Shows
Making It with Chris G.#173: E-Turn - Hustle with Heart: Touring, Voiceover, and the JourneyIn this powerful return episode, Chris G sits down with Orlando-based rapper, singer, and voiceover artist E-Turn — one of the most respected indie artists in the Southeast. With a deep catalog, multiple Florida tours, and voiceover credits for brands like Kmart, E-Turn shares her wisdom on building an independent music career with intention, grit, and grace. We dive into the realities of DIY touring, how she landed her first tour with Homeboy Sandman, tips for booking shows the right way, and the surprising overlap between voice acting and the music business. E-Turn also shares her pivot into vo...
2025-06-1351 min
Making It with Chris G.#172: Corey Paul on Cowboy Bebop Live, Gigging in Orlando & Music Career Truths - From Anime Obsession to National TourWhat do anime, jazz trombone, and a sold-out national tour have in common? In this episode of Making It with Chris G, we sit down with musician, creative director, and founder of Cowboy Bebop Live — Corey Paul — for a high-energy, deeply honest conversation about the real journey of building a music career from scratch. 🎷 From growing up on classical and jazz in Orlando to turning his anime fandom into a full-blown multimedia concert experience, Corey shares the behind-the-scenes of how he built a career in live music — from local jam sessions to performing with David Foster an...
2025-06-0550 min
Making It with Chris G.#171: AMA with Bree Noble - Building a Music Career That Actually Fits Your LifeWhat does it really take to build a sustainable music career as a woman — from college to touring to thriving as a creative entrepreneur? In this live AMA session turned podcast episode, Chris Goyzueta sits down with Bree Noble — musician, founder of the Female Musician Academy, host of the Profitable Musician Podcast, and long-time champion for women in music — for a real, no-fluff conversation about what it takes to create a lasting career that supports your life, not just your streams. 🎧 In this episode, we explore: Bree’s journey from corporate finance to touring art...
2025-06-0449 min
Making It with Chris G.#170: Greg & Colt Rollett (The Brolletts) - Building Brands, Sunglass Empires & Content MomentumWe’re back and we’re kicking off this new season with a powerful, full-circle conversation! In this episode, Chris sits down with his longtime friend and marketing mentor Greg Rolett, plus Greg’s 12-year-old son Colt, co-creator of The Brolletts Podcast and a rising content entrepreneur in his own right. Together, they’ve launched a sunglass brand, built a content-first media company, and are stacking at-bats in the game of brand building—one piece of content at a time. 🎧 What You’ll Learn: How Greg introduced Chris to digital marketing (back in the street-team...
2025-05-2940 minMaking It with Chris G.Bonus Episode: Coffee Chat Q&A — How to Break Into the Music Industry (Even If You're Just Starting Out)We're back and warming up for the official return of Making It with Chris G this Thursday with a brand new format: the Coffee Chat Q&A ☕️🎧 In this special bonus episode, Chris answers your burning questions about how to get started in the music industry, even if you’re in college, just graduated, or trying to pivot careers. We dive into: ✅ How to land your first internships (and when to start) ✅ The best side hustles for artists and aspiring tour managers ✅ Why working events is the fastest gateway to the live business ✅...
2025-05-271h 08Making It with Chris G.The PODCAST is Back!! Making It with Chris G. Returns Thursday May 29th!🎙️ The Podcast Is Back – Starting May 29th! After a much needed break, Making It with Chris G is BACK and better than ever. Relaunching May 29th, this new season is laser-focused on giving artists, creatives, and live music professionals the real tools they need to thrive in today’s fast-changing industry. Each week, we dive into honest conversations with artists, managers, content creators, and music entrepreneurs who are building careers on their own terms. We talk branding, content creation, AI, mental health, touring, networking and everything in between. Whether you're a rising artist, music stud...
2025-05-2602 min
The Brian Nichols Show507: The Top 3 Ways Libertarians Scare Away The Liberty Curious (w/Chris Goyzueta)Where do Libertarians drop the ball when trying to win people's hearts and minds?Sadly, in far too many areas..."The Professor" Chris Goyzueta returns to the program to help me as we outline the top 3 ways that Libertarians scare away the liberty curious. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-05-2033 minMaking It with Chris G.#167: Steph Belcher - Taxes for Musicians & What Type of Business to SetupIt's hard for musicians and people in the music business to find accountants and tax experts that understand how our industry works. Steph Belcher is a tax and business expert that has worked in many different areas of the music industry for 20 years. She's worked with some really big names in the music industry, and during the 2008 market crash, started transitioning to working with taxes and bookkeeping. Today, she helps musicians all over the country with filing their taxes and setting up their businesses. To learn more about Step Belcher visit https://stephbelcher.com/. Join th...
2022-02-221h 41The Brian Nichols Show438: How NFTs Will Change The World (feat. Chris Goyzueta & Brian Nichols)Raise your hand if you've ever heard of someone mocking NFTs.Yep, same here. More often than one would expect, honestly. While some merely associate NFTs with digital artwork, today we are joined by marketing professor/guru Chris Goyzueta, who dispels that myth so you don't make that mistake again!From voting to contracts, NFTs will revolutionize hundreds of thousands of ways we do things. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-02-0829 minMaking It with Chris G.#166: Tara Divina - Developing Your Artist Brand & Music Business StrategyTara Divina is a heart-healing medicine musician who creates songs to bring our deepest prayers into reality. She draws on her experience as a Vice President at the Warner Music Group to offer business coaching for conscious musicians, visionary artists, and business owners so they can build an organic fan base using authentic self-expression, and generate a sustainable income using all of their gifts. Tara has worked with hundreds of musicians and dozens of record labels over 10+ years to generate tens of millions in digital music sales. She currently works with a small, exclusive selection of musicians, authors, and a...
2022-02-011h 07Making It with Chris G.#165: When Should Music Artists Start Using NFT's & How they Can Add Value to Your CommunitySo much talk about NFT's, Crypto, and Web 3.0. Is it something that every music artist should be using though? Or at what point should artists start using NFT's? How can they add value to your community and brand? In this episode of the NIFTY Music Show, Greg Rollett, and I discuss these topics and take a deep dive on how NFT's can create community, offer value, and much more. Connect with Greg Rollett at https://www.instagram.com/gregrollett. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a D...
2022-01-2924 minMaking It with Chris G.#164: How Do Shows Get Booked? The Booking Process from Avail to Announce (A MASTER CLASS)How do shows get booked? Who decides what artist plays in what venue? Who the players in the game? This episode is about the entire booking process from receiving an artist's available date to announcing a show. A concert booking Masterclass! Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more abo...
2022-01-2545 minThe Brian Nichols Show431: Musicians have the Blueprint to End Poverty (feat. Chris Goyzueta)Chris Goyzueta returns to the program, today showing how Musicians have the Blueprint to End Poverty! Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-01-191h 00
Making It with Chris G.#163: Buying NFT's on ROYAL - What You Need to KnowFor the past few weeks, I've talked about the NFT Music marketplace ROYAL. Recently, I tried to buy my first NFT on ROYAL, and have some things to share about the buying experience on the platform. In this episode, I'll go over what went wrong with the experience, how to buy on ROYAL, and more. Welcome to the NIFTY Music Show on the Making It Network! Connect with Greg Rollett at https://www.instagram.com/gregrollett. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a...
2022-01-1412 min
Making It with Chris G.#162: Musicians Have the Blueprint to End PovertyMusicians have the blueprint to end poverty. This episode is inspired from a talk I did for my final lecture I did for an Entertainment Finance course. It was part of a four week financial freedom series where students learned about the different economic schools, income producing assets, how to analyze stocks, Web 3.0, and finished with the musicians business blueprint. I believe the model that musicians, and really most of the music industry operate in, is a map on how we can build up the middle class, income class, and work towards ending poverty in America. This talk focuses...
