Shows
The Art of a Profitable Lifestyle Gym#153: Making Profitable Enrollments Without In-Person IntrosIn this episode, Chris explains why and how he's been able to hold an 80% - 90% close rate selling group memberships priced at $252 - $274/month while doing phone enrollments.
A big reason gym owners do in-person intros is that they believe it increases your conversion rates.
In this episode, Chris shares his strategies for collecting payment over the phone, scheduling onboarding & making sure new clients are onboarded correctly before starting group classes.
All without needing to use in-person intros.
Click here to book a call to apply to Factory...2023-03-1339 minThe Art of a Profitable Lifestyle Gym#135: Creating A $100k Salary With 4 Day Work Week As A Gym OwnerRegister For Our Upcoming Training: Selling Profitable Group Memberships
https://training.factoryforged.com/10-members
In this episode, Chris shares why he believes gym owners can & should earn a $100k/year salary and have the flexibility of a 4-day work week. We go into the intentionality you must have in your business model in order to bring in more revenue while improving service quality, holding business expenses to increase your profit. It requires you to master the art of scaling and we're talking all about it!2022-11-0132 min
The Art of a Profitable Lifestyle Gym#092: How To Use The Strategy Of "Overdelivering At Your GymA big strategy I have used at my gym for the past 10 years is the strategy of "overdelivering." I strive to make my service such a great deal that my clients feel like they are getting more value than they actually pay for. This has been instrumental when I raise rates because it allows me to justify a price increase when we constantly overdeliver on the service.
In this episode, listen as I talk through how I use this strategy in my program and how you can implement some of these tactics in your o...2021-12-2131 min
The Art of a Profitable Lifestyle Gym#091: Changing Your Gym Model Based On Your Stage Of LifeAs your life changes, the way you run your business will also have to change. It's one thing to run your gym when you're single. It's another to do it when you're in a serious relationship. And it's a completely different game when you're starting a family.
Each of life will require different things from you. They will all require that you give less time to the gym and more time to your life outside the gym. In this episode, we dive into the business model you need to have in mind as your s...2021-12-1440 min
The Art of a Profitable Lifestyle Gym#090: Why Personal Training Is Actually A Revenue BottleneckYou don't need personal training to make good money.
You don't need personal training to keep clients safe.
In this episode we talk about why personal training is actually creating a revenue bottleneck at your gym. We dissect all the ways why PT might not be the best business model for you to run, especially if you want to have a lifestyle of freedom.
We also cover the best way to run your brick & mortar gym if you want to focus on group training and make good mon...2021-12-0733 min
The Art of a Profitable Lifestyle Gym#089: How To Increase Prices In 2022Going into the new year, a lot of gym owners are thinking about increasing rates. This is a great opportunity to increase prices, especially if you feel underpriced. However, there's a wrong way to do this and that is by making an uninformed business decision.
In this episode we discuss, why increasing only by $15-20/month is not a good idea and how to calculate the profitable rate for your gym. We dive into all the factors you should consider when increasing rates and what sneaky thoughts you should avoid. 2021-11-3040 min
The Art of a Profitable Lifestyle Gym#088: Increasing Rates For OG Members Using The PPR MethodA lot of gym owners don't have a problem increasing rates to new members. But when it comes to existing or "OG" members, this can be a whole different story.
It can be a scary and daunting feeling to have the price conversation with your 5, 6, 7 or even 10 year clients.
In this episode, we talk though increase rates to the OG members using the P.P.R Method.
This strategy has helped our clients successfully navigate a price increase for new & existing members so that the price increase...2021-11-2348 min
Care-Coach-Lead181 - How to Raise Prices Through Quality Coaching and Cutting Excess Programs with Chris ThorndikeMy good friend Chris Thorndike of LIV Athletic and Factory Forged is back on the show to talk about how to eliminate excess in your business, in order to increase profit, improve your client and coaching experience, and fall back in love with owning your gym again.
Chris is a master of helping gyms simplify their model down to one core program.
This allows them to raise prices, and then cut out any unnecessary and unprofitable services like on-ramp, personal training, nutrition coaching, and kids classes.
This podcast is all about how to scale y...2021-11-171h 00
The Art of a Profitable Lifestyle Gym#087: How To Simplify Your Gym To Be More ProfitableA simple business will lead to more profit. You don’t need to sell programs & PT sessions to create the life & income you want.
You need a simple business model. That is the first step we help our clients achieve. We take everything out of the gym that doesn’t need to be there. And double down on everything that actually matter.
For us that is growing your core group program.
In this podcast episode, Andrea talks about how simple create the most profitable growth and the strategy we show our clients for crea...2021-11-1620 min
The Art of a Profitable Lifestyle Gym#086: The Difference Between Growing And ScalingA lot of gym owners are stuck in the growth phase and haven't transitioned to the scale phase. But if you are trying to grow profitable gym business that gives you financial stability & time freedom, you need to transition to scaling.
In this episode, we dive into how to know if you're stuck in the growth stage and what you need to do in order to transition to scale.
