Shows
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing359: How To Measure Click Types in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best...2023-05-0842 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing358: Answers to Your Google Ads QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more! (3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should...2023-04-2444 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing357: Let’s Talk Max Conversion Bidding in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.We need your help! Please...2023-04-1749 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more!(3:38) Can you have too few keywords in Google Ads?(9:18) Dealing with different time zones(16:26) What to do when your Google Ads results start getting worse2023-04-1052 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing355: There’s Always a Solution with Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering solutions for those common problems. (7:47) How to test different landing pages with Google Ads(14:43) How to get in front of the...2023-04-0339 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing354: What Are Close Variant Keywords?Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:https://support.google.com/google-ads/answer/9342105 Show Notes:You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.2023-03-2736 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing353: Bidding Strategies in 2023Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type.We need your help! Please help us grow...2023-03-1341 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing352: Interesting New Features in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.We need your help! Please...2023-03-0629 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads. (2:51) How to transition from single keyword ad groups(8:12) When to use negative...2023-02-2749 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing350: The Right Way to Think About Responsive Search AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843Show Notes:Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that...2023-02-2044 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads CampaignPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it...2023-02-1352 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing348: How to Launch a Brand-New Google Ads Account for Long-Term SuccessPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.(5:25) Our mindset for new account builds in Google Ads(9:07) Using...2023-02-0649 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads, location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.(4:04) Do you use the form asset i...2023-01-3040 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and MorePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status. (2:57) Do you follow a Google Ads management optimization routine?(8:29) Should you add negative keywords at...2023-01-2338 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing345: Image Asset Deep DivePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Link:https://support.google.com/google-ads/answer/9566341Show Notes:In this episode, we're doing a deep dive into image assets (formerly called image extensions) from basic requirements to technical aspects to what we've learned about optimizing image assets based on metrics. (6:24) Image asset overview2023-01-1651 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing344: What's Going On?Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.(4:03) Google Ads in 2022(8:16) Don’t fight the system(23:20) Ke...2023-01-0949 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing343: How to Lower Your Cost per Conversion - Part 2: ConversionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.(6:05) Intro to topic(9:49) Add negative keywords(17:19) Find better keywords(22:34...2022-12-2649 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing342: How to Lower Your Cost per Conversion - Part 1: Cost per ClickPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods...2022-12-1945 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing341: Fundamental Truths About Google Ads That Will Never ChangePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that wi...2022-12-1247 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing340: How to Create a Professional Google Ads ReportPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/features/reports/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns. In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for t...2022-12-0839 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing339: The Best Google Ads Strategies for Small Business Owners Trying to Generate LeadsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:There are so many small businesses that could be benefitting from Google Ads, but they don't know the best strategies to maximize their lead generation. In this episode, we'll be discussing the best of the best campaign type, bidding strategy, keywords, and conversion actions in Google Ads for small businesses. 2022-12-0537 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing338: Decisions You Have to Make in Google Ads Part 2Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with...2022-11-2839 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing337: Decisions You Have to Make in Google Ads Part 1Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share...2022-11-2140 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re DoingPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of...2022-11-1441 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing335: Advanced Discussion on Dynamic Search AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable...2022-11-0733 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing334: The Best Google Ads Q&A Episode We’ve Ever DonePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more. (5:10) Is smart bidding + RSA + broad match ideal?(15:41) Should I block competitor searches?2022-10-3150 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing333: Dynamic Search Ads IntroductionPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they target different options, and when to use or...2022-10-2432 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing332: Pros and Cons of the Search Campaigns that We Run in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised...2022-10-1748 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing331: Secret Settings in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be...2022-10-1048 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing330: The Focus Style Management in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how...2022-10-0342 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing329: Ad Extensions Are Becoming Assets in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Show Notes:In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset...2022-09-2639 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing328: 5 Questions to Ask Yourself About Google Ads Every MonthPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about your Google Ads every month and digging...2022-09-1953 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing327: Frequency Capping in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and...2022-09-1241 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing326: Advanced Tips for Performance Max Campaigns on Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value...2022-09-0539 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing325: Introduction To Performance Max CampaignsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Show Notes:We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're...2022-08-2949 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&APlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the budget on a target CPA bidding campaign, and...2022-08-2251 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing323: The New Google Tag Looks Amazing!