Shows
Piano Tech Radio HourNuanced Approaches to Piano Restoration w/ Chris BrownIn this podcast episode, we explore the captivating world of piano restoration with a focus on Chris Brown’s recent project involving an 1889 Steinway D. This historic piano underwent significant transformations including new soundboards and modernized parts while retaining its legacy.Chris delves into the technical aspects of regulation, discussing the challenges of integrating contemporary components with historical dimensions. He emphasizes the importance of meticulous measurements and adjustments to accommodate changes in height for optimal playability.The conversation also touches upon balancing a customer’s available investment against preserving original aspects of the instrument. Chris shar...
2024-05-221h 01
Piano Tech Radio HourConvention Teaser w/ Chris BrownIn today’s session, we give you a teaser of all that has been happening with the PTM Annual Convention by showing you sections of our most interesting sessions to give you a flavor of all that has been brewing and all that is to come. Starting with William Manroe who showed us how to turn a 100-year-old piano into a work of art, in a step-by-step detail-oriented fashion. William starts by taking a picture for posterity and then begins his process by taking the pieces apart. Next, we have Chris Brown whose class is...
2024-03-1554 min
Piano Tech Radio HourThe Math of Pianos w/ Chris BrownChristopher Brown joins us today, and he has mastered various skills like concert tuning, rebuilding, and teaching. He’s an engineer, piano designer, and producer. Chris believes that all piano technicians are somewhat gifted at math, and has been able to use high school algebra and geometry to create a model for the workings of a grand action. This helps him better understand what happens when you change the leverage in any of the three levers.In this episode, Chris simplifies the geometry of the grand action and explains how it works. He uncovers his process of ca...
2024-01-0557 min
Piano Tech Radio HourTrial & Error In Piano Tuning w/ Chris BrownLearn how guesstimating is a crucial part of piano tuning from Chris Brown. According to him, trial and error learning, guessing, and estimating are some of the strongest tools at the disposal of piano technicians. We learn it from the earliest age. When Piano Techs learn to tune a piano they are doing trial and error learning, monitoring three-dimensionally all aspects of the tension and twist of pins. Chris further shares how he discovered that traditional practices in piano tuning were not enough to get the finest results. Tune into this podcast episode with Chris Brown, Registered Pia...
2023-03-2959 min
The Edge of ShowNicole Sales Giles Of Christie’s - The Top-Tier Auction House Leading In NFTs, Plus: Kris Bennett Of Blockchain Training Alliance, And More…Christie's is one of the top international auction houses worldwide, overseeing hundreds and thousands of luxurious art pieces from different parts of the globe. Answering the inevitable call of innovation, they are now embracing a brand new medium: digital art. Nicole Sales Giles, Christie's Business Director of Digital Art Sales, reveals how she helped pave the way for the historic auction house to jump into the thriving world of NFT. Joining Jeff Kelley, Eathan Janney, and Josh Kriger, Nicole explains how they now directly connect and collaborate with founders and artists in search of the most impressive pieces of...
2022-09-2244 min
The Edge of ShowChris Jericho And David Shapiro On Creating Painmaker Graphic Novel And Growing A Community Of Metaverse ReadersReading graphics novels is a colorful experience that throws you into a brand new world and stimulates your imagination. With NFT finding its way into this genre, exciting and immersive opportunities are rising. Jeff Kelley, Eathan Janney, and Josh Kriger chat with actor, host, and author Chris Jericho about his NFT graphic novel Painmaker. Together with his producer David Shapiro, Chris shares how he brought his pro-wrestling alter ego to the world of NFT and how it naturally grows given today’s evolving technology. They also talk about the graphic novel’s ability to offer readers the unique experience of c...
2022-08-3148 min
The Edge of ShowJesse Johnson Of Aavegotchi - A Yield-Generating NFT That Doubles As A Digital Pet, Plus: Chris Boundikas Of Quoth - Real-Time NFT Rarities, Search & AuthenticationDo you want to play a fun and engaging digital pet game where you can farm yield-generating NFTs? It’s Aavegotchi you’re looking for – a community-owned blockchain game. Eathan Janney and Josh Kriger welcome Jesse Johnson, the founder and COO of Pixelcraft Studios that created Aavegotchi. Since an NFT’s only value is whatever experience it gives you, the game delivers personal value. When you take care of your Aavegotchi digital pets, they will take care of you. Join the conversation to learn more!More from Edge of NFT:🐦 Twitter 📸 Instagram 🖱 Website ...
2022-05-051h 08
The Edge of ShowNFT LA Collection - Investment, Impact, Tech & Platforms: Shira Lazar Hosts Tony Chan (Pledge Finance), John Mullin (SOMA.finance), Chris Boundikas (Quoth, Inc), Shelly Palmer (CES), Daniel Eilemberg (Lil' Heroes), Brady Gentile (Hedera), Ivan Ravlich (Hypernet Labs) & Brenda Hua (OP3N, LLC)We did it! Jeff, Josh and Eathan, along with the huge crew of Rockstar team members they assembled, just pulled off a stellar inaugural NFT LA event featuring the crème de la crème of Web 3, and leveraging the vibrant entertainment scene of Los Angeles. This episode is one of a series featuring content from the NFT LA event, March 28-31, 2022. Today's session is one of a handful featuring impromptu convention hall interviews that our good friend Shira Lazar put together. We've organized them into tracks, similar to the content tracks we organized for NFT LA talks and pa...
2022-04-2352 min
The Edge of ShowNFT NYC & Dreamverse Part 5: Feat. Ilya Abugov (Sanctor Capital) And Alyze Sam & Chris Mills (NFTY Token), Plus: Crypto YouTube Influencer Ryan Matta Interviews Us!Jeff Kelley, Eathan Janney, and Josh Kriger are back for more interviews from one of the biggest weeks ever in NFTs. From NFT.nyc to Dreamverse to a slew of parties and events, the first week of November 2021 was monumental. In this episode we hear how the savvy investors at Sanctor Capital think about NFTs and the great story behind NFTY Token. Plus, don’t miss a first-of-its-kind interview featuring Eathan, Jeff and Josh as guests! You’ll get some behind the scenes details on how this awesome podcast got started and learn about the ambitious directions we’re headed...
2022-01-0434 min
Run With ItChris and Eathan Get PersonalIn this episode Chris and Eathan get personal about what's going on in their family lives, their business lives, and their podcast lives.
🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run
2021-08-1948 minRun With ItA Run With It Listener Puts Chris and Eathan to the Test with Janne TamminenIf you like the show, please leave a review on Apple Podcasts!Action Steps:Investigate current revenue split for concert venues Search for the managers/decision-makers of concerts at large venues Contact them via a cold call, email, or LinkedIn message Offer to run a trial event which you can help them presell a live stream of their upcoming concert If enough fans buy in, then produce the first event (keep a production budget of under $10K) Ask the venue to keep your equipment installed and sign them on as a partner Find more partners and offer...
2021-07-2934 minRun With ItBuild a Shopify App (It's that Easy) with Chase ClymerIf you like the show, please leave a review on Apple Podcasts!Nuggets:There’s no need to partner with a developer if you haven’t already built a relationship.Agencies encounter great app ideas all the time but don’t have the bandwidth to pursue them.Hire the most expensive resource you can afford.Shopify is rapidly expanding their API access; now is a great time to build an app there.Action Steps:Search Reddit, Quora, Facebook groups, etc… for pain points from Shopify store ownersSpeak to Shopify agency owners t...
2021-04-3036 minRun With ItVaxication Trip Planning with Nikhil AitharajuIf you like the show, please leave a review on Apple Podcasts!Nuggets:If an idea is doomed to fail, it’s best to find that out as soon as possible. You don’t want to get stuck in the uncertain middle groundAction Steps:Research what happened to defunct trip planning apps (WorldMate, Google Trips, Kayak Trip Huddle)Talk with unsatisfied users of TripItCreate programmatic landing pages for “Napa trip itinerary” etc...Links:Topic: The Best SEO Content Optimization ToolAir Travel Forecast: When Will Airlines Recover...
2021-04-2229 minRun With ItCreating a LinkedIn Killer with Jeremy ChatelaineIf you like the show, please leave a review on Apple Podcasts!Nuggets:The competitor software you create for early adopters may appeal by solving a specific complaint they have about the dominant solution. Later other’s will join just to join the crowd.Action Steps:Investigate why people log in to LinkedIn; prioritize those functions in the new platformConversely, research what are the biggest complaints people have about LinkedInResearch economics of SteemitChoose a niche hungry for connectionExperiment with the incentive structure and pivot as necessaryLinks:...
2021-04-0831 minRun With ItLook up in the sky! It’s a Bird, It’s a Plane, It’s a Fun Travel App with Jeremy ParkerIf you like the show, please leave a review on Apple Podcasts!Nuggets:You can license an expensive domain name, if you need it for SEO or marketing but don’t have the capital in your business yet.If a client takes advantage of you or your idea gets stolen consider the odds of it happening again before wasting time on reparation or retaliation.Action Steps:Brainstorm incentive structures with a behavioral economistWireframe the app and shop it to JetBlue, Delta, etc…Research economics around credit card companies’ partnership with airlin...
2021-04-0238 minRun With ItPodcast in a Box for High-End Clients with Sani Abdul-JabbarIf you like the show, please leave a review on Apple Podcasts!Nuggets:Being new to an industry can be an advantage. It allows you to follow a template without getting distracted.Action Steps:Target mid- to top-tier writers and offer to create a high-end podcast for themCourt former clients of Book in a Box as your clients and create a success story from one of them.Contact business organizations like YPO and present lectures on “How to Start a Podcast” and/or become their preferred referral partnerCreate a basic DIY...
2021-03-2540 minRun With ItCornering Rural Tourism for City Folks with Dominic MonkhouseIf you like the show, please leave a review on Apple Podcasts!Nuggets:The USDA offers grants and special loans for first-time farmersYou can often succeed in an old industry (e.g. restaurants, hotels) by simply following modern best practicesDon’t underestimate the value of employing amazing people in the hospitality industryAction Steps:Research best practices for starting a hotelSearch for employees in the hospitality industrySee if you can get a beginner farmer grant or loanLocate existing farms and offer to install cabins on their propertyLocate existing Farmhouse rentals on...
2021-03-1831 minRun With ItCrowdsource Reviews and Get Paid by Amazon with Chris DickeyIf you like the show, please leave a review on Apple Podcasts!Nuggets:“Never, ever, think about something else when you should be thinking about the power of incentives.” -Charlie MungerAction Steps:Determine what niche you are going to sell in firstOptimal co-founders might be content and SEO expertsBuild an in-house SEO team FundraiseGet people on the site through advertising the site itself and the productsDevelop the audience, then pitch vendors to partner with youExpand beyond your initial nicheLinks:Purple Orange PRVisably - Improve your...
2021-03-1133 minRun With ItOwn Your Social Media Distribution with Josh HowarthIf you like the show, please leave a review on Apple Podcasts!Nuggets:Content creators aren’t satisfied with social media platforms owning their distribution channelsAction Steps:Partner with a Twitter influencer looking to monetize their brand through email marketing (search for users recommending Mailbrew).Presell the product to validate it.Integrate between Twitter and Mailchimp. Look to a service like Mailbrew for inspiration on how to deliver content via email.Augment your product with add-ons that offer templates and assistance with email marketing.You might even partner with th...
2021-03-0422 minRun With ItAddressing Climate Change using the Blockchain with Tristan PollockIf you like the show, please leave a review on Apple Podcasts!Nuggets:Almost half (40-60%) of the overhead is creating and selling carbon offsets is legal compliance, accounting, auditing“The world’s first trillionaire will be made in climate change.” - Chamath PalihapitiyaClimate tech investing is growing 5X faster than overall VC from 2013-2019 ($60 billion of early-stage capital)Action Steps:Investigate how Nori works and learn from their mistakesResearch the current costs and details involved in carbon creditsDecide on one niche of carbon offsets (e.g. planting trees) and pair t...
2021-02-2526 minRun With ItFlying Cars, But For Real with Daniel GallancyIf you like the show, please leave a review on Apple Podcasts!Nuggets:You need some protectable “secret sauce” if selling components in a big industry (like flying cars). Otherwise, manufacturers will continually drive down your pricing by forcing you to compete with copycats for their businessCreating networking events can launch you from novice to industry expert rapidly and provide a foundation for a powerful business.Action Steps:Begin with a profitable strategy that sells shovels to the miners. E.g. start by hosting and orga...
2021-02-1825 minRun With ItHelping the 92% Who Don’t Achieve Goals with Barnaby LashbrookeIf you like the show, please leave a review on Apple Podcasts!Nuggets:We’re again reminded that you don’t need to solve the problem for everyone. Different people will have different goal setting tools & tactics that resonate with them. Helping a small percentage of those struggling with goal setting could still be massively valuable.Action Steps:Research habit and goal experts and offer to partner with them on development of a goal achievement appPursue the enterprise market: contact sales teams and offer to help them meet thei...