And if you're not in our FB group, head to factoryforged.group to request to join.2021-11-0931 min
The Art of a Profitable Lifestyle Gym#085: How To Increase Average Client ValueIn this episode, Chris & Andrea discuss how to increase your average client value. We go over the things you need to consider when doing this in order to make profitable decisions for your business. We also cover the difference between average client value and average membership value and which you want to focus on first.
If you're not already, join our FB group: The Art of a Profitable Lifestyle Gym. We give out tons of value via weekly trainings of the strategies that are working right now in the brick & mortar gym space.
2021-11-0237 min
The Art of a Profitable Lifestyle Gym#084: The Biggest Obstacles When It Comes To Raising RatesIn this episode, Andrea talks about pricing strategy and the beliefs that might be getting in your way. Group training only works when it's rightly priced, which is why we focus on helping our clients increase their rates. We talk through some common misconceptions as well as the what it takes to really build a profitable lifestyle gym.
If you're not already, join our FB group: The Art of a Profitable Lifestyle Gym. We give out tons of value via weekly trainings of the strategies that are working right now in the brick & mortar g...2021-10-2720 minThe Art of a Profitable Lifestyle Gym#083 Thoughts On CrossFit Precision CareIn this episode, we discuss CrossFit's new health care service. We dive into what it is, how it works and how it can blend with your memberships. But we also discuss the impact this program could have your your own gym and what do know and understand about it.
Join our FB group! We give out weekly trainings, "on the ground" strategies and what's currently working in the brick & mortar space. Head to factoryforged.group to join. 2021-10-2045 minThe Art of a Profitable Lifestyle Gym#082: System #5: How To Generate Consistent LeadsIn today's episode, we talk through how to set up a marketing system that consistently generates leads for you. We break it down to help you understand how it all comes together and what you need to do in order to get this set up for your gym.
Join us in our FB group: www.factoryforged.group
2021-10-1845 minThe Art of a Profitable Lifestyle Gym#081: System #4: How To Create High Quality ProspectsIn this episode we talk about converting. How do we take a cold lead and warm them up so they are ready to come in to your gym or get on the phone with you. We go through the key steps you don't want to skip in order to consistently have people in your pipeline.
If you're interested in growing your brick & mortar gym but need coaching on how to market your gym and how to build business systems, apply to work with us at www.factoryforged.com/apply2021-09-2235 minThe Art of a Profitable Lifestyle Gym#080: System #3: Enroll Members At The Right PriceIn this episode we talk through how to price your memberships so that you are profitable. We walk you through the numbers you need to consider, the staff & capacity you have, in order to get to a price point that will help you grow your gym. We also talk about the mindset because a price increase and how to prepare to communicate with your members.
If you're ready to join our 12 week marketing & coaching program, head to www.factoryforged.com/apply2021-09-1536 minThe Art of a Profitable Lifestyle Gym#079: System #2: Onboard Clients EfficientlyIn this episode we talk about how to efficiently & effectively onboard clients. The "PT first" approach isn't the most profitable way. But what if there was a way to both keep clients safe? AND onboard is a way where you're not trading so much of your time onboarding every single client. Or paying coaches to do it.
If you're ready to start building a Lifestyle Gym that gives you $5k/month in income & $5k/month in profit, head to www.factoryforged.com/apply. 2021-09-0828 min
The Active Life PodcastA Gym Without Personal Training? With Chris Thorndike of Factory Forged | Ep 110Learn about our new bulletproof programs that just launched! www.activelifeprofessional.com/bulletproof Join the thousands of coaches who have already changed their careers at our next seminar. See if space is left in the next one here: www.activelifeprofessional.com/seminar Welcome back to The Active Life Podcast. In this episode Dr. Sean Pastuch is going to deep dive Into what Chris Thorndike does as the owner of Factory Forged. Chris' message is clear: gym owners needs to understand just how important marketing is for having a successful gym business. Jump into thi...2021-08-301h 48The Art of a Profitable Lifestyle Gym#078: System #1 - Creating A Transformational ProgramWe're diving into every system that makes up the Lifestyle Gym Framework. We start with the most important part of the equation. Creating a transformational program that gives you the confidence you need to sell it & deliver the most value to your clients. This is the first step in building a business of service & quality.
Make sure to request to join our FREE FB Group: The Art of a a Profitable Lifestyle Gym2021-08-1122 minThe Art of a Profitable Lifestyle Gym#077: The Lifestyle Gym Framework ExplainedHave you ever wanted someone to just tell you what to do when it comes to business? In today's episode we talk about the Lifestyle Gym Framework. A simple 5 step process to building a gym that gives you the professional salary you need to live the lifestyle you want.
Make sure to join our FREE FB group, The Art of a Profitable Lifestyle Gym.
