Shows
Pipe Dream | A B2B Marketing PodcastStop Sounding Like Everyone Else in B2B | Christian Klepp, Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc.“We help companies drive growth. We deliver innovative solutions. We’re customer-focused.” Sound familiar? If it does, your positioning probably sounds like everyone else’s, and in a world where ChatGPT can generate endless value props in seconds, that sameness is now a real threat.
In this episode of Pipe Dream, host Jason Bradwell talks with Christian Klepp, co-founder of EINBLICK Consulting, about why vanilla positioning is collapsing under AI pressure and how to build differentiation that actually holds up. Christian argues that the brands that win won’t be the ones publishing more AI content. They’ll be the on...
2026-02-0230 min
B2B Marketers on a MissionHow to Think Creatively and Get New Customers in B2BHow to Think Creatively and Get New Customers in B2B
Regardless of which B2B vertical you find yourself in, acquiring new customers is essential for hitting revenue goals. Many conventional methods and tactics fall short, which means that marketers and sales need to adopt more creative approaches to customer acquisition. How do B2B marketers do that, and what role do they have to play?
That’s why we’re talking to Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and...
2025-05-1535 min
The Remarkable SaaS Podcast#331 - Christian Klepp, host of the “B2B Marketers on a Mission” Podcast - on how curiosity drives B2B marketing.This podcast interview focuses on the entrepreneurial journey to drive change and adapt as a B2B marketer in an evolving business landscape. My guest is Christian Klepp, Co-Founder of EINBLICK Consulting and Host of the B2B Marketers on a Mission podcast. Christian is a global citizen, entrepreneur, podcast host, and B2B branding expert with over 13 years of experience across diverse markets. Throughout his career, he worked with major global brands like Philips, Caterpillar, Samsung, and Logitech. He is a true "third-culture kid." He grew up in Austria, the Philippines, Singapore and China...
2024-09-2545 min
Full Funnel Freedom162. Why Marketing and Sales Must Collaborate to Deliver Customer-Centric Solutions, with Christian KleppIn today’s fast-paced B2B landscape, marketing and sales can no longer operate in isolation. Both functions have different strengths, but when combined, they create a powerful, customer-centric force that drives results. Marketing builds the brand’s story and awareness, while sales directly engages with customers to convert opportunities into revenue. A collaborative relationship between the two functions ensures a seamless customer experience, removes barriers to conversion, and produces a more unified approach to solving customer challenges. The real magic happens when sales and marketing work in sync—sharing insights, addressing objections in unison, and refining product offerings based...
2024-09-2338 minFull Funnel Freedom162. Why Marketing and Sales Must Collaborate to Deliver Customer-Centric Solutions, with Christian KleppIn today’s fast-paced B2B landscape, marketing and sales can no longer operate in isolation. Both functions have different strengths, but when combined, they create a powerful, customer-centric force that drives results. Marketing builds the brand’s story and awareness, while sales directly engages with customers to convert opportunities into revenue. A collaborative relationship between the two functions ensures a seamless customer experience, removes barriers to conversion, and produces a more unified approach to solving customer challenges. The real magic happens when sales and marketing work in sync—sharing insights, addressing objections in unison, and refining product offerings based...
2024-09-2338 minB2B Marketers on a MissionHow Marketing Plays a Vital Role in a CrisisHow Marketing Plays a Vital Role in a Crisis
From political landmines to cyberattacks or a pandemic, B2B marketers are constantly confronted with many challenges in their work. All of a sudden, brand building and generating demand no longer seems to be sufficient to do a modern marketer’s job. What does it take for marketers to be better prepared and equipped to deal with the realities of the contemporary landscape?
Join us in this insightful conversation with seasoned B2B marketing and communications expert Ren Agarwal (CEO, StoryAZ Studio) as he talks about how...
2024-08-2943 min
Frei raus – Abenteuer fürs LebenWunderwerk Natur und Polarlichter in Deutschland mit Dr. Christian KleppWie echte Erdverbundenheit entsteht
// Christian Klepp wollte eigentlich nur Sternschnuppen fotografieren in dieser Augustnacht vor den Toren Hamburgs, als sich der Himmel plötzlich gelb färbte und dann begann, in pinken Kaskaden zu flackern – ein „Once-in-a-liftetime-Moment”, wie der Geowissenschaftler und preisgekrönte Landschaftsfotograf dieses Erlebnis selbst beschreibt. In dieser Folge spreche ich mit Christian Klepp über genau solche außergewöhnlichen Momente in der Natur. Du erfährst, was Erdverbundenheit für Christian bedeutet und wie sie einen Weg aus den großen aktuellen Krisen weisen kann. Es gibt in dieser Folge ganz viel Wissen dazu, wie unser Planet funktioniert un...
2024-08-291h 18B2B Marketers on a MissionHow to Fix Marketing That Isn’t WorkingHow to Fix Marketing That Isn’t Working
Although many B2B companies invest heavily in marketing campaigns, their efforts don’t always translate into actual sales or marketing engagement. Where are these companies falling flat in their marketing efforts? How can B2B marketers fix this and start generating results?
That’s why we’re talking to Marketing Max (Founder, Marty Capital) about how B2B marketers can identify what’s not working and effectively fix their marketing initiatives. During our conversation, Max talked about the pitfalls that B2B marketers should avoid and what they should be doing inste...
2024-08-1538 minB2B Marketers on a MissionHow B2B Marketers Can Build Greater TrustHow B2B Marketers Can Build Greater Trust
In many B2B organizations, the C-suite inherently distrusts the marketing department. There is this ideological disconnect between marketing, the C-suite, and the rest of the organization. One side is thought and process-driven and then there’s marketing which requires unconventional thinking, experimentation, and a deep understanding of human behavior. How can B2B marketers bridge the trust gap and build credibility inside and outside their organizations? How can they effectively get “buy-in” from the C-suite?
That’s why we’re talking to B2B marketing expert Gee Ranasin...
2024-05-0241 minB2B Marketers on a MissionHow to Market Complex Products to EngineersHow to Market Complex Products to Engineers
In B2B, there tends to be a huge disconnect between marketers and engineers. This gap can be bridged once marketers understand how engineers think and work, how they search for information, and what resonates with them. When done strategically, they can also capitalize on the knowledge, experience, and expertise that engineers have to develop assets and campaigns that will help to differentiate their B2B company in the market.
That’s why we’re talking to SaaS marketing expert Dr. Masha Petrova (CEO, Nullspace) about how B2B marke...
2024-04-0451 minB2B Marketers on a MissionHow To Create a B2B Website for Revenue, Not VanityHow To Create a B2B Website for Revenue, Not Vanity
Many B2B websites fall flat because they’re often designed for someone’s ego and internal opinions. When you’re able to shift that mindset, you can turn your website into an incredible revenue-generating machine. Design it for your ideal customer and ensure that the content addresses their problems, motivations, goals, frustrations, and how you plan to help them.
That’s why we’re talking to B2B website and SEO expert Sam Dunning (Founder, Breaking B2B) about how companies should create websites for r...