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About the Google tag - https://support.google.com/tagmanager/answer/11994839Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Show Notes:Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you c...2022-08-1541 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing322: Recent Google Ads SurprisesPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we...2022-08-0852 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing321: How to Get to the Top of Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter. 2022-08-0154 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing320: 3 Ways to Improve Quality ScorePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Show Notes:Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think...2022-07-2545 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing319: The 3 Rules of Google Ads ManagementPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. (8:20) The first rule of Google Ads management - Bids and Budget(24:04) The second rule of Google Ads management...2022-07-181h 00The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing318: Interesting Experiments to Run in Google Ads Right NowPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now. (7:04) Why we like running experiments in Google Ads(12:37) Running an experiment in Google Ads to test bi...2022-07-1157 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing317: What’s the Best Bidding Strategy in Google Ads?Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and...2022-07-0458 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode. (4:24) Sometimes broad keywords work amazing in Go...2022-06-2645 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing315: The Second-Best Google Ads Q&A We’ve Ever Done!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists. (5:21) What happens if you have the same keyword in two Google Ads campaigns?(13:00) What do you think a...2022-06-2031 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing314: Week 1 Checklist for New Google Ads CampaignsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).2022-06-1349 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing313: How to Improve Your Clickthrough Rate in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot...2022-06-061h 01The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing312: How to Get Better Leads from Google Ads Using What You Can Control to Your AdvantagePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former...2022-05-301h 02The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing311: Click Share Column Deep DivePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696Show Notes:Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data...2022-05-2354 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing310: The Secrets to Getting More Leads from Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.(8:42) Intro to topic(10:34) Quantity vs. quality...2022-05-1655 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing309: How Small Businesses Should Think About Advertising on Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively.(4:49) Why should small businesses advertise on Google?You can start small, track th...2022-05-0953 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing308: The Best Google Ads Q&A We’ve Ever DonePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set...2022-05-021h 01The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing307: Exciting Updates to Conversion Tracking in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796Show Notes:There have been some recent updates to conversion tracking in Google Ads that...2022-04-2553 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing306: Call Extensions Deep DivePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Link:About call extensions - https://support.google.com/google-ads/answer/2453991Show Notes:We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call...2022-04-181h 04The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing305: Performance Max Campaigns in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effective. (8:03)2022-04-1146 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing304: How to Eliminate Google Ads StressPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro to topic(9:42) Search t...2022-03-2854 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing303: Two Really Interesting Things That We’re Finding Out About Responsive AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqARyan’s video abou...2022-03-2152 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing302: Amazing Google Ads Q&A EpisodePlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might affect Google Ads.(4:04) Targeting a national campaign for...2022-03-1445 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing301: Beginner's Guide to Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and sa...2022-03-0757 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing300: The State of Google Ads (What's Changed and What's the Same)Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP(12:52) Limited ad stat...2022-02-2857 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing299: What Kind of Results to Expect from a YouTube Campaign in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your...2022-02-2147 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing298: How to Build a YouTube Campaign in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through...2022-02-1445 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing297: 5 Data Columns in Google Ads You Must Understand!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:About optimization score - https://support.google.com/google-ads/answer/9061546Relative CTR - https://support.google.com/google-ads/answer/2454071 Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625About view-through conversions - https://support.google.com/google-ads/answer/6270625Show Notes:2022-02-0748 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696About negative keywords - https://support.google.com/google-ads/answer/2453972Show Notes:We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate vs. engaged sessions, transitioning a complex...2022-01-3158 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:Choose your bid and budget - https://support.google.com/google-ads/answer/2375454About average daily budgets - https://support.google.com/google-ads/answer/6385083Show Notes:The most common questions from clients center around budget, so in this episode, Chris and Jason are answering the questions they...2022-01-241h 02The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing294: Responsive Search Ads Deep Dive - Part 3Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspPreview ads on Opteo - https://opteo.com/ad-previewJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791Show Notes:This week we're wrapping up our 