Shows
Íþróttarabb HRRU Sport Psych Podcast: Chris HarwoodÍ þessum þætti ræða Daði Rafnsson og Chris Harwood um áskoranir og tækifæri í markvissri sálrænni færniþjálfun. Chris Harwood er í fremstu röð meðal fræðimanna í íþróttasálfræði og starfar sem forstöðumaður rannsóknarmiðstöðvar íþrótta, heilsu og frammistöðuvísinda við Nottingham Trent háskólann í Bretlandi þar sem hann er jafnframt prófessor. Chris þróaði 5C aðferðafræðina sem er líklega útbreiddasta aðferðin til að kenna börnum, unglingum og foreldrum sálræna færniþjálfun. Hún byggir á kenningum um jákvæða og heildræna hæfil...2025-03-2852 min
RU Sport Psych PodcastRU Sport Psych Podcast: Chris HarwoodÍ þessum þætti ræða Daði Rafnsson og Chris Harwood um áskoranir og tækifæri í markvissri sálrænni færniþjálfun. Chris Harwood er í fremstu röð meðal fræðimanna í íþróttasálfræði og starfar sem forstöðumaður rannsóknarmiðstöðvar íþrótta, heilsu og frammistöðuvísinda við Nottingham Trent háskólann í Bretlandi þar sem hann er jafnframt prófessor. Chris þróaði 5C aðferðafræðina sem er líklega útbreiddasta aðferðin til að kenna börnum, unglingum og foreldrum sálræna færniþjálfun. Hún byggir á kenningum um jákvæða og heildræna hæfil...2025-03-2552 min
RU Sport Psych PodcastRU Sport Psych Podcast // Chris Harwood and the 5C frameworkChris Harwood is the guest of the RU Sport Psych Podcas this time. He is a leading scholar in sports psychology and works as the director of the Research Centre for Sport, Health and Performance Sciences at Nottingham Trent University in the UK, where he is also a professor. Chris developed the 5C framework, the most widespread method for teaching psychological skills training for children, adolescents and parents. Daði Rafnsson is the host of this show. He is a doctoral student at the Department of Psychology at RU and a part-time lecturer in the Department of Sp...2025-03-1957 min
Employer Content MarketingHow to create in person events for employer brandersWhat’s better for employer branding? Online or in person events?It's really important for the employer branding community to have in-person events. Brining experiences together in one place can play a big role in elevating the sector.Chris Le'cand-Harwood chats with the EBCon Wizard - Sorin Olteanu - about the importance of in-person events and how to set them up. He's joined Emmple as a fellow event organiser [EBCon in Bucharest].2025-02-1707 min
Employer Content MarketingHow to Get Ahead in Employer Branding 2025Christmas jumpers and tinsel at the ready! I teamed up with Chris Murdoch, host of the Employer Brand podcast, to share some reflections and tips for the year ahead in employer branding.
It's been quite the year in Employer Branding! And it's that time of year where we can reflect, rest and get ready for another 12 months of moving the sector forward.
In this Christmas Special, I join forces with another podcast host to give you a Santa's Sack full of advice based on the conversations we've had throughout the year.
Chris Murdoch is...2024-12-1652 min
The Sport Psych Show#310 Dr Sam Thrower & Prof Chris Harwood - Developing Parent Education and Support Strategies in Youth SportI’m delighted to speak with Dr Sam Thrower and Prof Chris Harwood this week. We discuss parent education and support strategies in youth sport. Sam is a Senior Lecturer in Sport and Exercise Psychology at Oxford Brookes University. His main research interests lie in the area of youth sport and specifically the psychosocial development of young athletes. He is particularly interested in topics such as parenting in sport, sport-confidence, motivational climates and stress and coping. Sam’s research in these areas has been published in a range of leading international journals including: ‘Psychology of Sport & Exercise’, ‘Qualitativ...2024-12-091h 07
AFP PodcastsPrayers for AEW stars Dax Harwood, Cash Wheeler, Adam Copeland in AshevilleThis week’s “Street Knowledge” podcast on AEW, with AFP editor Chris Graham and columnist Ray Petree, opens with a segment acknowledging the tragic flooding down in Western Carolina, including Asheville, N.C., the home of AEW stars Dax Harwood, Cash Wheeler and Adam Copeland.
“Dax Harwood kind of lives on social media, it seems, and he did post yesterday, just that the storm walloped him pretty hard. He was home in Asheville. And man, that situation there, it looks horrible,” Graham said on the podcast.
“Roads in and out of town, washed out, power gone, no com...2024-09-2944 min
ICOACHKIDS WorldEpisode 22 - Engaging Parents Positively - Professor Chris HarwoodDr. Barnaby Sargent Megicks is joined by Professor Chris Harwood of Loughborough University to discuss how we might engage parents positively in sport.2024-09-0948 min
The Orthodox Christian PodcastOrthodox Film | Chris Vlahonasios of ByzanfestMax Harwood and Chris Vlahonasios talk about his upbringing in the Greek Orthodox Church in Australia. They also discuss Byzanfest, an international Orthodox film festival founded and directed by Vlahonasios.
1.) Have a question about Orthodox Christianity? Submit it here: https://forms.gle/RNvnj8G4ALctqWhb6
2.) Learn more about Byzanfest: https://www.byzanfest.com/
Chris Vlahonasios is the founder and director of Byzanfest International Orthodox Film Festival. Established in 2014, Byzanfest screens and streams the very best of Orthodox-inspired cinema. Chris' mission is to foster the gr...2024-04-2655 min
The Sport Psych Show#263 Prof Chris Harwood - Settings Goals for Competition and Achieving Them Through Mental SkillsI’m delighted to speak with Prof Chris Harwood this week. Chris is the Director of the Sport, Health and Performance Enhancement (SHAPE) Research Centre at Nottingham Trent University (NTU). He is a Professor of Sport Psychology at NTU where his research focuses on the psychosocial aspects of athlete development, wellbeing and performance including the roles of the coach, parents, and the wider social and organisational environment. Chris is particularly focused on the integration of psychological principles into youth sport settings and his applied research is characterised by working with the support system around young people. Chris is also pr...2023-12-181h 20
Vintage Media Grading - The PodcastEpisode 4 - The Soundgarden and Chris Cornell DiscographyJoin the guys as they discuss Soundgarden, one of the greatest rock bands of the late 80's and 90's. The dive into the EPs, LPs and compilations that made Soundgarden so great, and even dive into the Singles Soundtrack and the solo work of one of the greatest rock voices in history, Chris Cornell.The guys also select the first three albums of the VMG podcast discography!Link to the photo of the barcode of the American version of Badmotorfinger...https://www.discogs.com/release/24891089-Soundgarden-Badmotorfinger/image/SW1hZ2U6ODUyNDA1MTc=2023-11-091h 14
Employer Content MarketingEmployer BlandingDoes a lot of employer branding feel the same? If you do then you're not alone!
