Shows
Seller Performance Solutions Template Appeals End Escalation PathsAmazon doesn’t “keep reviewing” your appeal. They decide whether you’re serious, competent, or confused, and they decide it fast. Once you submit a weak, rushed, or inconsistent appeal, your case drops into the generic-denial lane. From there, every follow-up gets skimmed, recycled, and dismissed while your sales bleed out during Q4 and beyond. In this episode, Chris McCabe breaks down why changing strategy mid-appeal, outsourcing blindly, or sending AI-generated filler destroys credibility with reviewers and quietly eliminates escalation leverage.
2025-12-1811 min
Seller Performance SolutionsAppeal Denied Again? The Hidden Issues at AmazonSellers keep calling Amazon Account Health hoping for clarity, yet the more they call, the more confused they get. In this episode, Chris McCabe breaks down why sellers are getting stuck in an endless loop of mixed messages, contradictory guidance, and copy-paste appeal denials that explain absolutely nothing.
2025-12-1108 min
Seller Performance SolutionsHow Sellers Avoided the Worst of Amazon’s Cyber Five EnforcementCyber Five is finally behind us — and for once, the sky didn’t fall. In this episode, Chris McCabe breaks down what actually happened across Black Friday, Cyber Monday, and the peak week that followed, and explains why abuse attempts were lower this year, how Amazon’s internal teams seem to be improving their detection game, and why seller-led reporting is becoming a real force multiplier inside the marketplace. He also digs into the problems that did surface, suspicious refund spikes, targeted negative review attacks, and illicit keyword injections, and what sellers must do to escalate those issues correctly withou...
2025-12-0412 min
Seller Performance SolutionsWhat Amazon Is Cracking Down on This Black FridayThis Holiday season, enforcement teams are in full zero-tolerance mode, and sellers are getting hit for mistakes they didn’t even realize were violations. If you think “gray areas” still exist, or that Amazon is too busy to notice what you’re doing this week, you’re already in trouble.In this episode, Chris McCabe breaks down exactly what Amazon is cracking down on this Black Friday: abuse reports that boomerang back onto your own account, sloppy listing edits made under pressure, appeals that miss the point, and compliance shortcuts that get flagged instantly during peak season. When enfor...
2025-11-2610 min
Seller Performance Solutions Counterfeit Claims Gone Wrong: How Brands Get Themselves SuspendedToo many brands are going scorched-earth on Amazon and it’s blowing up in their faces. In this episode, Chris McCabe explains why aggressive tactics against resellers, sloppy counterfeit claims, and “secret” removal services are triggering enforcement actions against the brand itself. Chris breaks down where sellers go wrong: unproven counterfeit allegations, missing test-buy evidence, misuse of Brand Registry, and blind trust in consultants who won’t disclose their methods.
2025-11-2012 min
Seller Performance SolutionsAmazon Is Letting 30,000 People Go — Here’s What Means for Amazon SellersWe’re already in Q4 (peak chaos season) and Amazon is rolling out massive layoffs. When 30,000 people leave in the middle of the busiest quarter of the year, sellers could feel it first. In this episode, Chris McCabe breaks down what these cuts actually mean for sellers, how internal churn impacts Account Health and enforcement, and what you can do now to stay ahead of the fallout.
2025-10-3017 min
Seller Performance SolutionsInternational Marketplaces Are Tanking U.S. Seller AccountsWhen one Amazon marketplace goes down, they can all go down. In this episode, Chris McCabe and Leah McHugh break down how international marketplace issues—like Brazil verification failures, account linkage, and Build International Listings (BIL) errors—are deactivating U.S. seller accounts right before Q4.
2025-10-1612 min
Seller Performance SolutionsThe Risk of "Almost" Following the Rules on AmazonThink you’re “mostly” following Amazon’s rules? In this episode, Chris McCabe breaks down why “almost compliant” is a fast route to suspension in Amazon’s new zero-tolerance era. Amazon’s patience for gray-area behavior is officially gone.Chris explains what really triggers enforcement, how to build a bulletproof appeal, and why relying on shortcuts, masterminds, or cheap Fiverr fixes is a guaranteed way to lose your account in 2025.
2025-10-0909 min
Seller Performance SolutionsBeat Tool Fatigue: Multichannel Made Simple with Yoni MazorDrowning in tool fatigue? In this episode, Chris McCabe sits down with Yoni Mazor of GoFlow to cut through the chaos and map a simple operating system approach for Amazon-native brands to scale across Walmart, Shopify, eBay, and fast-growing channels like TikTok Shop, Temu, and Shein.
2025-10-0221 min
Seller Performance SolutionsAmazon Accelerate 2025: Account Health Updates & Fixing Denied AppealsSellers came home from Accelerate buzzing about “account health improvements” and AI helpers, but what really changes your odds on reinstatement? In this epis0ode Chris McCabe debriefs Leah McHugh on what he heard directly from Amazon teams and execs: tighter intake rules at the on-site support desk, a push to explain denials better, and a higher bar for evidence on review-manipulation cases.
