Shows
Personal Injury Mastermind w/ Chris Dreyer380. Bonus: SEO and AI Search Non-Negotiables with Chris Dreyer – PIMCONMost firms are still fighting for attention the same way they always have. Meanwhile, discovery is changing fast. Recorded live at PIMCON 2025, this special bonus episode features Chris Dreyer’s non-negotiables for showing up in search as AI-driven discovery accelerates. Drawing on data from working with more than 200 PI firms, Chris breaks down where visibility actually comes from today—and which fundamentals will decide who gets discovered and who gets left behind.
You’ll learn:
Where AI tools actually pull their information from when ranking lawyers
Why Google, Reddit, and Wikipedia now matter more than most firms...
2026-01-0530 min
Personal Injury Mastermind w/ Chris Dreyer339. BONUS: How to Leverage AI and Score More Signed Cases a Webinar Replay w/ Kat TaylorIn this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift.
You’ll learn:
How AI models like ChatGPT and Perplexity are trained (and what they’re prioritizing)
The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata
How to structure your pages and links to earn AI citations
Wh...
2025-07-211h 06
Personal Injury Mastermind w/ Chris Dreyer327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New OrleansLee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client.
In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to bl...
2025-05-1530 min
Personal Injury Mastermind w/ Chris Dreyer324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025A webinar replay: The SEO landscape is changing dramatically with the rise of AI search.
In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO).
Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age
If your firm isn't adapting to AI-powered search, you're already falling behind. In this episode of Personal Injury Mastermind, Rankings.io's Director of SEO Logan...
2025-04-2848 min
Personal Injury Mastermind w/ Chris Dreyer323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan BruningThey sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore.In this episode of Personal Injury Mastermind, AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest.From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse.Key insights:
Why the brothers prioritized bottom-of-funnel leads before brand building
C...
2025-04-2438 min
Personal Injury Mastermind w/ Chris Dreyer322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMPPIMCON 2025 Tickets On Sale Now —> Get yours today!When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next practice area.Your personal injury practice has already built the foundation for mass tort success. In this ep...
2025-04-1716 min
Personal Injury Mastermind w/ Chris Dreyer321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana WallPIMCON 2025 Tickets On Sale Now —--> Get yours today!You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge.Lisa Gorshe and Cara Wall have found it.In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are using AI not to replace legal judgment—but to sharpen it. From eDiscovery to cross-examination prep, Lisa and Cara reveal how AI is helping mass tort firms scale...
2025-04-1023 min
Personal Injury Mastermind w/ Chris Dreyer320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case ValueWhen a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice.Elizabeth Larrick discovered a third option.In this episode of Personal Injury Mastermind, learn how virtual focus groups provide an innovative solution for small and mid-sized personal injury firms. Elizabeth explains how this approach allows firms to maximize case value without requiring the extensive resources traditionally...
2025-04-0317 min
Personal Injury Mastermind w/ Chris Dreyer319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS GuideThe systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder.In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, this episode offers candid insights on ownership, operations, and making the right choice for your career.We discuss:
The moment...
2025-03-2718 min
Personal Injury Mastermind w/ Chris Dreyer318. BONUS: Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium CasesA webinar replay: While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs.
Sign up for the next webinar THIS Thursday, March 29, 2025
Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic
In this episode of...
2025-03-2548 min
Personal Injury Mastermind w/ Chris Dreyer317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis MeltzerWhat if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms.We discuss:
The unexpected strategy that brought 200 cases in just six months
How cold outreach...
2025-03-2023 min
Personal Injury Mastermind w/ Chris Dreyer316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big CompetitorsSmall firms can thrive against bigger competition without matching their manpower. In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how the right systems can transform your practice without requiring an army of staff. If you're ready to compete with industry giants without expanding your headcount, this episode provides the strategic framework you need.We discuss:
The wake-up call that changed L...
2025-03-1319 min
Personal Injury Mastermind w/ Chris Dreyer315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis CarrionWhat if you could compress a decade of law firm growth into just five years?When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results.If you're tired of the traditional path and ready to accelerate your firm's growth dramatically, this episode provides the...
2025-03-0618 min
Personal Injury Mastermind w/ Chris Dreyer314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DePasquale's Success StoryWhen most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert.Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. I...
2025-02-2726 min
Personal Injury Mastermind w/ Chris Dreyer313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually WorksThis comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI.Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of P...
2025-02-2151 min
Personal Injury Mastermind w/ Chris Dreyer312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person FirmAnthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management.In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth. His innovative approach to legal marketing sets him apart - while other firms outsource, he built an in-house team that monitors weather patterns to target property damage claims in real-time.Master legal marketing strategies that drive law...
