Chris Schaeffer - Podcast Details

Shows

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing #1 Secret to Improving Broad Match Keywords (Episode 503)If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out of your broad match keywords.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2026-03-0921 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing How Exact Match Keywords Actually Function (Episode 502)This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2026-03-0226 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Demystifying Performance Max (Episode 501)This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

2026-02-2329 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 6 REALLY GOOD Questions from Listeners (Episode 500)This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for performance.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2026-02-1630 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 3 Reasons Your Google Ads is Wasting Money (Episode 499)Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and the goals you set in Google Ads do not reflect the results you are getting! Let's talk about that.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2026-02-0926 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Big Changes Coming to Shopping Campaigns in February (Episode 498)Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are trying to get a job with an agency or as an in-house marketing manager.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https...

2026-02-0225 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Q&A: Answering Questions from Listeners (Episode 497)Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we are talking about how to deal with a sudden drop in performance, the recommendation system, the many different campaign types, and the "bid for new customers" option in search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2026-01-2629 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing PPC for Home Services is Dying (Episode 496)This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk about why the ppc home service industry is dying.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2026-01-1928 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Ranking Bid Strategies From Worst to Best (Episode 495)This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BEST one. And that means there are a lot of others that are basically trash.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2026-01-1230 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing PPC Basics - Simple Ad Strategy That Works (Episode 494)This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2026-01-0529 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-12-0132 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Answering PPC Questions from Subscribers (Episode 489)Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads services.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-11-2434 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing PPC Basics - How to Pick The Best Keywords (Episode 488)This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-11-1732 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing PPC Basics - Building Your First Campaign (Episode 487)This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-11-1032 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Should You Try Microsoft Ads? (Episode 486)This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

2025-11-0328 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing PPC Basics: How to Get Phone Calls (Episode 485)This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-10-2729 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-10-2048 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing PPC Basics: How to Improve Quality Score (Episode 483)This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-10-1334 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing A Warning to 10+ Year Old Accounts (Episode 481)This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-09-2935 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Huge Q&A About Google Ads (Episode 480)This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-09-2140 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing How to Revive a Stale Campaign (Episode 479)This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

2025-09-1532 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing The Right Way to Use Audiences (Episode 476)What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you to hear!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/n1Bt9LHwSs0...

2025-08-1833 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/O9x9Y6KQbtk...

2025-08-1134 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing How to Audit a Failing Google Ads Account (Episode 473)If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Learn how to audit your own campaign and find the solution to your broken campaigns!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/e8JpIqsrzqsSubmit a...

2025-07-2830 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Answering Questions from Listeners! (Episode 472)This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/iout4Jkq670Submit a Question - https://www.paidsearchpodcast.com

2025-07-2132 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing The Budget Bulls-Eye Principle (Episode 469)Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget in Google Ads. If you budget is too small it can actually keep you from getting conversions! Let's talk about it!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/guosUGMayEkSubmit a...

2025-06-3022 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQSubmit a Question - https://www.paidsearchpodcast.com

2025-06-2335 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing New Changes Coming to Google This Year (Episode 465)New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner: https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gMSubmit a Question - https://www.paidsearchpodcast.com

2025-06-0236 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Optimization Score: 100% Compliant, 0% Profitable (Episode 464)What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/pVJPb9_fX_USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

2025-05-2633 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Smart Bidding Fails Against Manual Bidding (Episode 463)Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/jUP6KeOOmWcSubmit a Question...

2025-05-1937 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Deep Dive: Looking at Metrics of a Successful Account (Episode 462)This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/9sn_mx-jkTYSubmit a Question...

2025-05-1232 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 4 Ways To Manage Bad Traffic (Episode 461)Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8sYlGJ8WUUE

2025-05-0536 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/2hHxA9hzI2USubmit a Question - https://www...

2025-04-2836 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Answering Questions about Google Ads (Episode 459)This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://www.joeybidner.comWatch this episode on YouTube: https://youtu.be/lb4tdrdc_DkSubmit a Question - https://www.paidsearchpodcast.comTwitter...

