Shows
B2B Marketers on a MissionHow to Improve B2B SaaS Messaging for Higher ConversionsHow to Improve B2B SaaS Messaging for Higher Conversions
When marketing teams are driving traffic to their B2B SaaS website but have problems with converting visitors into demo signups, free trial users, or paying customers, chances are that it’s because of confusing, unclear, or weak messaging. How can they craft high-converting B2B SaaS messaging that will resonate with the target audience?
That’s why we’re talking to Chris Silvestri (Founder & Conversion Copywriter, Conversion Alchemy), who shared some proven strategies on how B2B SaaS market...2025-06-1944 minB2B Marketers on a MissionHow to Optimize Your Martech Implementation for Marketing SuccessHow to Optimize Your Martech Implementation for Marketing Success
Failed martech implementations can put B2B marketers at risk of losing credibility, budget, and breaking internal trust. Teams need to plan properly, take calculated risks, and always have a backup plan. So how can B2B marketing teams ensure a successful implementation from the start?
Join us as we talk to seasoned martech expert Raja Walia (CEO & Founder, GNW Consulting), who shared some proven strategies on how to optimize your martech implementation for marketing success. During our conversation, Raja...2025-06-1239 minB2B Marketers on a MissionHow to Leverage Events to Drive B2B Marketing SuccessHow to Leverage Events to Drive B2B Marketing Success
In today’s extremely competitive B2B landscape, in-person events are a powerful way to accelerate deal cycles, build trust, and drive high-quality leads. Events are also an effective opportunity for companies to connect with industry partners and prospects, where they can share insights, discuss industry trends, and create meaningful relationships. How can marketing teams play a pivotal role in maximizing the ROI of these events?
That’s why we’re talking to B2B marketing expert Brynna DeSantiago (Head of Market...2025-06-0540 minB2B Marketers on a MissionHow to Future-Proof Your Content for AI Search EnginesHow to Future-Proof Your Content for AI Search Engines
In the age of AI-powered search engines, traditional B2B SEO tactics are no longer enough. Generic, low-effort content is saturating the internet—making it harder than ever for ambitious B2B brands to stand out and drive meaningful traffic.
That’s why we’re talking to SEO expert Andreas Voniatis (Founder, Artios.io),who shared proven strategies on how to future-proof your B2B content marketing strategy for AI search engines. During our conversation, Andreas emphasized the need for high-q...2025-05-2938 minB2B Marketers on a MissionHow to Turn Around An Underperforming Marketing CampaignHow to Turn Around An Underperforming Marketing Campaign
Nobody in the B2B marketing world wants to launch a campaign that’s bound to fail. That said, we need to be prepared and anticipate delays or setbacks in case something doesn’t go according to plan. So what can B2B marketers do to troubleshoot marketing initiatives and generate the right outcomes?
That’s why we’re talking to Skip Wilson (CEO, Draft Media Partners),who shared powerful insights on how to turn around an underperforming marketing campaign. During the conve...2025-05-2239 minB2B Marketers on a MissionHow to Think Creatively and Get New Customers in B2BHow to Think Creatively and Get New Customers in B2B
Regardless of which B2B vertical you find yourself in, acquiring new customers is essential for hitting revenue goals. Many conventional methods and tactics fall short, which means that marketers and sales need to adopt more creative approaches to customer acquisition. How do B2B marketers do that, and what role do they have to play?
That’s why we’re talking to Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and...2025-05-1535 minB2B Marketers on a MissionHow to Strategically Leverage LinkedIn to Grow Your AudienceHow to Strategically Leverage LinkedIn to Grow Your Audience
If you’re in the B2B space and not leveraging LinkedIn, you’re missing out on one of the most powerful platforms for building brand authority, networking, and strategic business growth. Many businesses, however, fall into the trap of using ineffective tactics like “spray and pray” or “pitch slapping” – both of which can damage your brand reputation significantly. How can B2B marketers and their companies leverage this incredible platform the right way?
That’s why we’re talking to Sivan Ohavim (CEO, Elevate Media2025-05-0834 minB2B Marketers on a MissionHow to Turn Complex Data Into B2B Marketing StrategiesHow to Turn Complex Data Into B2B Marketing Strategies
Many B2B marketers drown in the ubiquity of data when they could be using it to uncover some untapped opportunities. However, data alone doesn’t solve marketing challenges. What’s needed is a clearly-defined strategy, objectives, and smart decision-marketing. What can marketers do to leverage data strategically and avoid “death by mediocrity?”
