Shows
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingNew Changes Coming to Google This Year (Episode 465)New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner: https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gMSubmit a Question - https://www.paidsearchpodcast.com2025-06-0236 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingOptimization Score: 100% Compliant, 0% Profitable (Episode 464)What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/pVJPb9_fX_USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod2025-05-2633 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingSmart Bidding Fails Against Manual Bidding (Episode 463)Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/jUP6KeOOmWcSubmit a Question...2025-05-1937 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDeep Dive: Looking at Metrics of a Successful Account (Episode 462)This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/9sn_mx-jkTYSubmit a Question...2025-05-1232 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing4 Ways To Manage Bad Traffic (Episode 461)Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8sYlGJ8WUUE2025-05-0536 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDeep Dive: Looking At One of My Own Successful Campaigns (Episode 460)An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/2hHxA9hzI2USubmit a Question - https://www...2025-04-2836 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingAnswering Questions about Google Ads (Episode 459)This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://www.joeybidner.comWatch this episode on YouTube: https://youtu.be/lb4tdrdc_DkSubmit a Question - https://www.paidsearchpodcast.comTwitter...2025-04-2138 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingI’m Sick of Scammers in Google Ads (Episode 458)Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/U9Bp3jMmvncSubmit a Question - https://www.paidsearchpodcast.com...2025-04-1430 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingYouTube Campaigns Are Changing (Episode 457)Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/KSTNzbQzPBQSubmit a Question - https://www.paidsearchpodcast.com2025-04-0736 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing2025 Keyword Research & Imposter Syndrome (Episode 456)How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/1RWfEQ_k7y4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod2025-03-3136 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingCustom Labels in Google Ads Shopping (Episode 455)This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/n3tp1Du9ADkSubmit...2025-03-2431 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingGoogle’s Goals Are NOT Your Goals (Episode 454)Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0Submit a Question - https://www.paidsearchpodcast.comT...2025-03-1729 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingThe Best Scripts to Use in Google Ads (Episode 452)What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod2025-03-0335 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingHow Google Ads Keyword Matching Works (Episode 450)Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below.Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdfTry Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/oHcX91DKAY4Submit a Question - https://www...2025-02-1727 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingThe Best Scripts to Use in Google Ads (Episode 452)What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod*****SCRIPT L...2025-02-1035 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingHow Successful are Ads on Google? (Episode 447)This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/HFBxzTPCZi02025-01-2734 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingSearch Terms in Performance Max (Episode 446)This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/y6mFjgyAYQkSubmit a Question...2025-01-2033 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingImproving The Quality of Leads (Episode 445)Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/js9iDcNpRiISubmit a...2025-01-1337 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingHVAC & A/C Lead Generation (Episode 440)HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/e5EAzDusFUc2024-11-2531 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingCRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/8Cn6AR2n4-sSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.2023-08-2139 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingAnswering Questions from Listeners! (Episode #372)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/hUvUbIc1RSUSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.2023-08-0740 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingDifference Between Automated & Manual Bidding (Episode #370)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/This Episode on YouTube: https://youtu.be/kZNThdaaZfESubmit a Question - https://www.paidsearchpodcast.comShow Notes:The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.2023-07-2443 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingAll About Budgets in Google Ads (Episode #369)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comWatch this episode on YouTube: https://youtu.be/uKxPAHGmXpQShow Notes:This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!2023-07-1745 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingAre You Still in PHASE ONE of Google Ads Optimization? (Episode #368)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comWatch this episode on YouTube: https://youtu.be/e5hJwbHi_NgShow Notes:This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.2023-07-1044 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingHow Many Keywords Should You Have? (Episode #367)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.2023-07-0341 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingBONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)Get Opteo for free for two months - https://opteo.com/pspWatch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20kChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features...2023-06-2943 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingOptimize Your Shopping Ads with a Special Guest! (Episode #366)Get Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.2023-06-2647 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingWhy Are You Getting Traffic But No