2024-03-2840 minB2B Marketers on a MissionHow B2B Companies Can Grow Through PodcastingHow B2B Companies Can Grow Through Podcasting
B2B podcasts that have been around for a few years have managed to build a credible online presence as well as a loyal audience who tunes in regularly. It would then make sense from a strategic perspective for B2B companies to leverage these podcasts to help grow their own brands. How can they do it? What should they be looking out for?
That’s why we’re talking to marketing expert Eric Melchor (Founder, B2B PodPros) about how B2B companies can grow through podcast...
2024-02-2948 minB2B Marketers on a MissionHow to Help B2B Companies Find their Value PropositionHow to Help B2B Companies Find their Value Proposition
B2B companies must have a compelling reason why customers should choose them over the competition. They need to be able to prove and substantiate their differentiation and convince companies that they are the right partner to work with.
That’s why we’re having a conversation with B2B copywriting expert Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) about how companies need to have a strong value proposition. During our conversation, Linda explains the importance of having a value proposition and the pitfalls to avoi...
2024-01-2538 minB2B Marketers on a MissionHow to Deliver Better B2B Digital Marketing ResultsHow to Deliver Better B2B Digital Marketing Results
Combining disciplines like behavioral analysis and data analytics enables B2B marketers to have a deeper understanding of their target audiences, identify patterns, and implement digital marketing campaigns that generate solid outcomes.
Join us as we talk to certified data scientist Michelle Bassett (Founder, BIZQOR) about the value of leveraging behavioral analysis and data analytics for better B2B marketing results. During our conversation, Michelle talks to us about what these specialized fields help organizations to solve and what pitfalls to avoid. She also provides us...
2023-11-2335 minB2B Marketers on a MissionHow to Create Good B2B Brand NarrativesHow to Create Good B2B Brand Narratives
Playing it safe is the easy and predictable route, but this approach won’t make B2B Martech companies stand out in the sea of competition. They need to have a unique perspective that’s relevant to their target audience and position themselves strategically in the market.
Join us as we talk to marketing expert Joe Zappa (Founder and CEO, Sharp Pen Media) as he unpacks how B2B MarTech companies can develop a strong brand narrative. Joe also talks about the pitfalls to avoid and how markete...
2023-11-1638 minB2B Marketers on a MissionHow to Develop B2B Content That Solves Business ProblemsHow to Develop B2B Content That Solves Business Problems
A crucial part of B2B marketing revolves around understanding the core business problems that content can solve. B2B marketers must also proactively have conversations with different departments and customers, and conduct the relevant diagnosis in order to produce content that is interesting, insightful, relevant, and delivers results.
Join us as we sit down with B2B content marketing expert Steve Goldhaber (CEO, 26 Characters). Steve talks about the five common barriers to solving problems, what the six core business problems are, and the six eff...
2023-10-1244 min
The Podcaster's Guide to a Visible VoiceContinuous Improvement as a Podcaster with Christian KleppIn our rapidly changing, heavily digitized world, we need to level up our skills and improve or we run the risk of being left behind. This very fact led Christian Klepp, the co-founder of EINBLICK Consulting, to launch his podcast, B2B Marketers on a Mission, to help fellow marketers improve and succeed. In his role as a podcast host, Christian continuously applies the growth mindset he teaches. Whether you're just planning your foray into podcasting or you're well-established and looking to level up your abilities, his experiences are sure to resonate with you and inform your...
2023-10-0936 min
Interesting B2B MarketersEpisode 51: Branding, Gamification, and the Art of Effective Communication | Christian KleppIn this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint ventures, emphasizing the challenges and importance of merging different corporate cultures.The episode also explores a successful case study where gamification was used to engage engineers, resulting in high engagement and lead generation. Another highlight is the turnaround story of a global adhesives company that revamped its internal communications strategy, achieving improved readership and engagement.
2023-09-2643 minB2B Marketers on a MissionHow to Do Social Selling The Right WayHow to Do Social Selling The Right Way
Nobody likes to get “pitch slapped”, nor is anyone logging into their inbox or social media accounts to be hunted down by relentless salespeople who won’t take “no” for an answer. There is a better way that is not only less intrusive or pushy but also engaging and filled with valuable content. That’s where social selling comes in.
That’s why we brought on social selling expert Brandon Lee (Founder, Fist Bump) to talk about what social selling IS and ISN’T, and how it can be used to fill...
2023-09-1448 min
Education Marketing Leader with Chris RapozoHow to B2B Market to the Chinese Market - An interview with Christian KleppMy latest guest on the Marketing Tales show is a well-traveled and incredibly cultured international man of mystery who entered this world in the shadows of the Austria Alps, grew up in the Philippines, received his education in the city-state of Singapore, and developed his marketing acumen in Shanghai, China. Meet Christian Klepp, the co-founder and director of client engagement at EINBLICK Consulting Inc., a Toronto-based consulting firm, and host of the B2B Marketers on a Mission Podcast. Christian received his business/commerce degree from the Management Development Institute of Singapore (MDIS) before starting his marketing career over...
2023-07-0334 minB2B Marketers on a MissionHow to Leverage Demand Generation for Better ResultsHow to Leverage Demand Generation for Better Results
In B2B marketing, it’s crucial to use a strategy-based approach that focuses on customers’ needs and how your product or service can address those needs. Bringing awareness through trust and relationship building are also key components that can ultimately result in success for B2B companies.
Join us as we talk to B2B marketing expert Deanna Shimota (CEO, GrowthMode Marketing) about how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prosp...
2023-06-2244 minB2B Marketers on a MissionHow to Successfully Incorporate Events as Part of Your B2B Marketing StrategyHow to Successfully Incorporate Events as Part of Your B2B Marketing Strategy
It goes without saying that the events and conferences space has experienced a lot of disruption in the past few years. With the rapid advancement of technology, AI, and digitization, this industry has had to reinvent itself in order to adapt to changing market dynamics.
How can B2B marketers successfully incorporate events into their strategy? How can they utilize offline and online components to create a seamless experience for attendees? How can they leverage data to maximize opportunities before, during, and...
2023-06-0737 minB2B Marketers on a MissionHow to Leverage Buyer Personas for Better Marketing ResultsHow to Leverage Buyer Personas for Better Marketing Results
Effective and better results in B2B marketing (and sales for that matter) require a deeper understanding of what prospective customers need to know and experience before they buy. Understanding the prospect’s pain points, challenges, and what success looks like to them is also imperative.
Join us in our incredibly insightful conversation with B2B marketing expert Jim Kraus (President, Buyer Persona Institute), who talks to us about how buyer personas can and should be leveraged by marketing and sales teams. During our discussion, Jim ta...
2023-05-2436 minB2B Marketers on a MissionHow to Leverage Technology to Improve Customer ExperienceHow to Leverage Technology to Improve Customer Experience
As markets and customer behaviors change, it is imperative that the different functions within a B2B organization work together to continuously improve customer experience (CX). How should this be done? How can you get the different teams to work together?
Join us as we sit down with martech expert Dan Radu (President & Founder, Macromator) and talk about the role that digital technology can play in enhancing customer experience. During our conversation, Dan elaborates on how a company can scale with good CX, how digital technology can...
