Shows
cc: Life Science PodcastBringing Swagger to Ontario Life SciencesKris Barnette is a creative powerhouse—the President of All Good Marketing and an adjunct professor at Kent State—who brings a level of “swagger” to life science branding.Kris is focused on turning Ontario, Canada, into a global commercial powerhouse in the life sciences.Ontario has everything a biotech hub needs: world-class infrastructure, elite academic institutions, and incredible talent. However, Kris points out a “commercialization chokehold” that prevents the region from reaching global dominance. The science is often buried under layers of academic jargon and conservative positioning.Kris is tackling this head-on with his upc...
2026-01-2932 minLife Science Marketing RadioBringing Swagger to Ontario Life SciencesKris Barnette is a creative powerhouse—the President of All Good Marketing and an adjunct professor at Kent State—who brings a level of “swagger” to life science branding.Kris is focused on turning Ontario, Canada, into a global commercial powerhouse in the life sciences.Ontario has everything a biotech hub needs: world-class infrastructure, elite academic institutions, and incredible talent. However, Kris points out a “commercialization chokehold” that prevents the region from reaching global dominance. The science is often buried under layers of academic jargon and conservative positioning.Kris is tackling this head-on with his upc...
2026-01-2932 min
The MAKE IT Podcast#14 - SUMMARIES | How Chris Conner Built a 20-Year Career Behind the CurtainHello, Hello!In this episode, we explore the career wisdom of indie film producer Chris Conner, who has over 20 years of experience in film, political campaigns, and advertising. The discussion focuses on Connor's unique approach to maintaining anonymity in an industry built on self-promotion and his philosophy of letting work speak for itself. We examine his journey from Florida to Nashville, his decision to avoid Los Angeles, and the key lessons that have shaped his successful career.We also talk about:The SWAT team incident during a student...
2025-12-1912 min
What Are You Working Towards?#183 Feeding the Planet with Zero Pesticides — Conner Tidd, Co-Founder & CEO, JustVertical.comDownload our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/What do tacos, sustainability, and the future of food all have in common? For Conner Tidd, it started with a single bunch of cilantro and became a mission to reshape how the world grows and accesses fresh produce.Conner shares the origin story of Just Vertical, a company building scalable vertical farms from condos to campuses and beyond. We explore how a university prototype led to a $30K check, why post-COVID supply chains opened doors for...
2025-10-2121 min
Life Science Marketing RadioDisruptive Products Require a Different Sales ProcessWhen you're selling something truly new, you're not just fighting for market share – you're fighting to create a market that doesn't exist yet. A big part of that battle is figuring out your sales process. Chris Morrison from ViaVerus and Brian Jamieson from Diagnostic Biochips shared their experience on this week’s episode.Chris Morrison introduced the "innovation death spiral." It goes like this: A startup gets early validation from one big customer. They get excited (who wouldn’t?) and build their entire go-to-market strategy around that single success. Then... silence. The market doesn't respond as expected, so the...
2025-07-2335 mincc: Life Science PodcastDisruptive Products Require a Different Sales ProcessWhen you're selling something truly new, you're not just fighting for market share – you're fighting to create a market that doesn't exist yet. A big part of that battle is figuring out your sales process. Chris Morrison from ViaVerus and Brian Jamieson from Diagnostic Biochips shared their experience on this week’s episode.Chris Morrison introduced the "innovation death spiral." It goes like this: A startup gets early validation from one big customer. They get excited (who wouldn’t?) and build their entire go-to-market strategy around that single success. Then... silence. The market doesn't respond as expected, so the...
2025-07-2335 min
Zero 2 Growth: Real stories, strategies, and insights to fuel your personal and business success!How to Build a Real Estate Business with No Experience ft. Conner Rueca | Zero 2 Growth Ep. 12🔥 What You’ll Learn in This Episode✅ Hustle vs. Systems – Why grinding 24/7 isn’t enough and how building the right systems changed everything.✅ First Deal Struggles – How Conner went from zero experience to closing his first wholesale deal.✅ Managing a Growing Team – Lessons from hiring, firing, and building a sales-driven company.🎙 Guest Spotlight: Conner Rueca📌 Real Estate Investor & Entrepreneur📸 Instagram → https://www.instagram.com/capableconner/👥 Facebook → https://www.facebook.com/conner.rueca📞 Contact → 650-346-7907 📢 Check out the CRM → https://tinyurl.com/Clo...
2025-04-1958 min
Westside Investors Network (WIN)160. The Truth About Private Money and Hard Money Lending in Real Estate with Jay ConnerClick here to view the episode transcriptABOUT JAY CONNERJay Conner began investing in real estate in 2003. At the start of his career, he relied on his local banker and was able to put together a few deals. After years of feeling owned by the bank, he learned how to buy properties using creative financing, including subject to and using lease-options. After the market crashed in 2008, he had to abandon everything he knew about how to finance his deals. Then he heard about the world of private money. He...
2025-02-2635 min
Transition To SalesSales & Marketing Synergy with Chris Conner: Why Storytelling & Connection MatterIn this inspiring episode, Heather Javier sits down with Chris Conner, host of Life Science Marketing Radio, to explore the transformative power of storytelling and collaboration in the life sciences industry. Heather & Chris share their insights on breaking silos between sales and marketing, building trust, and to attract customers with shared values.Guest Bio:Chris Conner is the host of Life Science Marketing Radio, where he helps life science companies connect with their audiences through storytelling and content creation. With a background in science and marketing, Chris has a passion for helping...
2025-02-0732 min
Raising Private Money with Jay ConnerThe Power of 3 Paydays: Chris Prefontaine's Real Estate Strategies for SuccessIn the latest episode of the Raising Private Money podcast, Jay Conner interviews real estate veteran Chris Prefontaine. With over 30 years of experience and having raised over $5 million in private money, Chris shares invaluable insights into successfully navigating the challenging landscape of real estate. The conversation revolves around creative financing techniques, the 3 payday system, and the intricacies of structuring and selling properties. This blog post delves deeper into these topics to provide actionable tips for both novice and seasoned investors.The Birth of Creative Financing After 2008Chris Prefontaine initially started his career in...