2025-09-2520 min
Seller Performance SolutionsThe Rank vs Profit Trade-offBefore you chase rank, name the margin you’re willing to sacrifice. In this episode, Chris McCabe sit's down with Michael Maher of Cartology to break down when to keep work in-house vs. hire an agency (and dodge “agency burn”) and how to set goals you’ll actually honor when rank and margin pull in opposite directions
2025-09-1820 min
Seller Performance SolutionsHow to Handle Amazon’s FBA Prep Phase-Out with Ephraim AuschAmazon just pulled the plug on FBA prep — now what? If you’ve relied on Amazon to handle labeling, packaging, and prep, 2025 just threw you a curveball. In this episode, Chris McCabe sits down with Ephraim Ausch of Tactical Logistic Solutions to unpack Amazon’s decision to exit the FBA prep business — and what smart sellers are doing in response.
2025-09-1115 min
Seller Performance SolutionsWhy Your Amazon Appeal Keeps Getting DeniedWhen it comes to Amazon suspensions, your first move matters more than you think. Amazon’s enforcement is only getting tougher. Sellers are seeing escalations hit walls faster than ever, especially as we head into Q4. In this episode, Chris McCabe and Leah McHugh break down the rising complexity of Amazon appeals, why Account Health reps are pushing bad advice, and how DIY appeals are killing your chances of reinstatement.
2025-09-0415 min
Seller Performance SolutionsQ4 Prep Starts Now or Your Already Behind with Keith HartnettIf you're waiting until October to start prepping for Q4, you're already playing catch-up. In this episode, Chris McCabe sits down with Keith Hartnett of Better World Products to talk through what brands need to be doing right now to avoid stockouts, optimize listings, and prevent the kind of last-minute chaos that kills margins.
2025-08-2112 min
Seller Performance SolutionsOutsmarting the Amazon Profit Squeeze with Jay LagardeThings look good on the surface.. sales are up, listings are live, ads are running. But when you check the numbers, you’re barely breaking even. Or worse, losing money.In this episode, Chris McCabe talks with Jay Lagarde from eComEngine about why profitability on Amazon has gotten so much harder and what you can actually do about it. They cover everything from rising fees and ad spend to the risks of shortcuts, staff turnover, and chasing the wrong metrics.
2025-08-1422 min
Seller Performance SolutionsWhat Brands Overlook Before Q4 with Andrew MorgansQ4 is the most unforgiving time of year for Amazon sellers, and even small mistakes can lead to major losses. In this episode, Chris McCabe and Andrew Morgans of Marknology break down why a rushed approach won’t cut it, covering real examples of promo failures, listing suspensions, and delayed responses that cost sellers thousands. If you want to stay competitive and protected, now’s the time to get strategic.
2025-08-0723 min
Seller Performance SolutionsHow AI Will Disrupt Amazon Listings with Emma Schermer TamirAI is transforming the way customers shop online, and Amazon sellers can’t afford to ignore it. In this episode, Chris McCabe sits down with Emma Schermer Tamir to explore how ChatGPT, AI search, and AI-driven product discovery are changing the e‑commerce landscape.Learn how these trends will impact Amazon listings, product visibility, buyer behavior and what sellers must do to stay ahead of the competition.
2025-07-3119 min
Seller Performance SolutionsPost-Prime Day: Q4 Prep Starts Now with Daniela BolzmannAmazon sellers— Prime Day may be over, but the real work starts now. In this episode, Chris McCabe sits down with Daniela Bolzmann of Mindful Goods to break down what they saw during Prime Week 2025, what went wrong for sellers, and how to avoid those same pitfalls heading into Q4.
2025-07-2429 min
Seller Performance SolutionsThink Amazon Can't See Your Sales Funnel? Think Again. Everyone thinks they’re invisible… until Amazon proves otherwise.In this episode, Chris McCabe breaks down what’s really happening behind the scenes of Prime Day... account suspensions triggered by sloppy review hacks, sudden takedowns from competitor reports, and why Europe’s sellers are getting hit hard than ever.
2025-07-1015 min
Seller Performance SolutionsThink Amazon Can't See Your Sales Funnel? Think Again. Everyone thinks they’re invisible… until Amazon proves otherwise.In this episode, Chris McCabe breaks down what’s really happening behind the scenes of Prime Day... account suspensions triggered by sloppy review hacks, sudden takedowns from competitor reports, and why Europe’s sellers are getting hit hard than ever.
2025-07-1015 min
Seller Performance SolutionsTesting, Tweaking & Staying Ahead on Amazon with Matt Kostan How are top Amazon sellers weathering the latest round of tariff shocks and global market shifts? In this episode, Chris McCabe sits down with Matt Kostan of ProductPinion to talk about practical ways brands are boosting their conversion rates, stretching budgets, and surviving shifting trade policies.
2025-06-0516 min
Seller Performance SolutionsReporting Fake Amazon Reviews & Staying Compliant with Shane BarkerEver wondered how to protect your Amazon listings from review abuse? In this episode, Chris McCabe sits down with Shane Barker, founder of TraceFuse, to discuss how sellers can effectively remove fraudulent reviews, safeguard their listings, and sharing insights on recent competitor abuse tactics—and how to fight back.
2025-05-2216 min
Seller Performance SolutionsReporting Fake Amazon Reviews & Staying Compliant with Shane BarkerEver wondered how to protect your Amazon listings from review abuse? In this episode, Chris McCabe sits down with Shane Barker, founder of TraceFuse, to discuss how sellers can effectively remove fraudulent reviews, safeguard their listings, and sharing insights on recent competitor abuse tactics—and how to fight back.