And if you're ready to start working with us, apply for our 12 week marketing & business coaching program here: www.factoryforged.com/apply2021-08-0442 minThe Art of a Profitable Lifestyle Gym#076: Is Playing The "Volume" Always A Good Thing?In this episode we talk about the idea that "more is better" and how to actually run your gym in a way that makes the most sense for you. We dive into how to focus on the RIGHT things instead of just doing "MORE."
To apply to work with us, head to: www.factoryforged.com/apply
We'll show you how to make a $5k/month income & $5k/month in gym profit...without working all the time.2021-07-2848 minThe Art of a Profitable Lifestyle Gym#075: The Case For Group OnboardingIn this episode, we dive into why so many brick & mortar gym owners continue to run "PT first" before onboarding clients to group. And we discuss a different way to keep clients safe & systemize your onboarding process.
To apply to work with us, head to: www.factoryforged.com/apply
We'll show you how to make $5k/month income and $5k in gym profit...without working all the time.
2021-07-2137 minThe Art of a Profitable Lifestyle Gym#074: How Jordan Went From 25 Members & $5k In Revenue To $35K In Revenue While Working LessThis episode is a treat! We interviewed Jordan, one of my clients who has completely turned his gym & life around by implementing the Lifestyle Gym Model. He went from losing almost all his members in 2020 and dropping to $5k/month in revenue to growing back up to $35k/month in revenue all while working less and spending more time with his family.
To apply to work with us, head to: www.factoryforged.com/apply
We'll show you how to build a gym that gives you $5k in income & $5k i...2021-07-1448 minThe Art of a Profitable Lifestyle Gym#073: How To Overcome Pricing Objections Without Being PushyIn this episode we help you overcoming customer objections without being pushy. As well as the key differences in coming off as "salesy" and selling with purpose. This one shift has helped hundreds of clients enroll new members without every feeling like they're pressing their potential members but instead selling with service & integrity.
To apply to work with us, head to: www.factoryforged.com/apply
We'll show you how to build a gym that gives you $5k in income & $5k in profit without having to work all the time. 2021-07-0741 minThe Art of a Profitable Lifestyle Gym#072: What Is A Lifestyle Brick & Mortar Gym?What is a lifestyle gym? In this episode, we define what it means to own a lifestyle gym and how to know if you have one. Or don't.
We talk about how to start building a gym that gives you the income you need to live the lifestyle you want.
To apply to work with us, head to: www.factoryforged.com/apply
We'll show you how to build a gym that gives you $5k in income & $5k in gym profit without having to work all...2021-07-0143 minThe Art of a Profitable Lifestyle Gym#071: 3 Changes Kyle from Warrior CrossFit Muscatine made to turn his business into a professional paying career he loves!Chris chats with FF client Kyle Jack about the process he followed to earn the freedom and professional pay he deserves from his business.2021-01-1942 minThe Art of a Profitable Lifestyle Gym#070: Client spotlight with Cheryl Cohen from Desert Fitness CollectiveListen to Chris and Cheryl reflect on her time with Factory Forged - how she found her ideal client, overcame her business weaknesses, and is growing through the pandemic!2020-12-1822 minThe Art of a Profitable Lifestyle Gym#069: What You Need To Do Vs Who You Need To BecomeChris and Kyle discuss the mindset shift that helps gym owners deal with overwhelm and get back to why they started their business in the first place.2020-11-2729 min
The Daily BattleEpisode #37 - Chris Thorndike (Pivoting a Gym in a Crisis)In this week's episode of the Be Battle Ready Podcast, I had the pleasure to interview Chris Thorndike of Factory Forged, a consulting company for micro gyms. Chris Thorndike and Anthony Campo discuss how to turn a vision into a reality. The challenges of juggling family and work. How to make it work. Every aspect must be considered but establishing a routine on how to work on everything is important. Focus on what you can control. Fine-tune every aspect of your business and focus on your long term goals. Bring more skills to the table. Restructure...2020-11-2033 minThe Art of a Profitable Lifestyle Gym#068: New Market, New Strategy, New Process Pt. 2Building off of last week's episode, Chris brings Kyle in to discuss how to adjust your strategy to keep up with a changing market.2020-11-1934 minThe Art of a Profitable Lifestyle Gym#067: New Market, New Strategy, New Process Pt. 1It's time to accept that the gym industry has shifted completely. The old methods aren't going to work anymore. This week, Chris discusses how to adjust your strategy to stay profitable in a new market.2020-11-1219 minThe Art of a Profitable Lifestyle Gym#066: How To Restructure Your Gym For Profit In Today's MarketCOVID shutdowns have turned the gym industry upside down over the past 5 months. This week, Chris discusses how you can restructure your gym to get your bottom line back on track, even in this market.2020-11-0519 minThe Art of a Profitable Lifestyle Gym#065: How to Use Attraction Messaging to Get High Quality LeadsFinding your ideal client is key to keeping your gym running smoothly. Chris and Kyle discuss how to make sure you're attracting the right leads that will book - and show up for - calls by using the right messaging.2020-10-2931 minThe Art of a Profitable Lifestyle Gym#064: Ask Factory Forged: Gym Growth, Gym vs. Profit, and the Work Beyond CoachingChris answers questions from gym owners! On this week's episode:
1. How do I grow my gym, CONSISTENTLY?
2. What's the difference between revenue and profit? (Which should I focus on?)
3. There's too much to do outside of coaching... Where do I start?2020-10-2227 minThe Art of a Profitable Lifestyle Gym#063: Ask Factory Forged: Leading Better, Managing Your Schedule, and Our Next SeminarChris tackles questions from gym owners! On Ask Factory Forged this week:
❓ I'm not good at getting my coaches to do what I want. How do I become a better manager and team leader?