2024-09-1932 minRaising Private Money with Jay ConnerCreating Wealth in Real Estate: Insights from Chris Linger’s $270M PortfolioRaising private money without the need to ask for it directly is a skill that not many possess. However, Chris Linger, a seasoned real estate investor and accredited investor, has mastered this art. As a general partner in nine apartment syndications, encompassing over 1,750 apartments valued at $270M, Chris has a wealth of knowledge to share. In a recent enlightening conversation with Jay Conner on the Raising Private Money" podcast, Chris detailed his journey and provided invaluable insights into real estate investing, raising private funds, and scaling one's business.From Humble Beginnings to Investing Powerhouse
2024-09-1227 minRaising Private Money with Jay ConnerMastering Private Money: Chris Larsen’s $115 Million Roadmap to Real Estate SuccessIn the latest episode of "Raising Private Money," host Jay Conner brings on Chris Larsen, a financial strategist who, with over two decades of real estate experience, has impressively raised more than $115 million in private money. Larsen, who began his investment journey at the age of 21, shares invaluable insights on how he transitioned from biomechanical engineering and finance to becoming a private lending and real estate investment authority. Here’s a comprehensive look into the key points discussed in this enlightening episode.From Biomechanical Engineering to Real Estate MaverickChris Larsen's journey into re...
2024-07-0828 min
Unhinged with Chris KlemensHot Takes with Kurtis ConnerIndulge in affordable luxury. Go to http://Quince.com/unhinged for free shipping on your order and 365-day returns.Chris is joined by Kurtis Conner of Very Really Good as they talk shop about stand-up, delve into best and worst celebrity encounters, declare Toronto to be fake, trade hot takes, kiss Zoom interviews goodbye, mistake Kurtis for Harry Styles, consider the bowel movements of Kelsey Ballerini’s dog, grow concerned about HIPPA violations, hear all about drawing Kris Jenner’s blood, lament poor seat swap negotiations, consider sitting next to Abby Lee Miller on an airplane, wonder abou...
2024-03-071h 16Raising Private Money with Jay ConnerProfiting from Dead Leads: Chris Craddock and Jay Conner's REI Revive SystemIn today’s episode of Raising Private Money Podcast let us look back to when Jay Conner and Chris Craddock shared invaluable insights on reviving dead leads, securing private money for deals, and building a thriving real estate business. Discover expert tips on prequalifying leads, leveraging the REI Revive System, and navigating the changing real estate landscape. Don't miss out on this game-changing information!Here are some highlights from the episode:1. Prequalifying Leads: Understand the vital importance of prequalifying leads and focusing on properties where there is a genuine need, ensuring your time and...
2024-02-1933 min
cc: Life Science PodcastWhat is a Liaison Research Organization?Dr. Antonio Tito is the Founder and CEO of rEthix in Houston, Texas. rEthix is the world’s first Liaison Research Organization (LRO) facilitating clinical trials in Mexico and Latin America.A search of clinicaltrials.gov shows that several large pharma companies are currently running trials in Mexico. rEthix is leveraging the ICH (International Council for Harmonisation) guidelines to run these trials in Mexico and use that data to support IND-enabling studies in the US. The ICH sets the guidelines that the FDA and equivalent agencies in other countries follow. COFEPRIS, the Mexico Ministry of Health, assesses th...
2023-10-1128 minRaising Private Money with Jay ConnerChris's $98,000 Profit: Private Money's Role in Real Estate RichesWe have an exciting success story to share with you today. In this episode of the Raising Private Money podcast, Jay Conner interviews Chris Cornett, a real estate investor who achieved remarkable success through Private Money!Chris started with no knowledge of how to raise Private Money, but through his dedication and the guidance he received from joining Jay’s Raising Private Money program, he was able to secure $350,000 of Private Money in just a few months. This allowed him to fund his first deal and make an anticipated profit of $98,000!In this episode, Chris sh...
2023-09-0708 minRaising Private Money with Jay ConnerSurviving Real Estate Cycles: How To Buy Properties With None Of Your Own Money With Jay Conner & Chris PrefontaineIn this episode, real estate veteran Chris Prefontaine shares his expertise on buying houses with "no money down" and negotiating zero-interest deals with sellers. With nearly 30 years of experience, Chris has built new homes, owned a successful Realty Executive Franchise, and now runs a thriving buying and selling business with his family team. They purchase 2-5 properties monthly and guide students across North America in doing the same. Chris's in-depth knowledge and experience in real estate cycles equip his students to navigate this hot market.Through his experience, he will guide you on conquering the real estate...
2023-07-2732 min
Life Science Marketing RadioPivoting and Storytelling Along the Founder's JourneySteve Harvey and his business partner managed to raise enough money to rent some lab space in Cambridge (UK) to get started on an idea they had for synthesizing template-free DNA. The StartThey invited an investor to meet them at the lab where they sat on the garden furniture Steve brought with him because they had nothing else.TL;DR They got more money. Camena Bioscience was getting started.That was the first hurdle. There were more. Competitors had similar ideas around the IP. And evolution had a different idea...
2023-07-2631 mincc: Life Science PodcastPivoting and Storytelling Along the Founder's JourneySteve Harvey and his business partner managed to raise enough money to rent some lab space in Cambridge (UK) to get started on an idea they had for synthesizing template-free DNA. The StartThey invited an investor to meet them at the lab where they sat on the garden furniture Steve brought with him because they had nothing else.TL;DR They got more money. Camena Bioscience was getting started.That was the first hurdle. There were more. Competitors had similar ideas around the IP. And evolution had a different idea...
2023-07-2631 min
Life Science Marketing RadioInspiring Engagement and Satisfaction at WorkBefore becoming the CEO of Diaago, a distributor of labware for life science, Jackson Hyde spent some time managing a staffing agency, placing day labor with companies filling short-term needs. That gave him an appreciation of flexibility and an understanding of the diverse needs of employers but also employees. As the founder of Diaago, Jackson’s management approach emphasizes the importance of understanding the whole person and their individual requirements in the workplace. I think that the first thing we have to look at is how, how diverse any workplace is, especially when you're dealing wi...
2023-06-2826 mincc: Life Science PodcastInspiring Engagement and Satisfaction at WorkBefore becoming the CEO of Diaago, a distributor of labware for life science, Jackson Hyde spent some time managing a staffing agency, placing day labor with companies filling short-term needs. That gave him an appreciation of flexibility and an understanding of the diverse needs of employers but also employees. As the founder of Diaago, Jackson’s management approach emphasizes the importance of understanding the whole person and their individual requirements in the workplace. I think that the first thing we have to look at is how, how diverse any workplace is, especially when you're dealing wi...