2022-01-1155 min
Making It with Chris G.#161: NAS Releases His First NFT's on ROYAL, the Final Nipsy Hussle Album & Audius is Ready to Compete with SpotifyIn this episode, Greg Rollett and I discuss NAS releasing his first two singles on ROYAL. A platform he's an investor in, and recently released its first track by 3lau, now worth over $6 Million. The final Nipsy Hussle album is being released as an NFT on a new digital rights management platform called RAIRTECH. Only 1,000 copies will be available, but the starting price is big money! Audius is a new Web 3.0 streaming platform looking to compete with Spotify. The platform has many big-name investors. such as Katy Perry, Nas, Jason Derulo, and many more. W...
2022-01-0734 minThe Brian Nichols Show402: The Free Market Musician (w/ Rebecca Day on the "Making it with Chris G" Podcast with Chris Goyzueta)In an industry dominated by progressive politics, Rebecca day stands tall as The Free Market Musician.This episode originally aired over on Chris Goyzueta's program, "Making it with Chris G". Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-12-111h 44
Making It with Chris G.#160: Will NFT’s End the Traditional Music Business and Streaming? Mike Shinoda’s NFT drop & the Future of streaming with Greg Rollett (NIFTY Music Show)Marketing Guru Greg Rollett returns to the show to talk Web 3.0 and how it will change the traditional music business. Recently, we both tried to buy the Mike Shinoda Ziggurats NFT Mixtape. We discuss this project, how streaming will change, and the potential impact Web 3.0 will have on the music industry, marketing tips, and much more. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I? I’ve booked, promoted, and produced...
2021-12-1033 min
Making It with Chris G.#159: Should NFT's Replace the Concert Ticket? Artists Competing with Virtual Apes & Much more on The NIFTY Music Show Ep01Welcome to the NIFTY Music Show on the Making It Network. These shows will focus on music and NFT's, and how the music industry is transformed through Web 3.0. In this first episode, we will discuss if concert tickets should be NFT's, Bored Apes Yacht Club metaverse band, 3lau's new NFT marketplace ROYAL, and the 30 Year Anniversary of Death Row Records with Doggystyle NFT's. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I?
2021-11-2645 min
Making It with Chris G.#158: How An Independent Promoter Can Become a Talent Buyer for Live NationI don't share my journey often, but I get asked this question all the time. What was my journey as an independent promoter and how did I become a Talent Buyer for Live Nation. Shout out to Gavin for this question: https://www.instagram.com/gloomis__/. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live N...
2021-11-2313 min
Making It with Chris G.#157: Why WAX Blockchain is the BEST Place for Independent Musicians to Create NFT'sIt's easy to create an NFT these days to sell your music, tickets to your shows, and pretty much any art or content you create. WAX is a platform with its own marketplace that makes it very easy for anybody to create and sell an NFT, and make a commission anytime that NFT is resold. In this episode, I share my thoughts on why I believe WAX Blockchain is the best platform for musicians. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG htt...
2021-11-2210 min
Making It with Chris G.#156: 5 Ways Local Bands Can Split Ticket Revenue or Money Made at the DoorLocal artists often try to determine the fairest way to split the money made from local shows. Here are 5 different scenarios that local artists can use to split the ticket revenue made from presales, door sales, and online sales. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more a...
2021-11-1608 minThe Brian Nichols Show382: Astroworld Could Have Been Prevented... Here's How (feat. Chris Goyzueta)Chris Goyzueta: "People in the liberty movement are starting to do events, and they're starting to map big events where 1000s of people are showing up... so, talking about security is important and needs to be taken very seriously. Because if you look at the events of AstroWorld, again, nine people died, potentially more, and 11 had cardiac arrest, and over 300 people were injured, and it all could have been avoided."Chris G takes over our traditional "Monday Marketing/Sales" episode to talk about something the tragedy at Astroworld, how...
2021-11-1529 min
Making It with Chris G.#155: Ronnie Gross Jr - Making a Full Time Living Playing Music & Getting Started with TwitchRonnie Gross Jr. became a Full-Time musician in July of 2021. Meaning, his sole income comes from playing music and doing what he loves. There are many different ways musicians can earn a living doing music full-time. The catalyst for Ronnie Gross Jr. was performing cover shows. In this episode, we discuss how to build a network to get better cover show opportunities, how to promote yourself at those shows, getting started with Twitch, and much more. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG...
2021-11-1552 min
Making It with Chris G.#147: Out of Sight, Out of Mind- Why Marketing is Just as Important as Messaging - Chris G. on The Brian Nichols ShowHow often have you gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)... Now, if I were to say, "think of a brand of soda", Pepsi and Coca-Cola are likely the first to pop into your mind? Why? Enter the world of marketing. Yes, what you say matters. But if you're out of sight, you're out of mind. That's why today's guest has made bringing professional marketing to the liberty movement. Chris Goyzueta (Making it with...
2021-11-0137 minThe Brian Nichols Show354: Using Twitch to Grow and Connect with Your Audience -with Chris GoyzuetaCould Twitch be a haven for free speech in an era of Big Tech censorship?That's the question I asked one professor of marketing, Chris Goyzueta, who returns to the program to help explain why Twitch is one of the fastest-growing video platforms you need to be aware of! Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-10-1840 min
Making It with Chris G.The Podcast is Back!!I've missed y'all! We've been putting out content on our YouTube channel pretty consistently, but we're back on audio! It's been a crazy time since March of 2020 full of ups and downs, but it's exciting to do the show again. The format will change somewhat, and we will be putting out the audio from some of the YouTube content and podcasts Chris G. has appeared on, and lots of variety for y'all with interviews, quick tips, news episodes, and much more. Check out the YouTube channel here: https://www.youtube.com/user/chrisgoyzueta. Looking forward t...
2021-09-2007 minThe Brian Nichols Show315: Building a Stronger Relationship with your Fans, Customers and Voters! (feat. Chris Goyzueta)How do you take your superfans and ensure they are fans for life?Chris Goyzueta takes the mic on today's mini marketing episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-09-0713 minThe Brian Nichols Show288: Lead Magnets that Stick -with Chris GoyzuetaWhy are lead magnets important and how do they grow audiences?Chris Goyzueta returns to the program to outline what leas magnets are, how to use them effectively, and the different types of successful lead magnets others have used in the past to grow their audiences and provide them with value.WATCH ON YOUTUBE: https://youtube.com/channel/UCO4_lp8HJLQosanF1nfWZWgEpisode Sponsors:Liberty Sales Ebook- https://www.briannicholsshow.com/libertyfriendsebookMyDelta8: CODE TBNS AT CHECKOUT...
2021-07-2647 minThe Brian Nichols Show276: Why Aren't Your Ads Working? -with Chris GoyzuetaYou've spent the time, energy, and money in ads... so why aren't they working?If you've had that thought cross your mind at one point or another (looking at you, business owners and political candidates!), then today's episode is a lifesaver.The professor is in, as Chris Goyzueta returns for another "Marketing Monday" here on The Brian Nichols Show!Wonder no longer as to how best to run ads, who to target, and what to do for budgeting... Chris G and I dig into...
2021-07-0544 min
We Are Libertarians268: Making Liberty-Loving Super Fans -with Chris GoyzuetaPeople want to discover something new, then tell someone about it.
In bridging the world of politics and marketing, creating a customer journey that turns the prospect into a super fan is the ultimate goal.