2025-05-2216 min
Seller Performance SolutionsDriving Sales Beyond Amazon with Josh HadleyThe days of easy wins on Amazon are over, and those who don’t adapt will get left behind. In this episode, Chris McCabe sits down with Josh Hadley, who shares how he transformed his brand from being 98% reliant on Amazon to just 70%—all in under a year. His strategy? Building demand off Amazon through smart omnichannel growth.
2025-05-1522 min
Seller Performance SolutionsReview Tactics That Will Get You SuspendedAmazon is cracking down on shady review tactics, and many sellers are finding themselves caught off guard. In this episode, Chris McCabe and Leah McHugh expose the real risks behind popular strategies like rebates, influencer campaigns, and product inserts. Think your methods are safe? Think again.
2025-05-0818 min
Seller Performance SolutionsBeating Uncertainty Amidst Amazon Chaos with Brent ZahradnikThings move fast in the Amazon world—too fast for many sellers to keep up. In this episode, Chris McCabe talks with Brent Zahradnik of AMZ Pathfinder and SellerPlex on how to stay focused amidst constant changes, and why events like Seller Velocity are more valuable than ever—especially when sellers are hungry for real strategy, not just surface-level advice.
2025-05-0115 min
Seller Performance SolutionsIs Europe the Future for Amazon Sellers?With tariffs rising, is expanding to Europe your best move? More Amazon sellers should be eyeing Europe, not just as a backup plan, but as a real growth strategy. In this episode, Chris McCabe talks with Vincenzo Toscano of Ecomcy about how Amazon sellers are pivoting fast, and what it really takes to make a European expansion work.
2025-04-2420 min
Seller Performance SolutionsTackling Tariffs & Boosting Profits on AmazonWhat does it actually take to survive—and thrive—as an Amazon seller in 2025? Chris McCabe sits down with Brandon Young (DataDive, Seller Systems, CampEcom) to talk about the real challenges sellers are facing right now: tariffs, rising costs, sourcing shakeups, and a rapidly shifting global market. Brandon breaks down why the days of casual, side-hustle selling are over—and why sellers who want to stick around need to level up their strategy. Plus: a preview of what to expect at this year’s CampEcom in Cancun.
2025-04-1719 min
Seller Performance SolutionsCutting Corners Will Cost YouWhile everyone’s chasing growth, too many sellers are gambling with compliance, cutting corners, and hoping for the best. In this episode, Chris McCabe and Leah McHugh break down the mounting pressure from both Amazon and the market—and why the smartest brands are treating this moment as a make-or-break turning point. If you’re still hoping for a return to the old Amazon, you’re going to fall behind.
2025-04-1014 min
Seller Performance SolutionsProsper Recap: What Sellers Need to KnowIn this post-Prosper recap, Chris McCabe and Leah McHugh dive into the most common (and dangerous) assumptions sellers are still making in 2025, breaking down what sellers are still getting wrong—and why it’s costing them more than they realize.
2025-04-0313 min
Seller Performance SolutionsHow Sellers Sabotage Their Own ReinstatementMost Amazon sellers don’t permanently lose their listings because of bad luck—they lose them because they mishandle the recovery. In this episode, Chris McCabe breaks down how sellers unintentionally bury their chances of reinstatement under a mountain of misfires and why a disorganized approach often leads to silence from Amazon.
2025-03-2713 min
Seller Performance SolutionsWhy Thinking Ahead can Save Your BusinessAmazon sellers are facing a new reality in 2025—one where outdated tactics don’t just fail; they make things worse. In this episode, Chris McCabe uncovers the biggest mistakes sellers are making when trying to reinstate their listings and accounts, and why Amazon’s dispute-first approach means old strategies won’t cut it anymore.
2025-03-2015 min
Seller Performance SolutionsWhy AI is Failing at Appeals & What to Do InsteadAs Amazon’s enforcement evolves, sellers are turning to AI to draft appeals—but is it making suspensions worse? Chris McCabe and Leah McHugh uncover why AI-generated appeals are often ineffective, how Amazon detects them, and why a strategic, human approach is still the key to reinstatement.
2025-03-1314 min
Seller Performance SolutionsAmazon’s Zero-Tolerance Policies Are Getting Tougher – Are You Ready?Amazon’s compliance policies are stricter than ever, and sellers need to stay ahead of enforcement trends to avoid costly suspensions. With Prosper Show 2025 around the corner, Leah McHugh will be taking the stage at the Amazon Compliance Lightning Round to help sellers navigate these challenges and protect their accounts.In this episode, Chris McCabe and Leah McHugh discuss the biggest compliance pitfalls that lead to account suspensions, restricted product issues, and appeal dead ends.
2025-02-2713 min
Seller Performance SolutionsCrafting Resilience on Amazon with Bradley Sutton How do Amazon sellers adapt to the relentless changes in policies and fees? In this episode, Chris McCabe speaks with Bradley Sutton from Helium 10, exploring effective strategies to handle Amazon's unpredictable environment. They discuss utilizing comprehensive data analytics and equipping sellers with the necessary tools to succeed amid frequent shifts.
