measure Local SEO Analytics for SMBsYou optimized your website for Local SEO, completed your Google My Business Profile, and created a new marketing campaign to collect some positive reviews for your business. How do you know if your Local SEO strategy is working for your SMB? In this episode, Chris and Ryan discuss the analytics to focus, specifically the key performance indicators you should be monitoring, as well as some key SEO tools to measure how you're performing.2021-04-2229 minDigital Marketing Happy HourLast Call: Digital Marketing News for April 19, 2021Google’s ‘Project Bernanke’ gave titan unfair ad-buying edge, lawsuit claims; Gartner Says 63% of Digital Marketing Leaders Still Struggle with Personalization, Yet Only 17% Use AI and Machine Learning Across the Function; Microsoft confirms $20B acquisition of AI and speech recognition company Nuance;
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 19, 2021.2021-04-2014 minDigital Marketing Happy HourEpisode 48: How to Rank Your SMB for Local SEOIs SEO important if I have a brick-and-mortar physical location? Are there things I can do to improve my local search listing? In this episode, the first of a two-part series focused on Local SEO, Chris and Ryan discuss the reasons SEO is more important than every for brick-and-mortar businesses and how your business can take advantage of simple tips and tricks to rank higher in local searches.2021-04-1547 minDigital Marketing Happy HourLast Call: Digital Marketing News for April 12, 2021Amazon’s share of the US digital ad market surpassed 10% in 2020; Clubhouse Discusses Funding at About $4 Billion Value; Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 12, 2021.2021-04-1312 minDigital Marketing Happy HourEpisode 47: SEO Tools and Analytics with Steve WiidemanWhat are the best SEO analytics, metrics and KPIs to determine if my content strategy is working? What SEO tools should I be using? Do I need to hire an SEO agency? In this episode, Chris and Ryan talk with Steve Wiideman about the importance of transparency in SEO, when to outsource vs. in-source your SEO, and which tools and analytics you should be using regularly.2021-04-081h 00Digital Marketing Happy HourLast Call: Digital Marketing News for April 5, 2021Facebook to enable users to control who comments on their posts; LinkedIn confirms it’s working on a Clubhouse rival, too; Most U.S. marketers ready to quit in last year.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 5, 2021.2021-04-0614 minDigital Marketing Happy HourEpisode 46: Is My Content Marketing Working?Does content marketing still work in 2021? How do I know if I'm producing the right content? What's the best way to measure the true results of my content marketing efforts? In this episode, Chris and Ryan discuss why content marketing is still a critical component of your marketing mix, which KPIs to use based on your business, and how to know if you're making the right content decisions.2021-04-0129 minDigital Marketing Happy HourLast Call: Digital Marketing News for March 29, 2021Study Says 65% of Google Searches Do Not Click on Results but Should They?; Google to Invest $7 Billion in Bet on Post-Pandemic Office; Pandemic Unleashes New Big-Box Era.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of March 29, 2021.2021-03-3017 minDigital Marketing Happy HourLast Call: Digital Marketing News for March 8, 2021Google’s User-Tracking Crackdown Has Advertisers Bracing for Change; Amazon in talks to carry exclusive NFL games on Prime Video; Taco Bell owner Yum Brands buys A.I. business to improve marketing and Google My Business report shows how people found your business.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of March 8, 2021.2021-03-0814 minDigital Marketing Happy HourLast Call: Digital Marketing News for February 1, 2021Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 1, 2021.2021-03-0208 minDigital Marketing Happy HourLast Call: Digital Marketing News for March 1, 2021Australia passes news content law after battles with Facebook, Google; Facebook will reverse news block in Australia; Snapchat Now Reaches 70% of 13 to 24 Year Olds and Facebook updates Ads Manager for SMBs.