2025-02-1332 min
Personal Injury Mastermind w/ Chris Dreyer311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian GomezIn an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority.We discuss:
How to...
2025-02-0622 min
Personal Injury Mastermind w/ Chris Dreyer310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community. Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLYIn this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates un...
2025-01-3033 min
Personal Injury Mastermind w/ Chris Dreyer309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Before Joe Fried, trucking litigation wasn't a recognized specialty. There were no billboards, no dedicated attorneys, and no community of experts. In this episode of Personal Injury Mastermind, the father of...
2025-01-2324 min
Personal Injury Mastermind w/ Chris Dreyer308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without AdsWhen a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to sca...
2025-01-1620 min
Personal Injury Mastermind w/ Chris Dreyer307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional MarketingYou're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he bui...
2025-01-0920 min
Personal Injury Mastermind w/ Chris Dreyer306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 MonthsWhen most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In just 12 months, Kurtz Ril...
2025-01-0219 minPersonal Injury Mastermind w/ Chris Dreyer305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells AllWhen every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake gaps to SEO failures, John shares the brutal truth about where most firms are hemorrhaging money without even knowing it.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Go...
2024-12-3118 min
Personal Injury Mastermind w/ Chris Dreyer304. Quality Over Quantity: The New Economics of Case AcquisitionWhen 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. We discuss:
How FirmPilot's AI platform uses psychographic data to target ideal clients
Why...
2024-12-2721 min
Personal Injury Mastermind w/ Chris Dreyer303. Depth Over Scale: How Bill Umansky Built a Thriving Practice by Leading DifferentlyAfter decades of success, Bill Umansky realized something was missing in how he ran his firm. In this episode of Personal Injury Mastermind, Bill reveals why he transformed his leadership style to focus on deeper relationships over pure growth numbers. From having lunch with entry-level staff to maintaining genuine connections with former employees, his approach challenges everything we think we know about scaling a law firm. Whether you're running a growing practice or building your team, this episode shows why authentic leadership might be your most powerful asset.Dominate your market today. Grab a...
2024-12-2623 min
Personal Injury Mastermind w/ Chris Dreyer302. Toolkit: The Uber of Legal Funding: Breaking Predatory Lending's Grip on PI CasesWhen a $5,000 advance requires a $40,000 payback, something's broken in legal funding. Banks and credit card companies have been slamming injured clients with compounding interest rates for decades – until one former PI attorney decided to break the system with a tech-driven marketplace solution.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, former attorney and CEO of ClaimAngel, Jeremy Alters reveals how a transparent marketplace is forcing traditional funders to compete on rates and s...
2024-12-2418 min
Personal Injury Mastermind w/ Chris DreyerBonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction and drives better reviews.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. We discuss:
Why the final settlement experience makes or breaks client reviews
How ear...
2024-12-2018 min
Personal Injury Mastermind w/ Chris Dreyer300th Episode Special: The Gift of Dan Morgan’s Keynote Speech, Live from PIMCONIn this landmark 300th episode of Personal Injury Mastermind, Dan Morgan reveals how Morgan & Morgan transformed their referral operations from a legal pad system into a $63 million revenue engine. From outbound referral optimization to groundbreaking sports partnerships, Dan shares the exact strategies that helped build one of the most recognizable law firm brands in America.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. When Dan took over Morgan & Morgan's referral operations in 2020, they were generating $15 million in referral rev...
2024-12-1926 min
Personal Injury Mastermind w/ Chris Dreyer299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National NetworkStop letting valuable cases walk out the door. In this episode of Personal Injury Mastermind, Matt Thelen reveals how modern referral networks are transforming case sharing and creating new revenue streams for forward-thinking firms. From automated case distribution to nationwide partnerships, discover how technology is eliminating the inefficiencies that have plagued referral management for decades.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. We discuss:
Why traditional referral networks leave money on the table
How automated "waterfall" dis...
2024-12-1716 min
Personal Injury Mastermind w/ Chris DreyerBonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin"When I started LawHer, only 18% of law firm partners were women. Just 3 years later, it's 22% - and that's just the beginning." - Sonya Palmer. Listen to LawHer here.From intake mastery to AI implementation, Rankings.io's VP of Operations Sonya Palmer shares the systems and strategies that actually move the needle in 2024. If you're looking to scale your firm while building a culture that attracts top talent, don't miss this special partner episode from Be That Lawyer with Steve Fritzen.In this special partner episode of Personal Injury Mastermind...
