Shows
Big Law Life#7: Building Your Brand, Visibility, and Reputation to Advance Your BigLaw Career with Christie BilbreyIn this episode, I'm joined by Christie Bilbrey to discuss personal branding and reputation management for attorneys in large law firms. Christie formerly worked in business development at Paul Hastings for seven years and is now a PR firm owner, brand strategist, and host of The Business That Story Built podcast. Today's conversation offers practical strategies for lawyers to distinguish themselves in the competitive landscape of big law, emphasizing the importance of personal brand development. A few takeaways… 1. Understanding Personal Branding: Personal branding is about how others perceive you, suggesting that la...
2024-02-1444 min
The Business That Story Built73: Encore of Ep. 62 - Content That Moves Your Business Forward with Erika HealdIn this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practical tips and tricks for navigating the world of content strategy that will build your confidence and your business growth.
Some top tips …
Thought...
2023-12-2946 min
The Business That Story Built72: Merry Christmas!Today is a short, solo episode focusing on slowing down and enjoying the Christmas season. Grab a cup of coffee or tea, take a breath, and let’s reflect.A few takeaways …
Look for easy ways to slow down, take a break from the frenzy of life right now, and enjoy re-centering your thoughts on what is good and things that matter outside of your work life.
Rate, Review, & Follow on Apple Podcasts
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and revie...
2023-12-2205 min
The Business That Story Built71: A Lawyer’s Secret Weapon to Grow Reputation & Business Development with Angela de CespedesA Lawyer’s Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes
PR Series
In this episode I interview Angela de Cespedes, a litigation partner in Saul Ewing’s Miami office. She specializes in commercial litigation in sports & entertainment, eSports, and video gaming. We discuss the importance of taking your business development online and engaging with potential prospects, colleagues, and others to maximize your time while building your reputation and network.A few takeaways …
Identify business development activities that can draw your audience to you.
Prioritize your efforts...
2023-12-1542 min
The Business That Story Built70: Maximizing Social Media with Sarah BugejaPR Series
In this episode I interview Sarah Bugeja, the VP of Marketing for Later, the social media management software company. We discuss unique challenges that B2B business owners have with social media as well as how to more effectively take advantage of all that social media has to offer your business. A few takeaways …
Many B2B companies don’t take advantage of differentiating their business from others in their space with their creative content on social media, so many competitors begin to look and sound the same.
A recipe...
2023-12-0740 min
The Business That Story Built69: Meaningful Metrics for PR with Mark WeinerMeaningful Metrics for PR with Mark Weiner
PR Series
In this episode I interview Mark Weiner, the PR industry’s leading expert on meaningful metrics for PR, to help businesses and PR pros understand how to successfully communicate with each other, develop fruitful relationships, and dive into the details of data that shows what’s working, what needs to change, and how to make strategic decisions based on data from PR metrics.
Believe it or not, this is a heated topic in the PR world because it has long been difficult to find extre...
2023-11-171h 07
The Business That Story Built68 - The PESO Model with Gini DietrichPR Series
In this episode I interview Gini Dietrich, creator of the PESO Model and founder of Spin Sucks. We discuss the PESO Model approach to communications strategy. For those unfamiliar with it, this approach was launched in 2014 and is now taught to every PR, marketing, and communications student in the United States and talked about by marketing and PR firms nationwide. It’s a pretty big deal when your approach becomes an industry standard in less than 10 years. We discuss how this happened, why it matters, what it is, how to implement it, measure it, and whe...
2023-10-0531 min
The Business That Story Built67 - Why Awards Matter & How to Create Successful Entries with Mike McDougallWhy Awards Matter & How to Create Successful Entries with Mike McDougall
PR Series
In this episode I interview Mike McDougall, CEO of McDougall Communications, winner of 22 PRSA Silver Anvil Awards among many others, and judge of a host of different awards programs. We discuss why awards should be an important area to focus on in your business. From the ways they improve your skills and take your business to the next level, internally, to the various ways they can enhance your thought leadership and reputation, externally, we dive into what makes an entry award-winning and...
2023-09-2032 min
The Business That Story Built66: Podcasts & Podcast guesting with Sydney SternPodcasts & Podcast Guesting with Sydney Stern
PR Series
In this episode I interview Sydney Stern, the Head of Client Success at Podchaser Pro, the world’s most advanced podcast database. We discuss the landscape of the podcasting industry as a whole, the best ways to get started as a podcaster, reasons why you need to start if you haven’t yet, best practices for podcast guesting, how podcasters can find sponsors and how companies can find the right shows to advertise with, as well as where podcasting is headed next.Some top tips …
Th...