This was a feeling that Chris Murdoch - Founder of Voyse - had and it's what inspired him to set up his own podcast: Employer Bland.
Chris is Co-Founder of Voyse.io - a recruitment marketing SaaS platform - joins the podcast for Episode 97.
We talk about why he created the Employer Bland podcast, the symptoms of blandness and how to cure it.
Sign up to The Engaging Employer Newsletter:
https://www.theengagingemployer.com/
2023-11-0235 min
Íþróttarabb HRÍþróttarabb HR // 8. þáttur: Chris Harwood og 5C aðferðafræðinChris Harwood er gestur íþróttarabbs HR að þessu sinni. Hann er í fremstu röð meðal fræðimanna í íþróttasálfræði og starfar sem forstöðumaður rannsóknarmiðstöðvar íþrótta, heilsu og frammistöðuvísinda við Nottingham Trent háskólann í Bretlandi þar sem hann er jafnframt prófessor. Chris þróaði 5C aðferðafræðina sem er líklega útbreiddasta aðferðin til að kenna börnum, unglingum og foreldrum sálfræðilega færniþjálfun. Það er Daði Rafnsson sem stýrir Íþróttarabbi HR að þessu sinni og ræðir við Chris. Hann er dokto...2023-10-1157 min
HR HlaðvarpiðÍþróttarabb HR // 8. þáttur: Chris Harwood og 5C aðferðafræðinChris Harwood er gestur íþróttarabbs HR að þessu sinni. Hann er í fremstu röð meðal fræðimanna í íþróttasálfræði og starfar sem forstöðumaður rannsóknarmiðstöðvar íþrótta, heilsu og frammistöðuvísinda við Nottingham Trent háskólann í Bretlandi þar sem hann er jafnframt prófessor. Chris þróaði 5C aðferðafræðina sem er líklega útbreiddasta aðferðin til að kenna börnum, unglingum og foreldrum sálfræðilega færniþjálfun. Það er Daði Rafnsson sem stýrir Íþróttarabbi HR að þessu sinni og ræðir við Chris. Hann er dokto...2023-10-1157 min
Employer Content MarketingHow to embrace the trends which are shaping the modern workplaceI chat with Mary Appleton, an award-winning HR and workplace editor, about how organisations can thrive amidst a constantly changing world.
Mary, who was previously the Director and Editor-in-Chief at Future Talent Group (formerly Changeboard), now runs her own business, Applewick Creative.
We cover topics such as the impact of Brexit and COVID-19 on the workplace, as well as the implications of a rapidly evolving technology landscape.
Thanks for listening/watching.
Sign up for episodes, audio, events and curated content here:
https://www.theengagingemployer.com/
Chris Le’cand-Harwood
Foun...2023-09-1129 minThe Orthodox Christian PodcastVineyard to Orthodoxy | Dn Chris HawthorneMax Harwood and Dn Chris Hawthorne discuss Dn Chris' journey from the Vineyard Movement to Orthodoxy.
Have a question about Orthodox Christianity? Submit it here: https://forms.gle/RNvnj8G4ALctqWhb6
Dn Chris Hawthorne serves at Holy Nativity Antiochian Orthodox Church in Langley, BC and is the director of Fraser Valley Orthodox Youth, a pan-Orthodox youth ministry in the Fraser Valley.2023-07-311h 04
Employer Content MarketingHow to build a talent acquisition and marketing strategyWhat does a talent acquisition and marketing strategy look like?
If only you had an easy-to-follow guide to help you build or evolve your approach to end-to-end talent acquisition and attraction.
That’s exactly why Ben Phillips decided to create a blueprint for you.
Ben takes us through the why and what of this big body of work and we dive into a business-critical chat about what Return On Investment really means!
And here’s the 4-part series for his blueprint on his LinkedIn articles: https://www.linkedin.com/posts/bcphillipsdigital_talent-acquisition-marketing-strategy-activity-7059489275599355904-omyX?utm_source=share&utm_medium=member_desk...2023-06-2933 min
Employer Content MarketingHow to prepare Gen Z for the world of work with Not Going To Uni & Generation UK & IrelandWelcome to the first episode in our series partnering up with Not Going To Uni. Today we're joined by Conor Cotton, Managing Director of Not Going To Uni, and Stefanie Horrell, Admissions Director at Generation UK & Ireland. Together, we'll explore various ways in which employers can attract and hire Gen Z talent.
According to recent studies, Gen Z represents the largest generation in the workforce and is expected to make up 36% of the global workforce by 2025. But how do you appeal to this new generation of employees? Conor and Stefanie will share their insights on the values...2023-06-2339 min
Employer Content MarketingHow can creative agencies find their dream clients?In this episode, we explore the question that keeps many agency owners up at night - how can creative agencies find their dream clients?
My guest is Robert Patin - the Managing Partner and Founder of Creative Agency Success and a two-time international best-selling author.
With experience in finance and over a decade working with creative agencies, Robert shares his expertise in guiding clients to manifest their dream businesses into reality.
He believes in the foundational principle that simplicity is best, and through his partnership with clients, he helps them achieve their goals...2023-06-1527 min
Employer Content MarketingHow to embrace Artificial Intelligence and enhance your contentSo there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November.
From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about...
Is it a threat to our jobs?
What are the implications for the volume and quality of content being produced by brands?
And how can AI help not hinder?
I cover this, and more with Andy Lambert.
Andy works for Adobe and Adobe bought his company ContentCal - a...2023-05-3027 min
Employer Content MarketingWe asked Gen Z what they really think about entering the world of work...What are the fears and frustrations of Gen Z about entering the world of work?
I chatted with Conor Cotton - Managing Director at Not Going To Uni - to find the answers.
Conor's company is a job board, social media agency, and content production studio all wrapped into one. And it gives him access to lots of people who are taking their first steps into the world of work.
So we asked some questions in one of his WhatsApp Groups and got some raw and uncut answers...
What do you...2023-04-0325 min
Snowfighters Institute PodcastChris Pegnia InterviewListen in as Phil Harwood interviews Chris Pegnia, co-founder and Vice President of Busy Beaver Lawn & Garden, located just outside of Buffalo, NY about his experience with two massive snow storms that dropped 180" of snow in just these two storms. Here about Chris and his team managed their way through it and what they learned. 2023-04-0340 min
Employer Content MarketingThis productivity app will help you level up your employer branding contentGetting productivity right is the key to creative thinking IMO!
The productivity space has exploded in the past 3 years to help us find focus and do quality work.
And the tech that's available now can really help anyone in employer branding and marketing.
So I jumped back into the rabbit hole of productivity apps in January and it's really helped - this episode shares my favourite app and approach that works for me.
