Shows
50+ & Unfiltered125. Christa Pitts - Preserving MagicChrista Pitts, co-founder of The Elf on the Shelf, shares the new Christmas tradition's origin story and much more.
2025-12-2600 min
PASSIONATELY CURIOUS with UpSwell MarketingBuilding Christmas Magic, Scaling a Global Brand, and Protecting Wonder at Scale with Christa PittsChrista Pitts, co-CEO and founder of The Lumistella Company - home of the iconic Elf on the Shelf - joins the show to share the remarkable story of how a small family tradition became a global holiday phenomenon. Starting with a childhood memory passed down through generations, Krista and her family transformed an idea rooted in imagination into a brand that has reshaped Christmas for millions of families around the world.
Christa walks through the early days of the business, from self-funding the first 5,000 units and facing total industry rejection, to building momentum one Christmas market at...
2025-12-1648 min
The Room Where It HappenedThe Family Elf That Became a $100M Christmas EmpireBefore it became a worldwide holiday staple, The Elf on the Shelf was simply a Pitts family tradition, one that Christa Pitts helped turn into a cultural phenomenon through grit, creativity, and unshakeable belief.In this episode, Christa looks back on the early days of being rejected by every publisher, the decision to self-publish with her family’s savings on the line, and the scrappy marketing tactics that brought their little elf to life in homes across America.She reveals the unexpected celebrity moment that sent the brand soaring, the battles to protect th...
2025-12-1652 min
2025-12-1109 min
Ladies Who LaunchEp 55: How The Elf on the Shelf Became a Global Empire, with Co-Founder Christa PittsHow do you turn a childhood tradition into a 31-million-unit global phenomenon?In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Christa Pitts, co-founder of The Elf on the Shelf — a brand that transformed Christmas for families around the world. Christa opens up about the real startup story behind one of the most iconic holiday brands:• How a family tradition became a bestselling product• Why every major publisher rejected their book (including being told it was “destined for the damaged goods bin”)• The scrappy, bootstrapped tactics that...
2025-12-1040 min
Young Adult Authors Unplugged From Arroe CollinsThe Rise Of Nicholas The Nobel From Chanda A Bell And Christa PittsChanda A. Bell and Christa Pitts, co-CEOs and founders of The Lumistella Company and the visionaries behind the Santaverse™ and The Elf on the Shelf®, to discuss the global sensation and beloved holiday tradition The 20th anniversary celebration includes a novel titled The Rise of Nicholas the Noble, a flurry of new games, experiences, must-have holiday products, original content and more to honor the milestone year The Lumistella Company, creator of the internationally acclaimed Santaverse™ and The Elf on the Shelf®, is celebrating 20 years of the beloved holiday tradition that has made its mark on families and generations around the world. Alo...
2025-12-0809 min
Everyone Talks To Liz ClamanFrom Family Tradition to Christmas Sensation: The Elf on the Shelf StoryStarting a business is hard, but building one that shines for only a few weeks a year is a whole different challenge. Elf on the Shelf co-founders Chanda Bell and Christa Pitts know that better than anyone.
Liz revisits her conversation with the sister duo behind the global Christmas phenomenon to uncover how a simple family tradition transformed into an international holiday staple. From cozy memories to big business moves, discover how they bottled the magic of Christmas and built an empire that keeps the season sparkling. Learn more about yo...
2025-12-0638 minHired!From Family Tradition to Christmas Sensation: The Elf on the Shelf StoryStarting a business is hard, but building one that shines for only a few weeks a year is a whole different challenge. Elf on the Shelf co-founders Chanda Bell and Christa Pitts know that better than anyone.
Liz revisits her conversation with the sister duo behind the global Christmas phenomenon to uncover how a simple family tradition transformed into an international holiday staple. From cozy memories to big business moves, discover how they bottled the magic of Christmas and built an empire that keeps the season sparkling. Learn more about yo...
2025-12-0638 min
Arroe Collins: Unplugged & Totally UncutThe Rise Of Nicholas The Nobel From Chanda A Bell And Christa PittsChanda A. Bell and Christa Pitts, co-CEOs and founders of The Lumistella Company and the visionaries behind the Santaverse™ and The Elf on the Shelf®, to discuss the global sensation and beloved holiday tradition The 20th anniversary celebration includes a novel titled The Rise of Nicholas the Noble, a flurry of new games, experiences, must-have holiday products, original content and more to honor the milestone year The Lumistella Company, creator of the internationally acclaimed Santaverse™ and The Elf on the Shelf®, is celebrating 20 years of the beloved holiday tradition that has made its mark on families and generations around the world. Alo...
2025-12-0309 min
Arroe Collins Like Its Live Unplugged And Totally UncutThe Rise Of Nicholas The Nobel From Chanda A Bell And Christa PittsChanda A. Bell and Christa Pitts, co-CEOs and founders of The Lumistella Company and the visionaries behind the Santaverse™ and The Elf on the Shelf®, to discuss the global sensation and beloved holiday tradition The 20th anniversary celebration includes a novel titled The Rise of Nicholas the Noble, a flurry of new games, experiences, must-have holiday products, original content and more to honor the milestone year The Lumistella Company, creator of the internationally acclaimed Santaverse™ and The Elf on the Shelf®, is celebrating 20 years of the beloved holiday tradition that has made its mark on families and generations around the...