2023-09-0736 min
The Business That Story Built65: Reputation Management & Crisis Communication with Pat Ford PR Series
In this episode I interview Pat Ford, a Professional-in-Residence at the University of Florida and was the former CEO of Burson-Marstellar, about what reputation management means, why it matters for the success of your business, and how to prepare for a crisis before you have one.
Some top tips …
The more goodwill you demonstrate to your audience strengthens your reputation enough to withstand some negativity. If you don’t put forth the time and effort to fill it enough, anything negative about your company can potentially sink your business. It’s like fi...
2023-08-2845 min
The Business That Story Built64: Pitching Journalists with Jered MartinPitching Journalists with Jered Martin
PR Series
In this episode I interview Jered Martin, Co-founder and COO of OnePitch about the best ways to establish relationships with the media, pitch them, and grow your relationships with them. OnePitch is a simple and effective tool for PR and marketing professionals to quickly identify and connect with relevant journalists. The tool uses a combination of AI and machine learning to analyze pitches and press releases and match them with journalists who write about the same topics.
Some top tips …
Before you begin pitc...
2023-08-1438 min
The Business That Story Built63: How B2B Can Leverage Influencer Marketing with Lindsey GambleHow B2B Can Leverage Influencer Marketing with Lindsey Gamble
PR Series
In this episode of the PR series, I interview Lindsey Gamble about the best ways for B2B companies to take advantage of influencer marketing to grow their business. Lindsey is an Associate Director of Influencer Innovation at Mavrck, a leading all-in-one influencer marketing platform. He has more than five years experience working with enterprise consumer brands on creator and influencer marketing campaigns and a deep understanding of the creator economy.
Some top tips …
LinkedIn and YouTube are...
2023-07-2737 min
The Business That Story Built62: Content That Moves Your Business Forward with Erika HealdIn this episode of the PR series, I interview Erika Heald about all things content creation. Today, planning and managing your content can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practical tips for navigating the world of content strategy that will build your confidence and your business growth.
Some top tips …
Thought leadership has become a must-i...
2023-07-1445 min
The Business That Story Built61: The Ethics of AI in PR with Cayce MyersThe Ethics of AI in PR with Cayce Myers
PR Series
In this episode of the PR series, I interview Cayce Myers, a lawyer and professor of Public Relations and director of graduate studies at the School of Communications at Virginia Tech. His focus is on media history, political communication and laws that affect public relations practice. Today’s episode focuses on AI’s place in PR, the ethics of AI, regulations surrounding it, what practitioners should and shouldn't do, as well as considerations to make before adding it. With Myers' background in PR history, poli...
2023-06-3044 min
The Business That Story Built60: Target the Right Prospects with Mike MaynardTarget the Right Prospects with Mike Maynard
PR Series
Today’s guest is Mike Maynard, managing director and CEO of The Napier Group, a U.K.-based PR and Marketing agency for B2B technology companies.
“A sequence of happy accidents” is how he describes his path to his role now. He started off studying engineering in college. After seeking more enjoyment, he ran a technical support team and later went into marketing at the same company. In 2001, during the market crash, he bought an agency, Napier. To prevent it shrinking and dying out, h...
2023-06-2033 minThe Business That Story Built59: What Matters Most in LifeFocus on What Matters in Life
In today’s solo episode, I share my perspective on what truly matters when looking back on my life. Social media has greatly intensified comparison and makes it easy to get caught up in what you might miss out on that seems important and can make you lose sight of what matters most in life.
I’ve had some amazing experiences as well as difficulties throughout life. Looking back, the moments I treasure the most aren’t when I met astronauts and heads of state or flew a plane.
To...
2023-06-0807 minThe Business That Story Built58: PR for Authors - Maximize Your EffortsPR for Authors - Maximize Your Efforts
Author Series
In today’s solo episode, I share tips and strategies to plan the PR for your book release at the start of the process instead of after you finish writing, to get the impact you want with your book. I discuss what this means for growing your brand, your audience, and decisions to make that can make a big difference in the success of your book and getting your message out to your audience.
Some top tips …
During this series I’ve intervi...
2023-04-0520 min
The Business That Story Built57: Maximize Opportunities as an Author with Kerrie DrobanMaximize Opportunities as an Author with Award-winning Author, Kerrie Droban
Author Series
In today’s episode, I talk with Kerrie Droban, an award-winning true crime author and criminal & family attorney. With numerous appearances and interviews on national television and radio shows, she has established herself as an expert on the pathology of the criminal mind, motorcycle gangs, and a mentor to new and aspiring true crime writers.
Today’s episode discusses how Kerrie has grown a successful writing career.
Some top tips …
Writers and aspiring writers should say yes to opportu...