2024-12-1632 min
Personal Injury Mastermind w/ Chris Dreyer297. How Kurtz Riley 10x’d Their Caseload in Year OneMost new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? Kurtz Riley Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for...
2024-12-1218 min
Personal Injury Mastermind w/ Chris Dreyer296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical MilestonesMost law firms never reach $1M in revenue, but Sasha Berson has helped countless firms double their income through data-driven marketing. We dive deep into the exact metrics and strategies needed to hit critical revenue milestones. From calculating your required lead volume to identifying untapped practice areas, Sasha shares the framework that's helped 2,000+ firms scale their practices.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, the Chief Growth Master at Grow Law...
2024-12-1015 min
Personal Injury Mastermind w/ Chris Dreyer295. Perfect Content Fails, Raw Content Scales: Building a 1.9M Following w/ Ryan StygarMost lawyers think success means looking polished and professional. This former firefighter proved them wrong. In this episode of Personal Injury Mastermind, Ryan reveals how his early attempts at "looking like a lawyer" bombed, while raw, emotional content built him a following of 1.9 million. From getting rejected by 13 law schools to becoming a social media phenomenon, Ryan breaks down why authenticity beats credentials in modern legal marketing.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of...
2024-12-0520 min
Personal Injury Mastermind w/ Chris Dreyer294. Toolkit: Why They Pick You: What Data Reveals About Landing 7-Figure PI CasesMike Perez, founder of iLawyer Marketing, reveals groundbreaking research that challenges everything you think you know about legal marketing. His latest click study exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this data-driven episode of Personal Injury Mastermind, Mike shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why...
2024-12-0322 min
Personal Injury Mastermind w/ Chris Dreyer293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake MachineWhen TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse that's converting at elite levels.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Your firm can live and die by intake. In this episode of Personal Injury Mastermind, James Helm returns to share how TopDog Law scaled their in-house intake team whi...
2024-11-2839 min
Personal Injury Mastermind w/ Chris Dreyer292. Toolkit: End The Intake Leak: Convert More Cases Without Spending More on MarketingStop throwing away marketing dollars. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call. Legal intake expert Yani Smith reveals why most firms are leaking cases – and exactly how to fix it.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Your marketing budget means nothing if your intake system is broken. In this episode od Personal Injury Mastermind, Yani Smith exposes why PI firms spending millions on advertising are s...
2024-11-2632 min
Personal Injury Mastermind w/ Chris Dreyer291. Engineering Your Legal Legacy: How Creative Minds Become LegendaryDaniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today's episode of Personal Injury Mastermind, learn how Daniel Callahan, founder of Callahan Consulting Group, engineered a $934M media frenzy, turned seminars into authority-building machines, and cre...
2024-11-2126 min
Personal Injury Mastermind w/ Chris Dreyer290. Law Firm SEO Strategy Guide 2025: Insights from Legal Marketing VeteransJason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition.
2024-11-1930 min
Personal Injury Mastermind w/ Chris Dreyer289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That ScaleCriminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today's episode of Personal Injury Mastermind, criminal defense attorney Adam Rossen reveals how looking beyond traditional legal marketing led to extraordinary growth. While man...
2024-11-1439 min
Personal Injury Mastermind w/ Chris Dreyer288. The Contingency Fee Trap: How Smart PI Lawyers Secure Financial FreedomNiraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today’s episode of Personal Injury Mastermind, Niraj Chhabra helps you navigate the unique financial challenges of contingency fee-based practice while building lasting wealth. He shares expert insights on emergency funds, tax planning, and creating a comprehensive financial strategy tailored to PI...
2024-11-1227 min
Personal Injury Mastermind w/ Chris Dreyer287. Beyond Leads: How Social Media Built an Inc. 5000 Law EmpireJen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today’s episode of Personal Injury Mastermind, get actionable insights on building your personal brand, choosing the right platforms, and creating engaging content that...
2024-11-0721 min
Personal Injury Mastermind w/ Chris Dreyer286. How Mental Health Claims Maximize PI Settlements: A Complete GuideDr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In today’s episode of Personal Injury Mastermind, Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are essential in modern PI cases..We discuss:
Why mental health claims are often overlooked in personal injury cases
...
2024-11-0520 min
Personal Injury Mastermind w/ Chris Dreyer285. Best of PIMCON: Traditional MarketingAlexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn:
How to adapt media strategies with shifting consumption
How to optimize budgets amid...
2024-10-3130 min
Personal Injury Mastermind w/ Chris Dreyer284. Close Cases Faster: The Power of Instant, Searchable Video TestimonyKarl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time. "Speed is not just important in today’s law practice. It’s a requirement. The faster you can move on to the next task in your case, the faster you can actually turn your cases. Think about the cumulative effect across your entire docket.” - Karl SeelbachDominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Register...
