Shows
Education Marketing Leader with Chris RapozoQuick Wins for Higher Ed Marketers Under Pressure - A Conversation with Seth OdellIn this episode of the Education Marketing Leader podcast, I sat down with Seth Odell, Founder & CEO of Kanahoma, to unpack the brutal truths facing higher ed marketers.From the enrollment cliff to vanishing name buys, Seth doesn’t sugarcoat what’s ahead, and why speed, focus, and fundamentals matter now more than ever.What You Need to KnowThe cliffs are real. Enrollment. Search. Perception. Different challenges depending on your market, but all converging fast.If you’re not doubling down on your best-yielding zip codes and events (like campus visits), you’re wasting...2025-05-1735 min
Education Marketing Leader with Chris RapozoInside Heart Over Hype: Jaime Hunt's Guide to Authentic Higher Ed MarketingIn this episode of the Education Marketing Leader podcast, I sat down with Jaime Hunt, Founder and President at Solve Higher Ed Marketing and author of the new book Heart over Hype.We covered the real work behind building an authentic brand in higher ed.No fluff.Just strategy, leadership, and lessons you can actually use.Here's what we covered in the episode:✅ What's behind the title "Heart over Hype"Jaime breaks down why emotional co...2025-03-2534 min
Education Marketing Leader with Chris RapozoMarketing the Humanities - Strategies for Elevating SHAPE Subjects in Higher Education a Conversation with Kyle CampbellThe humanities are facing an uphill battle in higher education, with budget cuts and declining enrollments. But are we missing an opportunity? 🤔In this episode, Kyle Campbell joins host Chris Rapozo to discuss the shifting landscape of SHAPE (Social Sciences, Humanities, and the Arts for People and the Economy) subjects and how universities can better market them.🔍 Key Topics Covered: ✅ The missed opportunities in humanities marketing – Why universities are cutting humanities programs at the worst possible time. ✅ AI and the rise of critical thinking – How the humanities are becoming more relevant than ever in a...2025-03-2032 min
Education Marketing Leader with Chris RapozoHow KAUST is leading inclusive storytelling in the Middle East - A conversation with Tony SheridanIn the latest episode of Education Marketing Leader, I sat down with Tony Sheridan, Marketing and Communications Manager at KAUST (King Abdullah University of Science and Technology) in Saudi Arabia. Tony’s journey from Ireland to leading marketing at one of the world’s most innovative universities offers valuable insights for higher ed marketers navigating change and building inclusive campaigns. 🔑 Key Takeaways for Higher Ed Marketers ♦ Unconventional Paths Are Powerful: Tony’s transition from woodworking to social media and marketing demonstrates that non-linear careers can lead to success in higher education marketing...2024-10-3147 min
Education Marketing Leader with Chris RapozoTransform Your Enrollment Strategy with Story-Driven Video - A Conversation with Ryan KoralThis week on The Education Marketing Leader, I had the pleasure of speaking with Ryan Koral, founder of Tell Studios and Enroll Films.Ryan is a video storyteller with a mission to reshape how higher education communicates.If you care about authentic storytelling, student engagement, and video strategies that actually work, this episode is for you.Here are 3 powerful takeaways:📽 Embed Native Videos on University Sites❌ Don’t funnel visitors to YouTube.✅ Keep them on your home...2024-10-2437 min
Education Marketing Leader with Chris RapozoUnlocking Budget-Friendly UX Strategies for Higher Ed - A Conversation with Melanie LindahlHigher Ed budgets are tight, but delivering a seamless user experience (UX) shouldn't be out of reach.In this week's episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Melanie Lindahl, Senior UX and Web Designer/Developer at The University of Texas School of Law and newly minted 2024 HighEdWeb Red Stapler Award winner. 🏆Melanie shared key takeaways from her award-winning presentation, highlighting the power of low-budget UX strategies for universities and colleges of any size.Below are the 3 most actionable insights from our...2024-10-1731 min
Education Marketing Leader with Chris RapozoWhy Parent Engagement is Key to Student Success – A Conversation with Melissa GreinerIn today’s episode of the Education Marketing Leader podcast, I spoke with Melissa Greiner, VP of Marketing at CampusESP, about the crucial role parents play in the entire student journey – from the college selection process to graduation. 🎓👩🎓 Here's what we uncovered:👉 Parent Engagement is EvolvingColleges are recognizing that families are central to decision-making. Today's students WANT their parents involved, so institutions must adapt to meet this need. 👪👉 Finding the Right Communication MixEmail remains the go-to for parents – it's where they spend the most time. But w...2024-10-1033 min
Education Marketing Leader with Chris RapozoHow to market law school non-JD programs - a conversation with Tara EbrahimiMarketing Non-JD Law Programs: Lessons from Wake Forest University School of LawIn the latest podcast episode of the Education Marketing Leader podcast, I spoke with Tara Ebrahimi, Executive Director of Marketing & Communications at Wake Forest University School of Law.We covered how to market niche, non-JD programs effectively.Here are the key takeaways for higher-ed law school marketers:1️⃣ Quick and Clear Messaging is EssentialTara emphasized that explaining the program's benefits in a few seconds is crucial for grab...2024-10-0334 min
Education Marketing Leader with Chris RapozoHow to Optimize Higher Ed Websites with Search - A Conversation with Sara KelzerHigher education websites are complex.Outdated content mixed with new information makes it hard for visitors to find what they need.In this episode of the Education Marketing Leader podcast, Sara Kelzer of Cludo shares how optimized site search can simplify this and help universities improve user experience.Here are the highlights:🚩 Challenges in Higher Ed WebsitesUniversities face hurdles like decentralized content management and complex structures.Sara explains how this creates friction for visitors try...2024-09-2631 min
Education Marketing Leader with Chris RapozoDriving Enrollment with Personalized Digital Ads: A Conversation with Sherika AttipoeIn this episode of Education Marketing Leader podcast, I interviewed Sherika Attipoe, Assistant Director of Public Relations and Digital Media at Calhoun Community College. Sherika shared insightful strategies on how the college has successfully used personalized digital advertising to boost enrollment. Calhoun is a leading community college in Alabama. Sherika explains how the institution's focus on personalization and targeted campaigns helps it stand out in a competitive higher education market. She dove deep into the tactics and tools that work best for Calhoun's diverse audiences.She highlighted how the college's partnerships...2024-09-1936 min
Education Marketing Leader with Chris RapozoThe Future of OPMs in Higher-Ed - A conversation with Dustin RamsdellIn the latest episode of the Education Marketing Leader, I interviewed Dustin Ramsdell, Client Success Manager at Direct Development and host of The Higher Ed Geek Podcast.We dove into the evolving landscape of Online Program Management (OPM) services and what universities need to know as the sector faces growing challenges.𝓚𝓮𝔂 𝓗𝓲𝓰𝓱𝓵𝓲𝓰𝓱𝓽𝓼:𝐎𝐏𝐌𝐬 𝐋𝐨𝐬𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐧𝐝Universities are shifting away from the traditional OPM model due to rising costs and diminishing returns. The recent bankruptcy filing by 2U, a leading OPM, signals a broader trend where institutions are reconsidering long-term, revenue-sharing contracts.𝐄𝐧𝐫𝐨𝐥𝐥𝐦𝐞𝐧𝐭 𝐂𝐥𝐢𝐟𝐟 & 𝐂𝐨𝐬...2024-09-1232 min
Education Marketing Leader with Chris RapozoHow to Engage University Presidents in Higher-Ed Marketing - A Conversation with Dr. Tim CollinsIn this episode of the Education Marketing Leader podcast, I sat down with Dr. Tim Collins, President of Walsh University, to explore the vital role university presidents play in shaping and executing effective marketing strategies. Dr. Tim Collins is the President of Walsh University, with a distinguished background in the United States Air Force and a career dedicated to education and leadership. His innovative approach to university marketing has made him a prominent figure in higher education, known for his commitment to developing leaders of character. Whether you're a higher-ed marketer or a...2024-09-0539 min
Education Marketing Leader with Chris RapozoCommunicating the Value of Internships in Higher-Ed - A Conversation with Drake DelosSantosIn this episode of the Education Marketing Leader Podcast, I spoke with Drake DelosSantos, Public Relations Manager at Midlands Technical College, about a topic we can all get behind:The value of internships for our students.Drake made it clear—internships aren’t just a nice-to-have; they’re essential.For students, internships offer a taste of the real world, helping them figure out if their chosen field is truly the right fit.Drake’s internship experience was pivotal, guiding him from internal communications to a car...2024-08-2936 min