2023-02-2044 min
The Business That Story Built56: Age Well & Accomplish More in Midlife & Beyond with Janet McConnellAge Well & Accomplish More in Midlife & Beyond with Janet McConnell
Author Series
In today’s episode, I talk with Janet McConnell, speaker, fitness coach, and author of Elements of Aging Well. She assists and inspires women to look beyond what society tells them about aging, to embrace it, and instead rewrite the rules of aging despite what society believes.
Today’s episode discusses how Janet changed the direction of her life, tips on how to incorporate changes in your life that will benefit you in the future, her tips to become the best version...
2023-02-1047 min
The Business That Story Built55: Book Writing & Publishing Tips with Dr. Bobby BrewerAuthor Series
In today’s episode, I speak with Dr. Bobby Brewer, pastor, and author of, “UFOs: 12 Things Everyone Should Know (a Christian perspective)”. He is not only an author but has also served as a pastor in evangelical Bible churches across Phoenix and co-hosted a radio show for fifteen years.
Today’s episode discusses how Bobby approached writing his most recent book in comparison to his previous works. He offers relevant advice to new authors about how to get their work published in the evolving publishing world. With personal anecdotes, Bobby emphasizes the importance of thoro...
2023-01-1931 minThe Business That Story Built54: Sales series wrap upSales Series Wrap up
Sales Series
In today’s episode, I revisit my top 2-3 takeaways from each episode in this series, 10 episodes in total. I hope this quick summary gives you the inspiration to improve your own sales and possibly encourages you to check out some of the episodes in this series that you either missed or want to listen to a second time.
Some top tips …
Episode 44: Evergreen funnels with Bailey RichertDefining what an evergreen funnel is and isn’t as well as how they can be used to...
2023-01-1332 min
The Business That Story Built53: How to Start, Grow, and Make Sales with a Podcast with Zandra ZurawHow to Start, Grow, and Make Sales with a Podcast with Zandra Zuraw
Sales Series
In today’s episode, I interview Zandra Zuraw, the founder of Little Yellow Couch, an interior design coaching platform for passionate homeowners. She's also the host of the popular podcast, Style Matters, which has logged in over 250 interviews with the most creative people working in the interiors industry. Within the first year, Style Matters landed on the coveted iTunes' New and Noteworthy list and is now in the top 1% of most downloaded podcasts across all categories, globally. Little Yellow Couch ha...
2022-12-211h 00
The Business That Story Built52: How to Become a Modern Seller with Amy FrankoHow to Become a Modern Seller with Amy Franko
Sales Series
In today’s episode, I interview Amy Franko, a leading sales strategist for growth-oriented mid-market organizations. She works with a variety of sectors to grow sales results through sales strategy, assessment, and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she is also recognized by LinkedIn as a Top Sales Voice.
Today’s episode discusses how women entrepreneurs can change the way they think about sales and their own business, find the unique value they have to of...
2022-12-1633 min
The Business That Story Built51: Sales series - Mastering Sales Conversations with Victor Antonio Part IIMastering Sales Conversations - Part 2
Sales Series
In today’s episode, I talk with Victor Antonio, an international speaker, sales trainer, and author of 13 books who previously had a 20-year career as a top sales executive. When he was Vice President of International Sales in a Fortune 500 $3B corporation, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management.
Today’s episode discusses how women business owners can shift their thinking about sales, find and use their advantages, find their own sales style, and plan...
2022-12-0937 min
The Business That Story Built50: Sales series - Mastering Sales Conversations with Victor Antonio - Part IMastering Sales Conversations with Victor Antonio - Part I
Sales Series
In today’s episode, I speak with Victor Antonio, an international speaker, sales trainer, and author of 13 books who previously had a 20- year career as a top sales executive. When he was Vice President of International Sales in a Fortune 500 $3B corporation, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management.
Today’s episode discusses how women business owners can shift their thinking about sales, develop an effective sales strategy, and exp...
2022-11-3033 min
The Business That Story Built49: Sales series - How to Grow Your Business Like a Weed with Stu HeineckeGrow Your Business Like a Weed
Sales Series
In today’s episode, I talk with Stu Heinecke, Wall Street Journal cartoonist and author of How to Grow your Business Like a Weed as well as How to Get a Meeting with Anyone.
Today’s episode discusses how business owners can organically grow their businesses like weeds by collaborating and finding their own unfair advantages.
Some top tips …
Entrepreneurs often feel there is a specific and classic success model they need to follow for their business. Business owners often need to chang...
2022-11-2344 min
The Business That Story Built48: Sales series - Get More Sales with Better Website Copy with Reese SpykermanGet More Sales with Better Website Copy with Reese Spykerman
Sales Series
In today’s episode, I talk with Reese Spykerman, a design and copywriting consultant who helps small businesses increase their websites’ revenue by optimizing the online buying experience.