2024-10-2425 min
Personal Injury Mastermind w/ Chris Dreyer283. 83M Impressions: Lawyer's Guide to Mastering Content MarketingMatt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months."All of a sudden Google rewarded us and for three straight years we ranked number one in the country for car accident lawyer. ." - Matt DolmanIn today’s episode of Personal Injury Mastermind, we explore the content marketing strategies that rank legal websites in the top 1% with Managing Partner of Dolman Law Group, Matt Dolman. We discuss:
How to amplify content so it can be found
Long-tail keywords, th...
2024-10-1724 min
Personal Injury Mastermind w/ Chris Dreyer282. Why Your PI Firm Needs a Toxicology Expert Witness (And How to Find One)"Knowledge is power. The more the attorney knows the science of their case, should there be drugs or alcohol in their case, the better that they understand it, the better they can develop their strategy." - Dr. Allison Muller, Clinical Toxicologist and Principal at Acri Muller ConsultingIn today’s episode of Personal Injury Mastermind, we explore how to assess case viability, build stronger arguments, and increase settlement values with Dr. Allison Muller, a renowned toxicology expert witness with over 30 years of experience. We discuss:
Why every personal injury attorney needs a toxicology ex...
2024-10-1026 min
Personal Injury Mastermind w/ Chris Dreyer281. Law Firm SEO Checklist: Win Better Cases, Dominate Local SearchChris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024"To win the best cases, you need to show up in the best searches." - Chris DreyerIn today’s episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss:
The staggering importance of Google for law firm marketing
Google's three key factors for local rankings: relevance, distance, and prominence
Leveraging entity SEO to outrank competitors
The critical role of...
2024-10-0326 min
What Are You Working Towards?#65 The Power of Niche Marketing w/ Chris Dreyer, CEO & Founder, Rankings.ioDownload Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/
Chris Dreyer (https://www.linkedin.com/in/chrisdreyerco/) is the CEO and Founder of Rankings.io, a premier SEO agency dedicated to helping elite law firms and personal injury lawyers achieve top rankings on Google. With over a decade of experience, Chris has led his team to deliver exceptional results for hundreds of clients nationwide. Under his leadership, Rankings.io has garnered multiple awards, including the Inc. 5000 list, the UpCity Excellence Award, and the St. Louis Titan 100.
In this...
2024-09-3031 min
Personal Injury Mastermind w/ Chris Dreyer278. RJon Robins, How to Manage a Small Law Firm — From Pain to Profit: Building a $10M FirmRJon Robins, the mastermind behind "How to Manage a Small Lae Firm" (@howtomanageasmalllawfirm), has helped over 600 law firms across the country transform from struggling practices into profit-generating powerhouses. He has worked with firms ranging from startups to $30 million operations. As a former insurance defense counsel, he’s been in the trenches with law firms of all sizes. His programs have a three-year waitlist. In this episode - you get to cut the line.We're pulling back the curtain on what it really takes to run a successful PI firm in today's cutthroat market. He ex...
2024-09-1252 min
Personal Injury Mastermind w/ Chris Dreyer276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing SymphonyWith decades of experience spanning traditional and digital advertising, Michael Mann shares his cutting-edge strategies for personal injury law firms aiming to dominate their markets.Michael, Senior Account Strategist at Scale Marketing, introduces us to the concept of the 'Symphony of Media,' teaching how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. He challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency. And Michael explains why being genuine could be your secret weapon in attracting clients in a saturated market...
2024-09-0534 minPersonal Injury Mastermind w/ Chris Dreyer274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win ClientsGreg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market. The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm.Hear Chris Dreyer live at PIMCON, the first-ever PIM ConferenceSeptember 15 - 17 | The Phoenician | Scottsdale, AZWebsite a...
2024-08-2924 min
Personal Injury Mastermind w/ Chris Dreyer272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad CreativeIn a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank.With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.Discover why the biggest spenders aren't always the biggest...
2024-08-2230 min
Personal Injury Mastermind w/ Chris Dreyer270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PIGet ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar. As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades.In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including:
Why building a powerful brand is crucial in today's competitive market
How litigation expertise can dramatically increase your case values
The secret to scaling your firm while...
2024-08-1538 min
Personal Injury Mastermind w/ Chris Dreyer268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024Struggling to attract clients online? Your law firm's website might be costing you cases.Simply having a website isn't enough - learn what you need to do about it.David Arato, Founder of Lexicon Legal Content, is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be more timely.Don't let another potential client slip through your digital fingers. Tune in now and arm yourself with strategies that will leave your competitors in the dust.Hear Chris Dreyer live at PIMCON, the first-ever...