2023-06-2826 min
Life Science Marketing RadioSAMPS Live! Glasgow June 12-13If you don’t know SAMPS, you’ve been missing out. It’s the only association for Sales And Marketing Professionals serving the Sciences. I’ve been a member since 2014 and it has been a huge boost for me in terms of networking with and learning from like-minded professionals in our business.Live events are back and the European meeting takes place right after ESHG, June 12 (cocktails and appetizers) and 13 (full agenda), this year focused on the use of AI for sales and marketing. And as always, there will be a panel of customers (PIs post-docs, procurement…) who will b...
2023-05-3122 mincc: Life Science PodcastSAMPS Live! Glasgow June 12-13If you don’t know SAMPS, you’ve been missing out. It’s the only association for Sales And Marketing Professionals serving the Sciences. I’ve been a member since 2014 and it has been a huge boost for me in terms of networking with and learning from like-minded professionals in our business.Live events are back and the European meeting takes place right after ESHG, June 12 (cocktails and appetizers) and 13 (full agenda), this year focused on the use of AI for sales and marketing. And as always, there will be a panel of customers (PIs post-docs, procurement…) who will b...
2023-05-3122 min
Life Science Marketing RadioYour Investor Pitch Needs HelpI’m a big fan of The Prof G Podcast. Scott Galloway is a thoughtful guy and I’ve learned a lot from him. One of his common phrases is “It’s hard to read the label from inside the bottle.”By that, he means, whether looking at ourselves or our business, it’s very helpful to get some outside advice.This definitely applies to companies pitching to investors. First of all, the story you tell is very important for getting their attention and also for the final valuation. If you think it’s just about science...
2023-05-2530 mincc: Life Science PodcastYour Investor Pitch Needs HelpI’m a big fan of The Prof G Podcast. Scott Galloway is a thoughtful guy and I’ve learned a lot from him. One of his common phrases is “It’s hard to read the label from inside the bottle.”By that, he means, whether looking at ourselves or our business, it’s very helpful to get some outside advice.This definitely applies to companies pitching to investors. First of all, the story you tell is very important for getting their attention and also for the final valuation. If you think it’s just about science...
2023-05-2530 min
cc: Life Science PodcastWrangling Multiple AI ProjectsAccording to their website, IQVIA holds over 60 petabytes (60 million gigabytes) of proprietary data used to provide insights and inform decisions across the healthcare industry. Think market dynamics around a disease, demographics and site selection for clinical trials or pricing for a new therapeutic.How does one pull the insights out of that mountain of data? Chris Steel was brought on board to drive AI and machine learning into all their products, standardize on platforms and unify the message. Our conversation went from things AI can do to how to manage AI projects across the enterprise...
2023-05-1730 min
cc: Life Science PodcastAt the Heart of Culture is TrustDavid Enloe is an organizational culture architect. I found him on LinkedIn and had to find out what that was besides damn good personal branding. I’m always interested in company culture, its value, and how it’s established and sustained.He was hired as the CEO of Societal CDMO in the midst of the pandemic, coming on board without even an onsite visit, to work with people he had never met. His only contact up to that point was the board, none of the executives. I asked him about how he drives culture through the...
2023-05-1130 minLife Science Marketing RadioAt the Heart of Culture is TrustDavid Enloe is an organizational culture architect. I found him on LinkedIn and had to find out what that was besides damn good personal branding. I’m always interested in company culture, its value, and how it’s established and sustained.He was hired as the CEO of Societal CDMO in the midst of the pandemic, coming on board without even an onsite visit, to work with people he had never met. His only contact up to that point was the board, none of the executives. I asked him about how he drives culture through the...
2023-05-1130 min
Life Science Marketing RadioTransitioning from Service to Product“Give a man a fish and he eats for a day. Sell him the hook, line and rod and get a higher valuation.” - Unknown ;-)KromaTiD™ is in the business of helping researchers working on cell and gene therapies make sure, for example, that their CRISPR edits are going to the right places and not causing unwanted structural variations. Those cells ultimately go back into patients and safety is a top concern. KromaTiD had been a service business. Customers sent their cells for analysis and KromaTiD sent back a report.They have transitioned to a prod...
2023-04-2622 mincc: Life Science PodcastTransitioning from Service to Product“Give a man a fish and he eats for a day. Sell him the hook, line and rod and get a higher valuation.” - Unknown ;-)KromaTiD™ is in the business of helping researchers working on cell and gene therapies make sure, for example, that their CRISPR edits are going to the right places and not causing unwanted structural variations. Those cells ultimately go back into patients and safety is a top concern. KromaTiD had been a service business. Customers sent their cells for analysis and KromaTiD sent back a report.They have transitioned to a prod...
2023-04-2622 min
Life Science Marketing RadioA Rabbi Walks into a Lab...Just as scientists are curious about the “how” of the world, Lee Jay Lowenstein was curious about the “why”. That led to his becoming an ordained Orthodox rabbi. He was also a high school teacher and principal before spending some time in a non-profit as a fundraiser. At that point, he must have had some sales skills, but wanted something more.With no real background in life science other than studying as a pre-med for a short while, he joined a partner and decided to sell laboratory supplies. I was curious about how that happened. Why life...
2023-04-1230 mincc: Life Science PodcastA Rabbi Walks into a Lab...Just as scientists are curious about the “how” of the world, Lee Jay Lowenstein was curious about the “why”. That led to his becoming an ordained Orthodox rabbi. He was also a high school teacher and principal before spending some time in a non-profit as a fundraiser. At that point, he must have had some sales skills, but wanted something more.With no real background in life science other than studying as a pre-med for a short while, he joined a partner and decided to sell laboratory supplies. I was curious about how that happened. Why life...
2023-04-1230 min
cc: Life Science PodcastClinical Proteomics: What Does the Future Hold?When will we get to a place of reliable protein biomarkers as predictors or indicators of disease? Ole Vorm is a founder and director at Evosep, producing separation products between the patient sample and a mass spectrometer.What is the state of those analyses and what are the obstacles yet to be overcome? The first obstacle in terms of the proteome itself is that in any sample - urine, blood etc.- there are a few abundant proteins that represent the bulk of the material. It’s likely that the proteins of interest (if we ca...
2023-03-0833 min
Life Science Marketing RadioWhy is Cole Yancy Posting on LinkedIn Every Day?Cole Yancey was unsatisfied being a bench scientist. So much so, he asked the freezer repair guy about how to get out of the lab. “Maybe I can do what you’re doing.” The freezer guy was not helpful. It reminds me of a scene from Top Gun.1st Lesson in NetworkingCole started chatting up sales reps who came by the lab. One took him under his wing and soon Cole was having lots of conversations with his new network and eventually found himself as an application specialist at Hamilton Robotics. It’s the perfect...