Education Marketing Leader with Chris RapozoHow to Consolidate a University Website Post Merger - A Conversation with Jacob EidenCollege and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures.But what happens when the dust settles and it's time to merge not just the institutions but their digital identities?When Commonwealth University of Pennsylvania faced the challenge of consolidating three distinct universities—Bloomsburg, Lockhaven, and Mansfield—into one cohesive entity, unifying their websites was monumental.My latest guest on the Education Marketing Leader podcast, Jacob Eiden, the university's former Web Content Specialist, helped spearhead this complex digital overhaul.2024-08-2228 min
Education Marketing Leader with Chris RapozoLeveraging Social Media for Authentic Student Engagement - A Conversation with Jonathan FonsecaIn the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with Jonathan Fonseca, Digital Marketing Specialist at Cape Cod Community College. Jonathan's journey from the fast-paced world of television news to finding his passion in community colleges is a testament to the power of following your true calling.Jonathan's career took a transformative turn when he moved from reporting and editing in television news to a role in digital marketing at Cape Cod Community College. Here, he discovered the unique...2024-08-1529 min
Education Marketing Leader with Chris RapozoDebunking 10 Common AI Myths - A Conversation with Ardis KadiuIn the latest episode of the Education Marketing Leader podcast, I spoke with Ardis Kadiu, Founder and CEO of Element451, to debunk 10 common myths about AI in higher education marketing.Ardis Kadiu is a leading expert in AI for higher education. Element451, his AI-first student engagement platform and CRM, enhances the student journey from initial contact to graduation.His insights are invaluable for higher education marketing professionals. Ardis addressed the following myths in during the episode:Myth 1: AI Will ReplaceOur Jobs Ardis clarified that AI augments human capabilities, handling mundane...2024-08-0839 min
Education Marketing Leader with Chris RapozoBuilding Excellence in Higher Ed Marketing Teams - A Conversation with Dan Baum In this episode of the Education Marketing Leader podcast, I spoke with Dan Baum, Executive Director of Strategic Communications at Anne Arundel Community College.Dan shares his extensive experience in education marketing, the importance of building healthy and high-performing teams, and how to prepare the next generation of higher education marketing leaders.Dan has been with Anne Arundel Community College for 13 years, bringing a wealth of experience from his background in education marketing.Before joining AACC, Dan ran two education-focused non-profits.He is a certified life coach and hosts the podcast "...2024-08-0132 min
Education Marketing Leader with Chris RapozoEquipping the Next Generation of Marketing Leaders - A Conversation with Sally Cameron - A Conversation with Sally CameronMy latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March. What she meant was she was no longer in the market.I was there as a vendor, and she, a retired higher ed marketer, was an attendee. "You can talk with me," I responded, and that's what we did. I recently had the pleasure of interviewing Sally Cameron, Communication Strategist at ThreeC Strategy and former VP of College Communications at Bristol Community College (31 years!). 2024-07-2539 min
Education Marketing Leader with Chris RapozoTransform Your Marketing with a Well-Structured Content Calendar - A Conversation with Rita Winthrop"A well-structured content calendar is your secret weapon in higher ed marketing."I recently had the pleasure of hosting Rita Winthrop, a talented Freelance Copywriter and former Assistant Director of Undergraduate Admissions at Salve Regina University, on the latest episode of the Education Marketing Leader podcast.Rita's extensive experience in higher education and content creation made her the perfect fit to discuss establishing a successful content strategy via a structured content calendar.Rita spent 7-8 years working in admissions and marketing communications at the university.2024-07-1832 min
Education Marketing Leader with Chris RapozoNavigating a Higher-Ed Brand Overhaul - A Conversation with Blair Lee🎙 In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Blair Lee, the Director of Marketing and Communications at Colorado State University and Special Assistant to the President for Brand Advancement at the Community College of Aurora. Blair has extensive experience in higher education marketing, having taken several institutions through brand overhauls. His expertise and leadership have driven enrollment and increased impact, making him a key figure in the field. Blair shared valuable insights on how higher education institutions can successfully navigate a complete brand overhaul, such as: 2024-07-1132 min
Education Marketing Leader with Chris RapozoEnhancing International Student Recruitment - A Conversation with Sandra Sergio SottoIn the latest episode of the Education Marketing Leader podcast, we spoke with Sandra Sergio Sotto, International Student Recruiter for the Swiss School of Management's Madrid campus.Here are key takeaways for higher education marketers:Highlight Affordability: Emphasize the cost-effectiveness of your institution’s location. Madrid offers lower living costs and tuition compared to Australia, Canada, and the UK, making it an attractive option for students.Enhance Customer Experience: Improve student interactions through educational agents in their home countries. Offer flexible learning options, like Madrid’s nomad visa...2024-07-0342 min
Education Marketing Leader with Chris RapozoHow to Build Trust and Community through Student Stories - A Conversation with Megan SmedleyIn the latest Education Marketing Leader podcast episode, I spoke with Megan Smedley, Director of Public Relations and Alumni Engagement at Maysville Community and Technical College and Assistant Director for District 2 at the National Council for Marketing & Public Relations.Megan's journey from a local reporter to comms leader in education offers valuable lessons for higher education marketers."Student success stories are my bread and butter because they are so powerful, not just for our community and college but for me as an individual," says Megan.That's why...2024-06-2739 min
Education Marketing Leader with Chris RapozoMaximizing Digital Advertising for Higher Education - A Conversation with Jordan BurlesonMy latest guest on the Education Marketing Leader podcast was Jordan Burleson, VP of Digital Advertising at Beacon Technologies.Jordan shared some critical insights on digital advertising tailored for higher education institutions.Here are the key takeaways:𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐊𝐞𝐲Jordan emphasized that many higher ed institutions struggle with delivering personalized experiences.🔸 Meet students where they are.🔸 Cater to different stages (undergrad, graduate programs).🔸 Avoid one-size-fits-all messaging.𝐁𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭Jordan provided realistic budget suggestions:💰 Comprehensive university advertising: $15,000/month.💰 Individual programs: Minimu...2024-06-2038 min
Education Marketing Leader with Chris RapozoEmployer Branding in Higher Ed: Attract and Retain Top Talent - A Conversation with Eddie Francis"You need people who want to be on your campus, who want to work in higher education, and who will help your culture grow."In the latest episode of the Education Marketing Leader podcast, I had a powerful conversation with Eddie Francis, Principal of Edify Ventures, LLC, and host of "I Wanna Work There."We dove deep into employer branding, a crucial element for attracting and retaining top talent in higher education.Here are the highlights:🎯 Importance of Purpose: Eddie emphasized the value of...2024-06-1349 min
Education Marketing Leader with Chris RapozoEmpowering Adult Learners in Higher Education - A Conversation with Cheryl TempleIn the latest episode of the Education Marketing Leader podcast, I spoke with Cheryl Temple, Director of Communications & Financial Aid at Stark College & Seminary.Cheryl shared her strategies for reaching non-traditional students and managing marketing on a tight budget.Here's what you'll learn from the episode:Serving Non-Traditional StudentsDiscover how Stark attracts and supports a diverse age range of students, with an average age of 40.Learn about the unique challenges and solutions in serving an underserved educational area...2024-06-0630 min