Today’s episode discusses how copywriting can bring in more sales to your website, how to write a headline that connects you with your audience, the importance of knowing your clients' desires, and the best headline formula.
Some top tips …
Don’t sound too formal. Business owners have this preconceiv...
2022-11-0342 min
The Business That Story Built47: Sales series - SEO with Glenneth ReedSEO With Glenneth Reed
Sales Series
In today’s episode, I talk with Glenneth Reed who is an SEO, Google Ads, and online marketing expert. With her background in marketing, technical writing, and product management, Glenneth works with small business owners and online entrepreneurs to increase their visibility on Google so they can attract new customers and become more profitable.
Today’s episode discusses what SEO is, the most important factors to consider, the role of social media in SEO, and how to optimize Google Analytics.
Some top tips …
SEO st...
2022-10-2639 min
The Business That Story Built46: Sales series - Understanding and Owning Your Confidence with Nicole KalilUnderstanding and Owning Your Confidence with Nicole Kalil
Sales Series
In today’s episode, I talk with Nicole Kalil, an author, leadership strategist, respected coach, and host of “This Is Woman’s Work” podcast. Nicole is passionate about redefining women’s work, and coaching women in business on what is and isn’t serving women and leaders within organizations.
Today’s episode discusses what confidence actually is, the ways it differs from what society has led women to believe it is, and how to combat harmful mindsets and behaviors that derail women from building that...
2022-10-0538 min
The Business That Story Built45: Sales series - Email marketing with Kyle StoutEmail Marketing with Kyle Stout
Sales Series
In today’s episode, I talk with Kyle Stout, founder of Elevate & Scale and email marketing expert. He helps 7-figure product-based entrepreneurs elevate their brands and scale their growth.
Today’s episode discusses how brand storytelling helps connect your products and services
to your customers, how email marketing enhances your business and builds the relationship between your business and its customers, and tips on understanding your customers and creating products for their needs.
Some top tips …
Create a story that resonates...
2022-09-2733 min
Technically SpeakingThe Do's And Don'ts Of Podcast GuestingPodcast guesting seems pretty straightforward, right? Get invited to come on someone's show, talk for a bit of time, and leave. Simple. Not so fast! If you're putting any amount of time into podcast guesting - coming on to other people's shows and sharing your expertise - you want to make sure you're doing it strategically. How do you qualify shows to be on? Should you only look for podcasts with large audiences? How do you turn guesting into dollars? We get asked about using podcasting as a marketing vehicle all...
2022-09-2734 min
The Business That Story Built44: Use Evergreen Funnels to Grow Your Business with Bailey RichertUse Evergreen Funnels to Grow Your Business with Bailey Richert
Sales Series
In today’s episode, I talk with Bailey Richert, an evergreen funnel expert. Bailey has worked with Russell Brunson, founder of ClickFunnels, on several summits, and has helped her clients and students sell millions of dollars worth of info products and escape the “revenue rollercoaster” that comes with repeated live launching.
Today’s episode discusses what an evergreen funnel is, its most important components, what holds businesses back from utilizing this powerful strategy, and how to set up your business's future success wit...
2022-09-1544 minThe Business That Story Built43: Thought Leader series - My Favorite Takeaways from Each Episode in this SeriesThought Leader series finale - My Favorite Takeaways from Each Episode in this Series
Thought Leadership Series
This is a solo episode in which I get to share some of my favorite takeaways from each of the 11 episodes in this series. This series includes interviews with experts who discuss topics ranging from defining exactly what a thought leader is to how to develop stronger relationships and make more sales with your audience through email marketing to how to successfully add keynote speaking to your business.
I start by walking you through the approach...
2022-09-0136 min
The Business That Story Built42: Thought Leadership Series - Instagram Marketing for Women Over 40 with Amy StuderInstagram Marketing for Women Over 40 with Amy Studer
Thought Leadership Series
In today’s episode, I talk with Amy Studer, a social media manager and Instagram trainer for women over 40. Amy started her social media business at 50 years old and inspires and equips other women over 40 to stand out and grow their businesses with social media.
Today’s episode discusses how to shift mindsets that are holding you back from showing up consistently and confidently on Instagram, ideas for easy and effective content, and tips to simplify the content planning, creation, and scheduling proce...
2022-08-2437 minThe Business That Story Built41 - Be the Hero of Your StoryBe The Hero of Your Story
Buckle up! Today I’m sharing my beef with something that’s commonly taught in brand storytelling - that you should be the guide, not the hero.