Sales? (Episode #364)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no results from your keywords. Also Chris answers a question from a listener in Seattle and discusses the Metric of the Week!2023-06-1945 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingRanked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top ranking in your paid ads.2023-06-1250 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingThe 4 Phases of Google Ads Success (Episode #362)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Schaeffer discusses the definition of a conversion and answers a question from a listener.2023-06-0548 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingHow to Manage Risk in Google Ads (Episode #361)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - http://www.paidsearchpodcast.comShow Notes:Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers a question from a podcast listener and discusses clickthrough rate (CTR).2023-05-2944 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing359: How To Measure Click Types in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best...2023-05-0842 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing358: Answers to Your Google Ads QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more! (3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should...2023-04-2444 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing357: Let’s Talk Max Conversion Bidding in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.We need your help! Please...2023-04-1749 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads CampaignPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it...2023-02-1352 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing329: Ad Extensions Are Becoming Assets in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Show Notes:In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset...2022-09-2639 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing327: Frequency Capping in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and...2022-09-1241 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing323: The New Google Tag Looks Amazing!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About the Google tag - https://support.google.com/tagmanager/answer/11994839Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Show Notes:Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you c...2022-08-1541 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing321: How to Get to the Top of Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter. 2022-08-0154 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing320: 3 Ways to Improve Quality ScorePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Show Notes:Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think...2022-07-2545 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing319: The 3 Rules of Google Ads ManagementPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. (8:20) The first rule of Google Ads management - Bids and Budget(24:04) The second rule of Google Ads management...2022-07-181h 00The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing314: Week 1 Checklist for New Google Ads CampaignsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).2022-06-1349 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing313: How to Improve Your Clickthrough Rate in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot...2022-06-061h 01The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing312: How to Get Better Leads from Google Ads Using What You Can Control to Your AdvantagePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former...2022-05-301h 02The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing311: Click Share Column Deep DivePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696Show Notes:Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data...2022-05-2354 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing304: How to Eliminate Google Ads StressPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro to topic(9:42) Search t...2022-03-2854 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing301: Beginner's Guide to Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and sa...2022-03-0757 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing300: The State of Google Ads (What's Changed and What's the Same)Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP(12:52) Limited ad stat...2022-02-2857 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing299: What Kind of Results to Expect from a YouTube Campaign in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your...2022-02-2147 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing298: How to Build a YouTube Campaign in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through...2022-02-1445 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing297: 5 Data Columns in Google Ads You Must Understand!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:About optimization score - https://support.google.com/google-ads/answer/9061546Relative CTR - https://support.google.com/google-ads/answer/2454071 Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625About view-through conversions - https://support.google.com/google-ads/answer/6270625Show Notes:2022-02-0748 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696About negative keywords - https://support.google.com/google-ads/answer/2453972Show Notes:We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate vs. engaged sessions, transitioning a complex...2022-01-3158 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:Choose your bid and budget - https://support.google.com/google-ads/answer/2375454About average daily budgets - https://support.google.com/google-ads/answer/6385083Show Notes:The most common questions from clients center around budget, so in this episode, Chris and Jason are answering the questions they...2022-01-241h 02The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing294: Responsive Search Ads Deep Dive - Part 3Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspPreview ads on Opteo - https://opteo.com/ad-previewJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791Show Notes:This week we're wrapping up our 3-part deep dive into responsive search ads by reviewing tips for entering headlines, discussing how to create new...2022-01-1753 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing293: Responsive Search Ads Deep Dive - Part 2Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspPreview ads on Opteo - https://opteo.com/ad-previewChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791Show Notes:This week we're continuing our deep dive into responsive search ads by breaking down the more technical side RSAs according to the Google Ads...2022-01-1047 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing292: Responsive Search Ads Deep Dive - Part 1Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101About cross-campaign asset reporting for responsive search ads - https://support.google.com/google-ads/answer/9781208Show Notes:As we start off 2022, we both agree responsive search ads are the most important topic of...2022-01-0352 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing291: What Worked Awesome in Google Ads This YearPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022. (7:21) Being fluent in “funnel” language(18:22) Using conversion values...2021-12-2756 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022. (4:44) Match...2021-12-201h 02The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing289: How to Trust Your Instincts with Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways of doing things, but you as the business owner/employee know your business. In this episode, we're talking about how to trust your instincts and communicate with your agency. They...2021-12-1335 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing288: What is Going on with Phrase Match Keywords?Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to recap the changes to phrase match and broad match modified incorporated earlier this year as mentioned in this Google Ads Help article. If you embrace it by using...2021-12-0645 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing287: B2B Campaigns in a B2C WorldPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the search never ends...2021-11-2943 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing286: Google Ads Q&A With Some Awesome QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week it's another Q&A episode with some great questions from our listeners about the correlation between maximizing conversions and high CPC, the value of long-tail keywords, how the presence of different match types of the same keywords may affect the ad group, reducing the damage of "other search terms,"...2021-11-2250 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing285: The Places Where Your PPC Campaign Could Be LeakingPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.(6:59) What is a "leaky" campaign vs. a bad campaign?(9:50) #1. Broad keywords (15:11) #2. Search partners + Google search(22:39) #3. D...2021-11-1549 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing284: Longtail Keywords Are DeadPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we’re defining longtail keywords, why we used them, why they’re “dead,” and why we’ve replace...2021-11-0852 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing283: Simple and Essential Questions for Improving Your Google Ads ResultsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Running a successful Google Ads campaign continues to become more and more complex. In this episode, the guys are answering some simple and essential questions to help you slow down, simplify your thinking, and achieve your goal. (9:08) What do you want - leads or sales? Who has those l...2021-11-0152 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing280: How to Minimize Bad Traffic on Search CampaignsPlease support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/Show Notes:“Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. But what if you’ve already maxed out your budget? In this episode, we’re discussing different strategies to make your traffic better by being more selective about the traffic you get. Rem...2021-10-1142 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing279: How We Keep Conversion Tracking Simple and EasyPlease support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week we're doing a deep dive to help simplify a topic that affects everything you do inside Google Ads - conversions and conversion tracking. We discuss what generated the idea to do the episode, why conversion tracking is so important, what we’re seeing with our clients, ways to track conver...2021-10-0441 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/Show Notes:Change is coming. Expanded Text Ads are phasing out next year and being replaced with responsive search ads. In this episode, we’re getting you up to date on the latest news and explaining what responsive search ads are and the performance we’ve seen from them. We’ll also do some highe...2021-09-2741 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, the guys are answering some questions from listeners about close variants, geo keywords, seeing your clients' ads in the search engine, optimizing for first-page bids, and audience campaigns. (2:57) Q: If Google is already showing my ads for close variants of a keyword, what's the benefit of addi...2021-09-2044 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing276: The Right Way to Run Brand Campaigns in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to do it right as well as common problems that can fuel false success metrics.Defining a brand campaign (3:07)When you have someone searching for your company name (or...2021-09-1333 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing136: Live Junk Removal Google Ads PPC Audit!!!Try Opteo free for 30 days - https://opteo.com/ Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Chris Schaeffer Training Videos - http://store.chrisschaeffer.com/ PSP Insider 3: How To Get Local Clients - https://gum.co/insider003 Hi everyone, today we do a live audit of the keywords and search terms on a junk removal Google Ads campaign. We breakdown what was wrong with the keywords and search terms in the first month, how the campaign was fixed in a very simple way, and the fantastic search terms that t...2019-01-2838 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing129: What to do when a good Google Ads campaign goes bad?Episode sponsor: Get a free custom proposal - Directive Consulting Show notes: Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go...2018-12-0233 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing128: Talking Google Ads Scripts With Fred Vallaeys, CEO at OptmyzrTry out Optmyzr and tell them the Paid Search Podcast boys sent you! Follow Fred Vallaeys on Twitter PSP Insider Yes! Welcome back to the Paid Search Podcast. This week we interviewed Fred Vallaeys, the CEO at Optmyzr. Fred is a true Google Ads scripts expert, a wealth of knowledge on the topic of scripts, and we were fortunate to have the opportunity to interview him. Thanks for checking out the PSP and enjoy the episode!