Shows
The Summit PodcastMarketing for Marketshare in 2021 - Inside look at a modern marketing department.Modern marketing in 2021 is going to look different than at the beginning of any other decade. 2020 brought new challenges and ideas for marketing teams as businesses packed up and moved from the office to homes. This shift caused challenges to find and reaching your audience through normal outreach activities.What's a marketer to do? In this conversation with Chris Walker of Refine Labs, we discuss the state of marketing, go-to market models, outreach culture, and building a performance-based marketing team. You might be surprised how this conversation from 2019 resonates and hits home in the wake of COVID.2021-01-121h 20
GTM Live70 - Unrealistic Goals Drive Poor Marketing Behaviors | SUMMIT Podcast with Kyle HamerKyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and data to determine where to spend your budget, why you should separate performance and brand, and how unrealistic goals drive the wrong marketing behaviors.
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Check out Refine Labs on LinkedIn and YouTube.2020-10-2641 min
The Summit PodcastHow Marketing Will Change Post COVID-19Marketing is changing and the old lead game is dead. If your company is doing the same thing over and over, but expecting a different result, it might be time to disengage from the monotony of the same old marketing tactics. Marketers talk about content, but executing it well means understanding your customers and focusing on what matters. Find out what 3 things marketing leaders and teams can do to separate their products and services from the competition in our newly minted online marketplace. Inside this episode, Chris and Kyle share insights on:How to reach your mark...2020-10-2142 min