2023-05-1622 minB2B Marketers on a MissionHow to Leverage AI and Machine Learning for Better Content MarketingHow to Leverage AI and Machine Learning for Better Content Marketing
There’s so much talk out there about how platforms like ChatGPT and other forms of AI and machine learning will slowly replace the work done by people in B2B content marketing. Is this true? Should we completely rely on these new technologies to improve our B2B content marketing and promotion?
Join us as we discuss these topics and more with expert content marketer Ren Agarwal (CEO, StoryAZ Studio), who helps to debunk some myths around AI and content marketing. During this co...
2023-04-1950 minB2B Marketers on a MissionHow B2B Marketers Can Improve Their Revenue-Generating ActivitiesHow B2B Marketers Can Improve Their Revenue-Generating Activities
We can all agree that in today’s fast-paced world, interruption is the enemy. With this in mind, B2B marketers need to continuously improve the way they are building trust, credibility, and likability for their brands among members of the target audience.
In this week’s episode, we have a conversation with B2B marketing expert Tom Hunt (Founder and Head of Account Management, Fame) about what marketers need to do to stay at the top of their game. Tom elaborates on how using a nich...
2023-02-1530 minB2B Marketers on a MissionDevelop the Right Language and Tone of Voice for B2B BrandsHow to Develop the Right Language and Tone of Voice for B2B Brands
With more channels than ever before, we forget that consumers want to have a conversation with brands they love. The “velocity of language” has never been higher, and this is as relevant in B2B as it is in B2C.
In this first episode of 2023, we have a conversation with brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecos...
2023-02-0230 minB2B Marketers on a MissionHow to Scale Efficiently by Leveraging Automated WebinarsHow to Develop the Right Language and Tone of Voice for B2B Brands
In B2B marketing, working creatively has become paramount to scaling efficiently and reaching the right type of audience with the right content.
In this recent episode, we have a conversation with webinar expert Melissa Kwan (Co-Founder & CEO, eWebinar) about how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa also explains the mistakes and misconceptions around creating on-demand webinars and demos, highlights the importance of having...
2023-02-0237 minB2B Marketers on a MissionDevelop the Right Language and Tone of Voice for B2B BrandsHow to Develop the Right Language and Tone of Voice for B2B Brands
With more channels than ever before, we forget that consumers want to have a conversation with brands they love. The “velocity of language” has never been higher, and this is as relevant in B2B as it is in B2C.
In this first episode of 2023, we have a conversation with brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecos...
2023-01-2530 min
Creating The Greatest ShowYour Podcast’s Reason For Being - Christian Klepp - Creating The Greatest Show - Episode # 015Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the purpose behind your podcast, how to politely and effectively move the conversation along, and how to thoroughly prepare for a podcast interview. Takeaways:You need to know the reason for starting your podcast. What do you want your audience to get out of it? What do you want to get out o...
2022-11-291h 06
High Growth FoundersChristian Klepp | How To Improve Your Business BrandingIn today's episode of High Growth Founders, Kasey chats with Christian Klepp, Co-Founder and Director of Client Engagement at EINBLICK and host of the B2B Marketers on a Mission Podcast. Frequently traveling back and forth between different countries for work led to complete burnout. He realized he wanted something more sustainable. After 13 years in Shanghai, Christian relocated to Toronto. Christian will talk about the circumstances that ultimately led to his burnout and why he started his podcast.He will also talk about how he intentionally structured his business to avoid repeating some of...
2022-11-2257 minB2B Marketers on a MissionHow to Develop the Right Strategic Narrative for B2B MarketingHow to Develop the Right Strategic Narrative for B2B Marketing
The great storytellers have a better competitive advantage, and this is highly relevant in the world of B2B marketing. They’re able to recruit better, get more coverage, raise money more easily, close deals, and have better returns. This begs the question: How does one develop a better strategic narrative to position your B2B company more uniquely?
In this recent episode, marketing expert Andrew Davies (CMO, Paddle) explains the importance of a strategic narrative for B2B. Andrew talks about why it’s cr...
2022-10-1133 min
Persuasion LabB2B Marketing Essentials with Christian KleppChristian Klepp has been in the B2B marketing game for over a decade and has worked with well-known brands like Sodexo, Henkel, Caterpillar, Chevron, Samsung and Logitech. He is the Co-Founder of Einblick, and has helped B2B companies shine out in a crowded world and make their brand memorable.
In this episode, Christian and I discuss why marketing is vital in B2B businesses. We discuss why marketing is better placed to create differentiation. We talk about how marketing can help your sellers sell more and better and we also talk about why B2B...
2022-09-2947 minB2B Marketers on a MissionHow to Build a Media Company Around Your B2B Brand - Interview w/ Eric FulwilerHow to Build a Media Company Around Your B2B Brand
In a market that’s constantly changing and inundated with noise, B2B brands need to focus on how to grow strategically. How can your company effectively win the attention of your target market? How can you do that meaningfully and for the long term?
Join us as we unpack what it takes for B2B firms to build a media company around their brand with marketing expert Eric Fulwiler (Co-Founder & CEO, Rival). During our conversation, Eric explains the...
2022-08-1743 minB2B Marketers on a MissionHow to Tell Better Stories in B2B Marketing - Interview w/ Donovan CheeHow to Tell Better Stories in B2B Marketing
B2B marketing has evolved significantly over time, and one aspect of it that is definitely getting more attention is the art of good storytelling. Why is it such a crucial component in B2B marketing? What are some elements that B2B marketers should be paying attention to? Where can they get their inspiration from?
Join us as we dive into this topic in our recent conversation with expert B2B raconteur Donovan Chee (Head of Marketing and Communications Southeast Asia,
2022-08-1048 minB2B Marketers on a MissionHow to Map the B2B Customer Journey Towards Revenue - Interview w/ Steffan HedebrandtHow to Map the B2B Customer Journey Towards Revenue
If you want to repeat what’s working to scale strategically, it’s important to understand and analyze the path that your prospects are taking to become a customer. How do your prospects look for information? What challenges do they face? How can you measure what’s working and link this to revenue?
Join us as we have a conversation about mapping the B2B customer journey towards revenue with data marketing expert Steffen Hedebrandt (Chief Marketing Officer and Co-Founder, Dreamdata). During our discussion, Steffen elabor...
2022-07-0635 minB2B Marketers on a MissionHow to Fix The B2B Event Attribution Gap - Interview w/ Jonathan KazarianHow to Fix The B2B Event Attribution GapWhat do you get when you combine B2B events returning to in-person along with better, smarter, and more advanced technology? You have a greater opportunity to fix the event attribution gap, chances to engage your audience, and many other ways to leverage the different parts of this burgeoning ecosystem.
Join us in this week’s conversation with events expert Jonathan Kazarian (Founder & CEO, Accelevents), who talks to us about how B2B marketers can fix the event attribution gap. Jonathan also talks about what mistakes to avoid, how the ev...
2022-06-3030 minB2B Marketers on a MissionHow to Write B2B Content that Converts and Builds Relationships - Interview w/ Kathryn StrachanHow to Write B2B Content that Converts and Builds Relationships
Traditionally, B2B content had a reputation for being dull, mundane, and full of industry jargon. Times have changed, and now more than ever, it’s important to inject some emotion, personality, and a high degree of relatability into the content that you develop.