After years of studying storytelling, brand storytelling and otherwise, creating an online course that helps business owners share better brand stories, and working with clients to craft their brand stories, I have some thoughts on the subject.
People don’t typically go out of their way to read a great book, go to a movie, or hang a poster on their w...
2022-08-1814 min
The Business That Story Built40: Thought leader series - How to Succeed with Email Marketing with Kate DosterIn today’s episode, we hear from our guest speaker Kate Doster, email marketing expert, creator of the online course, Love Your List 2.0, and host of the cult-hit podcast, Inbox Besties. Kate helps business owners understand, enjoy, and make more money with email marketing.
Today’s episode discusses how to approach email marketing in your business, shift your mindset to make more money from email marketing, how to plan out your newsletters and sequences, and how to quickly and easily become consistent.
Some top tips …
Start writing faster and write the way you naturall...
2022-08-0557 min
The Business That Story Built39: Thought Leader series - Pitch the Media with Jody FisherThought Leadership Series
In today’s episode, we hear from our guest speaker Jody Fisher, an award-winning publicist with 20+ years of experience in New York City and national media markets. At Austin Williams, he leads the agency’s public relations practice. As a former New York City radio reporter, Jody brings a new room assignment that’s savvy to his work that seeks to make stories immediately interesting and actionable to reporters and editors leveraging his strong relationships across print, broadcasting, and digital outlets.
Today’s episode discusses how to: develop a strong strategy for pitching...
2022-07-2734 minThe Business That Story Built38: Thought Leader series - Strengthen Your Mindset with Laura TerrellEpisode 38: Strengthen Your Mindset with Laura Terrell
Thought Leadership Series
Today’s guest, Laura Terrell, is an executive coach with more than 25 years of experience as a legal and business insider. Prior to coaching, she was a Special Assistant to the President at the White House, a senior level appointee at the U.S. Department of Justice, an equity partner in two large global law firms, and in-house counsel at a publicly traded company.
In today’s episode, we discuss how to develop and strengthen critical mindsets needed to achieve long-term success as well...
2022-07-2034 minThe Business That Story Built37: Thought Leader series - Grow Your Business on LinkedIn with Dr. Melissa HenaultGrow Your Business on LinkedIn with Dr. Melissa Henault
Thought Leadership Series
In today’s episode, we hear from LinkedIn expert Dr. Melissa Henault. Melissa teaches entrepreneurs and small business owners how to leverage LinkedIn to attract ideal clients and business partners. She leads the Burn Out to All Out mastermind as well as the LinkedIn Method Academy.
Some top tips …
When it comes to LinkedIn, think of it as your own personal digital storefront. You don’t want to be a business owner or thought leader showing up as an employe...
2022-07-1348 minThe Business That Story Built36: Thought Leader series - Become a Better Interviewer with Mike and Kim BarnesBecome a Better Interviewer with Mike and Kim Barnes
Thought Leadership Series
In today’s episode, we learn how to become a better interviewer from our guests Mike and Kim Barnes. If you remember from our last episode, they have a unique perspective after working on the news for 30 years. Kim was an award-winning reporter and news anchor for 15 years and Mike was an award-winning sportscaster for 29 years.
Now, they coach clients on camera impact in virtual communication, video and media interviews, and public speaking through their business, Barnes Team Media. They also rece...
2022-07-0630 minThe Business That Story Built35: Thought Leader series - Become a Better interview guest with Mike and Kim BarnesBecome a Better Interview Guest with Mike and Kim Barnes
Thought Leadership Series
Today’s special guests are Kim and Mike Barnes of Barnes Team Media. They bring a unique perspective as they both worked on the news for 30 years. Kim was an award-winning reporter and news anchor for 15 years, including more than a decade at KVUE in Austin. Mike was an award-winning sportscaster at KVUE for over 29 years. He was named Best Sportscaster in Austin for 17 years and Best in Texas four times.
Now they coach clients on camera impact in virtual com...
2022-06-3038 minThe Business That Story Built34: Thought leader series - How to use TikTok for business with Samantha VlasceanuThe Secrets to TikTok for Business
In today’s episode we hear from Sam Vlasceanu, a TikTok coach teaching business owners to how to create engaging content that converts followers into paying customers. She shares how TikTok isn’t just for dancing teens, but can grab and hold the attention of your ideal prospects.
Sam shares that to show up as a thought leader on TikTok, you want to keep your videos short, simple, and to the point. Instead of trying to fit a wealth of information into a 30-second video, create a series to shar...
2022-06-2231 minThe Business That Story Built33: Thought Leader series - Paid speaking with Taylorr Payne
We have a special guest joining today’s episode. Taylorr Payne is the CEO and co-founder of SpeakerFlow, a software and coaching company that helps professional speakers grow their businesses by providing them with the coaching and systems they need to stay focused on booking more speaking gigs.