2025-12-0309 min
Arroe Collins View From The Writing InstrumentThe Rise Of Nicholas The Nobel From Chanda A Bell And Christa PittsChanda A. Bell and Christa Pitts, co-CEOs and founders of The Lumistella Company and the visionaries behind the Santaverse™ and The Elf on the Shelf®, to discuss the global sensation and beloved holiday tradition The 20th anniversary celebration includes a novel titled The Rise of Nicholas the Noble, a flurry of new games, experiences, must-have holiday products, original content and more to honor the milestone year The Lumistella Company, creator of the internationally acclaimed Santaverse™ and The Elf on the Shelf®, is celebrating 20 years of the beloved holiday tradition that has made its mark on families and generations around the world. Alo...
2025-12-0309 min
Retail DisruptedHow Elf on the Shelf Became a Global Holiday PhenomenonDiscover how The Elf on the Shelf transformed from a beloved family tradition into a multi-platform global holiday empire. In this episode of Retail Disrupted, Natalie Berg sits down with Christa Pitts, co-CEO and founder of The Lumistella Company and creator of The Elf on the Shelf, to explore the power of nostalgia, emotional connection, holiday marketing trends, and building authentic brands in an increasingly digital world. Expect insights on storytelling, community-driven creativity, retail evolution, and what it takes to create a tradition that inspires millions. Today's episode is brought to you by Manhattan Associates...
2025-12-0220 min
The Neil Haley ShowNeil Haley Show – November 29, 2025: 20th Anniversary of Elf on the Shelf, Kel Mitchell, Salvation Army, Bum Phillips Doc, Omaha Steaks & MoreChanda Bell & Christa Pitts (Co-creators of Elf on the Shelf) celebrated the 20th anniversary of the beloved tradition that started in their own family. They discussed how the original 2005 book became a global phenomenon, the explosive growth of “Santa-Verse” characters (including the new chapter book The Rise of Nicholas the Noble and the preschool YouTube series Scout Elf Squad), exciting partnerships (Beaches Resorts Elf Suite, Swarovski crystal edition, Light-Brite, and Nora the Arctic Fox balloon in the Macy’s Parade), and how listening to fans and taking “steps of faith” turned a self-published book into a full lifes...
2025-12-0100 min
The Neil Haley ShowNeil Haley Show – November 29, 2025: 20th Anniversary of Elf on the Shelf, Kel Mitchell, Salvation Army, Bum Phillips Doc, Omaha Steaks & MoNeil Haley Show – November 29, 2025: 20th Anniversary of Elf on the Shelf, Kel Mitchell, Salvation Army, Bum Phillips Doc, Omaha Steaks & MoreChanda Bell & Christa Pitts (Co-creators of Elf on the Shelf) celebrated the 20th anniversary of the beloved tradition that started in their own family. They discussed how the original 2005 book became a global phenomenon, the explosive growth of “Santa-Verse” characters (including the new chapter book The Rise of Nicholas the Noble and the preschool YouTube series Scout Elf Squad), exciting partnerships (Beaches Resorts Elf Suite, Swarovski crystal edition, Light-Brite, and Nora the Arctic Fox balloon in the Ma...
2025-12-011h 00
The Tim Andrews Popcast#138 - Lake Bell (The Chair Company) and Elf on the ShelfI'm joined by Chandra Bell & Christa Pitts, who discuss their creation of “The Elf on a Shelf” which became a Christmastime tradition for millions of families worldwide as well as their newest book, The Rise of Nicholas the Noble. Also: Joel Hoekstra from Trans-Siberian Orchestra promotes their 12/14 shows at Gas South Arena in Duluth. AND - Actress, Lake Bell, discussing the recently-completed (and hilarious) HBO Max comedy series, "The Chair Company."
2025-12-0133 min
The LaTangela ShowElf on the Shelf Celebrates 20th anniversary - CoCreators chat with LaTangela Fay on the #tanlineJoin LaTangela as she chats with Chanda Bell and Christa Pitts on the #TanLine This dynamic duo has created a new tradition that has quickly become a Christmas favorite. Celebrating 20 years of Elf on the Shelf and the other amazing storylines stemming from the SantaVerse is truly a dream come true for these BossBabes. A test to testimony, trials, consistency and the ability to ink dreams into reality. 12x Best Selling Author, newly released middle-grade novel titled "The Rise of Nicholas the Noble" is sure to bring some holiday cheer. Watch f...
2025-11-2913 minThe Neil Haley ShowElf on the Shelf, Small-Business Benefits, Radiate TV, Bum Phillips, Vet SOS & The Frank Fiori Show — A Holiday Week Power EpisodeElf on the Shelf, Small-Business Benefits, Radiate TV, Bum Phillips, Vet SOS & The Frank Fiori Show — A Holiday Week Power EpisodeThe show opens with an unforgettable holiday celebration as Neil welcomes Chanda Bell and Christa Pitts, the sister co-founders of The Elf on the Shelf, marking the tradition’s 20th anniversary. They share the heartwarming origin of the phenomenon — a childhood game with their mother’s keepsake elf — and how it grew into a global tradition after years of persistence, self-publishing, and help from Santa himself. The segment dives into the fast-expanding SantaVerse, including new characters, music, animated series, live experience...