Join us as we dig deep and have a thought-provoking conversation with B2B marketing expert Kathryn Strachen (Founder, Copy House) about developing content that builds relationships and converts prospects. During our discussion, Kathryn talks about how B2B content ha...
2022-06-2245 minB2B Marketers on a MissionHow to Develop B2B Brand Strategies that “WOW!” - Interview w/ Christian DeGobbiHow to Develop B2B Brand Strategies that “WOW!”
To rise above that “sea of sameness”, it is paramount that B2B companies invest in building their brands in a way that differentiates them and positions them strategically against competitors. How should this be done? What approach should companies take?
In this week’s episode, we have a conversation with B2B marketer and brand expert Christian DeGobbi (Marketing Director, Spruce Technology, Inc.) about what it takes to develop an effective B2B brand. During our conversation, Christian talked about why branding is a MUST HAVE for B...
2022-06-1542 minB2B Marketers on a MissionHow To Develop the Right GTM and Communications Strategy for Growth - Interview w/ Karin SamoylovaHow To Develop the Right GTM and Communications Strategy for Growth
When it comes to the world of B2B tech, it’s important to distinguish between a go-to-market (GTM) and a communications strategy. In order to succeed, you must do the groundwork first to define the WHY and what the main innovation of your product is going to deliver to the market.
Join us this week as we dive deep into a conversation on these topics with B2B GTM expert Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics – ABB). Durin...
2022-06-0842 min
The Hard Corps Marketing ShowBreaking Down Branding - Christian Klepp - Hard Corps Marketing Show - Episode # 287What does branding mean to your company? Christian Klepp is the Co-Founder and Director of Client Engagement at EINBLICK Consulting and a expert on everything branding. Christian is also the host of B2B Marketers on a Mission podcast. Christian destroys misconceptions on what businesses need in order to do branding correctly, when the right time to focus on branding is, and what a brand truly is. Busted Myths:B2B businesses need to stop thinking about branding as a nice to have that they can focus on more later when they have more mo...
2022-06-021h 12B2B Marketers on a MissionHow Communications Can Play a Strategic Role in B2B Organizations - Interview w/ Guerlyne GuercyHow Communications Can Play a Strategic Role in B2B Organizations
It’s a function that in many cases tends to be either overlooked, taken for granted, or treated as “out of sight, out of mind”. Now more than ever, communications play such a crucial role within B2B organizations in a way that brings employees together and creates alignment.
Join us in this week’s conversation with Guerlyne Guercy (Communications Manager – People & Communities, Cisco) as we discuss the vital role that communications professionals play within an organization. Guerlyne discusses her perspectives on how communications has changed...
2022-06-0144 minB2B Marketers on a MissionHow to Improve Customer Success with Metrics that Matter - Interview w/ Firaas RashidHow to Improve Customer Success with Metrics that Matter
When it comes to customer success (CS), many professionals tend to immediately focus on net promoter scores (NPS). While that may have been effective in the past, the customer and business landscape have changed, so CS practitioners need to adapt accordingly.
In this week’s episode, we have an engaging conversation with CS expert Firaas Rashid (Founder & CEO, Hook) about what he believes are other customer success metrics that truly matter. Firaas also talks about the mistakes to avoid, the importance of getting input from customers who a...
2022-05-1840 minB2B Marketers on a MissionHow AI Can Be Leveraged in B2B Marketing - Interview w/ Christian KleppHow AI Can Be Leveraged in B2B Marketing
It’s one of those “trending terms” that we often see these days: AI in B2B marketing. When leveraged the right way, AI can help to increase efficiency, improve performance, take over mundane tasks, and enable marketers and their sales counterparts to analyze data, generate the relevant insights, help in the lead pre-qualification process, and more.
Join us as Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) releases his first solo recording, where he discusses how AI can be utilized in B2B marketing...
2022-05-1119 minB2B Marketers on a MissionHow B2B Marketers Can Deliver More Business Impact - Interview w/ Mark StouseHow B2B Marketers Can Deliver More Business Impact
It goes without saying – marketers need a voice at the table of the organization. To have that voice, they need to be able to show that what they’re doing is creating true value for the organization’s business. What are some steps that B2B marketers can take to prove that what they’re doing is making an impact?
In this week’s episode, we have an in-depth conversation with Mark Stouse (Chairman & CEO, Proof Analytics) about what he believes the greatest enemy of a CMO is. Mark...
2022-05-0343 minB2B Marketers on a MissionHow to Get to That “Aha!” Moment When Conducting Market Research - Interview w/ Darshan MehtaHow to Get to That “Aha!” Moment When Conducting Market Research
Generating insights from market research is crucial to driving innovation and audience engagement. How can B2B marketers uncover these insights more strategically? How can insights be best leveraged for marketing?
Join us as we have an informative conversation with research expert Darshan Mehta (Founder, iResearch.com), who talks to us about the importance of getting to that “Aha!” moment. During our discussion, Darshan talks about why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how...
2022-04-2031 minB2B Marketers on a MissionHow to Stand Out in a Noisy Market Using Human-Centered Communication - Interview w/ Ethan BeuteHow to Stand Out in a Noisy Market Using Human-Centered Communication
As markets continue to change and industries become more digitized, it is more important than ever before for companies to stand out in an environment that is inundated with noise. What should B2B marketers do to stop the “digital pollution” and be more uniquely positioned?
In this week’s episode, we have an insightful conversation with communications expert and author Ethan Beute (Chief Evangelist, BombBomb) about what he calls “the case against digital pollution”. Tune in as Ethan talks to us about how...
2022-04-1347 minB2B Marketers on a MissionHow to Use Podcasting as Part of Your B2B Demand Gen Approach - Interview w/ Casey CheshireHow to Use Podcasting as Part of Your B2B Demand Gen Approach
Podcasting offers an approach that B2B marketers can leverage to build relationships and create trust by having meaningful conversations. But how do you start? What should you focus on?
In this week’s episode, we have an engaging conversation with seasoned B2B marketer Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) about podcasting. During our discussion, Casey talks about why he thinks podcasting is an important part of the B2B marketing mix, what mistakes to avoid, and the im...
2022-04-0650 minB2B Marketers on a MissionHow to Improve Your Social Selling Approach on LinkedIn - Interview w/ Sandra LongHow to Improve Your Social Selling Approach on LinkedIn
The problem with social selling lies in the name itself. In the world of B2B companies, it’s crucial to lead by building relationships, trust, and credibility first with your target audience. How can people do this more effectively on platforms like LinkedIn? How can they improve their current approach?
We discuss these topics in this week’s episode with LinkedIn expert Sandra Long (Company Owner, LinkedIn Trainer & Speaker, Post Road Consulting). During our conversation, Sandra talks about what social selling is NOT, what so...
2022-03-2931 minB2B Marketers on a MissionHow to Get Product and Marketing Teams Aligned – Interview w/ Matt YoungHow to Get Product and Marketing Teams Aligned
It’s a collaboration that’s so crucial to the success of a SaaS business, yet the disconnect between the two groups is often to the detriment of the organization. So how can you get the product and marketing teams to work together to create better alignment and results?