That’s why we’re talking to Rebecca Shaddix (Founder & Managing Partner, Strategica Partners), who shares incredible insights about how to turn complex data into actionable B2B marketing stra...2025-05-0141 minB2B Marketers on a MissionHow to Drive B2B Marketing Success with Social MediaHow to Drive B2B Marketing Success with Social Media
Social media is still very much underestimated in B2B marketing, as many are still skeptical about how much impact it really has. However, when done right, B2B social media initiatives can generate incredible results such as greater brand awareness, enhanced audience engagement, and eventually business growth. So how can B2B marketers leverage social media for better outcomes?
That’s why we’re talking to B2B social media expert Emeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights about how to drive B2B mark...2025-04-2444 minB2B Marketers on a MissionHow Sophisticated Link Management Unlocks Growth for B2B CompaniesSaaS marketing expert Scott Cate (Founder, 301.Pro), who shares powerful insights on how sophisticated link management unlocks growth for B2B companies. Scott explained what Time-of-Day Marketing is, what it means for B2B businesses, and how marketers can use it to improve engagement and conversion rates.2025-04-1648 min
CanadianSME Small Business PodcastB2B's Untapped Marketing GoldmineIn this episode of the CanadianSME Small Business Podcast, host Maheen engages in a compelling discussion with Christian Klepp, Co-Founder and Director of Client Engagement at EINBLICK Consulting. With over 13 years of global experience in B2B branding, marketing, and communications, Christian shares invaluable insights for small businesses seeking to elevate their brand and explore innovative marketing strategies.Key Highlights:B2B Branding Insights: The stages of branding and its critical role in building trust and driving growth for B2B companies.Beyond Visuals: Exploring strategies to make a brand resonate through storytelling, value propositions, and...2025-02-2632 min
Frank’s Schnack Podcast - Ein Leben ohne Reisen ist möglich, aber sinnlos!Hadern, zaudern, PanikWas wollen Elon Musk und Meta wirklich? Elon wahrscheinlich die amerikanische Präsidentschaft und später die Weltherrschaft und Mark will seit letzter Woche wohl sein Innenminister werden. Dem Rest, den der Verrückte (I bought this car before Elon went crazy) diese Woche gemacht hat möchte ich keine weitere Aufmerksamkeit schenken, denn ich wisst, ich bin davon überzeugt, der öffentliche Diskurs bestimmt die öffentliche Meinung! Was sollen wir Europäer jetzt tun?* unsere Meta-Konten löschen?* in Panik verfallen?* alle zu Discord, Bluesky und Signal wechseln?Wohl kaum! Wir...2025-01-1124 minB2B Marketers on a MissionB2B Marketing Highlights: 2024 RecapHost Christian Klepp summarizes the B2B marketing highlights of 2024. He discusses the different B2B marketing categories, talks about the guests, and provides tips on what the audience would find useful in each episode.2024-12-1919 min
The Remarkable SaaS PodcastChristian Klepp, Co-Founder at EINBLICK Consulting & host of the “B2B Marketers on a Mission” Podcast - on how curiosity drives B2B marketing.This podcast interview focuses on the entrepreneurial journey to drive change and adapt as a B2B marketer in an evolving business landscape. My guest is Christian Klepp, Co-Founder of EINBLICK Consulting and Host of the B2B Marketers on a Mission podcast. Christian is a global citizen, entrepreneur, podcast host, and B2B branding expert with over 13 years of experience across diverse markets. Throughout his career, he worked with major global brands like Philips, Caterpillar, Samsung, and Logitech. He is a true "third-culture kid." He grew up in Austria, the Philippines, Singapore and China...2024-09-2545 min
Full Funnel Freedom162. Why Marketing and Sales Must Collaborate to Deliver Customer-Centric Solutions, with Christian KleppIn today’s fast-paced B2B landscape, marketing and sales can no longer operate in isolation. Both functions have different strengths, but when combined, they create a powerful, customer-centric force that drives results. Marketing builds the brand’s story and awareness, while sales directly engages with customers to convert opportunities into revenue. A collaborative relationship between the two functions ensures a seamless customer experience, removes barriers to conversion, and produces a more unified approach to solving customer challenges. The real magic happens when sales and marketing work in sync—sharing insights, addressing objections in unison, and refining product offerings based...2024-09-2338 