Chris Goyzueta returns to bring his marketing expertise to the liberty movement on today’s Marketing Monday episode of the program!
WATCH ON YOUTUBE: https://www.youtube.com/watch?v=CsWOFI-Yaq4
EPISODE SPONSORS:
Your Better Life Podcast- Get 10% off all courses from Gary Collins’ "The Simple Life" using code "TBNS10" at checkout! Promo Code: TBNS10
Liberty Sales Ebook- https://www.briannicholsshow.com/libertyfriendsebook
Breaking Boundaries with...
2021-06-2142 minThe Brian Nichols Show268: Making Liberty-Loving Super Fans -with Chris GoyzuetaPeople want to discover something new, then tell someone about it.In bridging the world of politics and marketing, creating a customer journey that turns the prospect into a super fan is the ultimate goal.Chris Goyzueta returns to bring his marketing expertise to the liberty movement on today's Marketing Monday episode of the program!WATCH ON YOUTUBE: https://www.youtube.com/watch?v=CsWOFI-Yaq4EPISODE SPONSORS: Your Better Life Podcast- Get 10% off all courses from Gary...
2021-06-2139 minWe Are Libertarians260: The Power of Recurring Content for Libertarian Candidates -with Chris GoyzuetaHow can Libertarian candidates stay top of mind with voters using recurring content? Chris Goyzueta has promoted, booked & produced over 2,500 concerts and joins today’s "Marketing Monday to show how Libertarians can use a variety of recurring content to stay top of mind with their voters.
YOUTUBE: https://www.youtube.com/watch?v=slV8z3aYyv8&t=1520s
Episode Sponsors-
MUD\WTR: https://bit.ly/38QBpHx
Liberty Sales Ebook- https://www.briannicholsshow.com/libertyfriendsebook
Breaking Boundaries with Brad Polumbo: https://brokenboundaries.fireside.fm/
Find Chris Online-
Website: https://www.makingitwithchrisg.com/
Twitter: https://twitter.com/makingitchrisg
Facebook: http://www.facebook.co...
2021-06-0750 minThe Brian Nichols Show260: The Power of Recurring Content for Libertarian Candidates -with Chris GoyzuetaHow can Libertarian candidates stay top of mind with voters using recurring content? Chris Goyzueta has promoted, booked & produced over 2,500 concerts and joins today's "Marketing Monday to show how Libertarians can use a variety of recurring content to stay top of mind with their voters.YOUTUBE: https://www.youtube.com/watch?v=slV8z3aYyv8&t=1520sEpisode Sponsors-MUD\WTR: https://bit.ly/38QBpHxLiberty Sales Ebook- https://www.briannicholsshow.com/libertyfriendsebookBreaking Boundaries with Brad Polumbo: https://brokenboundaries.fireside.fm/
2021-06-0747 minWe Are Libertarians252: 8 Simple Branding Strategies for Libertarian Candidates -with Chris GoyzuetaSales and marketing are BFFs, and in order to be successful sales professionals for liberty, establishing a strong brand is incredibly important.
Chris Goyzueta is a marketing professor and professional, as he has promoted, booked & produced over 2,500 concerts with some of the top names in the music industry, and has now joined the Brian Nichols Show to promote and market Liberty.
Episode Sponsors:
Eables/My Delta 8- eables.com & mydeltaeight.com/
Proud Libertarian- https://proudlibertarian.com (CODE TBNS at Checkout)
Liberty Sales Ebook- https://www.briannicholsshow.com/libertyfriendsebook
Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-05-2453 minThe Brian Nichols Show252: 8 Simple Branding Strategies for Libertarian Candidates -with Chris GoyzuetaSales and marketing are BFFs, and in order to be successful sales professionals for liberty, establishing a strong brand is incredibly important. Chris Goyzueta is a marketing professor and professional, as he has promoted, booked & produced over 2,500 concerts with some of the top names in the music industry, and has now joined the Brian Nichols Show to promote and market Liberty. Episode Sponsors:Eables/My Delta 8- eables.com & mydeltaeight.com/Proud Libertarian- https://proudlibertarian.com (CODE TBNS at Checkout)Liberty Sales Ebook- h...
2021-05-2450 min
The Brian Nichols Show228: Out of Sight, Out of Mind- Why Marketing is Just as Important as Messaging (with Chris Goyzueta)
How often have your gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)...
Now, if I were to say, "think of a brand of soda", Pepsi and Coca Cola are likely the first to pop into your mind?
Why?
Enter the world of marketing. Yes, what you say matters. But if you're out of sight, you're out of mind. That's why today's guest has made bringing professional marketing to the liberty movement.
Chris Goyzueta (Making it...
2021-04-1240 min
The Out to Be PodcastCrafting your customer/fan journey through digital marketing with Chris GoyzuetaOn today's episode with guest Chris Goyzueta, we're discussing how to build a customer journey using both organic and paid marketing. We go over Chris's system, including finding the right audience, targeting fans with your content, warming up your audience, creating an opt-in, and converting subscribers into paid fans/clients. Listen up to learn how to build out your customer/fan journey! Get the Audience Builder Bundle for $100 off here: http://katiezaccardi.com/audiencebuilderbundle Grab the How to Promote Your Music without Being Sales-y free training here: katiezaccardi.com/freebie CONNECT WITH CHRIS http...
2021-04-071h 01
Making It with Chris G.#129 Jonathan Stone - Co-Founder of Rocket Songs on Music Publishing for Independent ArtistsJonathan Stone is the co-Founder of Rocket Songs where independent artists can legally license songs from some of the top songwriters in the world. Stone has been in the music publishing world since 1974 having worked with artists such as Quincy Jones, Michael Jackson, Bruno Mars, Glen Ballard, Robbie Neville, Mark Mueller, Brock Walsh, and many more. In this conversation, we discuss how Rocket Songs works and how independent artists can license and release music with the platform, publishing deals, stories from his journey in the industry, and much more. To learn more about Jonathan Stone & Rocket Songs v...
2021-04-021h 05
Making It with Chris G.#128: Mike Mauer - Building Your Music Marketing Arsenal And Learning How to Pivot And Build New Skills for the Music Industry During a Global PandemicMike Mauer is the Head of Marketing for White Oak Music Hall in Houston, TX. With over a decade of music marketing experience and promoting some of the biggest festivals in the United States, Mike has a deep expertise and understanding of all things marketing and the music industry. In this conversation, we discuss many different marketing strategies and how people can build and develop new skills to prepare themselves for the future and next chapter of the music industry. To learn more about Mike Mauer visit https://www.linkedin.com/in/michaelmauer/. Kee...
2021-03-261h 56
Making It with Chris G.#127: Benji Stein - Strategies to Getting On Spotify User Generated Playlists with CEO & Founder of PlaylistSupplyBenji Stein is the CEO and Founder of PlaylistSupply, a tech company focused on generating lists of every user-generated playlist available on Spotify. PlaylistSupply is a tool that independent musicians can use to find popular playlists for their genre along with contact information, social media contacts, and much more. In this conversation, we discuss how the platform for PlaylistSupply works, how to find playlists, strategies to reaching out to playlist curators, and much more. To learn more about PlaylistSupply visit https://playlistsupply.com/ Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com
2021-02-181h 06
Making It with Chris G.#126: Wesley David - A DIY Musician Experimenting with Different Marketing Strategies & Pivoting During a Global PandemicWesley David is a Singer-Songwriter who in 2020 released his debut solo album “Never Late Than Better.” During the release campaign for his album he experimented with different marketing strategies to figure out and learn what works for his music. Before the COVID pandemic, Wesley was touring consistently and made a name in the Piano Bar world where he took that experience from a traditional piano bar out onto the road, which can serve as a tour strategy to build higher-paid anchor dates around original shows for a DIY touring musician. In this conversation, we talk about the different marketing stra...