In this week’s episode, we have a deep and thought-provoking conversation with SaaS leader Matt Young (Chief Executive Officer, UserVoice) about where he believes the great misalignment lies. Matt also elaborates on what mistakes product and marketing teams sho...
2022-02-1543 minB2B Marketers on a MissionHow to Develop Your Personal Brand on LinkedIn – Interview w/ Lina Lotta LandgrafHow to Develop Your Personal Brand on LinkedIn
To stand out amidst a “sea of digital noise” on platforms like LinkedIn, developing your personal brand enables you to position yourself as an expert in your field, and can help to build strong relationships and opportunities.
On this week’s episode, we talk to digital marketer Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) about why people in B2B organizations need to develop their personal brands, some mistakes to avoid, and the benefits of creating good as well as relevant content on LinkedIn. Lina also provides...
2022-02-0940 minB2B Marketers on a MissionHow to Create Demand from Virtual, Hybrid, and Onsite B2B Events – Interview w/ Julius SolarisHow to Create Demand from Virtual, Hybrid, and Onsite B2B Events
When done the right way, events help to create awareness, establish authority and credibility, and enable B2B companies to generate interest amongst members of their target groups. Events have changed significantly due to changing market dynamics and rapid digitization. How can B2B companies keep up and adapt accordingly?
On this week’s episode, we have a thought-provoking conversation with industry expert Julius Solaris (VP of Marketing Strategy – Events, Hopin) about events. During our discussion, Julius talks about the major events industry trends...
2022-02-0150 minB2B Marketers on a MissionHow To Get Buy-In To Invest In Content Marketing – Interview w/ Mark RaffanHow To Get Buy-In To Invest In Content Marketing
It’s a challenge that many B2B marketers have experienced and can relate to – getting a decision maker’s buy-in to invest in content marketing. The good news is that there is a solution to this challenge.
On this week’s episode, B2B content marketer and negotiations expert Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence revenue. He also elaborates on how to get buy-in...
2022-01-2643 minB2B Marketers on a MissionHow to Increase Revenue from Your B2B Website – Interview w/ Michael BuzinskiHow to Increase Revenue from Your B2B Website
Having a website that is responsive, is easy to navigate, and takes your customers’ challenges as well as their journey into consideration is something that is expected in B2B. But how can you generate more qualified leads and revenue from your website? In this week’s conversation, B2B marketing expert Michael Buzinski (President/CMO, Buzzworthy Integrated Marketing) breaks down the approach that he’s been successfully teaching B2B service companies for years.
During our conversation, Michael talks about what mistakes to avoid, the importanc...
2022-01-1931 minB2B Marketers on a MissionHow to Leverage Paid Advertising for Better Results – Interview w/ Dmitrii KustovHow to Leverage Paid Advertising for Better Results
When utilized the right way, paid advertising can generate results that will have a significant impact on your B2B marketing campaigns. It can also help to strategically offset the delay in the initial growth in organic rankings. In this week’s conversation, we sit down with B2B digital marketing expert Dmitrii Kustov (Marketing Director, Founder at Regex SEO) to talk about why paid advertising should be part of the marketing mix, how it works together with SEO, and what common mistakes to avoid. Dmitrii also elaborates on what me...
2022-01-1233 minB2B Marketers on a MissionHow to Improve B2B Content Marketing for Revenue – Interview w/ Yaagneshwaran GaneshHow to Improve B2B Content Marketing for Revenue
Being able to implement a content marketing strategy based on your understanding of your customers and their pain points is paramount for every B2B marketer. But how do you implement B2B content marketing initiatives with the aim of generating revenue? It was our privilege to have this thought-provoking conversation with renowned global marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma).
During our discussion, Yaag talks about some major shifts in B2B content marketing that marketers should be aware of, what mistakes to avoid, the...
2022-01-0545 min
808 Podcast#206 Christian Klepp - EINBLICK Consulting IncChristian Klepp the CEO of EINBLICK Consulting Inc. shares how to build a better brand that makes you stand out in your market and sell to your niche.
Get more info at https://www.EINBLICK.co/
2022-01-0308 minB2B Marketers on a MissionHow to Develop Quality Content Using AI – Interview w/ Pankil ShahHow to Develop Quality Content Using AI
As B2B marketers, developing quality content that is interesting, insightful, and relevant to your target audience is paramount. Suppose you could leverage artificial intelligence (AI) in a way that would help you to scale content creation, reduce your workload, and get better content out faster. Wouldn’t that take your content marketing to the next level? On this week’s episode, we have a conversation with AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a “strategy first” ap...
2021-12-0838 minB2B Marketers on a MissionHow B2B Marketers Can Leverage LinkedIn the Right Way – Interview w/ Candyce EdelenHow B2B Marketers Can Leverage LinkedIn the Right Way
LinkedIn is undoubtedly an excellent platform where B2B marketing professionals and their sales counterparts can engage, connect, and interact with members of their target audience. How can they leverage LinkedIn so that they can position themselves strategically amidst all the “digital noise”, make genuine connections, and build relationships successfully?
On this week’s episode, we talk to Candyce Edelen (President/CEO, PropelGrowth) about why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and how they can develop better (not more...
2021-11-241h 00
Recorded Content - Helping B2B marketers use a podcast for content marketingWhy download numbers don't determine the success of your podcast with Christian KleppWhen you are considering a podcast as part of your marketing strategy, choosing a niche and determining your target audience are just the beginning of the process. A podcast is also much more than just chatting with your guests each and every week.In fact, our host Justin Brown said, ''It takes a village to put these things together.''But how do you measure the success of your company’s podcast? How do you know it’s working for your company and your audience?Many companies struggle to determine how to measure the...
2021-11-2248 min
Der Landschaftsfotografie PodcastDer Landschaftsfotografie Podcast S01 E63: Dr. Christian Klepp
LANDSCHAFTSFOTOGRAFIE, GEOWISSENSCHAFTEN UND KLIMAFORSCHUNG
Hey Leute, ich freue mich unfassbar Euch nach der etwas längeren Pause wieder eine neue Folge des Landschaftsfotografie Podcasts präsentieren zu können. Dieses Mal habe ich ein absolutes Highlight für Euch. Es war auf jeden Fall eines für mich, denn Christian ist nicht nur ein sehr guter Landschaftsfotograf, der meinen Weg bereits früh kreuzte und mich nachträglich beeinfluss hat, sondern auch ein sehr redegewandter, promovierter Geowissenschaflter, der über 20 Jahre Erfahrung in der Klimaforschung hat. Somit ist die Episode des Podcasts schon etwas mehr Wissenschaftsvermittlung als rein...
2021-11-171h 04B2B Marketers on a MissionHow to Strategically Use Digital Marketing to Build Your B2B Website – Interview w/ James HipkinHow to Strategically Use Digital Marketing to Build Your B2B Website
Building your B2B website is the easy part, but how can you leverage digital marketing across the respective channels in a more strategic way? On this week’s episode, we have an in-depth discussion with James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it’s crucial to have an “outside in” approach.
James also elaborates on the “Hub and Spoke Strategy”...
2021-11-1737 minB2B Marketers on a MissionHow to Improve Your SEO and Get Better Results – Interview w/ Ryan MorganHow to Improve Your SEO and Get Better Results
There’s more to search engine optimization (SEO) than merely focusing on keyword rankings and tags.