2025-02-2019 min
Seller Performance SolutionsHow AI Impacts Amazon Listing TakedownsAI is increasingly involved in the processes of appeals, investigations, and listing management, which is leading to unforeseen challenges that can directly impact seller operations.In this episode, Chris McCabe and Leah McHugh discuss how these systems, while designed to streamline operations, often result in errors and miscommunications that can jeopardize a seller's standing on the platform.
2025-02-1310 min
Seller Performance SolutionsSeller Support Issues ExposedAmazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully.In this episode, Chris McCabe and Leah McHugh dive deep into the tangled web of Amazon's seller support system. They discuss the alarming regularity with which Amazon representatives acknowledge issues without having the means or access to resolve them. They highlight the critical importance of understanding Amazon’s internal processes to prevent common missteps in seller communications.
2025-02-0611 min
Seller Performance SolutionsCutting Through Amazon's Red TapeAmazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully.In this episode, Chris McCabe & Leah McHugh discuss the critical importance of understanding Amazon’s internal processes to prevent common missteps in seller communications. They delve into strategies for effective escalation, the dangers of falsifying compliance documentation, and why early intervention in compliance matters is crucial.
2025-01-3014 min
Seller Performance SolutionsAmazon's FBA Policy Overhaul: What Sellers Need to KnowNavigating Amazon's New Reimbursement Policy ChangesIn this episode, Chris McCabe (ecommerceChris) and Yoni Mazor (GETIDA) delve into the significant changes to Amazon's reimbursement policy set to take effect on March 10th. The shift from reimbursement based on retail price to manufacturing cost for lost or damaged inventory has huge financial impacts for sellers. Sellers need strategies to mitigate substantial revenue losses and increased financial pressures. These changes also mean that sensitive product cost information must be shared with Amazon. 00:00 Introduction00:29 Reimbursement Policy Changes Overview01:44 Detailed Explanation of Policy Changes
2025-01-0815 minSeller Performance SolutionsRising Costs, Inflation, and Long-Term Strategies for 2025 Success with Eva Hart from Jungle ScoutAmazon sellers, are you prepared for the challenges of 2025? In this episode of Seller Performance Solutions, Chris McCabe of ecommerceChris talks with Eva Hart from Jungle Scout about the key financial hurdles facing sellers today. Discover how inflation, rising costs, and increased competition impact your bottom line—and learn actionable strategies to navigate these challenges. Gear up for Q1 or plan for long-term success.
2024-12-1916 minSeller Performance SolutionsYear in Review and 2025 PredictionsIn this episode of Seller Performance Solutions, Chris McCabe and Leah McHugh dive into the latest compliance trends affecting Amazon sellers. They explore GS1 barcode issues, misaligned brand names, and the growing challenges with Amazon’s automation-driven review processes. The discussion highlights common pitfalls, such as reliance on inaccurate Amazon advice, the risks of faulty compliance documentation, and ineffective appeals. Leah shares insights on navigating stricter enforcement, particularly around product compliance and regulatory changes.
2024-12-1119 min
Seller Performance SolutionsWhat You Need To Know About Rufus and PPC with Vincenzo ToscanoAI is changing the game on Amazon, and sellers who adapt will thrive. From listing optimization to ad strategy, staying ahead is no longer optional.In this episode, Chris McCabe sits down with Vincenzo Toscano of Ecomcy to explore how sellers can leverage Amazon’s new AI tool, Rufus, to gain a competitive edge. From reverse-engineering AI to optimizing listings for better recommendations, Vincenzo shares insider tips to help sellers navigate this new landscape.They also dive into strategies for cutting rising ad costs, including creative approaches with TikTok and DSP, and discuss why 2025 could br...
2024-12-0516 min
Seller Performance SolutionsSolving Amazon Ad Challenges with Adam MellottQ4 is crunch time. Precision and preparation make all the difference between smooth sailing and unexpected chaos. With ad suppression, pricing pitfalls, and peak season pressure, the stakes couldn’t be higher.In this episode, Chris McCabe chats with Adam Mellott of BTR Media to tackle the most pressing challenges sellers face during the holiday season. From avoiding ad suppression disasters to managing last-minute pricing adjustments, Adam shares his expert insights on keeping campaigns running strong during Black Friday, Cyber Monday, and beyond.
2024-11-2119 min
Seller Performance SolutionsLeveling Up Your Amazon Brand on TikTok Shop with Michelle Barnum SmithAs Q4 continues to ramp up, Amazon sellers are exploring new ways to boost visibility and capture more sales during this high-stakes season. TikTok has quickly transformed from a social app to a powerful marketing platform attracting a diverse audience, making it a perfect stage for e-commerce.In this episode, Chris McCabe talks with Michelle Barnum Smith of TikTok Shop Sellers, who reveals how TikTok's unique, authenticity-focused platform can open new doors for your Amazon brand, sharing strategies for using TikTok Shop to connect with engaged audiences, drive brand awareness, and direct more traffic to Amazon listings.
2024-11-1221 min
Seller Performance SolutionsCreating High-Impact Amazon Content for Q4 with Rafael VelozAmazon sellers are gearing up for one of the most competitive quarters of the year, where every detail counts, and impactful content can be the key to unlocking record-breaking sales. In this episode, Chris McCabe sits down with Rafael Veloz from Share It Studio to discuss proven strategies for creating high-impact Amazon content that drives results during this crucial season, including planning ahead, optimizing hero images, and leveraging A+ content to capture attention and increase conversions.