2021-02-091h 34
Making It with Chris G.#125: Allison Ross - A Classical Musician Gone Rogue Living a Creative Life with LibertyAllison Ross is a violin player and classical musician based in Kansas where she performs with several orchestras and symphonies. Since the COVID-19 pandemic musicians have faced many challenges, and Allison broke the silence when the restrictions from one of her orchestras made it so challenging to be an orchestra performer that she decided that it was better to not play at all. She is also a music professor, gives private lessons, and is a big advocate for independent musicians to have multiple streams of revenue. In this conversation, we discuss her story with her orchestra, side hustles, making...
2021-01-292h 22
Making It with Chris G.#124 - Phil Messier - Synch Licensing and Music Libraries with the Founder of BopperPhil Messier is the founder of the music synch licensing company, Bopper. In this conversation, we discuss Bopper and how artists can get involved. We also discuss how artists can get their music licensed for synch, music libraries, and much more. To learn more about Bopper visit https://boppermusic.com/ Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://twitter.com/chrisgoyzueta https://www.facebook.com/makingitwithchrisg Credits: Host: Chris GoyzuetaProducer: Jason TrosclairExecutive Producer: Making It Acad...
2021-01-251h 01
Making It with Chris G.#123: Ivan Vargas - Lessons from A Lifetime of Discipline & Sacrifice Through Music, TV, Film, and CommercialsIvan Vargas is a Videographer and Animator whose journey has led him through the world of TV commercials, film, music, and sacrificing your dreams for family. He’s a man that always put his family first, and is even willing to put his dreams on hold. Ivan has had an amazing journey and tells some inspiring stories. His story is a total underdog story of someone that never gives up to make themselves a better human being by having an endless thirst for knowledge and self-development. From 208 to 2012 he worked with me at the Plaza Live in Orlando, FL as...
2021-01-113h 18
Making It with Chris G.#122: Benny Pough - Achieving Mastery: A 29 Year Major Record Label Career at the Highest Level to Entrepreneurship and New AdventuresBenny Pough is a legend in the Record Label world, having worked at the Executive Level for Def Jam Records, Epic Records, Roc Nation, and many more. He has delivered radio hits for superstar artists such as Jay-Z, Rihanna, Kanye West, Travis Scott, Future, DJ Khaled, 21 Savage, and many more. In this conversation, we discuss Benny’s journey, lessons and philosophies for artists looking to work with major labels, how world events in 2020 have impacted the music industry, Entrepreneurship, spirituality, and much more. To learn more about Benny Pough visit https://www.bennypough.com/. Keep in to...
2020-12-261h 05
Making It with Chris G.#121: Danielle Gray - Building a Strong Foundation with Internships, Freelancing, Starting a Music Business Club and LeadershipDanielle Gray is a total hustler that’s still early in her career and already has a resume full of freelance opportunities working shows for venues, CID Entertainment, AEG Presents, and many others, as well as having worked for the Broadway show Hamilton, an internship at a Major Label, and having started a music business club at the University of Florida. She is still a student at the University of Florida, and already has a show leadership, work ethic, and has the right attitude for the music industry. In this conversation, we discuss Danielle’s journey, how to she land...
2020-12-101h 10
Making It with Chris G.#120 Kamal Moo - Entertainment Attorney and Author of The Straightforward Guide to the Music Biz on Becoming an Entertainment Attorney, Record Deals and Protecting Your ArtKamal Moo is an Entertainment Attorney based in Los Angeles, CA, and author of the 2020 book “The Straightforward Guide to the Music Biz: An Entertainment Attorney Breaks Down the Industry.” Since 2010, Kamal has been working as an Entertainment Attorney, he also teaches law as an adjunct professor, has been on the road, managed artists, and is now giving back to the next generation of musicians with his new book. In this conversation, we talk about how he became an attorney in the music industry, the new book, record deals, working with Janet Jackson, and much more. To learn...
2020-12-031h 00
Making It with Chris G.#119 Alex Bowen - An Adventure from being a DIY Talent Buyer & Promoter to Booking the Fillmore New Orleans as a Talent Buyer for Live NationAlex Bowen is a senior Talent Buyer for Live Nation Entertainment in New Orleans, LA where he books the Fillmore NOLA. His journey began promoting shows independently and even owning a small venue. Eventually, Alex started booking the historic Varsity Theater in Baton Rouge, LA. Throughout his journey, he’s booked and promoted shows at many venues and has even managed artists such as Earphunk and the legendary George Porter Jr. In this conversation, we discuss what it takes to be a successful Talent Buyer, running a venue, managing artists, and much more. To learn more about Ale...
2020-11-271h 14
Making It with Chris G.#118 Eva Alexiou-Reo - Owner, Booking Agent, and Artist Manager at FATA Booking on the State of the Industry, Working with an Agent, and Teaching Music BusinessEva Alexiou-Reo is the owner of FATA Booking since 1996, which is a booking agency and artist management company based in Philadelphia, PA. She’s also a Music Business Professor at Northern Vermont University and also thought for 7 years at Drexel University. In this conversation, we discuss her journey in the music business, mentors, teaching music business at the university level, the current state of the music industry during the COVID-19 pandemic, how artists can get an agent, and much more. To learn more about Eva Alexiou-Reo and FATA Booking visit http://fatabooking.com/. Keep in touc...
2020-11-2159 min
Making It with Chris G.#117 Danielle Reiss - Music Publicist and Music Business College Student Gets Fired from her PR Job for Going to a Donald Trump RallyDanielle Reiss is a Music Publicist and Music Business Masters student at the prestigious Berklee College of Music. She moved to Nashville, TN in 2016 to pursue her dream to work in the music industry with no job and no college lined up. Since then, she's been able to work numerous internships and gather experience in the industry. In September of 2020, she got a job at the Pop-Off Agency, and a few weeks later got fired for going to a rally for President Donald Trump. I'm excited to share her story and her journey through the music business. To...
2020-11-011h 08
Making It with Chris G.#116 Shane Hazel - Libertarian Candidate for US Senate for the State of Georgia talking Music, Marketing, and LibertyWhen it comes to the 2020 Election, many are saying this is the most important election of our lives. I agree with that statement, but for completely different reasons. Most make it all about Donald Trump and getting him out of the white house, when really, what makes this election so important is our Liberty is at stake. Something nobody in mainstream media is talking about. Our daily lives, health, businesses, savings, investments, creative liberty, art, security, and future is at stake. Over the past 5 years, I’ve been leaning towards the Liberty movement more and more each year. The Li...
2020-10-081h 11
Making It with Chris G.#115: Beth McKee - A Journey of Mastering the Classic Sounds of the South and Building Up a New Generation of Women in MusicBeth McKee is a true southern girl having been influenced by some of the Southeast’s best musicians and styles starting in Jackson, MS to Austin, TX to New Orleans, LA, and spending lots of time in the Appalachian Mountain in North Carolina. She’s a Singer-Songwriter, Touring Musician, and Founder of the Swamp Sistas an organization which is a grassroots movement of 2,500 women with a dual passion for music and community activism. In this episode, Beth shares her journey through the South and her musical influences. We also talk about how she got discovered by Jimmy Buffet...