2021-02-1134 minRun With ItA sweaty startup you can copy in your townIf you like the show, please leave a review on Apple Podcasts!Nuggets:Great businesses often start with an urgent demand that people are asking to pay for. You just have to notice it and double down on the niche.As baby boomers retire, there is a big opportunity in modernizing “sweaty startups”Action Steps:Contact the owner of the Urban Lumber Co and see if he is interested in franchising his modelBecome a member of the Urban Wood Network for $50 to learn how to build an u...
2021-02-0431 minRun With ItGetting Ahead of a Post-COVID Boom with Matt WilsonIf you like the show, please leave a review on Apple Podcasts!Nuggets:Out of work travel and tourism specialists in vacation spots can be hired cheaply to build a businessYou can build a 300K / yr business starting with a spreadsheet and a private slack groupIf you think that buying property in other countries would be a headache, you’re right.Action Steps:Contact Pieter Levels of Nomad List and pitch him a collaboration on this higher-end service.Smaller travel services are hurting. Pitch someone like “Scott’s Cheap...
2021-01-2834 minRun With ItCan You Make Millions on Meeting Notes? with Tyler KingIf you like the show, please leave a review on Apple Podcasts!Nuggets:Simple tip to increase your meeting effectiveness: stop 5 minutes early and ask “who will do what by when?”Generally easier to sell to a profit center than a cost center (listen to Aline Lerner episode for more on this)The hard part of this idea is building something users will stick with. Focus more on reducing friction and making the app a joy to use and worry less about back-end bells and whistles.Look for teac...
2021-01-2235 minRun With ItAggregating the $9 Billion Micro-Mobility Industry with Ola SarsIf you like the show, please leave a review on Apple Podcasts!Nuggets:It’s inevitable that micro-mobility apps consolidate in the next 5-10 years. Look to examples from other industries (e.g. hotels and airlines) to see that this can be done.Action Steps:Partner with smaller players who are running scooter sharing servicesBring clients to them through your app and take a percentage of revenuesMove on to creating partnerships with larger players once you have built a foundationConsider ways to add value through this aggregated service (e...
2021-01-1432 minRun With ItA Platform for the Borrower's Economy with Ryan FrederickIf you like the show, please leave a review on Apple Podcasts!Action Steps:Show validation through initial users in a small, local market. Leverage social networks as early distribution channels. Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:The Founder's Manual
2021-01-0734 min
Run With ItYC Alum Shares Three Business Ideas for 2021If you like the show, please leave a review on Apple Podcasts!Nuggets:Launching a great product can also build your email listAction Steps:Podcast DashboardStart by creating an info and/or coaching product to help podcasters manage and grow their showsUnderstand the pain points podcasters are experiencingCreate software to solve said pain points (listen to episode 15 with David Hauser for more details)Teach programming to start a businessFind the type of programming jobs that are boring to experienced coders, but still valuable...
2020-12-3152 minRun With ItAudio-Driven Workouts with Colin McIntoshNuggets:This idea is so exciting because it’s a platform that expands both sides of a marketplace; it makes it easier for fitness instructors to get their content out, and easier for people to work out remotelyDon’t forget about the incredible power of puns in branding and marketing.Action Steps:Create a business overview/plan including the product, points of differentiation, value proposition, etc...Create a financial model with some basic assumptions to ensure that the idea will be profitableValidate product/market fit (before spending serious money or seeking investment doll...
2020-12-2428 minRun With ItIs The Next Shopify A SaaS Boilerplate Service?If you like the show, please leave a review on Apple Podcasts!Nuggets:If you notice many open-source projects with lots of followers on a single problem, it’s probably a good opportunity; open-source projects are rarely as good as those with commercial resourcesAction Steps:Build a list of SaaS companies using ShopifySearch for Shopify apps that enable SaaS companies to use Shopify; consider buying them to jumpstart your customer baseContact Venture Capital organizations and pitch them on partneringEngage with aspiring SaaS founders on sites like Indie Hackers and of...
2020-12-1734 minRun With ItFixing Homelessness From the Private Sector with Calvin CorreliIf you like the show, please leave a review on Apple Podcasts!Nuggets:You’re not going to end homelessness worldwide. Don’t do nothing because you can’t do everything.Sometimes a non-profit model opens more doors for those who want to invest in a project.Action Steps:Interview homeless people, social workers, and shelter employees to qualitatively understand this problemRead The State of Homelessness in America to quantitatively understand this problemUnderstand sources of funding, like HUD in the US or benefactors that have overcome homelessness themselves.Contact the founde...
2020-12-1035 minRun With ItSplit-testing SaaS Pricing with Ben OrensteinIf you like the show, please leave a review on Apple Podcasts!Nuggets:If you have a regular job, your employer might love you starting a business that serves the companyBuild credibility on the internet with people you might like to serve before you’ll need itAction Steps:Build trust on the internet by creating helpful, intermediate to advanced content for SaaS business owners.Build list of $1M+ revenue businessesContact owners offering to split-test their pricing pagesOnce it’s clear your strategy adds to the bottom line, star...
2020-12-0335 minRun With ItMeasuring the ROI of Hiring Funnels with Aline LernerIf you like the show, please leave a review on Apple Podcasts!Nuggets:If Aline were building another business, she would avoid selling to a cost center rather than a profit centerWhen pricing your products and services inquire what your prospects’ discretionary budget is and price packages within that to get your foot in the door more easily.Action Steps:Reach out to engineering managers that pay Lever or Greenhouse at least 5 figures a year.Offer consulting to companies promising to analyze their hiring data an...
2020-11-2638 min
Run With ItSmart Face Masks - Way Beyond Air QualityIf you like the show, please leave a review on Apple Podcasts!Nuggets:“Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.” - Lao TzuHow stressed can you really be about losing some money if you planned on giving it all away anyway?Action Steps:Brainstorm a prototype both alone and also collaborating with designersConsider partnering withA successful inventor like DysonSomeone with an e...
2020-11-1931 minRun With ItEthically-Made Diamonds and High-End EscortsAction Steps:Look within your own network and find a jeweler to partner withRun Google Ads to develop brand awarenessReach out to local influencers to develop a partnershipFollow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Society ServiceLabTikaCan You Tell Which Diamonds Are Lab Grown?Lab-Grown Diamond Jewelry | What are Synthetic Diamonds...
2020-11-1231 min
Run With ItDuoLingo for Management & Leadership TrainingTell us what you think at update@runwithit.fm! If you like the show, please leave a review on Apple Podcasts.Nuggets:It’s easier to pivot after starting than to get started, so just start.Management tip: to avoid over or under managing, work with your direct report to get started and then let them drive their own ship.Move fast and don’t look back: things that you think are important early on will seem trivial later so don’t sweat.Being a great curator of content can be just as valuable as cre...