2025-11-251h 00The Neil Haley ShowElf on the Shelf, Small-Business Benefits, Radiate TV, Bum Phillips, Vet SOS & The Frank Fiori Show — A Holiday Week Power EpisodeElf on the Shelf, Small-Business Benefits, Radiate TV, Bum Phillips, Vet SOS & The Frank Fiori Show — A Holiday Week Power EpisodeThe show opens with an unforgettable holiday celebration as Neil welcomes Chanda Bell and Christa Pitts, the sister co-founders of The Elf on the Shelf, marking the tradition’s 20th anniversary. They share the heartwarming origin of the phenomenon — a childhood game with their mother’s keepsake elf — and how it grew into a global tradition after years of persistence, self-publishing, and help from Santa himself. The segment dives into the fast-expanding SantaVerse, including new characters, music, ani...
2025-11-2500 minArroe Collins Like It's LiveThe Rise Of Nicholas The Nobel From Chanda A Bell And Christa PittsChanda A. Bell and Christa Pitts, co-CEOs and founders of The Lumistella Company and the visionaries behind the Santaverse™ and The Elf on the Shelf®, to discuss the global sensation and beloved holiday traditionThe 20th anniversary celebration includes a novel titled The Rise of Nicholas the Noble, a flurry of new games, experiences, must-have holiday products, original content and more to honor the milestone year The Lumistella Company, creator of the internationally acclaimed Santaverse™ and The Elf on the Shelf®, is celebrating 20 years of the beloved holiday tradition that has made its mark on families and generations around the world. Alo...
2025-11-2509 min
Wake Up Call with Amy KingCelebrities Warming to AI CloningAmy King hosts your Monday morning Wake Up Call. The show opens with ABC News national correspondent Steven Portnoy talking about Rep. Greene saying she will be resigning in January. ABC News national reporter Jim Ryan speaks on celebrities warming to AI cloning. Amy talks with David Levinson about Big Sunday’s 14th annual Thanksgiving Stuffing Event happening Wednesday 11/26, one of the U.S. largest Thanksgiving volunteer events. Bloomberg Media’s Denise Pellegrini shares the latest in business and Wall Street. The show closes with Amy talking with the twin sister founders of Elf on a Shelf Chanda Bell & Chri...
2025-11-2440 min
KFI Featured SegmentsShelf Chanda Bell & Christa Pitts, Founders of Elf on a Shelf Amy talking with the twin sister founders of Elf on a Shelf Chanda Bell & Christa Pitts. See omnystudio.com/listener for privacy information.
2025-11-2406 min
Let Me Save You 25 YearsFixing your Blind Spot: You Can’t Know What You Don’t Know | EP76 (Chanda Bell and Christa Pitts)You can plan, prepare, and strategize, but some lessons only reveal themselves once you jump.This week Shawn sits down with the powerhouse sisters behind The Elf on the Shelf, Chanda Bell and Christa Pitts, to explore the truth behind the Shawnism: “You Can’t Know What You Don’t Know.”Shawn, Chanda, and Christa dig into the value of knowing the worth of your idea, the evolution of vision, and why authenticity, paired with the courage to adapt, is the magic ingredient behind lasting success. Chanda and Christa also share how a simple family traditio...
2025-11-201h 00
Brand InsiderEp. 187 with Chanda Bell and Christa Pitts, Co-Founders & Co-Chief Executive Officers, The Lumistella CompanyIt’s one thing to tell a great story.It’s another to build and sustain an entire brand universe around it.What began with The Elf on the Shelf has evolved into a fully realized Santaverse that spans books, TV, games,music, and more.Now, Christa Pitts and Chanda Bell, co-founders and co-CEOs of The Lumistella Company, are writing the next chapterwith their first YA novel, The Rise of Nicholas the Noble, reengaging fans who grew up with the magic but are aging out.This week, we sat down with Chri...
2025-11-1427 min
Wild Business GrowthChrista Pitts – The Elf on the Shelf, The Lumistella CompanyChrista Pitts, the Co-Founder & Co-CEO of The Lumistella Company, joins the show to share her journey from QVC host to creating The Elf on the Shelf. Hear how The Elf on the Shelf came to life, the moments that made it a hit, how to handle rejection as an entrepreneur, how she achieves work-life balance with her identical twin sister Co-CEO, and how to get better on camera. Connect with Christa at ElfOnTheShelf.com, Lumistella.com, ChristaPitts.com, ChandaBell.com, and on LinkedIn
2025-11-0544 min
Wild Business Growth#347: Christa Pitts – The Elf on the Shelf, The Lumistella Company Christa Pitts, the Co-Founder & Co-CEO of The Lumistella Company, joins the show to share her journey from QVC host to creating The Elf on the Shelf. Hear how The Elf on the Shelf came to life, the moments that made it a hit, how to handle rejection as an entrepreneur, how she achieves work-life balance with her identical twin sister Co-CEO, and how to get better on camera. Connect with Christa at ElfOnTheShelf.com, Lumistella.com, ChristaPitts.com, ChandaBell.com, and on LinkedIn
2025-11-0544 min
Madame FounderThe Hardhat-Wearing Gucci Girl: Legacy, Leadership, Family and Style | Madame Founder with Joy Rohadfox When a fax from her father handed her the reins to the family construction company, Joy Rohadfox had no engineering background—but she had grit, intelligence, and heart. In this episode, Joy shares her remarkable journey from a dirt-bike-riding little sister in Durham to CEO of a multimillion-dollar infrastructure firm. We talk about navigating politics in business, earning respect in a male-dominated field, and staying true to your style—yes, even in Gucci. This conversation is about legacy and the power of saying yes before you feel ready. She is gem and you’ll be inspired by her sense of humor...