2020-10-011h 40
Making It with Chris G.#114: Lady J. Bookums - Empowering DIY Musicians with Skills in Digital Marketing, Live Performance, Artist Development, and Generating RevenueLady J. Bookums is a Digital Marketing and Music Business expert, who coaches artists and helps them develop skills in digital marketing, live performance, release strategies, building revenue streams, and much more. In this conversation, we dive into some digital marketing strategies as well as Lady J.’s story, tips on releasing music, promoting music, branding and much more. To learn more about Lady J. Bookums visit https://www.instagram.com/ladyjbookums/. Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://twitter.com/chrisgoyzueta...
2020-08-201h 00
Making It with Chris G.#113: Justin P. Slaughter & MC King Khan on Producing Music, Home Studios, and Building an Acting CareerOne of the beauties of the Digital World is that creators and artists can completely take charge of their careers to produce music or any type of content. Justin P. Slaughter has been on the podcast before on Episode 42, and returns to the show to share his journey in the world of acting. Since our last conversation, he’s been featured in Marvel films, worked on a movie with Kyle Chandler, and as well as wrestling legend the Heartbreak Kid Shawn Michaels. MC King Khan is a rapper, producer, and audio engineer who came to Texas all the way fr...
2020-08-141h 33
Making It with Chris G.#112: Bujie Leichtweis - Production Assistant for Alice Cooper & Production Manager for Meridian Entertainment Group on Producing Shows for Promoters & On TourFor every show, there are two sides of the putting on a production, the touring and artist side, and then the promoter and venue side. Bujie Leichtweis is the Production Assistant for Alice Cooper and Production Manager for Meridian Entertainment Group in Michigan. Having been on tour and working festivals and for venues on the promoter side, Bujie has deep experience on both sides of production. She understands what the venue and promoter are looking for, and what the tour and artist’s team are looking for in a successful production. One of her strongest qualities is to lead wi...
2020-08-061h 40
Making It with Chris G.#111: Clinton Sparks - DJ, Producer, Songwriter, Serial Entrepreneur, and Author on How to Win Big in the Music BusinessAfter over 100 interviews for the podcast, I’ve learned one of the most important qualities to “making it” is about having the right mindset. Clinton Sparks is a world-renowned DJ, Producer, Songwriter, Serial Entrepreneur, and now Author. He’s a Grammy-nominated artist who has worked with artists such as Akon, Bun-B, Ludacris, Tyrese, Pitbull, Lady Gaga, Jordan Knight, and many more. Today, he’s also an author of the book “How to Win Big in the Music Business.” In this conversation we talk about the new book, the importance of having the right mindset, setting goals and having a plan, building...
2020-07-3054 min
Making It with Chris G.#110: Ana Reina - Spiritual Educator and Artist Manager on Finding Your Purpose, Deep Meditation, and Finding the Right ManagerFor many, one of the biggest questions we have in life is “what is my purpose?” Ana Reina is a Spiritual Educator, Artist Manager, and Music Business and Marketing Instructor. She has managed and guided artist's careers for over 15 years with a holistic approach. Ana has also been a music business and music marketing instructor at Full Sail University and LA Film School. In this conversation, we talk about finding your purpose, deep meditation, and breathing techniques, finding the right manager to holistically guide your career, and much more. To learn more about Ana Reina visit...
2020-07-231h 52
Making It with Chris G.#109: Luke Pierce of WORKS Entertainment and Promoter 101 on Building Artist Brands by Creating Communities, Content, and Digital MarketingBuilding a powerful brand in today’s music business includes creative marketing strategies, recurring content, and building communities. Luke Pierce is one of the artist managers and the production manager for WORKS Entertainment, which works with Straight No Chaser, Home Free, Brass Against, Brian Culbertson, Brain Newman, John Mclaughlin, Lucky Chops, Morgan James, and Striking Matches. He’s also one of the hosts for the popular music industry touring podcast Promoter 101. In this conversation we talk about ways to pivot during COVID-19, building communities, nurturing campaigns, what he looks for in artist management clients, digital marketing, and much...
2020-07-161h 03
Making It with Chris G.#108: Conny Quintanilla and Gabriela Fernandez from the Historic Olympia Theater in Miami, FL on Running a Venue, Pivoting during COVID-19, and Side HustlesWhen running a venue of any size, it takes a team that operates as one unified front with mutual respect and empathy. Working with Conny Quintanilla and Gabriella Fernandez at the Olympia Theater over the last two years has been a wonderful experience and seeing how a venue operates as a family. Conny Quintanilla is the Production Coordinator at the Olympia, and founder and CEO of FansOnQ, a company that develops and hires casted audiences and seat fillers for major events. Gabriella Fernandez is the venues Director of Theater Operations, and founder and President for Front Yard Theatre Collective...
2020-07-091h 18
Making It with Chris G.#107: Jeremy Skallar - co-Founder of The Heavy Group on Building a Successful Artist Management & Production Company with Mindfulness and EmpathyDuring a time with venues being shut down and tours being put on hold, this is a good time for us to look inward and turn up the volume on empathy. Jeremy Skaller is the co-founder of the Artist Management and music production company, The Heavy Group. His company works with artists such as Bazzi, Kiana Lede, Jay Sean, and many more. Jeremy has also written and produced music for artists such as Ariana Grande, Rihanna, Narmani, Khalid, and many more. In this conversation, we discuss Jeremy’s journey in the music business, artist management, what makes a g...
2020-07-031h 09
Making It with Chris G.#106: Camille Barbone - A Polymath of the Music Business from Developing and Managing Madonna to Working with All Departments of Major LabelsIt’s tough for one to do a lot of things great at one time, but one can do a lot of great things over a career or lifetime. Camille Barbone is a true polymath of the music business. She got her start working at Columbia Records as the Manager of New Release Coordination, which gave her the opportunity to work with all 28 different departments of a major label. This lead her to open her own recording studio in New York City, where she discovered, developed, and managed superstar artist Madonna. In this conversation, we talk about Cam...
2020-06-251h 11
Making It with Chris G.#105: Dr. Shanta Barton-Stubbs - Founder and Executive Director of New Image Youth Center a Real Life Superhero Creating Meaningful Change in Her CommunityDiscrimination and racial injustice is still a real problem in the music industry in 2020. Dr. Shanta Barton-Stubbs is the Founder and Executive Director of New Image Youth Center in the Parramore community of Orlando, FL. Formerly named one of the Top 25 most dangerous neighborhoods in the United States, Shanta and her team have inspired change and hope in a community that once many have given up on. In this conversation, we talk about Shanta’s story, the impact she’s had with New Image Youth Center, her educational background as a Licensed Mental Health Therapist, the impact on CO...
2020-06-181h 22
Making It with Chris G.#104: Kohrey - Building Artist Brands through Creating Views, Streams, and REAL Followers with Digital and Influencer Music MarketingKohrey is a digital marketing strategist and expert and one of the co-founders of Brandman Network and Contrabrand Agency. His agency is focused on building artist brands with real followers with real video views, Spotify streams, and engagement across social platforms. Based in Atlanta, GA, Kohrey and his partners have been able to generate thousands to hundreds of thousands of views and streams with real people on platforms such as YouTube, SoundCloud, Facebook, Instagram, Spotify, and TikTok. In this conversation, we discuss digital marketing, influencer marketing, promoting concerts, and how DIY artists can build powerful music brands. ...
2020-06-111h 26
Making It with Chris G.#103: Kendall Corso - Co-Founder and COO of Backline, A Holistic Approach to Mental Health for Touring and Festival PersonnelKendall Corso is the Co-Founder and COO of Backline. A company focused on the mental health of the people working behind the scenes of tours and festivals. Backline offers many services from referrals for counseling, courses in meditation, yoga, nutrition, support groups, and much more. Kendall got her start in the music industry in the touring and festival world and has first hand witnessed the struggle with mental health and issues such as depression, addiction, anxiety, suicide, and more. In this conversation, we talk about signs for mental health issues, getting help, how to have open talks w...