2023-02-2639 mincc: Life Science PodcastWhy is Cole Yancy Posting on LinkedIn Every Day?Cole Yancey was unsatisfied being a bench scientist. So much so, he asked the freezer repair guy about how to get out of the lab. “Maybe I can do what you’re doing.” The freezer guy was not helpful. It reminds me of a scene from Top Gun.1st Lesson in NetworkingCole started chatting up sales reps who came by the lab. One took him under his wing and soon Cole was having lots of conversations with his new network and eventually found himself as an application specialist at Hamilton Robotics. It’s the perfect...
2023-02-2639 min
cc: Life Science PodcastWhat Can You Do with 3.5 Million (de-identified) Health Records?It turns out, you can do quite a lot.Jud Schneider is the CTO of Nashville Biosciences. I reached out to him to talk about their collaboration with Amgen and Illumina to sequence 35,000 African-American genomes. How is that possible?Nash Bio (owned by Vanderbilt University Medical Center) has about three and a half million de-identified health records. About 10% of those have consented DNA tied to those records. This is a treasure trove of data for pharma and AI companies to uncover patterns and develop new therapies.The number of genomes in...
2023-02-2231 min
cc: Life Science PodcastGenerative AI for Inspiration David Nathan wrote a children’s book in the carpool line at his kids’ school. ChatGPT delivered the text and he used Midjourney to illustrate the main character.Generative AI applications like ChatGPT and Midjourney are dominating conversations in the marketing world recently. The last episode of cc: Life Science covered possible uses and concerns around Chat GPT which generates text responses to user prompts. Midjourney is a tool that will generate images based on your prompt, having been trained on a gazillion JPEGs from who knows where.David is an agency owner diving into Midj...
2023-02-1530 minLife Science Marketing RadioGenerative AI for Inspiration David Nathan wrote a children’s book in the carpool line at his kids’ school. ChatGPT delivered the text and he used Midjourney to illustrate the main character.Generative AI applications like ChatGPT and Midjourney are dominating conversations in the marketing world recently. The last episode of cc: Life Science covered possible uses and concerns around Chat GPT which generates text responses to user prompts. Midjourney is a tool that will generate images based on your prompt, having been trained on a gazillion JPEGs from who knows where.David is an agency owner diving into Midj...
2023-02-1530 min
cc: Life Science PodcastA Conversation About ChatGPTChatGPT has become the AI that is impossible to ignore. As I wrote in my first post a little more than a year ago, I would be neither a cheerleader nor a detractor, but rather a curious observer. So here we are. My main concern with respect to many technologies is the dilution of our humanity. In response to all the posts I was seeing where people were asking ChatGPT to create content, I wrote on LinkedIn that the value of your voice, even better with your face attached to it, would increase. The more AI-generated content...
2023-02-0138 min
cc: Life Science PodcastHow to Produce a Podcast - WorkflowsHave you been considering creating a podcast for your company? You may be wondering about gear, recording and editing software, structuring interviews etc… Long-time listeners will recognize my buddy David Shifrin. He and I started podcasting at about the same time and have shared our discoveries and methods with each other as they evolve over time. He currently works as the Senior Manager for Content Marketing at Jarrard Phillips Cate & Hancock (opinions expressed are his own) where he produces the High Stakes podcast.In this episode, David and I will share all we have learned with you to...
2023-01-2541 minLife Science Marketing RadioHow to Produce a Podcast - WorkflowsHave you been considering creating a podcast for your company? You may be wondering about gear, recording and editing software, structuring interviews etc… Long-time listeners will recognize my buddy David Shifrin. He and I started podcasting at about the same time and have shared our discoveries and methods with each other as they evolve over time. He currently works as the Senior Manager for Content Marketing at Jarrard Phillips Cate & Hancock (opinions expressed are his own) where he produces the High Stakes podcast.In this episode, David and I will share all we have learned with you to...
2023-01-2541 min
cc: Life Science PodcastWhat is FAIR Data and Why is it Important?Mark Fortner, Founder and CEO of Aspen Biosciences joined to explain the concept of FAIR data. The idea around FAIR data is to ensure that data is available and labeled consistently to allow people AND machines to correctly interpret, for example, what the label on a column of data means. The benefit for all is to enable more effective data sharing in collaborations or over time from one study to another.Mark provided the following summary for me.We can take the FAIR acronym as a laundry list of specific problems:Findable
2023-01-1836 min
cc: Life Science PodcastSAMPS Awards - DOUBLE Box Set!Buy both of these Limited Availability recordings for a penny! and I’ll send you two more interviews with outstanding life science marketers every month! If you aren’t happy with what I send, well it’s actually free ;-) This double box set includes 2 individual winners from the 2022 SAMPS Awards, presented at Neuroscience in December.Olivier (Ollie) Welaratne is the General Manager at Red Box Direct. He is the recipient of the 2022 Young Person of the Year Award from SAMPS.Red Box Direct is outsourced sales, operations and support. in the Eu...
2023-01-1149 minLife Science Marketing RadioSAMPS Awards - DOUBLE Box Set!Buy both of these Limited Availability recordings for a penny! and I’ll send you two more interviews with outstanding life science marketers every month! If you aren’t happy with what I send, well it’s actually free ;-) This double box set includes 2 individual winners from the 2022 SAMPS Awards, presented at Neuroscience in December.Olivier (Ollie) Welaratne is the General Manager at Red Box Direct. He is the recipient of the 2022 Young Person of the Year Award from SAMPS.Red Box Direct is outsourced sales, operations and support. in the Eu...
2023-01-1149 min
cc: Life Science PodcastDigital Health and Business Model InnovationI talked to Jason Scharf about new business models and digital health to get a glimpse of where the world of life science and healthcare are going. Jason is the host of the Austin Next Podcast. He has been an operator at companies like Illumina and Keen Health. Below is a taste of the topics we discussed.It seems timely to start with a discussion about business models for anti-infectives - therapies for illnesses that aren’t typically chronic conditions. There is a gap in the market because regardless of how many people use a drug and fo...
2023-01-0426 min
Life Science Marketing RadioThe Strategy of Your Addressable MarketDeveloping a new product for launch involves a lot of effort and expense. To maximize your return, it’s important to know 1.) the size of the market for your offering to determine your potential return and 2.) how to prioritize your target customers for a successful launch to build momentum. From your addressable market, how do you find the early adopters?I had a fun conversation with Mehdi Farzanehpour, CEO of Scitodate, about this topic, which he refers to as central market intelligence. Typically one would do a lot of research to determine the size of yo...
