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Showing episodes and shows of
Chris Cooper & Greg Strauch
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Run a Profitable Gym
Raising Rates Without Losing Clients: It Can Be Done
Raising rates at a gym can be scary, but it doesn’t have to be—if you have help from a business expert. When done correctly, a rate increase can strengthen your business and allow you to provide greater value to your members. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Lomen, owner of Ripple Effect Community Fitness, who raised his rates by 15 percent and didn’t lose a single member. Chris shares exactly how he planned and communicated the price change, why annual increases are a smart business move, and...
2025-03-06
23 min
Run a Profitable Gym
Every Single Thing You Need to Know to Increase Rates at Your Gym
Every gym owner must raise prices at some point—and it can be nerve wracking.Today on “Run a Profitable Gym,” you’ll learn exactly how to implement a rate increase, step by step, without generating a flood of cancellations.In this episode, Mike Warkentin chats with longtime Two-Brain mentor and former gym owner Greg Strauch, who shares Two-Brain’s battle-tested plan.Greg has helped 81 fitness entrepreneurs increase rates and stabilize their businesses so they generate profit and allow the owner to earn a good wage.This episode lays out everything you need t...
2024-06-10
43 min
Run a Profitable Gym
Two-Brain Radio: When You Have to Let a Staff Member Go
Two-Brain Radio: When You Have to Let a Staff Member GoToday we've got a short—but important—episode for you that addresses one of the most daunting tasks a gym owner can face: letting a staff member go.It's never fun or easy, but there are steps you can take to make sure the process goes as smoothly as possible for all parties. Here, Greg Strauch shares what to tell your staff and clients as well as a checklist of important tasks to ensure a clean break.Links: ...
2019-11-07
16 min