Education Marketing Leader with Chris RapozoTransforming Higher Ed Websites with AI - A Conversation With Raffi DerSimonianIt's podcast Thursday, and I'm excited to share highlights from my recent interview with Raffi DerSimonian, VP & Chief Strategy Officer at ERI and Principal at DerSimonian LLC. 🎙️Raffi's journey into higher education marketing is nothing short of inspiring. Starting with a passion for music, 🎸 he transitioned into marketing and found his niche in higher-ed. 🎓This episode dives into how AI revolutionizes website redesigns in higher education marketing. Here are the key takeaways from our conversation:𝙆𝙚𝙮 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙛𝙤𝙧 𝙐𝙨𝙞𝙣𝙜 𝘼𝙄 𝙞𝙣 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙍𝙚𝙙𝙚𝙨𝙞𝙜𝙣:🔍 AI tools can analyze user behavior to provide insights into what works and what doesn't, ensuring a more intuitive and engaging websit...2024-05-3038 min
Education Marketing Leader with Chris RapozoInnovative Marketing Strategies for the Enrollment Cliff - A Conversation with Dr. Carrie Phillips🎓 Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips, Chief Marketing Officer at the University of Arkansas at Little Rock, joins me to delve into effective strategies for managing the impending demographic Enrollment Cliff.Episode Highlights:🔹 Confronting the Enrollment CliffDr. Phillips discusses proactive measures for addressing the anticipated decline in traditional-aged college students due to demographic shifts. This is critical for higher-ed marketers looking to stay ahead in student recruitment and engagement.🔹 Mastering Personalized Marketing...2024-05-2338 min
Education Marketing Leader with Chris RapozoInnovative Marketing Strategies for Educational Impact - A Conversation with RJ ThompsonIn the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson, a seasoned digital strategist and educator from the University of Pittsburgh.RJ shared some incredible insights on transforming community engagement and educational marketing through innovative strategies.💡 Key Takeaways:Marketing Education Over InstitutionsRJ emphasizes the importance of marketing the value of education itself, rather than just the institutions offering it. This approach not only attracts more genuine interest but also fosters a culture of lifelong learning.2024-05-1643 min
Education Marketing Leader with Chris RapozoCharting New Paths In Higher-Ed Marketing - A Conversation With Jaime HuntIn the latest episode of the Education Marketing Leader, I had the pleasure of talking with Jaime Hunt, an award-winning CMO and host of the Confessions of a Higher Ed CMO podcast. Jaime recently announced that she has a thrilling new venture, launching her own consulting firm:Solve Higher Ed🔑 Key Insights from my conversation with Jaime:Transition from CMO to Consultant: After a distinguished career, Jaime felt the pull to start her own firm to amplify her impact across multiple institutions, tackling pressing cha...2024-05-0930 min
Education Marketing Leader with Chris RapozoHow To Create Marketing Messages That Drive Action - A Conversation With Jeff EbbingThis week's Education Marketing Leader podcast episode concludes our community college series hosted in honor of Community College Month.I'm excited to share my conversation with Jeff Ebbing, Director of Marketing and Communications at Southeastern Community College and former National Council for Marketing & Public Relations president.I first met Jeff at NCMPR's National Conference in Orlando last year and got to know him better during a fun run through the streets of Seattle at this year's conference. Our conversation centered around practical strategies for higher-ed marketers. 2024-05-0239 min
Education Marketing Leader with Chris RapozoHow Social Media Marketing Can Help With Student Retention - A Conversation With Maya DemishkevichIn the latest episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Maya Demishkevich, the Chief Marketing Officer at Carroll Community College. Maya shared groundbreaking strategies on how her team uses social media to help Carroll Community College retain its students.One of the insights shared were the five key pillars affecting student retention:💲 Financial Burden: Engaging content that informs students about scholarships, financial aid, and budget management tips.🎓 Academic Challenges: Promotions for tutoring services and study groups to bri...2024-04-2542 min
Education Marketing Leader with Chris RapozoHow To Craft Memorable Messages For Your Institution - A Conversation With Jason HoulihanIn the latest episode of the Education Marketing Leader, I had the pleasure of interviewing Jason Houlihan, MBA, the Executive Director of Marketing and Events at Del Mar College. 🎓I heard Jason speak at the 2024 NCMPR National Conference in Seattle last month and was so inspired by his talk that I invited him on the show. 🎙We focused the episode on how to craft memorable marketing messages in higher education.Here are the key takeaways:𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐢𝐫𝐬𝐭Jason emphasizes the power of digital marketing, especially in engaging today's tech-savvy...2024-04-1833 min
Education Marketing Leader with Chris RapozoGetting Started with Student Influencer Marketing - A Conversation with Abby HumbleIn the latest episode of the Education Marketing Leader podcast, Abby Humbel, Digital Marketing Manager at Hagerstown Community College, shared practical insights on implementing student influencer marketing. 💡Here's a breakdown of the episode:💠 Strategy IntroductionAbby explained the shift towards using student influencers to create authentic, relatable content that reflects real student experiences, aiming to connect with prospective students on a genuine level. 🤜 🤛💠 AdvantagesThe authenticity and relatability of student-created content stand out.Successful campaigns include study t...2024-04-1129 min
Education Marketing Leader with Chris RapozoHow Universities Can Champion Diversity in Their Marketing - a Conversation with Maria KuntzIn the latest Education Marketing Leader podcast episode, I sat down with Maria Kuntz, Communications Director at the University of Colorado Boulder.Maria shared her unexpected journey into higher education marketing and her commitment to inclusivity in communication. 💡Key insights for higher education marketing professionals:♦ Inclusivity Starts with Acknowledgment:Recognizing you don’t have all the answers is the first step toward fostering an inclusive environment.♦ Training is Crucial:Educating your team on bias and identity...2024-04-0432 min
Education Marketing Leader with Chris RapozoUniversity Branding Essentials - A Conversation with Elliot LollisIn the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Elliot Lollis, a Senior Brand Strategist at Up&Up. We discussed how colleges and universities can elevate their institution's brand amid the stiffening competition.Below are some takeaways from the show: 👂 Listen Before You LeapThe cornerstone of Elliot's strategy revolves around deep listening—understanding the unique DNA of an institution before crafting a brand story that resonates with both internal stakeholders and prospective students....2024-03-2829 min
Education Marketing Leader with Chris RapozoCreating an effective higher ed content strategy - An interview with Julie Johnson NovaraIn the latest Education Marketing Leader podcast episode, I was thrilled to welcome Julie Johnson Novara, the visionary behind Julie Johnson Writing Services. 🔏With a rich background in international studies, education, and a deep-seated love for storytelling, Julie brings a fresh perspective to crafting compelling content strategies for higher education institutions. 💡Here are some key insights from the episode: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐥𝐚𝐫𝐢𝐭𝐲Begin by clearly understanding your content goals, knowing your audience intimately, and choosing the right channels to engage them.𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐅𝐢𝐫𝐬𝐭Emphasize thorough research to grasp the nuances of your student body's needs and as...2024-03-2131 min
Education Marketing Leader with Chris RapozoThe Art of Public Scholarship: Empowering Academic Voices through Innovative Podcasting - A Conversation with Robert Li 🎙️ Exciting Recap from the Latest Episode of the Education Marketing Leader Podcast! 🚀In a recent episode, I learned about public scholarship and how to amplify research through podcasting from Robert S. Li 🎓🎙, co-founder of University FM and Professors.fm. For all you higher education marketing professionals, this episode is a wellspring of innovative strategies and valuable insights!🔊 Amplifying Faculty Voices Through Podcasting:Robert shared his journey from the University of Michigan to co-founding University FM, a platform transforming the landscape of higher education communication. ...2024-03-1438 min
Education Marketing Leader with Chris RapozoMastering Higher-Ed Earned Media Placements - A Conversation with Siobhan LopezAs a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer. During the latest Education Marketing Leader podcast episode, I spoke with Siobhan Lopez, the Assistant Director of Media Relations at Southern New Hampshire University. Siobhan's journey is a narrative that's as compelling as it is instructive.Here's the scoop:Siobhan's decade-long stint in broadcast journalism was more than a career—it was a masterclass in storytelling. Transitioning to higher ed marketing, she's now turning...2024-03-0738 min