2024-11-0719 min
Seller Performance SolutionsA+ Content Strategies for a Successful Q4 with Daniela BolzmannWith Q4 upon us, Amazon sellers are entering a high-stakes season where smart content strategies and timely listing adjustments are essential for standing out. In this episode, Chris McCabe speaks with Daniela Bolzmann from Mindful Goods to discuss how brands can maximize their Amazon listings during peak season with insights on optimizing A+ content and tips for making incremental improvements to drive revenue.
2024-10-3118 min
Seller Performance SolutionsIs Your Documentation Putting You at Risk?Amazon is cracking down on altered or falsified compliance documents, and sellers are feeling the impact. Whether the manipulation comes from suppliers, manufacturers, or third parties, the consequences for sellers are serious.In this episode, Chris McCabe & Leah McHugh tackle the growing problem of fake or altered compliance documentation, covering the key steps you need to take to verify compliance documents with labs directly and why trusting unverified paperwork is a risky move.
2024-10-1714 min
Seller Performance SolutionsIs Your Documentation Putting You at Risk?Amazon is cracking down on altered or falsified compliance documents, and sellers are feeling the impact. Whether the manipulation comes from suppliers, manufacturers, or third parties, the consequences for sellers are serious.In this episode, Chris McCabe & Leah McHugh tackle the growing problem of fake or altered compliance documentation, covering the key steps you need to take to verify compliance documents with labs directly and why trusting unverified paperwork is a risky move.
2024-10-1714 min
Seller Performance SolutionsGlobal Amazon Compliance: Insights from Seller KingdomWhen selling in international markets, sellers face significant compliance challenges that vary widely from one region to another. Each marketplace has its unique regulations, which can impact everything from product listings to shipping methods.In this episode, Chris McCabe and Leah McHugh discuss the crucial role of compliance documentation and the importance of understanding regional regulations to maintain a competitive advantage on Amazon.
2024-10-0312 min
Seller Performance SolutionsEffective Amazon Ad Management with Elizabeth GreeneThe rapid changes in Amazon's policies have had a significant impact on sellers. From sudden adjustments in FBA reimbursement claims and stricter listing requirements to escalating fees, sellers find themselves constantly adapting to maintain profitability and compliance. In this episode, Chris McCabe speaks with Elizabeth Greene from Junglr to delve into how sellers can navigate these changes by asking better questions, making informed decisions, and maintaining a holistic view of their business operations.
2024-08-1521 min
Seller Performance SolutionsCrucial FBA Reimbursement UpdatesA significant and urgent update for Amazon sellers is the recent change to FBA reimbursement policies, drastically reducing the time frame for lost warehouse claims to just 90 days. This means sellers must act quickly to audit their claims and secure reimbursements before the window closes. In this episode, Chris McCabe talks with Yoni Mazor from GETIDA to discuss the impact of these changes and provide essential information for maximizing your reimbursements before the October 23rd deadline.
2024-08-0112 min
Seller Performance SolutionsStructuring Deals and Handling Compliance for Prime Day with Marc BruggemannOne crucial aspect of Prime Day success is structuring deals effectively. A significant part of the conversation with brand owners revolves around ensuring that their deals are not only appealing but also compliant with Amazon’s regulations. In this episode, Chris McCabe speaks with Marc Bruggemann of Cartograph, discussing crucial strategies for deal structuring, advertising innovations, and proactive compliance measures to ensure a successful sales event.
2024-07-0318 min
Seller Performance SolutionsNavigating Prime Day with Andrew MorgansDuring high-stakes events like Prime Day, preparation and strategy are essential for success. In this episode, Chris McCabe and Andrew Morgans of Marknology delve into the complexities of navigating Prime Day, from effective listing optimization to risk mitigation. Andrew shares his insights on proactive preparation, ensuring compliance, and managing expectations.
2024-06-2721 min
Seller Performance SolutionsTransforming Amazon Sellers into Brand LeadersIn the fast-paced world of ecommerce, transitioning from being an Amazon seller to establishing a strong, recognizable brand is key to long-term success. In this episode, Chris McCabe speaks with Janelle Page, a seasoned expert in brand development and marketing. They delve into the intricacies of building a successful ecommerce brand, especially in the lead-up to high-stakes events like Prime Day. Janelle shares her expertise on proactive communication strategies, effective inventory management, and the power of niche marketing.
2024-06-2030 min
Seller Performance SolutionsEnsure Your Amazon Account is Prime Day ReadyAs Prime Day approaches, it's crucial for sellers to navigate potential pitfalls, compliance issues, and unexpected challenges. In this episode, Chris McCabe and Leah McHugh discuss the critical strategies Amazon sellers must implement ahead of Prime Day, such as how to proactively manage your account health, handle restricted products, and safeguard your listings from competitor attacks.