2025-04-2138 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing I’m Sick of Scammers in Google Ads (Episode 458)Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/U9Bp3jMmvncSubmit a Question - https://www.paidsearchpodcast.com...

2025-04-1430 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing YouTube Campaigns Are Changing (Episode 457)Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/KSTNzbQzPBQSubmit a Question - https://www.paidsearchpodcast.com

2025-04-0736 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 2025 Keyword Research & Imposter Syndrome (Episode 456)How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/1RWfEQ_k7y4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

2025-03-3136 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Custom Labels in Google Ads Shopping (Episode 455)This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/n3tp1Du9ADkSubmit...

2025-03-2431 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Google’s Goals Are NOT Your Goals (Episode 454)Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0Submit a Question - https://www.paidsearchpodcast.comT...

2025-03-1729 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing The Best Scripts to Use in Google Ads (Episode 452)What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

2025-03-0335 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing How Google Ads Keyword Matching Works (Episode 450)Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below.Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdfTry Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/oHcX91DKAY4Submit a Question - https://www...

2025-02-1727 min

2025-02-1035 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing How Successful are Ads on Google? (Episode 447)This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/HFBxzTPCZi0

2025-01-2734 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Search Terms in Performance Max (Episode 446)This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/y6mFjgyAYQkSubmit a Question...

2025-01-2033 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Improving The Quality of Leads (Episode 445)Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/js9iDcNpRiISubmit a...

2025-01-1337 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing HVAC & A/C Lead Generation (Episode 440)HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/e5EAzDusFUc

2024-11-2531 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/8Cn6AR2n4-sSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.

2023-08-2139 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Answering Questions from Listeners! (Episode #372)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/hUvUbIc1RSUSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.

2023-08-0740 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Difference Between Automated & Manual Bidding (Episode #370)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/This Episode on YouTube: https://youtu.be/kZNThdaaZfESubmit a Question - https://www.paidsearchpodcast.comShow Notes:The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.

2023-07-2443 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing All About Budgets in Google Ads (Episode #369)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comWatch this episode on YouTube: https://youtu.be/uKxPAHGmXpQShow Notes:This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!

2023-07-1745 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comWatch this episode on YouTube: https://youtu.be/e5hJwbHi_NgShow Notes:This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.

2023-07-1044 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing How Many Keywords Should You Have? (Episode #367)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.

2023-07-0341 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)Get Opteo for free for two months - https://opteo.com/pspWatch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20kChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features...

2023-06-2943 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Optimize Your Shopping Ads with a Special Guest! (Episode #366)Get Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.

2023-06-2647 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Why Are You Getting Traffic But No Sales? (Episode #364)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no results from your keywords. Also Chris answers a question from a listener in Seattle and discusses the Metric of the Week!

2023-06-1945 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top ranking in your paid ads.

2023-06-1250 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing The 4 Phases of Google Ads Success (Episode #362)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Schaeffer discusses the definition of a conversion and answers a question from a listener.

2023-06-0548 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing How to Manage Risk in Google Ads (Episode #361)Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - http://www.paidsearchpodcast.comShow Notes:Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers a question from a podcast listener and discusses clickthrough rate (CTR).

2023-05-2944 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 359: How To Measure Click Types in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best...

2023-05-0842 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 358: Answers to Your Google Ads QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more! (3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should...

2023-04-2444 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 357: Let’s Talk Max Conversion Bidding in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.We need your help! Please...

2023-04-1749 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads CampaignPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it...

2023-02-1352 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 329: Ad Extensions Are Becoming Assets in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Show Notes:In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset...

2022-09-2639 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 327: Frequency Capping in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and...

2022-09-1241 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 323: The New Google Tag Looks Amazing!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About the Google tag - https://support.google.com/tagmanager/answer/11994839Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Show Notes:Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you c...

2022-08-1541 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 321: How to Get to the Top of Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.

2022-08-0154 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 320: 3 Ways to Improve Quality ScorePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Show Notes:Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think...

2022-07-2545 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 319: The 3 Rules of Google Ads ManagementPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. (8:20) The first rule of Google Ads management - Bids and Budget(24:04) The second rule of Google Ads management...