2024-08-0819 min
Personal Injury Mastermind w/ Chris Dreyer252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar NichesLeaders don't wait for opportunities - they create them.In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority?Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first.But Joe's conviction paid off in a big way. Through total commitment to mastering this niche...
2024-06-0638 min
Personal Injury Mastermind w/ Chris Dreyer245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human CapitalA missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks.What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the legal industry's first automated AI call solution that guarantees you never miss another lead.In this episode, Chris O'Brien, Co-Founder of CaptureNow, reveals how their cutting-edge technology...
2024-04-1831 min
Personal Injury Mastermind w/ Chris Dreyer234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass TortsStaying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris).Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms.In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI.You’ll also learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free approach to get “mailbox money” through leveraging existing SEO assets.PIMConGet...
2024-02-0128 min
Personal Injury Mastermind w/ Chris Dreyer229. Happy Holidays From PIM and RankingsThis holiday season, Personal Injury Mastermind host Chris Dreyer thanks all of you for an incredible year of growth! 2024 has some major expansions in 2024 - including the first-ever Personal Injury Mastermind Conference - PIMCON - for ambitious firm owners ready to unlock the next level of success! LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io Website
2023-12-2839 min
Personal Injury Mastermind w/ Chris Dreyer206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023Get ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization.If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition.
2023-09-1258 min
Personal Injury Mastermind w/ Chris Dreyer204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and OperationsKen Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - providing training, coaching, and resources to shortcut the path to law firm growth. Ken is back for a second ti...
2023-09-0528 min
Personal Injury Mastermind w/ Chris Dreyer202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into ClientsYou may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it d...
2023-08-2932 min
Personal Injury Mastermind w/ Chris Dreyer200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to ConvertTo get clients - speed is everything. Individuals on Google are shopping around. Once they find your site, a 24-hour response time won't cut it. Chat is a great way to ramp up the number of cases coming into your firm. But, as Ted DeBettencourt shares with us today - not all chat services are created equal. Ted co-founded Juvo Leads (@juvo_digital). It's a boutique, human-powered, lead gen company that serves over 1,100 firms across the nation. They custom-train real people, can go off-script, and tailor the conversations to a firm’s needs.Tools in this Episode:
...
2023-08-2224 min
Personal Injury Mastermind w/ Chris Dreyer198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital MarketingTo gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group (@camginc), Jon offers up the cheat codes you need to get that extra edge on the digital battlefield. Tools in this Episode:
Why geographic exclusion is a stealth tactic to unlock maximum ROI.
The right way to invest in digital marketing for guaranteed growth.
Why SEO is a 3-6 month game of patience that u...
2023-08-1538 min
Personal Injury Mastermind w/ Chris Dreyer196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay NimbleAI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris(@WebrisAgency), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years.Tools in this Episode:
Why disruption might be good for your bottom line.
How AI can aid strategic content...
2023-08-0829 min
Personal Injury Mastermind w/ Chris Dreyer194. Dmitriy Kozlov, Influex — Never Fit In: Branding with ImpactThe best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how. Discover how to:
Uncover your origin story and infuse your marketing with authenticity to captivate your audience.
Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients.
Establish authority and credibility but sharing your expertise through content marketing.
Links
2023-08-0129 min
Personal Injury Mastermind w/ Chris Dreyer193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing LeadsDon't let that next most important case slip through the cracks. Call that lead back! Not following up is a missed opportunity to capture the leads that you've worked so hard, and spent so much money, to get. Founder and CEO of Ethen Ostroff Law ( @ethenostrofflaw ), Ethen Ostroff understands this and has developed an incredibly successful system that he shares with us today. In fact, this system is SO successful that he has partnered with Bill Hauesr of SMB Team to fulfill his vision: to place a million jobs. Ethen breaks down the exact social media strategy he uses t...
2023-07-2740 min
Personal Injury Mastermind w/ Chris Dreyer192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead ConversionsGenerating leads is only half the battle. The war to boost ROI is won only when those leads become signed cases. Many lead generation agencies supply leads and leave the task of conversion to the law firm. Lauren Mingee (@laurenvon22), founder and CEO of Quintessa Marketing, goes a step further. When a firm partners with Quintessa Marketing (@quintessamarketing1), they receive qualified leads signed onto a retainer within 24 hours. This is a game changer for firms looking to test the waters in new markets, go remote, or who want to fill their pipeline without learning the ins and outs of...