Education Marketing Leader with Chris RapozoHow to Build Engaging Student Communities - A Conversation with Harrison "Soup" CampbellJust dropped an insightful conversation with the brilliant Harrison "Soup" Campbell, Head of Community Experience at ZeeMee, where we dove deep into the evolution of student engagement in the higher education space. 🎓💡Soup shared his incredible journey from University Admissions Pro to the groundbreaking work ZeeMee is doing to revolutionize how colleges and universities connect with prospective students. 🌟🔑 𝕂𝕖𝕪 𝕋𝕒𝕜𝕖𝕒𝕨𝕒𝕪𝕤:𝐄𝐚𝐫𝐥𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐂𝐫𝐮𝐜𝐢𝐚𝐥: The shift from a digital portfolio platform to a thriving social community emphasizes the importance of early and authentic engagement with students. Soup stresses the need for relational over transactional interactions to build meaningful connections. 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲: In the digital age, s...2024-02-2937 min
Education Marketing Leader with Chris RapozoHow to Redesign a Higher-Ed Website - A Conversation with Kathleen StockhamIn the latest episode of the Education Marketing Leader podcast, I had the pleasure of chatting with Kathleen Stockham, the CMO at South College. Kathleen's journey from television news to e-commerce giant America Online and eventually to the helm of South College's marketing is nothing short of inspiring.Kathleen took us behind the scenes of South College's website overhaul, a project critical for modernizing their digital presence. The revamp was more than just about aesthetics. It was about creating a seamless, mobile-friendly user exper...2024-02-2237 min
Education Marketing Leader with Chris RapozoHow to Market to First Generation College Students - A Conversation with Kristin NicholsIn the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols, Founder of Nichols Higher Education, to discuss a topic that many of us are interested in:𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐟𝐢𝐫𝐬𝐭-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐥𝐥𝐞𝐠𝐞 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬.With the enrollment cliff looming, Kristin underscored the untapped potential within this demographic.Drawing on over two decades of experience working in higher-ed, she shared how institutions can authentically connect with these students, ensuring they feel seen, supported, and included.🔑 Key Takeaways:🤔 Understand Their Unique Challenges:First-gen students often balance familial responsibilities alongside their studies.Marketing needs to highlight the student experience and the support systems in place, not just the ROI of education.🤝 Inclusivity in Communication:Many first-gen...2024-02-1529 min
Education Marketing Leader with Chris RapozoThe Power of Personalization in Higher Ed Marketing a Conversation with Sean Beasley In the latest episode of the Education Marketing Leader podcast, I had the pleasure of interviewing Sean Beasley, Director of Marketing at Missouri State University's College of Business. Sean's journey from journalism to higher ed is a testament to the transformative power of personal touch in education marketing.Here's why this episode is a must-listen for higher education marketing professionals:👥 Personalization Is Key: In an era of fierce competition, Sean emphasizes the critical role of personalization in engaging prospective students. Tailored messages stand out and make students feel va...2024-02-0838 min
Education Marketing Leader with Chris RapozoCreating a Well-Rounded Higher-Ed Web Strategy - An Interview with Joshua CharlesIn the latest episode of the Education Marketing Leader, I had the pleasure of hosting Joshua Charles, the Director of Web Strategies at Rutgers University Business School. Josh's journey from web programming to marketing, driven by his passion for education, is inspiring.During the episode, Josh explains how web strategy acts as the digital front door for institutions, vital for attracting and retaining students, especially with the upcoming demographic enrollment cliff. He emphasizes that a university's website is a pivotal part of a broader marketing and communications strategy. Understanding the audience's journey is...2024-02-0131 min
Education Marketing Leader with Chris RapozoHow to Reclaim Your University Website - An Interview with Jenny Martin and Tim WomblesIn the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Jenny Martin and Tim Wombles from the University of Missouri–St. Louis. Jenny, with her roots in higher education advancement, and Tim, who started as a graduate assistant and found his calling in digital communications, shared their journey toward transforming UMSL's web presence. The duo is gearing up to present at Hannon Hill's 2024 Cascade User Conference, showcasing how UMSL reclaimed its digital identity.This interview touches on some of the aspects of their efforts. ...2024-01-2522 min
Education Marketing Leader with Chris RapozoFostering Inclusive Communication on Higher-Ed Websites - An Interview with Shamell ForbesIn this episode of the Education Marketing Leader podcast, I met one of the fastest men on the AMA HigherEd circuit: Shamell Forbes is the Campus Partnerships Associate at Campus Sonar, a former track and field star, the father of one cat, and the son of two immigrants. 🇯🇲We had a fascinating discussion on the pivotal role of inclusivity in higher education marketing communications.Shamell, with his background in social work and transition to higher education on the EdTech side, brings a unique perspective to the table when it comes to communicating inclusively with e...2024-01-1827 min
Education Marketing Leader with Chris RapozoHow to Increase Student Enrollment Through SEO - An Interview with Abu NoamanEver wonder how universities climb the ever-shifting mountain of Google rankings? Well, I recently sat down with a man who's built his agency into a sherpa for higher-ed institutions struggling to reach the peak. 🏔Meet Abu Noaman, CEO of Elliance, Inc., who shared his story of using digital marketing to unlock enrollment growth for colleges and universities.Abu's journey is one of personal triumph and a deep belief in the transformative power of education. 💪He saw education as a ladder out of hardship, and now, he helps others...2024-01-1131 min
Education Marketing Leader with Chris RapozoHow To Create Inclusive Higher-Ed Web Content - An Interview with Day KibildsThe first guest on the "Education Marketing Leader" podcast in 2024 is well-known on the higher-ed conference circuit. Her passion for empathy in communications and mission to break down content walls benefit equity-deserving students from around the globe. Meet Day Kibilds, Strategy Director at Ologie and host of the "Talking Tactics" podcast.During our chat, we focused on how to create inclusive Higher-Ed Web content.Her experience as an international student who had difficulties enrolling in a U.S.-based university, combined with her extensive background as an admissions professional, qualifies her...2024-01-0436 min
Education Marketing Leader with Chris RapozoHow To Personalize A Higher-Ed Website - An Interview with Kat LiendgensIn the final episode of the Education Marketing Leader podcast of 2023, I interviewed one of the show's early supporters, who kept me accountable and introduced me to guests when needed.Meet Kat Liendgens, my boss and CEO of Hannon Hill.Kat, a fellow German immigrant, moved to the United States a few decades ago. After earning degrees in English and Information Technology, she used her academic and technical expertise as Associate Dean of IT.Following several years in the IT space, Kat took an opportunity to join Hannon Hill in 2009 as Professional Services...2023-12-2834 min
Education Marketing Leader with Chris RapozoHow to Improve Your Higher-Ed Student Journey - An Interview with Rustam IraniGetting the student journey right from beginning to end is tough! But when done right, you'll ensure a positive, engaging educational experience for your students that leads to better academic outcomes.Want to know how to get there? Check out the latest episode of the Education Marketing Leader with guest Rustam Irani from RGI Consulting Group. Rustam is a seasoned higher education marketing pro with a knack for storytelling and a background in business.The episode brought some serious insights on how to...2023-12-2130 min