2025-04-1151 min
Georgia Chamber of Commerce PodcastWomen Who Lead Podcast Series: Christa PittsChrista Pitts, Co-Founder and Co-CEO of the Lumistella Company, the company behind the brand the Elf on the Shelf. In this episode, Christa talks about the founding of her company, her management style, what it takes to get elves on shelves before Christmas, and more! For comments, questions, and suggestions for Georgia Chamber podcasts, email us: press@gachamber.com
2025-04-0908 minMadame FounderSisterhood & Strategy | Madame Founder with Susan & HeatherWhat happens when you mix sisterhood, storytelling, and a sprinkle of entrepreneurial magic? On this episode of Madame Founder, I sit down with Susan Turnock and Heather Arak—the dynamic sister duo behind GGL Creative, the masterminds behind some of the most unforgettable corporate gifts and brand experiences on the planet! Corporate gifting has been around for ages, but they revolutionized it! If you get a gift, they designed... you KNOW IT! This is why powerhouse names like Disney, NASCAR, Sandals, and Coca-Cola trust them when it is time to stand out.Listen in as we talk about...
2025-04-0458 minMadame FounderShattering Stigmas in Women’s Health | Madame Founder with Deeannah SeymourHow do you build a #1 selling women’s health brand in a highly stigmatized space? Just ask Deeannah Seymour, founder of PhD Feminine Health. She built a multi-million dollar business empire that shows hearts to your “lady parts!” She is breaking taboos and opening doors to REAL conversations about women's health. Deeannah’s journey is based on science, data, and choosing faith over fear. 🎧 Listen in to hear how she shattered the stigma and built a brand that’s changing lives.
2025-03-291h 04Madame FounderNourish Your Body and Business Soul | Madame Founder with Vanessa RissettoVanessa Rissetto knows that nutrition isn’t just about what’s on your plate—it’s about education! As a registered dietitian and co-founder of Culina Health, she’s reshaping how we approach food, eating, and wellness. In this episode, she shares how she discovered that for her, the “Freshman 15” became the “College 50”, and it changed her life. She went on to found a hugely successful tele-health company rooted in the notion that people need to define their true health goal...whether it’s weight loss, improving self-esteem, or managing your C13 levels, Vanessa and her team are all about realistic, sustai...
2025-03-2153 minMadame FounderYour Zone of Genius | Madame Founder with Kasey D’AmatoIn the Season 2 premiere episode of Madame Founder, I sit down with Kasey D’Amato, who became the aesthetics guru to the stars, wanted more, launched her own medical grade skincare line, burned herself out, traveled through a dust storm (literally) to find herself again, then became a business coach, consultant, and now an author! Her story is amazing, and I was fascinated by her easily digestible nuggets of wisdom. Listen as she shares that wisdom with us.
2025-03-0756 minHired!Into The Santa-Verse: How Elf On The Shelf Co-Founders "Fixed" ChristmasThere's a lot of trial and error when it comes to starting a business. For two novice entrepreneurs, they made sure their product was perfect so it wouldn't end up on the island of misfit toys.Elf On The Shelf co-founders Chanda Bell and Christa Pitts join Liz to discuss the family tradition that sparked the beloved international Christmas practice. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2024-12-2140 minEveryone Talks To Liz ClamanInto The Santa-Verse: How Elf On The Shelf Co-Founders "Fixed" ChristmasThere's a lot of trial and error when it comes to starting a business. For two novice entrepreneurs, they made sure their product was perfect so it wouldn't end up on the island of misfit toys.Elf On The Shelf co-founders Chanda Bell and Christa Pitts join Liz to discuss the family tradition that sparked the beloved international Christmas practice. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2024-12-2140 minMadame Founder10 Lessons from the North Pole | Madame Founder with Christa PittsIn this finale to Madame Founder Season 1, Christa Pitts goes solo to share her journey of building The Elf on the Shelf brand and The Lumistella Company. From humble beginnings to becoming a household name, Christa opens up about the lessons learned along the way. Tune in for 10 key takeaways every entrepreneur needs to hear—from believing in your vision to embracing rejection. With reflections on her mentors and podcast guests, Christa wraps up the season with actionable advice and holiday magic.
2024-12-2034 minMadame FounderCrisis Communications | Madame Founder with Amanda LuceyIt’s inevitable --- if you own a business, you are going to face a crisis! That’s just plain TRUTH! It’s how you handle it that matters. In this special episode of Madame Founder, I sit down with the incredible Amanda Lucey, entrepreneur, public speaker, best-selling author and CEO of The Partnership—a full-service marketing and branding agency based in Atlanta, Georgia. Amanda reveals her secret sauce for success: “Be hungry, keep hustling, and stay humble,” as well as her strategies for navigating uncertainty, building unshakeable relationships, and fearlessly tackling crisis situations head-on. She also reminds us that the one abs...
2024-12-131h 04Madame FounderVision in Vogue | Madame Founder with Margaux St. LedgerFrom sharing a bed with her mom as a teenager to being featured in British Vogue, Margaux St. Ledger’s journey is nothing short of inspiring. In this episode of Madame Founder, Christa sits down with her close friend and creative powerhouse to explore how Margaux’s humble beginnings shaped her path to becoming a visionary in design, luxury weddings, and events. With a career spanning iconic brands like Tiffany & Co. and memorable sets like The Colbys, Margaux shares how she’s built a name for herself through grit, creativity, and an unmatched attention to detail. Together, they d...