minFull Funnel Freedom162. Why Marketing and Sales Must Collaborate to Deliver Customer-Centric Solutions, with Christian KleppIn today’s fast-paced B2B landscape, marketing and sales can no longer operate in isolation. Both functions have different strengths, but when combined, they create a powerful, customer-centric force that drives results. Marketing builds the brand’s story and awareness, while sales directly engages with customers to convert opportunities into revenue. A collaborative relationship between the two functions ensures a seamless customer experience, removes barriers to conversion, and produces a more unified approach to solving customer challenges. The real magic happens when sales and marketing work in sync—sharing insights, addressing objections in unison, and refining product offerings based...2024-09-2338 min
The Podcaster's Guide to a Visible VoicePodcast Manners Matter: Setting Guest ExpectationsHow do you create clear and open communication with your podcast guest? Every podcast—and every episode, for that matter—has a lot of moving parts. As podcast hosts, we know that in order to stay organized, we need systems in place. But those systems should extend to more than your recording and editing tools, and how you publish your episode. You need systems in place for your guest interactions, too. An unfortunate experience shared by a fellow podcast host prompts Mary to explore podcast etiquette and guest/host interactions. She outlines how to approach this important relat...2024-09-1616 min
Frei raus – Abenteuer fürs LebenWunderwerk Natur und Polarlichter in Deutschland mit Dr. Christian KleppWie echte Erdverbundenheit entsteht
// Christian Klepp wollte eigentlich nur Sternschnuppen fotografieren in dieser Augustnacht vor den Toren Hamburgs, als sich der Himmel plötzlich gelb färbte und dann begann, in pinken Kaskaden zu flackern – ein „Once-in-a-liftetime-Moment”, wie der Geowissenschaftler und preisgekrönte Landschaftsfotograf dieses Erlebnis selbst beschreibt. In dieser Folge spreche ich mit Christian Klepp über genau solche außergewöhnlichen Momente in der Natur. Du erfährst, was Erdverbundenheit für Christian bedeutet und wie sie einen Weg aus den großen aktuellen Krisen weisen kann. Es gibt in dieser Folge ganz viel Wissen dazu, wie unser Planet funktioniert un...2024-08-291h 18
High Conversion Health MarketerHow to Craft an Irresistible Value PropositionValue propositions set the stage for all your copy and messaging. It's top of the stream for everything that flows down from it and sets you apart from the competition. Your value prop answers the question: "Why should I hire you over everyone else?" In my guest appearance on the Marketers On a Mission podcast with host, Christian Klepp, I divulge the 5 key aspects of a value proposition and much more. *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments...2024-02-0637 minHigh Conversion Health MarketerCrafting Irresistible, Engaging B2B ContentB2B content is notoriously known for being "boring to boring." It doesn't have to be that way. In this episode with Christian Klepp, Co-Founder/Director of Client Engagement for Einblick.co, he tells why boring content is rampant in B2B and how to create more engaging content. He explains how to turn blah marketing content into captivating narratives. He also shares actionable tips for crafting engaging B2B narratives.Connect with Christian here: Website: https://www.einblick.co/LinkedIn profile: https://www.linkedin.com/in/christian-klepp-einblickconsultingPodcast: https://www...2024-01-2334 min
The Podcaster's Guide to a Visible VoiceOrganic Discovery for PodcastsHow are you helping new listeners discover your podcast? When the news dropped that Google Podcasts would be shutting down in early 2024 (RIP), the industry was a-buzz. Google’s upcoming relocation of podcasts to YouTube Music will mean impactful changes for podcast creators, but those changes don’t have to be negative! Mary breaks down what was great about Google Podcasts and how you can make sure your show’s organic discovery doesn’t suffer in this shift. You’ll want to save this episode for future reference—it’s packed with tons of practical suggestions! Ready to futu...2023-10-2320 min
B2B Business ClassWhy You Need to Run From Marketing Agencies That Promise You Everything“Integrated marketing communications” has become a big buzzphrase among B2B agencies.
They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp, Owner of EINBLICK Consulting, has one word of advice for anyone considering their services — run.
Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers.