Education Marketing Leader with Chris RapozoHow to use Marketing for Student Engagement - An Interview with Brianna PalmerStruggling to get your Summer classes filled? 🌻You came to the right place!In the latest Education Marketing Leader podcast episode, I had the pleasure of speaking with Brianna Palmer, the Program Coordinator for the Marketing & Student Engagement Team at Kennesaw State University. Brianna shared how marketing can significantly boost student engagement within higher education. 📈Brianna's insights into the power of data for tracking student participation in academic and extra-curricular activities were particularly informative. She highlighted a crucial point: engaged students often chart a more...2023-12-1437 min
Education Marketing Leader with Chris RapozoHow to Create a Great User Experience on your Higher-Ed Website - An Interview with Joel GoodmanHow good is your higher-ed website's user experience? As good as it can be? In the latest episode of the Education Marketing Leader podcast, I had a great time chatting with Joel G Goodman, CEO of Bravery Media, on UX. Our discussion explored the intricacies of designing user-centric, high-performance websites for higher education. Joel started the conversation by underscoring the importance of site speed and mobile optimization. In an era where our phones are extensions of our hands, he highlighted the importance of designing for one-handed browsing, with a focus on...2023-12-0739 min
Education Marketing Leader with Chris RapozoAuthentic Higher-Ed Storytelling - An Interview with John AzoniI am excited to share another episode of the Education Marketing Leader podcast on storytelling.This week, John Azoni, the guy behind UNVEILD and the voice of the Higher-Ed Storytelling University podcast, joined the show to tell us how to communicate authentic narratives to drive enrollment.John has a heart of gold, and his journey is as inspiring as his expertise.From his early days in homeless outreach in Detroit to his passion for authentic storytelling, John brings a unique perspective to higher education marketing.His experience in fine arts and...2023-11-3035 min
Education Marketing Leader with Chris RapozoBranding a University - An Interview with Eddy OcchipintiI had the pleasure of interviewing Eddy Occhipinti, the Associate Director of Marketing at Kean University, for a recent episode on the Education Marketing Leader podcast. We explored the intricate world of university branding, a topic Eddy has mastered through his 17-year journey in higher education marketing.Eddy's career began in the dynamic field of Division I athletics, where he honed his skills in communications and media relations. This experience, combined with his close work with university faculty and staff, shaped his understanding of the critical role branding plays in student...2023-11-2137 min
Education Marketing Leader with Chris RapozoHow to Market an Online University - An Interview with David HuntDo I have a treat for all my non-traditional adult learners and those who want them on their campuses, especially the ones who try to get their online programs on the right track! In today's episode of the Education Marketing Leader podcast, you'll hear from a guy who talks to talk because he first walked the walk. Meet David Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University.David has over 15 years of experience in higher-ed marketing and brings knowledge and insights to our discussion. 2023-11-1636 min
Education Marketing Leader with Chris RapozoHow to Tell Compelling Adult Student Stories - An Interview with Shane BagliniOn the latest episode of the Education Marketing Leader podcast, I had the pleasure of welcoming Shane Baglini, the seasoned Senior Director of Marketing and Recruitment at Muhlenberg College. Shane shared his profound insights on storytelling in higher education marketing and how to speak to non-traditional students. Shane's passion for authentic storytelling shines through as he advocates for its necessity in connecting with adult learners. It's not about selling a program; it's about sharing a journey, the real human experiences of those who dare to dream of more. His emphasis on video testimonials and emotion-rich content isn't just strategy...2023-11-0940 min
Higher Ed Storytelling University#44 - Attracting Adult Learners to Your Higher Ed Programs w/ Chris Rapozo from Hannon HillMy guest today is Chris Rapozo, Marketing Specialist at Hannon Hill. As an adult learner himself, Chris shares his personal story and insights on marketing to non-traditional students. He offers a unique perspective on the motivations and challenges of the non-traditional learner demographic that higher ed marketers want to attract.Key Takeaways:Adult learners seek education with purpose - to grow personally and professionally. Marketers should emphasize how their programs can help students achieve their goals.Highlight student success stories as social proof. This builds trust and helps prospective students envision succeeding.Share...2023-11-0852 min
Education Marketing Leader with Chris RapozoHow to Create a Higher-Ed SEO Strategy - An Interview with Matt HerzbergerHad a fantastic chat on the Education Marketing Leader podcast with the one and only Matt Herzberger, VP of Digital Experience and Analytics at VisionPoint Marketing.With over 15 years of maneuvering the intricacies of higher-ed marketing, Matt's insights truly stood out. 🎓We focused on SEO in higher education, and we all know that's not a walk in the park since most institutions have a gazillion pages to manage.Who can keep up with it all and ensure that both bots and humans enjoy the content? 🤖 👫Here's Matt's key takeaway on how to stay organized:Prioritize your program pages. 💡The marketing and enrollme...2023-11-0228 min
Education Marketing Leader with Chris RapozoHow to Create Effective Higher-Ed Content Strategies - An Interview with Danielle FordIn the latest episode of the Education Marketing Leader podcast, I sat down with Danielle Ford, the Assistant Director for Digital Content Strategy at Kean University. During the chat, we discussed how to align content strategy with shifting institutional priorities. Her advice❓ Create content that's rich, revealing, and rooted in reality. Staying flexible is paramount. 💪 Danielle drives home the point that in the throes of academic marketing, it's all about data-driven innovation. But here's the twist: Keeping the strategy nimble demands an ear to the ground, listening to feedback from students and stakeholders, and sometimes implementing changes on the fly...2023-10-2628 min
Education Marketing Leader with Chris RapozoMarketing a Language School - An Interview with Lucas BlancoIn the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with my old friend Lucas Blanco, the Marketing Director at ReDefiners World Languages. Fun fact: Lucas offered me my first job in marketing years ago to work with him as a volunteer at ReDefiners. Due to different circumstances, I couldn't accept the job, but we kept in touch for moments like this. Lucas's journey from sound engineering in Argentina to a flourishing career in marketing is truly inspiring. He shared his unique path, highlighting...2023-10-1935 min
Education Marketing Leader with Chris RapozoPR Ethics in an AI World - An Interview with Kirk Hazlett, APR, Fellow PRSAOn the inaugural episode of the Education Marketing Leader, I had the pleasure of speaking with a true legend in education marketing, specifically regarding public relations. Meet Kirk Hazlett, APR, Fellow PRSA, who wears many hats, such as: 1️⃣ Faculty Advisor at the University of Tampa Public Relations Student Society of America (PRSSA) 2️⃣ Newsletter Editor at PRSA College of Fellows Communications Committee 3️⃣ Ethics Officer PRSA Tampa Bay Chapter With over 40 years in PR, Kirk's episode offers a profound blend of experience, wisdom, and foresight. The seeds of his professional journey were sown during his tenure in the military back in the 1970s. What's fa...2023-10-1238 min
Education Marketing Leader with Chris RapozoHow to Interview Subject Matter Experts - An Interview with Jeremy Shere, Ph.D.The doctor is in the house! 🙌In my latest episode on the Marketing Tales Show, I had the pleasure of speaking with Jeremy Shere, PhD.Jeremy earned his doctorate in English Language and Literature/Letters and Jewish Studies from Indiana University and formally taught magazine writing at IU's School of Journalism. 🤓He's a podcast host, writer, coach, entrepreneur, and member of the Peak Community.Jeremy stacked this episode with practical advice and personal anecdotes on becoming a more efficient and well-rounded interviewer.Some of the main takeaways from our conversation address how people get started gathering primary research by interv...2023-10-0552 min
Education Marketing Leader with Chris RapozoThe power of a well optimized website - An interview with Bhuvanesh KRMy latest guest on the Marketing Tales Show joined me all the way from South India to talk about the power of proper website optimization. 🇮🇳 He's a seasoned marketer who pushes out daily short-form video content on B2B marketing-related topics on LinkedIn, like a Gulab Jamun baker at Maha Chips in Thiruvananthapuram. 🍮 Hot and fresh off the press daily! Please welcome Bhuvanesh KR, a fractional CMO, specially geared towards IT service and consulting realms. Bhuvanesh got candid right away about the importance of striking the right balance when it comes to one's website, which is: Giving your brand that dist...2023-09-2931 min