2024-12-071h 11Madame FounderScrappy Beginnings | Madame Founder with Melinda HollandsworthMelinda Hollandsworth, co-founder of Path United, an organization which empowers children growing up in mobile home communities to find their path to high school graduation, joins Christa for a heartfelt conversation about creating impact, building deep relationships, and the scrappy determination required to change lives. From starting with nothing but a $1,000 trailer riddled with bullet holes to building 8 thriving communities, Melinda opens up about the triumphs and tears of founding a nonprofit and the incredible work she’s doing to help kids dream bigger and aim higher. Tune in for a raw, heart-pounding story of courage, resilience, and putting as...
2024-11-291h 03
Sandals PalmcastEpisode 135 - Beaches Gets Behind the Scenes with the Queen of Christmas: Christa Pitts, the co-CEO and Founder of The Lumistella Company, creators of The Elf on the Shelf®In the spirit of Scout Elf Return Week™and The Elf on the Shelf® returning to Beaches' sunny shores, we're thrilled to welcome back special guest Christa Pitts, the co-CEO and founder of The Lumistella Company, creators of The Elf on the Shelf®. As the ultimate Scout Elf-pert (Scout Elf™ Expert that is), Christa offers a glimpse into the magic of The Elf on the Shelf Santaverse™, while sharing how the beloved household tradition came to be and has been celebrated for nearly 20 years and around the world – plus, her top Scout Elf™ travel tips as Santa’s helpers gear up for an...
2024-11-2618 minMadame FounderFrom Risk to Retail | Madame Founder with Natalie HollowayHow do you make fitness fabulous? Natalie Holloway, co-founder of the LA-based movement company Bala, joins Madame Founder to share her journey from mega-advertising agency “burnout,” to world traveler, to entrepreneurial powerhouse. After launching a Kickstarter campaign to fund the company and proving her concept “had legs” (pun intended) on Shark Tank, she now collaborates with style icons like Kate Spade and Ralph Lauren. In this episode, Natalie talks about how she embraced risk, overcame scaling challenges, and built a playful, premium fitness brand. Plus, she shares the secrets behind Bala’s social media strategy and how they’ve tackled copyc...
2024-11-2249 minMadame FounderBuilding a Sweet Opportunity | Madame Founder with Katey EvansGet ready for a sweet episode of Madame Founder! Katey Evans, co-founder of The Frozen Farmer, shares how she turned a local family produce stand into an ice cream empire. From navigating the frozen food aisle to balancing family life with 4 kids, Katey’s journey is full of inspiring lessons—and a few scoops of humor! Katey dishes on the ups and downs of running a family business, being surrounded by “the Sharks” on Shark Tank, navigating grocery retail, and breaking barriers as a woman in a competitive industry. She also shares her take on resilience, strategic decision-making, and how to k...
2024-11-161h 11Madame FounderEmbrace the Cringe | Madame Founder with Taylor CapuanoTaylor Capuano, the brilliant co-founder of CAKES body, overcame her fear of failure and her “nothing burger” marketing plan to build a multi-million-dollar brand! How? By evolving a very old-school product. With the launch of their game-changing “grippy not sticky” bra pads, she and her sister Casey, took social media by storm. From her “life begins when it’s cringe” motto to her heart-driven philanthropy, Taylor’s story will have you laughing, nodding, and ready to hustle! Tune in for an episode that will leave you motivated, entertained and even a little cringe-inspired!
2024-11-081h 05Madame FounderBuilding a Business with Heart | Madame Founder with Marti WymerMarti Wymer, the heart and soul behind Spoonful of Comfort, started a company where you can send delicious soups, tasty sweets, and comforting gifts to loved ones. After tragically losing her father and learning of her mother’s cancer diagnosis, she wanted to send a meaningful gift to her mom that said, “I love you and I care.” Flowers just didn’t seem personal enough. From there, a midnight spark of creativity (chicken soup) became the start of a booming business. In this episode of Madame Founder, Marti opens up about her evolution from being a young girl hustlin...
2024-11-011h 05
Executive PerspectiveBehind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella CompanyBehind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella Company (Executive Perspective, Episode 16) In this episode of Executive Perspective, host Danny Vander Maten interviews Christa Pitts, co-founder and CEO of The Lumistella Company, the brand behind the beloved Elf on the Shelf, Elf Pets, and Elf Mates. Christa recounts […]
The post Behind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella Company appeared first on Business RadioX ®.
2024-10-2900 min
North Fulton StudioBehind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella CompanyBehind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella Company (Executive Perspective, Episode 16) In this episode of Executive Perspective, host Danny Vander Maten interviews Christa Pitts, co-founder and CEO of The Lumistella Company, the brand behind the beloved The Elf on the Shelf, Elf Pets, and Elf Mates. Christa […]
2024-10-2900 min
Executive PerspectiveBehind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella CompanyBehind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella Company (Executive Perspective, Episode 16) In this episode of Executive Perspective, host Danny Vander Maten interviews Christa Pitts, co-founder and CEO of The Lumistella Company, the brand behind the beloved Elf on the Shelf, Elf Pets, and Elf Mates. Christa recounts […] The post Behind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella Company appeared first on Business RadioX ®.