Join us as we discuss:
- How a passion for linguistics opens b...2023-10-1737 min
The Podcaster's Guide to a Visible VoiceContinuous Improvement as a Podcaster with Christian KleppIn our rapidly changing, heavily digitized world, we need to level up our skills and improve or we run the risk of being left behind. This very fact led Christian Klepp, the co-founder of EINBLICK Consulting, to launch his podcast, B2B Marketers on a Mission, to help fellow marketers improve and succeed. In his role as a podcast host, Christian continuously applies the growth mindset he teaches. Whether you’re just planning your foray into podcasting or you’re well-established and looking to level up your abilities, his experiences are sure to resonate with you and info...2023-10-0936 min
Interesting B2B MarketersEpisode 51: Branding, Gamification, and the Art of Effective Communication | Christian KleppIn this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint ventures, emphasizing the challenges and importance of merging different corporate cultures.The episode also explores a successful case study where gamification was used to engage engineers, resulting in high engagement and lead generation. Another highlight is the turnaround story of a global adhesives company that revamped its internal communications strategy, achieving improved readership and engagement.2023-09-2643 min
Education Marketing Leader with Chris RapozoHow to B2B Market to the Chinese Market - An interview with Christian KleppMy latest guest on the Marketing Tales show is a well-traveled and incredibly cultured international man of mystery who entered this world in the shadows of the Austria Alps, grew up in the Philippines, received his education in the city-state of Singapore, and developed his marketing acumen in Shanghai, China. Meet Christian Klepp, the co-founder and director of client engagement at EINBLICK Consulting Inc., a Toronto-based consulting firm, and host of the B2B Marketers on a Mission Podcast. Christian received his business/commerce degree from the Management Development Institute of Singapore (MDIS) before starting his marketing career over...2023-07-0334 min
The Global Marketing ShowThird Culture Kid on What We Can Learn From China - Show #110Christian Klepp, Co-Founder of EINBLICK Consulting, explains that as a “third culture kid” he grew up in Austria, the Philippines, Singapore, and Germany, landing in China as a young adult. This experience of living across countries gives him and other second- or third culture kids the appreciation and ability to navigate cultures since they’ve had to do so from a young age.
It's fascinating to hear about how Christian helps Chinese-speaking clients enter the Canadian and US markets, the perfect complement to his past experiences helping English-speaking companies enter China.
He shares a story about...2023-05-1041 minB2B Marketers on a MissionDevelop the Right Language and Tone of Voice for B2B BrandsHow to Develop the Right Language and Tone of Voice for B2B Brands
With more channels than ever before, we forget that consumers want to have a conversation with brands they love. The “velocity of language” has never been higher, and this is as relevant in B2B as it is in B2C.
In this first episode of 2023, we have a conversation with brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecos...2023-02-0230 min
Creating The Greatest ShowYour Podcast’s Reason For Being - Christian Klepp - Creating The Greatest Show - Episode # 015Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the purpose behind your podcast, how to politely and effectively move the conversation along, and how to thoroughly prepare for a podcast interview. Takeaways:You need to know the reason for starting your podcast. What do you want your audience to get out of it? What do you want to get out o...2022-11-291h 06
High Growth FoundersChristian Klepp | How To Improve Your Business BrandingIn today's episode of High Growth Founders, Kasey chats with Christian Klepp, Co-Founder and Director of Client Engagement at EINBLICK and host of the B2B Marketers on a Mission Podcast. Frequently traveling back and forth between different countries for work led to complete burnout. He realized he wanted something more sustainable. After 13 years in Shanghai, Christian relocated to Toronto. Christian will talk about the circumstances that ultimately led to his burnout and why he started his podcast.He will also talk about how he intentionally structured his business to avoid repeating some of...2022-11-2257 min
Menschen bei Annette RadügMenschen bei Annette Radüg - Christian Klepp, Geoforscher, Landschaftsfotograf: Wunderwerk ERDE, wie unser Planet funktioniert. Buch#MenschenbeiAnnette #AnnetteRadüg #ChristianKlepp #WunderwerkErde #EineLiebeserklärungandieErde #Geoforschung #Umweltschutz #Nachhaltigkeit #EdelBooks #RADIO21 #RocklandRadio #AntenneSylt2022-11-0822 min
Persuasion LabB2B Marketing Essentials with Christian KleppChristian Klepp has been in the B2B marketing game for over a decade and has worked with well-known brands like Sodexo, Henkel, Caterpillar, Chevron, Samsung and Logitech. He is the Co-Founder of Einblick, and has helped B2B companies shine out in a crowded world and make their brand memorable.