Productivity is often seen as "getting lots done" - but it's really about the quality of the work done. The focus we find.
And this is...2023-03-2203 min
Employer Content MarketingHow to solve your employer branding problem...Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement:
"If it's a sh*t place to work, your employer branding is a lie."
Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode.
We discussed the relationship between employee experience and employer branding...
So, what do you do if your organisation has an employee engagement issue?
...2023-03-1632 min
Employer Content MarketingHow to start a career in marketing with Laura DunneHow do you get into marketing and build a career in it?
In this episode 72, I’m joined by Laura Dunne, the Head of Marketing at Not Going To Uni. As someone in the early stage of her marketing career, Laura is in a great position to share her experiences and offer valuable advice to anyone looking to break into the industry.
Not Going To Uni is a platform that helps young people find their first job after school or college, making Laura's insights particularly relevant for those just starting out.
So this ep...2023-02-2728 min
Employer Content MarketingThe cost of getting branding and design wrong...Branding and design....are key components in employer branding!
I chat with Nikola Kalinovic, Co-Founder of BrandSprint in episode 71 of the Employer Content Marketing Pod.
We explore the misconceptions surrounding branding and design and uncover the true meaning of these critical components for your business.
From understanding the difference between logos and brands to recognizing the importance of a true brand identity, we'll show you the real impact of effective branding and design.
Discover the key elements of a successful brand strategy and learn how to make design work for your busine...2023-02-1237 min
Employer Content MarketingEmployer brands! Learn from great content from DHL 📦 WhatsApp🔒 & Just Eat 🍔Any employer branding team is constantly trying to stand out in their markets and earn people's valuable attention. So it's important to see what's happening inside, and outside, the employer branding/marketing space.
The Employer Marketing Perspective is a new regular slot in the podcast that looks at great working in the employer and consumer spaces.
First up is Josh Tumbridge, Commercial Director at Crunch Digital Media as he shares three of his favourite campaigns from the last 12 months. We cover a load of things in just 31 minutes...
🧐 Hot takes on the recruitment mar...2023-01-2031 min
Employer Content MarketingFuture Content Trends [Part 2] Talking Mr Beast, Formula 1 & The NBA, with Nick Francis - CasualIn Part 2 of this Future Content Trends mini-series, I chat with Nick Francis - Co-Founder of Casual - about which brands are winning with these content trends. We talk about some great examples - from Mr Beast to The NBA to Formula 1 and Nick shares why they are winning.
And, most importantly, Nick talks about what brands can learn from these successes and apply them to their own content in 2023, and beyond.
Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk abo...2022-12-2027 min
Employer Content MarketingFuture Content Trends [Part 1] What They Mean for your Brand, w/ Nick Francis: Co-Founder of CasualWhich content trends must employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling?
This is the topic of Episode 68 of the Employer Content Marketing Pod. And it's a must-watch/listen for employer brand/marketing of talent acquisition teams.
I chat with Nick Francis - Co-Founder of Casual - about future content trends and what they mean for businesses and their brands.
A brand's content is as important as anything else in your business, and Nick will tell you why. And how to l...2022-12-2030 min
Employer Content MarketingAnnouncing the Employer Content Marketing Pod's first sponsor! 🤓🍾It was February 2022 and I was at home - iPhone in hand - ready to record the trailer for the Employer Content Marketing Pod.
I was a little bit nervous...I'd wanted to have a marketing podcast for at least 5 years and now was the time to finally do it. I knew I had plenty to share but part of you always wonders if anyone will care to listen.
But I hit record and just started talking...and have loved every one of the 66 episodes I've published since.
I'm now lucky enough to have...2022-12-1501 min
Employer Content MarketingEngland v Iran - World Cup Watch Along: Southgate, Leadership and changing brand EnglandWe're chatting leadership while watching the footie! Because leadership is a massive part of changing any team, whether in employer branding or in international football.
I did a watch along of England's World Cup opener against Iran with Sean Hagger yesterday.
Sean is a leadership consultant and we chat about the transformation of the England team from Euros flops in 2016 to World Cup Semi-Finalists and European Championships Finalists - all in the space of 5 years.
What's the key to this success? The strength and depth in talent...? Yes, for sure. But it's also down...2022-11-2223 min
Employer Content MarketingLinkedIn Rant! The issue with empty content & what people get wrong about personal branding, with Mariano Aragunde from IBMLet's talk LinkedIn! Crying CEOs, fake personal stories, obvious motivational statements...they're all part of the personal branding trend that's all too often driven by corner-cutting consultants. And many would say it's leading to empty content that doesn't reflect the true meaning of personal branding.
This is certainly the opinion of Mariano Aragunde, Digital Leader for Recruitment Marketing at IBM. He used to be a big fan of LinkedIn, and so did the IT community that he's an active member of. But, for them, it's changed, and not for the better.
And I tend to a...2022-11-2110 min
Employer Content MarketingHow to build a community that's actually a community with Mariano Aragunde at IBMIn this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM.
Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly active on platforms from Discord to in-person conferences. So he's a great person to chat with for sure.
The word community is well-used in the world of marketing. Social media has provided a great opportunity to build communities and brands stake claim to the word all too often - But are they nothing more than a means of di...2022-11-1628 min
Employer Content MarketingHow marketing agencies can adapt and growThe marketing world faces constant challenges, and leading an agency takes a lot. The ability to adapt and grow is a challenge for all businesses, particularly in marketing. So how can agencies keep up with the speed of change, help their clients, and keep their employees happy? The answers to these simple questions have big outcomes for agencies.
In this episode, recorded during a heatwave in August, I chat with Alex Ayin. Alex is a former board member at Social Chain who was there with Steve Bartlett in the early days. He is now Marketing Director, and part of the le...2022-11-0136 min
Employer Content MarketingPitching Creativity & The Ideas GraveyardCreativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching.
For every idea that wins, several don't see the light of day. Do they just end up in The Ideas Graveyard?
In this episode I chat with Pete Rice, Director of A Different Kind of Animal Ltd, and an Associate Creative Consultant who has been an Executive Creative Director, and Head of Brand. He's forged his creative career in ad land for 30 years, so he's well placed to talk about pi...2022-10-2645 min
Employer Content MarketingEmpathy & Employer Branding with Priti SoniEmpathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super power in employer branding - is there a truer superpower to have?
Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy!
Empathy is the key to the next evolution of the employer branding, so this is a chat worth...2022-10-1746 min
Employer Content MarketingTransforming Employer Marketing Together: Sharing experience, opinion and adviceI created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function.
Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge facing organistions. And we're lucky to work in a space that can really play its part!
