Shows
All Things GrowthContent is (Still) KingDo you struggle with making your marketing strategy stick while facing constant pressure to deliver quick results? Maybe you are grappling with the intricacies of B2B sales cycles and the pivotal role marketing plays in product creation. In this episode, Christina and guest host Jenn Steele sit down with Eric Holtzclaw, the chief strategist and Dojo master at Liger, to discuss the nuances of effective marketing strategies, the importance of storytelling, and the evolving impact of AI. This episode is for you if you're eager to learn how to align your marketing efforts with your business's...2024-07-0943 min
All Things GrowthPoopaganda - Chocolate frosted dog crap is still just crapDo you ever feel like your business is just another face in the crowd, struggling to make a lasting impression on prospects and customers? Maybe you're looking for innovative strategies to cultivate loyalty and stand out in the cluttered market of today. In this episode, we dive deep into the heart of appreciation marketing with Curtis Lewsey, a master of turning simple greeting cards into powerful business leverage. This episode is for you if you're ready to learn how personalized gestures can transform your relationship with clients and drive your business growth sustainably. In this episode, you will: Understand the im...2024-04-0947 min
All Things GrowthBuild Trust at ScaleDo you ever wonder if the relentless pursuit of website traffic and SEO optimization might be a misplaced effort in today's marketing landscape? Maybe you've seen high-profile advertising campaigns gain virality but fail to convert into meaningful sales and wondered where they went wrong. In this episode, John Miller, a pioneer in content marketing, joins Christina to challenge the overvalued emphasis on SEO and argue for trust-building at scale over sheer traffic numbers. This episode is for you if you're a marketer seeking to navigate the uncertainties of modern marketing and want to learn how to make...2024-03-1240 min
All Things GrowthYour network is your net worthIn the first episode of 2024, Christina and Jenn had a thought-provoking discussion with Andrea Lechner-Becker about the evolving landscape of marketing, the power of personal relationships in business, and the impact of AI on career growth. We discuss the impact of trust and influence in relationships, navigating corporate culture, and the influence of influential industry figures on our perspectives. In this episode, you will: Gain insights into the significance of building personal relationships for business success and understanding the professional and personal aspects of individuals. Understand the impact of AI on m...2024-01-1658 min
All Things GrowthThe Year in Review with Special Guest Jenn Steele - The Good, The Bad and the WTF?!?It is almost the end of the year. Are you curious to know what really happened in 2023? Jenn Steele joins us as a guest co-host to unravel the thrilling, challenging, and WTF moments that made 2023 a year to remember. In this episode, Christina and Jenn take a deep dive into the business highlights, challenges, and lessons of 2023 while offering a compelling outlook for 2024. They share their experiences and discuss crucial aspects of business growth, from leveraging AI to navigating economic turbulence. This episode is packed with insights and business tips to help you plan and st...2023-12-1948 min
All Things GrowthRevenue, Go-to-market and Strategy - Oh MyIs there a natural progression from CMO to CEO? Are there any unique skill sets or jobs that a CMO should have in order to become CEO? As a CMO, you're deep into sales, marketing, customer success and work extensively with B2B. Our guest, Jenn Steele, shows us what it takes to transition from CMO to CEO, even when the path isn't linear. Top reasons to listen to the entire episode: You need to tell your CEO what to think. The CEO points the way to go-to-market strategy, but t...2022-12-0147 min