2020-11-0534 min
Run With ItHow a Mom Can Start an Online BusinessIf you like the show, please leave a review on Apple Podcasts!Nuggets:Don’t ask friends and family whether they like your idea. If they’re good friends, they’ll lie to you. Instead, ask them about their personal experiences.Listen with an open mind when hearing things you think you already know. Oftentimes, there’s much more depth to the idea than you’ve internalized.Action Steps:Answer Joe’s guiding questions to understand what you really want from a businessChoose your niche based on your interest and...
2020-10-2938 min
Run With ItDigitize Identities with Ryan CoonIf you like the show, please leave a review on Apple Podcasts!Nuggets:The most important asset an entrepreneur has is her persistence; don’t start until you’re ready to “sleep like a baby” (stay up all night crying)Action Steps:Identify the problemread US Department of Justice Study on Identity Theftunderstand where the $25 billion per year losses are going (i.e who is getting hit the most)speak with these organizations to learn more about the challenges they are facingDevelop the solutioncreate a business plan of how one...
2020-10-2240 minRun With It[Inside the Business] with Lindsay Gabbard and Alessandro PepeIf you like the show, please leave a review on Apple Podcasts!Nuggets:If you desire power, you shouldn’t pursue it (paraphrased from Plato’s Republic)Action Steps:Create a marketing plan for growing Roscioli Wine Club and community.wineFollow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
2020-10-1545 minRun With ItA Tell-All Episode with Chris and EathanLinks:Principles by Ray DalioMan's Search for Meaning by Viktor FranklAccadium - Digital apprenticeshipsCal NewportDavid GogginsTim Ferriss Podcast EpisodeErin Hooley's Run With It Episode for E-commerce Growth
🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run
2020-10-0840 minRun With ItActual Recycling with Dmitry DragilevIf you like the show, please leave a review on Apple Podcasts!Nuggets:Pick a business that you can grit throughSometimes grit is less intense and more zen. A reserved but committed approach can help you maintain energy on your project for the long haul.Action Steps:Create a simplified Process Flow Diagram (PFD) for how recycling is done todayResearch values of each stream in the PFDTarget the points at which you can amplify the most value.Incorporate some hard numbers in your research. Who pays for raw recyclable...
2020-10-0122 minRun With ItGamify Review-Generation with JB KelloggNuggets:A Software as a Service (SaaS) needs to be so easy your grandma could use itIf you’re in a fear mindset, make a plan. No matter how great the plan is it will help you get into action, which is a much better state.If you want your business to grow, expect your marketing budget to expand ahead of growth. A stable marketing budget reflects a stagnant business.Action Steps:Start with a plan. Understand the basics of why and how this business would work before moving forward.Cr...
2020-09-2431 minRun With ItImprove the Shower Experience While Traveling with Nir BashanNuggets:The first step is often to build your self belief and overcome your fearsU.S. business travel is a massive market ($1.6 trillion); business travelers took 462 million trips in 2013Action Steps:Find a similar product and try to sell it to one of your appropriate connections—a frequent traveler—using the marketing and branding you intend to ultimately use.Get feedback via forums that business travelers use; ask what they think about the shower experience.Connect with an engineer on Upwork and hire them to design a prototypeUtilize a Kickstarter or l...
2020-09-1728 minRun With ItAudio-Driven Workouts with Colin McIntoshNuggets:This idea is so exciting because it’s a platform that expands both sides of a marketplace; it makes it easier for fitness instructors to get their content out, and easier for people to work out remotelyDon’t forget about the incredible power of puns in branding and marketing.Action Steps:Create a business overview/plan including the product, points of differentiation, value proposition, etc...Create a financial model with some basic assumptions to ensure that the idea will be profitableValidate product/market fit (before spending serious money or seeking investment doll...
2020-09-1028 minRun With ItUp-End the Printer Industry with Kent WilsonNuggets:James Dyson approached incumbent vacuum manufacturers with his idea for a bagless vacuum cleaner. They shot him down because “they sell bags”Even if your business is starting small, imagine the pitfalls you may encounter if it must rapidly scale.Be obsessed with your customers. It will arise from natural curiosity and even a bit of natural insecurity.Action Steps:Find co-founders who complement your skill set; can save a ton of money over hiring everything out in the beginningTalk with home printer users to learn what matters most to t...
2020-09-0332 minRun With ItLaunch a Major Domo Service with Jason CherubiniNuggets:There is a rich “non-adulting” economy wherein you can make money helping the continually youthful avoid or manage actual adult take so they can focus on other stuff.Homeowners typically spend 1-4% of their home cost on maintenance every yearThe existence of products like “Home Warranties” demonstrates a need for homeowner support for caring for their home.Action Steps:Decide on what basic tasks you can start with.Find out what contractors charge for the tasks on your list.Create revenue projections.Decide on what your company’s fee would be...
2020-08-2734 minRun With ItIntegrated Wealth Management & Tax Strategy with Justin WinterNuggets:Most of the tax code is there to help citizens save money by incentivizing behaviors that would benefit our societyAction Steps:Find experts to partner with who are already providing advanced tax strategies for their clientsindustry conferencesauthorsforumsask business owners for recommendationsBe willing to pay for high-end tax strategy and accounting specialists on your teamBootstrap from a simple system that implements simple, cheap, accessible technologies like Asana, Artable, and basic CRMs to create a client flow.Aim for ~$5-6K annual average customer valueScale to 100 customersRun Facebook ads to...
2020-08-2036 minRun With ItRecycle More E-Waste with Anders AnkarlidNuggets:Pursuing socially responsible business ideas can be quite lucrative - A Good Company is doing over $220k/month in revenueWhen you want to change someone’s behavior, positive reinforcement is much more effective than chiding themAction Steps:Investigate how waste is currently processedFind out what value is involved and to whom value is added or extracted in the waste management process (e.g. are governments financially incentivised to minimize the amount of waste they have to process.Research the value of raw materials present in common e-waste itemsResearch hu...
2020-08-1333 minRun With ItExchanging Social Currency with Ed VincentNuggets:The key leverage point of blockchain is the decentralization of valuation.Millennials value experiences over things.Don’t implement emerging trends unless they’re necessary.Many great ideas sit around waiting for the right time to flourish. If you get in too early, there may not be infrastructure to support them.Action Steps:Understand social currenciesResearch social currency issuers (Roll)Find out the use cases that would apply. Who would want to issue social currency? All individuals? Influencers and celebrities? Small businesses abandoning punch cards for social currency?Find out...