2020-05-281h 07
Making It with Chris G.#102: Micah Davidson - A Music Industry Serial Entrepreneur on being a Booking Agent, Talent Buyer, and Festival ProducerMicah Davidson is the founder and CEO of Charlotte, NC based Midwood Entertainment. His company has multiple divisions in the live concert production realm. Starting as a Booking Agency whose team of agents now represent over 20 artists, and growing to producing music festivals and representing music venues as Talent Buyers across the United States. Micah has booked and produced thousands of shows throughout his career, and that comes with a lot of experience for artists and people interested in getting a career on the business side of the industry. In this conversation, we discuss his jo...
2020-05-211h 52
Making It with Chris G.#101: Andrew Duhon - Grammy Nominated Singer-Songwriter on Bringing Value to Your Audience and Learning How to Pivot with Alternative Revenue StreamsAndrew Duhon is a singer-songwriter based in New Orleans, LA. His second album, ‘The Moorings’, was Grammy Nominated for the best-engineered album. Duhon has been touring the United States and the UK for the last decade, starting completely DIY. Since COVID-19, he learned how to quickly pivot his business, and created alternative revenue streams through live streaming and Patreon, offering a new experience and value to his fans. In this conversation, we discuss how Andrew Duhon built relationships with people at venues while on tour to further expand his touring business, going on a vacation to the UK that lead...
2020-05-141h 05
Making It with Chris G.#100: Chris Goyzueta - A Journey Through Life with Tourette Syndrome while Promoting and Producing Over 2,500 Shows with Live Nation, AEG Presents, and IndependentlyChris Goyzueta is the host of Making It with Chris G and founder of the Making It Academy. For the 100th episode, the tables have been turned and producer Jason Trosclair interviews Chris on his journey in the music industry. We share stories and lessons from having produced and promoted over 2,500 shows with the world's biggest promoters, Live Nation and AEG Presents, and also having promoted hundreds of shows independently. You’ll also learn from his experience in artist management, and adventure into teaching at Full Sail University that lead to the launch of the podcast and teaching at ma...
2020-05-072h 23
Making It with Chris G.#099: Ryan Murphy, of Huntsville Amphitheater and Venue Group, on Building Venues and Strong Communities with a Foundation of Punk RockRyan Murphy is the President of Huntsville Venue Group and Head of Amphitheaters and Venues for Venue Group. His company is currently working with the city of Huntsville, AL to design, construct, and operate the Huntsville Amphitheater, an 8,000 seat venue. Prior to working with Venue Group, Ryan was the General Manager of St. Augustine Amphitheater and Director of Cultural Events Division for St. John’s County. He’s also the founder of St. Augustine’s Sing Out Loud Festival. Ryan has toured in Punk Rock bands, has promoted many concerts with a DIY philosophy, worked for a record label, organi...
2020-04-241h 38
Making It with Chris G.#098: Rick Barker - Taking Your Independent Music Career to the Next Level Through Digital Marketing, Content Creation, and Building RelationshipsRick Barker is one of the leaders in the DIY Musician space. He is a phenomenal speaker, music business coach, mentor, digital marketer, and content creator. Rick has over 30 years of experience in the music industry having worked at the highest level in radio, with record labels, and artist management. He’s the former manager for Taylor Swift and a consultant for Sony Music. People call him the Gary Vee of the music business, because of the volume of content he shares online and the amount of impact he has on independent artists. His podcast, The Music Industry Blueprint, is...
2020-04-091h 10
Making It with Chris G.#097: Derek Sivers - Creative Ways to Pursue Your Music Career, Life, Challenging Yourself, and Breaking the Habits of the Traditional Music BusinessDerek was a professional touring musician, who was looking for a way to release his music online. At the time, the only way artists could sell their music online was being on a major label or a label that had distribution through a major. This inspired him to the creation of CD Baby in 1997, which for the first time gave all musicians an opportunity to release their music online, and has become the biggest distributors and seller of independent music. In 2008, Derek sold CD Baby, giving the proceeds to a charitable trust for music education. Since, Derek has written...
2020-03-051h 46
Making It with Chris G.#096: Ari Herstand - Strategies for DIY Musicians and Exciting New Updates to the Book “How to Make It in the New Music Business”Ari Herstand returns to the show with another exciting episode filled with strategies and wisdom for DIY Musicians. In December 2019, he released the 2nd Edition of his book, “How to Make It in the New Music Business,” the book that’s required for my Music Business 1010 students, and I recommend to all aspiring artists, managers, producers, concert promoters, record labels, or anyone that is interested to learn about the Music Business. This book goes beyond just being a great resource for musicians. It’s the book everyone should read first when getting into the music industry. To learn mo...
2020-02-0759 min
Making It with Chris G.#095: Katie Zaccardi – Bringing a Wellness and Self-Care Approach to Artist Coaching and the Music Industry with a Focus on Mental HealthKattie Zaccardi is a wellness and career coach that’s also an musician, songwriter, music industry professional, and certified yoga instructor. In her journey, she has been very open about her own experience with generalized anxiety disorder, which lead her to the discovery of the urgent need of having conversations around mental health and self-care within the music industry. Katie offers coaching that’s focused on self-care, mental wellness, but also traditional career coaching on how to successfully market yourself as an artist and build a career at being an artist. She also has her own podcast, The Out to B...
2019-11-031h 09
Making It with Chris G.#094: Jesse Stoll - AEG Presents SE Talent Buyer, Stories from Growing Up in the Business & Becoming a Talent BuyerJesse Stoll is a Sr. Talent Buyer at AEG Presents Southeast based in West Palm Beach, FL. Jesse and his office book shows in the Southeast United States with their main focus being in Florida. His father, Jon Stoll, is the founder of Fantasma Presents, for which the majority of the senior management staff at AEG Presents SE used to work for. Jon Stoll and his team booked hundreds of shows in the Southeast and in Las Vegas. He was the recipient of numerous industry awards. Jesse literally grew up in the business following around his father at a...
2019-10-241h 17
Making It with Chris G.#093: Heather Mae – Making Pop Music Her Own Way with a Message to Empower, Inspire, and Make a DifferenceHeather Mae is an award-winning singer-songwriter who is unfazed by what typical pop artist today is “supposed” to look like and how the typical pop artist is “supposed” to sound. She writes and performs beautiful pop music with lyrics about real topics that affect the average person. Heather is inspired by her own experiences and identifies – a queer, plus-size woman living with Bipolar Disorder. In this episode, we discuss her new album, body positivity and empowerment, mental disorders from Bipolar to Tourette’s, and alternative remedies for mental health. This has one of my favorite and most inspiring episodes so far....
2019-10-041h 22
Making It with Chris G.#092: Reid Martin – Creativity and Outside of the Box Thinking on Touring and Artist Development with an Artist Manager and Natural Born EntrepreneurReid Martin is the Founder and CEO of New Orleans based Artist Management company, MidCitizen. His experience from managing his own band, being on the road, managing a venue, managing artists, and his natural entrepreneurial spirit, has lead him to start one of New Orleans’ most respected artist management companies in MidCitezn. His company works with the legendary Big Freedia, Sweet Crude, Tank and the Bangas, The Suffers, Maggie Koerner, Naughty Professor, and many more. In this episode, we discuss Reid’s journey to starting MidCitizen Entertainment, their company structure, what makes a good artist manager, touring strat...