2022-12-1429 mincc: Life Science PodcastThe Strategy of Your Addressable MarketDeveloping a new product for launch involves a lot of effort and expense. To maximize your return, it’s important to know 1.) the size of the market for your offering to determine your potential return and 2.) how to prioritize your target customers for a successful launch to build momentum. From your addressable market, how do you find the early adopters?I had a fun conversation with Mehdi Farzanehpour, CEO of Scitodate, about this topic, which he refers to as central market intelligence. Typically one would do a lot of research to determine the size of yo...
2022-12-1429 min
cc: Life Science PodcastPrevention as a ServiceI’ve been thinking a bit lately about preventative health. We focus a lot in this podcast on therapeutics, some of which I’m personally grateful for. We should keep developing new ones to help people live longer and healthier. But that seems a never-ending game. I don’t see curing all diseases as realistic, nor the only strategy when many diseases can be avoided by changes in behavior. Paying for prevention seems a tricky business. How do you pay for something that doesn’t happen? And who would pay it? I’m not paying to fix my roof un...
2022-12-0732 min
cc: Life Science PodcastImproving the Patient JourneyEveryone wants to be patient-centric these days. Betsy Bennett is a health psychologist and behavior change strategist. And, as you’ll discover in this episode, she has been a patient with a serious disease- twice. She has some thoughts about how companies can be helpful to patients over the course of their illness.There are so many good nuggets in this conversation, I’ll summarize a few of them here, but you should really listen to the whole thing. It’s very powerful to hear from someone who has actual experience and is trained to help people in sim...
2022-11-3032 minLife Science Marketing RadioImproving the Patient JourneyEveryone wants to be patient-centric these days. Betsy Bennett is a health psychologist and behavior change strategist. And, as you’ll discover in this episode, she has been a patient with a serious disease- twice. She has some thoughts about how companies can be helpful to patients over the course of their illness.There are so many good nuggets in this conversation, I’ll summarize a few of them here, but you should really listen to the whole thing. It’s very powerful to hear from someone who has actual experience and is trained to help people in sim...
2022-11-3032 min
cc: Life Science PodcastTraining AI for Drug DevelopmentDesigning new compounds to be used as therapeutics is a challenge regardless of the approach. Artificial intelligence shows promise for solving some of those challenges, whether it’s identifying a hit, lead optimization or something else. Ashwini Ghogare is the intrapreneur CEO of Artificial Intelligence and Automation in Drug Discovery at Millipore Sigma. She was kind enough (and patient enough) to educate me on how AI can be used to help with figuring out the synthesis of new compounds and even predicting ADME or physical chemical properties.When I look at complex molecules, I’...
2022-11-2326 min
cc: Life Science PodcastBusiness Model InnovationWhile launching a new product is exciting, especially in the sciences, it’s not the only way to grow a business. We can change our business models or how we go to market.Dave Brock shared with me some of the things that he has seen in terms of companies thinking more broadly about how to do things.There is typically a cycle that companies go through. First is, “How do we do more?” A volume and velocity strategy. Next is “How do we do better?” Eventually, you need to do something different. Then maybe the whole...
2022-11-1722 minLife Science Marketing RadioBusiness Model InnovationWhile launching a new product is exciting, especially in the sciences, it’s not the only way to grow a business. We can change our business models or how we go to market.Dave Brock shared with me some of the things that he has seen in terms of companies thinking more broadly about how to do things.There is typically a cycle that companies go through. First is, “How do we do more?” A volume and velocity strategy. Next is “How do we do better?” Eventually, you need to do something different. Then maybe the whole...
2022-11-1722 min
cc: Life Science PodcastCompetitive Advantage of Information ArchitectureYour company runs on information to a large degree. But not all of it is accessible to the people who need to make decisions which slows things down, making you less competitive.Seth Earley is the CEO of Earley Information Science. We had a conversation about using artificial intelligence to make information flow faster within companies. The key concept was the use of ontologies in the information architecture. You may be familiar with taxonomies, how we name categories of information. Ontologies takes that one step further to produce a web of relationships. That web helps...
2022-11-0931 min
cc: Life Science PodcastIntern for the Win-Win-WinCan you really make serious progress with an intern? The answer is a definite yes and it can work out for the intern, the host company and a vendor.Bob Lempke is the Chief Commercial Officer at Mobile Locker. He’s been on the podcast before. On a catch-up call, he told me this great story about working with an intern at one of their customers, Allergan Aesthetics, and AbbVie company.Sunethra Kannan was the intern. Her assignment was to help set up the Mobile Locker user accounts as they were rolling out inside the co...
2022-11-0217 minLife Science Marketing RadioIntern for the Win-Win-WinCan you really make serious progress with an intern? The answer is a definite yes and it can work out for the intern, the host company and a vendor.Bob Lempke is the Chief Commercial Officer at Mobile Locker. He’s been on the podcast before. On a catch-up call, he told me this great story about working with an intern at one of their customers, Allergan Aesthetics, and AbbVie company.Sunethra Kannan was the intern. Her assignment was to help set up the Mobile Locker user accounts as they were rolling out inside the co...
2022-11-0217 min
Life Science Marketing RadioBusiness Development for LifeSci StartupsErica Sosnowski, the Managing Partner at Sosna + Co. recently posted on LinkedIn a list of things that life science executives struggle with the most in the context of finding and executing deals.From her post:- A limited network due to time spent in academia or in the “science” of their business- Lack of understanding (despite best efforts) on how to move your business beyond the small-to-medium stage- Uncertainty of what goes into business/IP valuation- Lack of awareness of where to find the ideal target company (for M&A, licensing, partnering)- Unsure how to n...
2022-10-1927 mincc: Life Science PodcastBusiness Development for LifeSci StartupsErica Sosnowski, the Managing Partner at Sosna + Co. recently posted on LinkedIn a list of things that life science executives struggle with the most in the context of finding and executing deals.From her post:- A limited network due to time spent in academia or in the “science” of their business- Lack of understanding (despite best efforts) on how to move your business beyond the small-to-medium stage- Uncertainty of what goes into business/IP valuation- Lack of awareness of where to find the ideal target company (for M&A, licensing, partnering)- Unsure how to n...
