Shows
All Things GrowthHow Clear is Your GTM Strategy?In this episode of All Things Growth, Christina Del Villar and Sree Chadalavada discuss go-to-market strategy: what it is, who owns it, and how it should be executed. Together they will cover best practices and challenges, including: Corporate strategies, sales strategies, or marketing plans are not go-to-market strategies. Most organizations lack a clear owner of the GTM strategy, which causes inefficiencies and holds companies back from revenue growth. The role of the customer in the GTM strategy Does your organization have a clear owner of the GTM strategy? Who do you think should own the...2022-03-2249 min