2020-08-0633 minRun With ItPerformance Review Software (for Remote Teams) with Cory ZueAction Steps:Offer performance-improvement consulting services to businesses in order to figure out a system that works for this ideavalidate that a boilerplate process will work for different businessesdetermine pricingDraft a business plan around the ideaCreate a no-code version of the performance review systemFollow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:
2020-07-3031 minRun With ItBecome a Franchisee at a Huge Discount with Lucas RootNuggets:Like the real estate market, there are franchise brokers to facilitate deals. But you can also do the legwork by approaching franchise owners yourself. In the midst of pandemic, many of them are likely onsite. A typical franchise cost is nominal (somewhere between $20,000 and $50,000). But many franchises, like McDonalds, will not sell to you unless you have a minimum of five years operating costs. Action Steps:Research rent costs for commercial spaces with the best walkability in your area. Walk into a prospective franchise location and ask the owner about his or...
2020-07-2326 minRun With ItBuilding an Ecommerce Growth Engine with Erin HooleyNuggets:Only two missing pieces can stop you: mindset and skill. Find out which one you need and fix it. You can tackle anything.Learn Erin’s three levers for growth in ecommerce: Traffic, Conversion Rate, Average Order Value.Always highlight your most popular and highest selling items. Don’t try to push your less popular products on clients up front. Throw in the towel only when you’re working on something that conflicts with your higher order goals.Find the opportunities during moments of great change. Where are people changing their habits and how can you turn that in...
2020-07-1636 minRun With It[Inside the Business] AwardWallet with Alexi VereschagaNuggets:Find out the behind the scenes relationships building and negotiating sometimes necessary for successful software entrepreneurship.Social media is the new TV after work. If you want to start a business, delete all your accounts.Going the extra mile on business development often pays off big.Balancing a freemium model is tricky: listen to the episode to hear how Alexi thinks about itUse a B2B2C model to get other businesses to sign up your new clients.Action Steps:Alexi’s biggest pains aremanaging business development and marketing (th...
2020-07-0933 min
Run With ItA Modern Staffing Agency with Aaron MichelNuggets:Stalwart staffing companies are doing ~$25 billion in revenue annuallyVCs are looking for great teams moving really fast toward the critical assumptions of their businessGreat two-person teams are often formed from one person with industry experience and the other with technical know-howIf you’re a nontechnical founder, one of the hardest parts of starting a company is finding a phenomenal technical cofounder and get them to leave their terrific job to come work on your ideaBuild a product that gives users a much better experience than Action Steps:Estimate Customer Acquisition Cost (CAC...
2020-07-0230 minRun With ItConnecting Independent Software Vendors and CRMs with Steve BensonNuggets:Successful businesses are started by people just like you; they go home and watch Netflix with their significant other, etc...Action Steps:Compile list of ISVs from Salesforce App ExchangeContact ISVs to validate this idea (listen to David Cristello or David Hauser episode if you need more help with this step)Raise Angel money and/or apply to Startup AcceleratorsHire ~4 software engineersBuild MVPFollow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private...
2020-06-1842 minRun With ItFacilitating Curbside Pickup for Local Businesses with Justin HartzmanNuggets:The best things in life come on the other side of fear (Will Smith speech)It’s incredibly difficult for business owners to be competent at their core skill AND marketing, delivery, etc…think of ideas that allow business owners to focus on their core skillsDon’t underestimate the power of checklists as a foundation for a business or applicationBusiness Plans are hard to pivot away from, write out a vision document instead.Action Steps:Talk with local business owners about this idea. Start with a geofenced location and businesses you know o...
2020-06-1144 minRun With ItBringing Professional Video Editing to the Masses with David AdlerNuggets:Once you have ideas take action, always push the train forwardAction Steps:Contact friends who might be interested in having some videos editedContact wedding or event videographers and hire them to do the editingConsider/test pricing strategiesoffer free or $99 for a 60 second video teaserupsell to a $300-$500 3-5 minute videooffer a rebate of $100-$200 for sharing on social with a link to your servicefind more partners and offer a subscription service to fansoffer a number of credits per month that could be used for various concertsCreate a video...
2020-06-0438 minRun With ItCraft Hand Sanitizer with James HendersonNuggets:The value of the product goes beyond its functionality; for two equal quality products, the one that makes consumers feel better about themselves will winThe snob effect is a documented phenomenon wherein a higher price point can actually increase the demand for a product or service.During a tumultuous time people who want to be perceived as doing okay may be a market for your productsSome Craft Distillers are making bank by producing hand sanitizer instead of spiritsNetworking to develop one business can lead to other opportunitiesAction Steps:...
2020-05-2836 minRun With ItRecession Proof Startup Saturday - Session 4For this event, 8 incredible entrepreneur guests paired up pseudo-randomly and all start from scratch sharing only their mindsets and experiences to co-create some innovative and unshakable project ideas that could beat a recession. We proudly raised over $400 on behalf of the WHO COVID-19 Response Fund in presenting this event.This session features Anthony Sarandrea, Josh Elizetxe, and Anthony MinkAnthony SarandreaAnthony is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that drives over 1 million customers each year.Anthony is...
2020-05-211h 06Run With ItRecession Proof Startup Saturday - Session 3For this event, 8 incredible entrepreneur guests paired up pseudo-randomly and all start from scratch sharing only their mindsets and experiences to co-create some innovative and unshakable project ideas that could beat a recession. We proudly raised over $400 on behalf of the WHO COVID-19 Response Fund in presenting this event.This session features David DennyDavid Denny is the Co-founder and a Partner at Carpe Diem Developers which is a renewable energy industry leader that provides development services for commercial and utility solar PV projects nationwide. They partner with business leaders, landowners, and utilities to develop and execute...
2020-05-1444 minRun With ItRecession Proof Startup Saturday - Session 2For this event, 8 incredible entrepreneur guests paired up pseudo-randomly and all start from scratch sharing only their mindsets and experiences to co-create some innovative and unshakable project ideas that could beat a recession. We proudly raised over $400 on behalf of the WHO COVID-19 Response Fund in presenting this event.This session features Sam Davidson and Matt VerlinichSam Davidson is a serial entrepreneur and professional speaker who has written three books. He is currently the CEO of Batch, a gift and retail company that makes it easy for people to find or share a taste of their...