2022-10-1927 min
Life Science Marketing RadioWriting for Thought LeadershipSo you want to be a thought leader? I talked to Brian Morgan, President of Think Deeply, Write Clearly about effective thought leadership communication.Thought leadership can be used to attract an audience who may need your product or service. Or you may want to influence decision-making in a particular direction. You can see the overlap with content marketing.In our conversation, Brian brought out a few points that may be helpful.Thought leadership is about building trust. People need to trust you before they do business with you or take your advice...
2022-10-0543 mincc: Life Science PodcastWriting for Thought LeadershipSo you want to be a thought leader? I talked to Brian Morgan, President of Think Deeply, Write Clearly about effective thought leadership communication.Thought leadership can be used to attract an audience who may need your product or service. Or you may want to influence decision-making in a particular direction. You can see the overlap with content marketing.In our conversation, Brian brought out a few points that may be helpful.Thought leadership is about building trust. People need to trust you before they do business with you or take your advice...
2022-10-0543 min
cc: Life Science PodcastMarket Shaping and Staffing Commercial Pre-LaunchPharmExec.com published a study in 2020 of 25 first commercial launches. 48% of them missed their first year forecast for sales (130% of forecast). Outperformers started commercial planning more than 2 years ahead of approval and typically spent more on SG&A.It has to be difficult for a CEO or CFO to devote resources to commercializing a therapy when approval is still uncertain and far away. I invited Maureen Franco and Mike Hodgson to talk about the activities that make these launches successful and who is brought on to make it happen.Key takeaways:* Understanding the...
2022-09-2134 minLife Science Marketing RadioMarket Shaping and Staffing Commercial Pre-LaunchPharmExec.com published a study in 2020 of 25 first commercial launches. 48% of them missed their first year forecast for sales (130% of forecast). Outperformers started commercial planning more than 2 years ahead of approval and typically spent more on SG&A.It has to be difficult for a CEO or CFO to devote resources to commercializing a therapy when approval is still uncertain and far away. I invited Maureen Franco and Mike Hodgson to talk about the activities that make these launches successful and who is brought on to make it happen.Key takeaways:* Understanding the...
2022-09-2134 min
cc: Life Science PodcastOpportunities for Healthcare Innovations to Enable Aging in PlaceKristin Apple is the President of LINUS. We talked about the future of healthcare specifically for seniors 60-79 and how they think about it based on a recent survey (Link below).This is worth paying attention to because this age group is the fastest growing segment of the population. How they think about aging and what innovators can do to meet the needs of this group represents a big opportunity.They did a quantitative survey of 1000 people and followed up with a qualitative conversation style study.First of all this group doesn’t se...
2022-08-1727 minLife Science Marketing RadioOpportunities for Healthcare Innovations to Enable Aging in PlaceKristin Apple is the President of LINUS. We talked about the future of healthcare specifically for seniors 60-79 and how they think about it based on a recent survey (Link below).This is worth paying attention to because this age group is the fastest growing segment of the population. How they think about aging and what innovators can do to meet the needs of this group represents a big opportunity.They did a quantitative survey of 1000 people and followed up with a qualitative conversation style study.First of all this group doesn’t se...
2022-08-1727 min
cc: Life Science PodcastWhat Does Real Digital Transformation Look Like?I saw this LinkedIn post from Erasmus Holm, Chief Marketing Officer for the Nordics at MSD, and was curious to learn more. He mentions that the pandemic, although demanding a lot of change, hasn’t necessarily had the lasting effect we expected. He sees companies reverting to the old ways of doing things.I asked him about how he sees digital transformation, a term I hear a lot, but whose definition has seemed squishy to me. The light bulb came on for me partway through our conversation. It’s not a transformation of just how we do thin...
2022-08-1027 minLife Science Marketing RadioWhat Does Real Digital Transformation Look Like?I saw this LinkedIn post from Erasmus Holm, Chief Marketing Officer for the Nordics at MSD, and was curious to learn more. He mentions that the pandemic, although demanding a lot of change, hasn’t necessarily had the lasting effect we expected. He sees companies reverting to the old ways of doing things.I asked him about how he sees digital transformation, a term I hear a lot, but whose definition has seemed squishy to me. The light bulb came on for me partway through our conversation. It’s not a transformation of just how we do thin...
2022-08-1027 min
cc: Life Science PodcastMission, Vision, Values, SystemsThis week I talked to Don Davis of 5280 Life Sciences Consulting. Don helps companies scale up through leadership development, project and process improvements. He is also the host of the Life Science Success podcast.The challenge comes when a small company of about ten employees becomes successful and gets an influx of cash and all of a sudden is becoming a company of one or two hundred. Interestingly, the first thing he mentioned were mission, vision and values. It’s important to know where you are going and those things support the right decisions and be...
2022-07-2036 min
Life Science Marketing RadioManaging Distributors - The Long GameWhat is the path to success in sales when you are selling both direct and through a distributor? What is the best approach for you and your company? Even though it’s sales, I think it looks a lot like marketing based on my conversation with Drew Hamilton. He is the Southeast regional manager at VistaLab technologies.He is playing the long game by building relationships with his reps (he has 200 from Washington, D.C. to Texas and everything below that line) that pay off in a win-win-win for Drew, his reps and their customers. He was ki...
2022-07-0613 mincc: Life Science PodcastManaging Distributors - The Long GameWhat is the path to success in sales when you are selling both direct and through a distributor? What is the best approach for you and your company? Even though it’s sales, I think it looks a lot like marketing based on my conversation with Drew Hamilton. He is the Southeast regional manager at VistaLab technologies.He is playing the long game by building relationships with his reps (he has 200 from Washington, D.C. to Texas and everything below that line) that pay off in a win-win-win for Drew, his reps and their customers. He was ki...
2022-07-0613 min
Life Science Marketing RadioSwitching Jobs in 2022? How to PrepareDarcy Bevalacqua is a career coach and executive recruiter for senior marketing executives over 50. Nevertheless, this episode has good advice for anyone looking to change jobs and even companies that are competing for talent.Challenges for companiesI asked Darcy about the state of the job market. Companies are having a hard time attracting talent right now. She verified what I have seen a lot on LinkedIn and that is that companies have a hard time “getting candidates through the pipeline in any reasonable period of time. And so many times they lose gr...
2022-06-2134 mincc: Life Science PodcastSwitching Jobs in 2022? How to PrepareDarcy Bevalacqua is a career coach and executive recruiter for senior marketing executives over 50. Nevertheless, this episode has good advice for anyone looking to change jobs and even companies that are competing for talent.Challenges for companiesI asked Darcy about the state of the job market. Companies are having a hard time attracting talent right now. She verified what I have seen a lot on LinkedIn and that is that companies have a hard time “getting candidates through the pipeline in any reasonable period of time. And so many times they lose gr...