Taylorr shares with us two primary ways to grow thought leadership in the digital marketing world, content marketing and partnership marketing.
To display more credibility in your content marketing, create your own studies and statistics by reaching out to individuals and gathering your own information. Thi...
2022-06-1539 minThe Business That Story Built32: Thought leader series - Podcast guest speakingEpisode 32
Thought Leadership Series
Podcast Guest Speaking
Today’s episode shares a strategy that grows your thought leadership by consistently speaking as an expert in front of other audiences as a podcast guest speaker.
This year I moved to an agency model to help clients get booked on podcasts as guest speakers because I found it’s an incredible way to grow your business. In this episode, I discuss why you should consider adding podcast guest speaking as a key component of your marketing strategy as well as tips on how to g...
2022-06-0825 min
The PR Podcast84. Christie Bilbrey, Owner of Stella Nova StrategiesChristie Bilbrey is a marketing strategist, brand storyteller, and owner of Stella Nova Strategies digital marketing agency, working with clients across non-profit, beauty, marketing, e-commerce, coaching, consulting, consumer products, health & wellness, and food & beverage industries. With a background in political and corporate PR & marketing that includes working in the U.S. Senate and The White House, she knows what’s possible when effective messaging is shared with the right audiences. The explosion of podcasts and the fact that more than half of podcast listeners buy from brands they discover on podcasts led Christie to start her own show. Today, she...
2022-06-0626 minThe Business That Story Built31: How to Become a Thought LeaderIn today’s episode, I break down the ingredients of a thought leader and how to become one.
I like Thought Leadership Lab’s definition of a thought leader, “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate their success.”
How to create content that shows you’re a thought leader.
Today’s episode details how to get started or strengthen your role as a th...
2022-06-0316 minThe Business That Story BuiltEp. 30: The Role of Emotions in Business Decisions with Jessica HottleEpisode 30: The Role of Emotions in Business Decisions with Jessica Hottle What role should emotions have in your business? Should you rely on your emotions or push them away? It’s important to pay attention to your emotions to see what needs to be addressed, not to make the decision for you. It’s your response to your feelings that can lead you to bad places. Mindset is 99% of life. Honor your feelings without minimizing them. If you’re suffering, it’s ok to visit that place but don’t take up residence there. Feelings can overwhelm you and try to con...
2022-05-2336 min
Worldly Church GirlChristie BilbreyChristie Bilbrey is a marketing strategist, brand storyteller, and owner of Stella Nova Strategies' digital marketing agency. I've loved marketing since I took classes on it in high school. I knew that that was what I wanted to study in college. And then along came political science, so I decided to get degrees in both. Her experience working in a press office in the U.S. Senate, at The White House, at McKinsey & Company, and creating award-winning work for one of the largest law firms in the world has shaped the way I view marketing, strategy, public relations, and reputation...
2022-02-2146 min
Worldly Church GirlChristie BilbreyChristie Bilbrey is a marketing strategist, brand storyteller, and owner of Stella Nova Strategies' digital marketing agency. I've loved marketing since I took classes on it in high school. I knew that that was what I wanted to study in college. And then along came political science, so I decided to get degrees in both. Her experience working in a press office in the U.S. Senate, at The White House, at McKinsey & Company, and creating award-winning work for one of the largest law firms in the world has shaped the way I view marketing, strategy, public relations, and reputation...
2022-02-2146 minThe Business That Story Built29: Accomplish More Business Goals This YearThis episode helps relieve some of the anxiety that comes with setting the big business goals we often set at the start of the new year. I hope this helps you think through simplifying your approach to achieve more of the success you want.
2022-01-0609 minThe Business That Story Built28: Create Content that Converts with Buyer PersonasI know how frustrating it is to work hard on content only to feel like it goes into a void. To create effective content that consistently converts, make sure you have clear buyer personas. This episode shares exactly what a buyer persona is, why they matter, how to create them, and what you can do once you have them. To download my free guide that walks you through identifying your buyer personas, go to https://bit.ly/3H4Q2Hw.
2021-12-2117 min
The Business That Story Built27: Creating a New Normal2020 has been a devastating year for everyone. Today’s podcast gives practical tips to help you examine how to restructure and rebuild your life, creating a new normal, based on where you’re at and what you need right now. I vulnerably share where I’m at and what I’m doing to stop letting this year get the better of me and focus on healing and strengthening. I give you some questions to help you re-examine your life in a new way that will help you understand what you need to change and how to do it.