Education Marketing Leader with Chris RapozoHow marketers can create value that ties back to their brand - an interview with Shiro HatoriMy latest guest on the Marketing Tales Show is an ethical marketer with a love for skiing, mountain biking, and cooking up ⭐⭐⭐⭐⭐ Japanese 🇯🇵 meals when he's not directing the demand gen operation at Concept3D, Inc. or hosting his podcast, The Higher Demand Gen Podcast.Meet Shiro Hatori, who joined the show from his chalet deep in the Colorado Rockies.Shiro earned his undergraduate degree from the University of Colorado Boulder in Environmental Science, with a minor in Technology, Arts, and Media, building websites and shooting and editing ski videos while attending the university. The skills he...2023-09-2132 min
Education Marketing Leader with Chris RapozoAn Introduction to Web Smart Writing - An Interview with R. Todd ErkelMy latest guest on the Marketing Tales Show joined me from Pittsburgh, PA, to talk about how to write smarter copy for your website. Meet R. Todd Erkel, Chief Content Officer, at Elliance, a Pittsburgh-based marketing agency that helps colleges, b2b marketers, banks and non-profits leverage the power of digital and data to increase their market value.Todd earned his undergraduate degree in English from the University of Pittsburgh and spent the early part of his career in newspaper and magazine work before joining Elliance. The idea for this week's interview derivers from a joint webinar hosted by Hannon...2023-09-1439 min
Education Marketing Leader with Chris RapozoThe Relationship Growth Marketer – An interview with Mike GrinbergFresh off the latest episode of the Marketing Tales Show, I've got quite the tale to share! 🎙Meet Mike Grinberg, the mastermind behind Proof Point Marketing - a relationship-led growth consultancy that's challenging digital marketing norms. I've always believed there's more to marketing than meets the eye, and Mike confirmed this. It's all about relationships!Starting off with aspirations to become a graphic designer, Mike soon realized the subjective nature of design wasn't his cup of tea. Instead, the captivating world of marketing bec...2023-09-0741 min
Education Marketing Leader with Chris RapozoHow to Navigate the Demographic Enrollment Cliff – An Interview with Jaime HuntIt's podcast Thursday, and I have a confession to make.I've admired my latest guest on the Marketing Tales Show from afar and wanted her on the show to talk about higher-ed marketing for a while.That opportunity presented itself during the research phase for a white paper on the demographic enrollment cliff I wrote when this CMO agreed to help me with my primary research.Meet Jaime Hunt, VP for University Communications and CMO at Old Dominion University, and podcast host of Enrollify's Confessions of a Higher-Ed CMO.Jaime held several executive...2023-08-3137 min
Education Marketing Leader with Chris RapozoYouTube Ads Strategies for Marketers - An Interview with Marcus SvedinMy latest guest on the Marketing Tales Show joined me from Perth, Western Australia, to discuss the benefits of YouTube advertising for marketers. Marcus Svedin, co-founder of Titan Marketer, a company that helps businesses grow and scale with YouTube Ads, wasn't always in the business of marketing. This trained Industrial Electrician fell into full-time marketing by chance. About a week before starting a new trade job, Marcus and his son enjoyed themselves at a trampoline park, jumping from one square to another when the unthinkable happened. Upon...2023-08-2442 min
Education Marketing Leader with Chris RapozoTips on Starting Your First Podcast - An Interview with Ahron Wohlgelernter"Your podcast, your stage" is one of the nuggets my latest guest on the Marketing Tales Show dropped a few weeks ago on LinkedIn, which floored me.Four words -- so simple yet, so profound that only someone with a deep understanding of people and the podcasting landscape could utter and make his audience understand what he meant on a deeper level. That's the calling of Ahron Wohlgelernter🎙️, Podcast Producer at Intent Media - Podcasts and Host of The Art of Conversation Podcast. In this episode, we discussed the benefits of starting a podcast as marketers, how to get start...2023-08-1729 min
Education Marketing Leader with Chris RapozoHigher-Ed Web Strategies - An Interview with Philip SmithOn the latest episode of the Marketing Tales Show, I welcomed a higher-ed marketing pro from the Emerald Isle.Dublin, Ireland, to be exact. Philip Smith, co-founder, and CEO of the Education Marketing Agency and podcast host of The EdUp Experience, shared his insights on navigating the demographic enrollment cliff via the power of website personalization. With an education in marketing and business, Philip helps colleges and universities tell their stories effectively to reach potential students and their influencers in today's digital environment. We all know we...2023-08-1035 min
Education Marketing Leader with Chris RapozoLegal Chambers Submission Lessons - An Interview with Marco GuastiLondon calling! 🇬🇧In the latest episode of the Marketing Tales Show, my guest and I took a deep dive into legal marketing, unraveling the complexities of Chamber submissions with a former Chambers and Partners researcher.Meet Marco Guasti, CEO of Harpa Legal Marketing, headquartered in Longdon, England! 👋Marco emphasized that in the chamber submissions process, the voice of clients reigns supreme.Especially for law firms competing for rankings for the first time, stellar referees and favorable client feedback are often green lights for Chambers to consider a firm's submission.As Marco explained, amidst a high volume of submissions, Chambers relies he...2023-08-0334 min
Education Marketing Leader with Chris RapozoHow To Gain Earned Media Coverage - An Interview with Robert EngleIn this week's episode of the Marketing Tales Show, I have the pleasure of introducing you to my former college public relations professor, Rob Engle, to discuss the power of earned media and why marketers should seriously consider it.Professor Engle is the owner of Engle & Co. Public Relations, a company he founded in 1986, and an adjunct professor at the University of Florida College of Journalism and Communication, where I met him during my time at the University of Florida Online.With an undergraduate in journalism from UF, a master's degree from Harvard, and a...2023-07-2731 min
Education Marketing Leader with Chris RapozoLessons in Direct Mail Marketing - An Interview with Dylon JonesEverything's bigger in Texas, so it's no surprise that my latest guest on the Marketing Tales Show offered substantial wisdom regarding the lost art of direct mail marketing."Isn't direct mail marketing dead?" you might ask.That's a statement often used by individuals who either:- Don't have a product that fits this type of marketing ❌or- Don't know how to do it 🤷Dylon ✉ Jones, this week's subject matter expert from PPS, a direct mail and printing service company from the Lon...2023-07-2034 min
Education Marketing Leader with Chris RapozoThe Demand Marketing Bootcamp - An Interview with Lynnice WolfMy latest guest on the Marketing Tales Show joined me from the Golden State and helped produce an episode as rich and fruitful as California's Downieville area in the summer of 1849. Lynnice Wolf, a SaaS marketing leader, longtime demand generation expert, PEAK community member, and soon-to-be podcast host, joined the show to share some nuggets from her extensive marketing career. But marketing wasn't always the plan for Lynnice. The dream of being on TV lead her to enroll at California State University Sacramento to pursue a career in broadcasting. However, three years into her studies, she found herself at...2023-07-1332 min
Education Marketing Leader with Chris RapozoVideo Marketing Essentials - An interview with Jeff Long"Content is key; video is king!"That's how I'd summarize my latest interview on the Marketing Tales Show with entrepreneur and video marketing expert Jeff Long, owner of True Focus Media.Jeff found his way into marketing a few years after graduating from Faith Baptist Bible College in Iowa when he started an agency with some friends after not knowing what he should do after graduation. "It was like a God moment where He made things very clear," Jeff recalls. "Once I discovered [my calling], it was like this faucet of creativity flowing out." Jeff started his video marketing agency...2023-07-0634 min
Education Marketing Leader with Chris RapozoThe Benefits of Analytics in B2B Marketing - an interview with Jon PiehlOn the latest episode of the Marketing Tales Show, I had the pleasure of speaking with Jon Piehl, an analytics expert, seasoned marketer, and complex problem solver at Proofpoint Marketing.Jon discovered his interest in digital marketing in the early 2000s during a computer course in high school that taught him how to build websites while the internet was still in its infancy."I started to see the potential of the internet in its ability to promote businesses," Jon recalls. "Not many businesses were doing that then, and I got really excited about what digital marketing would look like in...2023-07-0334 min