2023-07-2523 min
Personal Injury Mastermind w/ Chris Dreyer191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing GuideOn today’s special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber’s Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Million new users in less than five days, Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? How can law firms best leverage this new media? Can Threads really be the “Twitter killer”? PIM Ambassa...
2023-07-2019 min
Personal Injury Mastermind w/ Chris Dreyer190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End PlatformTransparent communication. Increased velocity. Next-level data management. Intuitive workflows. Run a law firm - from first contact to settlement - on one dynamic platform and gain traction. Dov Slansky, VP of Strategy and Innovation explains how Litify (@litifyhq) can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more....
2023-07-1827 min
Personal Injury Mastermind w/ Chris Dreyer189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer ServiceExpand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience. The partner of Hagen Nares Trial Lawyers (@hagennares) is all about leveraging technology to keep her clients informed and connected every step of the way. If you're looking to launch your own practice or enhance the client experience at your firm, this episode is for you!Links
2023-07-1322 min
Personal Injury Mastermind w/ Chris Dreyer171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your BusinessChris Earley came out the gate swinging. Immediately after law school, he founded Earley Law Group (@earleylawgroup). Under his guidance, the firm has grown into a thriving business with raving fans. His lessons were hard-earned over nearly two decades of practice. Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too. LinksWant to hear more from elite personal injury lawyers and in...
2023-03-3028 min
Personal Injury Mastermind w/ Chris Dreyer167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand RecognitionIn marketing, attention is everything. Traditional radio meets clients in the car, is captivating, and has an incredibly low CPM. This means more attention for less money. King of the dial, Gary Sarner (@garysarner), joins us for a second round. He is a force in media buying. He and his team at ROI360+ (@roi360plus) create untouchable assets that dominate entire markets. Today, he explains how radio increases brand recognition and spins the digital marketing flywheel.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow...
2023-03-0241 min
Personal Injury Mastermind w/ Chris Dreyer158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case ValueStephanie Forbes (@forbesconsult) is a rainmaker. She has learned from the best in the business and spent the last 18 years refining processes that bank hundreds of thousands of fees a month. Her consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager. From client communication to fee-increasing actionable steps, this is an episode not to miss.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?...
2023-01-1934 min
Personal Injury Mastermind w/ Chris Dreyer157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in TrialBibi Fell's (@bibifell) passion for justice is matched only by her compassion and humble ambition. The Founder of Fell Law (@felllaw), Founding Partner at Athea Trial Lawyers (@athea_lawyers), adjunct professor, accomplished trial attorney, and mother, is a true trailblazer. She delves into her unique perspective on the practice - and business - of law. She explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of a case and sniffs out prejudice on the jury.Links...
2023-01-1226 min
Personal Injury Mastermind w/ Chris Dreyer156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn MillionsMuhammad "Moe" Ramadan (@moethelawyer) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community.Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters trust in your community. They know you will be there for them in...
2023-01-0536 minPersonal Injury Mastermind w/ Chris Dreyer155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and RelationshipsBrian Matlin (@brianthecarcrashguy) was thrown into the fire right out of law school. Asked to start up a satellite office with no previous experience, he brought in $4.5 million in year one. The 28-year-old reveals his steps to success at Matlin Injury Law (@matlininjurylaw). He explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his firm thrive.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?
2022-12-2927 min
Personal Injury Mastermind w/ Chris Dreyer154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial IndependenceBecoming a millionaire may be easier than you think. Darren Wurz, MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence. Sound financial planning can look different to every firm owner. Darren and his family at Wurz Financial Services (@wurzfinancialservice) help chart the path.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.
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Darren W...
2022-12-2235 min
Personal Injury Mastermind w/ Chris Dreyer153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized ExperienceManaging partner of Jordan Law and President of LegalEase, Jordan Ostroff (@lawyerwithalife), takes the guesswork out of profit projections by cultivating a steady stream of clients. With 90% of his revenue coming from referrals, he shares how automation helps him create personal connections with clients and increase his bottom line. He explains how to get more reviews and how to dial in your marketing by better understanding your clients.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.
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2022-12-1531 min
Personal Injury Mastermind w/ Chris Dreyer152. Sean Domnick, Domnick Cunningham & Whalenn — Global Success: How to Build a Thriving Remote FirmCivil trial lawyer Sean C. Domnick (@dcw_law), a shareholder of Domnick Cunningham & Whalen (@dcw_law), has secured over eight figures for his clients. Recognized as Lawdragon 500 Leading Plaintiff Consumer Lawyers for the past two years, he currently serves as President-Elect of the American Association for Justice. Sean worked remotely before it became popular and spent a year traveling the world with his family - all while working.He shares how the client journey should inform branding, how to use technology to build the practice that fits into your life, and how the American Association for Justice...