Subscribe to The Employer Content Marketing Drop and you'll get podcast episodes, articles, online chats, and events from the world of E...2022-10-1202 min
Employer Content MarketingStorytelling & Co-Production in Mental Health & Social CareHow do you use content and storytelling to support mental health and social care? Getting it right requires a lot of work but the results are far-reaching - You end up hiring the right mental health and social care professionals, and you engage the very people you care for. At the end of the day, it's about changing people's lives every single day.
In this episode I chat with Raf Hamaizia, Mental Health Campaigner & Group Expert By Experience Lead at Cygnet Health Care.
Raf and his team work with service users to help influence the c...2022-09-2229 min
Employer Content MarketingWorking in different countries, and making international marketing teams work.What does living and working in different countries bring to your marketing career? And how do you make international marketing teams work?
Welcome to Episode 58 of the Employer Content Marketing Pod. I’m chatting with Keira Pintão, Senior Employer Brand Strategist at AMS.
Keira has lived and worked in several countries and worked remotely years before it became a necessity for us all. She’s worked in international marketing teams for much of her career, so she’s got plenty to share in this episode:
Let’s get in with the chat.
✅ The pros and cons of moving to a different...2022-08-1642 min
Employer Content MarketingHow data turns employer branding into a business-critical functionOrganisations don’t truly value employer branding without data.
If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. Without the right people, you just don’t have a successful business.
But this isn’t reflected in employer branding and employer marketing budgets. It’s serious business without a serious influence in the boardroom.
This is the chat with Barbara Zych, Founder of EBnavi: an all-in-one platform to assess, benchmark, and develop employer brands.
Data is too often seen as an afte...2022-08-0845 min
Employer Content MarketingMaking your marketing meaningful on social media. And how brands can avoid Rainbow-Washing.How do you create content that truly means something to the people you want to engage with?
In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning.
We provide some insights and tips abou...2022-07-2941 min
Employer Content MarketingUnboxing Web3 and what it means for creators, marketers and the future of work - with HAM the IllustratorIn Episode 54 we’re unboxing Web3 and what it means for creators, marketers, and the future of work 💭
And it’s HAM the Illustrator who joins me on the pod and gets his explainer boots on. He talks about his experience with big brands like Nike + the awesome opportunities available with Web3 🙌🏻
We cover a range of things in this episode:
✅ creativity through collaboration
✅ community backed content
✅ storytelling
✅ the future of learning, employability, and work
⬇️🎧 Listen to the full episode via the link in the comments (and to get future epi...2022-07-2535 min
Employer Content MarketingSpend less money on your ads by using student influencers as your content creators - with Simon Lucey, Founder & MD of Hype CollectiveYou should spend less money on your next ad!
This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod!
I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space.
In this episode we chat about how working with students as content creators has meant their clients spend...2022-07-1829 min
Employer Content MarketingHow leadership can solve the employee engagement problem, with Sean Hagger - Leadership ConsultantWhy are so few employees engaged at work? Search for Gallup State of the Global Workforce and you'll see some shocking stats about how disengaged employees are, and how much this hits the bottom line [over $7 trillion in lost productivity!]. So finding and retaining the right talent for the right job is the NUMBER 1 issue facing organisations!
This is one of the reasons I started this podcast - employer content marketing has a role to play but so does leadership. If you have an engagement problem you've got a leadership problem.
So I just had to...2022-06-2749 min
Employer Content MarketingHow content marketing can solve the targeting crisis in digital media, with Joshua Tumbridge - Crunch Digital MediaIn this episode we’re chatting about how the challenges facing digital media will affect brands, and how content marketing is the answer.
Data privacy concerns are forcing platforms to restrict targeting capabilities in advertising. Brands will certainly feel the impact. And that’s on top of keeping up to date with the many platform changes and tactics at marketers disposal.
But not to worry, Joshua Tumbridge - Head of Client Services at Crunch Digital Media - is the perfect guest to help us unpack this for you.
We cover a whole host of t...2022-06-1344 min
Employer Content MarketingHow to get to 50 episodes with Chris Le'cand-Harwood, host of the Employer Content Marketing PodIt’s Episode 50! And a big little milestone for a podcast that’s soon to hit 50,000 streams. I love chatting with my guests about all things employer content marketing. For this episode I hand over the host mic to Conor Cotton, MD of Not Going To Uni, and I’m his guest. Conor asks me about why I set up the Employer Content Marketing Pod and what it takes to get to 50 episodes, and beyond. Thanks to the awesome guests who have helped me get to 50 episodes, and for everyone who takes the time to listen. It really does mean a lot...2022-06-0614 min
Employer Content MarketingVlogging for your personal brand and your business - with Conor Cotton, MD of Not Going To UniWhat can vlogging do for your personal brand and your business? And what does it take to start and maintain a vlog?
Welcome to my first video podcast and the first episode shot in a studio. Good times for the podcast!
I chat with Conor Cotton, Managing Director of Not Going To Uni, about why it's important for a leader of a business to have a vlog. And he chats about his sources of inspiration and how he finds the time to deliver a vlog every month.
It's great to see Conor's journey a...2022-05-2331 min
Employer Content MarketingDeveloping a consultancy offering in an agency, with David Angus - Chief Strategy Officer at Curated DigitalWelcome to Episode 48 of the Employer Content Marketing Pod.
I chat with With David Angus, Chief Strategy Officer at Curated Digital , about his experience in developing a consultancy offering in an agency.
Business’s ability to adapt is as important now more than ever - especially in the world of marketing where agencies need to constantly add value and differentiate from their competitors. So having a consultative approach and offering is a big conversation worth having.
David and I chat about the challenges and opportunities he's experienced and why a consultative approach is imp...2022-04-2741 min
Employer Content MarketingBecoming The Comedy King of LinkedIn with Rob Mayhew #agencylifeWhat happens when you film comedy sketches about agency life on your phone and publish them on social media?
You get over 25,000 followers on LinkedIn in a matter of months. And 100,000 followers on TikTok.
Rob Mayhew is a stand-up comedian who has also been in the agency world for 20 years. His comedy sketches about agency life have taken TikTok and LinkedIn by storm. He really is The Comedy King of LinkedIn right now.
From the trials and tribulations of pitching...to office culture...and everything in between, Rob’s videos reach thousands of pe...2022-03-2842 min
Employer Content MarketingThe Magic Mindset: Develop your creative confidenceHow can you develop your creative confidence? Finding the answer could just change your marketing.
In episode 46 of the Employer Content Marketing Pod, I chat with Jasper Marriott - dancer, actor, teacher, long-distance runner, and magician.
Jasper has loads of experience on the stage that we can all learn from to help us develop our creative confidence. It’s all about having a magic mindset.