Education Marketing Leader with Chris RapozoThe Education Marketer - An interview with Kyle CampbellMy latest guest on the Marketing Tales Show joined me all the way from the United Kingdom.This creative writer with a degree in English from Falmouth University turned his passion for higher education into an occupation.He is a seasoned marketing expert, writer, and internet culture nerd, who shares insightful higher-ed news fortnightly from his Nintendo room in a market town and borough in the Staffordshire region of England.Meet Kyle Campbell, Founder and Managing Director of Education Marketer.When I asked him why he chose to serve the higher-ed industry, he said, "I always loved higher education and...2023-07-0333 min
Education Marketing Leader with Chris RapozoEmail Marketing Tips with Jenna SalernoMy latest guest on the Marketing Tales Show found her way into the industry while working an internship during her Junior year at Florida Atlantic University.Her degree in English with a concentration in writing and rhetoric and love for storytelling matched perfectly with the skills needed to start her career as a content creator.Meet Jenna Salerno, Email Marketing Manager at GPS Trackit and former Marketing Manager at the University of Florida Online. Jenna worked her way up the marketing ladder and has become a digital marketing expert, particularly when it comes to email marketing.We discusses various way...2023-07-0326 min
Education Marketing Leader with Chris RapozoThe Analytical Legal Marketer - An Interview With William McLaughlinMy latest guest on the Marketing Tales Show joined me all the way from Bangkok, Thailand. In 2009, this Pennsylvania native withered away in a cubicle in the capital building in Harrisburg, PA, working "the most boring job you'd ever hope to have" and thought to himself: "I need to get out of the U.S.," packed his bags, hopped on a plane to Southeast Asia, traveled the region, and ultimately settled in The Big Mango because of its rural and likewise metropolitan appeal.Meet William McLaughlin, Markets Manager at KPMG Law, Asia Pacific, and Managing Member of BD Roundtable, a...2023-07-0332 min
Education Marketing Leader with Chris RapozoA Lesson in Higher-Ed Content Strategy an interview with Brian PiperMeet Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, co-author of the 2nd edition of Epic Content Marketing, and my latest guest on the Marketing Tales Show.As a creative writing major, Brian initially wanted to work as a freelance writer for rock climbing and skydiving magazines.This love for skydiving stemmed from his time as an enlisted soldier in the U.S. Army Airborne Infantry. After an honorable discharge, however, he worked as a web developer, leading to a job in advertising.But the desire to get into marketing didn't spark until he read...2023-07-0327 min
Education Marketing Leader with Chris RapozoA Lesson in Demand Marketing - An interview with Joseph LewinMy latest guest on the Marketing Tales show is a seasoned demand gen marketer, podcast host, and the director of an international non-profit organization in Kenya. Meet Joseph Lewin, a man who started his marketing career in Kakamega, a town in western Kenya, about 15 miles north of the Equator, where his wife started the Waweza Movement, a non-profit organization that houses, feeds, and educates 50 children from vulnerable backgrounds. He took photos and videos of kids in Kenya for a sponsorship program, learning how to make the movement by building relationships with local marketers. After leaving Kenya, he and his wife...2023-07-0338 min
Education Marketing Leader with Chris RapozoHow to write compelling student stories - An interview with Giovanni SantanaThose who tell the stories rule the world, and if we had more storytellers like my latest guest on the Marketing Tales Show, the world would be a better place.Meet Giovanni Sanata, a Writer at the University of Florida Online's marketing department.Giovanni earned his Bachelor of Science in Advertising at The University of Florida College of Journalism and Communications and recently received his acceptance letter to join CJC's Mass Communications Masters program.Go Gators! 🐊After earning his undergraduate degree, he worked several marketing jobs until he found his calling at UF Online in 2021.As a CommuniGator, he mainly foc...2023-07-0332 min
Education Marketing Leader with Chris RapozoHow lawyers can earn more business_ a lesson in legal marketing with Alistair MarshallI'm thrilled to share the latest guest on the Marketing Tales show, who joined the podcast all the way from Sydney, Australia, to convey his insights on how to best market a business in the professional services industry, particularly law firms. Alistair Marshall earned his degree in Monetary Economics from the Chartered Banker Institute in England and worked several years in sales in the UK before starting his consultancy business to help law firms market their services.Alistair started helping professional services companies like law firms because of the need he saw due to a lack of business development...2023-07-0337 min
Education Marketing Leader with Chris RapozoHow to build an audience - An interview with Dan SanchezMy latest guest on the Marketing Tales show is a former higher-ed marketer turned B2B SaaS evangelist serving higher-ed clients on all things engagement, enrollment, marketing, and student success.But that's not all, folks.He's also the host of the Attention Podcast and Audience Growth teacher at Danchez, Element451's Director of Inbound Marketing, and author of the children's book "I Want To Be A Marketer When I Grow Up."Meet my friend #Danchez, a.k.a Dan Sanchez.Dan's love for graphic design led him to become a marketing leader early in his career.He was well...2023-07-0330 min
Education Marketing Leader with Chris RapozoHow to B2B Market to the Chinese Market - An interview with Christian KleppMy latest guest on the Marketing Tales show is a well-traveled and incredibly cultured international man of mystery who entered this world in the shadows of the Austria Alps, grew up in the Philippines, received his education in the city-state of Singapore, and developed his marketing acumen in Shanghai, China. Meet Christian Klepp, the co-founder and director of client engagement at EINBLICK Consulting Inc., a Toronto-based consulting firm, and host of the B2B Marketers on a Mission Podcast. Christian received his business/commerce degree from the Management Development Institute of Singapore (MDIS) before starting his marketing career over...2023-07-0334 min
Education Marketing Leader with Chris RapozoHow to Marketing A Non-Profit - A Interview with David May from the Los Angeles Regional Food BankIn the latest episode of the Marketing Tales Show, I had the pleasure of speaking with David May, the Director of Marketing and Communications at the Los Angeles Regional Food Bank.David studied at Chapman University in Orange, Calif., and earned both his Bachelor's and Master's degrees in film.Upon graduation, he remained at his alma mater, worked in admissions for several years, then moved into #marketing, working his way into an Assistant Vice President of Web and Digital Media role at the university.After 17 years at Chapman, including his time as a student, David was ready to "finally...2023-07-0332 min
Education Marketing Leader with Chris RapozoThe Adaptable Marketing Leader - an interview with Holly WrightI don't often interview people who used to be in the job I'm in today, but when I do, I make sure we talk about their days at Hannon Hill and how they've evolved since leaving the company. Holly Wright, a Georgia Tech MBA grad, former Hannon Hill marketing specialist, then manager, and current VP of Marketplace Success at Appfire, was the latest guest on the Marketing Tales show. Holly discovered her passion for marketing during her junior year in college when she enrolled in some marketing courses while majoring in industrial design. She enjoyed it so much that she...2023-07-0324 min
Education Marketing Leader with Chris RapozoHow to Get the Most B2B Marketing Qualified Leads (MQLs) - An Interview with Laurie HoodMy latest guest is an amazing marketing leader and the first CMO on my show!Laurie Hood, a proud Clemson University grad, studied economics and computer science before starting her marketing career.Laurie entered the tech marketing arena right out of college. She forged her way through the ranks at many well-known corporations and now holds the position of Chief Marketing Officer at Mobilewalla, a data and artificial intelligence company headquartered in Atlanta, Ga. As a B2B SaaS marketing executive, Laurie’s team uses various marketing channels to get the message about her product out, such as social, SE...2023-07-0334 min