2020-05-0754 minRun With ItRecession Proof Startup Saturday - Session 1For this event, 8 incredible entrepreneur guests paired up pseudo-randomly and all start from scratch sharing only their mindsets and experiences to co-create some innovative and unshakable project ideas that could beat a recession. We proudly raised over $400 on behalf of the WHO COVID-19 Response Fund in presenting this event.This session features Peter Corbett and David Kosciusko.Peter Corbett:As the child of a single mother with 3 kids, Peter learned to hustle at an early age to afford a better life. He bootstrapped a digital agency, grew it to 100 employees and sold it to WPP, the...
2020-04-3041 minRun With ItLesson Plans as a Product with Rob FitzpatrickNuggets:Have customer discovery conversations in a casual setting to get real feedback; otherwise people will naturally try to placate your egoDesign products (including education and workshops) such that attendees are energized at the end, not drainedThe key to sales is having a more expensive product; selling a $1,000,000 is within an order of magnitude as easy as selling a $1,000 productAction Steps:Choose a topic you are interested in and curate a lesson planFind educators who are teaching that subject and offer it to them for freeWatch how users respond to the...
2020-04-2346 minRun With ItLivestream Your Favorite Music Venues with Chris MeadeNuggets:Successful businesses are started by people just like you; they go home and watch Netflix with their significant other, etc... Action Steps:Investigate current revenue split for concert venues Search for the managers/decision-makers of concerts at large venues Contact them via a cold call, email, or LinkedIn message Offer to run a trial event which you can help them presell a live stream of their upcoming concert If enough fans buy in, then produce the first event (keep a production budget of under $10K) Ask the venue to keep your equipment installed and sign them o...
2020-04-1632 minRun With It[UPDATE] Translating Medical Lingo with Shuhan He and Josh CalvanoNuggets:Non-linear thinking is critical to entrepreneurship; the path is rarely carved out for you so you need to make connections yourself.Successful entrepreneurs are looking for people to mentor and receive help from; if you take a little bit of action, you can stand out from the crowd.Action Steps:If you’re a medical professionals, web developers, or other entities wish to contribute to the goals of DoctorLingo reach out or submit terminology here.Choose an idea from a previous episode and take one small step!Do you enjoy th...
2020-04-0237 minRun With ItFun Money Management and Impact With Anthony SarandreaNuggets:Use the opposite of the “Mom test” - tell people about your idea/mockup as if it’s someone else’s terrible idea to get their honest feedbackWaking up with a “poor mindset,” living on a budget and working hard to always earn more could be the secret of some very wealthy peopleEven if you have plenty of money it can still help to live less extravagantly so that you can maintain connections with close friends and family.Anthony echos a common entrepreneurial mantra “Fail fast.”Once one masters money, the next focus is often “impact.”Really dum...
2020-03-3044 minRun With It[UPDATE] Lessons from 4 of Our Top Episodes Thus FarDo you enjoy this type of episode? What areas of business would you like us to focus on more? Email us at update@runwithit.fm and you may get an on-air callout!Links:The Expensive Water Bottle with Jeff ProctorDone-For-You Digital Marketing with TJ ClarkA Clever Take on Residential Window Cleaning with Richard BittonHow to Start a Software Company with David Hauser
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2020-03-1922 minRun With ItBetter Hiring through Software with Dane MaxwellNuggets:The idea is 5% of what makes a business successful; execution is the restJeff Bezos was savvy enough to make billions just investing in other companiesFind a pain that elicits a visceral response in your customersLearn why some businesses pay some employees to quitFocus on three things when starting a business: your customers’ pain, their ideal outcome, and your mechanism for bridging the gapCraft your prospecting emails envisioning that you are the person reading it.“Far and away the best prize that life has to offer is the chance to work hard at work worth doing” - Tedd...
2020-03-1243 minRun With ItHyper-Local Online Business Directory with Henry LopezNuggets:The idea is a small part of a successful business; it’s about the executionCreating a business idea that forces you to network with local businesses has collateral benefitsThe pain is deep here: local business owners are eager for something that helps them compete with bigger namesAction Steps:Create a list of all the businesses in your local areaBuild a minimum viable product website that houses these businesses' informationUse targeted advertising to bring locals to your siteTest monetization strategiesApproach business owners and sell them on advertising with youInclude an app-based di...
2020-03-0542 minRun With ItAccessing Hidden Spiritual Knowledge with Manuj AggarwalNuggets:Spirituality doesn’t have to mean religiosity. Understanding your mind, body, and soul for yourself can be all you need to become spiritual.If you see the soul as a separate entity from our body, and a mind you may notice that all three conspire with each other to generate our experience. We want to improve in our personal development, but the content that is unique that has been accumulated over centuries and is not reaching the general public.Always be ready to pivot and stay detached from your ideas.Pivot or quitting depends on tim...
2020-02-2734 minRun With ItExtracting Pain from Dentists with David CristelloNuggets:Savvy founders often don’t come up with their own business ideas - they get them from an opportune marketYou can do this even if you have a full-time job - you have to get laser focused on the most important activitiesAction Steps:Search for the top 100 dental practices in the countryReach out to them and interview them to find out what about their systems are producing resultsStarting a podcast about dentists as a platform to connect with them could provide you much more leverage than cold emails and build de...
2020-02-2033 minRun With ItDropping the Recidivism Rate to <9% with Zachary BabcockNuggets:Learning to set and achieve goals has been the single most important skill Zachary has developed.The label of “ex-con” does significant damage. There can be a lot of value in rebranding after going through a certification process as we’ve outlined.Get the “right people on the bus then figure out where to drive out” - Jim Collins concept.Follow the “Learn. Do. Teach.” model for success.Save money, and do good: there’s a tax cut for companies that hire convicted felons.Action Steps:Research how much prisons cost tax...
2020-02-1337 minRun With ItStarting a Board Game Cafe with Melissa Villanueva and Angelo SepulvedaNuggets:Deep commitment to your business is essential. Don’t bother getting started if you’re not going to be all inDon’t need to reinvent the wheel in order to be successful. It’s ok to follow a successful model and execute it in your cityMake up for your growing pains through good customer serviceUse complaints about a competitive product or service to find out how to launch a new product that’s betterAction Steps:Layout the menu of food, drinks, etc, and of course, gamesRun numbers to understand revenue, and see if...
2020-02-0646 minRun With ItSmart Home Installation and More with Mehdi KajbafNuggets:Find the joy in your work - Mehdi set up a ringtone to go off every time he made a sale. Have fun with your clients and make your products and services a joy for them.You need your values to drive what you do as an entrepreneur - Mehdi’s deep desire for freedom fueled his work ethic and helped him through the inevitable tough timesYou can always get value out of and generate value from a business project—even if it isn't financially successful and even if it fails.Live in the moment to c...