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of March 1, 2021.2021-03-0113 minDigital Marketing Happy HourEpisode 44: B2B Content Marketing Trends for 2021 (And What's Different from B2C)Does your content marketing strategy change if you're B2B instead of B2C? What if we're in the middle of a global pandemic? In this episode, Chris Casale and Ryan Smith discuss the results of a survey performed by the Content Marketing Institute to see what the differences were in B2B vs B2C content marketing strategies and what the most successful businesses had in common.2021-02-2429 minDigital Marketing Happy HourLast Call: Digital Marketing News for February 22, 2021Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 22, 2021.2021-02-2316 minDigital Marketing Happy HourEpisode 43: B2C Content Marketing Trends for 2021Did your content marketing strategy change during 2020 and the COVID-19 pandemic? According to a survey performed by the Content Marketing Institute, 82% of businesses made quick changes due to the pandemic. However, only 26% say they changed their content marketing strategy. In this episode, Chris and Ryan discuss the results of the survey, which content marketing strategies will not change even after the coronavirus outbreak ends, and where you need to focus your content marketing efforts for 2021 and beyond.2021-02-1739 minDigital Marketing Happy HourLast Call: Digital Marketing News for February 15, 2021Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 15, 2021.2021-02-1614 minDigital Marketing Happy HourEpisode 42: Is Live Streaming Major Events a Digital Marketing Game Changer?The 2021 Superbowl was the most live-streamed NFL contest ever, with an average minute audience of 5.7 million viewers. Does this mark the beginning of the end for TV advertising? What are the best alternatives for marketers who are looking to reach their audience? In this episode, Chris and Ryan discuss how live streaming has transformed the viewing experience and how marketers can evolve with customers' behavior to find, reach, and grow their audience.2021-02-1133 minDigital Marketing Happy HourLast Call: Digital Marketing News for February 8, 2021Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 1, 2021.2021-02-0811 minDigital Marketing Happy HourEpisode 45: How Data Privacy is Affecting Digital Marketing with Punit BhatiaShould you be worried about the new privacy features in iOS14 and how they impact advertising? Is GDPR only applicable in the EU and are there other privacy laws you should be aware of? In this episode, Chris Casale and Ryan Smith chat with privacy expert Punit Bhatia about all the new privacy laws, what consumers need to be aware of, and how businesses can be transparent while still advertising their products and services effectively.2021-02-0338 minDigital Marketing Happy HourEpisode 41: Super Bowl: Who’s Advertising, Who’s Not, and Why It MattersTraditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year. However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy.
In this episode, Chris Casale and Ryan Smith discuss who's advertising this year, who's sitting it out (ad spots are selling for $5.5 million dollars for a 30-second window), who's taking advantage of the opportunity, and what you can do when you don't have the budget.2021-02-0331 minDigital Marketing Happy HourEpisode 40: Content Creation Using The Hollywood Approach with Kristina PaiderWhy are movies so much fun yet most content so boring? How can you create better content that still drives business? In this episode, Chris Casale and Ryan Smith talk with Kristina Paider about the three key components of a Hollywood story, why character DNA is so important, and how you can create better content for your business or brand using this same approach.2021-01-2749 minDigital Marketing Happy HourEpisode 39: Why iOS14 Will Change Your Facebook Ads StrategyIn June 2020, Apple announced there will be changes to the iOS 14 update that will require that all apps in the App Store show a prompt to iOS 14 users in accordance with their AppTrackingTransparency framework. What does this mean for advertisers? What is the issue with Facebook? In this episode, Chris and Ryan review the impact of the changes, discuss the disagreement with Facebook, and share ideas to help you evolve your advertising strategy for these new privacy laws.2021-01-2134 minDigital Marketing Happy HourEpisode 38: Deep Funnel Facebook Ads with Bob RegnerusShould I be using social media for awareness and lead generation at the top of the marketing funnel or conversions at the bottom of the marketing funnel? What is the best way to remarket to my leads? In this episode, Chris and Ryan chat with Bob Regnerus about deep funnel marketing strategies, why Facebook is one of the best social media platforms for remarketing and conversions, and which common pitfalls to avoid. You'll learn the playbook directly from the author of the