2024-06-0613 min
Seller Performance SolutionsTop Mistakes Brands Make When Choosing an Agency – And How to Avoid ThemThe dynamics of brand-agency relationships have evolved, with brands becoming more meticulous in their selection processes amidst changing economic conditions. This shift underscores the critical importance of aligning agency expertise with brand goals to drive success. In this episode, Chris McCabe talks with Chris Brewer from OMG Commerce to unpack the intricacies of agency collaboration. They explore common pitfalls brands encounter when choosing an agency, the benefits of personalized and transparent communication, and the strategic decisions between in-house hires versus external partnerships.
2024-05-2318 min
Seller Performance SolutionsNavigating Price Changes on Amazon with AZSellerKitIn the competitive world of Amazon selling, pricing strategies emerge as a critical factor that can significantly influence a seller's success. Companies like AZSellerKit are leading the way in offering sophisticated solutions that address these challenges head-on.
In this episode, Chris McCabe & Jason Hasan from AZSellerkit discuss the challenges of pricing in an ever-evolving marketplace, the impact of Amazon's fees on seller margins, and strategies to stay profitable amidst rising advertising costs.
2024-03-2815 min
Seller Performance SolutionsHow to Fix Variations Not Merging ReviewsAmazon sellers are constantly navigating through a maze of challenges to ensure their products stand out on the platform. One issue consistently resurfaces to perplex and frustrate sellers: ASIN variation families and their seemingly mysterious behaviors, especially when it comes to merging reviews. In this episode, Chris McCabe & Leah McHugh delve into the perplexing issue of ASIN variation families not merging reviews as they should while also unpacking the nuanced difficulties sellers face— ranging from disappearing reviews to the mismanagement of variation families.
2024-03-2117 min
Seller Performance SolutionsImportant Updates for 2024As we begin 2024, we look back on the most popular topics discussed in the last year.
Amazon experts Leah McHugh and Chris McCabe provide important updates for sellers and predict what they can expect to see this year.
2024-01-0418 min
Seller Performance SolutionsThe Consequences of Bad Legal Advice[00:00:00] Chris: Hey everybody, welcome back to Seller Performance Solutions, or welcome if this is your first time listening. I'm Chris McCabe and I'm with Leah McHugh, both of ecommerceChris, tackling today's crazy issues and curious decision making I guess we could say today. In terms of some of the hectic haphazard and bizarre Q4 appeals strategies that we've seen.[00:00:26] Chris: And the types of appeals we see going in were rather alarmed. I know I overused the word alarm, but I think it's worth it today for this particular topic. Because we've lately, not just lately, but...
2023-11-3014 min
Seller Performance SolutionsThe FTC says Amazon is a Monopoly- What that Means for SellersYesterday the FTC along with 17 states initiated a lawsuit against Amazon, accusing the e-commerce giant of exploiting its marketplace dominance to artificially raise prices both on and off its platform, impose excessive charges on sellers, and suppress competitive practices.
In this episode, Chris McCabe and Leah McHugh analyze the repercussions this FTC lawsuit could have on sellers and consumers.
2023-09-2813 min
Seller Performance SolutionsNew Year, New You: Amazon Seller EditionAs we kick off the new year, it's the perfect time to review and assess your account. In this episode, Chris and Leah discuss the importance of regularly evaluating your account to identify and address any potential issues, as well as how to anticipate and prepare for challenges that may come up as you navigate the ever-changing landscape of selling on Amazon.
2023-01-0514 min
Seller Performance SolutionsAmazon is InconsistentAmazon's enforcement teams are notoriously inconsistent. In this episode Chris and Leah explore the reasons behind this inconsistency and offer strategies for addressing this in your appeal process.
2022-12-2916 min
Seller Performance SolutionsKeeping your Account Healthy in Q4We're in the peak of Q4 which means Amazon sellers need to discover and fix problems with their account before Amazon does. In this episode Chris and Leah go through how to identify potential threats and the steps you need to be taking to make sure your account is healthy this holiday season.
2022-12-1515 min
Seller Performance SolutionsUnderstanding Counterfeits & Black Hat Attacks with Carrie Miller from Helium10Every seller wants their product to be successful, but this comes with unforeseen distress from counterfeiters copying your product and shady competitors looking for their golden opportunity to get your listings suspended. Chris McCabe and Carrie Miller from Helium10 dive into the treacherous world of account abuse that is rampant on Amazon, especially during the peak holiday season.
2022-12-0817 min
Seller Performance SolutionsPreparing for Black Hat Attacks with Norm FarrarBlack hat attacks are rampant during Black Friday/Cyber Monday. Chris McCabe talks with Norman Farrar about ongoing brand struggles with abusive attacks, what to watch out for and how to prepare yourself before abuse comes knocking on your door at the worst possible time.
2022-11-2415 min
Seller Performance SolutionsCategory Approval Doesn't Equal Proof of AuthenticityInvoices previously accepted for ungating are getting rejected by Amazon for proof of authenticity, resulting in a withholding of funds, creating panic among many Amazon sellers. In this episode Chris and Leah tread into the murky waters of this issue, the reason it might be happening and provide solutions if you find yourself in this distressing situation.
2022-11-1714 min
Seller Performance SolutionsSuspected IP ComplaintsPotential IP infringement has become a hot button topic recently. In this episode Chris and Leah discuss what to do if your account is flagged for a potential IP infringement and how to move forward to fix this issue.