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLE...2018-11-1840 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing127: How to manage a large number of Google Ads accountsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ Hi everyone, welcome back to the PSP! This week we cover a topic for the busy freelancers and agency employees out there. We share some insights on how to manage a large number of Google Ads accounts. We go over some tips and share some insights we've learned from over the years. We hope this episode helps, and thanks for listening!On YouTube, please click that LIKE button and subscribe for new episodes every Mond...2018-11-1244 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing126: How to get in front of a high income audience on Google AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ On today's episode we talk about how to get in front of a high income audience on Google Ads. We give multiple tips and strategies to get in front of high income people, and we hope this episode helps. Thanks for listening and enjoy the show.On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with...2018-11-0546 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing125: How To Grow Your Brand Awareness For $100 A Month On Google AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ On today's episode we explain how for just $100 a month you can significantly grow your brand awareness with Google Ads. These tips are for specifically brand awareness, and we hope you enjoy the episode!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/ho...2018-10-2847 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing124: How to optimize an already optimized Google Ads PPC campaignCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ Sometimes life gives you lemons, you make lemonade, and then your boss wants you to make a lemon meringue pie on top of that. Really bro? A lemon meringue pie when I already made lemonade from this pile of lemons! But yes, that's the situation Google Ads managers find themselves in sometimes. Sometimes a client or boss wants you to squeeze even more value out of an already super optimized campaign. Or sometimes business owners might thin...2018-10-2243 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing123: How to transition your amateur Google Ads account to a professional levelCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Have you ever listened to our show and thought, "wow, I really like the way these guys talk about Google Ads, and I'd love to run my campaigns like they do, but I'm stuck with the way I made my campaigns and I'll never run a professional setup like them." If you've ever thought that, this is the show for you. We teach you how to quickly and simply transition your account from a messy, unorganized, and amateur setup, to a beautiful, clean, and professional se...2018-10-1539 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing122: Google Ads For Urgent Care ClinicsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Today we do a deep dive on Google Ads tips for urgent care clinics. Chris has a lot of Google Ads management experience with urgent care clinics, and he provides some great nuggets today. Thanks for listening and enjoy the show!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/google-ads-for-urgent-care-clinics/2018-10-0741 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing121: Benefits of Linking Google Ads and AnalyticsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Back at it again with the number one Google Ads podcast! This week we're talking about the benefits of linking Google Ads and Google Analytics, and we cover lots of specific examples. Enjoy! On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/linking-google-ads-and-analytics/ Chris Schaeffer - http://www.chrisschaeffer.com/ ...2018-09-2941 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing120: How We Use The AdWords EditorCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We are asked all the time about the Google AdWords Editor! It's a great tool and helps out Google Ads campaign managers a ton. On today's show, learn how two Google Ads professionals use the AdWords Editor and what can you do with AdWords Editor. Thanks for watching, and enjoy the show! AdWords Editor - https://ads.google.com/home/tools/ads-editor/ Show notes - https://paidsearchpodcast.com/adwords-editor/ On YouTube, please click that LIKE button and subscribe for new e...2018-09-2341 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing119: Time To Revisit Automatic Bidding Strategies In Google AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion ab...2018-09-1530 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing118: Are You Doing Google Ads Correctly?Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Is our Google Ads campaign being run correctly? Is it being run professionally? Is it being run as good as it can possibly be run? These are questions Google AdWords advertisers and agencies ask themselves all the time. On this episode we're presenting a checklist to run through to see if your Google Ads are being run correctly and at a top, professional level. Show notes - https://paidsearchpodcast.com/are-you-doing-google-ads-correctly/ On YouTube, please click that LIKE button and su...2018-09-0838 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing117: Dominate Call Only AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Call me maybe! Hi everyone, call only ads rock and are a great feature in Google Ads. Today we break down the basics of call only ads, and then we give some super advanced call only ads tips! Thanks for listening! Show notes - https://paidsearchpodcast.com/call-only-ads On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends...2018-09-0345 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/
Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targeting options in Google Ads. We talk about the different targeting options, how we use them, and what this data is based on.