2022-06-2134 minRaising Private Money with Jay ConnerSuccessful Financial Investment Strategies From The Anti-Financial Advisor: Chris Miles & Jay ConnerPrivate Money Academy Conference:https://www.jayconner.com/learnrealestate/ Free Report:https://www.jayconner.com/MoneyReport Join the Private Money Academy: https://www.JayConner.com/trial/ In today’s show of Real Estate Investing with Jay Conner, Chris Miles joins Jay to share his secret on how he became financially free at only 39 years old by using this little unknown investment strategy! Chris Miles, the “Cash Flow Expert,” is a leading authority on how to quickly create cash flow and lasting wealth for thousands of his clients, entrepreneurs, and others internationally! He has been featured in US News, CNN Money, and Bankra...
2022-05-1937 min
MJBulls: Cannabis investing and cannabis fundraisingSpin Capital | Chris ConnerWhy you shouldn't sell equity to fund your business The lack of available debt funding in the early days of cannabis forced most companies to sell equity to fund their growth. Fortunately, today companies have other options, Chris Conner, the CEO of The Spin Capital Group joins Dan Humiston to discuss other funding options. He explains how they are helping cultivator, manufacturer, distributor, dispensary, or ancillary venture maintain their ownership with debt financing. Produced by PodConx MJBulls - https://podconx.com/podcasts/raising-cannabis-capitalDan Humiston - https://podconx.com/gues...
2022-05-1511 minRaising Private Money with Jay ConnerRevive Your Dead Leads With Chris Craddock & Jay Conner, The Private Money AuthorityPrivate Money Academy Conference:https://www.jayconner.com/learnrealestate/ Free Report:https://www.jayconner.com/MoneyReport Join the Private Money Academy: https://www.JayConner.com/trial/ In today’s episode of Real Estate Investing with Jay Conner, Chris Craddock joins Jay to explain the process and system that he created that will allow you to make thousands and thousands of dollars without additional expense on your marketing. Plus Chris will share his number 1 strategy for finding motivated sellers!Chris Craddock is the Founder and CEO of The Redux Group.A nationally certified Life Coach in Leadership and one of the top Rea...
2022-04-1834 minRaising Private Money with Jay ConnerScale and Automate Real Estate Investing with Chris Prefontaine & Jay ConnerPrivate Money Academy Conference:https://www.jayconner.com/learnrealestate/ Free Report:https://www.jayconner.com/MoneyReport Join the Private Money Academy: https://www.JayConner.com/trial/ After many years of coaching and constantly doing deals himself independently, Chris Prefontaine founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary as the company began to grow. The family team coaches investors on how to properly scale and automate their businesses throughout North America — all without using their own cash, credit, or taking out bank loans to buy property. His team buys and sells homes in his ow...
2022-04-0734 min
JLP HighlightsJLP on GLC | Homosexuality in the Church: Chris Conner Returns (2003, Ep. 44-45)ARCHIVE (circa 2003) Jesse talks again with Chris Conner, then a pastor at a church in Odessa, Texas. They discuss the rise of homosexuality even in the church. (Ep. 44-45)Jesse Lee Peterson hosted a show and made numerous appearances on @God's Learning Channel between late 2002 and late 2005. SEE MORE: https://www.youtube.com/playlist?list=PLpSkvyhrlXraijfb60xKna4tkPMp4ScOJ TIME STAMPS0:00 JLP on GLC0:39 Chris Conner returns2:30 Homosexuality in the church8:59 Pastors not called by God?13:51 "Civil Rights"18:32 Too far gone?21:07 Men didn't accept27:19 Part 2: Chris Conner28:05...
2022-03-2655 min
Life Science Marketing RadioImpact Opportunities for Digital Marketers in HealthcareChris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
2021-11-0835 min
Life Science Marketing RadioImpact Opportunities for Digital Marketers in HealthcareChris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you.
2021-11-0800 mincc: Life Science PodcastImpact Opportunities for Digital Marketers in HealthcareChris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
2021-11-0835 min
JLP HighlightsJLP on GLC | Interview with White Pastor: Chris Conner (Ep. 31-32)ARCHIVE (circa 2003) The Jesse Lee Peterson Show on God's Learning Channel: Jesse interviews Lutheran Pastor Chris Conner in Odessa, Texas. They touch on the notion that Sundays are the most segregated day of the week in America, and whether it's because of "racism," and false guilt and fear of telling the truth. Can you be born again and have fear? They also talk about men who've become weak. (Program 31-32) TIME STAMPS0:00 GLC: JLP0:38 Pastor Chris Conner1:25 What's Lutheran?3:10 "Segregated" Sundays?6:46 Why feel guilty?12:08 "Racist" no matter what14:24 Why not be...
2021-10-0455 min
The MAKE IT Podcast193 - Chris Conner - Be Humble, Keep Calm, Show Up, and Know Why You\'re Doing ItHello, Indie Creatives! In this episode, we have a conversation with TV & Film Producer Chris Conner. We talk about his anonymity on social media, why Steve Guttenberg was the first Tom Hanks, how to find a mentor, his most challenging time on set, the story of when and why he robbed a Barbecue restaurant, his upcoming stop-motion animation film, and upcoming projects with Hideout Pictures, and how the CMT show \'Still The King\' was pitched and sold. Enjoy! Listen+Subscribe+Rate = Love Questions or Comments? Reach out to us at contact@bonsai...
2021-07-201h 16
The MAKE IT Podcast193 - Chris Conner - Be Humble, Keep Calm, Show Up, and Know Why You're Doing ItHello, Indie Creatives! In this episode, we have a conversation with TV & Film Producer Chris Conner. We talk about his anonymity on social media, why Steve Guttenberg was the first Tom Hanks, how to find a mentor, his most challenging time on set, the story of when and why he robbed a Barbecue restaurant, his upcoming stop-motion animation film, and upcoming projects with Hideout Pictures, and how the CMT show 'Still The King' was pitched and sold. Enjoy! Listen+Subscribe+Rate = Love Questions or Comments? Reach out to us at contact@bonsai.film...