Ultimate Guide to Facebook Advertising.2021-01-1458 minDigital Marketing Happy HourEpisode 37: Facebook Advertising Strategies that Drive Conversions with Salome SchillackAre you struggling to get results with your Facebook Ads campaign? The algorithm used by Facebook has changed, which means if you don't modernize your strategy, you may be missing out. In this episode, Chris Casale and Ryan Smith chat with Salome Schillack about her easy-to-follow Facebook Ads strategy that will help you find your audience and optimize your results. You’ll learn all about Salome’s process, which has evolved with Facebook to focus on increasing engagement and generating conversions.2021-01-061h 04Digital Marketing Happy HourEpisode 36: Best of Digital Marketing Happy Hour 20202020 was a roller coaster of year with many challenges for all of us, both personally and professionally. Despite the many challenges, we are choosing to end the year feeling a strong sense of gratitude. We are grateful to you, the listeners of Digital Marketing Happy Hour, as well as the many guests who joined us in 2020. In this episode, Chris and Ryan break down the "Best of Digital Marketing Happy Hour 2020" featuring guest highlights and important takeaways.2020-12-311h 03Digital Marketing Happy HourEpisode 35: A Story About How It All BeganThis is a story all about how our life got flipped, turned upside down. Just kidding, that's another story. But if you take a minute and sit right there, in this episode, Chris and Ryan share the story of how they met, how they started working together, and how the Digital Marketing Happy Hour was born. If you want a few laughs and some inspiration on how to stop holding yourself back, this is the episode for you!2020-12-2429 minDigital Marketing Happy HourEpisode 34: The 5 Shifts in Consumer Behavior During COVID-19 That Won’t ChangeCOVID-19 has dragged consumers and businesses alike through a digital transformation. However, are these new behaviors here to stay or will some of them revert to the 'old' normal? In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business can react and benefit.2020-12-1634 minDigital Marketing Happy HourEpisode 33: Customer Marketing Data and TrendsWe're now 8 months into a global pandemic and economic downtown, but has consumer behavior changed? What about customer expectations? In this episode, Chris and Ryan take a look at the latest digital marketing data and trends, as well as the consumer confidence index, to analyze what you need to know to reach your customers during this holiday season.2020-12-1024 minDigital Marketing Happy HourEpisode 32: Measure Content Marketing Analytics For Each Stage of the FunnelIn a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing. Are you one of them? If you are measuring your results, are you using the right metrics? In this episode, Chris and Ryan discuss different methods for measuring your content marketing and which metrics are best for each stage of the marketing funnel.2020-12-0345 minDigital Marketing Happy HourEpisode 31: The Third Pillar of Digital Marketing - EmailIs email marketing a relevant communication medium in 2020? Have privacy laws such as GDPR, CASL, and CCPA had an impact on email marketing? What does it mean to personalize and segment an email list? In this episode, Chris and Ryan break down the third pillar of digital marketing - email, where they discuss why it's still important, how to cultivate a strong subscriber list, and how to build campaigns that generate results.2020-11-2643 minDigital Marketing Happy HourEpisode 30: The Second Pillar of Digital Marketing - Social MediaSocial media has been important for the last decade, but heading into 2021, it may be the most important pillar of digital marketing. In this episode, Chris Casale and Ryan Smith break down the second pillar of digital marketing - social media, where they discuss the demographics of each social network and the best way to engage with your audience on your chosen platforms.2020-11-1844 minDigital Marketing Happy HourEpisode 29: The First Pillar of Digital Marketing - SearchIs search engine optimization still important? What role does voice search (Siri, Google, Cortana) play today? In this episode, Chris and Ryan break down the first pillar of digital marketing - search, where they discuss why search is still relevant, the many facets of search, and how you can help your business get found.2020-11-1232 minDigital Marketing Happy HourEpisode 28: RETHINK your Marketing Strategy Process with Jason OsbornDo you know who your ideal