Show notes - https://paidsearchpodcast.com/demographics-in-google-ads/
Google Ads Help article about demographic targeting - https://support.google.com/google-ads/answer/2580383
On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share...2018-08-2531 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing115: 4 Super Advanced Google Ads TipsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exclusion on display campaigns. Then we get into our 4 super advanced Google Ads tips. We hope you enjoy the episode, and thanks for listening! Google to yank advertisers’ option to exclude all mobile apps from display campaigns - https://searchengineland.com/action-needed-if-youre-using-adsenseformobileapps-com-to-exclude-apps-from-google-display-campaigns-303080 On YouTube, please click that LIKE...2018-08-1933 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing114: Google Ads For Home And Auto Insurance AgentsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, and welcome back to the place to be, the PSP. Today we start off the show with an update about a workaround to the soon to be gone mobile app placement exclusion that a listener sent in. And then we do a deep dive on how we would run a Google Ads campaign for a home and auto insurance agent. Thanks for listening and enjoy the show! On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AN...2018-08-1442 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing113: Important Google Ads UpdatesCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an important display network placement exclusion and the new audience overlay feature on search campaigns. 2018-08-0543 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing112: How We Manage Manual Keyword Bids In Google AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We back we back!!! Welcome back to the PSP, the place to be, the number one AdWords aka Google Ads aka search engine marketing podcast in the galaxy! This week we're continuing our real talk discussion on bidding in Google Ads and we specifically focus on how we manage manual bids in Google AdWords week to week and month to month. Enjoy! On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iT...2018-07-2936 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing111: Advanced Talk On AdWords Bidding OptionsHi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding? Please click that LIKE button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! AND PLEASE leave us a review on iTunes, thanks! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC...2018-07-0938 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads)Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc
Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into the new Google AdWords interface. We cover the best, new features in the new Google Ads interface. And we also highlight two crucial features the new interface is missing.
How are you liking the new Google Ads interface?
What are...2018-07-0132 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing109: AdWords For RestaurantsHello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales.
Have you ever run an AdWords campaign for a restaurant?
What's your best tip for running a restaurant campaign on AdWords?
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
Please share the show on Facebook, Twitter, LinkedIn, and "the gram."
And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.
...2018-06-2534 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing108: Easiest Website And Landing Page Optimization (not clickbait)Wow, sometimes you find a gem out there. And boy did we find one. It's called Google Optimize and it makes website and landing page optimization easy. This tool is awesome. We cover what we know so far about Google Optimize, how to set it up, and how we plan to use it.
Google Optimize - https://www.google.com/analytics/optimize/
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than...2018-06-1821 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing107: How To Sell AdWords ManagementOn today's show we get into the business of AdWords. We talk about how the fundamentals of AdWords play a role in how we sell Google AdWords management to clients, and we also go over our answers to common questions and AdWords objections we get from potential clients.
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.
Did you hear about our new podcast? Check...2018-06-1135 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing106: The Most Common Google AdWords Questions (ANSWERED)The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday.
On today's show we're talking about how everything inside of AdWords is connected, and how we keep that interconnectivity in mind when we seek to answer the most common AdWords questions. So in today's show we're going to answer the most common questions we get about Google AdWords, in terms of improving your performance, and you'll see how for each question there are multiple possible answers, and that is because everything inside of AdWords is...2018-06-0338 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing105: Real Talk About AdWords Quality ScoreHi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management.
Expected clickthrough rate - https://support.google.com/adwords/answer/1659696
Ad relevance - https://support.google.com/adwords/answer/1659752
Landing page experience - https://support.google.com/adwords/answer/1659694
Follow up on your Quality Score diagnosis - https://support.google.com/adwords...2018-05-2835 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing104: How To Make AdWords Profitable (profit calculator)Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profitable and if not, how to get it there. We breakdown the key factors that make up the AdWords profitability calculation, and we also share a free AdWords profit calculator that Jason made to help people determine AdWords profitability.
Explaining AdWords Profitability - https://rothmanppc.com/explaining-adwords-profitability/
AdWords Profit Calculator - https://rothmanppc.com/profit/
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
...2018-05-1931 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing103: Don't Confuse Your Ad Copy With KeywordsWelcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening!
PPC Resources - https://paidsearchpodcast.com/resources/
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on...2018-05-1128 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing102: How To Build A Successful Display Campaign in AdWordsWelcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns.
We...2018-04-3034 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing101: How To Find The Best AdWords Management CompanyShould you manage your AdWords campaigns yourself, have an employee manage, or hire an AdWords management company? In this episode we break down what kinds of services AdWords management companies offer, when you should hire them, and how to find the best AdWords management company for your needs. We hope this episode helps, and thanks for listening.
PPC Resources - https://paidsearchpodcast.com/resources/
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
Please share the show on Facebook, Twitter, LinkedIn, and "the gram."
And please leave us a review and rating on iTunes, that helps...2018-04-2130 min