2020-01-3038 minRun With ItEnergy Audits for Tech Companies with Justin JacksonNuggets:Find out the three Filters Justin uses to vet his business ideasFind people/corporations “already in motion” (e.g. don’t waste time and energy to convince people that climate change is real)How Justin thinks about unlikely competitors in entirely different industriesJustin uses Twitter the way a comedian works out material at local clubs - collection of raw thoughtsProduct/entrepreneur fit and entrepreneur/market fit are just as important as product/market fitAction Steps:Attend a sustainability conference, connect with people in charge of sustainability, and ask them about their...
2020-01-2337 minRun With ItCrowdsourced Content Creation with Mike VolkinNuggets:Content is king, and with all of the data and information available, you need a diverse team to create the best content. Crowdsourcing of content creation could reduce creation time by 70%.Getting media exposure for your project depends on being relevant to current events.Be a problem solver. Most freelancers follow directions very well, but they are not problem solvers. Problem solvers are a rarity. Action Steps:Brainstorm how the workflow is going to go from the writer’s perspective and from the company's perspective.Determine how the writers will be comp...
2020-01-1637 minRun With ItShedding Light on a Dark Topic with Jules SchroederNuggets:Ask yourself, what is the very thing that has you interested in this conversation, and chances are that, if you classify it as mental health or not, that “thing” is giving you enough to want to participateCorporations are investing more money into wellness and these types of programs than they ever haveAsk yourself, “What are my distinct natural assets (what is in my DNA)?”Action Steps:Consider your natural assets and brainstorm what you can with themCreate a training program, based on these natural assets that can be pitched to progressive corporat...
2020-01-0949 minRun With ItA More Excellent Open Mic for Musicians with Arthur RevechkisNuggets:Learn to think about the wide variety of types of capital.Learn the business side of a project that supports creativity.Learn about some interesting music and comedy projects.Action Steps:Talk to local venues and musicians to better understand how open mics work and what problems you can solve.Learn something from existing venues that are streaming entertainmentGet a national competition together among different bars that already stream their live actsPartner with a Restauranteur or a local bar that has a good reputation and good acts.Figure out...
2020-01-0241 minRun With ItHelping Podcasters Grow Their Audiences with Louis NichollsNuggets:Balancing 2-sided marketplaces is tricky - better to stick with roughly even instead of trying to match podcasters with dramatically different audience numbersThe criterion that determines when you should build a business around a 2-sided marketAction Steps:Contact up-and-coming podcasters and offer this matching serviceContact podcast hosting companies and sell them on building this service for their customersFollow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will...
2019-12-2643 minRun With ItEmployers Mentoring Urban Youth with Gary RabineNuggets:Learn how, as an employee, to practice “smart planning” by building relationships with the leaders of your company.Learn how and why someone working in the mailroom in a company can make a direct connection with the CEO?Learn about the power of sharing your goals and aspirations with lots of people. Action Steps:Contact CEOs that might be on board with this project that are givers.Explain Gary’s idea and get them to make a commitmentGet in touch with folks in the urban community that are givers and get them co...
2019-12-1949 minRun With ItMaking the Most of Social Media with Whitney HansenNuggets:How a labor-intensive business can scale while providing a moat in the interimOn a social media consultant “not really knowing your business”: business owners don’t always know what resonates best with their customersWhitney believes the shotgun approach is better than the “epic content” approach - again, you often can’t predict what will resonate with your tribeHow and when to offer your services for freeAction Steps:Go after streaky prospects - people who’ve used social media with some success in the past but haven’t been consistentRun Facebook Ads to people wh...
2019-12-1252 minRun With ItThe Expensive Water Bottle with Jeff ProctorNuggets:Learn how businesses like Jeff’s thrive despite living in a very competitive market.Discover the power of pricing at the high end.Find out how creating a product with marketing in mind can literally change our values and habits.Action Steps:If you have the chops, brainstorm how to implement some of the functionality discussed in this episode.Go to the places where the ideal clients for this product might be, like a gym, and investigate what people would want to get out of a $150 water bottle.Try a...
2019-12-0547 minRun With ItKickstarter for Podcasts with Mubashar IqbalNuggets:If you’re not a developer, you can build the MVP without writing code using tools such as MakerpadIf you’re a developer, you can build an MVP for this idea in a weekend!If you’re a non-technical founder searching for a co-founder, outline the value you’ll be providing the team when pitching technical folks to joinAction Steps:Build an MVP of this service (use “no code” tools or search for a cofounder if you’re not a developer)Brainstorm affiliate marketing opportunities and incorporate affiliate links in initial versio...
2019-11-2843 minRun With ItDomain Naming Helper Software with Garrett DimonNuggets:Learn why now is a great time to find a great domain for a new project.Find out how to start from a very simple mockup, validate an idea and grow it through iteration.Action Steps:Do some market research on power users for domain names, i.e. people who spend a lot of time searching for and creating them. Can you attract enough that would pay a decent amount for a service like this? Find out if you can sustain a business based on power users paying for this.Research...
2019-11-2244 minRun With ItHow to Start a Software Company with David HauserNuggets:Don’t try to compete with the hundreds of startups working on the same problems for the same industries - do something differentHow to answer the objection “you don’t understand my industry so you can’t build software for it” by turning it into a strengthLeverage your outsider status to build better software by asking childlike questionsYou don’t need to love the industry to be passionate about your work (e.g. empowering entrepreneurs to succeed)Be “as close to the money as possible” when developing enterprise solutions (help add customers or keep them longer)Enterpris...
2019-11-1438 minRun With ItA Clever Take on Residential Window Cleaning with Richard BittonNuggets:Learn how Revetize uses a business's existing clients to create new revenue opportunities with smart simple but incredibly effective strategies.Learn how to get out of the weeds in starting a business and focus on what’s important.Hear what it’s like for a seasoned entrepreneur to imagine starting a brand new business in under one week.Action Steps:Spend a nominal amount to form an LLC, and make the commitment to get this started.Don't go into an intense research phase, just move quick.Research to discover what the mark...
2019-11-0742 minRun With ItRepresenting People of Color in the Outdoor Space with Kara PerezNuggets:Why focusing on inclusivity makes good business sense, and doesn’t detract from majority marketsHow everyday people can help those who are discriminated againstHow Lizzo leveraged the Kardashian brand to pave the way for plus-size womenThe typical success rate for an influencer to gain a sponsorship with a companyHow to write a quality cold email to people working at big brandsAction Steps:Draft a mission statement around why this idea is appealing to youComplete market research around outdoor spaceCreate a business plan for this ideaFind complementary businesses and pi...