customer is? Is your focus too broad? What marketing strategy do you use to attract new customers? In this episode, Chris Casale and Ryan Smith chat with Jason Osborn about the RETHINK formula and how businesses are applying it to find their niche and supercharge their results.2020-11-0448 minDigital Marketing Happy HourEpisode 27: 3 Tips for Simplifying Your Marketing AutomationMarketing automation can be overwhelming. Where do you start? Which tools are right? What if you make a mistake? In this episode, Chris and Ryan offer three tips for simplifying your marketing automation putting you on the path to successful digital transformation for your business.2020-10-2920 minDigital Marketing Happy HourEpisode 26: How to Measure Content Marketing Success Using AnalyticsYou created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer - is it actually working? Check your analytics! How do you know which data points to look at? Not all metrics are created equal and it's important to know which ones are the most important. In this episode, Chris and Ryan walk through the different ways to use Analytics to measure how your content is performing.2020-10-2240 minDigital Marketing Happy HourEpisode 25: How to Repurpose Your Content for the Best Content Marketing ResultsYou've put a lot of effort into developing your content to get it 'just right.' Now, what do you do? Abandon it and move on to the next piece of content? No, repurpose it! In this episode, Chris Casale and Ryan Smith discuss some of the best strategies and tactics, including free tools you can use, for repurposing your content to achieve the best content marketing results.2020-10-1432 minDigital Marketing Happy HourEpisode 24: How to Choose the Right Content For Each Stage of the Marketing FunnelYou already know that content and content marketing is vital to build awareness and drive leads. However, with customers all at different stages in their buying journey, how do you know which content is right for each stage? In this episode, Chris and Ryan dissect the marketing funnel (read: marketing flywheel) to analyze which types of content are right for each stage to help your customers with their decision making.2020-10-0737 minDigital Marketing Happy HourEpisode 19: Why SMBs Have a Distinct Advantage in MarTech with Scott BrinkerHow can SMBs and startups with little or no budget outfox the big brands much deeper pockets? How are organizations leveraging "no code" to implement fast, scalable business solutions? In this episode, Chris and Ryan chat with Scott Brinker about why SMBs have a distinct advantage in MarTech.2020-10-0300 minDigital Marketing Happy HourEpisode 23: The 90-Day Marketing Plan with Cody ButlerData has proven that you are 42% more likely to achieve your goals if you write them down, yet businesses and individuals alike fail to take this simple action. Why is developing and writing down your marketing plan so important? In this episode, Chris and Ryan chat with Cody Butler about his book, The 90-Day Marketing Plan, and how to develop your goals by beginning with the end in mind and staying committed to them to create lasting success.2020-09-3000 minDigital Marketing Happy HourEpisode 22: How To Create a Content Marketing Framework with Melanie DezielWe've all heard the phrase 'Content is King' and yet all of us, businesses and individuals alike, seem to struggle creating more content. Is there a better way to generate content ideas so you can consistently produce more content? In this episode, Chris and Ryan talk with Melanie Deziel about her book, The Content Fuel Framework, where she lays out a structured process to generate content faster and more easily along with a few tips and tricks to get you started and keep you moving!2020-09-2400 minDigital Marketing Happy HourEpisode 21: How to Rewire Your Customer Experience (CX) with Jay BaerIf word of mouth is vital to successful marketing, how come businesses never have a word of mouth marketing plan? How have customer expectations changed during this global pandemic? In this episode, Chris and Ryan chat with Jay Baer about how to rewire your customer experience (CX) to exceed customer demands and generate more online reviews.2020-09-1700 minDigital Marketing Happy HourEpisode 20: How to Maximize Your LinkedIn Social Selling with Brynne TillmanWe've ALL suffered through the accept a LinkedIn invitation and then receive an immediate pitch, right? Ugh!
It's awful, it rarely works and it leaves a sour taste in your mouth...even if you can see the immediate pitch coming a mile away.