2019-09-2738 min
Making It with Chris G.#091: Adam Ross – Operations Manager for Winter Circle Productions and AEG Presents Gulf Coast on Tour Managing, Show Settlements, and Producing ShowsAdam Ross is the Operations Manager and Production Manager for AEG Presents Gulf Coast and Winter Circle Productions. His career in the music business started working at the legendary Tipitina’s in New Orleans, LA. Eventually Adam became the Tour Manager for Louisiana blues guitarist, Tab Benoit, with whom he was on the road for seven years touring at a pace of 200+ shows per year. After his run with Tab, his journey lead him to his current role at Winter Circle Productions, which started as an independent promoter and production company in New Orleans making it’s mark with Buku...
2019-09-191h 10
Making It with Chris G.#090: Emily Kopp - Working with Managers, Rebranding, Co-Writing, and Creating ArtEmily Kopp returns for a Round 2 on the podcast. Kopp is a singer-songwriter, musician, producer, world traveler, and badass human based in Nashville, TN. To hear about her back story and lessons from booking her first shows, playing cover gigs, writing for synch placements on commercials, and backpacking the world, listen here. Since the last episode, she has continued producing and writing music for commercials, has gone on tour with Kacey Musgraves, played Bonnaroo, started working with a new management company and is going to release a new EP under her new and rebranded project, Lowen, on October 25th...
2019-09-121h 03
Making It with Chris G.Kelly Kapp - VP of Touring and Executive VP of House of Blues Entertainment Talent at Live Nation - 17 Years of Touring and Artist DevelopmentKelly Kapp is the VP of Touring and Executive VP of House of Blues Entertainment Talent at Live Nation. She is the first executive working in a dual role with both the Clubs & Theaters division and U.S. Concerts division, reporting to both Bob Roux and Ron Bension. Kapp has been with Live Nation for 17 years, where she started as a Project Manager for North American Concerts. One of her first major tours was Ozzfest, where she got to work with the team of former Live Nation touring VP, Jane Holeman, President at AGI and Agent, Marsha Vlasic, and...
2019-09-051h 37
Making It with Chris G.#088: Kristen Agee - Synch Licensing for TV and Film and Sound DesignKristen Agee is a business owner, musician, composer, producer, and an all-around awesome person with great philosophies on the music business, relationships, kindness, and mentorship. She is the owner of 411 Music Group which focuses on music publishing, licensing, administration, and sound design. Agee secures global partnerships for 411 and oversees the creative and strategic business, and one of the most impressive about her, is that not only did she started as an artist/writer/composer, but she continues to make music and executive produces a number of the scores and custom work the company does for their clients in the fi...
2019-08-301h 22
Making It with Chris G.#087: Jade Driver - From Fangirl to Marking Her Favorite Artists and Entrepreneurial SuccessJade Driver is on of the founders of Crowd Surf, along with her business partner Cassie Petrey. Crowd Surf is a marketing company which also handles PR and artist management for artists. The company literally started while they were in college. They went from having Backstreet Boys posters on their walls, to now working with them as a client. Crowd Surf has offices in New York, LA, and Nashville with over 50 employees. In this episode, Jade shares her story along with lessons on how to get started and land a career in the music business. She also share some...
2018-10-261h 05
Making It with Chris G.#086: Branding for Musicians - A Masterclass on the Laws to Building a Powerful BrandMost companies overcomplicate branding. Tim Ferriss has one of my favorite definitions on branding, and that’s “consistently over-delivering the same one or two values to your 1,000 true fans.” Branding is what people think of you or your company, and that’s influenced by the value you provide to your audience and your behavior around providing that service. It’s the value and behavior that you are most consistently known for. In this episode, we discuss some of the most important laws to building a powerful brand for your music career. Keep in touch:chris.goyzueta@gmail.com
2018-10-1843 min
Making It with Chris G.#085: Strategies to Playing Live & Building Your Email List featuring Lessons from Ari Herstand, Bree Noble, Cheryl B. Engelhardt, and Shannon CurtisThe questions I receive the most are related to touring and building a fanbase. Regardless of where you are in your career, whether you’re just starting out or have been grinding for a long time but you’re just not where you want to be in your career, this episode is ideal for you. In this episode, I expand on and string together some clips from past guests to help you build your most ideal strategy for playing live and building your email list. This episode features valuable lessons from Ari Herstand, Bree Noble, Cheryl B. Engelhard, and Shan...
2018-10-1159 min
Making It with Chris G.#084: June Millington - A Fearless Pioneer for Women in Rock N’ Roll and Co-Founder of the All Girls Rock Band FannyJune Millington is one of the founder of Fanny, the first ever all girls rock band to release an album on a major label. In 1970, Fanny released their self titled debut album on Reprise Records, a subsidiary of Warner Bros. Records. All together Fanny released four albums on Reprise Records. In 2018, Fanny reunited as Fanny Walked the Earth, and released a brand new album. Over the years, June has met some of the many legends in the music industry, and has some amazing stories and lessons she learned along the way. June is the co-founder of the Institute for...
2018-10-041h 23
Making It with Chris G.#083: Cheryl B. Engelhardt - Building, Managing and ROCKIN’ Your Email Subscribers for MusiciansCheryl B. Engelhardt is a true pioneer in the world of DIY Musicians, and one the only or very few people that extensively talks about building and managing your email lists. In this episodes, she shares some amazing insight on creating a welcome series or welcome sequence for your email subscribers. Also, she shares some of the strategies she used for her crowdfunding campaign to raise over 5 figures on consistent basis with less than 2,000 subscribers. We discuss some amazing insight on the right time to start asking your audience for money, and when to start a crowdfunding campaign. The...
2018-09-271h 10
Making It with Chris G.#082: Bree Noble - Path to Being a Profitable Independent MusicianThe beauty of today’s music business, is that there are so many ways musicians can make a living. It’s important to remember that every artist is a business, and with being a business there are certain fundamental and advanced techniques that everyone can build a successful career with. Bree Noble is a singer-songwriter, podcaster, coach and co-founder of the Profitable Musicians Summit. Bree is focused on mentoring and coaching musicians through a step by step program that helps guide musicians through their journey of making a living doing music. In this episode, Bree discusses some of her prin...
2018-09-2058 min
Making It with Chris G.#081: Dawn Beyer - Building a Music Career on Your Own Terms with Live Video as the Foundation and How You Can Do It Too (S02 E01)The Podcast is BACK with Season 2!! The first guest of the new season is the return of Dawn Beyer! Dawn is a true pioneer and living proof of how you can build a career as an independent artist in today’s music industry. In the last episode, we learned about her journey as a struggling musician in Nashville making the rounds on Broadway, where she was playing for tips. After getting sick and worried about how to make ends meet by not being able to play on Broadway, she discovered Facebook Live. This discovery was a career changer for Da...
2018-09-131h 09
Making It with Chris G.#080: Jim Mallonee - 35+ Years of Booking and Promoting the Greatest Artists of our Lifetime at the Highest LevelOne can’t do a lot of things great at one time, but one can do a lot of great things over a lifetime. Jim Mallonee is the Senior Vice President of Southeast Booking for Live Nation and House of Blues Entertainment. With over 35+ years of promoting concerts in the Southeast United States, he has worked with some of the greatest artists in our generation. Any reputable booking agent that has booked a show in the Southeast over the last 35 years, has worked with Jim Mallonee. He is a true legend of our industry, and established longevity in the mu...