❓I feel like my schedule is all over the place. How do you manage your schedule around family and time off?
❓When is Factory Forged's next seminar?2020-10-1515 minThe Art of a Profitable Lifestyle Gym#062: The Moment I Stopped Feeling Like Just a TrainerJoin Andrea and Chris as they reflect on Chris's career and discuss how he went from athlete to coach, and from coach to business owner.2020-10-1334 minThe Art of a Profitable Lifestyle Gym#061: Going from A “Covering Overhead’ Business To Building A Sustainable Long Term CareerToo many gym owners feel safe when they're covering their overhead, even if they can't bring home a good paycheck. Chris and Kyle discuss how to go from covering overhead to building a long-term career that gives you lifestyle freedom.2020-10-0837 minThe Art of a Profitable Lifestyle Gym#060: Why Cookie Cutter Programs Don't WorkThe gym industry has "gurus" everywhere telling you that they have the magic pill to solve all of your problems. The problem is that most of these programs are completely de-personalized and don't take into account your values or goals. Join Chris and Kyle as they talk about why cookie-cutter programs fail.2020-10-0420 minThe Art of a Profitable Lifestyle Gym#059: How KD & Darin Added $6,345 in Monthly Recurring in July...While Managing a Busy FamilyChris sits down with Factory Forged clients, KD and Darin, to talk about how they increased their monthly recurring by over $6k in the worst month of the pandemic, and how they freed up time to spend with their kids.2020-10-0139 minThe Art of a Profitable Lifestyle Gym#058: The Costly Lesson I Had to Learn in the Survival StageMany gym owners feel off track from their dream business and the one they are running after years of trying on their own.
👉Join Kyle and Chris as they discuss one of the most costly business lessons learned from making it through the survival stage…2020-09-2522 minThe Art of a Profitable Lifestyle Gym#057: How to Grow Your Income and Bandwidth with Simple TweaksJohn Briggs, author of Profit First for Microgyms, joins Chris to talk about simple tweaks you can make to your business to increase your bandwidth. They discuss how to pay yourself a professional salary and what to work on between classes to maximize your ROI.2020-09-241h 03The Art of a Profitable Lifestyle Gym#056: The "Shiny Objects" to Avoid and How to Recognize When You're DistractedIt's easy to look at different revenue streams and get drawn to them, but if you're only using supplements to close the gap between group training revenue and costs, you're distracted. Chris discusses how to recognize those distractions and make your gym profitable with group training.2020-09-1820 minThe Art of a Profitable Lifestyle Gym#055: Ask Factory Forged: Revenue streams, PT Alternatives, and Long-Term MembershipOn these week's episode of Ask Factory Forged, Chris answers 3 more questions from gym owners!
1. How can I add a revenue stream without the expenses killing all my profit?
2. What are my options if I don’t like PT, but want to make PT income...?
3. How do I enroll clients that stay longer?2020-09-1726 minThe Art of a Profitable Lifestyle Gym#054: Is It Costing You 80% To Make 20%?Too many gym owners fall into the same financial bottleneck: where 80% of your costs are only producing 20% of your revenue. Chris talks about how to get out of this trap and back to a profitable model.2020-09-1124 minThe Art of a Profitable Lifestyle Gym#053: How to Grow Your Long-Term Membership Base Even If You Get Shut DownAre you struggling to gain or retain members because you can't let them in the gym anymore? This week, Chris and Kyle discuss how to keep people invested in your gym, even when they can't come in.2020-09-1026 minThe Art of a Profitable Lifestyle Gym#052: The Biggest Holes In My Gym That COVID Exposed (& How I Fixed Them!)When COVID shutdowns exposed holes in gyms, owners had two paths: play the victim or make a new strategy. Chris and Kyle talk about the changes they made to their gyms when closing wasn't an option.2020-09-0441 minThe Art of a Profitable Lifestyle Gym#051: Ask Factory ForgedThis week, Chris tackles questions from gym owners! The questions he discusses in this episode are:
1. How can I re-engage members that are not participating in my classes?
2. I think I'm starting to get burned out because my revenue has gone up, but I still can't pay myself more money?
3. I've told him 100 times what to do... How do I get my coach to give better coaching feedback?2020-08-3120 minThe Art of a Profitable Lifestyle Gym#050: 5 Red Flags to Watch for When Hiring a Business CoachHaving trouble finding coaches that add value to your business? This week, Chris and Kyle discuss the red flags you should be looking for during the hiring process.2020-08-2441 minThe Art of a Profitable Lifestyle Gym#049: How To Be A Great Boss Even If You Don't Like Managing Employees with Andrew Frezza from Seven Figure BoxAndrew Frezza, owner and founder of Seven Figure Box, joins Chris this week to discuss how to manage your employees so that they love coming to work and want to make your business thrive.2020-08-171h 02The Art of a Profitable Lifestyle Gym#048: Why Offering Too Many Classes Is Your Gym's Financial BlindspotThis week, Chris and Kyle talk about the pitfall that many gym owners fall into: offering too many classes so members have "convenience." How has this been affecting your bottom line?2020-08-1023 minThe Art of a Profitable Lifestyle Gym#047: Why Complacency Will Cost You $60k This Year!Most gym owners are focusing on retention because "people just aren't buying right now." Chris and Kyle tackle why this is the worst belief to hold right now and the costs of getting complacent.2020-08-0330 minThe Art of a Profitable Lifestyle Gym#046: Byron's Business TransformationChris sits down with Factory Forged Client, Byron, to discuss his time in the Factory Forged Momentum program and how he transformed his business to give him the income, impact, and lifestyle he's always wanted.2020-07-2732 minThe Art of a Profitable Lifestyle Gym#045: Rebranding or Co-branding: Which is right for you?Chris discusses the controversy surrounding the CrossFit brand and helps you figure out which path is best to take for YOUR gym.2020-07-2023 minThe Art of a Profitable Lifestyle Gym#044: What Rebranding Is and Is NotWith the current controversy surrounding CrossFit, many gyms are considering disaffiliating from the company. Chris tackles everything you need to think about when deciding whether or not to rebrand.2020-07-1338 minThe Art of a Profitable Lifestyle Gym#043: How Michael made $4k without paid ads in 2 weeks!!Factory Forged client, Michael, increased his revenue by $4,000 in only 2 weeks without spending a penny on advertising. Are you missing out on sales because you don't know how to leverage organic marketing?2020-07-0641 minThe Art of a Profitable Lifestyle Gym#042: How Our Client Went from Charging $85/month to Selling $300/month Memberships with EaseChris sits down with a Factory Forged Client, Dmitry, to talk about his transformation as a gym owner. How was he able to more than triple his membership price and get the income and lifestyle he's wanted for years?2020-06-3038 min
Care-Coach-Lead111 - Chris Thorndike on the new CrossFit CEO and De-AffiliationChris Thorndike from LIV Athletic and Factory Forged is back on the show to share his thoughts on the recent sale of CrossFit Inc and the new CEO Eric Roza. Chris has been a CrossFit affiliate for over a decade, even though it hasn't been his main brand for the last couple years. He recently took a stand for change within CrossFit, by announcing his de-affiliation.
In this episode Chris breaks down the value of the CrossFit affiliate program, and what he would like to see moving forward to regain his love, passion, and affiliation with the Cr...2020-06-2639 minThe Art of a Profitable Lifestyle Gym#041: Balancing In-Person & Online MembershipsMany gym owners had to quickly shift to online coaching when COVID-19 shut down in-person gyms. Now that gyms are re-opening, they have to navigate hybrid models. This week, Chris discusses how to balance in-person and online memberships so you don't have to work long hours and can still have the maximum impact on your clients.2020-06-2211 minThe Art of a Profitable Lifestyle Gym#040: How To Confidently Sell $499+ Online MembershipsIn order to sell high-ticket memberships, you need to put value on yourself and your expertise, not in-person training. Kyle discusses how to stop holding yourself back from collecting the income you deserve, and how to start valuing your service - your solution to a real, major problem.2020-06-1524 minThe Art of a Profitable Lifestyle Gym#039: How to Quickly Book Sales Appointments that Show Up (Or Pick Up)You can have all the skills to sell your program, but if you booked calls continually not show up, you never get the opportunity to show those skills off. This week, Kyle tackles the exact process you need to make sure your booked calls are committed to picking up the phone...so you can actually have the chance to sell your program.2020-06-0820 minThe Art of a Profitable Lifestyle Gym#038: Making Business Decisions Based On Numbers + ProfitChris tackles the numbers you need to think about when reopening so you can set yourself up to be profitable, whether you're returning online or in-person. He discusses the cost of floating your gym, running small-group classes, running more classes per day, and more.2020-06-0110 minThe Art of a Profitable Lifestyle Gym#037: How To Manage Overhead Costs While Waiting To ReopenAre your operating expenses killing you while waiting to reopen? Are you losing members every week and worrying about paying rent next month? Chris and Kyle tackle how to make the best business decisions to not only survive the pandemic, but also take care of your family and your business.2020-05-2633 minThe Art of a Profitable Lifestyle Gym#036: Every Gym Owner’s #1 Problem and How To Fix ItWith many gyms reopening, there are a lot of questions and a lot of things to think through. In this episode, Chris talks about the #1 issues facing gym owners and how to avoid leaving money on the table. 2020-05-2007 minThe Art of a Profitable Lifestyle Gym#035: We do not believe in offering PTIs offering PT is killing your potential for growth and revenue?