We cover a whole range of topics:
having confidence in yourself
adaption and innovation
not having all of the answers
disagreeing effectively
forgetting your fear of failure
...2022-03-1545 min
Employer Content MarketingEmployer Branding & The Boardroom with Emma ColemanIn episode 45 I chat about employer branding and people comms having a seat in the boardroom with Emma Coleman. Emma is Employer Brand Strategy Manager at Caraffi and Talent Advisory consulting firm.
Without hiring and retaining the right talent, you don’t have a business. Certainly not a successful one. So why are the people responsible for that not represented enough in the boardroom?
Emma and I chat about the seat at the table, being more consultative, connecting with the bottom line of a business, and influence through personal branding.
- Why should EB leaders have a seat in the bo...2022-02-2228 min
Employer Content MarketingHow will AI impact how you produce content this decade?Happy New Year! We’re already 2 years deep into this decade. My goodness!
In episode 44, let’s look to the future by looking at today. We’re chatting Artificial Intelligence. What does Artificial Intelligence mean for marketers and, in particular, how we produce content?
I chat with Andy Lambert, Director of Growth at ContentCal, a software provider that helps marketers plan, schedule, and analyse their content. https://www.contentcal.com/
They're working on an Artificial Intelligence product at the moment, so when I saw Andy's post about this on LinkedIn I just had to get...2022-01-1441 min
Employer Content MarketingProducing Employee Generated Content at scale with tech, and editorial thinkingEpisode 43 is the last episode of 2021 and what a year it’s been for us all. Thanks to all of my guests and listeners. I’m really looking forward to giving you more podcast goodness in 2022.
In this episode I chat with Raaj Govintharajah, Founder and CEO of The Martec, an AI-powered, employee-generated content platform.
Employee Generated Content has picked up in popularity with employers, especially since the Covid-19 outbreak in 2020. So I just had to chat with Raaj to help make you an EGC pro in 2022.
How can organisations overcome the challenges of c...2021-12-3136 min
Employer Content MarketingHow to produce award-winning content marketing for mental healthcare recruitmentHow do you produce award-winning content marketing for mental health care recruitment?
In episode 42 I chat with Rowan Marriott, Head of Resourcing at Cygnet Health Care about the why, what and how of employer content marketing.
I’ve been working with Rowan for over a year and a half now and we’ve produced over 200 pieces of content in that time.
We talk about the Talent Pool Content Series that has helped Cygnet Health Care and generated extremely cost effective results.
And it recently won us the Content Marketing category at the...2021-12-1440 min
Employer Content MarketingFinally, a good Talent Marketing newsletter, with Mariano Aragunde at IBMIn Episode 41, we chat with Mariano Aragunde who is part of the Global Talent Marketing Team at IBM, and based in Buenos Aires, Argentina.
A few weeks ago I saw one of Mariano’s articles on LinkedIn. It was titled: “Most emails and newsletters for candidates suck.”
His article went on to tell the story of how they’ve got their content right for their candidates.
So I had to get him on the podcast.
We talk about how they create newsletters for candidates that go far beyond just advertising their job oppo...2021-11-3041 min
Employer Content MarketingTalking narcissistic brands with James Ellis - Author of "Talent Chooses You: Hire Better with Employer Branding"Why do brands talk about themselves more than they think about their customers or candidates? It’s an important question, especially for the employer branding world.
In this episode, I chat with James Ellis. James is the author of "Talent Chooses You: Hire Better with Employer Branding". And he's a self-confessed employer brand nerd.
While reading his book a particular chapter made me want to get James onto the pod. Narcissistic brands are an issue in marketing and gets in the way of great marketing.
We talk about the common mistakes brands make in...2021-11-1241 min
Employer Content MarketingTransform your employer branding with content marketing [EB Stars Conference, Sept 2021]Inspire and help first. Sell second. This is what employer content marketing is all about, and it's the topic for episode 39.
I was invited to the EB Stars Conference in September 2021 to talk about employer content marketing and how it can transform employer brands. Joined by two of my clients, Rowan Marriott [Head of Resourcing at Cygnet Health Care] and Conor Cotton [Managing Director at Not Going To Uni], this was a chance to talk about the why of employer content marketing and, in particular, the how.
We talk about the challenges they face and ho...2021-10-2951 min
Employer Content MarketingTelling the story of a family business that began in 1800, with Owen Howell - Owner of Campkins CamerasStories. Marketeers love to talk about the importance of stories. Myself included. They’re a massive part of telling the walking stories of the people behind a brand.
Episode 38 of the Employer Content Marketing Pod is a podcast within a podcast. I've helped tell the Campkins Cameras story - one that started in Cambridge in 1800.
Just a 30-minute chat in a coffee shop resulted in a mini-podcast episode, an article, and a series of audiogram ads that were run across Facebook and Instagram.
An example of the work can be found here.
...2021-09-2026 min
CHRIS EVANS - HOW TO WOW#44 - Max HarwoodWelcome back to another How To Wow with the beautiful bright young star Max Harwood. You may not have heard of him but you will want to know everything about him after this episode, that’s episode #44. Max is the star of Amazon Prime Video’s new original movie Everybody’s Talking About Jamie, he plays the ambitious and brave Jamie, who dreams of being a drag queen. It’s the movie of the year, and it’s out now!Thanks again to our sponsor:...2021-09-1735 min
"Chewing the Fat"S2E10 - WOMEN'S FOOTBALL with Rhys HarwoodOn this episode, JY chewed the fat with Rhys Harwood - AFLW and VFLW Football Performance and List Manager at North Melbourne.
We discussed:
•Being employed in his dream industry and how he got there.
•Evolution of the women's game during his time.
•Learning to work with females as a male.
•Differences between men and women as athletes and footballers.
•What recruiters look for from potential female draftees
•What's next for the AFLW.
Please give us a follow and check out the latest on our insta also - @chewingthefat_podcast
#ChewingTheFat2021-09-1347 min
Employer Content MarketingThe student life. The TikTok life. And how brands should create for social media; with Miles Tragen, University Meme Pages Manager at FanbytesWhat’s it like being an A Level student, and going through results day and university clearing, especially in a world affected by the pandemic? You’ll get to find out in my chat with Miles Tragen
Miles is a University of Liverpool student who works for Fanbytes [a social media and influencer marketing agency who help brands engage with Gen Z]. He also manages the popular University of Liverpool Student Meme Page on Instagram.
So he’s well placed to give you a view into the world of Gen Z during a second summer affect...2021-09-1037 min
Employer Content MarketingWhat are the future intentions and challenges facing UK employers? with Neil Harrison & Mike JefferiesIn this episode, we talk about employer branding and the future intentions and challenges of UK employers.
This is based on extensive research produced by Neil Harrison of NH237 Consulting, in partnership with WDAD Communications.
They recently tapped into the views and experiences of talent acquisition and employer branding teams across the UK.
The opportunities for the employer branding profession have never been greater, but it faces challenges.