In this week’s episode, digital marketing expert Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why it’s important to use a strategy first approach, and why knowledge of SEO makes you a better writer. Ryan also discusses what the crucial components of successful SEO are, some trends that B2B marketers should be aware of...
2021-11-1041 minB2B Marketers on a MissionHow Diversity and Innovation Impact B2B Marketing – Interview w/ Liz FendtHow Diversity and Innovation Impact B2B Marketing
As our world becomes increasingly digitized, embracing diversity in its different forms not only becomes important, but also paramount. It is also crucial to foster working environments within B2B marketing teams where diversity can thrive alongside innovation. On this week’s episode, we have a conversation with Liz Fendt (Global Chief Marketing Officer, TÜV SÜD), who is a pioneer as well as an advocate for diversity and innovation. Liz talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barrier...
2021-11-0242 minB2B Marketers on a MissionHow to Build High-Value Client Relationships Using Customer Success – Interview w/ Walter ZepedaHow to Build High-Value Client Relationships Using Customer Success
Building, fostering, and nurturing high-value client relationships and focusing on recurring revenue are approaches that will take your B2B organization to the next level. But how can organizations adapt and leverage customer success (CS) in a strategic way amidst a changing landscape? On this week’s episode, CS expert Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future of CS.
https://youtu.be/iO07wqIcy4U
2021-10-2744 minB2B Marketers on a MissionHow to Build Remote Marketing Teams that Perform – Interview w/ Briannah FisherHow to Build Remote Marketing Teams that Perform
Managing and building B2B marketing teams that are motivated, engaged, and deliver good results are crucial in any organization, but this comes with a different set of challenges when that team is remote and working almost entirely online. In this week’s episode, we talk to marketing expert Briannah Fisher (Marketing Director, Moola Inc.) about how she has addressed these challenges and what it takes to build a strong remote marketing team. She also discusses the importance of having the right systems and processes in place, why checking in wi...
2021-10-2037 minB2B Marketers on a MissionHow to Create Stronger Data Integrity for Better B2B Marketing – Interview w/ Verl AllenHow to Create Stronger Data Integrity for Better B2B Marketing
As organizations across different B2B sectors continue to rapidly digitize, creating stronger data integrity for optimal marketing and operational output is paramount to success. In this week’s conversation, we sit down with Verl Allen (CEO, Claravine) to discuss the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, how data can deliver effective ROI for brands, his tips on creating better data integrity, and how data can be used to break silos within organizations.
https://youtu.be/_a...
2021-10-0645 minB2B Marketers on a MissionHow B2B Organizations Can Improve Their Customer Success Approach – Interview w/ Wally ThiessenHow B2B Organizations Can Improve Their Customer Success Approach
Satisfied customers and renewals are but a few objectives that are paramount to any B2B organization’s success. These cannot be achieved without the right customer success (CS) approach in place. On this week’s episode, we have an engaging conversation with CS expert Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) about the importance of CS within organizations, how data can be leveraged to optimize CS, and what the components of a successful CS approach are. Wally also talks about how sales...
2021-09-2935 minB2B Marketers on a MissionHow AI Can Be Used to Optimize B2B Content Marketing – Interview w/ Jeff CoyleHow AI Can Be Used to Optimize B2B Content Marketing
Suppose you could take the guesswork out of your B2B content marketing? What if there was a way to create content that will help generate outcomes? On this week’s episode, we talk to marketing expert Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) about how artificial intelligence (AI) can be leveraged to break silos and be a “great unifier” within large B2B organizations, especially when it comes to content and communication. Jeff also talks about how an AI-powered approach can be used to understan...
2021-09-2149 minB2B Marketers on a MissionHow B2B Tech Firms Can Optimize Their Podcasts – Interview w/ Justin BrownHow B2B Tech Firms Can Optimize Their Podcasts
Creating podcasts for B2B tech is challenging, and the work doesn’t stop when you launch the first episode. In this week’s conversation, we sit down with podcasting expert Justin Brown (Co-Founder, Motion) who talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. Justin also elaborates on why he believes this approach builds credibility and trust, the dangers of “pod fade”, whether you should monetize your podcast, and why you need to pay attention to the way your au...
2021-09-0142 minB2B Marketers on a MissionHow B2B Companies Can Leverage ABM Strategically to Generate Better Results – Interview w/ Declan MulkeenHow B2B Companies Can Leverage ABM Strategically to Generate Better Results
Account-based marketing (ABM) is not just good B2B marketing – it transcends one function or department. On this week’s episode, we talk to ABM champion Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible to enable sales to win accounts, and why you should use a “strategy first” instead of a “technology first” approach. He also explains why he believes ABM can’t be done for any type...
2021-08-2540 minB2B Marketers on a MissionHow You Can Generate Demand and Growth with the Right Content – Interview w/ Tom WhatleyHow You Can Generate Demand and Growth with the Right Content
Developing the right content for the right audience across the right channels is a crucial component in content marketing for B2B. But how you get your content to work for you to generate positive results? In this episode, we talk to content expert Tom Whatley (Founder & CEO, Grizzle) about how you can generate demand as well as organic growth using B2B content. During our conversation, Tom explains the importance of understanding your target audience and how conducting the relevant market research will help you to...
2021-08-1837 minB2B Marketers on a MissionHow You Can Improve Your B2B Websites – Interview w/ Sam MossHow You Can Improve Your B2B Websites
In an increasingly competitive online space, you need to have a B2B website that doesn’t confuse potential clients, and instead gives them a great user experience that would lead to conversions. On this week’s episode, we talk to website expert Sam Moss (Co-Founder, 1ClickAgency) about what makes a great and effective B2B website, what marketers can do to improve conversions, and what some of the most recent design trends are. Sam also talks about the importance of keeping it simple while standing out and why it’s im...
2021-08-1127 minB2B Marketers on a MissionHow B2B Companies Can Use Social Selling to Build Relationships and Growth - Interview w/ Connor DubeHow B2B Companies Can Use Social Selling to Build Relationships and Growth
Social selling is another one of those terms that is frequently heard in conversations and quite often misunderstood. On this week’s episode, we talk to Connor Dube (Director of Sales and Marketing, Active Blogs) about what social selling is or isn’t, and how marketers as well as salespeople can leverage this approach to build more meaningful relationships with potential customers online. Connor also elaborates on some common mistakes, shares his tips on how to engage customers and prospects through social media, and discuss...
2021-08-0427 minB2B Marketers on a MissionHow B2B Companies Can Leverage Growth Hacking to Scale Their Business – Interview w. Araks NalbandyanHow B2B Companies Can Leverage Growth Hacking to Scale Their Business
It’s a term that is frequently misunderstood and used in very loose terms in the B2B world – growth hacking. But what is growth hacking really, and how can companies utilize it effectively to manage more clients and grow? On this week’s episode, we talk to Araks Nalbandyan (Director of Digital Marketing, 10Web) about what growth hacking is and isn’t, some common challenges, what her go to tools and software are, as well as the importance of getting and leveraging the right data to scal...