2019-10-3143 minRun With ItDone-For-You Digital Marketing with TJ ClarkNuggets:Learn why a business might pay you hundreds of dollars a month to do something they are already doing well themselves.Learn how to frame a sales offer so that it takes tasks off your client's plate instead of adding more.Learn how to land clients in a unique way that avoids SPAM and lets your personality shine.Action Steps:Pick a niche. We’ve focused on web-based food businesses in this episode but the principles discussed can be applied in any number of other industries.Find a few potential clients th...
2019-10-2442 minRun With ItFundraising for Social Impact Entrepreneurs with Fatimeh PahlavanNuggets:Why Fatimeh believes Angel Investors are better than VCs for social impact entrepreneursConsumers get better products when marketplaces embrace diversityThe ways in which the relationship between investors and founders is like a marriageAction Steps:Outline business plan for how this service will workDraft standardized documentation for the relationship between founder and investorSpeak to investors in order to understand their psychology and motivationsContact large companies that have in-house venture firms with social benefit fundsResearch “government opportunity zones” and summarize associated benefitsResearch conferences that exist for social impact entrepreneurs to pitch their idea...
2019-10-1746 minRun With ItPayroll and Benefits for Dev and Design Firms with Chad PytelNuggets:Learn what the power is in aiming higher and serving niches that demand better services.Learn how having an audience that emulates your business leads to rapidly scalable revenue opportunities.Love what you do and you’ll never work a day in your life? Chad doesn’t buy it. Understand his distinction between caring about what you do and loving it.Action Steps:Do some fact-finding. What are the logistics of providing payroll, benefits, and HR management services? How do these services make money? What are their margins?Pick a niche and...
2019-10-1055 minRun With ItUpgrading from Disease Care to Health Care with Logan ChristopherNuggets:No evidence of added benefit for most new drugs entering German healthcare system (Journal link)Can be an uphill battle for innovators in entrenched industries. For example, the American Medical Association conspired "to contain and eliminate the chiropractic profession” in the 80’s (Wiki link)Action Steps:Solidify overall mission/vision of this alternative healthcare organizationPerform market research around existing small business and/or medical associations, including what typical membership dues are.Contact small healthcare businesses and ask them aboutthe problems they face from the entrenched healthcare systemwhether this idea would be help...
2019-10-0347 minRun With ItDesigning Education for Real Life with Zach FleishmanNuggets: Learn how Zack became a tennis champion through laser focus and clarity of purpose starting at the age of twelve. Then hear how he used the same focus and clarity to excel in an entirely new arena, entrepreneurship.Find out the powerful things Zack learned about business through the process of applying for government grants.Learn how Zack’s research of tax law could save investors hundreds of thousands of dollars.Action Steps: Listen to the episode, investigate weaknesses and missing information, fill in on them and report back. (e.g. Rese...
2019-09-2655 minRun With ItHelping Artisans Scale with Sam Davidson & Matt VerlinichNuggets:Create a grassroots community before anything else.“Identify the minimum to get started and go from there.”How you start is not how you’re going to end up; allow space to grow.The best way to retain customers is by continually giving them value.Shape a community based on its own needs: keep track of your data, know who your customers are, make sure you know what they need, and charge accordingly.Action Steps:Perform a comprehensive market study to establish existing competition in your city and what’s missing from the...
2019-09-1954 minRun With ItOptimizing for Love and Connection with David DeMemberNuggets: Consider how you can take what works in business relationships and apply it to a personal setting. Action Steps: Start with a small test group of people interested in improving relationships. Provide basic coaching and action steps that are kept track of through a simple calendar app and checklists. Check back in over the course of weeks and months for feedback on how the process is proceeding. Work towards feedback from people that indicates they are extremely satisfied with the quality of their relationships—ideally they are functioning better than ever. Build an...
2019-09-121h 00Run With ItReducing the Stress of Vacation Homes with Aaron GreenNuggets:The “game” Aaron plays around customer service that’s won Easy Song Licensing many customers for life and made them a ton of money.The culture of small towns and how to launch a marketing campaign in one.Action Steps:Perform market research around how big the problem is and how much people would pay.Contact existing home maintenance providers (plumbers, lawn care, HVAC, etc…) and pitch them on joining Cabin Sit.Brainstorm list of services a vacation property manager could provide.Recruit the “Navy Seals” of property management in your area (people...
2019-09-051h 07Run With ItTranslating Medical Lingo with Shuhan HeMedicine is a different language by itself and is really, really hard to understand. Traditionally, the medical field's solution to this problem is to design boilerplate patient materials at a general reading level to inform patients about their healthcare issues. At best, the industry is moving towards video content and digital resources, but there is still a wide chasm of lost information between what a doctor understands and what a patient is informed about.There are a ton of existing companies, many quite profitable, out there trying to address patient education, demonstrating high demand within this niche...
2019-08-2954 minRun With ItInjecting Humor Into a Taboo Industry with Allie LeFevereAllie LeFevere deftly brings humor to topics where others often avoid it, and this episode is a masterclass in how she does it. Listen in as Allie formulates a marketing strategy for a subscription service that solves a headache affecting 50% of the world’s population.Nuggets:What a brand “hook” is and why you should start your marketing efforts by developing one.How Allie uses “what if” questions to explore the edges of a marketing strategy, and how it affects UX, customer experience, packaging, etc…The most important concept in branding that people usually overlook.Que...
2019-08-2053 minRun With ItReinventing a Boring Healthcare Product with Zee SchwabIn this episode Zee presents us with his visions of an online custom orthotics provider and a niche on which to focus the marketing.A kit is sent to your home that allows you to create a custom foot mold. Ship it back and orthotics arrive in just days. Compared with the lengthy back and forth to doctors offices that is currently the norm, it's a huge time and energy saver. Zee presents his idea and demonstrates the way he thinks about starting new businesses from a logistical standpoint.The takeaway: A great business project...
2019-08-2042 minRun With ItCreating a Virtual Shopping Experience with David KosciuskoDavid Kosciusko has always been good at predicting how new technologies will change our lives. He sees a massive increase in broadband speeds coming, and it will give us an unprecedented amount of data at our fingertips. Dave believes this bandwidth can be used to revolutionize how we shop for clothes. Hear how he wants to make that happen.Nuggets:The most successful entrepreneurs of our time are able to see the big shifts of their time, and create a new solution that capitalizes on them.”Logic never really is the thing that sells, it...
2019-08-2048 min2019-08-1801 min