2022-07-181h 00

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 314: Week 1 Checklist for New Google Ads CampaignsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

2022-06-1349 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 313: How to Improve Your Clickthrough Rate in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot...

2022-06-061h 01

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 312: How to Get Better Leads from Google Ads Using What You Can Control to Your AdvantagePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former...

2022-05-301h 02

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 311: Click Share Column Deep DivePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696Show Notes:Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data...

2022-05-2354 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 304: How to Eliminate Google Ads StressPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro to topic(9:42) Search t...

2022-03-2854 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 299: What Kind of Results to Expect from a YouTube Campaign in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your...

2022-02-2147 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 298: How to Build a YouTube Campaign in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through...

2022-02-1445 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 297: 5 Data Columns in Google Ads You Must Understand!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:About optimization score - https://support.google.com/google-ads/answer/9061546Relative CTR - https://support.google.com/google-ads/answer/2454071 Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625About view-through conversions - https://support.google.com/google-ads/answer/6270625Show Notes:

2022-02-0748 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:Choose your bid and budget - https://support.google.com/google-ads/answer/2375454About average daily budgets - https://support.google.com/google-ads/answer/6385083Show Notes:The most common questions from clients center around budget, so in this episode, Chris and Jason are answering the questions they...

2022-01-241h 02

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 287: B2B Campaigns in a B2C WorldPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the search never ends...

2021-11-2943 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 285: The Places Where Your PPC Campaign Could Be LeakingPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.(6:59) What is a "leaky" campaign vs. a bad campaign?(9:50) #1. Broad keywords (15:11) #2. Search partners + Google search(22:39) #3. D...

2021-11-1549 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 284: Longtail Keywords Are DeadPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we’re defining longtail keywords, why we used them, why they’re “dead,” and why we’ve replace...

2021-11-0852 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 280: How to Minimize Bad Traffic on Search CampaignsPlease support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/Show Notes:“Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. But what if you’ve already maxed out your budget? In this episode, we’re discussing different strategies to make your traffic better by being more selective about the traffic you get. Rem...

2021-10-1142 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 279: How We Keep Conversion Tracking Simple and EasyPlease support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week we're doing a deep dive to help simplify a topic that affects everything you do inside Google Ads - conversions and conversion tracking. We discuss what generated the idea to do the episode, why conversion tracking is so important, what we’re seeing with our clients, ways to track conver...

2021-10-0441 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/Show Notes:Change is coming. Expanded Text Ads are phasing out next year and being replaced with responsive search ads. In this episode, we’re getting you up to date on the latest news and explaining what responsive search ads are and the performance we’ve seen from them. We’ll also do some highe...

2021-09-2741 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, the guys are answering some questions from listeners about close variants, geo keywords, seeing your clients' ads in the search engine, optimizing for first-page bids, and audience campaigns. (2:57) Q: If Google is already showing my ads for close variants of a keyword, what's the benefit of addi...

2021-09-2044 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 276: The Right Way to Run Brand Campaigns in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to do it right as well as common problems that can fuel false success metrics.Defining a brand campaign (3:07)When you have someone searching for your company name (or...

2021-09-1333 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 136: Live Junk Removal Google Ads PPC Audit!!!Try Opteo free for 30 days - https://opteo.com/ Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Chris Schaeffer Training Videos - http://store.chrisschaeffer.com/ PSP Insider 3: How To Get Local Clients - https://gum.co/insider003 Hi everyone, today we do a live audit of the keywords and search terms on a junk removal Google Ads campaign. We breakdown what was wrong with the keywords and search terms in the first month, how the campaign was fixed in a very simple way, and the fantastic search terms that t...

2019-01-2838 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 129: What to do when a good Google Ads campaign goes bad?Episode sponsor: Get a free custom proposal - Directive Consulting Show notes: Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go...

2018-12-0233 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 128: Talking Google Ads Scripts With Fred Vallaeys, CEO at OptmyzrTry out Optmyzr and tell them the Paid Search Podcast boys sent you! Follow Fred Vallaeys on Twitter PSP Insider Yes! Welcome back to the Paid Search Podcast. This week we interviewed Fred Vallaeys, the CEO at Optmyzr. Fred is a true Google Ads scripts expert, a wealth of knowledge on the topic of scripts, and we were fortunate to have the opportunity to interview him. Thanks for checking out the PSP and enjoy the episode!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLE...