However, you don't have to have the spray and pray approach on LinkedIn. Work smarter not harder.
Brynne Tillman is unequivocally a master in the art of social selling that provides results!
Christopher Casale and Ryan Smith have a magnificent conversation with Brynne and she'll show you:
🧐 How to get client referrals without cold calling
🧐 Alternatives to the co...2020-09-0900 minDigital Marketing Happy HourEpisode 18: The Most Impactful Tools Entrepreneurs Use in Digital MarketingWhat tools, technology and software do you use to run your digital marketing campaigns? Are they as impactful as the tools the today's entrepreneurs are using? In this episode, Chris and Ryan discuss the most impactful tools entrepreneurs, startups, and SMBs are using in Digital Marketing.2020-08-2700 min
Digital Marketing Happy HourEpisode 17: The Three Pillars of Digital MarketingWhat are the three key pillars every business should focus on when developing a digital marketing plan? In this episode, Chris and Ryan discuss the three fundamental pillars that every digital marketing campaign is built upon.2020-08-1800 minDigital Marketing Happy HourEpisode 16: The End of Marketing with Carlos GilThe digital revolution has changed everything and marketing is no exception. Consumers expect information at their fingertips and want a response on their timeline. How is marketing meeting this demand? In this episode, Chris and Ryan talk with Carlos Gil about the end of marketing and how businesses can outcompete and outperform their competition.2020-08-1200 minDigital Marketing Happy HourEpisode 15: The Age of Influence with Neal SchafferWhy do International companies consider influencer marketing the most important tactic in their marketing toolbox? What are the keys to building long-term successful relationships with your customers? In this episode, Chris and Ryan are joined by Neal Schaffer to discuss the Age of Influence and the three main strategic pillars to a successful marketing campaign.2020-08-0600 min
Tako Talk PodcastTako Talk Podcast | EP #03 | Ryan Smith & Chris Casale | Helping businesses and the importance of a content marketing strategyRyan and Chris chat about the importance of content marketing, how to pivot as a business when times get tough, and how they are helping small and medium-sized businesses get up and running. With over 10+ years experience in the marketing world, they know how to help businesses succeed. Enjoy the episode! Ryan Smith on Twitter: https://twitter.com/RyanSmithFLA Ryan Smith on LinkedIN: https://www.linkedin.com/in/ryansmithmarketing/Chris Casale on LinkedIN: https://www.linkedin.com/in/christophercasale/ You can check out Araxam at: htt...2020-08-0300 minDigital Marketing Happy HourEpisode 14: Pivot Like Ross for Your SMB to Survive and ThriveWhen the economy shuts down during a global pandemic, how do you keep your business alive? In this episode, Chris and Ryan discuss trending data on business operations during COVID-19 and which industries were hit the hardest. Learn to pivot like Ross and make the digital transformation so you can survive and thrive in 2020 and beyond!2020-07-3000 minDigital Marketing Happy HourEpisode 13: How to Get Started as a Micro Influencer with Evan MorgensteinHave you ever wanted to learn how to get started as a micro influencer? Which social media platforms are best for micro influencers? In this episode, Chris and Ryan talk with Evan Morgenstein on why micro influencers are the next entrepreneurs.
The world of influencer marketing has evolved with social media, especially in the era of Instagram and TikTok. Evan Morgenstein, an entrepreneur with more than 20 years of experience and CEO of The Digital Renegades, reps some of the most successful influencers in food, fitness, nutrition and beauty. Morgenstein will share his industry insights and tips on how to effectively...2020-07-2300 minDigital Marketing Happy HourEpisode 12: Proven LinkedIn Strategies to Boost Your Brand with Nat BibbyHave you ever wanted to leverage LinkedIn to create strong business relationships? What are the biggest pitfalls to avoid while growing your network?