2021-07-201h 16
For Chris' SakeFor Chris' Sake: "How Was 'The Falcon & The Winter Soldier' This Week? A Spoiler Review of Episode 1""Chris is back with another MCU show review and this time it's THE FALCON AND THE WINTER SOLDIER! He's joined by friend of the program Conner Breedlove!*WARNING: FULL SPOILERS*Chris & Conner talk about how it sets up Bucky & Sam as leads, bank loans for superheroes, why there's a NEW Captain America(?!) and so much more! Watch us on WAT Reel Entertainment: https://www.youtube.com/c/WATReelEntertainmentConner Breedlove's socials:Twitter: @Prnce_AvalancheInstagram: _iiceboyStereo: rsconnerChris Anthony Lopez's socials:Twitter: @CAnthonyLopezI...
2021-03-221h 04
Split Screen MediaTHE ONE WHERE CONNER SHAVES HIS HEAD (for real) - Split Screen Media Podcast #19Hey everyone! Welcome to the nineteenth episode of the Split Screen Media Podcast! We hope that you guys enjoy hearing what we have to say on entertainment media related topics. This could be anything from news and reviews of movies, television shows, video games, and music. We will also be getting into some more personal topics during our guest segment that we will have at the end of each episode. On this week’s episode, Chris and Conner finally shave Conner's head (and also briefly discuss 2d clone wars and the new mortal kombat trailer). Please leave us a co...
2021-02-261h 29For Chris' SakeFor Chris' Sake #26: "Why is 'Where The Wild Things Are' Conner Breedlove's Favorite Movie?"WE'RE BACK, BABY! On the twenty-sixth episode of For Chris' Sake, Chris brings on his homie Conner Breedlove to talk about his favorite movie "Where the Wild Things Are"! Chris and Conner chat about what stuck out to them in this movie, how underrated they think it is, the reliability of its characters and of course, why its Conner's favorite movie! To see more of Chris & Conner, subscribe to their YouTube channel: https://www.youtube.com/c/WhoAreTheyReelEntertainmentConner Breedlove's socials:Twitter: @Prnce_AvalancheInstagram: @_iiceboyChris Ant...
2021-02-221h 28
Authentic AvenueNew Balance | Chris Davis: Radically Agile, Fearlessly IndependentNew Balance | Chris Davis, Chief Marketing Officer
Today I have a podcast with one of my favorite guests, SOLEly based on how genuine the chat is.
Seriously. You'd be surprised how many times I have conversations on this podcast that are super rehearsed and guardrailed. It's an unfortunate part of the game.
So, consider today a fortunate edition of Authentic Avenue.
My conversation is with Chris Davis, who serves as Chief Marketing Officer of New Balance. Chris has been with the brand for 10 years, and is a familiar voice to those...
2021-02-2235 minFor Chris' SakeFor Chris' Sake: "How Was 'WandaVision' This Week? A Spoiler Review of Episode 6 & 7 with Conner Breedlove"Chris is back with another WandaVision spoiler review! He brings on his homie Conner Breedlove to break down the newest in WandaVision from episodes 6 & 7! WARNING: FULL SPOILERS IN THIS EPISODE!Watch us on Who Are They? Reel Entertainment: https://www.youtube.com/c/WhoAreTheyReelEntertainmentConner Breedlove's socials:Twitter: @Prnce_AvalancheInstagram: _iiceboyChris Anthony Lopez's socials:Twitter: @CAnthonyLopezInstagram: @c_anthonylopez
2021-02-221h 23
Call Me By Your GameEp.54 – Halo 2 with Chris EddinsYou know what they say, “2 is better than one”. That’s why on today’s episode writer and co-host of the Crossover podcast Chris Eddins joins us to discuss Halo 2, the widely-anticipated follow up to one of the most iconic games of all time. Pew Pew, baby.
Conner and Chris get to the bottom of a lot. They talk openly about the well-known fact that the Mob recruits from Gamestop and not the other way around. Chris tells Conner about the time a guy at an arcade pulled the most confident power move of all time and also rem...
2021-01-271h 28
Authentic InfluenceFocaccia and a Fireplace: Panera Bread SVP Marketing Chris HollanderOn today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread.
Today, you'll learn:
Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc)
The importance of getting to know the consumer, generally, especially in fast casual
The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!)
Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" customers
As always, advice on how to be a more authentic m...
2020-04-1300 min
Hanselminutes with Scott HanselmanEmbodying a disembodied AI with Chris Conner, Altered Carbon's PoeChris Conner is a stage and screen actor who can currently be seen as Poe in Netflix's SciFi series Altered Carbon. Poe is a artificial intelligence the likes of which hasn't been seen on screen before. He is kind, curious, powerful, but gentle. He is a fixer who is broken. Why did Chris Conner explore the complete works of Edgar Allen Poe to better understand how to play a near-immortal AI? Scott and Chris sit down and explore Chris's process.https://twitter.com/ImCConner
2020-03-2632 min
Authentic InfluenceChipotle CMO Chris Brandt on Food and Brand IntegrityOn today's episode, I'm joined by Chipotle CMO Chris Brandt for a conversation on how the brand seeks integrity in food and brand, and how it taps into its community of obsessive burrito-lovers.
Today, you'll learn:
Chris's path to Chipotle
Ways Chipotle captures customer sentiment
How authenticity for the brand starts in the kitchen
Chris's vision for the Chipotle of the future
Some trivia on Chipotle's founding that Adam didn't know before
Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do...
2019-12-0500 min
Life Science Marketing RadioCreating and Deploying Long Form Content for More RevenueI met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first …
2019-12-0326 min
cc: Life Science PodcastCreating and Deploying Long Form Content for More RevenueI met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
2019-12-0326 minLife Science Marketing RadioCreating and Deploying Long Form Content for More RevenueI met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
2019-12-0326 min
Life Science Marketing RadioHow Virtual Reality Will Change Life Science MarketingIt's here. The future, that is. I got to experience virtual reality at the ACP-LS annual meeting in Boston last month. Then I sat down with Chris Bybee, the president of Raindrop, to talk about … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
2017-11-1422 mincc: Life Science PodcastHow Virtual Reality Will Change Life Science MarketingIt's here. The future, that is. I got to experience virtual reality at the ACP-LS annual meeting in Boston last month. Then I sat down with Chris Bybee, the president of Raindrop, to talk about … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
2017-11-1422 min
Life Science Marketing RadioHow Virtual Reality Will Change Life Science MarketingIt's here. The future, that is. I got to experience virtual reality at the ACP-LS annual meeting in Boston last month. Then I sat down with Chris Bybee, the president of Raindrop, to talk about …
2017-11-1422 min