2022-11-1011 min
Seller Performance SolutionsToo Many Amazon Sellers Don't Take Safety Complaints SeriouslyWe are in the thick of Q4 and resolving safety complaints are a high priority for Amazon right now. In this episode, Chris and Leah discuss why you need to take all safety complaints about your product seriously rather than assume that they are from a competitor or disgruntled customer, and what to do if you receive these types of notifications about your product.
2022-11-0308 min
Seller Performance SolutionsMisusing Brand RegistryDid you know brand registry doesn't mean that you get to decide who lists your product on Amazon? We've recently seen an uptick of sellers falsely accusing competitors of counterfeit, resulting in a suspension from these tools. In this episode Chris & Leah discuss the consequences of these false IP claims & the proper way to use brand registry.
2022-10-2709 min
Seller Performance SolutionsThe Right Way to DropshipThe internet is flooded with bad information when it comes to dropshipping. As a part two of the previous episode, Chris and Leah discuss the right way to dropship and how to write an appeal if you already been suspended for using these outdated models.
2022-10-2013 min
Seller Performance SolutionsYou Need Better SourcingArbitrage and Dropshipping are becoming outdated on Amazon but sellers are still using these methods, inevitably getting their accounts suspended. In this episode, Chris & Leah discuss why these sellers need better sourcing models before it's too late.
2022-10-1306 min
Seller Performance SolutionsPoor Decisions Now will Cost you LaterWhen it comes to selling your business, the earlier you start doing your due-diligence the better. In this episode Chris & Leah spoke with Jamie Davidson of Northbound Group about the importance of running your business with an exit strategy in mind and keeping your business clean to appeal to potential buyers.
2022-09-2916 min
Seller Performance SolutionsDon't Misrepresent your ProductsMany sellers are adding popular keywords or content, trying to make their listing easier to find on Amazon. But sometimes these additions are a distortion of what the product is and it's uses. In this episode Leah & Chris discuss the many flaws with this marketing strategy and how it can get you into hot water not only with Amazon, but also with regulatory agencies and the law.
2022-09-2212 min
Seller Performance SolutionsYou Need More Than a Sales PitchYour business's safety needs to be priority number one. That's why when hiring third party services, asking the right questions is key. In this episode Chris and Leah discuss how to vet "experts" and third parties so that you aren't putting your account at risk with bad information.
2022-09-1515 min
Seller Performance SolutionsWhat You Need to Know about the Category Listing ReportCategory listing reports were once useful tools to check for abusive keywords placed on your listing by black hat vandals. This is no longer the case. In this episode Chris and Leah discuss the current uses for category listing reports, the process of getting keywords removed & tips for dealing with this issue.
2022-09-0809 min
Seller Performance SolutionsIs Amazon flagging your GS1 UPCs?Barcodes, GS1 & GTIN exemptions are complicated topics, especially with the conversation constantly being muddled with bad information from online forums. In this Episode Chris & Leah take a deep dive into this convoluted subject, explaining what you need to do if your GS1 UPCs are flagged by Amazon.
2022-08-2510 min
Seller Performance SolutionsWhere is Your Money?Do you have money being held by Amazon without any idea on when or if it will be disbursed back to you? In this Episode, Chris & Leah discuss the murky & concerning world of mystery reserves holding Amazon seller's money for undisclosed lengths of time & what you should do if you find yourself in this unpleasant situation.
2022-08-1816 min
Seller Performance SolutionsWho is the Unblock Team?There is apparently a new Amazon team on the block, the obscure unblock team. In this episode Chris and Leah speculate on who they think the unblock team might be and if this means good news for Amazon sellers.
2022-08-1112 min
Seller Performance SolutionsAmazon Mad Libs Their Template ResponsesThe Seller Performance teams on Amazon have shown their incompetency and disinterest in solving seller issues time and time again. In this episode Chris and Leah tackle this topic and discuss what needs to be done internally to improve this dismal situation and what to expect when appealing your case to these teams.
2022-08-0411 min
Seller Performance SolutionsYou’re Responsible for getting Compliance Info from your SuppliersWe've recently seen an uptick in sellers who's manufacturer is unwilling to give compliance documentation when requested. In this episode Chris & Leah discuss the importance of cutting ties with suppliers who aren't willing to hand over this documentation because if something goes wrong, you unfortunately will be the one held responsible.
2022-07-2810 min
Seller Performance SolutionsIs it "Black Hat" or is it Fraud?Amazon is suing thousands of Facebook admins for facilitating reviews abuse, an issue that has been ongoing for years. In this episode Chris and Leah discuss the ramifications of these black hat tactics not just within Amazon, but with the law.
2022-07-2115 min
Seller Performance SolutionsOff-Amazon Strategy for Driving Amazon SalesSometimes the most effective marketing strategy on Amazon is off-Amazon marketing. In this episode Chris and Leah talk with Andrew Maff from BlueTuskr about how to diversify your brand and the importance of focusing on an omnichannel approach.
2022-07-1410 min
Seller Performance SolutionsDon't Give Amazon More Money than you Need toAre you spending more money on Amazon than you need to? In this episode Chris and Leah talk to Yoni from Getida about how to check if your seller account is being overcharged, what to do if you are overpaying Amazon fees and how to get that money back.