You might be trading your time for money and stalling your business.
On today's episode, we discuss why you should stop offering PT and how to continue to make the revenue stream. 2020-01-2305 minThe Art of a Profitable Lifestyle Gym#034: The Key To Always Knowing If Your Members Are Using Their MembershipAre missing these steps in your onboarding process keeping you from retaining lifelong members?
The sale might be done when they start the program but there's more to do to create a strong member loyalty.
Watch as we talk about how to increase member loyalty and member retention to have members who don't leave after 3 months.2020-01-2036 minThe Art of a Profitable Lifestyle Gym#033: What to do if you feel like your prices are too lowDo you feel confident about the value your provide but you know your prices are too low? However, even with low prices people still give you price objections. So what do you do when you feel like your prices are too low?
In this episode, we talk about how to approach pricing your programs for their true value and how to confidently increase your prices.2020-01-1325 minThe Art of a Profitable Lifestyle Gym#032: Do your programs confused members?Do you have 1 signature offer you sell to new members? Or do you confuse them with all your options? A confused buyer does not exist...because they just don't buy.
In this episode we talk about how to set up your memberships so that they're simple, effective and help you make the sale. 2020-01-0721 minThe Art of a Profitable Lifestyle Gym#031: What to do if sales gives you anxietyDo sales give you anxiety? If so, you need to watch this episode. There might be some KEY mind shift blocks you need to get past in order to sell your programs with confidence.
In this episode we discuss what you might be believing that is causing anxiety and costing you the sale. 2019-12-2327 minThe Art of a Profitable Lifestyle Gym#030: From $149 Per Month To $6,000 In Revenue From 6 New EnrollmentsDo you get nervous when you have to justify your prices? That's how our client felt and then he increased his prices...and confidently enrolled more members.
In this episode, we talk about our client's transformation from "struggling to sell $149/month memberships" to selling higher ticket memberships with confidence. 2019-12-1631 minThe Art of a Profitable Lifestyle Gym#029 How To Add Another Revenue Stream Without Upfront Money Or Admin TimeIs it profitable to sell supplements? Or is it just another expense that sits on the shelf?
Jason from Driven Nutrition joins us to discuss how to implement a supplement revenue stream ...without spending upfront money or costing you unnecessary time to manage it.2019-12-1244 minThe Art of a Profitable Lifestyle Gym#028: How To Run An Effective Member Referral CampaignDo you know how to effectively ask your members for referrals? Or do you casually mention it every so often in hopes that they'll refer someone?
In this episode, we'll discuss how to run an effective member referral campaign so that your members feel engaged and bring in lots of prospects to your gym. 2019-12-0916 minThe Art of a Profitable Lifestyle Gym#027: How To Sell $200/Month Memberships Even With The Smallest GymDo you think your prices depend on the size of your gym? Guess what? Your prospects only care about ONE THING. And it's not if you have a big fancy, "state of the art" gym.
In this episode we discuss how to position yourself correctly so that your prospects choose your gym even if you have a very small space. 2019-12-0217 minThe Art of a Profitable Lifestyle Gym#026: What You Need To Understand About Lead GenDo you think more sign up is the answer to all your problems? There is so much more to lead gen than "more people, more leads."
In this episode, we talk about what you need to understand about generating leads and what to avoid that could be costing you gym in the long run.
2019-11-2718 minThe Art of a Profitable Lifestyle Gym#025 My Gym Owner Experience: What Works And What DOESN'TAlong the road of owning a gym you learn what do to and what not to do. It's a journey of trial and error.
In this episode, we cover what's worked in for our gyms and the costly decisions you should avoid along the way. 2019-11-1857 minThe Art of a Profitable Lifestyle Gym#024 How To Stop Seeing Marketing As A "Burden" And Earn More ProfitIs your resistance to marketing costing you growth and revenue?
A lot of gym owners resist learning the very skill that will give them everything they desire out of their gym. Is that you too?
In this episode, Kyle covers some of the blocks you have when it comes to marketing and how to overcome them so that you can start building the gym of your dreams. 2019-11-0520 minThe Art of a Profitable Lifestyle Gym#023 How To Keep Every Member You Enroll Long TermAre you struggling to keep members long term? It seem like they start off great but once they continue on a 6 month program they begin to lose motivation and drop off? In this episode, Chris talks about how to keep every member you enroll even if you're running your gym on your own.
2019-10-3017 minThe Art of a Profitable Lifestyle Gym#022 How To Target the EXACT Kind Of Member You Want Joining Your GymAre you letting anyone into your gym without any qualifiers or standards? That is hurting your long term growth strategy.