2020-09-1822 min
The Business That Story Built26 - You Are Not Your BrandYou are not your brand! In today's episode, I’m calling out a lie that’s everywhere in marketing and it’s holding business owners hostage in their mindset. I’m sharing my brand storyteller’s perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand. I’m going to share how my clients and I have all struggled with this. I hope this mindset shift brings you more freedom and success in your business.
2020-05-0721 min
The Business That Story Built25: Kat Coroy, Business during Coronavirus & growing your Instagram at any ageThis interview with Kat Coroy, a London-based brander, designer, and Instagram course creator, discusses adapting to a COVID-19 world as a business owner and parent. We discuss: brainstorming your pivot in business, creative ways businesses are meeting the needs of their customers now, working from home with kids, life lessons to instill in kids during this crisis. We also discuss how to grow your Instagram at any age, the right mindset to adopt, and how to reduce comparison traps.
2020-04-1032 min
The Business That Story Built24: My 1st Pivot, Private Aviation to Marketing Strategy, Part 2 of 2Today's episode is part 2 of my pivot. This is the conclusion of how my 1st pivot in business happened, what I learned, and how to make sure you don't sabotage succeeding at your big goals by adding these key pieces to any major goal you want to achieve.
2020-01-2120 min
The Business That Story Built23: My 1st Pivot, Private Aviation to Marketing Strategy, Part 1 of 2Today's episode takes you back to before I started this business. I thought I was going to do something completely different and this is the story of that first pivot, and most importantly, my advice about how to prepare for the emotional rollercoaster you go on as a business owner. What do you do when you realize you need to change direction? What do you do when you aren't sure what to do next? And how do you handle the waiting as you try to figure it all out? Today's episode covers all of that.
2020-01-0924 min
The Business That Story Built22: Sharing your pivot in business like KanyeSo many business owners make major pivots throughout the life of their business. The tricky part is effectively communicating that to your audience. Through the example of Kanye's recent enormous pivot, this episode shares creative and practical tips that grow your business while inviting your audience in to experience the journey with you. Learn five ways Kanye has effectively communicated his recent pivot to his audience and how you can uplevel your brand story through your pivot.
2019-12-2024 min
The Business That Story Built21: Birth of RadioThis episode shares the 100-year history of how businesses have successfully combined entertainment with product promotion on the radio to draw in their audience and keep them coming back for more. I share some stories to help you get outside the box to creatively think of new and entertaining ways to draw in more of your audience and keep them coming back.
2019-12-0510 min
The Business That Story Built20: Courtroom Stories to Improve Your MarketingThis episode takes you inside my recent courtroom experience as a juror to show how to stop making these storytelling assumptions that snatched victory from a trial lawyer and are also turning potential clients away from you.
2019-11-2722 min
The Business That Story Built19: Inside a brand story client session with Ashley WashingtonToday's episode brings you behind closed doors into a client session with Ashley Washington, one of my brand story clients. If you've wondered what it would look like to work with me on your brand story, now you get to find out. We dig into Ashley's past and begin connecting the dots into how certain events shaped her heart and mind to lead her to the work she does today. Most potential clients hesitate to say yes because they don’t trust you enough. When you show them your character, credibility, and mindset through your story, it will quicken th...
2019-11-0440 min
The Business That Story Built18: Undercover Billionaire story secretsThe star of Discovery Channel's new show, Undercover Billionaire, has 90 days to turn $100 into a company worth a million dollars. To me, the most impressive part is that he was able to talk several people into helping him - working their hearts out for free for months to help accomplish this goal - based solely on the story of his vision for his business and his determination. This episode explores how he was able to use his story to accomplish this and lessons you can use in your own business to get others on board and excited to work...
2019-10-2315 min
The Business That Story Built17: Big SEO Changes - How to Optimize for Voice Search and Featured SnippetsIn the past, getting the number one position in search results was the ultimate goal for businesses. But Google has reset the starting point. And now position zero is the most important spot for your business - and soon, the only one that matters. Featured snippets and voice search are the biggest developments impacting this. In this episode, you'll learn exactly what these are and how to start improving your SEO now.
2019-10-1114 min
The Business That Story Built16: How to Grow Your YouTube with SEO & StorytellingIs growing your YouTube channel in 2019 all about SEO? Get the top SEO tips plus dive into what others tell you are the intangible "it" factors that some of the biggest YouTubers amplify to grow their channels. I share some distinct ways you can include storytelling into your channel branding.
2019-10-0420 min
The Business That Story Built15: Pinterest SEO - Beyond the KeywordsPinterest is an amazing tool for SEO. It's a search engine, not a social media platform. Let's dive in to several ways you can use Pinterest for business to connect with your audience and grow your impact by leveraging your brand story and your keywords. Do you need to include Pinterest marketing in your strategy?