2022-07-0712 min
Seller Performance SolutionsWhat does Executive Seller Relations do?Having your issue delegated to Executive Seller Relations for problem resolution can feel like a lost cause. In this episode Chris and Leah debate on the inefficiency of Executive Seller Relations and the reasons why it seems even harder to communicate with them lately.
2022-06-2313 min
Seller Performance SolutionsAmazon Escalations: The Do's & Don'tsSpamming Amazon executives with begging & emotional language might feel gratifying in the moment, but it's also more than likely going to keep your appeal unresolved. In this episode Chris and Leah discuss the correct way to escalate to higher-ups at Amazon so you get reinstated as quickly as possible.
2022-06-1611 min
Seller Performance SolutionsProtecting Your Account with the Correct DocumentationAmazon has been amping up their requirements for supply chain and product information in order to push back on counterfeit products and bad actors. In this episode Chris and Leah go over the correct documentation and invoice information needed to confirm to Amazon that your products are legitimately sourced from verifiable suppliers.
2022-06-0915 min
Seller Performance SolutionsYou Can't Just Change the Product Detail PageWe know it's tempting to update an ASIN to a new version of a product, especially when third party services promote it as a "hack." In this episode Chris & Leah discuss why this seemingly short term "boost" is detrimental to your long term account health.
2022-02-1716 min
Seller Performance SolutionsThere's a Right Way to Escalate to Executive Seller RelationsWhen it comes to escalating your appeal through the ranks of Amazon, persistence is key. In this episode Chris and Leah discuss the best ways to escalate to executive seller relations so you aren't waiting idly or spamming the queues in hopes of a resolution.
2022-02-1013 min
Seller Performance SolutionsYou're Responsible for Other People's BehaviorWe know maintaining documentation on your every move seems tedious, but for those in the Amazon selling & consulting sphere it is vital. In this episode Chris & Leah discuss why keeping detailed documentation of all internal and external connections to your account is a major component to your account health.
2022-02-0311 min
Seller Performance SolutionsWho Owns Your Copyright?Unethical Amazon sellers have been targeting their competitors with bogus copyright infringment reports. In this episode Chris & Leah discuss what to do to protect yourself from these black hat attackers & why it's never a good idea to falisfy IP infringement.
2022-01-1308 min
Seller Performance SolutionsGiving Amazon More Information when you Don't Have More InformationContacting account health can feel discouraging. Their reps can be elusive about details making it unclear why your account or ASIN was suspended in the first place. In this episode Chris & Leah discuss how to get the information you need & how to decipher which information you can trust so you can write a high quality appeal.
2022-01-0614 min
Seller Performance SolutionsInvesting in Your BusinessWe know that as business owners you have a lot on your plate. Operating a successful business can be a juggling act but in certain situations the most efficient way to get a job done is by outsourcing to a professional. In this episode Chris and Leah discuss the importance of hiring qualified professionals to help you save time and money in the long term for your business.
2021-12-3014 min
Seller Performance SolutionsEnd of Year Strategic PlanningMost sellers have come to understand that monitoring metrics and keeping your account healthy is a mandatory starting point when it comes to selling on Amazon, but due to the chaotic holiday season it is not uncommon for things to fall through the cracks. In this episode Chris & Leah discuss strategic planning so you don't fall behind in the upcoming new year.
2021-12-2309 min
Seller Performance SolutionsRelated AccountsWe've seen a ton of related account suspensions this year! Otherwise unproblematic accounts have been shut down over a slight relation to a suspended account. In this episode Chris & Leah discuss the different scenarios that could cause a related account suspension and how to appeal them correctly.
2021-12-1614 min
Seller Performance SolutionsBrand Registry IssuesIf you’re a brand owner selling on Amazon then you know that protecting your brand can be a full-time job. In this Episode Chris McCabe & Leah McHugh discuss the complexity of brand registry and the challenges it can present if approached incorrectly.
2021-12-0213 min
Seller Performance SolutionsAmazon's New Appeal FormsAmazon has been "simplifying" the appeal process for some policy violations, in order to lighten the caseload for their investigators. Chris and Leah discuss this change, and what sellers need to know before you submit these new types of appeals.
2021-11-1112 min
Seller Performance SolutionsManaging Expectations in Q4 on AmazonAs we swiftly head into the deep end of Q4, we're all getting busier. And Amazon isn't exempt from that. But how should you manage things on your end, as Amazon response times get longer and longer? Leah and Chris discuss how you should plan for Q4 to mitigate issues caused by slow moving Amazon teams.
2021-10-2110 min
Seller Performance SolutionsDriving over $500 million in sales with video- with Theron HarmonWhat do ClickFunnels, Purple Mattresses, Squatty Potty and Poo-Pouri have in common? Viral videos by the Harmon Brothers! With over 1.4 BILLION views, Harmon Brothers are masters at creating great marketing videos. Chris speaks to Theron Harmon about the process they use to create entertaining and informative ads that brand and sell
2021-09-0216 min
Seller Performance SolutionsAntitrustWe discuss the District of Columbia filing for an anti-trust based lawsuit against Amazon and why we think seller's aren't necessarily talking about this. Chris and Leah share what they find the most interesting about this on going case and whether it will spark a reaction in which other state's follow in the District of Columbia's footsteps.
2021-05-2710 min