You want the right people in your gym that you love coaching so that you can build an gym you feel good running with the members you enjoy serving. In this episode, Chris talks about how to really understand who you serve best and who you gym is for. Hint: It's not for everyone. 2019-10-2121 minThe Art of a Profitable Lifestyle Gym#021 How To Find Your Ideal Client And Speak To ThemDo you know exactly where to find your dream members? Knowing who they are is the first part, but knowing where to find them is just as important. In today's episode, Kyle dives into how to find your ideal clients and speak directly to them.
Want to scale your gym with a clear plan and a business coach? Head to www.factoryforged.com/call to speak to a member of our team.2019-10-1520 minThe Art of a Profitable Lifestyle Gym#020 How To Set Up A System That Always Get People In The DoorAre you waiting for leads to come to you or do you have a system that guarantees leads are always available? Not having the right systems in your business is costing you growth and revenue each month. On this episode, Chris & Kyle talk about the best ways to start creating a system that will grow your gym to the next level. 2019-10-1032 minThe Art of a Profitable Lifestyle Gym#019: The Myth of the “PT First” ModelAre you running a front end offer that makes the most sense for your business? So many gym owners offer a “PT first” program when enrolling members. Unless you love personal training, it is not necessary, and it’s actually could be hurting your business.
Listen to find out.2019-10-0318 minThe Art of a Profitable Lifestyle Gym#018: 2 biggest reasons your members are not renewing (and how to fix it)You've heard the most common reasons why people are not renewing. On this episode, Chris & Kyle dive into the 2 biggest reason people are not renewing. They might be masked under "too expensive" or "don't have time" or any other excuse...but ultimately it all comes down to these 2 reasons.
If you are ready to grow your gym and you want the steps & strategies to scale your gym to $20K-$40K each month, we invite you to book a call with us at www.factoryforged.com/call. We help you uncover how to attract more members to your g...2019-09-2328 minThe Art of a Profitable Lifestyle Gym#017: Who We Are And Who We're NotThere is so much noise in the fitness coaching space. So many people are driven by sleazy marketing, unsustainable processes and big cash months with no consistent growth. In this episode, Chris & Kyle go over who we are as a company and most importantly who we're not.
They cover all the trends that have passed the test of time and the "quick fixes" that will leave you in worst shape than when you started.
If you are a gym owner who needs help building a gym that runs on ef...2019-09-1957 minThe Art of a Profitable Lifestyle Gym#016: Having an clear plan of action can make all the differenceKyle Kraft talks about going from employee to business owner and what's its like to be the main guy or gal in charge of everything. In this episode Kyle covers what it's like to take on more responsibility and what you should focus on when taking on the "business owner" role.
If you want help building more freedom and clarity within your business and then hop on a call with us. We'll walk you through what it will take and help you see a strategy that works best for you. Book now ----> www.factoryforged.com/talk2019-09-0313 minThe Art of a Profitable Lifestyle Gym#015: The 1 reason your monthly income goal is to "breakeven"Are you working hard every month to just make it?
Members come in every month, but members also leave every month. The thought of seeing a member email with the subject "membership update" makes your stomach drop.
You're missing the strategy you need to grow consistently. You need to fix this one thing in your gym *before* you bring in more new members...or breakeven will always be the best you can do.
Schedule a time to talk: www.factoryforged.com/talk. I'll give you some insight on y...2019-08-2208 minThe Art of a Profitable Lifestyle Gym#014: Supercharge Your Sales With This ONE Mindset ShiftYou’ve been lied to. And it’s killing your business.
Everyone in the fitness business has been lied to so many times, people are jaded. They’re sick and tired of over the top promises and slick double-talk. It’s making it hard to attract clients, even if you have a great service and you actually deliver results.
But if you know how to do it, you can use those lies to make everything in your business more powerful. In fact, if you master it, your marketing and your ability to enroll the clients you...2019-08-1909 minThe Art of a Profitable Lifestyle Gym#013: Are you spending enough time with people that matter to you?Presented by: Chris Thorndike
It's too often that we owners putting themselves last in their business without caring for their basic needs. Join us as we discuss how to take back control of your schedule and happiness without losing track of what's needed to get ahead in your business. Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk2019-08-1306 minThe Art of a Profitable Lifestyle Gym#012: Have you ever felt like you’re sabotaging your own success? It’s a real thing...Presented by: Chris Thorndike
I would do this to myself with marketing all the time. I’d get in my head that I only wanted a specific type of prospect. You know the ones that looked like my members...
The truth is this, it was flawed thinking from the start. We transform people into our ideal members, they don’t come to us perfectly trained and model students.
If you’re out there feeling confident with your coaching skills, but know your marketing process is a glaring weakness then consider making this perspective shift to turn a weakness into a streng...2019-07-1904 minThe Art of a Profitable Lifestyle Gym#011: Overwhelmed...? Feeling Like Your Business Is A Dirty Closet That Needs To Be Cleaned Up and Organized?Presented by: Chris Thorndike
As you grow your company, it gets more complex to run it, which is why you need: People you can count on, Employee Scorecards, and Team management system.