2019-09-2618 min
The Business That Story Built14: How to Improve SEO with PodcastsWith all of the dramatic changes to the Google algorithm, today's episode shares how to get better search results with podcasts. Find out how to have a distinct brand voice to stand out, learn a pitch strategy to be a guest on other podcasts, and must-have supplements you need on your podcast.
2019-09-1120 min
The Business That Story Built13: The Death of SEO?Google search is becoming more like Alexa by Amazon so instead of emphasizing a million search result options, Google wants to focus on the best one, so that you never have to leave the search result screen. It's shifting away from mathematical algorithms that favored keywords for SEO purposes and using more AI to shift toward the way searchers think and what will be most helpful for them. Is this the death of SEO? Today’s episode shares what is going on, some of the big changes, and what you can start doing to...
2019-09-0613 min
The Business That Story Built12: Burt's BeesWant a great example of a company who built a hugely successful business based on their brand story? You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business. This catapulted Burt's Bees from a couple living in a turkey coop in rural Maine to a nine-figure business. They understood the power of leveraging their brand story to create rabid fans who spread their message and to scale their business. Let the unbelievable backstory of...
2019-08-3010 min
The Business That Story Built11: Flight LessonDo you waver on making decisions because you don't want to make the wrong decision? And what kind of negative ripple effects do you fear might happen from making the wrong decision when it comes to your business? Fact: paralysis by analysis or staying safe and not taking a risk is what people do most of the time. I have done this countless times. How will you really know if you're making the right decision in business and what is the best approach? Sometimes taking the leap can backfire on us...
2019-08-2211 min
The Business That Story Built10: Bringing Others Into Your StoryDo you hear people tell you that you shouldn't talk about yourself, you should talk about your audience? Then how will your audience get to know you, so that you can earn the know, like, trust factor you need to turn them into clients? Today's episode shares how to interpret this advice so that your audience connects with you and you connect with them.
2019-08-1408 min
The Business That Story Built9: Brand Identity TheftAre you tired of feeling like people don't get what makes you unique and your brain hurts from trying so hard to find the right words/photos to explain it or even figure it out for yourself? What is holding you back? If that's you - and honestly, who doesn't want to improve their brand - then today's podcast episode is just for you. In today's episode, you'll learn: • what determines your brand (hint: it goes way deeper than your IG bio or photos) • who stole pieces of your brand that you neve...
2019-08-0812 min
The Business That Story Built8: The Best Stories to Grow ExcitementIf you think the only stories your audience cares about are success stories and your origin story then you’ll be shocked to find out the best type of story to grow excitement with your audience is completely different – in fact it hasn’t even happened yet. This episode shares a one of the most powerful types of story that every business owner needs to include in their marketing.
2019-08-0208 min
The Business That Story Built7: Surfing StoriesIt's easy to become so focused on the brand stories and messaging we share with others in our business that we often gloss over the stories we tell ourselves with our mindset. Today's episode reveals how to avoid a big potential wipeout in your business, so that you can strengthen your foundation while enjoying a richer life in the meantime.
2019-07-2313 min
The Business That Story Built6: The Show OffHow do you share your biggest wins and accomplishments without coming across as a show off? This episode shows you how to share your big, proud moments in a way that’s humble and meaningful for your audience.
2019-07-1811 min
The Business That Story Built5: Go RetroLearn why it makes a difference for entrepreneurs and business leaders to connect with audiences through the nostalgia of going retro with stories.
2019-07-0810 min
The Business That Story Built4: How We Sabotage Our StoriesAre you sabotaging the stories in your content marketing without realizing it? That may be the reason you don't have the connection with your audience that gets bigger results with your marketing. Find out what you might be doing and how to fix it to grow your business now.
2019-06-2415 min
The Business That Story Built3: The Right Way to Share Vulnerably in BusinessSharing vulnerably can feel scary but nothing else comes close to drawing in an audience like vulnerability. Many business owners resist because they fear damaging their credibility with prospective customers. There’s a right way and a wrong way to share vulnerably. Today’s episode teaches how to approach vulnerability to draw in your audience like a magnet.
2019-06-1222 min
The Business That Story Built2: Several Ways to Tell Your Brand StoryThere are several ways to tell your brand story. Many business owners stop sharing their brand story because they don't want to sound like a broken record. But since you have new followers all the time, it's important to share your brand story regularly to connect with new followers and prospective clients. Today's episode teaches how to share your brand story in a ton of different ways for different purposes. Find out how to keep it fresh, new, and tailored to a specific goal each time you share it.
2019-06-1215 min
The Business That Story Built1: Hidden Goal of MarketingThe hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.
2019-06-1211 min