We dip into the key findings of the report with Neil and also Mike Jefferies, owner of WDAD Communications.
Thanks for...2021-06-3034 min
Employer Content MarketingUsing employee engagement data to create marketing content that's true to the employee experience.In episode 35 of the Employer Content Marketing Pod I talk about how using employee engagement data can make your employer marketing content on-point and true to the employee experience.
I chat with Matthew Phelan, Co-Founder of the Happiness Index. Matt and the team have built an established employee experience software platform for humans. Think employee engagement surveys taken the to the next level.
So, what if you could use the most up-to-date sentiment of your employees in your employer marketing content? We chat about this and more on this episode.
Thanks for listening.2021-06-1718 min
Employer Content MarketingIs content on LinkedIn changing for the better? The rise of the LinkedIn Content Creator."But this is a professional network!"
LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn.
In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing.
Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business. Dan is certainly one of the relatively few people on LinkedIn you'd class as a content creator.
We talk about why con...2021-05-2737 min
Employer Content MarketingWhat is content marketing and why is it so important for brands? with Rob John, Managing Director at The Content Marketing AssociationWhat is content marketing and why do brands use it to great success?
Take a look around you and you’ll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's….they’re all doing it.
And did you know the Michelin Guide, and their coveted stars, is a classic piece of content marketing to help sell tires?
We chat about it all today in episode 33 of the Employer Content Marketing Pod.
And who better to join me than Rob John from the Content Market...2021-05-0557 min
Employer Content MarketingSchools and early careers marketing: Help first, sell second - with Danny from YourGamePlanAre employers doing enough to engage kids at school and college? Employers have an important role in helping educate kids about the world of work. Don’t start with the corporate-speak, and don't start with selling your career opportunities. Help first. Sell second.
This is the crux of the chat in this episode of the Employer Content Marketing Pod.
I chat with Danny Heath, founder of YourGamePlan, a digital learning platform that helps students make the best decision about their future when they leave school.
We share opinions, approaches, and tactics that will he...2021-04-1638 min
TV Podcast IndustriesPennyworth Season 2 Episode 8 "The Hangman's Noose" Podcast by TV Podcast IndustriesHave you recovered from Pennyworth Season 2 Episode 8? Come join us as we chat all about "The Hangman's Noose" in full spoiler filled detail.
Pennyworth Season 2 Episode 8 Synopsis
Episode Written by: Seth Sinclair
Episode Directed By: Catherine Morshead
The death of Lord Harwood seemingly sparks the potential for the negotiation of peace terms, as the English League in an act of reconciliation allows the funeral of Harwood to take place in League occupied North London. But as both Parties sit around the negotiating table following the funeral ceremony the Raven Union deliver an ultimatum to the English League to surrender unconditionally or...2021-03-3056 min
Employer Content Marketing[Part 2] Turning talent communities into your #1 marketing channelWelcome to Episode 31 of the Employer Content Marketing Pod, and part 2 of my chat with Steven Brand about talent communities.
Steven is Talent Attraction, Marketing and Experience Lead at HSBC and we talk about examples of organisations creating content worthy of talent communities, how you can nurture your talent communities into hires, and what the ROI of well-run talent communities looks like.
Here's Part 1 if you've not listened to it https://bit.ly/3dv7OFZ
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Di...2021-03-2627 min
Employer Content Marketing[Part 1] Turning talent communities into your #1 marketing channelIt's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have taken the time out to chat about employer marketing through a content marketing lens.
In this episode, we have the next installment of my chat with Steven Brand - Talent Attraction, Marketing & Experience Lead at HSBC. We talk talent communities: What should they be, and what can you do to make them your #1 marketing channel? At the moment there's too much t...2021-03-2445 min
TV Podcast IndustriesPennyworth Season 2 Episode 7 "The Bloody Mary" Podcast by TV Podcast IndustriesAlfie finally gets to his flight out of England we chat all about Pennyworth Season 2 Episode 7 "The Bloody Mary" in full spoiler filled detail. We also discuss Zack Snyder's Justice League and some news about Pennyworth Showrunner Bruno Heller's future plans.
Pennyworth Season 2 Episode 7 Synopsis
Episode Written by: Jimmy Dowdall
Episode Directed By: Catherine Morshead
Lord Harwood, under house arrest at his family home, works out that Salt, now the acting Chancellor of the Raven Union, was responsible for undermining him and his allies. But sympathisers in the Raven Union hook Harwood up with the Sykes sisters. Surrounded by the...2021-03-2256 min
Employer Content MarketingTaking an agile approach to content for employer and recruitment marketing - with Steven Brand: Talent Attraction, Experience & Engagement Lead at HSBCIn this episode, I chat with Steven Brand. Steven is Talent Attraction, Marketing & Experience Lead at HSBC with a wealth of experience both agency and client-side.
It was great catching up with Steven. We were meant to talk about the role of talent communities in employer and recruitment marketing but our Green Room chat was completely different. So I’ve made it an episode in its own right. We chat about taking an agile approach to content in your employer and recruitment marketing.
We chat about why it's better to be agile and how you ca...2021-03-1009 min
Employer Content MarketingHow to write a winning brief, with Nick Francis - Chairman & Co-Founder of Casual FilmsIn this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief.
I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business.
We flick through the book again, this time on the chapter - How to write a winning brief.
Nick and his team have been involved in producing over 10,000 videos for businesses, so he’s well placed to give you the key ingredients for creating a great...2021-03-0144 min
Employer Content MarketingEmployer Content Marketing in action. Why We Care: The Nursing Career Podcast with Cygnet Health CareHappy New Year and here’s to a 2021 with lots of awesome content from employers that informs and inspires current and future employees.
In this episode I want to share something I’ve been working on with the awesome team at Cygnet Healthcare and Springpod.
Why We Care is the nursing career podcast powered by the people of Cygnet Healthcare. Season 1 is full of stories, opinions and advice to help nurses.
I led on the strategy, creative, and design and was the podcast producer. I worked with Cygnet Health Care, their content partners, and Sp...2021-01-0602 min
Employer Content MarketingCreating content with the Heavyweight Champion of the World, with Matt ClerkinIn this episode I chat with Matt Clerkin about some great projects he's been working on in the consumer space. He's a Creative Director / Strategist and our chat takes you through approaches and techniques that can also be used to help elevate your employer marketing content.
I used to work with Matt at Havas People when he worked in the ATS world. His move into a creative role has been inspiring and he's worked with some big brands in the years since his career reboot.
He's worked with Manchester United and, most recently, with Anthony Jo...2020-11-3030 min
Employer Content MarketingThe early careers market: Going from transactional to transformative, with Bob AthwalIn this episode I chat with Bob Athwal, Fellow of ISE and currently leading Racial Diversity at Skyscanner.