2024-10-2943 minMadame FounderGive Up on Perfect | Madame Founder with Jesslyn RollinsJesslyn Rollins, CEO of BIOLYTE, transformed the hydration landscape! From theater stage to managing her mother’s cancer treatment, listen to what inspired her medical-grade hydration solution. Here Jesslyn discusses how her father, “Dr. Dad”, an anesthesiologist and pain management specialist, worked for years to perfect a first-of-its-kind formula for medical-grade hydration... an IV in a bottle. Listen as she shares her openness to making mistakes, her grassroots approach to building BIOLYTE and her knack for assembling a talented team. One of her key insights: “You don’t have to be perfect.” Let’s face it, we all want things t...
2024-10-2559 minMadame FounderAchieve Your Goals | Madame Founder with Ashley BaskervilleAshley Baskerville, founder of AB Mentality is a passionate sports psychologist, mental performance coach and self-proclaimed research nerd. In this episode, she shares how growing up in a loving, yet fiercely competitive family shaped her outlook on life, learning resilience and the importance of support – especially when UNO was banned on holidays (sometimes certain family traditions are better left un-played)! With a mission to empower others, Ashley emphasizes that you don’t actually have to be born with confidence, it’s a choice you can make every single day. We learn that most people fail at achieving their goals due to...
2024-10-1858 minMadame FounderA Tiny But Mighty NFL Force | Madame Founder with Dr. Jen WelterThis is a high-energy episode of Madame Founder! I am chatting with Dr. Jen Welter—the first female coach in NFL history. From humble beginnings to conquering the football field, Jen’s story is about breaking down barriers, building strong teams, and tackling life with confidence. Tune in as they discuss Jen’s groundbreaking program, Gridiron Girls, and how her bestselling books continue to inspire others. This episode is packed with football wisdom, resilience, and some unforgettable life lessons. Ready to suit up?
2024-10-111h 24Madame FounderInspired by The Struggle and Juggle | Madame Founder with Joan KuhlFeeling overwhelmed, lonely, or like your confidence is slipping away? You’re definitely not alone! Join us for a powerful episode with Joan Kuhl, where we dive into the vital importance of community, the challenges women face with burnout, and the essential role we all play in empowering the next generation of girls. We really get into the tough stuff women are facing today, including the staggering fact that we burn out at TWICE the rate of men. So, if you’re feeling exhausted, just know you’re in good company! Joan sheds light on the record rates of loneli...
2024-10-0453 minMadame FounderMatchmaker for Brands | Madame Founder with Bridget MurphyHave you ever wondered how a “dating service for brands” could turbocharge your business? Well, in this episode, I speak to Bridget Murphy, founder of Envision Promotions, whose company pairs big-time clients and agencies together to create one-of-a-kind brand partnerships. Join me as we discuss how she built her career at Disney by surrounding herself with smart people and how she eventually founded her own business, driving massive growth for brands like Cranium Games, Disney, Nickelodeon, Frito Lay and more. From motherhood to entrepreneurship, Bridget shares her insights on building a fulfilling life while scaling her business. Tune in for a...
2024-09-271h 00Madame FounderResilience, Reinvention and Reposado | Madame Founder with Mara SmithResilience, Reinvention, and Reposado—that’s the theme of this episode with Mara Smith, founder of Inspiro Tequila. In my humble opinion, the best sipping tequila on the market! Mara went from a structured career as an attorney and corporate leader to the unpredictable life of a mother of three. But it was motherhood that taught her the skills to pivot and thrive in business. Listen in as Mara shares her journey of resilience, the lessons she’s learned from reinvention, and how she broke into the male-dominated spirits industry and built Inspiro Tequila to empower women. Don’t miss this...
2024-09-2051 minMadame FounderInnovating the Kitchen | Madame Founder with Erica TuggleErica Tuggle, the visionary behind Cookonnect, joined me to discuss solving her own problem --- as a busy, traveling, successful businesswoman and mom, how could she get a healthy meal on the table in time for dinner? Afterall, in the corporate world, she’d led huge initiatives focused on food innovation and business development for both General Mills and Coca-Cola. Why couldn’t she be the person to fix “the what’s-for-dinner conundrum?!”. After doing her research and homing in on “the problem” she wanted to solve, Erica took a bold step into entrepreneurship in the food industry. Cookonnect is transforming...
2024-09-1350 minMadame FounderBroker of Joy | Madame Founder with Sarah GormleyIn this episode of Madame Founder, I sit down with Sarah Gormley, the visionary behind Sarah Gormley Gallery and author of her upcoming memoir, “The Order of Things: A Memoir About Chasing Joy.” A former executive at IMAX, Adobe, and Girl Scouts of America, Sarah describes how bigger, fancier job titles and making more money, didn’t necessarily equate to “the fix” she was searching for. I was so inspired to hear about her journey from small-town farm girl to big-city boss and how she shed the “corporate ick” to find fulfillment in opening her own art gallery. Sarah has embraced a li...