2018-11-1840 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 127: How to manage a large number of Google Ads accountsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ Hi everyone, welcome back to the PSP! This week we cover a topic for the busy freelancers and agency employees out there. We share some insights on how to manage a large number of Google Ads accounts. We go over some tips and share some insights we've learned from over the years. We hope this episode helps, and thanks for listening!On YouTube, please click that LIKE button and subscribe for new episodes every Mond...

2018-11-1244 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 126: How to get in front of a high income audience on Google AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ On today's episode we talk about how to get in front of a high income audience on Google Ads. We give multiple tips and strategies to get in front of high income people, and we hope this episode helps. Thanks for listening and enjoy the show.On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with...

2018-11-0546 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 125: How To Grow Your Brand Awareness For $100 A Month On Google AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ On today's episode we explain how for just $100 a month you can significantly grow your brand awareness with Google Ads. These tips are for specifically brand awareness, and we hope you enjoy the episode!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/ho...

2018-10-2847 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 124: How to optimize an already optimized Google Ads PPC campaignCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ PSP Insider - https://paidsearchpodcast.com/insider/ Sometimes life gives you lemons, you make lemonade, and then your boss wants you to make a lemon meringue pie on top of that. Really bro? A lemon meringue pie when I already made lemonade from this pile of lemons! But yes, that's the situation Google Ads managers find themselves in sometimes. Sometimes a client or boss wants you to squeeze even more value out of an already super optimized campaign. Or sometimes business owners might thin...

2018-10-2243 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 123: How to transition your amateur Google Ads account to a professional levelCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Have you ever listened to our show and thought, "wow, I really like the way these guys talk about Google Ads, and I'd love to run my campaigns like they do, but I'm stuck with the way I made my campaigns and I'll never run a professional setup like them." If you've ever thought that, this is the show for you. We teach you how to quickly and simply transition your account from a messy, unorganized, and amateur setup, to a beautiful, clean, and professional se...

2018-10-1539 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 122: Google Ads For Urgent Care ClinicsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Today we do a deep dive on Google Ads tips for urgent care clinics. Chris has a lot of Google Ads management experience with urgent care clinics, and he provides some great nuggets today. Thanks for listening and enjoy the show!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/google-ads-for-urgent-care-clinics/

2018-10-0741 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 121: Benefits of Linking Google Ads and AnalyticsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Back at it again with the number one Google Ads podcast! This week we're talking about the benefits of linking Google Ads and Google Analytics, and we cover lots of specific examples. Enjoy! On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/linking-google-ads-and-analytics/ Chris Schaeffer - http://www.chrisschaeffer.com/ ...

2018-09-2941 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 120: How We Use The AdWords EditorCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We are asked all the time about the Google AdWords Editor! It's a great tool and helps out Google Ads campaign managers a ton. On today's show, learn how two Google Ads professionals use the AdWords Editor and what can you do with AdWords Editor. Thanks for watching, and enjoy the show! AdWords Editor - https://ads.google.com/home/tools/ads-editor/ Show notes - https://paidsearchpodcast.com/adwords-editor/ On YouTube, please click that LIKE button and subscribe for new e...

2018-09-2341 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 119: Time To Revisit Automatic Bidding Strategies In Google AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion ab...

2018-09-1530 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 118: Are You Doing Google Ads Correctly?Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Is our Google Ads campaign being run correctly? Is it being run professionally? Is it being run as good as it can possibly be run? These are questions Google AdWords advertisers and agencies ask themselves all the time. On this episode we're presenting a checklist to run through to see if your Google Ads are being run correctly and at a top, professional level. Show notes - https://paidsearchpodcast.com/are-you-doing-google-ads-correctly/ On YouTube, please click that LIKE button and su...

2018-09-0838 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 103: Don't Confuse Your Ad Copy With KeywordsWelcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening! PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on...

2018-05-1128 min

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing 102: How To Build A Successful Display Campaign in AdWordsWelcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns. We...

2018-04-3034 min