2021-07-2823 minB2B Marketers on a MissionHow B2B Companies Can Use Performance Media More EffectivelyHow B2B Companies Can Use Performance Media More Effectively
Performance media is one of the best ways for B2B companies to get their message in front of their target audience. It is, however, an area that is filled with challenges. On this week’s episode, we talk to Mike Grinberg (Founder/CEO, Proofpoint Marketing) about the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elaborates on the most common mistakes and misconceptions, and why it’s critical to focus on content consumption as wel...
2021-07-1432 minB2B Marketers on a MissionHow to Improve Your Approach for B2B Social Media – Interview w. Johnas StreetHow to Improve Your Approach for B2B Social Media
Social media platforms continue to influence the B2B marketing space in a significant way. How can you win over the hearts and minds of your B2B buyers and position your brand strategically in the market? On this week’s episode, we talk to Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) about how the social media landscape has changed for B2B, how B2B marketers can draw creative inspiration from B2C campaigns, as well as why it’s important to be p...
2021-07-0735 minB2B Marketers on a MissionHow B2B Companies Can Develop Content that Actually Performs – Interview w. Brad SmithHow B2B Companies Can Develop Content that Actually Performs
It’s a challenge that many B2B companies are confronted with – developing good, relevant content that performs. During this week’s interview, we sit down with Brad Smith (CEO, Wordable) to talk about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when it comes to developing content that generates better results.
https://youtu.be/z22rnXnE7TQ
To...
2021-06-3043 minB2B Marketers on a MissionHow B2B Companies Can Protect Their Digital Customer Experience - Interview w/ Kathleen BoothHow B2B Companies Can Protect Their Digital Customer Experience
As digitization continues to accelerate across different industries, it has become increasingly important for B2B companies to secure their digital platforms and channels. During this week’s episode, we talk to Kathleen Booth (VP of Marketing, clean.io) about why protecting digital engagements is necessary, some of the most common online threats that could negatively impact customer experience, and why marketers need to take more ownership of digital engagements.
https://www.youtube.com/watch?v=ifcCmoAXKhY
Topics discussed in this episode:
What i...
2021-06-1738 minB2B Marketers on a MissionHow B2B Companies Can Build Stronger Brands for Success - Interview w/ Justin HäneHow B2B Companies Can Build Stronger Brands for Success
Building stronger brands for success as well as sustainable growth is something that doesn’t get much “airtime” in the B2B world. On this week’s episode, we sat down with brand expert Justin Häne (Director, Brand and Communications, Softchoice), who explains the importance of a strong B2B brand, why getting internal buy-in is crucial for progress, the recent changes in the landscape and how we should adapt, and what role emotion plays as well as other points that speak in favor of brand b...
2021-05-1242 min
Conversations That MatterEpisode 20 - Creating Competitive Uniqueness with Christian KleppJoin me for our 20th episode of What Would Amber Do? In this episode I interview Christian Klepp! Christian is an entrepreneur, and one of the creative forces behind Einblick Consulting Inc. an agency that utilizes a solution driven approach to providing business to business branding and marketing solutions. Christian is a fellow Podcaster and hosts the show B2B Marketers on a Mission. He has lived in 7 countries, and speaks multiple languages and is an all around fascinating human being. Join us as we discuss:- How living in so many different co...
2021-03-1054 minB2B Marketers on a MissionHow Blockchain is Rapidly Redefining the Finance Landscape - Interview w/ Brian MahoneyHow Blockchain is Rapidly Redefining the Finance Landscape
We take a detour this week and delve into the rapidly evolving blockchain landscape with Brian Mahoney (Chief Strategy Officer & Co-Founder, Alkemi). During our conversation, Brian provides some deep insights on the mainstream adoption and usability of blockchain, some misconceptions that exist in the market, and some recent changes to the blockchain space. He also talks about the bifurcation of the digital asset markets and the opportunities these present, and what the future holds for blockchain.
Topics discussed in this episode:
Blockchain as a mass coordination m...
2021-02-2445 min
The Mitch Gray ShowEpisode 64: The Power of Building a Brand with Christian KleppChristian is the Co-Founder and the Director of Client Engagement at EINBLICK Consulting. He has more than 13 years of B2B branding, marketing and communications experience across different markets, and has worked closely with companies such as Henkel, Philips Lighting, Caterpillar, DSM, ArcelorMittal, UPM, Samsung Display, Logitech, and National Instruments to help them develop the right brand strategy and marketing campaigns. Christian has also been invited to speak and give presentations at B2B industry events in Germany, Austria, and China.Special Guest: Christian Klepp.
2021-01-021h 09B2B Marketers on a MissionHow Animated Explainer Videos Help to Simplify Visual Communication for B2B Companies - Interview w/ Dylan HealyHow Animated Explainer Videos Help to Simplify Visual Communication for B2B Companies
On this week’s episode, we had a conversation about animated explainer videos with Dylan Healy (Co-Founder, Animation Explainers). During our discussion, Dylan talks to us about how animated explainer videos have helped his B2B clients to effectively communicate their complex products and service offers in a way that converts. He also walks us through the process of bringing the animated video to life, some common mistakes to avoid, and how animated videos help to drive traffic to client websites.
...
2020-12-1638 minB2B Marketers on a MissionHow Entrepreneurs can Leverage Opportunities in the Private Capital Market – Interview w/ Oscar JofreHow Entrepreneurs can Leverage Opportunities in the Private Capital Market
We sat down to have an absolutely intriguing discussion with Oscar Jofre (Co-Founder, President/CEO, KoreConX) on this week’s episode. In our conversation, Oscar pulled back the curtain on the world of the private equity market and talked to us about how the current situation is one of the most empowering, transformational and pivotal periods for tech companies and entrepreneurs. He also goes to explain the misconceptions that people have about private equity, what entrepreneurs need to be mindful of, and how it’s para...
2020-12-0251 minB2B Marketers on a MissionStrategic Role of Fintech in the Ever-evolving Finance Industry – Interview w/ Victor Salinas GarcíaThe Strategic Role of Fintech in the Ever-evolving Finance Industry
In this week’s episode, we explore the intriguing world of fintech with Victor Salinas García (CEO, Aiontech). In this interview, Victor explains why it’s important for companies in fintech to forge strong partnerships with financial institutions, how the pandemic has helped to accelerate the development of the financial sector, how the management and analysis of data will be the key to the future, as well as the advantages and “myths” surrounding blockchain.
Topics discussed in this episode:
Victor shares his view...
2020-11-1040 minB2B Marketers on a MissionB2B Sales: Create Success with Trust, Credibility, and by Asking Better Questions – Interview with Marcus ChanB2B Sales: Create Success with Trust, Credibility, and by Asking Better Questions
This week’s episode is packed with incredible insights and tips that everyone in the sales profession can immediately implement, even if they don’t have many years of experience. We had the opportunity to sit down with Marcus Chan (President & Founder, Venli Consulting Group) to talk about some of the greatest challenges that B2B salespeople face, why they should resist the temptation to automatically “pitch” prospects, and why it’s crucial to be positioned as an expert and ask better...
2020-10-2753 minB2B Marketers on a MissionABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth – Interview with Sara MånssonABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth
On this week’s episode, we had a chance to sit down and have a conversation with Sara Månsson (Head of Sales Sweden, InZynk) on the topic of account-based marketing (ABM). During the discussion, Sara explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organizations when used the right way.