2024-09-0653 minMadame FounderThe Power of Being Nice | Madame Founder with Fran HauserIn this episode of Madame Founder, Christa chats with Fran Hauser, best-selling author of The Myth of the Nice Girl and Embrace the Work, Love Your Career and a leading voice for women in business. Fran shares how embracing NICEness, rather than seeing it as a weakness, has fueled her success as a top performer and risk-taker. In fact, it’s her superpower! Together, they discuss balancing ambition with humanity, overcoming fears, and supporting the next generation of female leaders (and would-be authors). Tune in for a candid conversation about being intentional in decision making, showing up authentically, taking bol...
2024-08-2652 minMadame FounderHow Do I Make People Happy | Madame Founder with Kathy KuoFrom her “obsession with the idea of home” to the ottoman that started it all, founder of Kathy Kuo Home, Kathy Kuo joins me for episode 3 of Madame Founder to discuss her early days of entrepreneurship, the benefits of bootstrapping, and why you should hire moms. You’ll also hear how she’s carved out “special time” for her kids. From wearing every hat in the company to instilling grace and humanity in leadership, this episode is full of insights for entrepreneurs looking to grow with purpose.
2024-08-1748 minMadame FounderCo-CEO Twin Spirit | Madame Founder with Chanda BellTune in for episode two of "Female Founder Friday," where Christa interviews her sister and co-CEO of The Lumistella Company, Chanda Bell. Join them as they discuss their personal past, the dynamics of working together as sisters, and their journey as moms balancing faith, family, and dedication to their work. Discover how these values have shaped their path to success!
2024-08-0242 min
Madame FounderEntrepreneurship Takes Moxie | Madame Founder with Kris PintoChrista Pitt's inaugural "Female Founder Friday" podcast episode featuring Kris Pinto, a trailblazing CEO in digital marketing. Gain valuable insights into entrepreneurship, leadership, and overcoming challenges as a woman in business. Don't miss out on this empowering resource for aspiring CEOs and women entrepreneurs!
2024-04-0542 min
History FixEp. 41 Christmas: How a Specific Religious Event Exploded Into a Worldwide PhenomenonIn this episode, I explore the history of Christmas traditions including Santa Claus, stockings, and Christmas trees. I'll also uncover the pagan roots behind Christmas and examine how it has evolved from a religious holiday celebrating the birth of Christ to a secular day of excessive spending. Chances are you've been celebrating Christmas your entire life, carrying out these strange rituals, without ever really knowing why. Better late than never! www.historyfixpodcast.comSources: National Retail Federation "NRF Predicts Healthy Holiday Sales as Consumers Navigate Economic Headwinds"Pew Research Center "Modeling the Future of Re...
2023-12-2440 min
We're Momming Today! w/Lauren SimonettiThe "Elf on the Shelf" Co-Founder on Why Parents Have Grown to Love This Christmas Tradition"We're Momming Today" with Christa Pitts, co-creator of The Elf on the Shelf, along with her twin sister and mother. The trio launched The Elf on the Shelf book and brand 16 years ago and has now branched into food, theater and television. They did it with their own money and talent, after being turned down by every single publisher. Their inspirational story... Plus new ways to find magic in the Season. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2023-12-2317 minSandals PalmcastEpisode 105 - Santa’s Scout Elf® Helpers Come to Sunny Shores: The Elf on the Shelf® Takes a Caribbean Vacation at Beaches ResortsEveryone’s favorite Christmastime sidekick trades snow for sand this holiday season, with Santa granting special permission for his Scout Elf® helpers to join their families in the Caribbean at Beaches Resorts. Tune in to an extra magical episode featuring the brilliant Christa Pitts, co-CEO and founder of The Lumistella Company, home to The Elf on the Shelf®. Join us behind the scenes of this beloved global Christmas tradition and see how we are merging North Pole magic with island charm for a holiday experience like no other!
2023-12-0813 min
98FM's Big Breakfast with Rebecca and BrendanElf On The Shelf Creators On History Of Naughty Elf On His 10th Anniversary In IrelandElf On The Shelf Creators On History Of Naughty Elf On His 10th Anniversary In IrelandChrista Pitts and Chanda Bell are twin sisters, who created the Elf on the Shelf from an old family tradition of their own. Now, millions of children welcome their own elf into their homes every December.They spoke to Rebecca on 98FM's Big Breakfast about the Elf's history and the strangest places they have seen their naught Elves.
2023-12-0505 minWe're Momming Today! w/Lauren SimonettiThe "Elf on the Shelf" Co-Founder on Why Parents Have Grown to Love This Christmas Tradition"We're Momming Today" with Christa Pitts, co-creator of The Elf on the Shelf, along with her twin sister and mother. The trio launched The Elf on the Shelf book and brand 16 years ago and has now branched into food, theater and television. They did it with their own money and talent, after being turned down by every single publisher. Their inspirational story... Plus new ways to find magic in the Season. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2022-12-2417 min
The Dadsnet Podcast with JK & AlElf On The Shelf Founder, Christa PittsAl interviews the founder of Elf on the Shelf, Christa Pitts, JK reveals his ultimate smear job, and AL has new tech... with an incredibly in-depth review!Get your Ooni Karu 16" Multifuel Pizza Oven: https://uk.ooni.com/pages/explore-karu-16For more advice and news about parenting, head to dadsnet.comFor more great podcasts like this, check out the other Dadsnet podcasts at dadsnet.com/listenStay up to date with everything from Dadsnet by joining our mailing list, at dadsnet.gr8.com
2022-12-1541 min
We're Momming Today! w/Lauren SimonettiThe "Elf on the Shelf" Co-Founder on Why Parents Have Grown to Love This Christmas Tradition"We're Momming Today" with Christa Pitts, co-creator of The Elf on the Shelf, along with her twin sister and mother. The trio launched The Elf on the Shelf book and brand 16 years ago and has now branched into food, theater and television. They did it with their own money and talent, after being turned down by every single publisher. Their inspirational story... Plus new ways to find magic in the Season. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2021-12-2517 min
FOX CountryTwin Sisters and Co-CEO's Share How Their Family Holiday Tradition Inspired the Creation of "Elf on the Shelf"This time of year is a special time for many all over the world. Parents, guardians, grandparents, loved ones, etc. work tirelessly to make the holiday season feel special for children, and presents are only one part of that. Good food, time with family, traditions old and new, and the opportunity to appreciate the life we have really makes this season come to life. In this episode of the Proud American podcast, Marine Corps Veteran and host Johnny Joey Jones introduces us to twin sisters, owners & co-CEO's of "Elf on the Shelf," Chanda Bell and Christa Pitts, who have used...