3-part deep dive into responsive search ads by reviewing tips for entering headlines, discussing how to create new...2022-01-1753 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing293: Responsive Search Ads Deep Dive - Part 2Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspPreview ads on Opteo - https://opteo.com/ad-previewChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791Show Notes:This week we're continuing our deep dive into responsive search ads by breaking down the more technical side RSAs according to the Google Ads...2022-01-1047 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing292: Responsive Search Ads Deep Dive - Part 1Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101About cross-campaign asset reporting for responsive search ads - https://support.google.com/google-ads/answer/9781208Show Notes:As we start off 2022, we both agree responsive search ads are the most important topic of...2022-01-0352 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing291: What Worked Awesome in Google Ads This YearPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022. (7:21) Being fluent in “funnel” language(18:22) Using conversion values...2021-12-2756 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022. (4:44) Match...2021-12-201h 02The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing289: How to Trust Your Instincts with Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways of doing things, but you as the business owner/employee know your business. In this episode, we're talking about how to trust your instincts and communicate with your agency. They...2021-12-1335 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing288: What is Going on with Phrase Match Keywords?Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to recap the changes to phrase match and broad match modified incorporated earlier this year as mentioned in this Google Ads Help article. If you embrace it by using...2021-12-0645 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing287: B2B Campaigns in a B2C WorldPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the search never ends...2021-11-2943 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing286: Google Ads Q&A With Some Awesome QuestionsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week it's another Q&A episode with some great questions from our listeners about the correlation between maximizing conversions and high CPC, the value of long-tail keywords, how the presence of different match types of the same keywords may affect the ad group, reducing the damage of "other search terms,"...2021-11-2250 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing285: The Places Where Your PPC Campaign Could Be LeakingPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.(6:59) What is a "leaky" campaign vs. a bad campaign?(9:50) #1. Broad keywords (15:11) #2. Search partners + Google search(22:39) #3. D...2021-11-1549 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing284: Longtail Keywords Are DeadPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we’re defining longtail keywords, why we used them, why they’re “dead,” and why we’ve replace...2021-11-0852 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing283: Simple and Essential Questions for Improving Your Google Ads ResultsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Running a successful Google Ads campaign continues to become more and more complex. In this episode, the guys are answering some simple and essential questions to help you slow down, simplify your thinking, and achieve your goal. (9:08) What do you want - leads or sales? Who has those l...2021-11-0152 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing280: How to Minimize Bad Traffic on Search CampaignsPlease support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/Show Notes:“Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. But what if you’ve already maxed out your budget? In this episode, we’re discussing different strategies to make your traffic better by being more selective about the traffic you get. Rem...2021-10-1142 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing279: How We Keep Conversion Tracking Simple and EasyPlease support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week we're doing a deep dive to help simplify a topic that affects everything you do inside Google Ads - conversions and conversion tracking. We discuss what generated the idea to do the episode, why conversion tracking is so important, what we’re seeing with our clients, ways to track conver...2021-10-0441 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/Show Notes:Change is coming. Expanded Text Ads are phasing out next year and being replaced with responsive search ads. In this episode, we’re getting you up to date on the latest news and explaining what responsive search ads are and the performance we’ve seen from them. We’ll also do some highe...2021-09-2741 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, the guys are answering some questions from listeners about close variants, geo keywords, seeing your clients' ads in the search engine, optimizing for first-page bids, and audience campaigns. (2:57) Q: If Google is already showing my ads for close variants of a keyword, what's the benefit of addi...2021-09-2044 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing276: The Right Way to Run Brand Campaigns in Google AdsPlease support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to do it right as well as common problems that can fuel false success metrics.Defining a brand campaign (3:07)When you have someone searching for your company name (or...2021-09-1333 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing129: What to do when a good Google Ads campaign goes bad?Episode sponsor: Get a free custom proposal - Directive Consulting Show notes: Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go...2018-12-0233 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing119: Time To Revisit Automatic Bidding Strategies In Google AdsCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion ab...2018-09-1530 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing113: Important Google Ads UpdatesCheck Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an important display network placement exclusion and the new audience overlay feature on search campaigns. 2018-08-0543 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing104: How To Make AdWords Profitable (profit calculator)Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profitable and if not, how to get it there. We breakdown the key factors that make up the AdWords profitability calculation, and we also share a free AdWords profit calculator that Jason made to help people determine AdWords profitability.
Explaining AdWords Profitability - https://rothmanppc.com/explaining-adwords-profitability/
AdWords Profit Calculator - https://rothmanppc.com/profit/
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
...2018-05-1931 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing103: Don't Confuse Your Ad Copy With KeywordsWelcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening!
PPC Resources - https://paidsearchpodcast.com/resources/
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on...2018-05-1128 minThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing102: How To Build A Successful Display Campaign in AdWordsWelcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns.
We...2018-04-3034 min