Topics discussed in this epis...
2020-10-2128 minB2B Marketers on a MissionCreating Opportunity and Disrupting a Traditional B2B Industry - Interview with Rajat JainCreating Opportunity and Disrupting a Traditional B2B Industry
There are those entrepreneurs who seize an opportunity where others only see adversity, and then there are those who disrupt industries and thrive. In this interview, we have a discussion with one such disruptor – Rajat Jain (Founder, EOXS) – who talks to us about his journey as a tech entrepreneur. Rajat tells us about what motivated him to launch his own business, what he learned from his previous startups, and how he identified a gap in an industry that is traditionally known to be slow to change and...
2020-09-3027 minB2B Marketers on a MissionContact Marketing: Getting a Meeting with Anyone (Part 1) - Interview with Stu HeineckeContact Marketing: Getting a Meeting with Anyone (Part 1)
Regardless of whether you’re in sales or marketing, we can all agree that nothing happens if you’re not able to get meetings. Imagine if there was a way to change the course of your career and business by being able to effectively reach out to important prospects and contacts. One person has found a way to do this through a method he calls Contact Marketing. In this exciting 2-part interview, we talk to Stu Heinecke (Author/Marketer/WSJ Cartoonist) about this incredible technique that has enabled him to t...
2020-08-3032 minB2B Marketers on a MissionCreating Conversations that Strengthen Team Relationships - Interview with Karan NijhawanCreating Conversations that Strengthen Team Relationships
Research has proven time and time again that happy, engaged, and empowered employees help to improve the performance of organizations. It all starts with having a strong company culture. In this episode, Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger, happier and more productive workplace, and how deep conversations can help to connect people in a disconnected world.
Topics discussed in this episode:
Karan talks about why he hates the question “What do you do?” [0:58 / 5:09]
Why companies can’t keep the...
2020-08-1938 minB2B Marketers on a MissionExceptional Leadership in Marketing - Interview with Boon LaiExceptional Leadership in Marketing
We have an extremely engaging, eye-opening as well as in-depth discussion with Boon Lai (Vice President of Global Marketing, Cisco). During this interview, Boon talks about some recent marketing trends as well as his future predictions, and how organizations need to rapidly adapt to changes while avoiding tech-clash. In addition, we also have a candid discussion with Boon regarding the importance of diversity and inclusion within organizations, and how stereotypes and prejudice have motivated him to succeed and become a truly remarkable marketing leader.
Topics discussed in this episode:
2020-08-1234 minB2B Marketers on a MissionThe Pivotal Role of Branding in B2B - Interview with Steve WattThe Pivotal Role of Branding in B2B
In this interview, we have an engaging as well as passionate discussion with Steve Watt (Vice President of Marketing, Grapevine6). Steve talks to us about the importance of branding in B2B: How it helps companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measuring results isn’t enough to build a truly remarkable brand.
Topics discussed in this episode:
How branding can...
2020-08-0546 minB2B Marketers on a MissionHow the Pandemic has Disrupted B2B Marketing - Interview with Michael MeierHow the Pandemic has Disrupted B2B Marketing
We venture overseas once again in this episode and have a thought-provoking conversation with B2B marketing veteran Michael Meier (Managing Director, Schindler Parent), who is based in southern Germany. In this episode, Michael talks about the importance of paranoia in order to stay competitive, how the current disruption motivates him, and how B2B marketers must be agile, embrace change, make every step they take measurable, and inject creativity into their work in order to reboot for growth post-pandemic.
Topics discussed in this episode:
2020-07-2838 minB2B Marketers on a MissionBetter Customer Experience During & After COVID - Interview with Derek BildfellBetter Customer Experience During and After COVID
In this episode, we take a deep dive into the world of customer experience (CX) with Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc. and Professor of CX Design, Centennial College). Derek elaborates on how CX can help to improve an organization’s performance, how CX will become vital to rebuilding after the pandemic, and why continuous learning is crucial for CX professionals and practitioners to play a pivotal role in what lies ahead.
Topics discussed in this episode:
What’s the difference between Customer Exper...
2020-07-2133 minB2B Marketers on a MissionCybercrime: What You Should Know & How to Prevent it - Interview with Julien PhippsCybercrime: What You Should Know & How to Prevent it
In this episode, we talk to digital entrepreneur Julien Phipps (Founder, Accellerra) about the nefarious world of cybercrime. In our conversation, Julien elaborates on the different types of cybercrime out on the Web, the financial and economic consequences of these actions, the importance of “cyber resilience”, and the steps that companies as well as small businesses can take to prevent future cyber attacks.
Topics discussed in this episode:
What constitutes a cyber-attack? [7:56]
Why cyber-attacks continues to increase worldwide? [9:34]
What type of cyber-attacks that B2B...
2020-07-1529 minB2B Marketers on a MissionResilience & Entrepreneurship - Interview with Peter Bomer & Bessie LeeResilience & Entrepreneurship
We’ve taken a slightly different journey on this episode and have ventured abroad to have an engaging conversation with Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink). In this interview, China veterans Peter and Bessie reveal their motivations for starting their own successful businesses in such a challenging market, what trends they have seen coming out of the current crisis, and also provide some remarkable insights for how B2B marketers and entrepreneurs can thrive in times of uncertainty.
Topics discussed in this episode:
The ch...
2020-07-0841 minB2B Marketers on a MissionDigitalization as a Key Priority - Interview with Mark TreleavenDigitalization as a Key Priority
We sit down with Mark Treleaven (Executive Lead at Brand Sandwich Communications) on this third episode of the “B2B Marketers on a Mission” podcast. In this interview, Mark shares some incredible insights about the rapid advancement of digitalization, how teams can transition to working remotely in a more efficient way, and other topics linked to transformative innovation as well as disruptive technologies.
Topics discussed in this episode:
Some of the challenges Mark has seen his clients go through as they make that switch to remote work? And...
2020-07-0143 minB2B Marketers on a MissionDelivering a Good Customer Experience – Interview with Lawrence LevinsonDelivering a Good Customer Experience
On the second episode of “B2B Marketers on a Mission”, we had a chat with Customer Experience (CX) expert Lawrence Levinson, who is the VP of Product at Pulse Profile Analytics and the new Toronto Chair of the Customer Experience Professionals Association (CXPA). In this interview, Lawrence talks to us about the importance of CX, and when implemented the right way, how it can be instrumental to improving the overall performance of organizations.
Topics discussed in this episode:
Why CX is such an important part of an o...
2020-06-2431 min
B2B Marketers on a MissionA Solution-Focused Perspective - Interview with Alan KayA Solution-Focused Perspective
In our very first episode, we sit down with Alan Kay (Principal, Glasgow Group) to talk about how organizations can facilitate change and have more purposeful conversations by using a solution focus approach. In this interview, Alan also shares practical steps that B2B marketers and entrepreneurs can take to identify opportunities where others only see problems.
Topics discussed in this episode:
Solution Focus is about reframing the narrative. [09:50]
How is Solution Focus useful when it comes to better first impression? [16:06]
How should B2B marketers and entrepreneurs prepare...
2020-06-1135 min