2022-12-0832 min
Personal Injury Mastermind w/ Chris Dreyer151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and ReferralsEric Gang (@veteransdisabilityinfo), founding partner at Veteran's Disability Lawyer (@veteransdisabilityinfo) is a steward for those of sacrificed for our country. His approach to client care is multifaceted from financial education to physical care. By niching down to handle veterans affairs exclusively, he has come to understand the needs of his clients. As a result, he has grown his firm to eight figures, has won multiple awards, and has become the go-to guy for veterans seeking restitution in the process. His deep understanding of the client's pain points have led him to write the best-selling book Betrayal of Valor to...
2022-12-0131 min
Personal Injury Mastermind w/ Chris Dreyer150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom LineJoe Nazarian (@joe_nazarian) and his firm Pathway Law Firm (@pathwaylawfirm) have recovered over $60 million for his clients. In the process, he has expanded to five offices across the west coast and Texas. From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve.He shares with us the inner workings of his intake process, building brand recognition in new markets, and how to scout...
2022-11-2428 min
Personal Injury Mastermind w/ Chris Dreyer149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality LeadsOver the past ten years, Greg Star (@carvertise), Founding Partner at Carvertise (@carvertise) has done what bus and billboard ads can not - get targeted impressions. His team makes data-informed decisions to increase ROI by meeting the audience where they already are - sporting events, restaurants, conferences, and more. Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones. This service is a fantastic addition to any existing advertising eco system. And creative ad-ons - like swarms - can help your firm tap...
2022-11-1726 min
Personal Injury Mastermind w/ Chris Dreyer40. Joey Coleman, Never Lose a Customer Again - Creating a PERSONAL Client ExperienceListen to this episode of The Rankings Podcast as host Chris Dreyer talks to Joey Coleman, an award-winning speaker, teacher, lawyer, advisor, and the best-selling author of the book, Never Lose a Customer Again. Joey shares his expert tips and tricks for creating a remarkable client experience, skyrocketing your referral rates, and ensuring that you never lose another client. Stay tuned.
2020-10-0140 min
Personal Injury Mastermind w/ Chris Dreyer39. Ross Hudgens, Siege Media - SEO-Based Content Marketing StrategiesListen to this episode of The Rankings Podcast with Chris Dreyer as Ross Hudgens, the Founder and CEO of Siege Media, shares his expertise on SEO-based content marketing for personal injury lawyers. Ross reveals his top tips for link building, the tools he uses to gauge the social success of a topic, and why you should optimize your pages for long-term outcomes. Stay tuned.
2020-09-2425 min
Personal Injury Mastermind w/ Chris Dreyer38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & CompassionJoin Chris Dreyer in this episode of The Rankings Podcast as he interviews David Craig, the Managing Partner of Craig, Kelley & Faultless LLC, about how to build a reputation around helping clients. David talks about starting and growing a successful law firm, becoming a truck accident expert, and cultivating compassion as a lawyer and business leader. Stay tuned.
2020-09-1728 min
Personal Injury Mastermind w/ Chris Dreyer37. Chris Do, The Futur - How to Grow a Massive Social Media FollowingIn this episode of The Rankings Podcast, host Chis Dreyer sits down with Chris Do, the Founder and CEO of The Futur, to talk about how he grew his massive social media following. Stay tuned as Chris digs deep into his tried and true social media strategies, his favorite marketing books, and his advice to personal injury attorneys looking to build a following.
2020-09-1032 min
Personal Injury Mastermind w/ Chris Dreyer36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated TeamListen to this episode of The Rankings Podcast with Chris Dreyer as he interviews Ben Bingham of Benson & Bingham Accident Injury Lawyers, LLC, about how to propel your law firm to award-winning success. Together, they unfurl the secrets to retaining elite talent at your practice, acquiring valuable client reviews for your website, and motivating your team to go above and beyond. Stay tuned.
2020-09-0329 min
Personal Injury Mastermind w/ Chris Dreyer35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) MarketingListen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method.
2020-08-2758 min
Personal Injury Mastermind w/ Chris Dreyer34. Seth Godin - Making Your Personal Injury Law Firm RemarkableIn this episode of The Rankings Podcast, host Chris Dreyer sits down with renowned blogger, entrepreneur, and speaker Seth Godin to talk about how to make your personal injury law firm remarkable. They discuss how the “purple cow” analogy relates to law firms, the best strategies for differentiating your practice, and which marketing books you should pick up today. Stay tuned.