2020-12-0724 minProud AmericanTwin Sisters and Co-CEO's Share How Their Family Holiday Tradition Inspired the Creation of "Elf on the Shelf"This time of year is a special time for many all over the world. Parents, guardians, grandparents, loved ones, etc. work tirelessly to make the holiday season feel special for children, and presents are only one part of that. Good food, time with family, traditions old and new, and the opportunity to appreciate the life we have really makes this season come to life. In this episode of the Proud American podcast, Marine Corps Veteran and host Johnny Joey Jones introduces us to twin sisters, owners & co-CEO's of "Elf on the Shelf," Chanda Bell and Christa Pitts, who have used...
2020-12-0724 min
Let's Talk Tri DeltaDistinguished Deltas: Chanda Bell & Christa Pitts – Thriving in Spite of NOChanda Bell and Christa Pitts, both West Georgia, serve as co-CEO of Creatively Classic Activities and Books, LCC, the Atlanta-based consumer products and entertainment company that launched Elf on the Shelf. Their successes came from creativity and determination, despite being told “no” often in their journey. In collaboration with their mother, they created something magical that has now been shared across the globe. Without experience or knowledge of what it would take to be successful in the world of children’s books, their story is about thriving in spite of being told “no.” They discuss what their greatest accomplishments have been...
2020-07-0721 min
Talking Business NowA Modern Holiday Favorite: The Entrepreneurs Behind Elf on the ShelfDuring this holiday season, I hope you enjoy a replay of my popular Elf on the Shelf episode. I recorded this several years ago on the Smart Companies Thinking Bigger Network.
Elf on the Shelf co-founder Chanda Bell gives us the behind-the-scenes story on how she, along with her twin sister Christa Pitts and her mother Carol Aebersold, transformed a cherished family tradition into a best-selling and enduring holiday brand. Listen in as Bell shares:
The inspiration behind the story—and how they built it into an enduring brand.
What they had to do to finally get the idea to ma...
2019-12-1615 min
Talking Business NowThe Story of Elf on the ShelfDuring this holiday season, enjoy a replay of my popular Elf on the Shelf episode with co-founder Chanda Bell. She gives us the behind-the-scenes scoop on how she, her twin sister Christa Pitts, and her mother Carol Aebersold transformed a cherished family tradition into a best-selling and enduring holiday brand.
The company, Creatively Classic Activities and Books, was founded in 2005. Thirteen years later, more than 13 million of the ever-popular elves can be found around the world. In addition to the elves, the company's products include books, Christmas pets, the Claus Couture collection, music videos and others.
Learn more about your...
2018-12-1916 min
Christy Wright's Business BoutiqueHow to Maximize Your Sales this Christmas and Bring Customers Into the New Year with Christa Pitts & Chanda Bell and Amy PorterfieldIt’s the most wonderful time of the year! If you’re a product-based business, the majority of your sales are going to come in during the fourth quarter. So I’ll talk about the importance of working ahead, setting your holiday sales goals, and communicating with your customer during this busy season. And I have an extra special holiday treat for you. The creators of The Elf on the Shelf, Christa Pitts and Chanda Bell, are here to talk about how they turned a sweet little family tradition into a nationally recognized brand. They’ll cover everythi...
2016-10-1849 min
Get Your Hopes Up with Christy WrightBB Ep 6: How to Maximize Your Sales this Christmas and Bring Customers Into the New Year with Christa Pitts & Chanda Bell and Amy PorterfieldIt's the most wonderful time of the year! If you're a product-based business, the majority of your sales are going to come in during the fourth quarter. So I'll talk about the importance of working ahead, setting your holiday sales goals, and communicating with your customer during this busy season. And I have an extra special holiday treat for you. The creators of The Elf on the Shelf, Christa Pitts and Chanda Bell, are here to talk about how they turned a sweet little family tradition into a nationally recognized brand. They'll cover everything from those first small steps and...
2016-10-1751 min
Big Time Small Business With Jim SchubertElf On The Shelf with Christa PittsMeet Christa, Co-founder of the company CCA & B, a publishing company which produced the children's book Elf On The Shelf, explaining the story of Santa's scout elves. Christa, her sister and her mother had a Christmas tradition they wanted to share with everyone, but were met with a sizable obstacle initially. Find out how they overcame this problem and turned their idea into a Big Time Business!
2014-12-0200 min