Listen in on how to set measurable, specific, and accountable goals for your business. Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk2019-07-1905 minThe Art of a Profitable Lifestyle Gym#010: Do you have the right staff? Doubting if a team member is in the right role?Presented by: Chris Thorndike
Do you have the right staff? Doubting if a team member is in the right role...? Listen to learn what to do next. . . Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk2019-07-1905 minThe Art of a Profitable Lifestyle Gym#009: Thinking about hiring a business mentor?Presented by: Chris Thorndike
Listen and learn who we love to work with and our approach to helping our clients build their dream business. Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk2019-07-1906 minThe Art of a Profitable Lifestyle Gym#008: When Am I Ready To Increase Membership Rates?Presented by: Chris Thorndike
Have you every doubted yourself when it comes to raising your prices? Want guidance on how to prepare and execute? Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk2019-07-1905 minThe Art of a Profitable Lifestyle Gym#007: Are your memberships Broken? Are you having retention Issues...?Presented by: Chris Thorndike
Here are 5 signs to look for when it's time to make changes to your memberships and get back on track! Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk2019-07-1905 minThe Art of a Profitable Lifestyle Gym#006: What’s the difference between Instructing and Coaching?Presented by: Chris Thorndike
Everything . . . Great coaches can make clients feel incredibly special, while instructors bark out orders to follow without concern for where the client is at in their journey.
The same can be said about sales and enrollment!!! Are you a sales person convincing people to join or an enrollment coach building a connection and aligning them to their solution?
One feels icky while the other energizing and purposeful...
Watch this video to learn the simple mindset shift we teach in our enrollment machine!
Want a mentor to help you?
Check out our new case study to learn...2019-07-1905 minThe Art of a Profitable Lifestyle Gym#005: Got a member retention problem?Presented by: Chris Thorndike
Watch this video and ask yourself these 4 questions to see if your business is built to retain members longterm! Want help getting your business on track? Let’s talk- www.factoryforged.com/talk2019-07-1907 minThe Art of a Profitable Lifestyle Gym#004: Should I stay Renting or Purchase a building for my gym?Presented by: Chris Thorndike:
What to know before you invest in purchasing your gym building. Need help? Let’s chat- www.factoryforged.com/talk2019-07-1908 minThe Art of a Profitable Lifestyle Gym#003: Are You Constantly Searching For New Ways To Create Revenue?Are You Constantly Searching For New Ways To Create Revenue? Presented by Kyle Kraft.
Join us as we reveal the hidden secrets to a successful and profitable Coaching Business that can allow you to enroll 5-15 clients every single month between $500 and $5000 without mastering complicated funnels, loading up your credit card, or becoming overwhelmed with posting social content.
If any of this resonated with you, then we invite you to book a free Breakthrough Call right now. On the call we will walk you through a step-by-step game plan to attract your perfect client, enroll them at a premium price, a...2019-07-1909 minCare-Coach-Lead058 - Chris Thorndike - Part 2This is part 2 of an interview I did with Chris Thorndike of LIV Athletic (CrossFit Gainesville) and Factory Forged.
In this episode, we dive into what it was like for Chris to build his gym remotely while he was living in a different part of Florida. We talk about how to effectively run a business with family, as Chris has co-owned his gym with his brother and his wife at separate times. Chris provides some valuable insights on when and how to work through your partnership, versus cut ties and go your separate ways.
We also dive into the value of m...2019-07-121h 02The Art of a Profitable Lifestyle Gym#002: Are You Able To Pay Yourself First?Are You Able To Pay Yourself First, Your Coaches A Premium Wage, All Of Your Expenses and Still Have Profit Left Over Every Month With Just ONE Membership? Presented by Kyle Kraft.
How A Totally Unknown Fitness Coach Can Go From Being Broke and Living Off Credit Cards to Paying Themselves First, And Growing Their Company At A Profit Using Only One Membership
If you're ready to stop sabotaging your own quality of life and finally charge your real worth in the market and get paid at a profit on every new client, we have...2019-07-0407 minThe Art of a Profitable Lifestyle Gym#001: How To Hire Employees The Right WayDo you want to find your next rockstar employee? In this episode we dive down one of the toughest jobs in running a business because if you don't get it right, it will cost you your time and money. We'll teach you how to avoid the pitfalls that lead to hiring the wrong employees and reveal how to create your own bulletproof hiring process in just 6 steps.
Watch our free training and schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk2019-07-0408 minCare-Coach-Lead056 - Chris Thorndike Factory ForgedIn this week's episode, I sit down with Chris Thorndike of Factory Forged and LIV Athletic. Chris and I have known each other for over 2 decades, dating back to our days playing travel soccer together when we were 10 years old.
Chris started CrossFit Gainesville back in 2008, has been working with gym owners since 2011, and is one of the most knowledgeable and helpful people in the micro gym industry.
In this first part of our 2-part interview, we talk about why you should rebrand your gym, how to hire and surround yourself with complementary pieces, and how...2019-06-281h 03