Education Marketing Leader with Chris RapozoHow to Make a Higher-Ed Website More Enrollment Focused - an episode with Bart CaylorMy latest guest first appeared in my car’s speakers as I headed southbound on Georgia SR 400, ready to start a new career. I needed to learn about higher-ed marketing fast, and The Higher Ed Marketer podcast, co-hosted by Bart Caylor, gave me practical higher-ed marketing insights I could use immediately. Bart, a graduate of Anderson University with a degree in graphic design, always knew he wanted to help people succeed and help them solve complex problems. A career in marketing gave him that outlet as he built his first website for his alma mater in 1997. Bart worked for ma...2023-07-0326 min
Education Marketing Leader with Chris RapozoHow to Post Content on LinkedIn - An Interview with Nick BennettMy next guest fell into marketing by chance, and we're all the better for it!Nick Bennett studied Sports & Movement Science at Salem State University, planning to become the next big athletic director or professional sports agent when he realized he needed to further his education to do so or start selling tickets for the Red Sox at $10/hour. No fun! So, he decided to get into sales, which then put him in various marketing roles, eventually earning him a job as Sr. Director of ELG & Evangelism at Airmeet, a virtual event platform focused on a people-first approach. Nick...2023-07-0321 min
Education Marketing Leader with Chris RapozoHow to get started with SEO - an interview with Kaushik PrakashI'm excited about this episode with my friend Kaushik Prakash and can't wait to share it with you! Kaushik and I met a few years ago when I considered making a career change into marketing, and he's been an advisor ever since. Kaushik attended Korea University in Seoul, South Korea, to study Mechanical Engineering to follow his passion for cars, just to find out that he liked to admire them more than to build them. Always on the pulse and seeing upcoming trends, Kaushik rode the Instagram wave when it first arrived in East Asia, started marketing small businesses on...2023-07-0321 min
Education Marketing Leader with Chris RapozoHow Marketers Should Use ChatGPT an interview with Caroline DunnA marketing leader for 20 years, Caroline Dunn, shared her marketing insights with the detailed attention of an electrical engineer on the latest Marketing Tales episode.Electrical engineer?!You heard that right!Caroline earned her BEE and MSECE in electrical engineering from Georgia Tech. She was ready to save the world with her innovations upon graduation and tell everyone about it.However, the engineering communications arm wasn't the best at that time and didn't tell compelling stories about the world-changing innovations engineers created.Her solution?Earn an MBA in marketing, and be the change she wanted to see in the engineering...2023-07-0320 min
Education Marketing Leader with Chris RapozoHow Marketers Create Interest an interview with Teri Marks Sometimes you meet someone so positive that their energy transcends the virtual realm and lifts your mood as if they were right next to you. That's what I felt during my latest interview with Teri Marks, Marketing Manager of Peak Community. Teri started her career in graphic design, working towards an agency life until B2B marketing caught her eye. She quickly realized that's where she wanted to be and has been ever since. Building trust with your audience is essential in B2B marketing. When it comes to social proof, there is no one-size-fits-all approach. Sure, create case studies...2023-07-0320 min
Education Marketing Leader with Chris RapozoHow to Brand Your University - An Interview with Eddie FrancisBack in November 2022, I sat in on a roundtable discussion on social media marketing in higher ed during #AMAHigherEd and noticed Eddie Francis seamlessly moderate the session attended by nearly 30 people with ease.The next morning I saw Eddie at breakfast, introduced myself, struck up a conversation, started following him on LinkedIn, and took note of a social proof campaign he started at Dillard University.Friends, meet Eddie Francis, Dillard University’s Director of Communications and Marketing, part-time lecturer, AMA Higher Education Marketer of the Year Nominee, and host of the “For Our Edification” podcast.Eddie joined Dillard as the Ma...2023-07-0324 min
Education Marketing Leader with Chris RapozoMeet Your Customers Where They Are - An Interview With Jenny StoneMeet your customers where they are, not where you want them to be. I had the privilege of interviewing Jenny Stone, Sr. Director of Business Strategy for one of the largest cloud-based technology companies in the world. Jenny has 15+ years of marketing strategy consulting experience and worked alongside marketing teams across nearly every industry.She has a B.A. in Photography and English and earned a master’s degree in information technology. Despite her master’s degree in IT and a background in front-end programming, Jenny felt the draw towards marketing tech services early in her career. Following the sage advi...2023-07-0327 min
Education Marketing Leader with Chris RapozoHow to Create A Successful Podcast - An Interview with Robb ConlonHave you considered starting a podcast as part of your 2023 marketing efforts? Two things you need to succeed:Be consistentBe in it for the long haulI had the great pleasure of getting Robb Conlon, owner of Westport Studios, on the line to learn about his story and share some advice to help aspiring podcasters get off to the right start. With well over 1,000 podcasts produced across multiple industry verticals, including education, legal, and finance, Robb knows what separates the good from the bad. One benefit to starting a podcast as a marketer is “the relationships you’ll b...2023-07-0320 min
Education Marketing Leader with Chris RapozoHow to get started with video marketing- An Interview with Rob Clark from That Tall FamilyLook up the word Mensch and then become one.When I asked Troy Singer, who to chat with to learn more about video marketing, he mentioned Rob Clark, the creator of That Tall Family.That Tall Family has over 2 million followers across three channels:YouTubeTikTokInstagramThe brand is on track to reach 2 billion organic views in the last 22 months. I thought I’d be a long shot to get Rob on the line, but he graciously agreed to meet and share some of his insights on creating successful videos with me. Rob started making videos during the ea...2023-07-0321 min
Education Marketing Leader with Chris RapozoAlways Lead with Empathy - An interview with Elliot Lollis“Everyone you meet is fighting a battle you know nothing about. Be kind. Always.” Robin WilliamsA quote by the late Robin Williams that lives on because of the mindfulness of people like Elliot Lollis. Elliot, a proud University of South Carolina PR grad, brand strategist, serial question asker, and resident cheerleader at Up&UP, a marketing agency serving higher-ed clients, was my latest guest and subject of today’s marketer story.I first met Elliot and her team at #AMAHigherEd last November and thought, “that’s a fun group,” with their cornhole game in the middle of their conference booth. I later conn...2023-07-0320 min
Education Marketing Leader with Chris RapozoFollow your bliss and success will come An interview with Gary HudoffLeonard Ravenhill once said that “the opportunity of a lifetime must be seized within the lifetime of the opportunity,” and Gary Hudoff did just that four years ago when the bank he initially interviewed for a bank teller’s position offered him a marketing role instead.While studying marketing at his local community college, Gary wasn’t entirely sure what he wanted to do with the rest of his life. He used his cash-handling experience gained in the retail industry to apply for teller positions at banks near his home.He got the job at one bank, but the recruiter at anoth...2023-07-0316 min
Education Marketing Leader with Chris RapozoWelcome to the Marketing Tales ShowWelcome to the Marketing Tales Show with Chris Rapozo, a podcast created to spotlight and highlight marketers, tell their stories, and share their knowledge with those interested in all things marketing.2023-06-2500 min
Education Marketing Leader with Chris RapozoRelationships matter in marketing! An interview with Troy SingerRelationships matterIf I had to sum up my call with Troy Singer, co-host of the Higher Ed Marketer Podcast and Digital Marketing Specialist at Ring Digital, in two words, that’s what I’d say. Troy is a proud Ohio State Buckeye alumn, seasoned marketer, and accomplished podcaster. His civic involvement is admirable, as he serves as a board member at multiple organizations in the greater Dayton metropolitan area. I was first introduced to Troy in July on my way to work through his podcast when I scrambled to learn as much about the higher-ed marketing industry as I could — fast...2023-03-2508 min