In this episode, Chris and Ryan talk with Nathaniel Bibby, a global LinkedIn expert who is going to tell you the exact proven strategies he uses to boost his brand, the importance of social proof, his personal success stories to help your business drive revenue, and some of the biggest pitfalls to avoid!2020-07-1600 minDigital Marketing Happy HourEpisode 11: Three Elements Required to Authentically Engage Your AudienceWhat does it mean to be authentic? What are the key elements to delivering an authentic message? In this episode, Chris and Ryan discuss the importance of authenticity and the three elements required to truly and authentically engage with your audience.2020-07-0900 minDigital Marketing Happy HourEpisode 10: The Importance of Social Proof and Why It's Vital For Your BusinessWhat is social proof? Why is it important to you and your business? In this episode, Chris and Ryan are joined by Damon Burton to talk about the value of social proof and strategies you can employ to get better engagement with the right fit customers for your business.2020-07-0200 minDigital Marketing Happy HourEpisode 9: The Critical SEO Pillars Every Business Needs with Damon BurtonHave you ever wondered what it was like to launch a business during the Great Recession? Have you ever had to navigate the challenges of working with clients? In this episode, Chris and Ryan talk with Damon Burton, a leading authority in search engine optimization about these topics as well as the critical SEO pillars every business needs to succeed.2020-06-2500 minDigital Marketing Happy HourEpisode 8: Five Steps to Building a Real Digital Marketing CampaignYou're getting ready to run a new digital marketing campaign, what's the first thing you should do? How do you plan a marketing campaign that focuses on results? We'll discuss common issues and solutions with your campaign objectives and goals; plus, how you should develop your marketing strategy and tactics. In this episode, Chris and Ryan discuss the five proven steps you should take with each marketing campaign to ensure a repeatable pattern of success.2020-06-1800 minDigital Marketing Happy HourEpisode 7: How to Get Better SEO Results by Using DataUsing data to inform your business decisions allows you to take opinion out of the equation. Data works for more than just business goals. It can, and should, guide your SEO strategy as well. In this episode, Chris and Ryan discuss how to sift through your data, identify what analytics tools to use and how to find key insights that lead to a strong organic marketing strategy.2020-06-1100 minDigital Marketing Happy HourEpisode 6: How to Use Content Marketing and Get Better SEO ResultsYou know content is important, but how do you know what content to create? What tools should you use to evaluate how your organic strategy is performing? In this episode, Chris and Ryan discuss the basics of a strong organic strategy, how to evaluate your data, and what tools are available.2020-06-0300 minDigital Marketing Happy HourEpisode 5: Making the Digital TransformationThe coronavirus (COVID-19) has forced many businesses to shut down and local, state, and national governments have required organizations to allow individuals to work remotely if able to do so. Are all businesses able to make the switch? What does a digital transformation mean and is your company prepared? In this episode, Chris and Ryan discuss the people, processes and tools/technology required to make a successful digital transformation.2020-05-2800 minDigital Marketing Happy HourEpisode 4: Content Marketing During a Global CrisisShould I be developing different content during a pandemic? What are other businesses doing to get their message out in the midst of COVID-19? In this episode, Chris and Ryan share 5 strategic areas to focus on to develop the right content at the right time for your audience.2020-05-2100 minDigital Marketing Happy HourEpisode 3: All Things ContentWhat type of content should your business be developing? How do you share that content with your audience? In this episode, Chris and Ryan discuss the different between communication platforms and communications assets and share some strategies for developing the right content.2020-05-1400 minDigital Marketing Happy HourEpisode 2: The New Normal After COVID-19When will things go back to "normal?" What does normal look like after COVID-19? In this episode, Chris and Ryan discuss what may change for business, what may return to normal, and how to prepare for it.2020-05-0700 minDigital Marketing Happy HourEpisode 1: Communicating During a PandemicHow are you communicating with your customers during COVID-19? What do customers want to hear from the brands they follow? In this episode, Ryan and Chris discuss what is working for business and what isn't.2020-04-3000 min