In this episode, Christian and I discuss why marketing is vital in B2B businesses. We discuss why marketing is better placed to create differentiation. We talk about how marketing can help your sellers sell more and better and we also talk about why B2B...2022-09-2947 min
The Hard Corps Marketing ShowBreaking Down Branding - Christian Klepp - Hard Corps Marketing Show - Episode # 287What does branding mean to your company? Christian Klepp is the Co-Founder and Director of Client Engagement at EINBLICK Consulting and a expert on everything branding. Christian is also the host of B2B Marketers on a Mission podcast. Christian destroys misconceptions on what businesses need in order to do branding correctly, when the right time to focus on branding is, and what a brand truly is. Busted Myths:B2B businesses need to stop thinking about branding as a nice to have that they can focus on more later when they have more mo...2022-06-021h 12B2B Marketers on a MissionHow AI Can Be Leveraged in B2B Marketing - Interview w/ Christian KleppChristian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI.2022-05-1119 min
Recorded Content - Helping B2B marketers use a podcast for content marketingTurning B2B tech companies into media companies with Justin BrownThe advances in technology, the internet, and the growth and popularity of social media have caused companies to consider becoming media companies, regardless of their industry. Further, the digital space offers convenience to businesses by allowing them to use different channels to bring their offering closer to a target audience. A podcast is one of those channels. However, running a podcast comes with many challenges. As a marketer considering launching a podcast, you must first convince your executive team that podcasting is the way to go. Once you get their consent, the roller coaster of a podcast b...2022-04-2640 min
808 Podcast#206 Christian Klepp - EINBLICK Consulting IncChristian Klepp the CEO of EINBLICK Consulting Inc. shares how to build a better brand that makes you stand out in your market and sell to your niche.
Get more info at https://www.EINBLICK.co/2022-01-0308 minRecorded Content - Helping B2B marketers use a podcast for content marketingWhy download numbers don't determine the success of your podcast with Christian KleppWhen you are considering a podcast as part of your marketing strategy, choosing a niche and determining your target audience are just the beginning of the process. A podcast is also much more than just chatting with your guests each and every week.In fact, our host Justin Brown said, ''It takes a village to put these things together.''But how do you measure the success of your company’s podcast? How do you know it’s working for your company and your audience?Many companies struggle to determine how to measure the...2021-11-2248 min
Der Landschaftsfotografie PodcastDer Landschaftsfotografie Podcast S01 E63: Dr. Christian KleppLANDSCHAFTSFOTOGRAFIE, GEOWISSENSCHAFTEN UND KLIMAFORSCHUNG Hey Leute, ich freue mich unfassbar Euch nach der etwas längeren Pause wieder eine neue Folge des Landschaftsfotografie Podcasts präsentieren zu können. Dieses Mal habe ich ein absolutes Highlight für Euch. Es war auf jeden Fall eines für mich, denn Christian ist nicht nur ein sehr guter Landschaftsfotograf, der meinen Weg […]2021-11-171h 04
B2B Made Simple: A B2B Marketing Podcast156: How You Can Improve Your B2B Website | B2B Marketers on a Mission PodcastIn an increasingly competitive online space, you need to have a B2B website that doesn’t confuse potential clients, and instead gives them a great user experience that leads to conversions. On this episode, Sam Moss joins Christian Klepp on the 'B2B Marketers on a Mission' podcast to discuss what makes a great and effective B2B website, what marketers can do to improve conversions, and what some of the most recent design trends are. Sam also talks about the importance of keeping it simple while standing out and why it’s imperative to understand your target audie...2021-08-1927 min
Conversations That MatterEpisode 20 - Creating Competitive Uniqueness with Christian KleppJoin me for our 20th episode of What Would Amber Do? In this episode I interview Christian Klepp! Christian is an entrepreneur, and one of the creative forces behind Einblick Consulting Inc. an agency that utilizes a solution driven approach to providing business to business branding and marketing solutions. Christian is a fellow Podcaster and hosts the show B2B Marketers on a Mission. He has lived in 7 countries, and speaks multiple languages and is an all around fascinating human being. Join us as we discuss:- How living in so many different co...2021-03-1054 min
The Mitch Gray ShowEpisode 64: The Power of Building a Brand with Christian KleppChristian is the Co-Founder and the Director of Client Engagement at EINBLICK Consulting. He has more than 13 years of B2B branding, marketing and communications experience across different markets, and has worked closely with companies such as Henkel, Philips Lighting, Caterpillar, DSM, ArcelorMittal, UPM, Samsung Display, Logitech, and National Instruments to help them develop the right brand strategy and marketing campaigns. Christian has also been invited to speak and give presentations at B2B industry events in Germany, Austria, and China.Special Guest: Christian Klepp.2021-01-021h 09