Bob has a vast range of experience in recruitment and higher education. This makes him the perfect chap to chat with about early careers recruitment in a decade that has been kick-started by crisis.
Bob gives us an inside view from both the early careers recruitment and the university market and we talk about a range of topics:
Challenging the way organisations market to students: go beyond marketing messages with a more human and caring approach
...2020-11-2337 min
Verint - In conversation with........In conversation with......Chris HarwoodIn conversation with is a series of podcasts from Verint featuring chats and discussions with leading figures from the contact centre, CX and customer engagement industry across the Asia Pacific region.During this series, we want to find out what customer service organisations are doing during these challenging times and try and discover what it is that drives the leaders in this space and what makes them tick.A full transcript of this episode can be found by visiting: https://www.verintapacblog.com/podcast/in-conversation-with-chris-harwood/
2020-11-0929 min
Employer Content MarketingIs employer branding too slow for today? With Angela Siddall, Senior Global Director of Talent Attraction, Experience & Inclusion at VeeamIn this episode I chat with Angela Siddall, who is Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam
Veeam is a fast-paced software company and the leader in backup solutions that deliver Cloud Data Management™.
So, pace is important in a company like Veeam. We talk about what Ange has been up to at Veeam and the traditional approach to employer branding.
Is employer branding too slow for the fast-paced, ever-changing, ever-demanding world we live in today?
Given the speed of the tech industry, the answer was "yes, it certai...2020-10-2844 min
Employer Content MarketingEmployer Branding in Australia and learning from the consumer world, with Andrew GriffithsIn this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia.
I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the world of employer branding and employer/recruitment marketing.
It was great catching up and getting his view on what the world of employer branding is like in Australia, what he learnt from his stint in the consumer branding world and what he'd put on the agenda of a talent attraction meeting.
We talk about the...2020-10-2045 minSnowfighters Institute PodcastSnowfighters Institute Podcast - Chris Marino InterviewListen in as Snowfighters Institute Podcast host, Phil Harwood, interviews Chris Marino from Xtreme Snow Pros of New Jersey about his roots in the landscape and snow industries, the evolution of Extreme Snow Pros, the company's unique use of technology, industry involvement, professional development, and his outlook in the professional snow & ice management industry. 2020-09-1752 min
Employer Content MarketingGen Z Insights: TikTok, Trump, Triller & Instagram Reels with Ollie Oram of FanbytesWhat's trending on TikTok and why is Trump trying to ban the app in the US? Are Instagram Reels and Triller the same as TikTok? And what does this all say about how Gen Z consume and create content in 2020?
This is what we're covering on episode 21 of the Employer Content Marketing Pod. I chat with Ollie Oram, a campaign manager at the Gen Z influencer marketing agency, Fanbytes.
Links discussed in the episode:
Vestiare Collective Case Study: https://fanbytes.co.uk/case-studies/vestiaire-collective-x-fanbytes/
Debut Case Study: https://fanbytes.co.uk...2020-09-1725 min
Employer Content MarketingWhat will best in class recruitment comms look like this decade? with Mark Horley [Last years' Chair of Judges for the RAD Awards].In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications.
With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot.
It was great to take some time out with Mark. Here's what we cover:
What was your first RAD Awards...2020-09-1047 min
Employer Content MarketingHow employers can adapt & succeed in a decade kick started by crisis with Gavin Russell, author of The Transformation TimebombIn episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis.
We’ve seen organisations going through radical transformation because of Coronavirus. Pivoting, moving online, working from home and keeping employees motivated.
How can organisations adapt and succeed in a decade kickstarted by crisis? And how can they use internal and external marketing to succeed?
Big questions. That’s why I’m super happy to have Gavin Russell on the chat today. He’s author of the Transfor...2020-09-0251 min
Employer Content MarketingTalking LinkedIn: An inside view of the biggest employer marketing platform out thereIn this episode I'm chatting LinkedIn. It celebrated its 18th birthday this summer and will likely pass the 1 billion users mark by the time it gets to 20 years old. It can rightly claim the title of the biggest professional network on the planet.
So what's it like working at LinkedIn? I chat with Laura Fox, a former employee [who joined in the early days for the business in the UK]. I get an inside view of LinkedIn and we talk about how the platform is so much more than the recruiter license it's often known for.
2020-08-1746 min
Employer Content MarketingMilkround 2020 and The Jack Whitehall Test.What does Jack Whitehall, the comedian, actor, and TV presenter, have to do with early careers marketing?
In this episode, I find out with Rob Fryer, Director of Student Life at the University of Leicester. Rob has extensive experience in the early careers market from his time as Head of Student Recruitment at Deloitte and board member of the Institute of Student Employers.
So, what Rob has to say about the student and early careers market is certainly worth listening to.
We chat about how students have been adapting to life in lockdown...2020-07-2255 min
Employer Content MarketingHow to help your employees tell their storyIn this episode I chat employee stories with Andrew Sewell. Employee stories make up your employer brand and stories have literally built cultures. So, how do you go from employee profiles to employee stories? You help your employees tell their story.
Andy and I come up with some tips on how to do this. Get employees to look at their life as chapters and themes in a book. You'll then have a collection of employee stories that are the collective power behind your employer brand.
We also talk about Andy's own story that connects him w...2020-07-0736 min
Employer Content Marketing"It is more important to click with people than to click the shutter."Episode 14 is my first in-person episode as lockdown starts to lighten (it also includes my first exclusive....heady times for The Pod!). In this episode I chat with one of my good mates from the advertising industry, Duncan James. He talks about his photography side hustle that started with an impromptu photo of some Mods outside a Greggs in Baker Street, Enfield.
Duncs is an Art Director at Havas People and I've worked with him for a lot of my career. As well as being an amazing creative he has a side hustle called Mad Mods and a...2020-07-0132 min
Employer Content MarketingEarly careers content marketing in action with Springpod StudiosIn this episode I chat with Ollie Fisher, CMO & Co-Founder of Springpod.
Ollie is the perfect person to talk to about early careers marketing. He set up Springpod Studios which produces content that really does live up to the Springpod mission of helping school leavers, students and graduates enter the world of work prepared and inspired.
Ollie and the team are a great bunch and I always enjoy our chats. This one finds us talking about what content employers need to create to cut through the noise. We talk about the binge-worthy content that they've be...2020-06-1734 min
Employer Content MarketingComing out of COVID: A framework to help you reset your approach to contentWhat content would you create if you thought like a broadcaster? This was a question I posed to listeners in Episode 6 with Nick Francis, co-founder of Casual Films.
As the world comes out of lockdown we've joined forces to come up with a framework to help you reset your approach to creating content that engages people in a post-COVID world.
Nick kindly invited me onto his Better Video Podcast last month to talk about the framework to help you change up your content.