2020-08-2032 min
Personal Injury Mastermind w/ Chris Dreyer33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-CommandTune in to this episode of The Rankings Podcast as host Chris Dreyer talks to Cameron Herold, Founder of COO Alliance, about his play-by-play strategy for recruiting the perfect second-in-command. Cameron shares his expert advice on interviewing for culture fit, networking with industry leaders, and, as a bonus, leveraging free PR tactics to improve your firm’s SEO rankings.
2020-08-1339 min
Personal Injury Mastermind w/ Chris Dreyer32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being AuthenticIn this episode of The Rankings Podcast, host Chris Dreyer chats with Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney, about his journey toward marketing success. Michael discusses how he discovered his unique niche, the strategies he uses to dominate a saturated market, and why staying authentic to yourself is the best thing you can do for your brand. Stay tuned.
2020-08-0645 min
Personal Injury Mastermind w/ Chris Dreyer31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for AttorneysTune in to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to learn the ins and outs of content marketing for attorneys. Chris discusses how the value of SEO compares to that of paid advertising, the best ways to use blogging to attract clients, and what exactly your practice area pages should contain.
2020-08-0422 min
Personal Injury Mastermind w/ Chris Dreyer30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for LawyersListen to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to discover everything you need to know about content marketing for personal injury law firms. Chris talks about the types of content your firm should be producing, how to find the topics you should be writing about, and which content marketing mistakes you should avoid. Stay tuned.
2020-07-3044 min
Personal Injury Mastermind w/ Chris Dreyer29. Ian Garlic, authenticWEB - Video Marketing for LawyersIn this episode of The Rankings Podcast, Chris Dreyer interviews Ian Garlic, CEO of authenticWEB, about the incredible benefits of video marketing for personal injury attorneys. Tune in as Ian talks about which customer pain points your videos should address, how to optimize your YouTube videos, and why TikTok isn’t just for kids.
2020-07-2835 min
Personal Injury Mastermind w/ Chris Dreyer28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite TalentIn this episode of The Rankings Podcast, join host Chris Dreyer as he interviews Neama Rahmani of West Coast Trial Lawyers about his top strategies for standing out and finding success in the personal injury niche. Neama shares his experience using digital marketing to grow his firm, how he improves his medical know-how in order to better represent his clients, and the power of the profit-sharing model when attracting and retaining elite talent. Stay tuned.
2020-07-2330 min
Personal Injury Mastermind w/ Chris Dreyer27. Joy Hawkins, Sterling Sky - Local SEO for Law FirmsIn this episode of The Rankings Podcast, host Chris Dreyer and Joy Hawkins, owner and president of Sterling Sky, discuss the unmatched benefits of local SEO. Listen in as Joy shares her best practices for achieving top rankings within your firm’s location, combatting local spam and fake reviews, and maintaining your ranking when expanding to new offices.
2020-07-2130 min
Personal Injury Mastermind w/ Chris Dreyer26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEOIn this episode of The Rankings Podcast, host Chris Dreyer and Gabriel Levin of The Levin Firm take a deep dive into how to dominate your market using SEO. Gabriel discusses how optimizing his website helped him change the fortunes of his firm, his best practices for building high-quality links, and the type of content that achieves top rankings on Google. Stay tuned.
2020-07-1641 min
Personal Injury Mastermind w/ Chris Dreyer25. Matthew Dolman, Dolman Law Group - Legal SEO Strategies to Take Your Firm to the Next Level!Matthew Dolman is the president and managing partner of Dolman Law Group, a plaintiff-only personal injury and civil trial law firm. Matthew is a veteran in the courtroom, having taken on hundreds of personal injury, wrongful death, and general negligence cases. He has received millions of dollars in settlements and verdicts for his clients, earning him his lifetime memberships in both the Million Dollar and Multi-Million Dollar Advocates Forums, as well as countless other legal awards. In this episode… Are you a new or growing firm looking to compete with the big guys? While you may not have the bu...
2020-07-1432 min
Personal Injury Mastermind w/ Chris Dreyer9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing PhasesIn this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practice himself and find out the top tips on how to effectively market your firm and grow your business.
2020-05-1425 min
Personal Injury Mastermind w/ Chris Dreyer7. Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all PhasesIn this episode of The Rankings Podcast, Chris Dreyer interviews personal injury attorney Jay M. Kelley of Elk and Elk about growing a law firm, retaining top talent, the impact of a great company culture that focuses on transparency, and the need for lawyers to debrief before receiving the verdict of a case, and so much more...
2020-04-3032 min