2018-04-121h 02
Making It with Chris G.#079: S’von - A Musician's Journey Through the Music Industry Performing with Legends on the World's Biggest StagesS’von is currently the keyboard player for the legendary Smokey Robinson. Prior to that his journey began playing in clubs and small tours, until his journey one lead him to the inaugural American Idol Tour, where he met Kelly Clarkson. Since that tour, S’von has toured with many legends of the business such as Kelly Clarkson, Rihanna, and Smokey Robinson. He has performed on some of the biggest TV Shows in the United States such as Saturday Night Live, The Today Show, Good Morning America, Ellen Degeneres, Jay Leno, and many more. In this episode, S’von shares...
2018-04-051h 03
Making It with Chris G.#078: Opportunities for DIY Musicians with Airbnb Concerts, the State of Social Media, Spotify Going Public, iHeart Media Bankruptcy and more. - News & Q's #001This episode features a new format. It is our first ever news/headlines that musicians and students of the music business should pay attention to, along with a listener Q&A. In the listener Q&A we go in-depth with specific questions that our listeners ask. If you’re interested in having your question heard and answered on the show, please visit www.makingitwithchrisg.com/ask. Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg Credits: Host: Chris G.
2018-03-291h 13
Making It with Chris G.#077: Jovan Polanco - Founder of Swerve Presents, An Independent Promoter and Content Creator with a Focus on Creating a Brand with CultureWhen the average concert goer goes to a show, they don’t know the difference between Live Nation, AEG Presents, or whomever else is promoting the show. They are there to see their favorite artists, or go see a great show at one of their favorite venues. Jovan Polanco, is a independent promoter, talent buyer, and content creator that’s looking to change that. As the founder of Swerve Presents, he’s looking to create a concert promotions brand with a culture and personality that fans will remember. In this conversation, we discuss the process of booking a concert, compet...
2018-03-1554 min
Making It with Chris G.#076: Kevin Calabro - Co-Founder of Indie Record Label Royal Potato Family, and Founder of Calabro Music Media on Running an Independent Label, Artist Development and More.The music industry is not a career, it’s a lifestyle. Kevin Calabro is a veteran of the business, whose passion for music connects everything he touches from the way he treats and works with his artists, to how fans experience listening to records. Along with Marco Benevento, he’s the co-founder for Independent Record Label, Royal Potato Family, and also runs the Artist Management and PR company, Calabro Music Media. He works with many amazing artists such as Living Colour, Marco Benevento, Chris Robinson Brotherhood, and many more. In this episode, we talk about the day to day of r...
2018-03-081h 12
Making It with Chris G.#075: Rodney Hazard - Creating Beautiful Artistic Content and Building Powerful Relationships with Fellow Collaborators Through Social MediaRodney Hazard is an Art Director, Producer, and DJ based in Brooklyn, NY. On February 23, 2018, he released his second album, Sain or Savage, which premiered on Noisey.com. Rodney was first introduced on the podcast by Mark Schaefer on Episode #073, where Mark spoke of Rodney as an example of creating very creative and exciting content with his videos and music on Instagram. Rodney has created many amazing projects to which he has contributed as a director, music producer, videographer, photographer, graphic designer, or a combo of them all. He’s someone that’s great example of a musicians expanding his...
2018-03-011h 10
Making It with Chris G.#074: Jason Davis - A Lifetime of Songwriting and EntrepreneurshipJason Davis is a serial entrepreneur, A&R, and expert in artist development. He’s a co-founder and president of multiple companies including One One 7 Management, Radar Label Group, and Risen Records. He has worked with artists such as P. Diddy, Boyz II Men, Jay-Z, Dolly Parton, Lonestar, and many more. He wrote his first Billboard #1 single at 23 years old, which was a song called “Captured,” performed by Aaron Benward. In this episode, we talk about Jason’s journey in the music business and what it takes to be a songwriter at the highest level. From this journey, someone can lear...
2018-02-221h 29
Making It with Chris G.#073: Mark Schaefer - Strategies to Building Your Music Brand and Becoming KNOWNMark Schaefer is a marketing and social media strategist. He’s a six-time author, which includes the book KNOWN - “The handbook for Unleashing Your Personal Brand in a Digital Age.” Mark is one of the Top-10 Most retweeted marketing authorities, a public speaker, a professor at Rutgers University, well-known blogger for the blog {grow}, and even has his own podcast, The Marketing Companion. In this conversation, we discuss the book KNOWN, and how musicians can use these strategies to find their sustainable interest, build a powerful brand, and creating an effective social media strategy to grow your business, and be...
2018-02-1555 min
Making It with Chris G.#072: 8 Keys to Continue Thriving in 2018According to Business Insider, 80% of Americans give up on their New Year’s resolutions and goals by February 1st. We can’t afford for you to give up on your goals. On January 1st, did you say that this year will be your best year ever? What were those goals that you set to achieve this year? What did you try to put behind you from 2017? The world needs you to continue to pursue your goals and passion. So does your friends, your family, and especially you. Creativity and entrepreneurship can change one person, which means your music, your art...
2018-02-0837 min
Making It with Chris G.#071: Ron Richard - Owner of SimplePlay Presents and Talent Buyer at One Eyed Jacks in New Orleans - Artist Development Strategies from Years of Booking and Promoting Live MusicRon Richard is the owner of New Orleans based Artist Development and Promotions company, SimplePlay Presents, and the Talent Buyer for One Eyed Jacks. In this episode, we cover how to become an artist manager, artist development, booking shows, the advance process, opening for national acts, and much more. Ron has been a concert promoter in New Orleans for over 10 years and has worked with all the major venues in the market. SimplePlay presents has become a major artist management company in the market that has worked with artists such as Big Freedia, Naughty Professor, Sweet Crude, and many...
2018-02-0550 min
Making It with Chris G.#070: Oliver Wood of the Wood Brothers - An Adventure with Musical Greats, Independence, and Creative FreedomOliver Wood is one of the founders of The Wood Brothers, along with his brother, Chris Wood. After several years on their own path, they discovered their musical bond and have been on a wonderful journey ever since their first release in 2006. On February 2nd, 2018,The Wood Brothers are releasing their sixth album ‘One Drop of Truth,’ which dives headfirst into a deep wellspring of sounds, styles and influences. Whereas their previous outings have often followed a conceptual and sonic through-line, here the long-standing trio featuring brothers Oliver and Chris Wood along with Jano Rix treat each song as if i...
2018-01-2528 min
Making It with Chris G.#069: Mark Samuels - Owner & Founder of Basin Street Records - A 20 Year Journey and Counting as an Independent Record Label Featuring the Beautiful Sounds of New OrleansIn 2017, Basin Street Records celebrated it’s 20 Year Anniversary as an Independent Record Label. The label features the wonderful sounds of New Orleans with artists such as Kermit Ruffins, Irvin Mayfield, Rebirth Brass Band, Jon Cleary, Los Hombres Calientes, Jeremy Davenport, Bonerama, and so many more. Founder and Owner, Mark Samuels, started the label in 1997 with the release of Kermit Ruffins - the Barbecue Swingers Live, which was recorded at the history music venue, Tipitina’s. The labels second album, Los Hombres Calientes won a Latin Billboard Award, and the 2012 Rebirth Brass Band album “Rebirth of New Orleans,” brought the labe...
2018-01-181h 17
Making It with Chris G.#068: Lennon Cihak - Building a Massive Network Through Writing for Blogs and How Musicians can Get Featured on Music BlogsA common thing we always hear in the music industry, “it’s all about relationships.” I’ve always said that promoting shows is the ultimate gateway drug into the music business and building relationships because you get to work with venues, agents, managers, publicists, labels, and artists. However, promoting shows comes with huge risk. You could fall on your face, and lose a ton of money. Lennon Cihak is an example of being genuine, organized, and putting in really hard work can build a massive network. As of the release of this episode, he is a recent college grad from Ful...
2018-01-111h 08