Thanks for listening and please do share your thoughts on how you are approaching content for a...2020-06-0233 min
Employer Content MarketingGen Z , TikTok & Early Careers Marketing with Shelly Chadha from FanbytesLook out, Gen Z and TikTok are well and truly here!
Gen Z are the school kids, school leavers, college students...they are at university and they're entering the workforce.
TikTok was the world’s second most downloaded app in 2019 and regularly topped the app download charts. Lockdown has resulted in a 23% rise in average viewing time between January and March [Sensor Tower 2020]. And 69% of users are 16-24 [TikTok 2019].
So it's important to talk about both for early career marketing.
I chat with Shelly Chadha, from Gen Z marketing agency Fanbytes. We co...2020-05-0246 min
Employer Content Marketing(Employer) Brands as broadcasters with Nick Francis, Co-Founder of Casual FilmsContent marketing is extremely valuable in employer marketing. What is it? It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute).
That's why I wanted to continue the chat I had with Nick Francis in Episode 2 about a section of his book, The New Fire - Harness the power of video for your business.
He wrote about brands as broadcasters. When brands think like broadcasters what happens to their content? And what does this mean for employer branding?
Abou...2020-04-1650 min
Employer Content MarketingEmployee Generated Video: Chat with Priya Shah, Co-Founder of SauceVideo is no doubt an important format for marketing and the role of employees is a big part of this.
The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. And 67% of people would refuse to work for, or expect higher pay from, an organization that did not share their values.
But how do you get employees involved in video? Technology has a role to play, and make your life easier.
In this episode I chat with Priya Shah, Co-Founder of Sauce a smartphone video creation platform.
We talk about why Priya s...2020-03-2440 min
Employer Content MarketingBook Chat: The New Fire - Harness the power of video for your business with Nick FrancisCisco predicted that 82% of the world's consumer internet traffic will be video by 2021.
What does this mean for business? In this episode I chat with Nick Francis about his book: The New Fire - Harness the power of video for your business. We talk about why video is so important, the power of stories and how talent acquisition professionals make the most of video.
Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and h...2020-03-0547 min
Employer Content MarketingWhy Employer Content Marketing?“Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers from Gallup's State of the Global Workforce Report. It's pretty important for organisations to have happy and engaged employees! I believe attracting the right talent is the Number 1 challenge facing organizations, and that content marketing is the answer. This episode talks about the why and what of Employer Content Marketing. Thx for Listening. Chris Le'cand-Harwood [Director & Strategy Lead at the Content Marketing Pod Lt...2020-03-0204 min
TV Podcast IndustriesPennyworth Finale Podcast Episode 10 "Marianne Faithful" by TV Podcast Industries
SPOILER FILLED REVIEW
We're here and we've reached the Pennyworth Podcast Finale as we discuss Episode 10 "Marianne Faithful". A new group comes to power but we this finale is much more personal for Alfred.
https://open.spotify.com/show/71WiYolZMPxB7QVSTMZ5zk
Subscribe to TV Podcast Industries on Spotify to keep up with everything we're discussing.
Lord Harwood and his ceremonial metal nose.
Pennyworth Podcast Finale Synopsis
Episode Written by: Bruno Heller
Episode...2019-09-301h 22
TV Podcast IndustriesPennyworth Podcast Episode 9 "Alma Cogan" by TV Podcast Industries
It's election time and anarchy and chaos have come to the streets of London. In the Pennyworth Podcast Episode 9, we discuss the penultimate episode of season one "Alma Cogan".
https://open.spotify.com/episode/3M5bypeAInTbsFdEnwhizA
Subscribe to the podcast on Spotify to get all of our episodes as they come out.
If you go down to the woods today the Sykes sister may surprise you.
Pennyworth Episode 9 Synopsis
Episode Written by: Bruno Heller
Episode Directed by...2019-09-2353 min
TV Podcast IndustriesPennyworth Podcast Episode 8 "Sandie Shaw" by TV Podcast Industries
With a little help from his friends and enemies Alfred is getting closer to finishing his vendetta. We discuss it all in the Pennyworth Podcast Episode 8 about "Sandie Shaw". We have loads of questions about what happens.
https://open.spotify.com/episode/7o7wWLABBpfISkZwSPb5ps
Subscribe to the podcast on Spotify to hear our latest episodes
Alfie weighs up a massive decision
Pennyworth Episode 8 Synopsis
Episode Written by: Danny Cannon
Episode Directed By: Jon East
2019-09-161h 06
TV Podcast IndustriesPennyworth Podcast Episode 7 "Julie Christie" review by TV Podcast Industries
We get a bit more of an explanation of the satanists and the Raven society for the Pennyworth Podcast Episode 7 about "Julie Christie". Thomas reveals the monster inside and Alfred tracks down his quarry. We still have many fun questions.
https://open.spotify.com/episode/0i0p8WmaeBbKmzgrWbYIHY
Subscribe to the podcast over on Spotify and get out Pennyworth Episodes every Monday
Pennyworth Episode 7 Synopsis
Episode Written by: Seth Sinclair
Episode Directed By: Clare Kilner
2019-09-091h 04
SALES Network13: The ins and outs in Direct Marketing w/ Chris HarwoodIn this third episode, I had a great talk and caught up with Chris Harwood(LinkedIn & Instagram), who is the MD at Synergy Direct Australia and Raging Muscle. He unpacked on the fact that direct marketing (door to door and B2B) is still a thriving industry that is not slowing down but instead continues to grow. Chris has raised over 20M+ in GP towards different charities in the last 10 years.
We also got practical talking about how a typical sales training morning works at his office every day; an example of how closing a deal goes; wh...2019-05-1920 min
The Grindhouse Radio4-4-19: Chris HarwoodKim, Brim, Zambo and Mr. Greer are back at it again. Apart from all the usual shenanigans, the gang chats about everything pop culture with all the trimmings. Zambo shares the knowledge of a Joe Pesci rap song, and the cast is joined by Chris Harwood; who is best known for his work on legendary shows including Wings, Will and Grace, and The Big Bang Theory. The GHR Crew chats him up about his new book, Pirates of Saturn and gets the inside skinny on the closing episodes of The Big Bang. Enjoy!2019-04-051h 58
NH Business ShowEpisode 69: NH Business Show | Deep Ocean Media - Candice HarwoodKnowing how to make money online is important for businesses. The only problem is that if you want to make money you have to be found. Candice Harwood, owner of Deep Ocean Media, joins us on the NH Business Show to share her knowledge about the industy and how she can benefit your company.Sponsors:Audible - NHBusinessShow.com/AudibleGold Star - www.NHBusinessShow.com/goldstarCardtapp - ChrisPastrana.cardtapp.comGet more from Candice:www.deepoceanmedia.comwww.facebook.com/deepoceanmediaFor more from the NH Business show, check us...2018-03-2036 min